3 Ways Successful Email Validation Leads to Better Marketing

3 Ways Successful Email Validation Leads to Better Marketing

You’ve started a new business and have an email marketing campaign in full swing. It helps your emailing list grow. After the campaign is over, however, things start to diminish a little.

This might be because people gave you a fake email so they could take advantage of your campaign specials. They could have also made a temporary email and deleted it once your promotions stopped.

That’s why using an email validation tool is so important. It can detect these fake emails and keep your list clean.

That’s not the only reason why you need this tool. Check out this guide to learn more about what email validation is and why you should be using it.

What is Email Validation

Email validation is the process of verifying an email to make sure it’s legit and belongs to an actual person. There’s no rule that states that you have to set up email validation for your business.

There are a lot of benefits of using the email address validation tool on emailoversight.com. It will get rid of email bounces, you won’t get as many spam complaints, and you won’t get blacklisted by email service providers.

1. Get Rid of Email Bounces

When an email bounces this means that the email tried to go to an invalid recipient. Either the person deleted their email or they never had it in the first place. Again, many people give fake email addresses.

These bounced emails don’t do any favors for your sender score. To avoid them, you’ll need to use email list validation tools. They will signal out these fake or deleted email addresses and remove them so you stop sending messages to them.

2. Reduce Spam Complaints

Another thing that will affect your sender score is spam complaints. You want to get as little of those as possible. That means you have to constantly pump out content that users are interested in.

The sad truth is, you can’t please everybody though. At some point, someone may hit the spam button. An email address validation tool will mark the people who make spam complaints so you stop sending them your content.

3. Don’t Get Blacklisted

If you get blacklisted, it will prevent all your email messages from being accepted by the server. Some servers are pretty strict with this. Others will unblacklist you after a certain amount of time.

A validation tool will help you keep your email list clean so it’s less likely that you’ll be blacklisted. You should also keep an eye on your IP.

This will keep you updated on your status so if you’ve been blacklisted, you’ll know about it. You’ll then be able to take strides to get things worked out before you launch a new campaign.

Start Using an Email Validation Tool

Using an email validation tool will help you get relevant content to your email listers who want to see what you have to offer. It can also keep your list clean so you don’t end up sending messages to those who don’t want them. Trust us, using a tool is better than getting blacklisted.

Looking for other ways to keep your business’s reputation intact online? Check out our blog to get a few more pointers.

Bluehost vs Wix (2020) – Which is the Better Hosting Service?

Bluehost vs Wix (2020) – Which is the Better Hosting Service?

When it comes to choosing web hosting services, it can be a difficult choice. So let’s do a deep dive on two of the more popular hosting services: Wix vs Bluehost. They both are very good web hosts, but have quite a different feature set and excel in different areas. We’ll be covering some of the core concepts that differentiate each host so that you can figure out which one is best suited for your needs.

The criteria we will be judging each host on is as follows: 

  • Performance
  • Usability
  • Capabilities
  • Support
  • Uptime
  • Price

Each of these are core staples of a web hosting service. So we need to figure out which hosts excel in which areas. That way you will be able to make an informed decision on which host is suited best for you. 

So let’s jump right in.

Performance – Bluehost vs Wix

When it comes to performance they both have similar ping times. Each website was tested over several months to check average speeds. To do this, we used Pingdom and set up regular interval pings. Heres what we found.

Bluehost has a ping from the USA of about 330 – 450 MS. This averages out to be 390 MS

Wix has a ping from the USA of about 450 – 550 MS. This averages out to be about 500 MS.

In this case, Bluehost takes the cake for performance. Over the months that we ran this test, we saw about a 100-millisecond difference in speed between the two hosts. We did further research into the statistics behind the speeds and found they confirm our findings.  

While a 100-millisecond difference isn’t considered HUGE. It definitely is something to take into consideration when looking for a speedy web host. The average user loses interest in around 3 seconds. As such you need your website up and loaded with enough content for the user to read far before then. With this taken into account, you lose around 16% of your time when using Wix and about 13% when using Bluehost, from pure server load time. 

These performance tests can, of course, vary depending on your location and where you plan to host the servers with each of these services. But in our general consensus Bluehost definitely wins out on the performance side of things.

Usability – Bluehost vs Wix

Judging usability when it comes to web hosts can be a bit tricky. Both Bluehost and Wix strive to create an amazing user experience so that each person is able to manage their websites without any troubles. So we’re going to be looking at some of the tools you will be using on a regular basis to manage any service you might obtain through these providers, like hosting and domain management.

Bluehost Usability Overview

First up is Bluehost.

Bluehost UI

Bluehost has a simple and clean design when it comes to their User Interface. From their website, once you login, you should be greeted with a screen that looks something like the above.

The interface will allow you to perform most of the main features you will need when it comes to managing your website and domains. Under the “My Sites” section, it will have a list of all websites you have currently hosted on the server. Each one can be individually managed and the settings can be adjusted from that screen. 

The Domains tab allows access to a list of all the domains you have registered with Bluehost, as well as any 3rd party domains that are pointed to their name servers. Here you can manage the settings of each domain, things like changing their nameservers, modifying their DNS or transferring the domains.

That being said, the process for setting up your initial account can be a bit tricky. There are some specific caveats that need to be taken into account when setting up your website. Things like, going to your domain list and assigning the domain to a subdirectory for a new website. Instead of having this be done automatically, you will need to perform this manually. 

When it comes to advanced features Bluehost has all of the same features you can expect from a CPanel manager. 

Overall, the design and usability of the server platform are generally well done. Besides a few points of contention, it is pretty easy to set up and manage a multitude of websites using their panel. Albeit, its mostly just a CPanel manager, covered with some pretty graphics.

Click here to visit Bluehost

Wix Usability Overview

Next up is Wix.

Image result for wix dashboard

Wix, in my opinion, has a very unique User Interface. Instead of being set up for fine tune control, it is set up with the goal of easing users into the website creation process. They have a clean and simple design, just like Bluehost, but it is aimed at a completely different audience.

The builder Wix uses is very user-friendly and makes a lot of the more difficult aspects of creating a website pretty simple.

While Bluehost strives to give the user complete control over their server and website management, Wix aims to provide the user with simple controls to manage their business. As you see in the above screenshot, the options for managing the site, domain, and emails are limited to specific views. Wix guides you through the process, rather than giving you all of the options up front.

Wix does a tremendous job helping users throughout the entire process of helping the user create their own website and setup each facet of it. It will guide you through the website creation process, domain setup, and even email marketing even without any previous website management experience.

Click here to visit Wix

So which is best when it comes to Usability?

When it comes down to it, they both excel in completely different areas. If you are more experience in the web development process and are looking for a tool that gives you easy access to manage everything to do with your servers, Bluehost definitely wins. On the other hand, if you are purely looking to set up a website for business or personal needs and want a calming user experience without all the complications, Wix definitely wins.

TL;DR

Fine Tune Control – Bluehost

Ease of User for a Single Website – Wix

Capabilities – Bluehost vs Wix

The next big criteria to take a look at is the capabilities of both hosting services. Both Bluehost and Wix provide their own exclusive tools to help you manage your website and domains in order to give you the best user experience. So what do each of these services offer? And which is the best for what you are looking for? Let’s find out.

Bluehost Capabilities

When taking a look at the capabilities of Bluehost, it’s important to understand that some come with certain plan ranges. For the sake of this review, we’ll be assuming and looking at the capabilities that come along with their recommended plan, Choice Plus.

Image result for bluehost unique features

Obviously, some of the big perks that they show on their plans are:

  • Unlimited Websites
  • Unlimited SSD Storage
  • Unlimited Bandwidth
  • Free SSL Certificates
  • Unlimited Domains

These 4 features are laid out without much fanfare, so it might be easy to overlook some of them. Of the listed features there are a couple that stand out as being extremely beneficial. 

Being able to create an unlimited amount of websites is a huge benefit compared to many hosting services. This allows the flexibility of using this hosting service for many different projects without the need for purchasing multiple plans. Definitely, a lifesaver if you plan to have more then one website and don’t want to end up paying a pretty penny to have a bunch of different hosting plans.

Unlimited SSD storage and Bandwidth go hand in hand with the opportunity to create multiple websites. A lot of hosting services will limit the amount of storage you are allowed to have but especially limit the bandwidth usage. These are very important factors to take into account when creating choosing your hosting plan or service because the bandwidth will affect how fast your users are able to view your website, as well as how many users your website can handle simultaneously.

Bluehost also makes it pretty simple to create WordPress official site. Once you set up the hosting service adding WordPress only takes a few clicks.

Outside of those upfront perks featured in the plan comparisons, you will find that Bluehost has a multitude of support for various scripting languages and databases. This is especially important for hosting websites that vary in their programming.

Click here to visit Bluehost

Wix Capabilities

Just like with Bluehost, the capabilities of Wix depend on which plan you will be using for your hosting. In this case, we will be using the Most Popular service plan, Unlimited Store, as our reference for capabilities.

Image result for wix hosting plans

Some of the big perks you will get when choosing Wix are:

  • Unlimited Bandwidth
  • Free Domain
  • $300 Ad Voucher
  • 50,000 Email/Month Campaigns

Diving into these features, they are superb if you are looking to start your own business website. 

Unlimited Bandwidth is a must have to make sure your website is running at top speed and can serve a multitude of users at the same time. The Free domain that is included with this plan is a great feature to have and allows you to easily jump straight into your website creation from the initial purchase of the plan.

Wix uses there own content management system, which removes the need for hosting WordPress. This also means it’s more accessible to those who aren’t as proficient with programming and web development. It’s pretty easy to use and create content using Wix, but that can also mean a lack of customizability for more advanced users.

The $300 Ad Voucher is extremely beneficial if you are looking to start advertising your website or services you provide from your website. This can more than makeup for just the price of hosting alone. One caveat is that these vouchers can usually only be used once, so if you have used them in the past, they might not work again.

One of the big features that is great about Wix is their integration of email services. Not many other hosting services provide such capability, other hosting services require you to use 3rd party services such as ConvertKit or Mailchimp to email your subscribers.

Finally, what Wix is most known for, the Drag and Drop Website Builder. Wix has a unique feature allowing you to easily build your own website with no coding needed. You simply enter their drag and drop website builder and you can mix and match a variety of different modules to create your very own site. These can easily be customized to fit your exact needs. This feature is by far the biggest selling point Wix has over other website hosting services.

Overall, these features are superb for the entire process of website creation. They allow you to easily create an entire online business. They help you through the entire process of setting up and designing your website, creating an email campaign and advertise your finished website to end users.

Click here to visit Wix

Overall Impressions of Bluehost and Wix Capabilities

Again, these sites excel in their own capabilities. But they are far separated in which use cases will benefit from such features.

If you are looking for a website hosting service that will allow you to create multiple websites and easily be able to manage each of these websites, then Bluehost is definitely the better option.

If, on the other hand, you are looking for a web hosting service that will guide you through the entire process of creating a business website, then Wix is the better option.

Bluehost has great features when it comes to creating and maintaining websites, through unlimited bandwidth, storage, and domains. Which is rarely seen in the web hosting field. 

Wix has features that shine when it comes to creating the ultimate business website, through a clean and simple drag and drop website builder, unlimited bandwidth, Ad vouchers, and an integrated email campaign service.

Customer Support – Bluehost vs Wix

A huge factor in choosing a great web hosting service is customer support. This is your lifeline for solving any problems that may occur, as well as getting any necessary technical help to guide you through the process of your various projects.

Over the course of many years using both Bluehost and Wix I have come to see that while both services have great customer service, they are oriented for completely different audiences. 

Bluehost Customer Support

When it comes to Bluehost’s customer support, the have a variety of different options. Customer support is supported through phone, chat, and email. By far the most common and fast method of contacting support with Bluehost is by using their online support chat.

With Bluehost support, they excel at helping their customers through the technical difficulties that arrive when managing websites.

I have had many cases in which I have needed help with such issues and they were taken care of in minutes. At one time in particular, not too long ago, a plugin for WordPress had been exploited to gain access to thousands of websites. Unbeknownst to me, my website had been hijacked through this plugin exploitation and I could not access the website at all. Within just a couple of minutes of contacting their support, they had the issue fixed. They had rolled back the website to an earlier version, found the issue with the plugin exploitation and disabled it.

Although anecdotal, it goes to show their expertise in the technical side of support when it comes to their customer support. 

On the not so good side, Bluehost has quite a bit of difficulty when it comes to issues that arise outside of the normal. In a lot of cases, if the issue is not common, or they do not know the cause of reason of the issue, they will fall back on pre-canned responses. They will refer you to documentation which states what “normally” happens in such cases, but will not dig in further to assist with cases they determine to be out of the bounds of normality. 

Click here to visit Bluehost

Wix Customer Support

Wix customer support has fewer options for contact. The main options for contacting customer support are through submitting tickets and phone calls. Of which the majority of customer service is done through their ticket system.

Wix excels in helping users with the business side of creating a website. They are more than happy to help you find your way around the drag and drop builder, or how to set up proper email campaigns.

On the other hand, Wix lacks in both technical help and the speed in which they respond to such help requests. As expected with a ticket system, when issues arise, it’s much harder to get a concrete solution to the problem in a fast manner. Additionally, when looking for help with the technical aspects of your website, Wix support seems to be more limited in their options.

Click here to visit Wix

Which has the best Customer Support

Previously both web hosting solutions excelled in their own ways depending on the target audience. But in this case, Bluehost definitely wins.

Bluehost has much superior customer support in almost all facets. They have a faster response time, more options for contacting support and more availability to help when it comes to technical aspects.

That being said, Wix does outshine Bluehost when it comes to more of the business side of running your website.

Uptime – Bluehost vs Wix

Uptime is a HUGE component when it comes to choosing the proper web hosting service. Having your website go down can impact you in a very bad way. As such, it is very important to make sure that whichever web hosting service you decide to go with, Bluehost or Wix, that they have good uptime.

We have done thorough research on both platforms when it comes to Bluehost and Wix and they both tend to excel in uptime.

Bluehost Uptime

Bluehost has a pretty strong track record on their uptime. They boast about a 99.96% uptime on their website hosting, over the past couple of months.

Wix Uptime

Wix also has a strong track record and boasts about a 99.82% uptime on their hosting services.

Overall Winner

It’s tough to call a winner here as they are so close in uptime. When it comes to web hosting services, uptime is such a big factor that most hosts nowadays have over a 99% uptime rating. With both of these services reaching this uptime, it’s safe to say that they are both great services when it comes to uptime.

Pricing – Bluehost vs Wix

Finally, we’re down to the pricing of both Bluehost vs Wix. Pricing can be a major deciding factor when it comes to deciding which web hosting service will best fit your needs. As such we will be going over the prices of each of the plans sold by both Bluehost and Wix. 

Bluehost Pricing

Bluehost has a much more varied pricing structure then Wix, because they have multiple hosting options: Shared, VPS, and Dedicated hosting plans. We’ll be covering each of their pricing plans, but for comparison’s sake, the closest service to what Wix offers is their Shared Hosting plans.

Shared Hosting Plan Pricing:

Image result for bluehost unique features

When it comes to pricing, Bluehost separates their bundles into 4 different plans. Basic, Plus, Choice Plus, and Pro are their different plan, each having more features and capabilities than the previous. Throughout the review, we were assuming the usage of the Choice Plus plan, which In my opinion, is their best plan if you are looking for website hosting. 

This plan starts at $5.45/mo, but this price can be deceiving because it requires you to purchase a much longer-term plan. To get this pricing you will need to purchase 3 years of their hosting service. So let’s dive into what the pricing is per month based on the term length purchase.

  • 3 Year Term – $5.45 per Month
  • 2 Year Term – $7.45 per Month 
  • 1 Year Term – $7.95 per Month

Overall, the pricing terms go up about 2 dollars per month if you buy a term that is shorter then 3 years. 

Click here to visit Bluehost

Wix Pricing

Wix has a fairly simple pricing structure. They have 2 different sets of plans when it comes to purchasing hosting, Website and Business/Ecommerce.

Wix Pricing Business

Wix Pricing

The average prices on these plans, when choosing the most popular / best value are $19 and $24.

If you are looking for a basic website, then the Pro plan will definitely suit your needs. But if you are looking for a more business-centric website you will definitely want to go with the Unlimited Store plan.

Click here to visit Wix

Overall Pricing Bluehost vs Wix

When it comes down to hard facts, Bluehost is a much cheaper website hosting service then Wix. That being said the prices have some quarks that we should go over to make sure you have all the proper information to make your decision.

Wix has a much more premium price tag associated with their hosting service and this comes down to feature integration. Wix comes with a variety of different tools and services that you can use to help grow a business-centric website. This mostly includes the Drag and Drop website builder, the Email Marketing service and their Ad Vouchers.

Bluehost on the other hand, has a much cheaper price tag, for a much more generalized hosting setup. They do not have as many custom features to help you build out your website, but they have a TON of the core necessities for building out a multitude of websites with great infrastructure.

Conclusion, Which is Better?

Now that we have gone over each of the criteria for both Bluehost and Wix, it’s time to figure out which service will better fit your needs. Both of these web hosting services excel in many of the criteria mentioned above but are somewhat different in the aspects that they target.

[TL;DR – This will be a conclusion of the research we have done above. Each web hosting service is great for their own particular niche]

Bluehost – Multiple Websites, Fine Tune Control, Easy Management, Cheaper

If you are looking for a great Website hosting service for multiple projects, or for use over a longer time period, then Bluehost is the winner. Bluehost is a more generic website hosting service in that it doesn’t have a ton of fancy features like you will find with Wix. Instead, Bluehost focuses on giving you quality hosting through various server enhancements, with a low price tag. Here are the features that will be of great benefit for you, if you are looking for an overall web hosting solution with fine-tune control over multiple websites.

  • Unlimited Websites
  • Unlimited Storage
  • Unlimited Bandwidth
  • Easy User Interface for management of multiple websites
  • Easy Integration with content management systems like wordpress
  • Advanced controls for your entire server (SSH, File Manager, etc.)

Click here to visit Bluehost

Wix – Single Website, Business Focused, No Coding Needed

If you are looking to have a single website and that website is more focused around building a business, then I believe Wix is the definite winner. They have a myriad of features that are great for building out a brand. Here are the features that you will be a great addition if you are looking to build out a website such as this.

  • Drag and Drop Builder, No coding needed to build your website
  • Email Marketing Service already integrated
  • Ad Vouchers to give you a ton of value back on your purchase, and help you promote your business

Click here to visit Wix

Hopefully, this comparison of Bluehost vs Wix helped you decide which service will best suit your needs. Feel free to comment below if you have any questions about either hosting service. 

Appsumo vs. IMDeals – Which is Better for Marketing Discounts and Coupons?

Appsumo vs. IMDeals – Which is Better for Marketing Discounts and Coupons?

When it comes to saving money online and finding the best deals, few people do it better than brand marketers and bloggers. Not only do they know where to look, they also know about the top sites and brands, and how they have special ‘affiliate’ deals in place to secure the best promotions and discounts to their audience.

Appsumo has simply been one of the best in this game as the number one coupon platform for internet marketers for a while now. However, just like everything else on the internet changes and progresses in time, so it the discount and coupon code market for business owners as well.

It appears the story is about to change because im.deals have arrived with a bang, ready to prove their worth to any and every internet marketer who decides to try them out.

What makes IM.Deals stand out from the crowd is that they have exciting offers and features throughout the site that hope to beat anything you can get on Appsumo or any other digital coupon platform.

Im.deals is the latest project by Oliver Kenyon. He was the founder of AffliateFix, the largest Affiliate Marketing Forum with several thousands of members, customers, and brands contributing to the site daily. Let it also be known that Oliver recently sold AffliateFix for seven figures.

This has all happened at a fairly decent pace as well, being that Kenyon has at the young age of 31 built a reputation as a hardworking solution provider. First, with AffliateFix and other various projects, he has shown himself an expert at knowing what people need and giving it to them in the best ways.

Im.deals is looking like a similar solution providing community from this ardent hustler. You don’t have to be told about the stress and costs of internet marketing, especially for small and medium businesses. Im.deals has brought a solution in the form of exclusive coupons and deals that will give you rest from heavy charges. This is the site to go for deals on marketing tools. You can also partner with them to offer your coupons on their site. Terms and Conditions apply, though.

This platform is designed for the benefit of all internet marketers searching for the best online discount coupons on great marketing tools. You might be wondering how this new platform can be an equal player in the market with a veteran like Appsumo. Let us take a step by step examination of how they both compare.

As an Internet Marketer, five areas are very crucial when you want to pick a marketing tool for any purpose. We are going to examine how Appsumo and im.deals stand up to themselves in these five aspects unique to coupon platforms.

Deals

The type of deals offered on a coupons-and-deals platform is very important to the choice of the platform you want to use as an internet marketer. Appsumo offer time-bound deals that you have to use almost immediately or stand a chance on losing out. Im.deals, however, made it better by offering evergreen deals that are not time-sensitive. You can always go back for that marketing tool offer when you have the money.

Contact

Appsumo has impressive customer service. Im.deals are, however, up to the task. They have a simple contact button for you to drop your questions. You can also place a call or mail through contact@imdeals.com. You can also reach out through their social media platforms.

Partnership

You might want to promote your brand by selling coupons on im.deals. They have three things they ask you to take note of the deal, the coupons, and the commission. Then you can fill the form and submit your deal.

Time

Time is a worthy currency in the internet marketing world. Im.deals is a great time saver. Unlike Appsumo, that is not quite to the point on their page, im.deals take you right to the deals. The website also has a fast loading speed.

Simplicity

It is essential to be able to quickly understand the layout and what is being said on a webpage. This understanding is gotten from how simply the pages are designed. Im.deals holds its own when it comes to simplicity.

im.deals is prepared to compete with Appsumo in a bid to bring internet marketers the best value for their money. Im.deals has made saving thousands of dollars very easy for the internet marketer.

Where to Find the Best Money Saving Discounts Online

When it comes to finding the best coupon codes and deals online, word gets around fast. Searching through Google and continually coming across expired coupons is a huge pain. The better solution is to go right to the source and find sites that list only the most recent and active promotions in place.

Internet marketing coupons and deals are now a breeze with more options open to the savvy internet marketer. Im.deals presently has 48 deals, and more are still being added daily. Over 500 deals have been claimed on their site.

You do not want to miss this opportunity. Go to im.deals and start marketing at a more affordable rate.