Neil Patel Gave Me Access to his BigSpy Ad Tool: My First Take and Why Ad Spying?

Neil Patel Gave Me Access to his BigSpy Ad Tool: My First Take and Why Ad Spying?

If your line of work involves marketing and advertising, it is imperative that you always keep up with industry trends and practices. It’s easier said than done, though, especially since advertisers like to keep their strategies close to their chest and away from competitors’ reach.

Still, if you want to emulate the best practices of advertisers the world over, it would be useful to have a way to access their ad details, information, and results.

That said, you might want to welcome the idea of ad spying. In this article, we discuss ad spying and how a technology called BigSpy can help you do it.

What is Ad Spying?

Nowadays, the proliferation of digital ads is beyond what any person could imagine. There are numerous platforms to choose from when it comes to boosting ads, and there are different types of ads, targets, and objectives that you have to optimize to get the best results. 

Given all the available ad type permutations, it can be confusing to mix and match ad elements until you get the ad set that works for you. Save budget and boost ads that work by knowing what type of ads work and optimizing your ad according to that ad format.

On the surface, ad spying is all about observing the practices of your competitors and other advertisers. See how their ads performed and which advertisements you can try to adapt to your own ad sets. It may seem easy, but you’ll find out that it’s quite challenging to get useful data and insights if you do not have first-hand administrator access to their ad accounts.

What are the advantages and drawbacks of ad spying?

You have a lot to gain with ad spying. Yet, without the proper tools, the type of data you can access will be limited. To give you an idea of what you can and cannot do with ad spying, here are some of the advantages and drawbacks of this practice:

Advantages:

  • You will be able to review the best practices of your competitors.
  • It allows you to save money since you won’t need to experiment with your ad set-ups from scratch.
  • You can review the content of your competitors and see which practices to avoid when making ads.
  • It lets you see which platforms your competitors use when boosting ads.
  • You will be able to see trends in advertising and mold your ad to ride on that wave. 

Drawbacks:

  • You will only be able to see limited data since you do not have administrator access to your competitors’ ad accounts.
  • The limited information on their ad sets may lead to wrong conclusions, which means that the budget you spent on ads with wrong practices will be money wasted.
  • Just as you can have a surface-level view of their ads, they will likewise be able to view your ads and study the marketing strategy you are currently doing.

Will BigSpy be able to help advertisers have a better understanding of competitors’ ads?

The benefits of ad spying are practically endless, but there’s only so much you can do with limited information. BigSpy is one of the many ad spying technologies around. Let’s take a closer look at what BigSpy can offer to help advertisers in studying their competitors’ advertisements.

You can check what type of images and videos other advertisers use.

Facebook (which is one of the biggest platforms for ads nowadays) reported that they see 2.3 times more engagement when people post content with images.

Depending on your audience, some types of images may work better than others. Sometimes, styled images receive high reach and impressions, but there are cases when catalog images or layouts with messaging work better.

With BigSpy, you will be able to view the type of images advertisers use to see which ones work well with audiences similar to yours. From there, you can adapt the way they style and layout their images and edit their videos.

If your ad emulating the trend on images and videos worked, then it means your ad spying worked. If not, it may mean that other factors, apart from the image or video, played a big part in the success of the ad.

You will see the ad details and insights.

BigSpy lets its users view ad details you wouldn’t be able to usually see with basic ad spying. You will get to review the duration of ads that work well, the performance in terms of likes, comments, shares, and even the growth of engagement per ad on a 7-day to 30-day basis.

You can even get access to ad’s demographics— from the age range, gender, to even the localities of the people who have reached and engaged with the ads.

These details will help you have a read on what type of ad works faster. Since most necessary details are already indicated, then you will be able to more or less have a grasp on what type of strategy to employ for your ads.

You can check which ads other advertisers are tracking.

You’re not the only one doing ad spying. Most other advertisers from different industries are probably reviewing numerous ads to see what strategy they should use for their next ad sets.

With BigSpy, you can track the top ads other advertisers are looking at as well. You’ll be able to easily see trending ad sets that are catching the eye of other advertisers.

From there, you can decide if you want to ride on that trend or do something unique to stand out. The choice ultimately depends on you—but BigSpy gives you an edge since you will be able to see quickly what others are looking at currently.

Should you give BigSpy a shot?

The answer is definitely yes. BigSpy grants you access to the information you wouldn’t be able to easily see with surface-level ad spying. It scrapes information from numerous platforms as well—from Facebook, Instagram, Twitter, Google, to even Pinterest. Gathering ad sets from all the biggest platforms and organizing top ads will make your team work faster and help you utilize your budget better.

Give BigSpy a chance and see how well it could help you stay on track with your ads.



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Access 7,000 Professional PowerPoint Slides with SlideModel

Access 7,000 Professional PowerPoint Slides with SlideModel

When delivering a speech to an audience, you need to not only have a powerful message, but also empower it with a professional look and feel. It’s amazing how many speakers will still go up on a stage and use the basic templates that Microsoft has to offer. Even more surprising is when they use images that don’t blend in well with the slides or fonts that are too small and colors that don’t mix.

In short, if you put any value into what you and your business has to offer — don’t leave your audience thinking about how horrible your slides were, and not remembering your end message.

This also doesn’t apply to just public speakers. Microsoft PowerPoint and Mac Keynote are also used for online webinars, Slideshare uploads, sharing data decks with investors and of course in everyday meetings and data report sharing. No matter what you are using slides for, make sure they look great!

To help alleviate the pains of not knowing how to create or fully customize your own PowerPoint slides, we are going to take a look at SlideModel.com – a site that provides access to a constantly growing gallery of PowerPoint templates designed to help professionals create slide decks.

SlideModel – A Better Solution for PowerPoint Presentations

The age of hiring custom designers and experts is over. Now through the use of crowdsourcing and marketplace type sites, it’s never been easier and faster to get more done. This is certainly the case with SlideModel.com; which allows anyone to subscribe to their site and access a wide range of different presentations templates, slide designs, diagrams, data charts, tables and more. With such a platform in place, this not only gives instant access to premium slides for presentations and data sharing, but also eliminates wasted time, money and resources while waiting for different parties to connect and create a template to your liking.

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The site is extremely simple to use and quite straightforward. At any time you can search for a specific theme or topic for a template on their site by using the search box. Also you can search through  categories listed on the left side of the page or by contextual categories in the top menu. If you are more the navigational searcher, you can browse the gallery through paged results and click on any templates that might peak your interest.

Once you find a template you like, you click on it to learn more information.

As an example, when clicking on the Company Profile PowerPoint Template, I was sent to a page like the one shown below. Each slide template on the site has their own breakdown like the one below, which includes:

  • Screenshot of all slides available within each template.
  • Slide details with total number of slides and user ratings.
  • Supported versions (PowerPoint, Keynote and supported versions).

SlideModel_Overview

In addition to finding a wide variety of PowerPoint templates and slides, it’s also good to note that SlideModel also has PowerPoint Diagrams as well.

Diagrams are ideal for replacing text rich slides with more descriptive visual representations. For example, when describing a process instead of using a bullet list (or built-in smart art) you can select a professionally designed diagram to replace the text. Also very helpful to describe structures as an Organization, as well as to prevent Death by PowerPoint.

If you have a data-rich report or are working with a company that loves to use fancy graphs and charts, SlideModel also provides Dashboard Templates, a huge asset and time saver for your business and presentation efforts. The following Youtube video shows an example of one of the dashboard templates being used in a business presentation.

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Downloading Files and Customizing Slides

Don’t you just hate it when you buy something online and download the product to find that it wasn’t exactly what you were expecting? Yes, I hate that too!

However, that wasn’t the case with SlideModel. I logged into my account, downloaded a PowerPoint slide and then opened it within Keynote and had no problems at all with customization, formating or having it saved and displayed in the proper format.

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As mentioned earlier, be sure to confirm all working versions and compatible software before downloading your desired template.

SlideModel Subscription Plans

Preparing for your presentation and pulling all of your content together is a very timely process. With that being said, the last thing you want to do is blow through all of your time and resources to try and learn how to create a custom or fancy looking PowerPoint slide of your own.

This is especially true when you look at the low costs associated with using a site like SlideModel! (pricing structure).

Access to SlideModel is charged on a timely basis, as in days, months and annual access. The starter plan, called One Day Access provides a download quota of 5 templates for a period of 24hs.  — which would be perfect for anyone who is looking to make a one-time purchase for a rare presentation that they might have to deliver.

On the flip side, having access to the Annual Unlimited plan might be the best option for a brand or business that continually holds meetings or has employees preparing presentations to market the company.  The Unlimited Plan offers unlimited downloads, access to priority support, direct uploads to cloud accounts (Dropbox, Google Drive) and 10 seat licences to provide access to your team.

The middle ground area is the Annual Basic plan; targeted for professional speakers, executives and corporate employees the Annual Basic plan provides a high quota of downloads that will never let you down. It also provides access to the SlideModel support center where professional designers will reply to your questions and presentation needs.

SlideModel_Access

Now that you’ve seen how easy it is to find and use high-quality PowerPoint slides, head over to https://slidemodel.com and see what you can find. This site is a must for anyone currently doing presentations, webinars or sharing data of any kind.

Access 40,000+ PowerPoint Presentations at PoweredTemplate

Access 40,000+ PowerPoint Presentations at PoweredTemplate

Powerpoint slides and presentations… love them or hate them, most of us need them.

As entrepreneurs, business owners, coaches, speakers and even bloggers, we often find ourselves in situations where we are going to have to talk to a group or large audience. For times like these, it’s important to have a great set of slides to accompany your verbal skills. The last thing you want to do is open up Microsoft PowerPoint or Apple Keynote and start using default slides and images for your next big session.

First impressions count, so it’s important to make sure your slides represent you well!

The good news is that you don’t need to be a graphics designer or have to waste endless hours on creating a custom template for your slides. Sites like PoweredTemplate.com have over 40,000 different slides for you to choose from. Not only does this make your job as a speaker or presenter that much easier, it will also save you a lot of time in the process.

Instant Access to Thousands of Templates and Slides

One of the biggest decisions you are going to have to make when creating slides for your next presentation or meeting, it choosing a template that matches the feel of your message. If you are going to try and accomplish this with the default templates inside PowerPoint, good luck!

This process becomes a whole lot easier when using a site like PoweredTemplate, as you can search for relevant templates based off category, color, popularity and much more. Right when you hit the main page of PoweredTemplate.com, you will notice that they have a lot more to offer than just templates and slides. However, that’s what we are going to be focusing in on this article.

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Once you click over to the PowerPoint templates section, you will notice that there are a wide range of existing templates to choose from — specifically their regular PowerPoint templates, Diagrams & Charts, Word templates and also Brochure based templates. This is perfect for anyone who might already have a large brand or business and is looking to create multiple presentations or provide handheld copies for their audience as well.

Just like when you choose an existing template from PowerPoint or Keynote, the slides available through PoweredTemplate come with a “master” slide and also a variation of internal slides which can be used in any order you like. The benefit here is that you will be able to have different templates for text, bullet points, images and video content, but will also have a consistent theme throughout your presentation.

After clicking on any of the slides available through PoweredTemplate, you will then be sent to the individual slide details page like the one below. Included on this page are screenshots of the master slide and any additional slides found within the set.

Birthday_Banner_PowerPoint_Template

Under the “Template Features” section you will also see page/background sizes, file format for downloading and working versions of software for this individual template. You also won’t need to reformat or mess around with any of these templates, as you only need to download the file and open it within your preferred slide editor.

Implementing Diagrams and Charts into Your Slides

In addition to finding the perfect slide template, you will also have the opportunity to look through an extensive collection of PowerPoint diagrams as well. For anyone that has ever needed to include charts or rich-data into their presentations, you will greatly appreciate the customizable charts and diagrams PoweredTemplate has to offer — again, all fully sortable based on popularity, amount of downloads, and category.

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In the screenshot above you will see some of the latest diagram and chart PowerPoint slides added to the marketplace. Each of them are unique in their own way and also come with up to 40 different unique slides.

When you factor in the amount of time it would take you to create your own charts and diagrams from scratch, a low price of just $36-$38 per slide seems like nothing.

How Much Does PoweredTemplate Cost?

Once you find a slide template you are happy with, you will then have the decision of how you want to pay for it. Each individual slide set has their own price, which is perfect if you are doing a one-time presentation and likely won’t be doing any more of them. However, if you are a brand or business that continually finds itself needing to provide reports and presentations for different audiences, joining PoweredTemplate.com on their subscription plan might be your best bet.

With this option you can subscribe on a 1, 3, 6 or 12 month subscription and have access to a wide range of templates for download. As mentioned earlier, the cost of one template is in the $30 to $40 range, yet the cost of a “Silver Membership” for one-month is only $49 — which gives you access to 10 template downloads per month. This seems kinda like a no-brainer to go with in almost all scenarios.

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The biggest takeaway here is that you have a lot of options before you. Never settle for default PowerPoint slides and templates, as this is what your audience is going to be looking at for 30-60 minutes while you are speaking to them. Keep them alive, focused and engaged with your content by offering customized presentation templates from PoweredTemplate.com.