Best Time to Post on Facebook [Check this before Publishing!]

How often do you post on Facebook? Do you only post maybe once a week or a month? Are you obsessed like me and post every 10 minutes? Okay, perhaps that’s a little much. But with all the things going on today you feel like you need to post a lot to keep in contact with your fan base and your readers. But how much is too much and when is the best time to post to get the best exposure?

In this post, we will take a look at some of the best times to make a post on the Facebook platform to do the most good. After all, advertising specialists and marketing experts alike will tell you it’s not how much you do but when you do it sometimes that makes a difference.

What is your goal for your posts?

First of all, you should ask yourself what you wish to accomplish with your post. Facebook is still one of the most popular used social media platforms in the world today. Over 2 billion users per day surf, shop, browse and talk to friends using this platform. They also often use the sharing feature to share interesting things with friends and co-workers.

This makes it a prime opportunity for small business owners to grab a bigger part of your target market on this prominent social media platform.

Facebook offers the potential to reach a huge market but when should you post? There’s an infographic available online that emphasizes when the optimal posting days and times are.

What do the statistics show?

Research on Facebook and social media behavior shows that the best posting days are Thursday and Friday in general. During this time, 71% of all internet users are on Facebook. The time of day is also important with 9 a.m. to 7 p.m. being the target range for general social media members.

More specifically, 1 to 3 p.m. weekdays is optimal for most users. 66% of men use the platform when using the internet on Facebook and 77% of women. Some other statistics indicated that most women who were on Facebook are over the age of 50 and live alone.

The age ranges vary, though given the different times of day and the days of the week. For example, you’ll find ages 18 to 29 of both genders being online about 87% of the time during the peak. While only 73% of persons age 30 to 49 online during that time. So this tells you that the younger people are probably online more on Thursday and Friday.

What does this mean to you? If you are trying to sell a product to younger people should you be on during this time? Perhaps, but chances are you will not get as many people who have more money to spend such as the older group of 32-49-year-olds. Sure some younger people have money from college or parents, but if you want to reach the age range that has more money to purchase with, you will want to target the slightly older shopper too.

All of these numbers can be confusing, and it takes more than a one-time look at the numbers to decide on when you should post. If you study the individual stats, though, you’ll start to see a pattern emerge of when you are most likely to be speaking to your target audience. The key to success with this is in carefully defining your target audience before you post and seeing them in your mind.

This also helps you shape the content of your post when you are thinking of your target audience in your mind as you create content. Likewise, the people reading the post will know it was intended for them because you are addressing their needs in a way that your competition is not doing.

Regarding the numbers, Mark Twain once said there are only two things in life: lies and “damned lies and statistics.” That’s not to say that the statistics can’t be trusted but let’s try to buckle down and look at the specifics of when you should probably post the most.

Getting More Specific

Some of the best general research shows that the best time to post is:

  • between 12 noon and 3 p.m. every Monday Wednesday Thursday and Friday
  • Between 1 to 3 p.m. on Thursday and Friday’s
  • From 12 noon to 1 p.m. during Saturday and Sunday (best for increasing engagements)
  • Between 10 a.m. to 3 p.m. during weekdays are the safest times to post

What are the worst times?

Before 8 a.m. and after 8 p.m. on Saturday and Sundays are considered the worst times to post since people are usually out and about doing other things during this time.

But what helps you make your our ROI and maximize posting time on Facebook? The answer: spending time with your target market. You need to get your information in front of the people who are most likely to purchase from you, not just anyone. So while we can speak in generalities and it might give you a framework of when you should generally post, you really should focus on the times that are most likely to bring you sales and engagements for your target audience.

When determining the best times to post you should consider the following factors:

  • Who is your target market
  • When are they usually online on Facebook and looking to connect with others
  • Picture of your target audience and think about what their interests are and what Lifestyles they lead
  • Think about their age range and gender
  • What type of products or Services could you offer that they would buy
  • What types of products and services would they want to share with others

Selling Internationally

You also need to consider the time zone differences if you have an international audience or people from other countries visit your site. You don’t want to miss out on a sale or inquiry by forgetting to keep the time zone differences in mind.

There is never a one-size-fits-all formula and no universal solution that fits everyone, so it is up to you to do your research and decide when the best time is to put up ads and when you will have them run.

It also should help you lay some guidelines on when you will make your posts and who you will be speaking to in those post. When writing original content, it is always important to picture your audience in your mind, so you know who you’re talking to.

Best Practice

The best idea to take the general statistics that we told you earlier from the infographic statistics and then combine that with your knowledge of your particular target market. Additionally, you may want to conduct experiments via Google Analytics or some of Facebook’s pixel tools so that you can get a true picture of who your audience is, when they are on Facebook, and when they are most likely to react to your ads and posts.

Ads vs. Posts

Finally, it’s also important to consider the difference between Facebook ads and posts. Ads are to advertise a particular service or product that you offer with your company or business, while posts could be just PR for your brand, and getting to know your posts. You may be wanting to invite newcomers to your site and any other kinds of things.

Importance of Media

Be sure to include media such as podcasts and videos as well as infographics or photos as this tends to bring a higher level of engagement no matter what time you post.

If you go back and reread this post, you should be able to get a general idea of when to start posting. Then gage your results by the interactions and engagements you get based on a Facebook ad campaign. Facebook does the statistical analysis for you, so this takes out the guesswork.

Have fun and remember, you are speaking to a specific audience. Don’t lose sight of the goal.

Domain Registration Tips: 7 Things to Know Before You Buy

Domain Registration Tips: 7 Things to Know Before You Buy

Registering a domain name for the first time can be one of the most exciting things you do when starting a new website or business on the internet. For many of us, registering a new domain name is nothing new, and it to some it might actually seem quite tedious. However, I still get excited when I register a new domain these days… even with then 400+ I already have, each domain is unique in their own way and full of potential.

At the same time, millions of people are still starting a website or blog for the first time daily, and with each of these, they will also need a domain name. To help with the process of grabbing a domain name and making sure you are setup for the long haul, today I’m going to highlight seven domain registration tips that everyone should be aware of — even if you’ve already registered hundreds of domain names in the past.

Grab All Variations of Your Domain Name

When registering a domain name for your personal site or business, make sure you spend the extra few dollars to grab the .net and .org versions of these names as well. With a low investment of around $10 per year for a domain name, it’s just a no-brainer to not let such domains get in the wrong hands — especially your competitors!

Make the Process of Domain Transfers Easy

Some domain registration services make it a real hassle to register domain names and transfer them to another location. A domain transfer might take place if you want to swap ownership or simply keep all of your domain names under one provider. To learn more about this process, I recommend you read this guide on the domain name transfer process, along with the many different fees, benefits and things to be on the lookout for depending on your domain registrar.

Secure Your Personal Name as a Domain

If you are lucky enough to have a unique name, there is a good chance someone didn’t grab your personal name as a domain yet. However… in most cases, the chances are against you.

This means you should head over to your favorite domain registrar and check to see if your personal name is available. Heck, check your spouse’s name and any family members too! It’s only a matter of time before all personal names are scooped up, and potentially out of your hands forever.

Enable WHOIS Protection on Your Domain

Did you know that when you register a domain name, you are potentially putting all of your information out there for the world to see? It’s true, and all it takes is a simple WHOIS search. Go ahead, try it sometime.

The good news is that you can protect your personal information from being easily accessed on such sites by simply implementing WHOIS protection when registering your domain name. There is usually a small fee associated with this, but it’s well worth protecting your personal identity in the process.

Make Sure to have Auto-Renew on Your Domains

Once a domain name is registered, it’s usually gone for good. This is due to the fact that domain names are extremely cheap to register and renew on an annual basis. However, sometimes people forget to renew their domains and then they are instantly picked up from domain registry companies to be resold at a higher markup.

Most domain registrars will allow you to register a domain for multiple years in advance (which may help with SEO, though this is always up for debate), but the option should also be there to automatically renew your domain names as well. Make sure this option is always in place, while also making sure your credit card and payment information are up to date as well.

Choose a Domain Name that is Easy to Spell and Remember

When it comes time to register a domain name, you are likely going to need to get a bit creative to find something that is available. At the same time, don’t get too crazy with it. I understand the process of finding a good domain name that isn’t already taken can be quite frustrating and timely, but before you register a domain name that you think might be pretty amazing — think again!

For example, I highly recommend you stay away from misspellings and the use of hyphens and numbers in your domain name. For example, if the domain name seeyoulater.com was taken, you wouldn’t want to register CUL8ER.com because it’s “cool”. Think about all the times you would need to spell out your domain name versus just saying it. In short, get a unique domain name, but make it easy for your audience to find, spell and remember in the process. If you still aren’t having a lot with coming up with a unique domain name of your own, try any of these domain name generators to help out with this process.

Don’t Pay Too Much for Your Domain Name

My last domain registration tip for you is to simply not get ripped off by registering domain names at the wrong location. For example, when I first started registering domains in the late 90s, Network Solutions ran a monopoly over the world of domains and it cost $70 to register a domain name ($35 for two years). Now you have a world of options for registering domains, also at a much lower rate as well (around $10 a year). Yet some people are still paying $30+ per year to register and own their domains on an annual basis — this is just a waste of money. Find out how much you are paying for your domain name registrations, and if it’s too much… it’s time to find another registrar. Even though it might only seem like the difference of a few dollars to register a domain name, this could add up to hundreds or even thousands of waste dollars per year if you have several domains that are up for renewal.

I Hope You Enjoyed My Domain Registration Tips

As someone who has been buying and selling domain names for nearly 20 years now, I’ve had my fair share of experiences with each of the points I highlighted above. Your domain name is going to be the beginning and end for your site, so make sure it’s pretty great. Don’t rush to go live with your site until you found a perfect domain name to represent your brand, it’s mission and content.

Once you’ve found that perfect domain name for your next site, be sure to follow my blogging guide for a complete walkthrough of how to start a successful website or blog from day one.

What You Need to Know Before Applying for a Business Loan

What You Need to Know Before Applying for a Business Loan

On the internet, it might seem quite easy to start a business of your own. In most cases, all you need is a domain name, web hosting, and an idea for your business. However, if you’re going to start a much larger business where you might be hiring employees and need investment money, you might be considering your different options for funding the company or even taking out a business loan.

While there is nothing wrong with investing in your company and getting funding for the necessary start-up phases, it is wrong to not have a clear understanding of what you should know beforehand. Not all business loans are the same, nor are the methods of getting funding for your business. Just like the internet has changed the rest of the world, it definitely changes the way people can create a business, get access to investment money, and build a successful brand in the process.

To help with this process, below you will find a list of resources and key data points that you should know before applying for a business loan.

Review Online Lenders and Banks

Not only has the internet completely change the way business is done in the world today, it’s now offered the opportunity for anyone to get started with an online business of their own. At the same time, it’s also eliminated the need to walk into a bank and apply for a loan in person. Now everything can be done online, along with the necessary research and due diligence to find a quality lender or bank that is right for you or your business.

With this in mind, it’s important to read through online reviews of top lenders and banks, while also searching what the best small business loans are. Not only will you find ratings for each lender, you will also find real reviews from customers and clients who have already gone through the process. No matter what type of loan you might be looking for, it’s likely there is already a resource guide online covering that exact topic and focus. Once you’ve found a selection of top lender that fit your needs, you should narrow down your list to just a few and then make your final decision based of each of the key points below.

Explore Your Funding Options

As mentioned earlier, there are many different options when it comes to borrowing money. Gone are the days when you have to dress up in a suit, throw together a huge business plan and walk into a local bank and pray they will accept your idea. Now it’s all about filing online and finding the right investor or bank for your loan request.

For those in need of getting their hands on money fast, cash advance and payday loan websites are an opportunity (though they usually come at a higher cost), while PayPal also has their own working capital borrowing program as well (which has proven to work well for many existing online businesses). The benefit to having so many options is having the ability to find the right borrowing method that not only fills your need but also has a wide range of payment options to choose from.

Know Your Credit Score

One of the most important factors when getting any type of loan is going to be your credit score. Individuals have a personal credit score and businesses actually have a credit score as well. Depending on the quality of the score and your financial history, the amount that you can actually borrow will vary along with the interest rate that you will have to pay the loan back.

A high credit score is anything above 700, while a low credit score it would be anything below 600. The higher your credit score, the more success and lower fees you will find when borrowing.

A recent article in HuffingtonPost had the following to say in reference to credit scores and loan financing:

FICO credit scores range from 300 to 850. Higher figures represent greater creditworthiness. Anything above 600 is typically considered all right, but you ideally want a score in the 700-850 range for optimal borrowing capability.

As Experian notes, credit scores are calculated using the following formula:

  • 35 percent: Payment history
  • 30 percent: Amounts owed
  • 15 percent: Length of credit history
  • 10 percent: New credit
  • 10 percent: Types of credit used

Have a Good Idea on How Much You Need

Before applying for a financial loan, it’s best to know why you are going to need the money in the first place and also how much you are going to need. Based on your personal and business history, along with your credit score, the amount of money you can apply for it and be accepted will vary. Another consideration here for how much you should be borrowing will also come down to your repayment plan and interest rates charged by your bank or lender. There is also a big difference between a credit line and a bank loan, as one will charge interest on the total amount borrowed versus the other which will only charge interest on the amount you actually take out.

Understand Loan Repayments and Interest Rates

As a business owner or entrepreneur, you are very good at what you do — which is running your business. However, this doesn’t mean that you will know everything there is about business financing and the terms and conditions that might be placed into your potential long. This is why it’s extremely important to take the time and research all loan repayments and interest rates before applying for your next loan. with so many different options now available online, not all loans are built the same way as traditional bank loans. Some might have upfront costs, others will have interest rates that you can pay over time and some will have a combination of both.

After reading through each of the resource guides and key points above, you should have a much better understanding of what it takes to get a loan for your business, while also knowing how much to request in the process. For more resources and business funding options, be sure to read through our six ways to fund your startup idea article.