Animation in PowerPoint Presentations: Are they worth it?

Animation in PowerPoint Presentations: Are they worth it?

Nothing can add life to a PowerPoint presentations better than animation. Animations add flair to a presentation. When used well, the motion effects can add dynamism to your deck and make your message more powerful.

When you first start including animation in your presentation, it may be tempting to overdo it. This can make your PowerPoint slow and often not enjoyable for your audience. The best animation effects have an aesthetic use that is in sync with your message and also helps to control the pace of your presentations.

How to Use Animation in PowerPoint?

PowerPoint has evolved over the years and several new features have been added to it to enhance it further. A presentation, similar to a story, has a beginning, middle and a conclusion. To mark these points, you can use animation in the form of a Transition. The Transition Pane in PowerPoint has several variations and options to choose from.

To use animation in 2013, 2016 PowerPoint, follow the following steps.

  • Select the text or object that you wish to animate
  • Click “Add animation” on the Animations tab of the ribbon to choose an animation effect
  • The speed of the effect chosen is determined by the Duration setting. Click on the Timing option under Animations tab and enter the number seconds that you wish the animation effect to continue
  • When you animate a text or an object, a small numeral shows up to the left of the object. The numeral shows the presence of an animation effect and its position in the sequence of animations on a slide. To remove an animation, just select the numeral and press delete.

According to experts, a crucial aspect to remember when adding animations is to keep it simple. While PowerPoint offers an array of options for animation, over-using them can make your presentation appear unprofessional and distract your viewers.


Animation should aid, not be a hurdle in your viewer’s understanding of your PowerPoint. The animation doesn’t help much when it is distracting. Flashy animations such as ‘Boomerang’, ‘Checkerboard’, or ‘Bonce’ take the focus away from the message and may even come across as irritating. All said, animation, when used well, can work to enhance audience engagement and recall levels significantly.When using animations, objects, texts and images can flip, fly or drop on your slide. You can make them spin, shimmer or pulse for emphasis. For business purposes, it is best to follow some simple animations such as:

Appear – The object just pops on the screen
Fade – The object moves in and out in a quiet, gentle way
Wipe – An invisible eraser wipes the slide
Zoom – The object comes from far away to the forefront

It is advised that you stick to the same animations all through your presentations to ensure a sense of consistency to your story.

Experts say that the best thing to do with PowerPoint animation is to use it to build your story at a gradual pace. This will also ensure that your audience can absorb all the content without feeling a loaded. Also, they will stay focused as they would want to find out what happens next.

Tips to Create Effective PowerPoint Animations

Here are some things to keep in mind to create effective PowerPoint animations.

1. Choose the right effects

Animation effects fall into four categories: entrance, emphasis, motion paths and exits. Entrance effects are the most commonly used ones. Few people use the exit effects. However, they can be extremely useful in certain situations. Both motion paths and emphasis effects have limited use and should be applied only in specific cases.

When explaining a process or sharing a story, PowerPoint motion paths make for a great tool. You can employ motion animation to take your audience through the different steps of a process. It can be used for objects, texts or images, with a lot of creativity.

2. Control of the effects

When you apply an effect, there are three options: start on click, start with previous and start after previous. Most presenters depend on “start on click” for all effects. It gives them time to get across a specific point to their audience before proceeding to the next effect. “Start after previous” is helpful when you are looking to keep the sequence flowing as you talk. “Start with previous” is helpful to stack multiple effects of running at the same time to maintain a good pace.


3. Timing of the effects

To control the timing of the effects, you can go to ‘speed setting’. You would want to apply the same speed setting so that you are able to anticipate the flow of the effects as you talk consistently.

4. Sequence

The arrangement of the effects is an important consideration. It is crucial to get the sequence of your effects right to achieve the desired results. The layering of the objects can also have an impact on the overall animation. Whether an effect begins on top of another or comes from behind can completely change the effectiveness or the message of the animation.

5. Check thoroughly

It is always a good idea to review your presentation in the Slide Show mode. This way you can test the timing, control and arrangement to produce the desired effect.

The key to effective animation is to understand when to use it. You can follow the 80/20 rule for this. What 20% of your presentation is the most important? That is what is worth adding your animation to.

Once you understand how animations can work for your presentations, you’re limited only by your imagination. Use the extensive selection of animation options in PowerPoint and make your presentations lively and unforgettable.

7 Key Takeaways for Writing a Successful Animation Script for Your Business

7 Key Takeaways for Writing a Successful Animation Script for Your Business

If you want to create an engaging animated video, you need well-written animation script for more effective results.

Animated Video is one of the most preferred and updated marketing strategies to capture the attention of your target audience. When you have something significant and something new to tell your audience – for e.g. about your brand or the launch of a new product/service, you must choose an animated video as ultimate enticing tool.

In this era when the video plays a crucial role in reaching to a wide network of clients, every business must use animated videos as a promotional tool.

An animated video has various genres-

  • Explainer Video
  • Educational Video
  • Instructional Video
  • Informative Video
  • Promotional Video

In addition to that, different styles and techniques-

  • Traditional animation
  • 2D Vector-based animation
  • 3D computer animation
  • Motion graphics
  • Stop motion

Although, scripts for each of the genres and techniques have similar formats, yet the tone of narration changes depending on the requirement. Hence, for the scriptwriter, the initial step is to understand the business requirement and then develop a unique and original script. Writing an animation script becomes easy when you find out what your audience wants.


Let’s take a look at ‘what is script writing?’

A script or screenplay is the arrangement of texts which essentially depicts the video story in written form. Screenwriting for animation is vital because these pieces of writing narrate the dialogues of the characters, their movement, actions and their expression so that a smooth flow of your animation video becomes live.

Here are 7 Key Takeaways for writing a successful animation script for your business. Read along and find out how to write a script.

1. Narrate a story with human interest

A useful script is the one that is written encompassing human interest. As a scriptwriter you must narrate the story from the beginning till the end with an element of emotion in it. People connect to those stories that are close to their heart, what they experience on a daily basis and how they react in certain situations. Hence your animation script writing should weave every bit of human feelings.

2. Follow a specific structure to maintain the flow

An animation script format should have a particular structure for a smooth progression of the video. A proper and systematic arrangement enables you to present the best of the story. Develop an animation script template that has answers to the questions of the 5 Ws (what, where, why, who, when) and 1H (how).

Your explainer video script will be engaging when you craft your story with two basic principles: problem-solution or process overview.


This structure is mainly based on three parts-: a beginning, a middle and a conclusion:

  • Problem-Solution: Build a story initially by showcasing a problem and then by providing the solution on the same. Write the story by showing how your offered company product/service can make your audience’s life easier. Make the issue clear and identifiable, then bend the story and make a natural transition to the solution.
  • Experts suggest: First focus time on the problem than the solution. Entertain the audience but at the same time show them how excellent is your product or service.
  • Process Overview: While writing a script outline include a service overview or a product how-to. These narratives would guide your audience about your product and service. While writing the process overview, be proactive – predict viewer’s questions and answer them. This way you would be able to create a practical script to grab audience attention.

3. Write your script in an inverted pyramid style

Put the most essential and important message first. In any marketing video, you only have first 30 seconds to impress your audience. Hence take advantage of the situation and write your note in one single sentence. This written format would help the video makers create an engaging video and tell the audience why they should pay attention.

4. Insert fun element

People watch a video mainly for two reasons – to get information and to get entertained. One of the essential script writing tips is to insert a fun element into your explainer videos. Videos are marketing tools; it’s vital to capture people’s attention while selling a product. The secret of attracting viewers attention is to provide them with something that interests them. When you write a script introduce humor, make the story entertaining and refreshing.

Bettina Hein, the co-author of Video Marketing for Dummies, says that when we include both information and humor in a video it becomes the most successful piece.

5. Include ‘Call To Action’

Your animation script will be complete when you include the ‘call to action’ in it. In any marketing video, encouraging your audience to take a specific course of action is a normal practice. A clear and appealing call to action will make your audience react immediately.

Videos represent your brand identity your audience will be motivated only when you can establish your trust and influence your target audience. Hence besides creating videos you should also look into other branding and design elements.


6. Keep the script short and crisp

One of the proven script writing techniques is to keep the story concise and crisp. Nowadays, people have a shorter attention span; they want more information in less time. Hence, don’t lengthen your story too much. Write the script depicting only the essential information you want to deliver. Your audience will start leaving if they find the video unnecessarily lengthy and tedious. The perfect length of an explainer video should be till four minutes only.

7. Voice-over plays a significant role

Writing a script involves two essential sections- a) voice-over and b) visuals. Besides drafting for scenes also put equal emphasis on the voice – over part. Voice-over complements the visuals, hence, format it in a direct explanatory method. A creative background voice-over is ideal to explain your product efficiently. There is a universal method of writing the voice over – begin by introducing your core message, break your message into small parts and further explain each point in detail. While concluding, run across the key points again and finally complete it with the compelling call to action.

A well-developed video enables businesses to stand out and become winners in the competitive world. If you want to make a difference with engaging videos, you need expert guidance. Visit and get introduced to a world of best professional animators. With the advanced technology and production skills of the video producers here, witness success in a jiffy.

Final Key Takeaway

Writing a script is like writing a story, it has two main purpose – enabling the video producers understand each step of the video while making the piece and secondly to inform and educate your target customers and existing customers. When you follow the rules and methods of writing a script strategically then you can provide an all-comprehensive recipe to both your targets – the video producer and the audience.


9 Winning Storyboard Tips for TV Animation

9 Winning Storyboard Tips for TV Animation

The art of storyboarding is the initial method of creating a mesmerizing tale on TV animation for your audience. With creative storyboarding, you can present your message with clarity and structure. Thus, before shooting any kind of animated video you need to plan on boards and form stories and this is possible only through depicting your creativity in a paper. However to unleash this artistry you need to master the technique of storyboarding.  We have scoured a few sites and finalized 9 winning storyboard tips for TV animation.

Amongst different types
of production processes for TV, developing an animated television program
requires hardworking and meticulous planning. In TV animation every single
frame of an animated show should be hand drawn. This way the animator can
connect single dots and make the most engaging animation.  Hence comes the importance of storyboarding,
which is the best technique that makes everything easy for the presenter to
explain and make the audience understand the required information that you
intend to deliver them.

Take a look below to get animation storyboard ideas and create one of the best storyboard examples.  Did you know there are different types of storyboards?  If not then just take a tour of the animation scripts  and find out which one suites your style.

Tip#1: Character Poses are Vital in Deciding

Focus on creating simple
and clear poses for each of your character, but each must be unique in style.
There must be a balance in the poses of your characters. Too many poses on your
characters would make it lose emphasis and similarly too few poses would make
the character lost out on the screen. Hence, try to capture the feeling of each
character and capture the emotionality. It’s ideal to change poses when the
attitude of the cast turns and providing an opportunity to show about the character
thinking and changing behavior.

Tip#2: Establish Continuity for Ultimate Effect

Continuity is one of the
crucial elements of storyboarding. Every storyboard artist must maintain
continuity to ensure the geography of the space and characters.  Screen direction is an important fundamental
aspect of continuity in filmmaking principle.
To establish continuity, it’s required to create the characters moving
from left to right or right to left. Every artist must try to maintain that
direction of movement while the role is onscreen.

Tip#3: Every Frame Requires Special Attention

In a storyboard every
drawing must complement each other and move the story ahead smoothly, This can
be achieved only when an artist gives special attention to every frame and present
a story into small fragments distributing in the keyframes. Finally, this
refined creative can then be elaborated into a more complex narrative.
Although, sometimes this becomes a challenge for the storyboarding artists, yet
one must take care of it to present the best idea possible. You mustn’t draw
too many similar images, remember that each frame counts.

Tip#4: Shuffling Makes Storyboard Panels Interesting

It’s apparent that while
creating storyboards you will have a bunch of images and you need to emphasize
on each of the photos to give meaning in the story. You even need to
re-sequence them and discard as many pictures as possible. To induce sense in
the story, every storyboard artist must move all until a coherent balance comes
into being. Industry pros relate that such cuts and shuffling are possible when
you present ideas with stick figures, then afterward replace everything with
your character drawings once you know what you are done. To make your
storyboard more creative, you need to work on gaps of any visual superfluities
that reinforce the story.

Tip#5: Consistent Theme and Style is Imperative

As it’s known that storyboarding is the way to give an artistic perspective to an animation, hence to maintain the flow you need to preserve a consistent theme and style to provide a certain look and feel to the story. Indicate in your storyboard well the way you want to reflect on your TV animation. It’s vital to learn more about the style and method of maintaining such consistency. Creating theme and style are the fundamentals of storyboarding.

Tip#6: Know the Conventional Storyboard Format 

As the modern-day
storyboard artist, you must know the exact and traditional form of showing your
storyboards. Industry pros state that 4×4 or 5×3 panels per page are the ideal
formats. Ideally, if you include numerous panels on a page, it would make it
easier for the animator to see how you want to relate one shot to another and
how you want to cut between shots.

Tip#7: Don’t Forget to Focus On The Animation Layout

Animation layout is another vital focal point in TV animation. It’s the mechanism of demonstrating how an animation camera works. Remember that the illusion of a dimensional, moving camera focuses on the designing artwork that slides past the camera. So you need to create layers of art designed that synchronizes well. This approach would give an illusion of depth.

Tip#8: Understand the Camera Movements

While creating
characters, their poses and narrating a story, it’s essential for every
storyboard artist to understand camera shot and angle. Identify whether your
characters portray the actual mood of the scene and whether they fit into the
context. What kind of shot would fit in for example when it’s about close up
you need to draw a character accordingly. In addition to that find out what
type of camera move the filmmaker is going to use.

Tip#9: Time and Editing Matter The Most

Last, not the least, editing and maintaining the timing during the proceedings of each scene or shots are one of the fundamental elements of storyboarding.  You need to focus on designing your story so that it works in sequence. Spend lots of time to extend, compress and reorder time to make your story suitable and impressive. Focus on creating variation in shot sizes and designs while transiting from one shot to another. As a storyboard artist, you must know that film has a language and you need to develop a story through your creativity that lets your audience  ‘hear’ this language. Without proper editing, it’s not possible. Concentrate on each character movement within the scene, sequencing of shots and also time allocated to scenes, etc.

Your Turn

Storyboarding is creating
the story outline before animation.  You
can’t present a compelling animated story without first drawing it. Every
animation becomes a success when you narrate the desired story through
effective planning. Hope the above tips serve the purpose and make you the next
best storyboard artist in the industry.

At animated we take of all your creativity woes.  Whether you are suffering from a creative block or you are not well aware of the recent technical developments within the industry, we are here to solve all your problems instantly.