Blogging

5 Powerful Benefits of Facebook Marketing Services for Your Business

Dec 23, 2020 | Social Media

Are you a small business owner? If you are, then you understand the challenges of reaching new customers and maximizing revenue.

That’s why you need all the help you can get.

It’s no secret that marketing isn’t easy. After all, the goal is to reach your target audience while keeping advertising costs as low as possible. Fortunately, you’ve come to the right place for help.

This article takes a look at the benefits of Facebook marketing services. Keeping to get the inside scoop on how to take your social media marketing to the next level.

1. Robust Analytics

One of the primary benefits of using Facebook ads to market your business is access to incredibly powerful analytics. In fact, this is the type of digital feedback that you really can’t find anywhere else.

Facebook analytics are essentially limitless. They provide a wide variety of reports regarding your ad’s performance so that you’re never having to guess or make assumptions about who’s seeing them and how they are reacting.

You will be provided with metrics that tell you everything you need to know about your weekly reach, the number of pages like, post engagement, and even which ads are performing best.

2. Create Ads that Maximize Specific Objectives

Facebook marketing also provides a range of tools that enable you to create ads that cater to specific objectives. The Facebook ad platform walks you through a series of simple steps, letting you target your audience, set a timeframe that your ad will run, the size of your budget, and the type of ad you’re wanting to create.

It’s important to understand that ads are extremely customizable based on how you hope to accomplish. This allows you to create more effective ads so that you have a better chance of delivering the best results possible.

Here’s a resource that will help you take advantage of Facebook services.

3. The Ability to Micro-Target Your Audience

When it comes to effective marketing, few aspects are more important than targeting a specific audience. After all, targeting everyone in the world is inefficient and expensive. In other words, the only people you really need to make sure see your ads are the people who are likely interested in what you’re selling.

Facebook ads enable you to be incredibly specific, so that you’re limited exposure only to your target audience, thus increasing your rate of click-through.

4. Increase Clicks and Conversions While Keeping Costs Low

Facebook ads also help increase clicks while keeping marketing costs to a minimum. Keep in mind that you want your audience to see your ad, and then respond by clicking the CTA button. Facebook helps you keep costs low while at the same time maximizing your click-through rate. This allows you to squeeze the most value possible out of every dime of your marketing budget.

5. Take Advantage of the Power of Social Media

The simple fact is that people spend a lot of time on social media. Facebook ads put you in a position to take advantage of this by driving Facebook traffic to your website.

A Guide to the Benefits of Using Facebook Marketing Services

This is a great time to be a small business owner. Fortunately, Facebook marketing services can help make your next advertising campaign a big success without spending a fortune.

Keep scrolling to discover more cool business and lifestyle tips on this blog.

10 Benefits of Animated Videos For Your Business

Oct 7, 2020 | Animation, Video Marketing

Entrepreneurs often put their heart and soul into developing the perfect product. But even the best of products fail to become a success unless they are marketed well. The online world has opened up simple and impactful ways to market various products and services. Amongst the most effective ways nowadays to grab the attention of your target audience are good animated videos for your business.

These videos help highlight the key points about your company or product in a simple and effective manner. If your goal is to sell a product, explain a concept or an idea to a large crowd, animated videos are a sure shot way of keeping your target audience engaged and interested in what you are saying.

In short, one can remember this equation if one wants to grow his business:

Entertainment + Engagement = Sales

Let us see 10 creative ways in which animated videos can benefit your business:

1. Help you stand out from the competition

Digital marketing is increasingly transforming into a competitive marketplace and it’s important for your business to stand out from the competition. An animated video can easily set you apart from your competitors since it establishes you as a creative, innovative and futuristic company.

2. Boost Conversion Rates

Animations do not just engage your customers; they also inspire them to actually make purchases and help your business in maximizing profits. Statistics reveal that including an animated video on your landing page can increase your conversion rate by a whopping 80%.

Whether you are trying to sell clothing or books, any product can be marketed through an animated video, no matter how serious or light-hearted your product is.

3. Engage with your customers

Nowadays, consumers engage with online video content on a daily basis. In a recent research, it was found out that one third of all online activity time is spent watching videos. Engaging your customers is, therefore, ever-important in the competitive world of digital marketing and can be regarded as the first step towards making a sale.

So, you need to use content that gives you the best possible chance of effectively engaging with your customer.

Animated videos are the perfect way to engage potential customers since they provide a way to present essential information in an attention-grabbing and interesting manner.

4. Improve SEO

Just like people, Google also loves animated video content. Including animated videos on your website is an excellent way to improve your SEO and can help your business to rank higher on Google searches. This makes you more visible and accessible to potential clients.

Google’s algorithm for search rankings also considers the amount of time visitors stay on your website and this is one of the many reasons that animated videos have been witnessing explosive growth.

5. Impress clients at sales meetings and attract attention at events

What would you prefer to see in a sales meeting? A boring PowerPoint presentation or an interesting animated video?

Showing an animation in a meeting is an impressive way to get your message across to potential clients and successfully close a deal. Also, showing an eye-catching animation on your stand at an exhibition is an ideal way to draw people in and start conversations with them.

6. Help clients to understand your product

If a potential customer is unable to grasp what you are selling them, they surely won’t want to buy it. Animation explains the purpose and function of your product in an easy-to-understand way.

The products and services offered by your company are designed to make your consumer’s life easier. Animated videos can be great when it comes to story-telling. A 90 to 120 second animated skit showing real life instances of how your products and services will make your consumer’s life so much easier will definitely work wonders for your business.

Promoting your product through an animated video – whether a whiteboard animation video or a 2D animation video greatly simplifies your product. You can easily break down how your product works to its simplest form with the help of an animated video.

7. Save your time and money

Unlike live-action videos, animations don’t age very quickly. In live-action videos, fashions from a couple of years ago look ridiculously dated now. Choosing an animation instead will save you money as it will remain fresher-looking for longer and will need to be updated less frequently.

Also, an animated video has the ability to express in a matter of minutes what could take hours to read or simply listen to. Thus, by commissioning an animated video you will save yourself precious time.

As compared to live human actors, animation does not promote any particular age, race or nationality. This is vital because the internet is fast becoming a global marketplace. Therefore, your business needs to appeal to everyone, no matter who they are.

8. Expanding Your Reach

As a business owner, you would want to reach out to as many consumers as possible and present them with your products or services. Facebook, Twitter and Instagram are popular social media sites that allow users to reach out to millions of people from all over the world.

With the help of an animated video, you can easily spread the word about your product or services, that too in a fun and interesting way.

9. Bring your ideas to life

With the help of an animated video, you can tell any story you want – how going into this business changed your life, how your product can change the life of your client, how your product gets your heart pumping etc.

You can take advantage of this creative vehicle to visually display and explain to your clients what you hope to reveal about your product.

10. Brand development can be easily promoted through animated videos

Animated videos give you a golden opportunity to artistically integrate logos, color schemes, and brand images into your video. You can effectively create recurrent themes and brand icons through a series of animated videos.

Animated videos – An effective marketing tool

Considering the aforesaid points, animated videos are an effective marketing tool that can facilitate in promoting your business as well as your products.

However, not all animation videos become a hit or go viral. You need to think creatively and try different ideas for your videos to become popular with the masses. Thus, you should hire a professional animated video company which can make the best animated videos for you.

7 Benefits of Adding Videos on Homepage of Your Website

Oct 7, 2020 | Video Marketing

Videos are one of the most intriguing mediums of communicative marketing tools today. They are the best story-telling devices and have been used by almost all businesses to inform, engage and persuade their potential customers. However, besides using them as explainer videos or social media videos, did you know you can use videos as a design element too? Yes, videos on homepage are the answer. Homepage videos improve your business website, stimulate senses of your target audience instantly and help you stay relevant across all devices. In addition to that, these videos can invoke an emotional response from your potential clients and you can see longer staying times.

Our article is designed to let you know the several benefits of adding videos on homepage of your website:

1. Establish a Strong Brand Personality

Needless to say, visibility matters a lot today. It is the age of fighting for prominence amidst tough competitors. But you can’t stand out in the strife if you are not unique. To become one-of-a-kind you need to establish a strong brand personality. Adding videos to the homepage describes your character to your target audience. Embedded videos are a great way of displaying your company culture in a more appealing and modern way. Your visitors would understand your business persona and decide how you are different than others within the industry. They can easily relate to what you are trying to convey and build a long-lasting emotional connection with you.

2. Homepage Videos Boost SEO

Website homepage videos can be a stimulating SEO (search engine optimization) act to rank better in Google. Websites with embedded video have an increased chance of featuring on the front page listing on Google. Visual communication is said to have a considerable impact on a large number of audience. Reports published in Animaker.com have confirmed that 88% of visitors prefer to adhere to a site when there are videos on the homepage.

3. Entertains and Engages Potential Customers

Homepages are the first things in a website that a site visitor comes across. Through these they form the first impression of the website. Hence, it’s necessary to craft a delightful experience for them. Adding videos to your homepage is the best way to engage your audience with your brand. Website with video background serves a two-way purpose- one, it is informative and two it is entertaining. Such a site has the quality of captivating your audience both actively and passively. There’s no denying the fact that your target audience gets fully involved with your brand. Thus they spend more time on your site and actively participate with your value proposition and call to action.

4. Increases Credibility and Trustworthiness of the Brand

Do you portray a credible and reliable image to your customers? If not then take the opportunity of homepage videos. The best use of video on website is to increase your brand credibility and promote trustworthiness. Focus on creating an interactive video website, set up a live streaming event and ask your customers to participate, let them ask questions about the services/products and explain to them how your product/service can solve their problems. These endeavors of yours are quite beneficial because it will turn skeptical buyers to rely on your brand above others.

5. Widens Your Reach and Increases Your Visibility

Embedding videos on your website naturally give your site an SEO boost. As adding videos on the homepage gives your website an improved search engine ranking more and more people can see you and spend more time on your site compared to your competitors’. Videos are more shareable which means other communities and companies will share your content. When a visitor learns about your brand and gets satisfied he/she talks about it and shares his/her experience to the acquaintances and this way you accomplish your goal and spread your brand name to a large group of people.

6. Homepage Videos Double Lead Conversion

Needless to say, the primary goal of creating a website is to drive traffic and find potential customers. To do this, you must be searching for unique ways to increase regular visits to your website, video on the homepage does it for you. You can’t afford to lose prospective clients once they come, you need to keep your site visitors stick to your website. Incorporating videos on the homepage would expose your value proposition to the potential customers and further encourage them to take specific buying actions. Homepage videos are a great way to get people to regularly visit your website because they simplify the product benefits and communicate those to the audience in an exciting, attractive and interesting way.

7. Conveys Your Message Instantly To the Target Audience

Now we know that people have a lower attention span, lesser than a goldfish. And this attitude of your website visitors makes them skim through a site that presents information textually. In fact, most of the time they miss important messages you might have tried to convey and your purpose is not achieved and you continuously lose prospective customers. Well, there’s a solution to this problem. If you want your website visitors to digest every bit of information you share, introducing videos can make it faster than information they read. Videos are undoubtedly an excellent complement to your copy and will strengthen your message overall.

Take a look at the finest examples of videos on homepage:

Rypple: Cloud Computing-Based Management Platform

Rypple, is a platform that is ideal for managers and employees to improve performance. The company displays its video on the homepage as an introduction to the problem it promises to solve and its benefits. The company says that it has seen an incredible increase in conversions. Clients have agreed that this video tells a story that they can easily relate to and understand its purpose.

Wishpond: Marketing Automation and Lead Generation Platform

Wishpond has embedded video on its website to give its web visitors an opportunity to understand it better. The company takes visitors through the day of a marketer using their platform. The video has been created practically to make every marketer know how he/she would benefit from using the platform.

Go Pro, the leader that offers high quality action camera. This small, versatile and lightweight device is available with a waterproof casing. There’s an incredibly engaging video on its homepage. The video lets the viewers enjoy the camera itself in a variety of unusual situations from another Go Pro.

Rounding off

Are you still baffled whether considering videos for your website homepage is worthy or not? The advantages of using videos mentioned above hopefully answers all your queries for sure. Finally, we can conclude there are enough reasons of using videos in web design. A video is the present; it’s the future too. Hence to strive in the competition as a marketer you need to align yourself with the recent trends, i.e. embedding videos on your homepage.