Web Analytics & How to Use Them Properly

Web Analytics & How to Use Them Properly

Data plays a huge role in affiliate marketing nowadays, and the trend doesn‘t seem to be going anywhere soon. If you have firmly decided to sell your traffic and grow your business, you need to know how to find and analyze relevant user data and utilize it in your strategy. Hence, we are here to tell you all about web analytics & how to use them.

Web Analytics & How to Use Them: Web analytics and Metrics Explained

Web analytics and metrics are a representation of the way visitors interact with your site. Knowing which parts of your site are more popular and which could use some more work is crucial in running an affiliate campaign. Metrics are expressed through numerical values via different analytic tools. They give you the necessary information about your business. Some of the most important metrics for an affiliate are

  • Clicks and other interactions
  • Conversion rate
  • Earnings per action
  • Return of investment
  • Payouts
  • Most visited pages
  • Average session length

How to Choose the Right Web Analytics Tools for Your Niche?

In a sea of metrics and analytics, it is important to understand which analytics are actually important for your business. There are many so-called vanity metrics, such as page views and numbers of followers on different social media platforms. These may be a great ego boost, but they aren’t valuable when it comes to tracking your business. While these metrics can be useful as a motivator to keep going, you should focus on the analytics with data sources that can give you the most valuable information about your primary business goals. Hence, you will need some more serious analytics tools when you start using cookies and getting information about user interactions.

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Before you decide which analytics product to use, it would be great to learn more about marketing tools in general, to be able to make an informed decision. See which analytics are available, and consider if they justify the price. Make sure the data is presented in a comprehensible way – visualization is a great feature for beginners. Additionally, you want to make sure the tool supports offline updates and allows you to see real-time data.

Web Analytics and Conversion Optimization – What’s the Catch?

Converting visitors into leads depends on analyzing data, conducting tests, and optimizing your campaign in light of the results of said tests. You can’t get a better conversion rate if you don’t take the time to see what works and what doesn’t. If you don’t optimize your campaign the tides of time and competition will leave you stranded and forgotten.

Making sure every element of your campaign is performing to its full capacity is demanding, but still straightforward. The process looks like this: You should decide which elements you will be testing. These are most often the so-called key performance indicators or KPIs. Then, get the data from your analytics tool, and analyze it to see which part of your site is the most lacking. At this stage, you should brainstorm some ideas about things you can change up to see if they bring in more conversions. Conduct some A/B testing and see if the changes make a positive impact on KPIs. If they do, implement them to the entirety of your traffic. If they don’t conduct another A/B test and see what works. This way you’ll increase both your conversions and your key metrics.

Online Video Analytics: 5 Key Metrics to Track Video Performance

Online Video Analytics: 5 Key Metrics to Track Video Performance

Online video analytics help you to determine the success of your video marketing strategies.

How?

Through video analysis, you can track down the performance level of your shared videos.

Video content analysis is fundamentally essential to enable marketers to track down as much information as possible about the users and their interactions.

Once you are done with your video streaming to all the possible channels like Youtube, Facebook Live and other popular social media business platforms, you need to understand how your videos are performing.

Hence, video streaming analytics let you identify if your efforts are paying off and if your created content will resonate with your audience.

To understand this, here are some key metrics. Online video analytics lets you track down a wide variety of statistics on your videos, posts, campaigns and audiences.

What is Online Video Analytics?

Online video analytics is one of the most proven technologies to measure, analyze and report the number of videos viewed online. It’s mainly a behavioral analysis method that enables a company to understand the overall consumption patterns of a video shared. Interestingly, this analysis procedure can also capture and examine every single event that a viewer does while watching the video.

Every industry needs some kind of data analytics to measure its business efforts in the industry and find out where they stand amidst fierce competition. That is the reason why video analytics platform has been receiving greater emphasis.

With video analytics, you would know exactly how your content is performing at all levels. According to the metrics, if the video engagement level is high, it means that you have shared a compelling message and a relatable story with your videos to your viewers. On the other hand, if the engagement rate is low then understandably you need to rectify your video content strategy.

But how do you measure the success of your video?

What’s the procedure?

You need to think about video metrics. Without it, you’ll never know if your video content was successful or not.

online-video-analytics

Online Video Analytics: 5 Key Metrics to Track Video Performance

Needless to say, every digital marketer include video marketing strategies in his/her marketing campaign for three fundamental reasons-

  • Build brand awareness
  • Increase sales
  • Educate and inform existing as well as potential customers.

But the ultimate aim of all marketing strategies is to increase revenue. If your marketing strategies are not aligned with your business, you would never achieve prosperity.

Hence, utilize several different tools and metrics to identify the accomplishment level of your video. Using these useful tools and metrics would enable you to access areas that have amplified your sale and also those areas that need improving.

Marketing experts are of the view that to evaluate your video performance its essential to start with a specific objective in mind.

The first step of video analysis is to identify the appropriate areas that need investigation.

When you have comprehensive initial planning for your video content, the easier reporting on metrics will be.

So, to make the most of your video marketing as a platform to engage your customers, you can gain insights to improve the performance of your videos.

Here are 5 essential video marketing metrics and online video analytics tools that would enable you to track your video performance

1. Play Rate – Measure The Percentage of Your Page Visitors

To measure the success of any video, it’s necessary to evaluate the play rate initially. Play rate corresponds to the percentage of page visitors who actually visit your video and click the play and began watching your video.

It’s an essential metric because through this you can identify the location of your video content, what is its position among competitors and what is its success rate it is at alluring visitors to watch it.

As play rate is one of the essential elements of video analysis – you can even increase it through several impelling ways-

  • Create a more vibrant, engaging and relevant thumbnail.
  • Modify the copy around the video so that it communicates its content appropriately.
  • Sometimes the size of your embedded video can trigger more engagement – hence increase its size.

However, as online video providers, you must otherwise understand that not all videos will have equal play rates. It’s also necessary to know that play rate does not depend only on the quality of attractiveness of the video, but on the quality of its content.

A video that appeals broadly to everyone in your target audience will likely have a higher play rate than a specialized video.

play-rate-measure-the-percentage-of-your-page-visitors

2. View Count – Video View Count Shows Video Reach

It is yet another metric that shows the natural number how many times a video has been watched.

View count informs about the exact reach of your video content. Tracking views are thus essential to understand how far your video is extended.

A marketer must understand that each platform counts views differently –

In Facebook, the video must run on autoplay for at least 3 seconds. Whether the viewer clicks to engage audio or not, it still counts as a view. Additionally, a video view also measures the number of viewers who watched at least 95% of your video.

Whereas YouTube counts views once in 30 seconds of a video, have been watched. According to the YouTube video analytics the video must run for at least 3 seconds.

Interestingly, Twitter counts views only when the video plays for at least 3 seconds and is appropriately visible.

To summarize, if you’ve placed your video on multiple video channels, you need to accumulate the aggregating data.

If you’re looking to increase your video view count, consider these tips:

  • Share your video more and more with your audience through email and social media.
  • It’s advisable to share your video with relevant influencers.

video-view-count-shows-video-reach

3. Engagement – Evaluate Audience Involvement Level

Engagement is another significant and common metrics to measure- how much of your video is watched by a viewer.

Engagement for each viewer watched is expressed as a percentage. Through this metrics, we can understand how many minutes a video is being viewed. This evaluation process also indicates about the video content quality.

Managing online engagement is a little tight because it’s quite elaborate. Hence, to evaluate the engagement level properly, every marketer needs to figure out what makes an audience adhered to your video.

One must understand that engagement is a continuous process, it builds up slowly. Needless to say, involvement is always at the lowest when you are just starting to build your audience and fan following.

Every industry needs to identify its video engagement level. However, it’s necessary to have a clear purpose of the video- what’s your actual goal of creating this video? What do you want to convey to your target audience etc.

Engagement metrics would enable you to understand-

Are viewers watching the video till the end or are they skipping view and reaching to some particular parts only?

Secondly, if you have a Call-to-Action (CTA) at the end of your video and if your audience is reaching to that level?

Thus, the engagement graph is the appropriate way to realize what percentage of your audience are falling off before they reach the end of the video and missing out on the call to action point.

Here are a few recommendations to improve your video engagement level?

It’s advisable to keep video content short and precise. Create such a story that relates to the everyday life of your audience. Let your target customers know how your product or service would help them in their day to day lives.

With this data start gauging the quality and usefulness of your videos.

4. Social Shares – More Sharing of The Video Shows More Acceptance

It’s a known fact that people view and talk about those things more which they like more. The videos which influence the viewers, they tend to share those. This way information gets spread all throughout. Hence, social sharing is an important metrics to analyze, because maximum sharing of the video depicts your video’s acceptability among your target audience. When video sharing on social networks is more, you would understand that your video has created a significant impact on the crowd. The moment your video has triggered a massive impulse on the number of crowds you have always wanted to undeniably you would satisfy your video marketing campaign.

social-shares-more-sharing-of-the-video-shows-more-acceptance

5. Conversions – Analyze The Perfect Number of Leads

Among all other metrics, the conversion rate is the most important metrics of all. According to this, a marketer can analyze the number of leads or clients your video has gained overtime. Conversion process evaluation is detailed and it starts with the following thoughts:

If the visitor had downloaded a file after viewing your video or

If they have performed the actions mentioned in the CTA.

Therefore, understanding conversion metric is essential because it’s directly related to the ROI of your business.

Today, every organization needs effective online video platform because in recent times it has become a valuable tool to make nearly any business a more versatile and useful organization.

Business videos proffer great advantages to your company and will let you discover more about your efforts as you implement it within your organization.

In addition to that, you need right metrics and best video analytics software to have actionable insights on your video performance across your organization. Some of the best online video analytics tools include – Vidooly, Tubular and Social Bakers, etc.

Vidooly is an online video analytics tool and is a popular marketing software to analyze your video metric.

Tubular Labs is a video intelligence tool that enables a company to grow and monetize its business.

Socialbakers is yet another important AI-powered social media tool and that provides marketers digital marketing solution.

Wrapping Up  

As the internet is a store house of extensive information, people can get diverted easily, so present day marketers need excellent ideas and strategies to engage and involve their client. All the above mentioned metrics are entirely necessary to track video performance. It’s inevitable to focus on each particular area to understand how your video is carrying out among the audience.

So when you evaluate your video performance through these metrics, you can identify ways how to make your viewers glued to your video till the end and influence them to take further action based on the CTA.

How and WHY to Create Content Groups in Google Analytics

How and WHY to Create Content Groups in Google Analytics

The weather is starting to improve and spring is definitely in the air around here.

I love that my family and I can go out in the backyard and enjoy playing games or just running around in the sun.

However, with all the good things that come with spring, weeds also come with spring. I hate weeds. Out in front of my house, I noticed weeds that started to form. I usually do a pretty good job of either pulling those out or spraying those. I have to keep up my nice polished appearance for my neighbors and my wife.

However, around the side of my house in one particular area no one ever sees and we don’t really go over there very much. I’m afraid to look there because I know when I do I’ll have a bunch of weeds that I need to pull.

I know you would love to hear me talk about weeds all day but the show must go on here. Actually, the reason I was thinking about weeds and why some areas of my yard perform so well versus other areas, has to do with my websites.

When you monitor and track certain aspects of your website on a regular basis, it tends to get cleared of any mistakes or weeds, as you might call it. It’s important to track and monitor those areas of your site that you want to grow.

However, I’ve sometimes found it difficult to track the progress of new content that I publish. I don’t just mean one or two articles. Pulling up one or two new articles is easy to see how much traffic they’re getting in Google Analytics.

Learn How I Create and Track Content Groups in Google Analytics:

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What if you want to pull up the last 10 articles or even 20 articles that you’ve published on Google Analytics and see how much traffic you are getting to just those 10 articles. It’s because it becomes either extremely difficult or extremely time consuming. Who wants to sit around and view the stats of 20 different articles one at a time in Google Analytics? That’s really not the best use of time.

Why You Should Create Content Groups in Google Analytics

First, let me give you the reason you might want to track a group of say 10, 15, or 20 articles separately from all your other content, then I’ll share the solution for doing it easily in Google Analytics.

There might be a few reasons why you might want to track a group of articles that you’ve published. One reason might be to track specific authors.

Let’s say that you have three or four different authors writing for your website and you want to track how much Bill, or Susan, or Nathan are doing. How well are there specific articles doing and so without jumping through some hoops, it can be really time consuming, right?

You might have to spend five or ten minutes figuring out, okay, here’s how much traffic the articles written by author one are getting.

Here’s how much traffic the articles from author two are getting et cetera, et cetera. One reason might be to track different authors. That’s the reason that I’ve done it, but there could be other reasons that you could do it as well.

You might want to track a new strategy.

For example, I recently created a video on doing question based keywords, and I shared that question based keywords are performing really well on Own The Yard. Maybe I want to track, okay, I’m going to try doing 20 question based articles and see how they perform.

Within Google Analytics, the old way would be you have to pull up those articles one at a time or remember all 20 articles and click on those and say, okay, that’s getting 10 visitors, or 20 visitors, etcetera, and add all those articles up. Well, there’s an easier way.

You might have other strategies that you’re following, different on page optimization, or different types of keywords. You maybe want to track just all your review articles, or you want to track just your group of buying guides, or you want to track just your informational articles. There might be a lot of different strategies that you’re trying, but you want to track those individually.

Another reason you might do this is to track link building strategies. Maybe you’ve got a group of five articles, and you’re doing a specific type of outreach, or other link building and you want to see how the performance is. What traffic are you getting, how well are they doing?

As I mentioned, my initial reason for really wanting to figure out how I can track a group of articles was because I had a new author. I wanted to figure out how much traffic this new author was driving to my website through his content.

I did a ton of research on Google and I figured there’s got to be a way to do this in Google Analytics that makes it really easy. It took me quite a while, asked several people, and they didn’t really know how to do this. After doing a lot of googling and watching videos, I figured out how to do it.

There’s actually something called content groups in Google Analytics.

What these content groups allow you to do is exactly what I just mentioned, you can create a group of up to 20, there is a maximum limit that Google has set, I don’t know why, of 20 articles. You can track up to 20 articles, and then there’s a view in Google Analytics that you can look at and see, okay, these 20 articles have generated 100 visitors today, or 200 visitors, or whatever you want to look at.

how to create content groups

Let me tell you how you can set this up, and then we’ll look at some of the stats, how you can use it a little bit more.

Within Google Analytics, all you do is down at the bottom, there’s the little settings menu, the admin menu at the bottom. You click admin, and then you go under the views, you have the three columns, the account, the property, and the view, and then there is something called content grouping. It’s as easy as that, but from what I’ve heard, not a lot of people knew about this, and so then you can create a new content group, and you can actually call it whatever you want.

I named it after my author, right? I know it’s this author, this is his group of articles. You can do a lot of different things. You actually could create a tracking code, and you could add a tracking code to each individual article, or individual page, and that’s one interesting thing that you could do that could really come in handy is using a tracking code. There might be a lot of different reasons that you could do that.

You can set up an extraction group using extraction, and that could be a category, and so you can set a subfolder. Everything that’s in this sub folder will go to this particular content group. That doesn’t work particularly well for my use case, but what did work well is group using rule definitions. There’s lots of different rules that you can set. I set them as a page that contains, and you can do lots of different matching things. I set up a rule that contains and then I’m able to paste in the exact URL that I want to track.

You can just paste in the URL and you can do up to 20 of those. You click done and save, and then you’ve got a nice content group that you can view in Google Analytics and other areas. Once you’ve got that set up, it will only track the future stats for you. It’s not going to track in a group, the historical. You have to get it set up first, and then every day moving forward, it will show you all the traffic stats just like Google Analytics.

I come in here, you go to behavior, site content, then all pages. Under your standard graph, you’ll have a little content group that you can select, click on, and then it will populate. That group of articles that you have, it’s going to show the graph, it’s going to show you all the stats, the number of pageviews, average time on page, bounce rate, exit percent, page value, all of that. For me this was a huge time saver, a huge benefit to my business. Now, I can quickly go in and see my new author right now. I’m looking at the last 10 articles that this person has generated anywhere between 70 and 100 visitors per day, in the last week. I can just quickly see that. I’m not having to click on any individual articles. I’ve got that content group total.

Enjoy the Stats!

There’s a lot of different things that you can dive into, but that is pretty much it. I just wanted to let you know that the ability to set up a content group is there. It’s quite easy to do and it can really come in handy. It can allow you to see a variety of different things that you might be experimenting on, to give you a better idea of what you’re working on is working.

Are you getting the results?

It gives you the ability to monitor and better check your processes and your procedures. Those little weeds, those little problems that might have crept up if you weren’t able to monitor, those things don’t happen.

There you have it. There is a quick tip from me. I hope that you have enjoyed this episode of the Niche Pursuits Podcast, and if you have, please go ahead and subscribe wherever you like to subscribe to podcasts, and give a rating or a review.

Thank you so much for listening, and I hope that you continue to grow your business.

By Spencer Haws

 

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