5 Actionable Tips to Make More Money from Your Blog

5 Actionable Tips to Make More Money from Your Blog

Did you know upwards 90% of the bloggers never make any money from their blogs?

The majority of the bloggers fail to make money from their blogs because of 3 main reasons.

  1. They don’t know their target audience
  2. They don’t lay out a monetization plan
  3. They focus only on making QUICK money online

If you don’t want to be one among them and looking for actionable tips to make money from your blogging efforts, this post is exclusively for you.

Blogging is NOT a Get Rich Quick Scheme

Making money from your blog is NOT as simple as setting up a WordPress site.

First things first. Making money online is not easy. It takes time and consistent efforts to make more money from your blog. If you understand this ONE thing alone can save you a lot of time and energy.

80% of the bloggers who never make a penny from their blogs fail because they think making money from a blog is easy and fast. There are thousands of “fake online programs” that promise people to make some quick money online.

Don’t fall prey for such things. Never invest money on something that promises to give you really quick results. Like any successful business, building a profitable blog takes time.

As a rule of thumb, don’t expect making money from your blog for the first 6 months. Just focus on building audience for your blog, layout a monetization strategy and educated your audience about the products and services you promote. That’s how you succeed.

That’s how you will finally start making money from a blog. Now, let’s talk about the incredible blogging tips to make money from your blog. To learn more about everything mentioned above, be sure to check out this WordPress Tips blogging guide on Udemy.

#1. Create an Email Sales Funnel

Creating a Sales Funnel

The best way to make money blogging is to start building an email list. I know you might have already heard about the phrase “the money is in the list”.

But majority of the people who are building lists really not making any money or sales.

If you are one among them or wondering how to create and grow an email list that really makes money, here’s what I recommend you to follow.

Create an Email Funnel.

So what exactly do I mean by that?

Firstly, collect the email with a freebie (eBook, checklist or video) and then before they even check their email for that freebie, recommend them a $5-$20 low-end product. It can be either your own product or any affiliate product that’s aimed at your target audience.

Pro tip: The key here is to sell the product at 50 to 80% OFF with a 10 to 15 minute time limit.

Then, create a 30 day email broadcast series loaded with free information and offers of more expensive products or services that are relevant to your subscribers. At the end, recommend your final product which can be obviously a high-end subscription service or coaching material.

That’s how you really make money from your email list. You start selling them small but really quickly and then you work it through all the way to your high end product or service.

Here are few more tips to make money from your email list.

  • Always analyze what others are promoting from their blogs in your niche. This gives you a better idea about the most profitable product ideas that can give you more profits and commission.
  • Use the products you recommend. This is a must. Without using a product, how can you recommend it to your audience?
  • Don’t send too many emails. People might think you are just running after money by sending too many promotional emails. Always educate your audience with great content first. Then, recommend affiliate products you trust.

#2. Affiliate Marketing is NOT What You Think

Affiliate_Marketing_101

Most beginner bloggers think affiliate marketing is all about two things.

  1. Create more content
  2. Drive more website traffic and make money

If you are thinking the same way, you will never make a sale.

Here’s how “successful affiliate marketing works”.

  1. Create engaging content
  2. Build trust with the audience and
  3. Recommend products that your audience needs and make money

Successful affiliate marketers such as Darren Rowse, Neil Patel, John Chow and Zac Johnson are making so much money due to their audience. Their audience trust their words and buy the products or services they recommend.

Successful affiliate marketing is all about building trust. The more people who trust you, the more sales you can make from affiliate marketing. It’s as simple as that.

If you are wondering how to build trust online, have a look at the following things.

  • Always lead by example. Practice what you preach. Don’t suggest tips or strategies you don’t follow. Know about your audience pulse and try to solve their problems.
  • The fastest way to build trust online is to communicate openly. Don’t lie. Don’t talk nonsense. Always be passionate about your audience wants and needs.
  • NEVER recommend a product just because it’s payout is high. Once you break the trust of your audience by promoting worthless products, you will fail to make money blogging in the long run.

#3. Become a Freelance Blogger

Freelance Writer

Freelancing is one of the most effective ways you can try if you want to quickly make money from online. There are thousands of freelancers who are making money by doing what they love.

The best part about freelance blogging is you don’t need too many technical skills, marketing efforts or online reputation.

All you need is a blog with targeted content serving to your target audience.

You can offer any service ranging from logo design to freelance writing to installing WordPress. The key thing to becoming a successful freelance blogger is to carefully analyze what others are doing in your field and offer something extra to make more money.

Here are few incredible strategies if you want to make more out of freelance blogging.

  • Start a blog with a purpose. Don’t aim to make money from it by plastering ads all over it. Just focus on defining your audience and adding true value to them by offering great content.
  • Create a portfolio page. And link out to all the blogs and magazines where you have landed on with your guest posts. If you have written for top blogs with your guest posts and if you are offering freelance writing services, you will definitely attract high paying clients. If you are a designer, list out all the people whom you have already worked with. If possible, use testimonials as they can quickly boost your conversion rates.
  • Learn to negotiate. Don’t aim for working with too many clients by offering cheaper rates. Work with limited number of people by offering more value and charging more.

#4. Create a Course That’s Worth Paying for

There are thousands of bloggers and marketers starting membership sites and successfully making money from them. I know creating a profitable membership site is no less than running a company but it is NOT at a hard task if you know what you are doing. Even if you don’t have the skills or resources to start a membership site of your own, sites like Udemy make it dead simple and lucrative for going live with your own courses through their site and marketplace.

30-Day_Step-By-Step_Guide_to_Successful_Blogging___Udemy

Here are two things every successful membership site requires.

  1. A responsive email list
  2. A premium course that’s worth talking about

The best part about membership sites is they can help you earn recurring payments that you can receive every single month.

For instance, if you are into fitness niche, you can create a paid course around “how to get six pack abs in 6 months” and you can offer monthly pricing plans or one time signup offers.

Just make sure your content is worth implementing and include lots of practical stuff along with the videos, worksheets and articles.

If you want to create and grow a profitable membership site, here are few essential things you should always keep in mind.

  • Make use of the plugins. There are so many membership plugins out there which make it easy for you to create an awesome looking membership site. You can easily keep your content private and access to only members by using the plugins like S2Member, MemberPress etc.
  • Come up with unique and helpful membership site ideas. Don’t start a membership site just to make money. Any site that makes passive income always focuses on providing huge value to the community.
  • Validate your membership site idea. Instead of spending too much money and time on creating content around it, it’s essential to know whether your idea is worth paying money or not. Take help from your blog audience or email list. Give the sneakpeak of your idea and let them know how you want to help them with your site.

#5. Offer Consulting

 Consulting_Money

Brian Clark, Derek Halpern, Ramit Sethi etc all successful marketers are earning millions of dollars every single year by offering consulting. If you want to make huge money online, consulting is the most effective way.

But you need a lot of online reputation and connections with the authority bloggers in your field to get high paying clients and gigs.

If you are considering to make money from your blog by offering consulting, here are few incredible tips you should follow.

  • People pay for experts, not beginners. If you keep this ONE thing in mind while offering paid consulting, you will easily able to find lots of high paying customers who are willing to take your courses or services.
  • Create a page that talks about your experience or include your portfolio. People should find value in you and the content you offer. Otherwise, it’s almost impossible to make a lot of money by offering consulting.
  • Connect with the influencers in your niche. Find out the people who are already making money by offering consulting from their blogs. By knowing their stories, you will get better ideas to make it work for you too.
  • Don’t aim for low-paying clients. Instead of working with 10 clients who pay you 500 dollars each month, work with 1 client who pays you 5000 dollars. I know it’s not as simple as it sounds. But that’s what works if you want to make more money by offering consulting services online. Always product high quality stuff and work with less people.

Final thoughts about money making blogging tips

I know majority of the bloggers who create blogs do it for ONE main reason: to make money online. There’s nothing wrong in that. But… if you are not aware of the mistakes that most beginners make while making money blogging, you will eventually build a blog that makes no money.

That’s why it’s essential to know the purpose and target audience for your blog. Lay out a monetization strategy, use a good host to run your websites and find out various ways to make money from your blogging efforts.

Don’t depend upon monetization methods like Google AdSense, selling banner ads, paid reviews etc as they are not really viable ways to make money in the long run.

Always focus on creating a brand for yourself first, add value to your audience, find passive income sources. That’s how you build a profitable blog that makes money in 2016 and beyond.

So what are your thoughts about making money blogging? Do you have any more actionable blogging tips and strategies that help beginners to make more money from their blogs? Share your thoughts in the comments.

 

This article was contributed by Anil Agarwal of bloggerspassion.com.

5 Actionable Tips to Boost Your Customer Engagement

5 Actionable Tips to Boost Your Customer Engagement

5 Actionable Tips to Boost Your Customer Engagement

Written by Zac Johnson

When was the last time you met a customer or client of your business? This might sound like an obvious question but be honest. In today’s digital world of huge corporations, most people who own companies don’t meet their clients or respond to their needs individually.

But engaging with clients or customers on an individual level is vitally important to growing your brand and ultimately your product or service. Without customer engagement, you become another company lost in the wilderness of the internet.

Here’s what you should include in your customer engagement strategy.

1. Make Yourself Approachable

The first rule of business is to ensure that customers know who you are and how they can reach out to you. Be sure to advertise the different methods that customers or clients can reach out to you. Provide a phone number and its operating hours if you don’t have one.

But also provide the names of the people at the company and their roles along with their email addresses. This allows customers and clients to put a name and even a face to the company.

Don’t send out automated messages, try to reply to everybody with personalized messages if you can. This is how you can demonstrate great customer engagement.

2. Improve Your Social Media Game

Social media is the biggest way you can reach out to new and existing customers and often the first channel they will seek to reach out to you.

Be sure to put out regular posts and keep them personal. Nobody wants to see boring corporate tweets or Facebook posts. Give them a personal slant and ensure they are signed by a member of the team.

Social media is also the place that people come to vent their frustrations that something has gone wrong. Be sure to remain sympathetic and calm during interactions where the company is criticized.

Ask the compliant for an email address or a phone number so you can reach out to them individually. This might make them feel more respected and calm.

3. Know What Your Audience Wants

If you want to have a brand or business that stands the test of time, you need to provide real value to your audience. A perfect example of this can be seen with Amazon.com. Not only have they drastically expanded the reach and products from their business, they also continue to gain more customers daily as well.

This is something Print on Demand Academy preaches within their courses and content, which is to focus all of your efforts what the end user wants and how to give it to them.

No matter the size or focus of your business, it’s ultimately going to come down to the engagement and appreciation you get from your customers. Without it, you are just another failing company without a purpose and need.

4. Create a Regular Blog

As well as short-form content in terms of tweets and social media posts, it is important to also put long-form content out there. This is usually in the form of blogs.

Regular blogs help customers see what you are up to and get insider insight into how the company works. They create that personal connection between the company and the customer or client.

But they also do more than that. Blog content should also be search engine optimized. This ensures that it used the right keywords and links. The site is then ranked highly on Google searches, one of the most important customer engagement marketing strategies.

Remember though it’s important to consider what it’s worth investing in social media or SEO.

5. Use Popups and Unique Call to Actions

Thanks to the power of the internet, it’s never been easier to connect with audiences around the world and also capture their email — which leads to an instant way to stay in contact and message them.

With this in mind, the more call to actions you have on your site, the more likely you are find success with your brand or business.

Start with social media and site content, then add in some call to actions for a simple email grab. As you continue to optimize your site, also think about adding popup windows, push notifications and other unique call to actions to get the end user to engage with your content.

Creating A Good Customer Engagement Strategy Is Key to Business in the Modern World

In the modern world, competition is rife. Because of the growth of internet customers, and consumers increasingly have much more power than they once did.

And they use this power to demand better customer engagement through social media, blogs, and personal interaction.

If you are interested in reading more about customer engagement or have to make money online then be sure to check out the rest of my blog.

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11 Actionable Tips to Increase Instagram Engagement and Drive Traffic to Your Website

11 Actionable Tips to Increase Instagram Engagement and Drive Traffic to Your Website

11 Actionable Tips to Increase Instagram Engagement and Drive Traffic to Your Website

Would you like to increase your Instagram engagement to increase traffic to your website? Or would you like to increase Instagram sales?

Regardless of the reason you use Instagram, you need to focus on connecting with your existing customers and followers, and also gaining new ones.

In our recent live session with Andrea D’Ottavio, founder of Webing and a digital marketing expert who is also known as VagabondCEO, shared his 11 tips to improve Instagram engagement organically. And in this blog, we are going to cover all those tips and tactics.

If you are not a reader and would rather watch a video instead, here is the video for you –

Reasons why you need Instagram to sell more?

According to Andrea, here are 4 reasons you should not avoid Instagram if you really want to boost your sales –

  1. Instagram has 500M+ daily active users. (Instagram)
  2. India is the second-largest country in terms of Instagram users (Statista 2020)
  3. 200M+ of accounts visit a business profile daily (Instagram
  4. It is the 2nd most engaged social media platform after Facebook with over 60% users log in daily (Brandwatch)

That said, I hope these statistics will convince you that Instagram is the platform that you should be used strategically to drive traffic and boost sales.

Before going ahead, let’s first try to understand what Instagram wants from us and how it ranks our content.

Understand Instagram Ranking Factors –

First things first, understand that Instagram wants us to be hooked to the platform. They want us to spend more time on the platform so they can sell more ads.

And to succeed on the platform as a content creator, help them in achieving their objectives – make users spend more time!

Hence, the most important ranking factors are –

  1. TIME people spend on your content (posts, stories, IGTV)
  2. How people ENGAGE with your content

Time and engagement on your content are the prime factors of how successful you can be on Instagram.

Tips & Tactics to help you rank better and boost engagement on Instagram 

All said you have to always keep in mind that Instagram wants users to be engaged on Instagram, and your strategy should also be in the same direction to achieve your goals.

If you are ready, let’s get started…

1. Optimise your Instagram bio

Your Instagram bio is one of the first things that people see when they land on your profile, and you want them to tell the most attractive thing about your brand that makes them scroll down and follow your page ultimately.

However, bio isn’t just a place to tell about your brand but to make sure that your profile is discoverable for your primary keywords. There are two ways to add keywords in your Instagram profile. First is, you can add the primary keyword in your profile name. For example, if you’re an influencer, you can add a keyword like “Instagram Influencer” with your profile name as shown below –

keyword-instagram-profile-name

Here are a few more ways to optimise your Instagram bio –

  1. Add emojis/symbols.
  2. Add your brand, hashtag.
  3. Add a UTM to the link and shorten it.

2. Use the right hashtags

On Instagram, users can follow specific hashtags which allow you to be discovered in the feed of people who aren’t following you but are interested in the topic you cover.

So, by using relevant and targeted hashtags in your post and stories can help you boost engagement and attract new followers which can be further translated into more customers for your business.

To find the most relevant hashtags for your posts, you can use tools like Tailwind, Keyhole and Social Info

3. Share infographic posts

Infographic or any educational posts are one of the most engaging content types on Instagram because such posts increase the number of saves on your post which is vital for Instagram algorithms. 

The more the saves you get on your posts, the Instagram algorithm finds it more interesting and boosts the reach of that specific post. And since these are informative posts, people like to share their own opinion around the topic which establishes the engagement on the post.

So, always to try to share informative posts which bring value to your audience about your product or service.

4. Post Long Videos

Instagram allows you to share videos of a maximum of 60 seconds in the post while on IGTV, you can share longer videos and share its preview on your Instagram feed and stories.

Now, the longer your videos are the more time people spend on your content allowing you to engage them and drive them to your website via the link in the IGTV description.

As mentioned earlier, Instagram wants us to spend more time on the platform and by posting long videos you’re keeping people on the platform for a longer duration. Thus, Instagram loves your content too and gives a broader reach among the relevant audience.

5. Use Interactive stories to grow engagement

 Instagram has evolved the story format since it was launched a couple of years ago. It is continuously bringing new interactive stickers that allow users to engage with the brands instead of just being an audience.

Interactive stickers like Questions, Quiz, Polls, and countdown enable you to keep your audience engaged and make them spend more time on your stories. For example, when we were about to go live on YouTube for this webinar, we used a countdown sticker in our story which allows users to set the reminder when the countdown ends.

Countdown-started-instagram story

You can also add a link to stories which people can access by swiping up on your story. This way you can direct the interested people to your blog post, landing page or YouTube Live as we did –

Countdown-ends-instagram story

6. Add your main products as story highlights

Using story highlights, you can add stories to appear on your profile right below your bio even after the original story disappears. Now, if you’re selling products or offering services, story highlights can be used as a catalogue from where users can visit your website and learn more about it.

For examples, if you’re an affiliate marketer then you can add your best selling or popular affiliate products in the story highlight. This way whenever a user lands on your website, they can go through all the tools recommended by you.

Instagram story highlights are really a vital section of your profile and you must leverage it to create awareness about your offerings to the first time visitors and drive them to your website.

7. Do micro-blogging on Instagram

Instagram is a picture sharing platform and it is true that pictures are worth a thousand words. However, a combination of a picture with a compelling story behind it adds more meaning to it.

You can use Instagram as a micro-blogging platform where you can dive deeper into the topic, share behind the scene story or tutorial with your followers in the post caption. For example, in the post below, we took a micro-blogging approach in the caption to talk about the image content.

The advantage of doing this is that users will spend more time on your posts and stimulates conversation in the comments which ultimately results in higher engagement and wider reach of posts.

8. Share Quotes

On Instagram, people love quotes, they save the quotes, they like and share with others which results in higher engagement.

So, whether you’re running a restaurant, retail store or building personal brand, quotes work for every type of audience in keeping them engaged and staying on top of their mind.

You can leverage Pinterest to find quotes related to your industry or product and use free tools like Canva to add quotes to your images like below –

Share-quotes-on-instagram

9. Get more clicks on your link in bio

Since you cannot add links in your Instagram post captions, you want people to click on your link in the bio to visit a webpage for more information.

Now, encouraging people to visit your profile to find the link to get an offer, download an ebook or just to read the recent blog post is a big thing to ask. However, you can make this easier for your followers, by adding your profile username in the caption where they can click and visit your profile directly from the caption.

click on instagram bio link

  • Save

The objective of doing this is to offer a call-to-action directly from the caption instead of just asking “visit the link in the bio”.

10. Add multiple links in your bio

Well, you cannot really add multiple links in your bio but I have a hack to help you with it. You can add a link to an Instagram specific landing page where you can add links to other pages where you want to direct traffic.

For example, if you’re an Amazon affiliate, you can add your affiliate page link in the bio. Similarly, if you are selling ebooks or courses, you can add a link to the landing page highlighting the popular courses.

You can also use free tools like Linktree to create a link with multiple links to different websites or pages for the visitors. Here’s how SEMrush uses Linktree to offer multiple links to their Instagram followers –

SEMrush Linktree page

11. Run Instagram Giveaways

Last but not least, you should run Instagram giveaways to drive more engagement and build an active follower base for your brand.

Instagram giveaways are limited-time contests during which the brand promises to give away something to one or more lucky participants who fulfil a specified set of criteria defined by the brand itself.

Running an Instagram giveaway contest may sound like a gigantic task and expensive, but it isn’t like that. Your giveaway prize has to be something that adds value to your audience and makes them feel good to win that. 

Here are two types of giveaways you can run on Instagram –

  1. Comment Picker giveaways – In this giveaway, post photos or videos and ask people to comment and mention a (or multiple) friends to enter the contest. Afterwards, you randomly select the winner(s) from the participants.
  2. Hashtag contest – In this type of giveaway, you ask people to post a photo or video with your product or anything related to a specific topic and a winner is picked from them. You can also add a few more terms for the contest participation like follow and mention your profile, tag 2(or more) friends in the caption to get better engagement.

Now, making an Instagram successful depends a lot on how you spread the words about the contest and how do you announce the winners.

When there are lots of brands running fake Instagram giveaways just to attract new followers, transparency from your part can play a significant role in attracting wider participation and followings for your brand.

Conclusion

Instagram is one of the most popular social platforms, especially among young people, so it doesn’t matter what industry, industry or profession you’re in, Instagram needs to be included in your marketing strategy.

And now that you know the best tactics to grow your brand on the platform, it is high time you put them into action and see the results. However, I must say that the greatest asset you can have in marketing is patience and consistency.

These strategies can help you increase engagement on any Instagram profile if you do it consistently and maintain patience to see the numbers grow.

Do you use Instagram for your business? If so, share your one tip with us that worked for you in the comments below.

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