Lithuania based affiliate tracking platform has the goal of helping media buyers and affiliate marketers get higher ROI in their campaigns. The platform supports various kinds of data deployment such as SaaS, Cloud, Web, and many more.
Many people applaud RedTrack not just for its high-quality affiliate tracking and analytics platform but also for its top-notch customer support. Aside from the swift response of the team, RedTrack also provides training materials for new customers to help them in the onboarding process.
Here is a quick summary of the things you can do with RedTrack:
- Fast click redirects
- Get instant reports
- Access advanced analytics
- Smart links optimization
- Access a high-loaded interface and custom dashboard
Although RedTrack doesn’t share the exact same level of popularity as Binom and Voluum, it does receive a lot of good props from former clients. Let’s take a look at its features to see if it’s really as good as people say it is.
Let get a quick overview of what RedTrack is before we dive into the features.
RedTrack is integrated with FraudScore which is an AI-powered fraud protection platform. With that, you will be protected from bots-induced traffic that reflects as part of your traffic spend.
To avail of this service, you would just need to add an extra fee to your plan. You could also test out this feature in the trial version but know that fraud detection does not automatically foreplay in your account unless you ask customer support prior.
Cookieless Era Tracking
With privacy concerns now being a hot topic because of the Zuck himself. Tracking was solely dependant on cookies. But browsers such as Safari and Firefox are disabling cookies for their consumers. RedTrack evolved fast and now has cookieless tracking.
This makes tracking a bit harder as cookies are like a kid that had too much chocolate chips cookies, you know he was in the chocolate chip cookie jar. Without cookies, RedTrack now uses no reference data to properly track your clicks.
Quick Features to Point Out
The campaign tracker comes with an instant start. Even without servers, you get fast redirects anywhere in the world. You’ll get your reports in real-time.
RedTrack is integrated with AI technology which will help you gain better ROI. Each click that has been based on past performance will be distributed through data Al-based algorithms and this is what will lead to your maximum ROIs.
This pertains to the use of LP tracking pixels in conducting rotation offers as well as split testing.
Using an AB Test to a complex ruling system, you can boost traffic distribution through smart streams based on custom parameters and presets.
RedTrack lets you group data across several variables that you can easily save. The advantage of using custom dashboards is that you are able to efficiently drill-down reports to find winning combinations of these data.
This platform is equipped with an advanced and powerful infrastructure that will support all of your campaigns with performance indicators across various GEOs.
- Multi Access With Settings
You can share access to your RedTrack account with the rest of your team. The best part is that you can customize the settings so that you only give them access to certain data.
- Traffic Source Management Automation
This feature lets you automatically do the following:
- Pause campaigns
- Blacklist placements
- Update costs
- Pause creatives
RedTrack Pros And Cons
RedTrack is a decent affiliate tracker alternative for BeMob, Voluum, and Binom. While it lets you enjoy a lot of excellent features that you won’t find anywhere else, it requires you to have a willingness to really explore and master RedTrack since most of these awesome features are well-hidden.