5+ Best Backlink Checker Tools of 2020 ( Free & Paid)

5+ Best Backlink Checker Tools of 2020 ( Free & Paid)

+ Best Backlink Checker Tools of 2020 ( Free & Paid)

 

With regard to SEO, much has changed in the last couple of years, but one thing that remains the same is the backlink.

Formerly, your site would rank higher based on the number of backlinks you’ve gotten, but in 2020 it’s all about how many quality links you have.

Last year, Google’s Penguin algorithm update killed all the private blog networks and devalued the low-quality links. In this tutorial, I will be discussing some of the best online backlink checker websites you can use to check how many backlinks your website has gotten.

Why you need backlink checker tools?

When any website links to your site or any page of your site from its website, this is called backlinks. Backlinks used to be one of the most important parameters for high page ranking and better keyword ranking. However, with time, Google demoted the priority of backlinks and added more signals to rank a website.

Backlinks are usually categorized in two ways: Dofollow backlinks and no follow backlinks.

When we talk about creating backlinks, we usually concentrate on creating dofollow links. Using backlink checker tools, we count how many backlinks we have created for our site. A good number of backlinks helps immensely in increasing the domain authority and also the Moz rank of our site.

Following are some free online backlink checker tools that will help you to see all the incoming backlinks to your website.

You can select any one of these tools based on your requirements.

Some of them offer detailed results while others offer only the number of backlinks, but none of them requires registration or sign up that makes the process quick and easy!

  • Update: SEMrush added backlink analytic feature

5+ Tools to Check backlinks

1. SEMrush (Popular)

SEMrush is a tool I have been using for almost 6+ years, and with the extra features they are adding, it is becoming a highly robust SEO suite.

Before I discuss the backlink checker feature of SEMrush, I must mention that SEMrush is a complete suite of SEO tools that you may ever need.

SEMrush has an extensive database that is updated daily, allowing you to check accurately your website’s backlink status.

Here is a screenshot of their main page, where I’m checking the backlink status of my website.

SEMRUSH Backlink overview report

Note how their domain Overview report displays details such as which TLD’s zone is linking you to the most pages.  You can also find details about the country from which you are getting most links.

You can use SEMrush to check backlinks for your website or your competitor’s website.

They also have a backlink comparison tool that you can use to compare your own domain’s backlinks with others, and get a complete report. Here is one such report:

backlink comparison

Overall, SEMrush is a tool that you should be using right now as your backlink checker.

Here is the special link that will allow you to try SEMrush for free for 30 days. (You can cancel anytime within the 14-day period, and you will not be charged.)

2. LinkMiner

LinkMiner

If you are doing Backlink analysis to find opportunities, you are going to love this one. Here are a few things that you can easily do with LinkMiner:

  • Analyze backlinks with all vital details
  • Embedded website preview from the dashboard
  • See the backlinks based on category (Blogs, forum, Q&A)
  • See the link strength
  • Mark backlink as favorite
LinkMiner Reports

They have also merged Majestic historic and fresh index and that makes them one of the best back link checker tool.

3. Ahrefs Free Backlink Checker: Recommended for link detox

Ahrefs Free Backlink Checker

Ahrefs is a recent addition and a popular backlink checker tool. They are a premium tool but you can check backlinks for free using their free plan.

You can see top 100 backlinks to any domain or a webpage using this free tool.

You can also register for an account and get a complete backlink analysis along with an anchor text analysis of your site.

Ahrefs offers a detailed analysis of backlinks to any domain or a webpage. The engine is very popular and you can see data like:

Following the Penguin update, if you are hit with negative SEO, this will be a time-saving tool for your site, as you can get all the link details along with a percentage breakdown of anchor text pointing to your site.

ahref anchors

4. OpenLinkProfiler

OpenLinkProfiler

OpenLinkProfiler provides you with different options while checking backlinks for your blog. This free backlink checker tool is brought to you by SEOProfiler.  For example, if you need a detailed report or optimization, or if you want to check backlinks for a single page or an entire website, Link Diagnosis allows you to do all of this.  It also offers various types of outputs and other features.

This is a free backlink checker tool that allows you to check the freshest backlinks (and all other backlinks) pointing to your site. You can also export 1000 of the freshest backlinks in .csv format. This tool is probably the best free option available for checking links to your site.

5. BuzzSumo

BuzzSumo Backlink Checker

BuzzSumo is one of my favorite tools for content marketing, and they offer a free version as well as a pro version. The pro version now has an added feature allowing you to check backlinks to your domain or any individual page. You also have the option to export existing links into .csv or Excel format.

6. Moz Link Explorer

Moz Link Explorer

Of all the tools listed in this article, Moz Link Explorer is old & popular.  If you want to compare backlinks between two or more domains, Open Site Explorer is worth trying. This tool works best when you have a paid account of SEOMoz though a free version of this tool is good enough to get you started checking the backlinks of your site and the sites of your competitors.

This article has pointed you toward some of the fastest and most trusted backlink checker tools for your website.

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The Relative Value of a High Page Rank Backlink

Page Rank has been a powerful tool for determining the general value of a website for nearly 15 years. While Google now uses close to 200 different factors to determine how a site will rank in its search engine, Page Rank still acts as a quick look rating to determine how valuable Google considers a single website’s opinion.

Acquiring the Right Backlinks

The best way to improve your search rankings is to increase the number of backlinks you receive. That’s a no-brainer. But, if you really want to push your site to the next level, you don’t want just any backlinks. You want the best backlinks – the ones with high Page Ranks that are strongly related to the topic of your site.

Low PR vs. High PR

Let’s say you go out and solicit three backlinks from three different blogs. Let’s say they are all in the same niche as you – organic gardening for example. So, the subject matter has no impact on the links and the sites all have regular content updated to the site on a daily basis, so the relative value of the sites is not in question either.

But, Site #1 has a Page Rank of 7, Site #2 has a Page Rank of 4 and Site #3 has a Page Rank of 2. Which of these sites is a better backlink?

The obvious answer is Site #1, but you probably don’t realize just how much better Site #1 is for you than any of these other sites.

While we will never truly know how the Page Rank is calculated or how much of it goes into determining the value of a link to your site, we know that to some degree it is exponential. A Page Rank of 7 is ten times better than a Page Rank of 6 which is ten times better than a Page Rank of 5. So, in essence Site #1 is 1,000 times better than Site #2 and 100,000 times better than Site #3.

Getting Backlinks

Of course, there is a good reason for this. There are fewer Page Rank 7 sites out there than 4s and 2s. The higher you go, the fewer sites there are and the harder it is to get a backlink from them. And again, context matters. Getting a Page Rank 7 link from a website that has nothing to do with your niche is probably not as valuable as a Page Rank 4 link from a site that is exactly what you offer.

But, in the end, Page Rank is a potent metric for determining where to mine your backlinks from. Use it wisely and you’ll jump in the search rankings before you know it.

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