By now, it’s been clearly proved that Instagram isn’t something of a wet squib. It has exploded on the social media scene like a big bomb, and gone on to become one of the fastest growing social networks. All kinds of product-based businesses and influencers from...
How Many Keywords is Enough In One AdWords Campaign?
One of the most common questions we are asked about PPC advertising relates to the number of keywords integrated into a single campaign. How many is enough? What about too many?
Google doesn’t provide a lot of direction when setting up an AdWords campaign, which is probably why the vast majority of first time PPC advertisers either blow a LOT of money and receive no results, or spend hours setting up a campaign and get no clicks. Here are some things to consider when designing your campaign that might help.
Core vs. Longtail
For a single AdWords campaign, it’s recommended that you have between 5 and 20 core keywords. These are the major terms being searched for by your prospects. So, if you are selling refrigerators via Amazon, your core keywords might include:
Those are very basic terms that will likely have thousands upon thousands of searches per month, which means very high cost per click rates and hard to crack quality score restrictions.
Which is why we turn to longtails. Once you have your core keywords, create an ad group for each term and start gathering longtails. You should never bid on the core keyword unless you A) have a lot of money and B) have an authority site that will match quality score.
For each ad group, a good number of longtails is between 100 and 200. If you’re doing the math, you realize that this means between 500 and 4,000 total keywords for your entire campaign – that’s a lot of research.
The Longtail Paradox
Sure, you need a lot of terms, but here’s where it gets a little easier. The following are different terms:
“new fridge reviews”
“new fridge review”
“new fridges reviews”
Every one of those terms is a unique longtail, and if you tack on a brand name you’ll have another set of longtails. As you can see, it won’t take a lot of research or time to reach the 4,000 keyword mark.
Is All This Necessary?
Yes and no.
The problem is that if you want to get significant traffic, you need a large audience, and for a single keyword to have a large audience, you’ll need to spend a LOT per click and have a good landing page in place.
On the flip side, if you use longtails that get less than 500 searches per month, you’ll need a LOT of them to reach a larger audience. The good part here though is that you are:
A) Diversifying risk by using lots of low cost keywords
B) Spreading out your lead generation to split test what converts
C) Gathering HUGE chunks of data so you know where to focus SEO efforts
It’s time consuming, it doesn’t always work, and it can still be quite costly, but if you play your cards just right, a good longtail PPC campaign can be a difference maker for your business .
Meteora Automation Tool to Boost Instagram Engagement and Sales
Instagram 5xx Server Error – What is that mean? [Explanation]
No website can avoid running into the occasional glitch and problem, and when you consider how vastly complicated many social media websites are, it’s not surprising that their users encounter lots of different errors and difficulties at various times. There are so...
Instagram Live Isn’t Working, Why? [Quick Fix – 2020]
What Is Instagram Live? Social media websites are always looking for new tools and features to appeal to their users, and Instagram is certainly no exception to that rule. Instagram Live panders to the trend of immediacy, and also creates a sense of urgency to be...
Instagram, Reporting A Problem (How can you report?)
Why You Might Need To Report A Problem Instagram is amongst the most popular of social media websites, and enjoys enormous amounts of traffic and users everyday. It has several different facets and functions available to its users, so it’s no surprise that sometimes...
Instagram Hashtags Not Working [Solution – 2020]
Why Use Hashtags? Hashtags are one of the biggest trends on the internet right now. They’re a very useful tool which allows people to collate related data, connecting it across different channels and cutting through some of the noise generated by social media’s...
Instagram Won’t Let Me Log In [How to fix it? – 2020]
Social media is becoming increasingly popular, and Instagram is amongst the top ones, but that doesn’t mean it doesn’t run into issues occasionally. These can occur on the browser, the app, or both, but no matter what, they often lead to frustration and time wasted...
Instagram Keeps Crashing When I Open It [Solution – 2020]
If you, like most people, find yourself checking your phone compulsively for updates, new pictures, posts to favourite, and are generally a social media addict, you may find that you do run into the occasional frustrating glitch, even with your favourite programmes....
What is Instagram Blocking Limit? – Instagram Blocking List Details 
If i ask you about the rising trend in the world of technology what comes to your mind? Instagram, isn’t it? As a result of its Facebook purchase, Instagram has been developing day by day. The application first came to be known with the photo sharing feature and in...