Affiliate Marketing Site Abandonment: How to capture more leads?

Affiliate Marketing Site Abandonment: How to capture more leads?

The convenient nature of shopping online has made many online stores as popular as, or even more popular than their brick and mortar counterparts. This has enabled the rapid development and rise in popularity of affiliate marketing. However, the possibility to window shop and change one‘s mind after going on an online shopping spree has created a problem physical stores don‘t have. Imagine filling your cart in a store and leaving it without actually going through the cash register. Affie.com is here to help you tackle the problem of affiliate marketing site abandonment.

Conversion rate optimization

While there is no foolproof way to make sure your leads convert into paying customers, there are some changes you can make to your website that will incentivize your audience to go through and complete the conversions. Making your site as easy, fun, and rewarding to use is the best way to get a higher conversion rate. Some of the steps you can take are

  • Capturing quality leads
  • Making the purchase process as short as possible
  • Adding incentives to purchase
  • Signaling safety
  • Keeping your audience engaged throughout the site
  • Using the knowledge you have about users
Illustration of multiple people exchanging ideas and using their computers.
Good conversion rate takes time and effort!

Target the right audience

The surest way to get the best converting offers is to make sure you are advertising to the right people. In other words, it is important to do some research before you even start promoting. This will help you in two ways. Firstly, it will prevent you from spending money on advertising to people who just aren‘t interested in the product. Secondly, a well placed and thought out ad can be that final push a person needs to actually go through with the conversion. Hence, your conversion rate will go up as well.

Affiliate Marketing Site Abandonment: No unnecessary steps

Most visitors prefer a short and sweet purchase process where they don‘t have to fill in a large number of fields. Think of it this way: Would you rather purchase something right away or do 20 push-ups before you can access the register in a store? Additionally, wouldn‘t you wonder why the store owner needs you to do that? Every additional unnecessary field means more annoyance for the customer, as well as more time to rethink if they really want to spend their hard-earned money.

Motivate
your audience

Excluding luxury items, most audiences enjoy being able to save some money. That is why coupons and limited-time offers are such a great marketing option. Nothing can incentivize a person more to purchase something they already want than being able to do it with a lower price tag. In other words, this is a great tactic to boost your conversion rate. Additionally, you will be able to reach a larger audience, as offering coupons can attract people who are searching the internet for a good deal and may not have heard of your site previously.

Illustration of a computer with a hand holding a gift on the screen.
A coupon can do wonders!

Affiliate Marketing Site Abandonment: Trust signals

Making sure your audience knows you are not scamming them can drastically boost your conversions. You can manage this in two similar ways. The first one is reassuring potential buyers their data is safe with you through certifications. The second one is making sure they know they will get the product and that said product really works. You can achieve both by adding positive customer testimonials and reviews to your landing page.

Keep your visitors’ attention

Your entire site should be engineered with user experience in mind. You can apply this rule to the site‘s design, media you use, any text within your pages, and any other element. Here are some features you can add to your site to prevent users from leaving.

A pop up appears when users are about the leave the site while having items in their cart.

A time counter that shows how much time is left until the end of your limited time offer.

A chatbot that can answer frequently asked visitor questions.

Different visual media – photos, GIFs, animations, and videos that showcase the product‘s strongest traits.

Affiliate Marketing Site Abandonment: Remarketing

In most cases, putting an item into your cart means having the intention to buy it. Sometimes, however, people need more time to think about the purchase. This doesn‘t have to be bad, and you certainly don’t want to rush your visitors if they aren’t ready to commit. However, there is a possibility of them forgetting about the product or buying it elsewhere. Hence, remarketing is a great option in this case. In short, this means displaying different ads for the abandoned product to the user after some time, as to remind them. This method works best when you combine it with an additional incentive, like a coupon or a time-limited code.

Illustration of behavioral remarketing.
Remarketing can be a powerful tool!

Segmenting and optimization

Generic, one size fits all marketing is a thing of the past. You should utilize the ability to segment your audience using different filters. This way you‘ll be able to show different groups within your target audience different versions of ads for the same product that appeals to their situation and preferences.

Consider how the language we use on the internet changed rapidly just in the last ten years. Use this development to change up the language of different versions of your ads. With this single adjustment, you can present the product to multiple age demographics. Not to mention making localized changes to the copy of your ads seen in different countries, cities, or even parts of the same city.

Naturally, you won‘t be able to get everything right on your own, no matter how creative you are. However, your audience itself can prove to be a great ally in this case. Namely, by conducting different A/B tests aimed at particular segments of your audience, you will be able to see which marketing move to use.

As you may have noticed, reducing site abandonment is all about making the user experience as pleasant, interesting, custom, and safe as possible. We hope these tips helped you understand where to start on your way to a higher conversion rate.

14 Smart Techniques to Reduce Shopping Cart Abandonment

14 Smart Techniques to Reduce Shopping Cart Abandonment

Losing a customer late in the shopping cycle can be frustrating. Customers have gone through the full call-to-action process, filled their carts and are all set to check out, and then they vanish, leaving you asking yourself what went wrong.

Is there confusion about next steps? Did something on the page spook them? Did they lack confidence in the site’s security, or did they feel like you were asking for too much information?

To find out, 14 members from YEC share how to decrease online shopping cart abandonment late in the purchase cycle. Here’s what they had to say:

1. Set Shopper Expectations Early in the Purchase Cycle

A shopper cares about what they are buying, how much they are spending, how long it’ll take to get the product, how safe they are and what information they need to disclose. Make the process as frictionless and informative as possible. For example, don’t surprise them with shipping costs, out-of-stock items and forced account creation late in the process. It dramatically increases abandonment.

Erik Bullen, MageMail

2. Focus on Performance

Slow shopping carts lead to cart abandonment, and that goes double for mobile. Before you start split testing and tweaking your shopping cart experience, get the fundamentals right: Make sure the back-end and front-end performance is where it should be.

Justin Blanchard, ServerMania Inc.

3. Use Social Sign-Ons

Registration is a valuable source of data for e-commerce retailers, but the registration process is a major cause of abandoned shopping carts. No one likes being asked to fill out forms, especially on mobile. Social sign-in services like Facebook Login allow users to steam through the registration process and provides retailers with a valid identity and useful data.

Vik Patel, Future Hosting

4. Look Professional

Would you buy (insert any name) product/service from someone who looked like they had just crawled out of a sewer? Likewise, I’ve personally bailed on many websites because their checkout forms or processes just looked sketchy, which raised questions about security and reliability, etc. So if you want to close sales, your checkout form has to instill confidence, and looks play an important part in doing that.

Nicolas Gremion, Free-eBooks.net

5. Clearly Communicate Shipping Costs

People abandon their carts when there are surprises. One surprise commonly found in shopping carts? Unexpected shipping costs. Amazon does an extraordinary job of clearly communicating shipping costs throughout the customer shopping experience. E-commerce store owners should take note, and attempt to show customers what their final cost will be before reaching a cart page.

Brett Farmiloe, Markitors

6. Use Cart Abandonment Popup and Recovery Emails

A cart abandonment popup, combined with a recovery email system, can significantly reduce your shopping cart abandonment late in the purchase cycle. This technique is proven to work and can significantly add to the bottom line of any e-commerce business. We use it on all of our e-commerce properties.

Syed Balkhi, OptinMonster

7. Have an Autofill Form

People hate re-entering their information, so having an autofill form for them helps keep them there to finish. Integrate with Google and other technology so you can opt for that type of information storage and auto-entry when they are a new customer.

Angela Ruth, Due

8. Don’t Offer a Coupon Field

We have found that a lot of our cart abandonments happen because customers go looking for coupons. This was a result of us prominently displaying a coupon field in our checkout. Because our customers realized that there must be a coupon in existence, they dropped their carts in search of coupons online. As soon as we removed our coupon field (and coupons altogether) we saw a drop in abandonments.

Diego Orjuela, Cables & Sensors

9. Have a Live Chat to Answer Immediate Questions

If a customer is on the cart page and sees something they have a question about, such as higher prices or shipping, they will likely be frustrated. If there is a live chat customer service agent available to answer their questions, they are much more likely to complete the checkout. There is a reason retail stores have people there to help you. Why should an online store be any different?

Scott Kacmarski, Reps Direct

10. Don’t Ask for Too Much Information

While more information is always nicer to have than less, it’s not always worth the risk of losing customers. Adding unnecessary form fields in the final moments of checkout is a great way to make a customer stop and think about what they’re doing or second-guess handing their information to you. Take only what information you need and explain why you need it.

Andrew Saladino, Kitchen Cabinet Kings

11. Address Areas of Concern

Add some promise details to ensure customers feel comfortable with the purchase. This can be elements like your return policy, a badge stating you have a secure site, price guarantees, etc. Addressing potential areas of hesitation will help the user feel confident with the order, especially if they have never worked with you previously.

Travis Nagle, Stem

12. Streamline Your Checkout Process

Your checkout page should be just that: one page with only the necessary form fields. For physical storefronts, the age-old business practice was to make paying the easiest part of the shopping process — customers should be able to pay quickly and without a hint of a hindrance. Online shopping should be equally streamlined, as people should be able to make a purchase with as little effort as possible.

Bryce Welker, Crush The CPA Exam

13. Offer Multiple Payment Options

It is important to offer multiple payment options so that your customers have the flexibility of choosing how they pay. Offering multiple payment options minimizes a key reason a customer will abandon their online shopping cart. A single pay option will not only turn off customers but push them toward the competition. Customers are less inclined to make a purchase when they have limited options.

Jordan Edelson, Appetizer Mobile LLC

14. Don’t Force Commitment

Allow the shopper to edit the shopping bag or cart as much as they like until they’re officially ready to check out. A favorite online shoe retailer of mine actually allows online shoppers to “save” their shopping bag for later, in case shoppers have to leave the site. It’s exclusive to shoppers that are logged in, and when something in your bag is in limited supply, you receive a notification.

Cody McLain, SupportNinja

 

Reduce Shopping Cart Abandonment and Increase Earnings

Many businesses and brands are focusing their efforts on new ways to market their sales and increase online sales. However, if they were to simply spend more time on their shopping cart conversions and lowering their abandonment rate, they could be seeing a massive swing in conversions and profits. Implement as many of the shopping cart recommendations above into your existing ecommerce site and don’t forget to split test your results to see what improvements have been made.

To see more expert roundups like this one, be sure to view our previous articles on the next big trends in digital marketing and how to increase your site traffic on a small budget.