The concept of affiliate marketing has completely changed the way business and lead generation takes place on the internet. It’s also opened up a world of opportunity for individuals, businesses, and brands to make money online, without the many overheads associated with offline business models and hiring employees or holding product.
With such a powerful medium for making money online, there must be powerful solutions and ad management platforms as well. As entrepreneurs and online marketers, it’s common to see new and exciting tracking platforms come and go as the years go by. With more advanced audience targeting and placement options than ever before, it’s always a game of cat and mouse on who has the latest innovative software and solutions.
Today we are going to take a look at MyAdMarket, an advertising platform that offers management solutions for both individual affiliate programs, or even full-size affiliate networks. In short, it’s an all-in-one solution for ad networks, affiliates, advertisers, and publishers alike — available in a white-label solution, which means it’s ready to go and fully customizable to match your existing brand or business right out of the box.
MyAdMarket at a Glance
When it comes to finding an affiliate management platform, you will have a lot of options to choose from. MyAdMarket has taken most of those options and put them all into one powerful solution. At the same time, the platform was built to fit the needs of individuals, businesses and brands of all sizes, allowing for as many clients, campaigns, advertisers and publishers that you may need.
When looking to start your own affiliate program or even a network, there are many things you will need to setup — such as affiliate accounts, advertising pixels, stats tracking, payment options, ad creatives and much more. MyAdMarket has all of these options covered and when it comes to ad creative, they offer quite an amazing selection of ad formats. Below you will see a few examples of their desktop advertising formats, but you can also choose from pop-unders, interstitials, in-app advertising, video ads and much more. With ad placements being served through both desktop and mobile, such a wide selection of ad formats are rarely seen on other platform solutions.
As with all online advertising, tracking and split testing is key. MyAdMarket has the tools and tracking in place to allow for diving deep into the stats of your ad campaigns based on geographical location, device, hardware, language, browser and even ISP. Conversion tracking is also in place through the use of image pixels or server to server, as well as with the SDK for mobile apps.
You can see a full list of conversion tracking options and platform options here.
Going Live with Your Own Affiliate Network
As affiliate marketers and agencies continue to find more success in the world of affiliate marketing, many of them will flip their success and expertise into starting an affiliate network of their own. One of the biggest choices to make before doing this, is to find a platform that fits their needs and expectations. Should you consider MyAdMarket as your platform of choice for running an affiliate network, you will find great value in this section.
The first thing you will need to do is create an account with MyAdMarket. Once you are setup, you will have access to the dashboard area of your account, which will be similar to the one below.
As an affiliate and having logged into any of your other affiliate network accounts, this dashboard feeling will seem quite familiar. From an administrative perspective, you can now get a glimpse of all activity running through your campaigns or ad networks at all time.
Daily, weekly and monthly stats charts are available for both advertisers and campaigns within your network. You can also get a quick view on the impressions being served based on country as well. In this same area you can access and manage all aspects of your affiliate program or network through the menu options on the left side and top menu bar areas.
Something unique built within MyAdMarket that you won’t find on other management platforms, is an ad media exchange network. This section (located within each of the side and top menu areas) allows for buying and selling extra traffic with other ad networks, while also being seamlessly connected and tracked through your existing platform.
MyAdMarket’s Traffic Quality Indexing
Not all traffic sources are the same, nor should they be treated the same way. Traffic and leads from one country or source might not convert as well as others, nor will they be of the same value to the backend advertiser who is paying for them.
Another amazing custom feature found within the MyAdMarket platform is their traffic quality index.
This features allows for advertisers and network administrators to have complete control over not only who and where their traffic and leads are coming from, but also how much they want to pay for each source as well. Not only does this help with increasing ROI and conversions, it’s also a huge factor in controlling and determining fraudulent activity within a network.
By assigning a quality score to each affiliate or traffic source, you will have the ability to monitor activity and quality assurance at all times. Traffic sources and sites are rated on a score of 1 to 100, which indicates the likelihood of conversion from each publisher. This provides greater transparency for affiliates, advertisers and the network monitoring all transactions for both sides.
Advertisers, Publishers and Everyone in Between
Now that you’ve seen what’s possible through MyAdMarket, it’s important to remind you that the platform was built as a white-label solution to fit the needs of individuals, brands and businesses of all sizes. This means it can be used for everything from individual use, to running a massive affiliate network with thousands of affiliates.
Starting an affiliate program is something thousands of businesses and brands consider every day. One of the most discussed topics when starting an affiliate program is which ad network will you join. Who has the best tracking, lowest transaction rates and start-up costs? These are all great questions, but it’s also important to consider your options with MyAdMarket as an advertiser or merchant as well.
When looking at other networks like Shareasale, Linkshare or CommissionJunction, you are potentially looking at expensive startup costs and transaction fees in the 10-30% range — which can quickly add up to thousands of extra dollars over the course of the year. Each of the mentioned networks are great, but their startup and transaction costs simply might not be affordable for all businesses looking to get live with an affiliate program of their own.
To good news is that MyAdMarket has everything in place to run a dynamic ad management business and monetize all of your unique content in the most effective and most lucrative ways possible. The user interface, as it is for ad networks and merchants, is easy to use and is fully scalable to grow alongside your business. Your advertisers gain access to setting up and monitoring their campaigns, complete with full reports, and you earn the most money possible.
How Much Does MyAdMarket Cost?
MyAdMarket was created with the end user in mind, which meant having solutions in place to fit the needs of businesses and brands of all sizes. Monthly plans are scalable, affordable and all-inclusive in nature. The only real difference between each plan is the amount of traffic you are pushing through the network.
Pricing starts as low as $9/month for the basic plan, which includes up to 100,000 monthly impressions and 100,000 clicks. As mentioned earlier, the biggest difference as you move up to higher pricing plans, is the amount of traffic (impressions and clicks) you will be running through your network. Each level up also includes additional perks, as a “traffic quality monitor” is available on “Standard” and above, while a “One on One Personal Training” option is available on the “Professional” and “Enterprise” packages
Whether you’re interested in running your own ad network, or you’re a merchant or publisher who wants access to a more robust and comprehensive system you can call your own, MyAdMarket could be the perfect solution for you. All plans come with a one-month free trial. Request a demo to see how MyAdMarket can grow your business.