How Attrace is Changing Affiliate Marketing with Blockchain Technology
Every once in awhile something new hits the industry and it grabs the attention of audiences around the world. In the business of affiliate marketing we all know the importance of technology and crunching the numbers as much as possible to make a profit — however, the core foundation, basic principles, and how affiliate networks are tracking leads and paying out commissions to affiliates haven’t changed much over the years.
Sure, there are faster payments, more offers, and better tracking technology, but doesn’t it seem like we should be more advanced and have more control over such analytics and data? With so much emphasis on blockchain technology and everyone talking about Bitcoin as being the future of personal and business finance, I think the next question is how blockchain will disrupt the affiliate marketing industry.
That is exactly what Attrace, a decentralized affiliate marketing network, wants to do with their brand new and blockchain technology-driven platform. Today we are going to look at not only how blockchain technology can disrupt the affiliate marketing industry, save merchants money, and also help affiliate marketers earn more than ever before.
The Time for Blockchain Technology is Now
As mentioned earlier, if you’ve heard of the phrase blockchain, you’ve likely heard it associated with cryptocurrencies like Bitcoin. The reason why blockchain is so popular and gaining so much attention, is because it’s changing the way data is transferred among users, makes only payments and transactions after, and also integrates the power of a decentralized internet in the process.
With so many companies using blockchain to protect their data, make transactions safer, and also keep all sides of the party safe and secure, it seems like a perfect fit for affiliate marketing as well.
This is where Attrace comes into play.
Attrace Affiliate Network and Features
With so many opportunities in the world of affiliate marketing, every once in awhile you will come across a new network or tracking platform that takes advantage of the technology around it, and makes a solution that’s better for everyone. Today we can look at a trace and see that they are building a platform with the future in mind, while also catering to the affiliate and advertiser alike.
When you look at the impact of affiliate marketing around the world and see that billions of dollars are generated every year, it’s also important to realize there are hundreds of millions of dollars being paid to affiliate networks in transaction fees. With these basic concepts and financial figures in mind, it would make perfect sense for someone to develop a decentralized platform with minimum transaction costs to the advertisers, and making the withdrawal and payment process to affiliates more seamless.
That is exactly what Attrace has focused their efforts on creating, which we can see through the short explainer video below.
For anyone that has ever signed up to an affiliate network as an advertiser or merchant, you know there are several costs involved — such as the initial setup fee, integration, program management and of course the ongoing transaction costs. If you are paying out several thousands of dollars to your affiliates, you will likely be paying thousands and transaction fees as well.
It’s not just on the merchant or advertiser side that you will find new improvements, features, and benefits, Attrace has built their network with the affiliate marketer in mind as well. As more people continue to use mobile devices and different types of browsers and ways to access the internet, it’s always a question of how well your leads and sales are actually being tracked. Just the smallest percentage of leads getting lost or scraped can be the difference between a successful campaign, or a failed one.
All of these elements and focus points are a top priority for Attrace, while also focusing on the following areas:
- Very low fees
Affiliate Networks charge 10-25% commission. Attrace reduces this to ~0.5%.
- Faster Real Value payments
Instant commission payout instead of waiting for weeks if not months, based on very precise definitions and dynamic scaling.
- Fraud detection
Smart contracts attached to every click/referral cannot be manipulated resulting in all statistics being the absolute truth.
- No more tracking problems
Every individual click/referral will have a unique ID, resulting in the fully reliable tracking of the Publishers’ performance.
- Direct connection between Publishers and Merchants
The Attrace platform enables direct communication between Publishers and Merchants via the advanced messaging board.
- No Merchant restrictions
Long Tail and Emerging Markets acceptance will be based on reputation, not at the discretion of Affiliate Network.
With so many features and benefits in place, it wouldn’t be surprising to see the floodgates open for advertisers and affiliates to join a new platform like Attrace. At the same time, with so many elements in play and the technicalities of the blockchain, this will likely be a transition and work in progress for months and years to come. You can actually see how all of this will come together through the timeline created by Attrace, while also seeing their projections and goals over the next year.
How to Get Started with Attrace Affiliate Network
There are two ways to get started with Attrace affiliate network — the first is to sign up through their telegram group or to take part in their upcoming ICO token sale — which is also featured on their main page.
No matter which of the methods you decide to go after, it will be quite interesting to see how blockchain technology continues to change the way we all use the internet and especially in the world of affiliate marketing.