15 Cold Calling Alternatives for Lead Generation To Boost Your Income

15 Cold Calling Alternatives for Lead Generation To Boost Your Income

Can you cry underwater? Or sweat while swimming? Do fishes swim while eating or how long do they wait to swim after eating?

These ancient questions have perplexed humanity for decades, but for many sales representatives, the question that’s left them troubled is whether cold calling still works or not.

man in black suit holding a laptop in hand

There’s tons of research that highlight the idea that soon enough cold calling will be discarded. Whether it’s going to be forsaken is up for an argument, but what’s certain in the minds of many sales leaders is that it’ll be less frequently used than other prospecting methods and lead generation techniques.

Cold calling was one of the most effective prospecting strategies but in the last 4 decades, a host of other alternatives emerged.

While we can’t say that cold calling is never successful, necessary, or useful. It’s a wise move to ensure that your other prospecting strategies are solid enough so it’s not your go-to technique.

Why? For one, cold calling has a 2% success rate. Imagine driving with your eyes closed. That’s what you do with your marketing every time you opt for a cold call. 

As a salesperson or marketer, you have more information, technology, and tools at your disposal than has ever been available for a quality sales process. And the worst move you could make is trying to make sales blindly with cold calls.

Once you’re able to generate leads without cold calls, you’ll dramatically boost your marketing budget ROI.

So let’s go through the list below and explore 15 alternatives to cold calling geared towards helping you hit your future sales targets.

Before that though, let’s see why you need cold calling alternatives.

Why Opt for Alternatives to Cold Calling Lead Generation?

Cold calling is an ancient sales strategy that works by calling persons that you have no relationship with. It still is infused into the sales reps’ contemporary workflow, but there are far better ways to implement this outreach.

man working on alternative of cold calling lead generation

For example, a great prospecting strategy must be:

  • Consistent: That is it can reliably generate fresh leads continuously.
  • Targeted: A good prospecting strategy should connect you with relevant prospects, not random people.
  • High Returns: A solid prospecting strategy pulls in a huge number of prospects for the equivalent amount of energy put in.

Cold calling achieves none of this. With it, you’re calling people you have no connection to and the conversation is just about your offer.

And when you relate this to the statistics available, you can see why this approach isn’t efficient anymore. For instance, more than 200 million people are on a national list for “do not call”.

That’s not all. Most businesses are not even taking calls except you want to speak to a contact you already know. And telecom giants like T-Mobile are offering data-only packages for mobiles.

All these make it clear that the desire of humans to talk to people over the phone is fading, most especially if those calls are unexpected.

Besides, potential customers can now research brand reviews, information, and feedback. And every kind of data online about your business. All these things make cold calling appear as an unnecessary nuisance.

Potential customers don’t need sales reps how they used to.

It’s even fair to state that any random person who interrupts your day with an unexpected 3-minute call script may have to do some impressive speedy talking to stop you from ending the call.

What’s worse is further research reports that cold calling is ineffective 90% of the time and another study revealed that 63.27% of people reject or ignore calls from businesses and random numbers.

cold calling effectiveness statistics

This means that if we assume a 0.3% booking rate for appointments and a 20% success rate, you would have to make 6264 cold calls to get 4 sales! That’s horrible!

The odds are certainly not in your favor if you stick with cold calling as your only lead generation strategy.

With that in mind, we’ve put together a huge list of alternative techniques in this piece to enable you to properly and effectively generate leads. You can also merge the strategies below for better results.

1. LinkedIn

linkedin lead generation

LinkedIn is an excellent way to build a personal relationship with a prospect before calling them. That said, it’s also valuable for increasing your network audience.

For instance, tools like LinkedIn Sales Navigator, are great for locating leads that satisfy your buyer persona and taking full advantage of your mutual connections to build relationships with top-level decision-makers.

90% of business-to-business (B2B) executives do not respond to cold calls anymore.

Also, these LinkedIn messages create room for personalization from prospect and company research, which is information that usually isn’t evident in a cold call. And they take much less time than cold calls. That’s not taking into account the loss of drive that can occur in a harsh cold call rejection.

You can share content on LinkedIn as well to initiate organic interactions with your current connections or generate inbound leads.  This is a form of “thought leadership” that’s rapidly gaining popularity amongst salespersons to prospect fresh leads.

2. Email Promotion

lead generation with email marketing

Email marketing or promotion is the use of emails to promote or market your brand and its services. Every email you send to prospects on your mailing list should nurture them as they head towards conversion.

And to automate and segment this process you can take advantage of customer relationship management (CRM) solutions.  Email promotion is also a powerful way to keep your business in the mind of people who are interested in it, as well as, induce repeat business.

An email campaign that offers valuable data to your inbound and does not revolve around your offer is an excellent way to connect with prospects.

Plus, offering email content that isn’t just satisfying a sales pitch or meeting requests is a great way to build engagement from leads that may be hard to get to otherwise.

If you get your email leads via your website it offers you information on the user’s behavior. You get to see what they engaged with while on your website and how long. This gives you enough information on how to contact the lead and the target message to use.

That said, it’s vital to state that if you’re in Europe, your web visitors need to opt-in to your email subscription because of GDPF regulations.

3. Sales Process Relationships

persons shaking hands to build sales relationship

Sales process relationships or social selling involves fostering relationships during the sales process by connecting directly or sharing relevant content via mediums like social media.

There are so many techniques in this lead generation method. For example, joining LinkedIn or Facebook groups that are relevant in subjects that are of interest to your target buyers can be a crucial place for interacting with fresh leads.

Also, answering questions on platforms like Quora displays your passion, experience, and expertise. This attracts interest in your skills which you can then follow up with a sales targeted interaction in a non-pushy way.

You can host webinars to share your expertise and knowledge with prospects in your target audience as they’ll be more likely to embrace your solution after listening to you because it shows them that you know your stuff and understand the pain points they need satisfied.

Every form of content like blogs, or vlogs can be used to display the intertwined relationship between your prospects’ pain points and the value your solution offers.

Just sharing relevant content from other sources can also work perfectly in building prospect engagement and fostering your brand’s credibility.

Also, you can use social listening tools like Sales Navigator and Google alerts to set up notifications that show up when a particular prospect puts up a post that’s relevant to your brand or experiences a major change.

So rather than use an out-of-tune cold call, you can engage with your prospect’s content in a genuine way to build a connection before you make your sales pitch.

4. Referrals

referral marketing

Did you know that 84% of B2B executives begin their buying journeys via referrals?

Requesting your loyal customers to refer people to your business who are relevant to the same is an effective strategy. Such channel multipliers and partners are especially vital for small scale businesses to grow.

Again, there’s something you can take advantage of with LinkedIn when seeking referrals as the platform allows you to see your network’s mutual connections. This allows you to target your advocates for referral leads.

Plus, direct referral requests are better sent via LinkedIn or email rather than via calling.

Not only can you find referrals in your current customer base, but you can also generate leads through consultants, and coaches.

5. Warm Calling

girl working on customer service

Warm calling involves you establishing contact with the prospect before you reach out to them.

The connection can happen over social media networks like LinkedIn, or via a mutual colleague introducing you to each other before you try to close the interaction by making a sale.

Normally, warm calling happens through personal referrals, however, it’s very effective when implemented via social media channels.

Analyzing warm calls’s 30% success rate versus the 2% for cold calls is enough evidence that it offers better methodologies for sales reps to implement.

It’s also obvious that salespersons are more likely to get an appointment if they’ve previously built a connection with the prospect. This is another reason warm calling produces better results than cold calling.

Warm calling can also happen after engaging with content that the prospect shared or posted.

6. Webinars

studio setup for webinar

We’ve already touched on this previously, but let’s get into a bit more detail. Webinars are online seminars that may consist of panel discussions, interviews, or the host talking directly to the viewer.

Webinars can also be used in lead generation by collecting prospect contact information via online forms in exchange for access to the webinar.

This method even allows you to classify prospects based on how close they are to converting by analyzing what topics they are interested in.

Inviting guest speakers who are known in your niche can pull in a fresh audience as well.

7. Paid Advertisements

drawing of online advertisement methods

Online ads on social media channels and search engines are a quick way to direct traffic to your website, especially if it’s just been launched.

Platforms like Facebook allow you to create ads that target particular demographics and keywords to amplify your ad’s impact.

Paid ads are a crucial aspect of any ad campaign and must be a continuous component of your marketing budget till you get a stable organic inflow.

8. Retargeted Ads

retargeting process illustration

Retargeted ads are adverts on search engines or social media platforms that are targeted at your website’s past visitors. This is possible via tracking codes, or cookies, which gather information about people when they come to your website.

You can then use this information to show them relevant ads when they’re off your website. Research shows that retargeted ads are 10 times more powerful in causing sales conversions than display ads.

The moment your website starts getting huge traffic volumes, retargeted ads are one of the best ways to take advantage of it.

9. Direct Mails

direct letter sending marketing

Do you recall when last you sent a letter or even opened one? Probably not, either way, many accounts of successful snail mail or direct letters marketing campaigns exist. Why this method works is due to the opportunity for personalization it presents.

Also, a small gift sent alongside the letter can even be included as an incentive without overshooting your customer acquisition costs because of how cost-effective this strategy is to lead generation budgets.

10. Physical Events

speaker presenting on a live conference in front of audience

Besides networking via social media, there are loads of physical networking events that happen in all regions and industries and such programs offer a huge opportunity to find decision-makers.

These events may be conferences, fairs, and exhibitions as well as networking events. The entry costs to such events are usually worth the number of leads you can generate if you chose the event correctly.

11. Incentives

incentive offers to acquire leads

Loyal or returning clients cost less in terms of acquisition than fresh ones, and a great way to pull in more recurring customers is by giving incentives.

Think of running a rewards or loyalty program for clients who sign up. Perks like discounts after making a certain number of purchases or even rewards for referrals are great offers to keep customers spreading the word about your business.

Incentives can amplify your marketing opportunity as popular offers can magnet new leads by word of mouth or online buzz.

12. Gated Downloads

gated download icon

A gated download is content that requires the prospect to take a step like inputting contact details to access the information to be downloaded.

The download offer could be a checklist, case study, white paper, infographics, video, or anything that can be valuable to the prospect’s journey.

The moment you get the person’s information, you can then market them some more to get additional information that’ll push them nearer to your sales pitch.

13.  Landing Pages

digital diagram of landing page

The first place a web visitor arrives when they click through to your website is a landing page. That said, the term is usually used to imply a dedicated page created to convert traffic to leads.

Most landing pages are used to gather prospect contact information for gated content. You can use landing pages at any point in the buyer’s journey but it’s most effective in the consideration stage when prospects know they need a solution to their problems.

14. SEO

search engine optimization

SEO or search engine optimization is the process that a website undergoes to optimize it for search engine algorithms. Websites that have better SEO rank higher in the search engine results pages than other sites competing for the same keywords.

This increases the chances of a prospect clicking on the website. A lot of the SEO changes done to a website can boost its overall accessibility and user experience. And this results in a cycle of traffic boost that further amplifies rankings.

15. Social Media Engagement

instagram twitter facebook apps on a smartphone

Maintain interaction with prospects on the various social media platforms that you have pages on. And always reply whenever a potential client reaches out to you, cautiously though.

For example, if you share or repost a prospect’s content on LinkedIn and they like a tweet from you, don’t send them a private message immediately.

Maintain casual social media engagement by tagging them to content that they may find interesting, follow them, or like any other posts they put up.

By turning your social media visitors and followers who would still be in the research stage into prospects by engaging them you ensure that they’d be more receptive and willing to listen to you when you make your sales pitch.

Since you’ve built a relationship, it’ll be a lot easier to make the sales pitch than if you simply give them an unexpected phone call.

Plus, by looking at your social pages as lead generation channels, you get to connect your marketing team and sales team which results in an effective approach that excels in nurturing leads and closing deals.

Conclusion

Prospects don’t respond to cold calls as they used to anymore and some even loathe receiving such calls. With the advancement of humanity, people have so many ways of engaging with a product or service before the purchase to build trust, that they simply prefer not to make buying decisions randomly.

With that in mind, we listed out these cold calling alternatives that can help you effortlessly generate leads and ultimately improve sales.

Implement them and watch your income rise

ClickFunnel Alternatives: 4 Landing Page Funnel Builders to Build Your Pages

ClickFunnel Alternatives: 4 Landing Page Funnel Builders to Build Your Pages

For quite some time, ClickFunnels has been the landing page builder that dominates the market.

Recently, however, there have several reports and complaints of ClickFunnels users having issues with regards to data duplication/omission, integrations, security, as well as landing pages taking too long to load.

Due to this previous situation, people online have been asking if there are landing page builder substitutes that can size up to the capability of ClickFunnels (or perhaps do more than that).

I have done my own personal research to identify the four most optimal landing page builder alternatives to ClickFunnels. 

Subscribe Funnels vs ClickFunnels

This is a WYSWYG (what you see is what you get) landing page builder designed most especially for non-programmers who are marketers/advertisers, eCommerce people as well as eCommerce direct response marketers (advertisers/merchants).

It can also be quite useful for simply anyone who needs to curate their own website/landing page at the quickest pace. 

Subscribe Funnels takes away all the complexities that have something to do with creating a website. After all, it’s not just all the coding that’s the problem. You also have the design to worry about.

If you are an affiliate marketer, you know that without an attractive design, you could end up with a landing page but without conversions. Luckily Subscribe Funnels supplies with pre-made templates already.

Here is an in-depth review of Subscribe Funnels.

What You Can Expect From Subscribe Funnels

  • Add JS, HTML, or CSS code into your page
  • Choose from Subscribe’s image library to add to your lander
  • Make your landing page SSL ready
  • Optimize your images automatically
  • Webhooks integration for notifications
  • Create a mobile-friendly landing page
  • Set up an automatic response email for your leads
  • Create a thank you page for visitors who complete a transaction
  • Choose from a selection of Subscribe Funnels fonts for your landing page

Unbounce vs ClickFunnels

This is, yet, another WYSWYG landing page builder. Unbounce, on the other hand, provides you with modern-styled templates for the industries of SaaS, books, consultancy, lead generation, eCommerce, and many more. 

Unbounce is among the first few companies that pioneered landing page builders. The main focus of this platform is to help clients create high-quality and creative landers. It’s not so much for creating funnels, but it will be really useful for expressing creativity and optimizing landing pages for conversions. 

What You Can Expect From Unbounce

  • Free AB Testing where you can apply weights to your landers
  • Integrates smoothly with automation tools and popular email-services providers
  • No need to shop for sticky bars, opt-ins, and pop-ups (they can be integrated using the sole platform)
  • You can add dynamic content and parallax
  • Creative templates from third-party sources like ThemeForest

Unbounce Cons:

  • You can only split test landers created using Unbounce
  • You can import other themes into the platform
  • There are reports of lost data
  • You can’t add custom classes to the buttons. You will have to apply the code in the HTML to do so. 
  • Not well-suited for multi-pages
  • The basic plan does not include the AB testing feature
  • Limited template options
  • Has only one social media integration: Facebook

LeadPages vs ClickFunnels

LeadPages calls itself “the most effective, affordable way for small businesses to connect with an audience, collect leads, and close sales”. In terms of value provided to clients, LeadPages sit at the same level as Unbounce.

The key difference is their target audience. Unbounce’s typical customers are big enterprises, agencies, and digital marketers. On the other hand, the aim of Lead Pages is to help small businesses to create websites, pop-ups, landers, and alert bars, among others, as a way for these ventures to reach people.   

What You Can Expect From Lead Pages

  • Advanced features such as automatic SMS messaging and countdown timer
  • Gated content feature
  • Smooth data migration from one app to another
  • Low and affordable price regardless of how advanced or basic the features might be
  • Integration with major social media channels including Facebook, Twitter, Instagram, and Pinterest
  • Advanced alert bars and pop-ups

LeadPages Cons:

  • AB testing is  not available in the Basic Plan
  • Layout, spacing, spacing, and alignment can be complicated to do maneuver at times (according to user reports)
  • Sluggish drag-and-drop builder
  • You may experience a lack of rows and columns due to lack of control over the layout
  • Incorporating customer fonts can be a challenge

OptimizePress vs ClickFunnels

OptimizePress was the original landing page builder theme for WordPress. They were on the market way before any other landing page builder came on. With the changes to website and marketing strategy, they have rebuilt their platform from the ground up.

This platform basically lets you create any kind of optimized page on WordPress whether it be a blog site, sales page, secure membership portal, launch funnel, landing page, and many more. Its target audience is typically creators, marketers, and coaches. 

There is a live editor that lets you create and customize a page in real-time. Apart from that, there are about 30 templates that you can customize to meet your individual standards. You can also play with approximately 40 custom elements such as feature boxes, arrows, multimedia, arrows, testimonials, and many more.

Apart from the Optimize Press platform, there is also a plugin version that is compatible with every kind of WordPress theme. We at ADvengers use OptimizePress to create funnels and optins!

What You Can Expect From Optimize Press

  • Pages are all responsive
  • One of the better live editors on the market, easier as well
  • You can create launch funnels quickly and easily
  • Always being updated by popular features in demand
  • Great Support from Facebook Groups and via eMail

Optimize PressCons:

  • Not quite a full funnel builder but it is always being updated.
  • Missing Features on Checkout like Upsell Bumps
  • Header and Footer Section only allow JS scripts

ClickFunnels is no doubt an amazing platform and has a great marketing strategy behind it. It is no wonder they are number one but their growth also stunted simple aspects of their landing page editor which is why there is a need for a more robust system.

These are the alternatives to ClickFunnels I think are worth looking into. We use OptimizePress and have used Subscribe Funnels prior to as well.

All are great at certain aspects of creating a funnel or a landing page, you just have to decide what is important for your growth.



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6 Alternatives to Amazon For E-commerce

6 Alternatives to Amazon For E-commerce

With a net worth of  $1.7 trillion, Amazon has dominated the e-commerce sector for years, leaving many of its competitors in the shade. But are there alternatives to Amazon?

With an audience as vast as Amazon, small business start-ups and solo entrepreneurs flock to the site to sell the products, get established, and build their enterprises. Despite the audience Amazon offers, you may want to look for other online venues to list your items.

There are many good reasons to broaden your e-commerce horizons.

First, it makes little sense to put all your eggs in one basket. Second, selling on a wider range of marketplaces gets your products in front of a larger audience. And finally, looking at the other choices available could save you money on fees, or get you closer to your target buyers.

Below are some viable alternatives to Amazon. We’ll look at their advantages, their fee structures, and what makes them different.

Why You Should Use an Alternative to Amazon for Your E-commerce Business

We already touched on one of the main reasons to seek other venues: the perils of depending on one sales platform.

It’s not unheard of for sellers to have their accounts blocked. If you haven’t already established yourself on one of the alternatives to Amazon, your business could tank.

However, by setting up multiple accounts with different marketplaces, you’ve got greater flexibility if things go wrong. Plus, you can use other online platforms to test out which ones are the best for your products.

And there are other benefits in finding additional marketplaces, like:

Greater Flexibility 

All e-commerce sales platforms have some measure of control over your business. They determine:

  • What products you can list
  • The terms and conditions of doing business
  • Your payment options
  • Shipping fees

These terms might not be suitable for your business. So, If you’re looking for greater flexibility, then seeking alternatives to Amazon is a good idea.

Better Customer and Vendor Support

Perhaps you feel the vendor or customer support is lacking. Amazon provides useful resources for sellers, like its university. But some sellers feel seller support is sometimes thin, especially when things go wrong.

More Shipping Options and Lower Fees With Some Amazon Alternatives

Amazon has changed its fee structure over the years, bringing frustration to some.

Amazon sets its professional selling plan at $39.99, with individual plans available free. And referral fees differ, depending on which category you’re selling in.

Shipping is a further reason to consider seeking alternatives as individual sellers on Amazon lack flexibility over their shipping costs.

If you’re looking to cut fees or branch out, then signing with some alternatives to Amazon may allow you to further scale your business while reducing costs.

Amazon Alternative Payment Choices

If you’re a seller on Amazon, you’ll know it makes payment via ACH or electronic funds transfer. Amazon distributes these payments to your bank account every two weeks, and they can take up to five days to clear.

But that doesn’t always work for everyone. If you’re a small business and cash is tight, signing up to e-commerce platforms with a broader range of payment options can improve your cash flow.

What to Look for in an Amazon Alternative

Before you search for alternatives to Amazon, you need to decide what you want from your business. You’ll need to consider the products you’re selling and your target customer, too.

For example, if you’re selling printable products, Etsy could be an excellent choice. Or, if you’re looking for consumers who understand tech, you may find Newegg works well for you.

Other areas you’ll want to think about include:

Ease of Use

Marketplaces that allow you to add items efficiently mean you can list more products in less time. But you’ll want to view any alternatives to Amazon from your customer’s perspective too.

How important is the ease of use? Well, if you note some recent research from Digital Commerce 360 and Bitrate, you’ll see this is a significant factor in the buying decision.

When researching new platforms, perhaps test them out for yourself and consider areas like:

  • Navigation
  • Ease of checkout
  • Payment options
  • Shipping choices

User Types

Think about your ideal consumer and the type of users the platform attracts. For example, eBay is huge, with 182 million active buyers. It’s great for snapping up limited-time deals, brand name products, and pre-loved items.

However, it’s not always the first place shoppers think of when looking for handmade goods or unique items. They’re more likely to head somewhere like Etsy.

Fees

Fees can take a considerable chunk of your profits if you’re not careful. Depending on the fee structure, some sites may not be suitable if you’re selling smaller, lower value items.

If you need some help in this area, fee calculators are helpful. Here’s a list of the well-known ones.

Best Alternatives to Amazon for E-commerce

What are some of the best Amazon alternatives when you’re looking to sell your products online? Let’s look at some of the top options, in no particular order.

Bonanza

Established in 2007, Bonanza has built itself a loyal following, with a vast range of categories. Sign up is free, and fees are straight forward. Final offer value fees are 3.5 percent for sales under $500. Sales over $500 attract an additional 1.5 percent fee.

Although it’s much smaller than Amazon, Bonanza has some advantages over its larger rival. They include a greater emphasis on building customer relationships and developing a sustainable business through repeat customers.

Equally appealing to sellers is the marketing tools Bonanza provides. These give you access to valuable data about product performance, allowing you to spot trends, optimize listings, and better market your items.

Other features include:

  • Automatic syncing with eBay, Amazon, and Shopify
  • Customized marketing tools
  • Image editing tools
  • Google integration
  • High level of customer support.

But what makes Bonanza stand out is its focus on unique items. It’s not trying to be another Amazon. As Bonanza puts it, it’s a site where you’ll find “everything but the ordinary”.

eBay

One of the most prominent alternatives to Amazon is eBay. Like Amazon, eBay has made considerable changes since its launch back in 1995. Over the years, eBay’s focus has moved away from the collectibles market it used to cater to, and it’s now more product-based.

Many famous brands like Rolex, Hasbro, and Microsoft make their goods available via ebay.com brand outlet site, enabling consumers to bag a bargain. But that doesn’t mean there isn’t still a place for more unusual or collectible items.

On eBay, listing fees and final value fees vary, but it sets many of its final value fees at 10 percent or less. If you need to calculate fees before listing, use an eBay fee calculator.

Some advantages of selling on eBay are:

  • A more comprehensive range of categories
  • More payment options for shoppers, like a credit/debit card, PayPal, and local collection. Sellers can also accept Apple Pay, Google Pay, and gift cards through managed payments.
  • Improved branding through eBay stores and marketing materials

What makes eBay stand out, though, is its auctions. Auctions may not be ideal for every business. However, sellers who specialize in collectible or rare items may find the bidding pushes their final sales price up higher than they could’ve imagined.

Etsy

If your business primarily sells printable products or art and craft items, then Etsy might be for you. Of the many alternatives to Amazon, Etsy has perhaps one of the most affordable and straightforward pricing approaches.

Each listing costs just 20 cents, and the listing is good for four months. Then there’s a five percent transaction fee for goods that sell. Payment processing fees are variable and depend on location. If you want to grow your business further, Etsy Plus is available at $10 a month.

Re-listing is simple, too. Just select the auto-renew option, and there shouldn’t be anything else to do on your part.

Advantages of selling on Etsy are:

  • Greater customization over how your store looks
  • Ideal for beginners
  • Lower fees
  • Sellers can list collectibles and vintage items on Etsy

That’s the advantages, but there are a couple of possible disadvantages worth mentioning. First, Etsy is much smaller than Amazon, which means there’s intense competition, so your products need to stand out.

Second, although fees are cheaper, you may make more sales on Amazon Handmade because of its larger audience share.

Walmart Marketplace

Amazon dominates e-commerce, but Walmart is gaining ground. Recent sales figures show Walmart’s e-commerce sales have soared by 74 percent. This stat means if you’re looking for alternatives to Amazon, Walmart could be promising.

Like Amazon, Walmart now offers a fulfillment service. Although storage and fulfillment fees apply, Walmart’s fee structure is less complicated than Fulfillment by Amazon, and referral fees are competitive.

In addition, with Walmart’s marketplace, there’s no start-up or ongoing monthly fees. However, you’ll want to factor in other costs, like unique product codes (UPCs).

Advantages of selling on the Walmart marketplace include:

  • Lower costs
  • Less competition due to buyer/seller ratio
  • Price control over inventory

What makes the platform different? Unlike Amazon, Walmart’s marketplace is only open to invited brands. You can’t just register and start selling. But you can sign up.

To register your interest in selling, Walmart asks businesses to fill out the interest form.

Newegg

Newegg has gained a reputation as the top global tech marketplace online. But it also sells apparel, home and lifestyle products, sports/health-related items, TVs, and plenty more.

As for fees, non-elite membership is free. Elite membership has two tiers ranging from $29.95-$99.95 a month. Commissions vary, with the highest being 12 percent.

Advantages of selling on Newegg include:

  • Can be cheaper for tech products
  • Attracts tech buyers who are knowledgeable about products
  • The Newegg search engine makes finding electronics and components quicker
  • Customized marketing for businesses
  • Various payment choices for sellers including weekly ACH payments, PayPal, Wire Transfer, PingPong, Payoneer, and World First
  • A wide range of payments for buyers, including PayPal and BitPay

But it’s the multi-channel fulfillment option that may interest sellers the most. If you’re selling from various platforms, Newegg provides a central point to manage all your orders.

Shopify

When you sell on a third-party platform, you have limited control. Many online sellers favor setting up their stores the Shopify platform.

The site offers new sellers a 14-day free trial to get them started. After that, a basic Shopify store will cost you $29 a month. Online credit card rates are 2.9 percent + 30 cents. And you should find it easy enough to start selling.

Once you’ve signed up for the free trial, the next steps are to:

  • Add products
  • Selecting images
  • Set shipping details
  • Customize pages for search engines using keywords
  • Create main pages
  • Customize store

The benefits of Shopify include:

  • Highly-rated customer support and selling features
  • Greater customization
  • Large range of e-commerce tools and apps
  • Access to the e-commerce university
  • You can accept a large range of currencies

Conclusion

There are a variety of reasons you might be looking for alternatives to Amazon. Maybe you want a platform that provides a wider range of payment options, a site that’s more niche, or you just want a more extensive selection of online marketplaces to sell your wares.

As you can see, there are many venues available, and they all have their advantages. Sites like Bonanza have established a loyal audience, and Walmart’s e-commerce presence is growing strong.

Niche sites such as Etsy and Newegg are ideal for specialist items, and eBay offers greater customization and various selling methods, including auctions.

If you want to go it alone, there’s always Shopify, where you can set up and market your own e-commerce business.

Are you an online seller? Tell us about your favorite platform and your experiences below.