How To Upload Animated GIFs To Instagram [2020]

Why GIFs Are So Important

GIFs are something which have rocketed in popularity in recent years, taking their place as one of the most popular things to share and create for social media networks of all kinds. GIFs are like a very short video which is on a permanent loop, making them more attention-grabbing than a stationery image, but less intrusive than a video, as they have no sound and tend to be very short.

Their bite-sized timespan is part of what makes them so successful on social media, which is a very immediate form of communication: anyone watching a GIF understands they’re likely to be presented with instant gratification, whatever the GIF is showing.

Why Would You Want To Instagram A GIF?

GIFs have become a very popular way of presenting memes or showing brief, funny clips which you might want to watch repeatedly without having to keep clicking ‘replay.’ Instagram is perhaps the most major image-related social network, which means it’s catering to people expecting visual stimulation. Therefore, it seems logical that people might want to upload GIFs in place of images, giving their viewers something interactive to engage with. For profiles, or even just as something to share, GIFs make webpages feel more active and exciting than standard images, and can allow users to show more information. However, Instagram’s site doesn’t support the animation of GIFs, so if you want to post them, you’ll have to look for ways around this.

Converting GIFs Into A Video Format

This might sound like a roundabout route, but Instagram supports videos of up to 15 seconds, which is probably the closest you can get to posting a GIF. You can loop your GIF as many times as you like within these 15 seconds, and if it’s longer than that, it’s probably not suitable as a GIF, because people generally do not watch them for that long.

Converting isn’t too tricky a process, partly because there are many apps which will do the job for you. Although the process will different slightly between apps, it’s a fairly standard procedure.

  • Install and then open a GIF-to-video converting app.
  • Load the GIF which you want converting, and then choose where to save the video and wait for the conversion to finish.
  • Some of these apps also offer options for editing, adding filters, or other special effects, so play around with these if you want.
  • Upload the video to Instagram from your device, and you’re done!

It’s worth noting that Instagram’s parent company, Facebook, allows GIFs to be posted, and indeed they are immensely popular there. This is perhaps a sign that Instagram will, at some point soon, integrate GIFs into their website, rendering this process unnecessary and allowing everyone to post GIFs. In the meantime, while a bit of a nuisance, these steps allow you to get GIFs up on your page, which can be a great way to stand out from the crowd and do something different.

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10 Benefits of Animated Videos For Your Business

10 Benefits of Animated Videos For Your Business

Entrepreneurs often put their heart and soul into developing the perfect product. But even the best of products fail to become a success unless they are marketed well. The online world has opened up simple and impactful ways to market various products and services. Amongst the most effective ways nowadays to grab the attention of your target audience are good animated videos for your business.

These videos help highlight the key points about your company or product in a simple and effective manner. If your goal is to sell a product, explain a concept or an idea to a large crowd, animated videos are a sure shot way of keeping your target audience engaged and interested in what you are saying.

In short, one can remember this equation if one wants to grow his business:

Entertainment + Engagement = Sales


Let us see 10 creative ways in which animated videos can benefit your business:

1. Help you stand out from the competition

Digital marketing is increasingly transforming into a competitive marketplace and it’s important for your business to stand out from the competition. An animated video can easily set you apart from your competitors since it establishes you as a creative, innovative and futuristic company.

2. Boost Conversion Rates

Animations do not just engage your customers; they also inspire them to actually make purchases and help your business in maximizing profits. Statistics reveal that including an animated video on your landing page can increase your conversion rate by a whopping 80%.

Whether you are trying to sell clothing or books, any product can be marketed through an animated video, no matter how serious or light-hearted your product is.

3. Engage with your customers

Nowadays, consumers engage with online video content on a daily basis. In a recent research, it was found out that one third of all online activity time is spent watching videos. Engaging your customers is, therefore, ever-important in the competitive world of digital marketing and can be regarded as the first step towards making a sale.

So, you need to use content that gives you the best possible chance of effectively engaging with your customer.

Animated videos are the perfect way to engage potential customers since they provide a way to present essential information in an attention-grabbing and interesting manner.

4. Improve SEO

Just like people, Google also loves animated video content. Including animated videos on your website is an excellent way to improve your SEO and can help your business to rank higher on Google searches. This makes you more visible and accessible to potential clients.

Google’s algorithm for search rankings also considers the amount of time visitors stay on your website and this is one of the many reasons that animated videos have been witnessing explosive growth.


5. Impress clients at sales meetings and attract attention at events

What would you prefer to see in a sales meeting? A boring PowerPoint presentation or an interesting animated video?

Showing an animation in a meeting is an impressive way to get your message across to potential clients and successfully close a deal. Also, showing an eye-catching animation on your stand at an exhibition is an ideal way to draw people in and start conversations with them.

6. Help clients to understand your product

If a potential customer is unable to grasp what you are selling them, they surely won’t want to buy it. Animation explains the purpose and function of your product in an easy-to-understand way.

The products and services offered by your company are designed to make your consumer’s life easier. Animated videos can be great when it comes to story-telling. A 90 to 120 second animated skit showing real life instances of how your products and services will make your consumer’s life so much easier will definitely work wonders for your business.

Promoting your product through an animated video – whether a whiteboard animation video or a 2D animation video greatly simplifies your product. You can easily break down how your product works to its simplest form with the help of an animated video.

7. Save your time and money

Unlike live-action videos, animations don’t age very quickly. In live-action videos, fashions from a couple of years ago look ridiculously dated now. Choosing an animation instead will save you money as it will remain fresher-looking for longer and will need to be updated less frequently.

Also, an animated video has the ability to express in a matter of minutes what could take hours to read or simply listen to. Thus, by commissioning an animated video you will save yourself precious time.

As compared to live human actors, animation does not promote any particular age, race or nationality. This is vital because the internet is fast becoming a global marketplace. Therefore, your business needs to appeal to everyone, no matter who they are.


8. Expanding Your Reach

 As a business owner, you would want to reach out to as many consumers as possible and present them with your products or services. Facebook, Twitter and Instagram are popular social media sites that allow users to reach out to millions of people from all over the world.

With the help of an animated video, you can easily spread the word about your product or services, that too in a fun and interesting way.

9. Bring your ideas to life

With the help of an animated video, you can tell any story you want – how going into this business changed your life, how your product can change the life of your client, how your product gets your heart pumping etc.

You can take advantage of this creative vehicle to visually display and explain to your clients what you hope to reveal about your product.

10. Brand development can be easily promoted through animated videos

Animated videos give you a golden opportunity to artistically integrate logos, color schemes, and brand images into your video. You can effectively create recurrent themes and brand icons through a series of animated videos.

Animated videos – An effective marketing tool

Considering the aforesaid points, animated videos are an effective marketing tool that can facilitate in promoting your business as well as your products.

However, not all animation videos become a hit or go viral. You need to think creatively and try different ideas for your videos to become popular with the masses. Thus, you should hire a professional animated video company which can make the best animated videos for you.

Animated Commercials: A Proven Form of Online Advertising

Animated Commercials: A Proven Form of Online Advertising

Animated commercials play a pivotal role in the modern marketing scenario. This online advertisement technique helps a brand to achieve an enormous customer base. In this overtly competitive world, if you want to thrive amidst your peers, it’s necessary to invest in creating a long-lasting appeal on the target audience.

With each passing day, high-end animated commercial ads are gearing towards defining markets. These are the easiest and affordable ways for a brand to get closer to new customers instantly.

According to several surveys and reports, organizations using animated commercials have seen an exponential increase in the growth of their client base. It’s proven that using animated video commercials brands can promote their product information promptly without any geographical limitations.

Hence, animated commercials 2018 have been gaining popularity among other advertisement forms.

Let’s take a look below what are animated commercials and how we can leverage this proven form of online advertising.

What are animated commercials?

Animated commercials have evolved as an interactive advertising process. Needless to say, ads presented through animations have emerged as the future in the line of advertising.

Nowadays, every organization understands the importance of animated commercials. In this highly expensive age, such advertisements can be created in a hassle-free and cost-effective way. They require lesser time and can be produced in a fraction of the cost compared to real life advertisements. Furthermore, if needed you can even review these ads easily and alter as and when required.

To be precise, animation videos fit broader demographics because:


Why should you use an Animated Commercial in your business?

When you come across the term ‘animated commercials’, it might stir a thought in your mind that why there’s so much of emphasis on this form of advertisement. You would be glad to know that there are several advantages of animated commercials. But the first and foremost advantage of an animated ad is that these types of advertisements are used across multiple platforms (television or social media channels). Moreover, an animated commercial is used to inform, educate, explain and incentivize consumers to take further action.

A few benefits of using animated commercials are the following:

1. Creativity Makes You Stand Out

Advertisements using animation is the most powerful and profitable way of promoting your company’s products and services effortlessly. As animated advertisements include various visual elements, they attract consumers with more effectiveness and display your brand values and identity as well.

2. Explains Complex Message Simply

Simple animated commercials help any organization to create a personal brand. Animated videos have the power to interpret complicated brand messages in a simple way to its audience. The computer graphics assist you in promoting your brand uniquely and creatively. It’s a fact that animated commercials can engage the potential customers striking the emotional chords. The target audience starts to associate themselves with these animated ads, and eventually, they turn into loyal customers.

3. A Powerful Marketing Tool

Animated commercials have added a new dimension to the marketing campaign. These ad forms create a positive impression on your customers compared to other forms. Brands using animations for producing advertisements have seen a massive rise in their client base from those who use generic videos to market their products. Prospective customers enjoy watching animation because they can be viewed 24/7. In addition to that, the interested potential patrons share these types of advertisements with their friends through social media accounts. With one-time investment, you get a return for numerous times.


4. Ideal Cost-effective Method

Contrary to popular beliefs, animated advertisements are affordable. You might think that producing commercials using animations can be a pinch on your pocket, but surprisingly the opposite is true. Filming live advertisements are more expensive because they involve live actors and actresses who require a host of things (e.g., a set, make-up, etc.). In other words, if budget is your constraint you can easily choose animated advertisements over live commercials.

5. Consistent Content Flow

One of the major challenges that every industry encounters is the need to put out new and fresh contents constantly. Animated video advertisements diminish the dearth of content ideas. Producing quality videos will help you create new contents consistently and also help you to increase traffic and sales.

Influencing potential customers and building long-term connections with them over time is tough. It’s a known fact that you spend months and years on researching to find a lucrative solution. Well, your toil ends here; we have scoured the internet and found the right solution for you that have an immediate impact on your future clients. Try animated commercials – the art of using cartoony characters to promote your products or services.

Witnessing its beneficial effect, today, most of the well-known brands use animated advertisements to yield fruitful results. Several marketing surveys show that animated commercials are the best ways to launch a new product/service to the market.

Producing 2D animated commercials are easy with cartoon animation maker like Animaker. This software helps you to create the best animated commercial and set B2B advertising examples.

Take Away

To conclude, Animated commercials are creative, innovative and stylish and the best source to influence a vast range of your potential customers. Animations are a great way to set your brand apart from your peers. As we see using animations in commercials have several benefits, hence, incorporating animated videos in our marketing strategy should be our first and foremost duty. We must remember that in today’s age if we want to create a lasting impact on our customers, we must do something unique to stand out. Animated adverts will definitely make your brand visible amongst competitors giving you opportunities to draw more and more clients.