How to Analyze Competing Affiliate Programs | The Blueprint

How to Analyze Competing Affiliate Programs | The Blueprint

If you’re launching or already running an affiliate program, one of your priorities should be to perform a competitive analysis, covering also competing affiliate programs and the activity of the merchants behind them. And I don’t mean just having a general idea of their name, products or services, and position on the market. I mean knowing their every step, their every campaign, their every policy, and their every strategy. Yes, it will take some time, effort, and resources to gather all the data and process it but it will be worth it. In what follows, we’re excited to bring you the complete blueprint for affiliate competitive analysis.

Benefits of Analyzing Competing Affiliate Programs

affiliate marketing focusFollowing your competitors’ activity can help you in numerous ways that go far beyond the affiliate program.

As you engage in gathering competitive data, always remember that the real purpose of this exercise is not to just gather the required data, but to learn (from it) and act (upon your learnings).

Since our focus is on affiliate marketing, you can count on the following benefits:

  • Confirmation that affiliate marketing works for your business model. We know that, done right, affiliate marketing works for almost any business model. This is especially true for these 15 niches. Merchants can benefit from it in at least these 10 ways. You can confirm that by simply searching online for phrases like: [competitor brand] + affiliate program, [competitor brand] + partnerships, etc. In times when more than 81% of merchants and 84% of publishers leverage the power of affiliate marketing, you really shouldn’t have doubts.
  • Informed choice of the affiliate program tracking solution. The decision of whether to run your affiliate program in-house or on an affiliate network should take into account your competitors. If most of them, especially the most successful ones, run their programs on the same affiliate network, it means that the publishers they work with are there too. It doesn’t make sense to start your affiliate program in-house or on another network and require publishers to take additional registration efforts. By joining that network yourself, you’ll have more opportunities to reach out to them and higher chances to convince them to accept.
  • Inspiration for your affiliate program terms and presentation. Just as you compete with other brands for buyers, you compete with other merchants for affiliates. It is important to come up with a unique, attractive offer. You also need to clearly regulate affiliates’ use and promotion of your brand. You can learn a lot about that from your competitors.
  • Inspiration for your future strategies and new opportunities. Some of your competitors do better than others. By monitoring and comparing competing affiliate programs (affiliate commission rates, creatives, deals, and promos, etc.) and their evolution (e.g. network ranking evolution, brand reputation, conversion, EPC, etc.), you can figure out what works and what doesn’t. You can apply or at least test the most promising solutions in your own program.
  • Identify and recruit competitors’ affiliates and other similar publishers. Just as you target the same buyers, you can also target the same affiliates. You just have to find out who those are and reach out to them with a similar or better offer. There are numerous ways to do that, some easier than others. We’ll review the most effective of them in the following lines.

How to Gather the Competitive Intelligence

Gathering competitive dataWe’ve already established how studying competing affiliate programs can benefit you. Now let’s look at ways to do it. You surely have a lot going on and would like to gather as much data as possible with as little effort as possible.

Our very own Geno Prussakov anticipated this need almost a decade ago when he provided solutions in his article for SearchEnginePeople:

  • Joining competitors’ affiliate programs – You will need an affiliate account for that, but the effort of creating it will be worth it. Besides being able to join and analyze various affiliate programs, receive their newsletters, and have access to their statistics and deals, you will also get to see your program through affiliates’ eyes.
  • Befriending and following competitors on social media – It goes without saying that you should use a private, individual account and not your corporate one. Follow their activity to see how they promote themselves and what strategies they use to grow their brand and their affiliate program. Subscribe to their newsletters, RSS feeds, and follow their forums activity.
  • Playing the customer – You want to sell more, and knowing how your competitors’ do it can help. Pretend to be a potential buyer and see what they do to convince you. It could be anything from last-minute deals and discounts to remarketing, abandoned cart recovery campaigns, and more, sometimes through in-house efforts, other times through affiliates.
  • Setting up automatic monitoring – Tools like Google Alerts can help you find out what is being published and by whom about both you and your competitors’ brands and affiliate programs. With SEMRush, you can track everything from keywords usage to competing websites and backlinks.
  • Employing traffic measuring tools – Similar Web’s browser extension is a free and easy to use solution to measure traffic, visitor dynamics, and social media engagement with a single click. For more in-depth analyses, the Alexa tools stack is impressive.

These five solutions alone can provide you with an incredible amount of information. What should you be looking at and how should you use it? We’ll cover that in the following lines.

Data to Monitor in Competing Affiliate Programs

1. Tracking Solution

On which network do most of your competitors run their programs? Do they use in-house tracking software, and, if they do, which provider did they choose? It may be a good idea to follow their lead or at least consider the options they chose when making your decision.

2. Program Name

Obviously, your affiliate program’s name should be based on your brand name but that may not be representative enough for your line of business. You need a name that will tell publishers what you sell and what they’d be promoting. Looking at how your competitors do it can help you come up with it.

3. Program Description

We’ve covered the basics of writing a good affiliate program description here, but turning theory into practice is not always easy. Reading your competitors’ descriptions can help you come up with one even better than theirs.

4. Commission Structure

As explained in our previous post on how to calculate affiliate commission rates, it is very important that you look at the commission structure of competitor affiliate programs. You need to stay competitive without breaking the bank. To do that, take into account performance bonuses and tiered commission increases as well, not just the standards.

5. Average Commission

Sometimes, the commission percentages that your competitors list on their affiliate program page are not accurate. They could be their minimum rate or their maximum one. What you want to know is how much they are actually paying, and looking at their average commission rate will help.

6. Program Rules and Policies

We’ve already covered the importance of having a sound affiliate program agreement in place, what rules and policies the agreement should include, and that merchants need to police affiliates to avoid parasitism and other activities that do not add value.

You can learn a lot about these by looking at what your competitors are doing. What does their PPC policy say about direct linking and bidding on TM and TM+? Do they work with coupon affiliates, prohibit deceitful advertising or promoting codes unavailable through the affiliate program? Maybe you should too. Whatever you decide, make sure to have clear rules in place and enforce them.

7. Competing Affiliate Program Creatives

Your affiliates will need creatives like text links, banners, coupons, discount codes, maybe even videos, apps, and widgets to promote you. Personalized creatives and co-branded landing pages can be very important for affiliates as well. You can learn a lot about what works and what doesn’t from analyzing your competitors’ creative arsenal. It can also serve you as a source of inspiration. Your designer may have an easier time delivering what you need and improving banner conversion if you provide some examples.

8. Affiliate Offerings

Depending on your line of business, you may want to offer your affiliates free samples to review in photos or videos, in-depth presentations of your products or services, lists of keywords to use or avoid, audience details, and more. Looking at what competitor affiliate programs are offering can represent a great starting point for structuring your own offer. Geno’s recommendations on equipping affiliates may come in handy as well.

9. Product Prices

Yes, this information does not necessarily pertain to competing affiliate programs but it could be useful. If your competitors’ products are higher priced than yours, you could leverage the price difference to your advantage. If yours are higher-priced, perhaps you should be looking at offering buyers 0 APR payment options, or find additional ways to justify the price difference.

10. Average Order Value

Besides product prices, another detail you want to be looking at is the average order value. When you notice average order values higher than the average product price, study that competitors’ activity carefully. It means that they or their affiliates are doing a great job at convincing buyers to buy several products at the same time. That’s something you want to learn and apply as well.

11. Conversion Rate

How successful are you at converting website visitors into buyers? Consider looking at your more successful competitors and learning from them. When having to choose which merchants to promote, affiliates will settle for the ones with the highest conversion rates, as they know that, with those, the traffic they can send has better chances of turning into sales.

When you notice high conversion rates, don’t hesitate to dig deeper. Go to your competitor’s website, add products to your shopping cart to receive their abandoned cart email, and see what they do to bring customers back. Look at their popups and overlays, at how they advertise any ongoing promotions. If you don’t have such solutions implemented on your website, you should test them. If you don’t have the resources to do it yourself, you can find a conversion optimization affiliate to do it for you!

12. EPC

Tightly connected to commissions and conversion rate, EPC (earnings per click – measured usually per 100 clicks) is the metric most publishers look at when choosing which affiliate programs to promote. The higher your EPC rate is, the more attractive your program will be to affiliates. Checking the EPC rates of competing affiliate programs will help you identify the ones that perform best and learn from them.

13. Cookie Life

As you already know, cookie life, also known as tracking period, measures the time period you give affiliates to convert clicks into purchases. Statistics show that most purchases occur immediately after the first clicks. The journey from click to purchase can be longer for higher-priced products but that’s not the point of our discussion.

Generally, you want to set a tracking period similar to or longer than your competitors. You won’t be able to do that if you don’t know what they’re offering. Also, most of the time, a cookie life extension will make your affiliate program more attractive to affiliates without actually costing you anything.

14. Offers to Buyers

What products or services do your competitors offer that you don’t? Perhaps you could expand your own inventory and, thus, reach out to a wider audience or increase each customer’s lifetime value. Moreover, knowing that 60% of shoppers look for coupons and discounts online before making a purchase, most merchants started offering them.

If you want to stay competitive, you should at least keep up, and knowing what your competitors are offering is a great way to do that. Besides checking the deals and promos in competing affiliate programs, also check competitor websites and read their newsletters. Look at the discount amount vs. price, promo duration, ways to benefit from the promo (coupon code, automatically at checkout, code by email, etc.), dedicated creatives, etc.

15. Affiliates

Believe it or not, nowadays technology allows you to identify affiliates in competing programs. For example, SEMRush helps you identify the websites linking to your competitors’. Sure, not all of them will be affiliate websites but you can export the list, identify the ones that are, and reach out to them and invite them to promote you as well. Other tools, like Publisher Discovery, help you identify affiliates in competing affiliate programs. The information will not always be accurate or complete but it could be worth gold in the right hands.

Tips on Using Competitive Intelligence Data

Now you know what to look at in competing affiliate programs. Here are a few more tips to help you use that information to your advantage:

  • Track several competitors, the more the merrier. Even if only one seems to represent a threat to your business, others surely target the same audience. Monitoring their affiliate programs as well will provide you a wider perspective and help you steer your own program in the right direction. 
  • Monitor your competitors’ activity at all times, not just when launching your affiliate program. They will adjust their strategies regularly, and it is important that you adjust yours as well. Review changes at least once a month if you cannot do it weekly. 
  • Learn from your competitors’ mistakes. Not everything they do is right, and exploiting their mistakes could be a great way to take the lead. For example, some may announce promotions too late or only send newsletters every couple of months. You can and should do better than that.
  • Don’t take everything you see or read for granted. Some facts or numbers reflect a partial reality that you want to put in a bigger context. Geno did a great job explaining how affiliate program statistics could be misleading you here.
  • Don’t sleep on your success! Just because you’ve managed to learn from your competitors on a couple of occasions and turn things in your favor it doesn’t mean they’ll give up and wait to see all their customers turn to you. You should constantly look for ways to improve your offer to both buyers and affiliates, to gather even more information, and use it more efficiently.

Finally, and more importantly, don’t hesitate to ask for help! Monitoring competing affiliate programs, processing the information, and using it could take a lot of time and resources, especially if you have limited or no experience in affiliate program management and a business to manage. You don’t have to do it alone. At AM Navigator, we’ve helped hundreds of merchants overcome their competitors. Let us help you too by getting in touch and scheduling a free exploratory call!

 

 

How To Analyze & Increase Your Sales Funnel Conversion Rates

How To Analyze & Increase Your Sales Funnel Conversion Rates

Want to improve your conversion rate? In this guide, we’ll show you how to do a deep-dive analysis and improve the funnels that fuel your business.

What good is a sales funnel without a hefty conversion rate? 

The reason that you created your sales funnel is so that you could generate leads and make sales on autopilot. 

You’ve probably done lots of research into conversion optimization. Maybe you’ve even talked with other successful funnel hackers. 

And while you’ve learned a lot…

Something still isn’t working. 

The good news is, you’re not alone. Creating high-converting sales funnels is a process that takes practice. And a low conversion rate isn’t a sign that you’ll never succeed… it’s just a sign that something needs to be fixed. 

In this guide, we’re going to show you how to analyze your sales funnels and improve their conversion rates. 

Understanding The Sales Funnel (and Why Your Business Needs One)

Before we explain how you can analyze your sales funnel and improve it, let’s talk about why your business needs one in the first place. 

First, let’s clear the air about what a sales funnel actually is

A sales funnel is a series of pages that guide people, step by step, toward taking a valuable action for your business — registering for an event, opting into your email list, or buying a product. 

A very basic sales funnel might look something like this…

The term “sales funnel”, though, is often confused with a marketing funnel, which is the entire path a person takes in your business, from awareness to return customer.

But a sales funnel is only a part of the entire marketing funnel — a very important part. 

Well-built sales funnels can convert cold traffic into paying customers in one fell swoop (we do this all the time at ClickFunnels!). They can also take a less direct path, focusing only on lead-gen or customer follow-up. 

And naturally, there are different types of sales funnels for different types of conversion goals. 

There are the Squeeze Page Funnel and the Application Funnel for generating leads. 

The Tripwire Funnel, VSL Funnel, and Product Launch Funnel for selling products. 

And the Webinar Funnel and Autowebinar Funnel for running online events. 

But you might be wondering, how are these sales funnels different than websites?

Think of it this way. 

A website is like a digital brochure. You hand it to someone and they can learn everything about your business that there is to know. They can browse around in whatever order they like, flip back and forth between pages, and see multiple product offers. 

That’s fine for branding purposes. 

It’s a well-documented psychological fact — called “analysis paralysis” —  that having more options makes decision-making difficult. 

And if there’s one thing that a typical website provides, it’s lots of options

A sales funnel does the opposite.

It gives people only one path to follow, one product or set of products to purchase, and one decision to make. 

Then, all of the sales copy and design guides the visitor toward taking that one specific action. For obvious reasons, this is far more effective than the typical website. 

That’s why your business needs a sales funnel. 

It’s the new, proven way to find success when building an online business. 

(That’s why we have hundreds of people in our Two Comma Club — a group of homemade, online entrepreneurs who’ve generated more than $1 million with their sales funnels!)

Just look at what happened to Jaime’s at-home ecommerce businesses when she switched to ClickFunnels. 

Sadly, 68% of businesses have not identified or attempted to measure a sales funnel. 

But that just means you will have a competitive edge 😉

Try ClickFunnels FREE For 14 Days!

Building a Sales Funnel That’s Easy to Analyze

One of the most common mistakes in the online business world is building pages, funnels, and marketing processes that are mind-blowingly difficult to understand. 

According to research by HubSpot, 43% of companies said that “proving the ROI of marketing activities” is one of their biggest marketing challenges. 

So how do you build a sales funnel that is easy to understand, analyze, and optimize?

Here are some ideas. 

UTMs: Traffic to Top-of-Funnel

UTMs are unique links that allow you to track where traffic is coming from. 

This is really important. 

If you don’t know where traffic is coming from, and if you’re not measuring the individual conversion rate of each traffic source, then you won’t know if you have a sales funnel problem… or a traffic source problem. 

What do I mean? 

I mean that where people come from when they enter your sales funnel really matters. 

Maybe, for instance, it’s not your sales funnel that’s doing a poor job, but a specific Facebook ad. Perhaps the Facebook ad is motivating the wrong people to click, or maybe it’s not putting people in the right frame of mind before they visit your sales funnel. 

That’s why it’s important to know where traffic is coming from and to attribute an individual conversion rate to each traffic source. 

You can use Google’s UTM generator to create unique tracking links. 

And here’s a helpful guide to creating and tracking UTM links in Google Analytics

Removing Other Links

Like we already discussed, a sales funnel is a series of pages that guide visitors, step by step, toward conversion. 

And to be effective, sales funnels need to focus on only that conversion goal. 

So we recommend excluding a navigation bar or any other type of website-browsing element on your sales funnel pages. 

These don’t just distract from the one thing that your sales funnel is trying to accomplish, they also make data tracking and organization much more difficult. 

Think about it: if you have links on your sales funnel that take people somewhere other than to the next page of your sales funnel, how will you make sense of the paths people are following? 

The more links you add, the more confusing this gets. 

So keep it simple, ditch your instincts, and get rid of those website navigation links. 

Connecting Google Analytics

To create an analyze-able sales funnel, you’ll need easy access to important data.

Google Analytics is probably the best (and cheapest) way to set that up. 

As a ClickFunnels member, you’ll be able to access lots of mission-critical metrics, like individual conversion rates, and average value per order, but Google Analytics will help you get more detailed data. 

Here’s a video that walks through how to connect ClickFunnels and Google Analytics. 

Try ClickFunnels FREE For 14 Days!

How To Do a Deep-Dive Analysis of Your Sales Funnel

Alright!

Now that you know why sales funnels are so important for online businesses and you’ve built yourself one that’s easy to analyze, let’s talk about how to do a deep-dive analysis on it. 

1. Find Drop-Off Points

Like a car engine, a sales funnel is made up of parts. 

And if just one of those parts isn’t working correctly, the entire engine is going to seize up. 

Fortunately, because sales funnels are well-organized into specific steps and pages, they are much easier to analyze than a website. 

The first thing to do, then, is to figure out at which step(s) people are leaving the sales funnel. 

You can do this really easily as a ClickFunnels member. 

Just go to your funnel overview and on the left side, you can see the percentage of traffic that went through to each step. 

In the example below, 100% of people visited the sales page, 21% visited the order page, 0% visited the OTO 2 page (which is an optional part of the funnel), 3% visited order confirmation (which means they purchased), 2% visited membership access, and 4% went to the membership area. 

See how easy it is to see which pages are working and which ones are struggling? 

In this case, we might consider better optimizing the sales page and order page in order to drive more people to Order Confirmation. 

Which brings up an important point. 

If there are multiple parts of your sales funnel that seem to be struggling, start at the top and work your way down. 

You might find that fixing just the sales page or order page, for instance, gets the entire funnel running more smoothly. 

Or you might find that another page still needs to be fixed, in which case you should continue on down the funnel, optimizing each page to drive people to the next step. 

We’ll talk about how to do this in detail here shortly. 

For now, just identify the first page of your sales funnel that needs a little love. 

2. Consider Conversion Rate By Traffic Source

Before you fix your sales funnel, it’s extremely important to make sure that you don’t have a traffic problem or an advertisement problem. 

If you’re driving the wrong people to your sales funnel or if your advertisements aren’t pre-framing their mindset correctly, then even a great sales funnel will struggle to convert visitors. 

So make sure you know the individual conversion rate for each traffic source. 

This means creating UTMs to track advertising campaigns and connecting with Google Analytics. If you find a problem with one of your traffic sources, either turn it off or try to fix it. 

And if you find that one traffic source has a great conversion rate, then consider dumping more budget into what’s already working. 

You can get our bestselling Traffic Secrets book for free; it will show you how to drive high-quality traffic to your sales funnels, no matter your budget or industry!

3. Use Heatmaps/Scrollmaps

Imagine that you find a problematic drop-off point in your sales funnel. 

So… what’s next? 

It can be difficult to just look at a sales page and try to figure out what’s wrong with it. 

Beyond asking other experts for their opinion in our Funnel Hacker Forum (member-access only), you might also consider setting up a heatmap, click-map, or scroll-map on the page where traffic is dropping off — consider Hotjar, which easily integrates with ClickFunnels. 

These aren’t perfect, but they can certainly provide you with valuable information about where visitors are looking, clicking, and scrolling. 

That information can help you make important decisions about exactly how to optimize your sales funnels pages. 

Which is exactly what we’re talking about next!

Try ClickFunnels FREE For 14 Days!

How To Increase Your Sales Funnels Conversion Rate

Now let’s talk about how you can improve the conversion rate of your sales funnels!

1. Optimize Drop-Off Pages

Assuming that there’s a problem with your sales funnel (as opposed to your traffic-driving strategies), your first priority is to fix the top-most page where people are bouncing.

If your sales page has a low conversion rate and isn’t driving people forward, then there are three fundamental things we need to look at:

  1. The Hook
  2. The Story
  3. The Offer

In his bestselling book Traffic Secrets, Russell Brunson — our founder and CEO — talks about the simple hook-story-offer structure for creating high-converting sales pages. 

So let’s talk about how to optimize each of those pieces (or you can just watch the video below). 

Pro-Tip: If you’re already using the hook-story-offer format for your sales page, you might consider using a heatmap tool like Hotjar (which integrates with ClickFunnels!) to figure out where you’re losing people’s attention.

Hook

Let’s assume that you’ve already caught someone’s attention with one of your advertisements and they’ve clicked through to your sales page. 

What they see next is absolutely critical. 

Your ad may have caught their attention, but if your sales page doesn’t keep their attention, then your conversion rate is going to suffer. 

How do you do that? 

Well, you’ve got to understand your target market and their fears and desires. The better that you understand your dream customers, the easier it’ll be to craft a compelling hook. 

Visually speaking, the “hook” is the first thing that people see and read once they land on your sales page — it needs to pull them in and inspire them to keep reading. 

Consider, for instance, our Expert Secrets landing page…

At ClickFunnels, our target market consists of entrepreneurs who want to forge their own path in life… they want to build online businesses that make them tons of money and give them tons of freedom. 

And that’s why this heading is so inspiring to our audience. 

(Of course, they want to tell their story, build a tribe, and change the world!)

Here’s another example from SmartBlogger, the go-to place for writers to learn about making money online…

Notice how this page’s hook empathizes with SmartBlogger’s target market? 

“Writers don’t have to be poor,” it promises. And then it says, “The new way to make six figures as a freelance writer, working from home whenever it suits your schedule.”

That’s exactly the sort of hook that Jon Morrow’s audience won’t be able to resist. 

Think of your own target market. 

What is a hook that would be absolutely irresistible to them?

Here are three criteria to consider when crafting your hook…

  • Is it relevant to YOUR target market? 
  • Does it create hope for the person’s future? 
  • Does it promise to help the person avoid future suffering?

Pain and pleasure are the two strongest motivators for humans. 

If you want people to take action, then create hope for their future and/or promise to help them avoid pain along the way. 

Here’s one more example of this…

Your only job at this point is to hook the person into the rest of your sales page. 

Once you have their attention, it’s time to tell a story. 

Story

Human beings are storytellers. 

We listen to other people’s stories, we share our own stories, we even take action because of the lessons hidden within a story. 

After all, that’s really what a story is. 

It’s a way of communicating an important lesson indirectly so that it’s more persuasive and life-changing for the listener. 

That’s why it’s so much easier to accept the lesson behind a well-told story than it is to agree with an aggressive salesperson. 

Both claims might be valid… but the story is always more convincing than the assertion.

Notice, for example, how our Traffic Secrets page transitions from hook to story…

We even show screenshots of people’s dashboards to story-show how the concepts inside of Traffic Secrets have had a real impact on people’s businesses.

So how do you tell a compelling story that seamlessly drives people toward your offer? 

The key is to use what we call an Ephiphany Bridge Script…

Check out the below video to learn how this works…

And remember: the entire purpose of telling this story is to convince the visitor to take the next step in your sales funnel… registering for your event, purchasing a product, or opting into your email list. 

This means that the lesson of your story needs to have a direct connection to your offer

That is, the story you tell should indirectly teach visitors that they need your product or service if they’re going to be successful. 

Here’s a high condensed example to show you what I mean…

Hook – Want to lose a ton of weight really fast?

Story – Believe it or not, I was really overweight two years ago. I kept having to buy new clothes because I kept gaining weight. But then I discovered this crazy process that allowed me to lose weight with just a few key changes to my diet!

Offer – This process was so powerful for me that I documented it, packaged it into an easy-to-follow 30-day program, and now I want to give it to you!

Notice how the story naturally flows into the offer? 

That’s exactly how your epiphany bridge story should flow as well. 

Offer

Maybe you have a great hook and a great story. 

But here’s the kicker: if you don’t have a great offer — and I’m talking about an absolutely irresistible offer for your target market — then your conversion rate is going to suffer. 

Okay, okay. 

But how do you create a mind-blowing offer for your dream customers? 

Well, we could explain it to you. 

Or we could show you — check out the 9-minute video below to learn how Russell Brunson is systematically creating mind-blowing offers for his own businesses!

The best part is, his process is repeatable and easy to follow. 

2. Consider Average Order Value

Conversion rate isn’t the only metric that matters when it comes to optimizing a sales funnel to pull max profits. 

Average order value is also important — this is the average amount of money that a new customer spends after they’ve completed your funnel. 

And we have a few tricks up our sleeves for improving the average order value of your sales funnels. 

First is upsells. An upsell is when you offer an additional product to the visitor after they’ve already input their payment and shipping information, but before the visit the order confirmation page. 

Here’s an example of what this looks like (these are a fundamental part of our Tripwire Sales Funnels)…

Upsells (also known as “one-time offers”) are extremely effective for increasing the average order value of a sales funnel.

Second is downsells. Imagine that someone rejects your upsell offer. A downsell is when you then take the person to a second page that offers them a slightly less ambitious offer.

Here’s what that looks like…

This downsell pop ups only when the initial upsell is rejected.

And the third trick is order bumps. When people buy, they often go on buying sprees, where they aren’t just in a mood to purchase one product… but to go all out and get everything they need to be successful with their new pursuit. 

The best way to leverage that fact is by adding order bumps to your checkout process. These are products that customers can add to their order with just a single click. 

All three of these tactics work wonders for increasing the average order value of your sales funnels. 

And you can easily create all three of these pages and forms with ClickFunnels!

3. Create a Follow-Up Funnel

What do you do if someone leaves your sales funnel without purchasing? 

After all, no matter how well you optimize your sales funnel… some people are still going to leave. 

What’s the proper response? 

You guessed it — following up. 

In fact, we call these follow-up funnels and they’re a critical part of any sales funnel. A follow-up funnel is quite simply an email-based sales funnel with the goal of converting people who abandoned the original sales funnel. 

These are critical for recapturing lost sales from people who need a little bit longer to consider your offer. 

Here’s Russell’s full video presentation of what a follow-up funnel is and how it works…

Watch the video below to learn how to create follow-up funnels inside of ClickFunnels…

Ready To Improve Your Sales Funnel’s Conversion Rate?

You now have all the knowledge you need to build analyze and improve your sales funnels conversion rates. 

Find the drop-off points, consider traffic sources, use heatmaps, and identify the real source of the problem. 

Then optimize your sales pages, improve average order value, create a follow-up funnel, and segment your email list.

With that, you’ll be well on your way to building a high-converting funnel!

Try ClickFunnels FREE For 14 Days!

20 Website Traffic Checker Tools to Analyze Any Website

20 Website Traffic Checker Tools to Analyze Any Website

Maintaining a website’s performance is never easy. There’s Google’s ever-changing search algorithm. Then there are other sites driving potential traffic away from your platform. How can you effectively improve your site’s performance? The answer is simple. You need to make decisions based on relevant and precise data. And that means gathering info about your competitors. If you want to dissect your competitor’s site performance – you need to use reliable website traffic checker tools.

Monitoring your site and comparing stats of similar portals poses numerous benefits. There are some fantastic tools for measuring your site’s statistics. For example, you can check website traffic with Google Analytics. Gathering data about your competitors, however, is a little trickier.

Do you want to learn how to gauge the performance of any site? Then you’ve come to the right place!

Below, and you’ll learn how to get the most accurate stats about your competitor’s websites or YouTube channels. Also, we are going to tell you about the most useful  website traffic checker tools available right now!

How to Check Stats with Website Traffic Estimators – Tips and Tricks

As you’ll soon find out, there are myriads of ways to check website traffic. But how can you be sure that the results you’re seeing are precise?

You should know that it’s easy to get incorrect data about the site’s actual performance. According to statistics, a lot of website checkers significantly exaggerate traffic for over 90% of sites.

However, we have good news for you! We understand how to pinpoint much traffic does any website get. Want to know how to measure your portal’s performance the right way? Then follow these simple yet efficient tricks.

  • Don’t forget who visits your site more than anyone else. We are talking about you. Yes, you are probably your portal’s biggest fan. That’s why you shouldn’t forget to filter out your own visits from the traffic stats.
  • Identify your competition. Before you begin comparing statistics, you should pick around five of your main competitors. If you’re struggling, tools like Serpstat can tell you about websites that share similar keywords and audience with your portal.
  • Check the “Advertising” page. Ever thought about checking the Advertising page? You should! It’s a great way to check website traffic and conversion rates.
  • Analyzing competitor’s videos on YouTube? No problem! Though you could only analyze your own vids with YouTube’s built-in analytics tool? News flash: you can spy on vloggers with third-party services. Want to know more about them? Then stick with us.
  • SEO and PPC checkers. It’s essential to know what keywords bring the most people to yours and your competitor’s sites. Therefore, you should use website analyzers that provide insight into search engine optimization.
  • No single method is absolutely correct. Do you already have a favorite tool for stats analysis? You still shouldn’t limit yourself to using one service to check website traffic (Google Analytics seems to be the favorite for testing your own sites). It’s essential to compare and double-check reports using as many tools as you can. The difference in results might surprise you.

Website traffic estimators can show you tons of valuable information. Make use of all this data to find out how people find their way on your site and what makes them stay. Compare this with your competitor’s website stats to get a better understanding of what to improve on your portal.

20 Website Traffic Checker Tools to Spy on Competitors

Ask yourself: how can you fix something when you don’t know what’s broken? You need to have the full picture if you want to optimize your portal and achieve better performance. And to do that you should examine your competitors to learn what helps them attract new visitors. Otherwise, you won’t do anything with decreasing traffic on your portal.

You’re probably reading this article to learn how to gauge performance and SEO on other sites anyway. That’s why we are going to skip popular website checkers that are limited to analyzing your own portals.

Let’s instead focus on the most accurate website traffic checker tools for analyzing the rival sites and comparing your statistics. Without further ado, let’s jump in!

1. Ahrefs

Ahrefs is easily one of the top website traffic checkers available right now. Also, it’s a great tool to open this list. What separates it from other analyzers? For starters, it’s incredibly accurate and offers frequently updated statistics. It also has over 45 million keywords in its databases, making it a perfect solution for boosting SEO rankings.

Website Traffic Checker Tools

For a small price, you’ll get tons of valuable data out of Ahrefs. It includes commonly targeted pages, search engine rankings, most popular keywords, and many other metrics. Additionally, it’s designed to gather information about your competitors effortlessly. Do you want to learn what makes other websites successful, and what do you need to improve yours? Try its 7-day trial to see how useful it is for yourself.

2. Quantcast

Quantcast is an extremely precise website traffic checker. There is just one little letdown. You must join its system before it can show you any statistics. Therefore, if you want to spy on your competitors, you should know that there’s a good chance they aren’t in the Quantcasts’ ecosystem.

20 Website Traffic Checker Tools to Analyze Any Website 1

This service stands out from other tools due to its excellent demographics analysis. As you can see in the picture above, you’ll get to know a whole lot about your visitors. The report includes information about the reader’s shopping interests, education level, and income.

3. SimilarWeb

According to various tests, SimilarWeb ranks among the most accurate web analyzers. It is a fantastic free tool that also has a paid version. SimilarWeb gathers information about the number of your visitors and rank countries from which they are browsing your site.

20 Website Traffic Checker Tools to Analyze Any Website 2

The other useful tool you can make use of is the traffic sources. It allows you to see how users stumble upon your site, be it through mail marketing, social network, or search engines. This can help you improve your SEO or online advertising to bring more traffic.

For its premium version, SimilarWeb offers various tools for benchmarking your portal against rivaling sites.

4. SEMrush

A great website traffic estimator for larger portals. SEMrush is quite similar to SimilarWeb (pardon the pun). The free version allows you to see the number of readers, the Bounce rate, an average user’s visit duration, as well as the number of pages user visits on your site.

20 Website Traffic Checker Tools to Analyze Any Website 3

What’s more interesting is the SEMrush pricey but useful Full Report tool. It provides in-depth analysis with tons of metrics, including keywords that attract the most clicks to your website.

5. SiteWorthTraffic

SiteWorthTraffic is a fantastic tool if you want to understand how much income any website generates from advertisements. It also fetches some useful data about traffic.

20 Website Traffic Checker Tools to Analyze Any Website 4

Did we mention that it’s completely free? Besides, SiteWorthTraffic doesn’t even ask you to register. If you’re like us, you’re also getting tired of website traffic checker tools that beg you to sign up. Which is why this provider can be a breath of fresh air.

6. Alexa

Alexa provides valuable data about any site’s traffic. Sadly, the juiciest stuff is locked behind a paywall. But you don’t have to discard this website analyzer just yet. Even the free functionality is enough to help you optimize your portal.

20 Website Traffic Checker Tools to Analyze Any Website 5

Alexa’s detailed report includes info about the referrals and traffic sources, audience geography, as well as keywords that bring in new users. The Audience Overlap will delight you if you want to gather data on your competitors. This feature shows sites that share keywords and visitors with your platform. Maybe it’ll open your eyes to who your competitors truly are.

7. SE Ranking

SE Rankings won’t surprise you much If you’re familiar with tools like Ahrefs and SemRush. It analyzes organic traffic, on-page keyword optimization for leading search engines, as well as tracks website rankings based on country, region, and even city.

20 Website Traffic Checker Tools to Analyze Any Website 6

This service also allows you to gather the abovementioned data about your competitors as well. You can try SE Rankings functionality for absolutely free with a 14-day trial.

8. Website IQ

WebSite IQ it’s an incredibly popular service that analyzes online portals since 2011. It’s an insightful tool for if you want to understand how much traffic does a website get. The benefits of this tool include a clear and user-intuitive interface, as well as exhaustive data for larger sites.

20 Website Traffic Checker Tools to Analyze Any Website 7

Website IQ has an incredibly useful comparison and tracking tools that allow you to compare different websites. Its free tool offers daily, weekly, and monthly charts for up to a year. Not enough? Then you can pay for either Business or Pro subscription plan and get access to the fuller picture, as well as more sophisticated features.

9. VisitorsDetective

As you can judge from its name, VisitorsDetective can help you gain insight about any website. Interested to see how much visitors your rivals get? Just put the name of the site, and you’ll get info about the incoming traffic based on the country.

20 Website Traffic Checker Tools to Analyze Any Website 8

VisitorsDetective is a very simple yet surprisingly accurate website traffic checker. And the best part? It’s completely free.

10. Serpstat

Yet another free service for in-depth website analysis. Serpstat provides an in-depth breakdown of any site using Google’s and Yandex search engines. The latter makes this tool popular among Russian portals.

20 Website Traffic Checker Tools to Analyze Any Website 9

Among other things, Serpstat allows you to see your main competitors based on organic search. Want to know how you fair against their websites? You can check domain traffic, analyze and compare the most popular organic keywords, cost per click, volume, and see the most visited pages on every site.

Still, you’ll have to pay to get access to more advanced features like backlink analysis and full website audit.

11. Traffic Estimate

Traffic Estimate is a simple website traffic estimator that gather basic statistics about any website. There’s nothing extraordinary about it, except for the fact that it’s absolutely free and takes a few seconds to complete an analysis.

20 Website Traffic Checker Tools to Analyze Any Website 10

Traffic Estimate’s report includes statistics about unique visitors, hosting, SEO, and targeted keywords. Aside from that, you’ll get an insight into other sites competing for similar keywords.

The results we got from Traffic Estimate can vary significantly from other popular website analyzers. It begs the question of how accurate it truly is. Still, it’s a helpful resource if you want to cross-reference statistics you got from another site checking tool.

12. StatShow

StatShow is a free tool for checking estimate website traffic. It can acquire data about any competitor’s portals, thus helping you improve your own business.

20 Website Traffic Checker Tools to Analyze Any Website 11

Enter the name of a site, and StatShow will compose a detailed report. It includes rankings (using Alexa tool), backlinks search engine indexing, as well as various info about site owners. Additionally, you’ll get an Internet reputation rating based on the platform’s trustworthiness, reliability, and privacy.

13. QuickSprout

QuickSprout is an amazing SEO tool for bloggers and businessmen. This service provides an easily dissectable analysis table. It features your competitor’s traffic data and SEO rank, as well as a list of the most popular keyword phrases.

20 Website Traffic Checker Tools to Analyze Any Website 12

It’s not just dry statistics. QuickSprout also gives you suggestions on how to improve your website. If you want to attract a wider audience, this tool will give you clear and easy-to-follow recommendations. To top it all off – all these features are free!

14. Keyword Competitor

Want to get an upper hand against the competition? Keyword Competitor is an advanced website analyzer that shows how you can take an advantage in SEO over your rivals.

20 Website Traffic Checker Tools to Analyze Any Website 13

Keyword Competitor helps you learn the most popular paid and organic keywords, as well as check their ads stats.

15. KWFinder

KWFinder is a fantastic website traffic checker for amateurs bloggers. It has one of the best user-intuitive interfaces on the market and various keyword research features.

20 Website Traffic Checker Tools to Analyze Any Website 14

With KWFinder, you’ll get a good picture of your competitor’s best SEO practices to implement on your portal.

16. Clicky

With over 1 million portals in its database, Clicky’s Real-Time Web Analytics is a sure way to monitor any site’s traffic. It provides a detailed report for every vital stat. Aside from that, Clicky can easily detect and exclude bots to give an accurate estimate of real traffic.

20 Website Traffic Checker Tools to Analyze Any Website 15

We should note that it takes some stats from Google Analytics. However, it offers many additional features. Clicky’s report includes information about web browsers visitors use, usernames, return visits, as well as other valuable information you won’t find in Google’s website analyzer.

17. SpyFu

SpyFu is best suited for researching SEO and AdWords. It’s an excellent way of discovering factors that drive your competitors to succeed.

20 Website Traffic Checker Tools to Analyze Any Website 16

This website traffic checker allows you to scan and monitor PPC performance from up to 3 competitors simultaneously. With SpyFu, you’ll know which keywords you should buy and which you should be discarded. As a result, you will enhance your digital advertising and generate more sales.

18. Rank2Traffic

A completely free and reliable alternative to Alexa’s famous website traffic estimator. Rank2Traffic uses an advanced algorithm based on the Alexa ranking system to provide comprehensive insights about visitors.

20 Website Traffic Checker Tools to Analyze Any Website 17

This online tool works best as a supplementary. We advise you to compare results on Rank2Traffic with statistics you got from other sites. This way, you can get more accurate estimates about your competitor’s data.

19. InflueNex (YouTube)

Did you think we forgot about vloggers? As we promised, we are going to talk about tools for analyzing other people’s YouTube channels.

InflueNex is one of the most popular tools for gathering data about influencers. You can use various filters (with over ten categories) to identify larger channels with content similar to yours.

20 Website Traffic Checker Tools to Analyze Any Website 18

This tool looks into other YouTubers to provide info about their viewers, subscriber growth tendency, engagement ranks, as well as estimated ad revenue. But that’s only a part of data InflueNex can offer. If you want to know more – you can use a free trial.

20. Social Blade (Social Media Platforms)

Social Blade is a fantastic all-in-one analytics service for all kinds of media platforms. It works with YouTube, Twitter, Facebook, Soundcloud, and Instagram.

20 Website Traffic Checker Tools to Analyze Any Website 19

This tool is best suited for YouTube content creators. Social Blade allows you to gain insight into popular vlogger’s channels. There is a lot of info here, so prepare to process a ton of useful data. Besides, it offers a free trial.

Final thoughts

Should you have accurate and detailed information about your website traffic? Undoubtedly. You need to understand your visitors, where they come from, and what attracts them to your website. However, you shouldn’t forget that you can also learn from your competitors.

That’s where website traffic checker tools come in handy. It’s essential to learn from more experienced content creators. See what keywords bring more traffic, observe what works and what doesn’t. Finally, use that information to enhance your portal.

We hope you’ve found today’s information helpful. Do you know about other useful traffic checkers which we didn’t include in our list? Let us know in the comment section!