How to Reach New Audiences on Instagram with Kicksta
As the growth and reach of Instagram continues to grow, so does the need to have a suitable marketing plan in place for your website, brand, or online business. What was just once a simple mobile application that made it easy for friends to share photos and improve their online following, has now turned into one of the largest social platforms and marketing opportunities on the internet today.
With Facebook being the owners of Instagram, we all knew this was only a matter of time. As new marketing opportunities continue to come into fruition on Instagram, it’s now more important than ever before to make sure you have a massive following in place, while also focusing on content creation, paid ads, and remarketing as well — all of which, Instagram makes quite simple.
However, waiting around for organic growth and random followers to find your content is something none of us to have time for. A better solution is to rely on the powerful set of tools and features that are being offered through Kicksta.
Let’s take a look at this powerful social media marketing tool and how it can help grow your reach and business through Instagram in 2019.
What is Kicksta and How Does it Work?
Social media platforms make it easy to create content, connect with other people, and measure your progress and growth over time. More often than not, this can be done through simply looking at your follower and likes/shares numbers, or digging deeper into your paid advertising on a specific platform.
However, where many of these platforms lack, is in the ability to grow your reach over time, while also having more control over who you target demographic is and how to grow your follower count at scale. This is where a solution like Kicksta comes into play.
As we all know, follower numbers alone don’t count for much. They look nice on the outside, but if the engagement factor isn’t there, then you are just left with a big fancy numbers that makes your account look big — but only you, as the owner of the account, knows it’s real value.
Through the use of Kicksta, Instagram accounts can zero in on their target audience or a specific demographic by ‘liking’ content from these users, which then increase the reach and engagement, while not having to pull in a huge number of ‘fake’ follower accounts in the process. The benefit here is that when another user sees such engagement, they are a lot more likely to check out your profile and organically and genuinely follow your account back.
By using Kicksta’s automation tools, this method can be replicated and automated at scale to generated hundreds of new engagements and followers daily.
Don’t Buy Followers. Attract New Ones.
There are many platforms and solutions out there that will sell the service of providing thousands of Instagram and social media profiles to instantly follower your own profile. As mentioned earlier, this sounds like a great idea, but if the engagement isn’t there — then it’s just a number, and that’s all.
With more than 2,000 active Instagram marketers now using Kicksta, they want you to clearly understand how this process works. It’s not about buying followers or advertisements, but instead making real interactions with other Instagram users, and then gaining their interest and follow backs.
Through the use of Kicksta, there are no tricks or spammy methods in place that are making engagements on other accounts and removing them if the end user doesn’t follow back. This would be unethical and definitely against the terms of service laid out on Instagram.
Just like the concept of growing a mailing list or setting up a new ad campaign, you really only want targeted traffic and legitimate users clicking on your ads and joining your list. The same concept with Instagram and using Kicksta apply.
The objective is to appear as natural and organic as possible. Not just to comply with Instagram rules, but to also attract and engage with new audiences as well.
Once you create an account with Kicksta, you will be able to login with your Instagram account credentials. This will then provide you with all of the necessary information and account features in order to target the exact audience you are trying to reach. The “Creative” plan allows accounts to target up to 10 accounts who have a similar target audiences to what you are looking for.
A good example of this would be if you had a clothing line or a make up business, and you wanted to target fashion Instagram influencers and their followers. Since it’s quite likely the followers of these accounts would have an interest in fashion, they they would likely have an interest in what your brand has to offer as well.
Should you want to reach a much larger audience, the option is there to target up to 40 accounts, through the “Professional” plan. This allows for audience targeting based on gender, location, and hashtag.
As mentioned earlier, all “likes” and engagement will appear organic, thus leading to more authentic followers and engagement to your own account — which also freeing up endless hours of manual outreach and promotion in the process.
Making Your Way Through the Kicksta Dashboard
The concept of Kicksta is easy enough, and so is making your way through their login and dashboard area. Once inside, you can add and manage multiple Instagram accounts, but each will need to have it’s own associated membership plan.
The first step in this process is to connect and select your Instagram account. You are then given a quick overview where you can review all engagements from your most recent activity and accounts. This will show engagements made, best performing posts, worst posts, and more.
This can all be easily accessed and viewed within the main navigation area. You can also click to see all of your post activity, how many likes and comments they received, and the type of content and targeting Kicksta is looking for to best target your demographic audience.
The “Targets” feature shows all of your current targets and allows for the addition of new ones as well. This can be as straightforward as adding in new Instagram accounts to follow, or diving deeper into demographic and targeting features.
Overall performance, daily growth and conversion rate tracking is available as well. With such stats and features in place, it’s easy to split test results across different audiences and influencers on Instagram
Kicksta is an Ideal Instagram Automation Tool
As always, nothing is as simple as ‘set and forget’, but Kicksta does do a good job at coming close to it.
Kicksta doesn’t guarantee any type of performance results or how many followers you will receive, but they do provide the tools and features to make growth on Instagram possible — especially if you are willing to put in the time and effort to split test and target different audiences.
To learn more about what’s working best for other Kicksta users, be sure to check out the various case studies on their website.
With most marketing on the internet being a numbers game, it’s all about putting in the time and effort to master a process, and then scaling it over time.
Whether it’s influencer growth, retail sales, or a branding play, the Kicksta platform has the tool and features in place to deliver results and increase ROI in the process.
How Much Does Kicksta Cost?
Kicksta currently has two monthly pricing plans. Depending on the level of growth you desire and your budget, you may find that one fits your brand and marketing goals better.
You can see a side by side comparison of the two plans below.
The big difference between the two plans is that the Creative plan is at a lower price point of $49 per month and is limited to just 10 targets, while the Professional plan is just double the price, but offers four times the targeting limit.
Both plans come with a 14 day money-back guarantee — which are no questions asked, and you can cancel at any time.
If you are doing any type of branding or marketing on Instagram, give Kicksta a try and see how it works for you.