The 5 Best Marketing Automation Companies of 2021

The 5 Best Marketing Automation Companies of 2021

Jan 7, 2021 | Online Marketing

You could get a marketing automation tool and try to figure it out yourself.

Or you could get a marketing automation company to do everything.

Look, marketing automation gets crazy complicated.

Lead routing, lead tracking, campaign measurement, all the emails and landing pages, lead nurturing, dozens of segmentation lists, it goes on and on.

Not to mention a deep integration with your CRM which has to work flawlessly.

Your entire marketing program depends on getting marketing automation right.

The best sales teams already work with top Salesforce partners to get everything set up from the beginning.

It’s about time that marketing teams followed their example.

Don’t just look for a marketing automation tool, find a marketing automation company (agency) that can help you with everything.

The 5 Best Marketing Automation Companies

Some of us in that marketing automation companies are:

  1. Neil Patel Digital – Best for Content Marketing Automation
  2. LeadMD – Best for Tech Stack Integration
  3. CS2 Marketing – Best for On-call Marketing Operations
  4. Bluewolf – Best for Salesforce Automation
  5. Perkuto – Best for Marketo Automation

Let’s dive into each.

#1 Neil Patel Digital – Best for Content Marketing Automation

If there’s one digital advertising channel that cuts across all others, including automation, it has to be content marketing.

I’m not here to remind you that content is king. You already know!

Even with marketing automation, content marketing drives everything. You need the right content in the right emails to keep leads moving down the funnel.

Tons of billion dollar startups have built their sales and marketing process around content. And it works beautifully.

And it’s an area my team at Neil Patel Digital shines the brightest.

How?

We’ve rolled out content programs for the entire sales cycle across many Fortune 500 brands.

I truly believe we’re one of the best companies at content, period.

If you’d like content marketing and marketing automation working together seamlessly, we should chat.

#2 LeadMD – Best for Tech Stack Integration

Marketing automation frees you (and relevant people on your team) from mundane tasks.

For example, say someone signs up to download a whitepaper on your landing page.

They fill out the form fields, your CRM collects this data, creates tags based on the info provided, and segments them into relevant email lists.

That email sequence could include 180 days or branching email logic based on their actions and sales stage.

For this to work well, you’ll need tight integrations between your:

  • Marketing automation tool
  • CRM tool
  • Landing page tool
  • Software trials and accounts
  • Ecommerce accounts
  • Subscription settings
  • Customer support tools
  • Deduplication tools

And dozens of small tools that impact your users.

If that sounds like a lot, that’s because it is.

These systems get extremely complicated very quickly.

You’ll need a team that knows how to get everything working together. One broken link in the chain could dump thousands of leads by accident, costing you hundreds of thousands of dollars. I’ve seen it happen countless times.

LeadMD specializes in setting up these types of integrations:

LeadMD is the go-to marketing automation company for integrating your tech stack.

If you feel really good about the rest of your marketing strategy and just need help with getting all the infrastructure working correctly, reach out to them.

#3 CS2 Marketing – Best for On-call Marketing Operations

Once you get your marketing automation fully implemented, that’s not the end.

New marketing operations projects come up all the time.

A hot new campaign needs to get added to your automation. Sales wants to tweak the lead scoring or MQL definition. IT changes one of your tools and you need to re-implement that part of the stack.

Lots of projects (large and small) will come up.

One option is to hire a full-time marketing operations person. That’ll easily cost $100K fully loaded with benefits, taxes, and marketing rate compensation.

Or you can find a marketing automation company that specializes in scaling up and down as you need them.

That’s exactly what Cs2 Marketing does.

First, you can sign up for a contract to get ongoing consulting. This is super valuable to make sure you’re not accidentally lighting your whole marketing stack on fire.

Then, when you have a project some up, they have a whole team that can execute it for you.

This is perfect for mid-size companies that need to keep every dollar focused on customer acquisition for as long as possible.

#4 Bluewolf – Best for Salesforce Automation

I’m going to say something controversial.

Oftentimes, how your marketing automation tool integrates with Salesforce is more important than the marketing tool itself.

After all, your business lives and dies on your CRM, which is usually Salesforce.

One way to get everything working right is to work backwards. Get your CRM dialed, then force your marketing automation tool to work the same way.

So before jumping into a deep marketing automation tool implementation, consider getting a top CRM agency to help with Salesforce.

For this, check out Bluewolf.

Bluewolf is an IBM company, and that alone speaks volumes about this agency’s reputation. They mostly serve enterprise brands and are prepared to handle anything that you can throw at them.

Bluewolf is also global. They have about 24 offices spread across different continents.

#5 Perkuto – Best for Marketo Automation

Marketo is a one powerful tool. If you’re already using it and want to go really deep with your implementation, check out Perkuto:

You could say that Perkuto is THE top-most Marketo expert, having achieved the “Marketo Engage” status and works with a team of over 50 marketing automation strategists and hardcore engineers.

If it can be done in Marketro, Perkuto can make it happen.

I’d definitely reach out to them if you have a Marketo implementation that’s gone haywire and you need serious expertise to fix it all. In those cases, you want a top expert to get you back on track. They’re worth every penny.

5 Characteristics That Make a Great Marketing Automation Company

When looking at marketing automation companies, what should you prioritize?

What are the red flags?

What signs tell you that someone is one of the best?

I start by looking for these characteristics.

1. ROI Before Tech

Some engineers and infrastructure folks love tech for tech’s sake.

Not all, but some do.

In marketing, that’s super dangerous.

You need a marketing automation implementation that generates real ROI. You spend $X. It needs to generate more than $X. That’s the whole point of marketing.

Otherwise, it’s just a waste of time.

When looking at marketing automation companies, they should have an extreme focus on driving ROI. It should be the lens that they filter every recommendation through.

Even better, they should talk about revenue growth and ROI naturally. You shouldn’t feel like you have to push them here.

2. Experience With Companies Bigger Than You

When working with any marketing automation company, make sure you’re not the biggest customer.

The last thing you want is for a vendor to patch your implementation together because it’s the first time they’re handled your complex use-case.

You don’t want the marketing automation company to learn on your dime. Your implementation will suffer. Tech debt will pile up and you’ll end up paying to fix it later.

Ask the company for case studies and a list of clients in a similar industry as you. Many of them should be larger. If not, treat it as a red flag.

3. Deep Experience With Your Marketing Tech Stack

In any marketing automation tool, there are dozens of different ways to set up any workflow or feature.

You don’t want it to just work, You want it set up so it has that perfect balance between scalability and flexibility.

That’s not easy to do.

To know what option is best, it takes a lot of trial and error with every tool. And experience across dozens of clients and implementations.

So even if a marketing automation company has a ton of experience, make sure they have experience with your marketing tech stack.

Otherwise, keep looking.

4. Expensive

A marketing automation (and CRM) implementation is one area you do not want to cut corners.

We’re talking about foundational infrastructure that routes every lead of your business.

Any leaks means you’ll lose serious money.

And sense these systems get extremely complicated, it’s easy for stuff to fall through the cracks.

So when you’re shopping around with different companies, look at low prices as a red flag. The experienced folks will know their value and charge accordingly.

Spend the money to get your marketing automation set up correctly. It’ll instantly pay for itself.

5. A Desire to Coach

As you start talking with companies, the best ones will have an innate desire to coach you and your team.

Even if they handle 100% of the initial implementation, they know that your team needs to manage and operate it all.

Communicating best practices, guiding your team, and empathetic coaching will make sure that your implementation stays clean for years to come.

On any given call, you should feel like you’re learning. That’s a good sign they’ll continue to coach your team throughout the entire implementation.

What to Expect from a Great Marketing Automation Company

Once you start to reach out to marketing automation companies, expect to go through these steps.

1. Filling out the contact form

Since marketing automation projects are major rollouts, expect an in-depth sales process before getting started.

The marketing automation also needs to do a deep dive on your needs before being able to come up with even a general price range.

Look for the contact form of their website and use that to get started.

2. The discovery call

After filing out the contact form, you should receive a reply pretty quickly.

Any great team will be crazy responsive to any new prospects. Expect a reply within 24 hours.

If you don’t get a reply, that might be a sign that you’re a poor fit for that company. For example, the companies that specialize in enterprise clients will probably ignore smaller startups that need a basic implementation for a marketing team of 2-3 people. It’s just too small for them. In these cases, they typically don’t respond at all.

So if you don’t get a response and you’re a smaller company, look for folks that feature clients on their site that are closer to your size.

Once you get a reply, you’ll usually get asked to jump on a discovery call. There won’t be much pitching on this call. Instead, the marketing automation company will want to learn as much about you as possible. They’ll ask you things like:

  • Budget
  • Timelines
  • Your marketing tech stack
  • Company size
  • Key stakeholders
  • Hard requirements for the project

I recommend that you sit down and come up with clear answers to these items before the discovery call. That will keep the process moving quickly.

The clearer you can be with the partner, the more likely they’ll be able to deliver what you want.

3. The Proposal

Depending on the complexity of your implementation, you might have several calls to scope out the full project.

Once everything has been clarified, expect to get a proposal that breaks down the full cost, timelines, and deliverables of the project.

If you wince at the price, it’s probably in the right range. Implementation fees for CRMs and marketing automation tools are pretty high.

One other thing, really double and triple check all the requirements with your team. Look for holes and items that you missed in the spec. Changing requirements later will get really difficult. Best to get any changes added to the proposal now.

Also ask the company how they handle mid-project scope changes in the event that it happens. Usually, they’ll have an hourly rate that they charge for any additional work.

4. Sign and get started

Once you’re ready, sign the proposals and get the project going.

After everything is signed, the marketing automation company usually takes the lead. As long as you’re responsive on your side, things usually stay moving without you having to push on them.

The initial process usually starts with:

  • Introductions to the whole implementation team
  • A kick-off call
  • Scheduling for regular check-ins
  • Calls with internal experts to go through all details

Are the Top Marketing Automation Companies Worth it?

I believe so.

Any serious marketing team will need a fully operational marketing automation tool.

And marketing automation tools have gotten so complicated that it’s unwise to muddle through them yourself.

You want an experienced team to roll out your tool the right way. It costs a lot more upfront but it’ll save you a ton of money in the long run.

I was speaking to a VP of Marketing the other day. He worked at a top-tier marketing team, managing hundreds of thousands of leads. He turned to me and said “You know, the other day, we discovered 100,000 leads that got lost in our marketing automation tool. They were just sitting there. For like a year.”

That’s nuts! Think of all the lost revenue.

And it happens all the time.

Look around, reach out to a few experts in this space, and get it done right.

Best Marketing Automation Software

Best Marketing Automation Software

Dec 30, 2020 | Online Marketing

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Marketing campaigns get more complex by the day. 

It’s great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. 

To put it lightly, there’s a lot going on behind the scenes. 

Especially complex technical challenges that most consumers and employees will never see or fully understand. 

But thankfully more and more automation tools are popping up to make your life a bit easier.

However, that means choosing the best marketing automation software for your business and team is harder than its ever been. 

From enterprise-grade solutions to the most affordable options, my team and I have researched, tested, and used just about every software you can imagine. And I can honestly say… that’s not an exaggeration. 

But the good news is that I narrowed it down to my top six recommendations, reviewed them, and developed an all-inclusive list of what to consider when making your final decision. 

The Top 6 Options for Marketing Automation Software

  1. Freshworks CRM – Best for small to midsize businesses
  2. Pardot by Salesforce – Best for B2B companies
  3. ActiveCampaign – Best for email marketing automation
  4. Acoustic – Best for enterprise multi-channel marketing automation
  5. HubSpot – Best for sales, customer service, and marketing automation
  6. Act-On – Best for marketing agencies

How to Choose The Best Marketing Automation Software for You

I stand behind all of my top recommendations. However, choosing the right one for you isn’t always easy because it depends on various factors. 

So, before we dive in, let’s talk about how to narrow things down and find the best marketing automation software for your business. 

Type of Business

B2B businesses have different marketing needs than D2C companies. 

Furthermore, marketing agencies present a new set of marketing automation challenges. Because of that, specialized software may be necessary to meet your specific needs at a reasonable price point. 

The size of your business matters too. Large companies run complex, massive-scale campaigns and have bigger pockets. So, small business tools aren’t a good match.

However, smaller companies will probably find enterprise-grade features confusing and wildly out of budget, which is why those small business tools exist in the first place. 

So, pay attention to who the software is built for when making your final decision. 

Number of Contacts

Most pricing plans depend on the number of contacts or leads you have. The larger your list, the more you need to pay to maintain it and stay in touch with them. 

If you have tens or hundreds of thousands of contacts, enterprise-grade solutions are probably more cost-effective. However, that’s not the case if you have a few hundred or even a few thousand leads on your list. 

Just be sure to keep this in mind and remember that specific plans may limit the maximum number of contacts you can have. 

And if you hit those limits, you’ll need to upgrade to a higher plan or pay an extra fee.

Your Marketing Channels

Different marketing automation software supports various marketing channels. 

And there’s no one-size-fits-all solution. 

From SMS and email marketing to social media and push notifications, it’s crucial to choose a software that handles everything you need.

Smaller businesses with simple campaigns may not utilize a wide range of channels and can get away using a more affordable tool. 

However, large businesses with complex campaigns spanning numerous channels need something more robust to manage all the moving parts. 

Furthermore, some software includes varying channels in different pricing tiers. So, you may start on one level and need to move up to gain access to more marketing channels. Or you may need to move to (or integrate) a new tool altogether. 

It may help to map out your upcoming campaigns and decide which channels you plan to use.

Automation Features

Automation is at the heart of every tool on this list. But some offer more advanced automation features than others. 

Do you need to score leads and prospects? Maybe you want to combine SMS, email marketing, and Facebook ads in the same customer journey. Or perhaps you need the ability to send hyper-targeted emails on autopilot. 

Regardless of the complexity of your campaigns, don’t forget to consider:

  • Split A/B testing
  • Automated email campaigns
  • Event and website tracking
  • Contact management
  • Visual customer journey mapping
  • Automated segmentation and personalization
  • Prospect and lead scoring
  • Dynamic content
  • Transactional emails
  • AI-powered recommendations
  • Action and logic-based triggers
  • Reporting and analytics

You may not need all of them, and some tools don’t include them. So it’s critical to understand what you need (and don’t need) before making your decision.

Additional Features

It’s not uncommon for marketing automation software to include a handful of features typically found in a CRM tool, like live chat or customer support capabilities. 

Before making a final decision, it’s essential to understand which additional features you need to fill the gap between marketing and sales or customer service. 

You may already have these systems in place. So, you won’t need these additional features. But if you don’t, you might be able to save money, hassle, and time by choosing a software that includes everything you’re missing under one roof. 

Hubspot is an excellent example of this. 

It includes customer service, sales, and marketing automation tools in a centralized location to streamline data movement and foster automation across your entire business. 

The Different Types of Marketing Automation Software

Marketing comes in all shapes, sizes, and complexities. 

From physical mailers and print campaigns to social media and email marketing, the best marketing automation software helps you build, automate, and optimize all types of marketing campaigns. 

Marketing automation software is often confused with customer relationship management (CRM). However, the two aren’t the same or interchangeable. 

CRM software focuses on sales activities, while marketing automation software focuses on marketing tasks. Going further, marketing automation software is for generating, nurturing, and qualifying leads. 

On the other hand, CRM software is to close the sale and foster communications or relationships after the sale. 

In a perfect world, the two systems play well together and create a seamless flow of data from your marketing team to your sales team.

Taking things further, there are numerous subsets of marketing automation software, including:

  • Email marketing
  • Social media marketing
  • Advertising management
  • SMS marketing
  • Live chat

Each different tool is powerful on its own. But true marketing automation software lets you create and optimize customer journeys across marketing platforms for varying complexity campaigns. 

#1 – Freshworks CRM– Best Marketing Automation Software for Small to Midsize Businesses

Freshmarketer was one of my favorite marketing automation platforms. There was a lot of customizability to get campaigns just right, but it wasn’t required. I never had to hire a professional service to babysit the software in order for it to work.

Freshmarketer is now Freshworks CRM, and it’s phenomenal. Now, intelligent marketing automation is just one part of an exceptional platform that anyone in the office can use.

SMBs don’t have to worry about hiring a team of super users just to run campaigns, but they get a lot of the marketing automation features they need to attract customers, nurture their audiences, understand their needs, and drive conversions.  

It’s my #1 recommendation for most users—and for a good reason.

From awareness to retention, you get all the automation features you need to gain more leads, turn those leads into customers, and keep those customers around for life. All while doing less work with better results. 

Plus, you don’t need any technical skills or a dedicated support team to get started. And it takes about a minute to get up and running. 

You also get access to incredible features like:

  • Email campaigns and contact management
  • Visual drag and drop customer journey builder
  • Website, form, and offline event tracking
  • Conversion rate optimization tools
  • A/B and split testing
  • Advanced personalization
  • Dynamic heat maps
  • Audience segmentation
  • Real-time funnel analytics

Furthermore, the software seamlessly integrates with Freshworks’ other tools, so it’s an excellent choice if you currently use or plan to use any of their business software. 

You can try Freshworks CRM on their limited free forever plan or a 21-day free trial of their paid plans, which are incredibly affordable and accessible for businesses of all sizes. However, they depend on the number of contacts you have, so keep that in mind. 

They offer Growth, Pro and Enterprise plans of the full Freshworks CRM, or just the marketing services. Plans for the full CRM start at $29/month for 1,000 active contacts. Plans for Marketing Cloud start at $19/month for 500 contacts.

#2 – Pardot by Salesforce Review — The Best Marketing Automation Software for B2B Businesses

As a B2B business, you market to other companies, which presents a unique set of marketing challenges. As such, you need a marketing automation tool built for the job. 

Pardot exists to help B2B companies build relationships and turn those relationships into revenue. Plus, it’s a fantastic marketing automation software built around the world’s #1 CRM. 

So, you know you’re in good hands. 

From lead generation to sales alignment, the software offers a wide range of features, including:

  • Dynamic content and data-based personalization
  • Lead-nurturing email automations
  • Prospect and lead scoring
  • Visual multi-part automation creator
  • Advanced segmentation
  • Landing page builder
  • Smart forms + drag and drop builder
  • Social media scheduling, profiling, and analytics
  • Lead activity tracking
  • Campaign performance reporting
  • Lifecycle and funnel reporting
  • Pardot Einstein for lead and behavior scoring

Furthermore, over 2.8+ million worldwide users rely on Pardot for their marketing automation needs, making it one of the most popular platforms on this list. 

But it is a bit expensive, so it’s best suited for larger businesses. Their paid plans include:

  • Growth — $1,250/month for up to 10,000 contacts and basic features
  • Plus — $2,500/month for up to 10,000 contacts with deeper automation + analytics
  • Advanced — $4,000/month for up to 10,000 contacts with AI and all features
  • Premium — $15,000/month for up to 75,000 contacts with supercharge features

They also offer a few add-ons that come free in the Premium plan. Those add-ons include Salesforce Engage ($50/user per month), Analytics Plus ($3,000/month), and Engagement History ($300/year). 

All plans and add-ons are billed on an annual basis. 

#3 – ActiveCampaign Review — The Best for Email Marketing Automations

Email is one of the most important aspects of digital marketing. All the tools on this list include email marketing in one form or another, but ActiveCampaign specializes in it. 

So, it’s an excellent option if you want to hone in and focus on improving your email marketing strategy. It’s also a super affordable tool that includes numerous automation features for leads anywhere in your funnel.

With that said, they also offer omnichannel automation, including instant messaging and SMS, live chat, and Facebook. 

So, you’re not limited to just email marketing automation with ActiveCampaign. 

Their most popular features cover leads at every point in the funnel, including:

  • Engage – Automation maps, site tracking, and subscription forms
  • Nurture – List segmenting, dynamic/predictive content, and event tracking
  • Convert – Contact and lead scoring, split actions, and win probabilities
  • Support – Predictive sending, SMS, A/B split testing, and ecommerce 

You can also set up numerous types of emails like autoresponders, targeted or triggered emails, broadcasts, scheduled emails, and automated funnels. 

And you can design those emails using their intuitive drag and drop designer, or start from one of their 25+ pre-made mobile-responsive design templates. 

Whether you’re just getting started or interested in scaling and optimizing your email marketing strategy, ActiveCampaign is an excellent choice. They offer everything you need to capture, nurture, and close leads at scale. 

ActiveCampaign offers four plans, with the price of each starting at:

  1. Lite — $9 per month with up to three users
  2. Plus — $49 per month with up to 25 users
  3. Professional — $129 per month with up to 50 users
  4. Enterprise — $229 per month with unlimited users

Each tier includes more advanced features, and pricing is based on the size of your list, starting for up to 500 contacts. 

So, keep in mind that you will have to pay more than the prices above as your list grows. 

#4 – Acoustic Review — The Best Enterprise-Grade Multi-Channel Marketing Automation Software

Acoustic offers an array of marketing automation products for centralized cross-platform multi-channel marketing. From personalization and email campaigns to web content management and experience management, they offer something for everyone. 

Acoustic Campaign is their marketing automation tool, encompassing mobile apps, push notifications, SMS, group chats, social media, ads, email, print campaigns, and more. 

You can also combine this with Acoustic Personalization and Acoustic Analytics for a powerful combination of campaign management, data, and using that data to deliver the right message at the right time. 

With Acoustic Campaign, you get access to powerful features, including:

  • Drag and drop campaign builder
  • Action, logic, and AI-recommended triggers
  • Seamless mobile and digital channel campaigns
  • Lead management and scoring
  • Split A/B testing
  • Customer journey mapping
  • Planning and budgeting
  • One-to-one ads and lookalike audiences
  • Advanced personalization
  • Reporting and analytics

Furthermore, they have a community forum where you can publicly ask questions. They also provide an online academy packed full of educational videos and training so you can get the most of your custom automation package. 

Note: Acoustic is built for moderate to large volume campaigns with countless moving parts. So, it’s perfect for businesses managing complicated campaigns across numerous channels. 

But it’s overkill for a lot of businesses and anyone running single-channel campaigns. 

Pricing isn’t available online, and you have to schedule a consultation to learn more. So, keep in mind that you won’t be able to sign up and get started immediately. 

#5 – Hubspot Review — The Best Sales, Customer Service, and Marketing Automation Software

If you’re looking for an easy way to automate your sales, customer service, and marketing processes, Hubspot Growth Suite is an excellent and affordable solution. 

And the best part? Hubspot goes beyond automating your business processes. It also helps integrate and optimize different departments in one centralized location, thus streamlining your entire business’s workflow. 

This means teams don’t have to jump from software to software to get the information they need, and you can automate the data transfer process from one team to the next. 

However, their marketing automation capabilities are powerful on their own, with features like:

  • Blog post and SEO planning
  • Ad tracking and management
  • Social media management
  • AI-powered live chat
  • Email marketing
  • Forms and landing pages
  • Revenue attribution reporting
  • Visual workflow builder
  • Account-based marketing
  • A/B split testing
  • Predictive lead scoring

Hubspot offers basic features, like emails, landing pages, forms, and live chat capabilities for unlimited users absolutely free. So, you can try it out without spending a penny. 

Alternatively, you can sign up for a free demo to see all of their advanced features in action. 

The Growth Suite (sales, marketing, CRM, and customer service) starts at $50 per month for two users and up to 1,000 contacts, making it extremely affordable for most businesses. 

But they also have advanced plans for larger and more complex campaigns, including:

  1. Professional — $1,275 per month for advanced features
  2. Enterprise — $4,200 per month for all features

Each 1,000 contacts after your initial 1,000 cost $16.67 per month. And you can add more users to your sales and service hubs for $8.33 per user/month. 

Plus, if you’re a current member or alumni of Hubspot’s approved incubator, accelerator, or Venture Capital partners with a round of Series A funding under your belt, you can get up to 90% off your first year. 

#6 – Act-On Review — The Best Marketing Automation Software for Marketing Agencies

As a marketing agency, you handle marketing campaigns for several clients (if not hundreds of them) at any given time. As such, you need marketing automation software with the ability to manage everything, including your own marketing campaigns, in one place. 

And Act-On offers the perfect solution. 

Their scalable software features unique child and parent campaign capabilities, meaning you can easily manage and handle all of your client accounts from a single Act-On login. 

Plus, you can completely brand and customize everything to deliver custom reports to clients in just a few clicks. 

With Act-On, you can learn more about your clients’ audiences to personalize and tailor their message to match. Not only does this make their life easier, but it also means your team can work less to produce better results. 

When you sign up, you get access to powerful marketing features, including:

  • Automated engagement programs
  • Website and landing page tracking
  • Customer/prospect scoring
  • Behavior and demographic segmentation
  • Pre-built email, form, and landing page templates
  • Interactive reporting dashboards

Plus, you can build custom real-time analytic dashboards for internal and external use, so you and your clients always know what’s going on. 

Furthermore, you can use this information to improve customer ROI, build better technology stacks, and optimize entire marketing campaigns on behalf of your clients. From lead gathering and nurturing to transferring contact information to sales, you’re in good hands. 

Sign up for a free demo to learn more and get started today!

Wrapping Things Up

Freshworks CRM is my top recommendation for most businesses. It’s built for small to midsize companies interested in automating their marketing processes to grow their businesses and save time. 

Plus, it’s affordable, easy to use, and packed full of powerful automation features. 

However, it’s not the perfect solution for everyone. So, don’t forget to use the criteria we talked about as you sort through finding the best marketing automation software for you and your team. 

What are your favorite marketing automation tools?

Meteora Automation Tool to Boost Instagram Engagement and Sales

Meteora Automation Tool to Boost Instagram Engagement and Sales

Oct 9, 2020 | instagram, Social Media

By now, it’s been clearly proved that Instagram isn’t something of a wet squib. It has exploded on the social media scene like a big bomb, and gone on to become one of the fastest growing social networks. All kinds of product-based businesses and influencers from across industries are leveraging this social platform to drive momentum among their audiences and boost sales.

The speed at which Instagram is growing, you can expect it to get even bigger in the years to come. If you conduct commerce on the internet, you must include this social network in your marketing plan.

But once you’ve joined Instagram, the real challenge that stares you in the face is the growth of followers and engagement. After all, Instagram is also social media and you can’t hope to achieve success on it without making an strenuous endeavor in the right direction. If you don’t want to get caught up in a never-ending loop of trying hard to climb uphill (competing against industry rivals), you should definitely invest in a tool which would automate the whole process.

That’s exactly where Meteora comes in!

What is Meteora?

Meteora is a powerful Instagram account management software which helps all kinds of businesses and influencers build an engaged following, grow sales and build brand credibility through automation.

Using this tool, you can easily create an ecosystem which, in turn, naturally propels your brand and establishes long-term customer relationships. Whether you’re an Amazon seller, Shopify seller or belong to just any industry, you can use Meteora to quickly market your products and boost your sales – while having complete peace of mind. This Instagram account management tool has been meticulously developed to take the pain out of social media marketing.

The Anatomy of a Meteora Campaign

The main purpose of using Meteora is to boost sales on Instagram. The tool has all the inbuilt features and techniques to automate much of the engagement and interaction that you need to create on Instagram to market and sell your products. Through the use of Meteora, your Instagram following increases automatically, while also offering the ability to block fake followers. You don’t have to like, follow or comment on social posts yourself because Meteora does it all for you while you sit back and watch your audience grow and see your prospects turn into paying customers. At any time, you can access the Meteora dashboard and check out the performance of your Instagram campaign.

All you need to do is tell Meteora the kind of audience you seek and the tool will give you the matching parameters to set up.

Audience Targeting:

Meteora offers four ways to target an audience – location, event, competitor and hashtag. If you want to target people based on your interest in a specific niche, hashtag targeting is what you need. Likewise, you can also target on the basis of a particular location, event or a competitor. Next, you can define all the parameters to fine-tune your targeting.

Messaging:

Now, that you’ve described the audience you’re looking for, it’s time to set how you’d like to interact with them. While setting up the parameters, you can refine the messaging as well. If you want to follow an Instagram user who interacted with one of your posts, Meteora helps you do that. You can also pre-write a comment and save it so that Meteora will automatically post it for your in response to a user’s comment. You can write these comments in advance based on the day of the week, location etc. You can also reword your comments anytime.

Key Data and Metrics:

Once your campaign has been executed, the data will start to come in. As you review the data, you’ll get a better sense of how the entire campaign is working. Based on the initial data of your campaign, you can refine your targeting further for better results. The reporting screen will keep you up-to-date at all times about the overall performance of your campaign. You’ll know how many likes and follows have been completed. You’ll find out how many fake Instagram followers have been blocked. The live feed on the dashboard will present a quick picture of what’s happening with your Instagram account in real time.

Meteora Pricing Plan

To suit different needs, Meteora offers three different pricing plans.

Basic [$49/mo]:

If you’re just starting out with Meteora, this is the plan you should probably pick up. The plan includes all engagement types, location targeting and hashtag targeting. Using this plan, you can grow your Instagram account by 25-55 new followers on a daily basis along with dedicated support.

Premium [$99/mo]:

This plan is a high recommend for savvy marketers. Some highlights of this plan include unlimited targeting (location, hashtag, event, competitor), fake follower avoidance etc. On account of higher suitability for a wide range of serious online marketers, this pricing plan is the most popular on Meteora. Choose this plan to grow your Instagram on a big scale.

Pro Setup [$249/mo]:

This is the best of all. With this plan, you’ll have a world-class team at hand to support your Instagram growth. Key features of this plan include direct message interactions, Google AI sentiment detection, algorithm-based target optimization, one on one target set up with an expert etc. This plan is a surefire choice, if you plan to make it big in market.

In addition to these plans, Meteora also has in store bulk pricing offers. If you’re a marketing agency, you should feel free to get in touch with the customer care team of Meteora to negotiate a great deal.

So, Are You Ready to Grow with Meteora?

Over 25 million businesses are already using Instagram to expand the reach of their products and grow their sales. If you plan to hit Instagram with a bang and do better than most other businesses with the least effort, Meteora is the tool you need. Automate all of your Instagram marketing and get ready to watch your follower engagement grow and your product sales shoot up quickly.