NHaving a sales funnel means being able to convert lots of people into paying customers. At least that’s the idea. Sales funnels have been an effective way for decades to get people to buy your products or services. If you’re reading this, you likely have one up and running right now. Maybe you’re seeing the results you want, but there’s also the chance that it’s not making you the money you think you should be making.

So what’s going wrong? You’re using sales funnels, but they’re not leading to big payouts. You know you have the right product to offer. So why aren’t you getting the returns you expected?

It’s time to learn how you can fix your funnel. As part of his Marketing 101 series, Russell Brunson spoke about this very subject. In this video, he addresses what to do about sales funnels that aren’t making money and the steps you can take to remedy the situation. Let’s go over some of the ideas he brings up and mention a few other tips you’ll want to check out.

1. Actually Sell Your Stuff

This point may seem like a strange one to mention, but as Russell explains, too many sales funnels begin with just a picture of the product, the price, and a button to pay for it.

Sell your product or service

That’s not enough! Don’t just show your product or service to people — sell it! If you have a leaky funnel, chances are you’re not trying to sell the item to the prospect, you just expect people to buy it on face value alone.

There are plenty of great products out there that won’t go anywhere if you don’t sell it to the buyer. Make your offers irresistible. Get prospects excited about what they can gain from what you’re selling. Connect with each prospective buyer. Use persuasive language to explain why they need what you have. That gets them in the mood to actually buy from you. This art of selling a product extends to some of the other points in this article.

2. Tell People a Story

Storytelling is one art form you need to know to get people excited about what you have to offer. Talk about the personal struggle you’ve had and how you got to where you are in your life. It also all ties back into your product or service.

Russell goes into a lot of detail about storytelling in his book Expert Secrets. From this book, you can learn about what it takes to build a rapport with the hero of the story, from detailing the desires they have to the conflict they resolved.

This is engaging content helps audiences relate to you. It also shows how you’ve changed, which gives people the hope that they can change for the better as well. If you tell a good story, you’ll quickly see how much more effective your sales funnel becomes at making money.

3. Understand Your Audience

Along those lines, you also need to get to know the audience you’re selling to. Become familiar with their likes and dislikes. What do they desire the most? What do they want to change about their lives? What frustrates them all the time? Answer these questions and you’re well on your way to perfecting your sales funnel.

Understand your audience

There’s actually a term for this called “market empathy.” This is basically where you put yourself in the customers’ shoes as you seek to understand them. If you can figure out what drives them, you can create a message that resonates. You’ll have customers going, “This person is almost exactly like me!” You build a personal connection with prospects and generate leads in the process.

4. Nail Down Your Copy

Nail down your copy

Nothing can bore a person more quickly than bland, uninteresting, generic copy. If your sales funnel isn’t seeing success, take a good look at the copy you’ve created and see if it captures the attention of any visitor to your funnel. If you come away thinking it’s boring, then you know you’ve got a problem.

Copywriting isn’t always easy, but it can often make the difference between engaging a possible customer and turning them away. With many of the above points in mind, you should be able to create copy that gets people excited and tells a compelling story.

5. Test Your Funnel

Test out your sales funnels

Getting the right sales funnel down can be a difficult process. Even the slightest tweaks can make a huge difference in the long run. To make sure you have the most effective funnel possible, you’re going to need to test it out.

You can do this through split testing, where you make subtle changes to your funnel and see which version performs the best. Change a word here, move the CTA button a bit there, and so on. The more you do this, the more you’ll settle on what works and how your funnel can improve. Do enough split testing, and you’ll quickly transform a failing sales funnel into one that makes you plenty of money.

Fix Your Funnel With ClickFunnels

That’s only scratching the surface of ways you can fix your sales funnel. Of course, one way that you can get help is by using ClickFunnels. When you sign up with ClickFunnels, you also get access to pre-built sales funnels that have been proven to generate leads, convert customers, and make money.

Have you never made a sales funnel before? You can build one in less than 10 minutes, even if you’re not a ClickFunnels expert. ClickFunnels can also help solve many of the issues listed in this article. Worried about copy? You can use tools and follow templates to ensure you’re using effective copy along each of the sales funnel stages. Want to test your sales funnel? You can split test each page with ease.

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