Going Beyond FAQ: How to Use the Q&A Format in Your Content

Going Beyond FAQ: How to Use the Q&A Format in Your Content

People have questions, and they want answers. When they do, where do they go?

Well, they usually go to someone who has the answer, and if you’re lucky, that someone might be you.

The Q&A format provides a great way for you to answer many queries in a short time. Best of all, you don’t even need to have the answers if you know how to find someone who does.

What is the Q&A Format, and Why is It Important?

Q&A stands for “question and answer,” which is similar to a FAQ page, but it usually provides a more personal experience for the viewer or reader. This is because a Q&A format often makes it possible for whoever is looking to get involved in the question-and-answer process.

If you watched a video about building an affiliate site from scratch, you could come in armed with Q&A questions. Hopefully, you have the chance to ask some of them, and if not, it’s likely that other viewers will raise the same inquiries as you.

This type of content can be done in a live video, chat, text, social media event, prerecorded video, in-person event, and more.

From a content creator standpoint, this format can help you drive more traffic to your site and provide your audience with more of the information they want.

Here are some specific reasons you should pay more attention to the Q&A format.

Q&As Can Optimize Content for Organic Search

As we know, FAQ sections and pages do a lot for our SEO. Q&As take on a similar shape by answering important questions raised about a specific topic.

They’re a great way to target long-tail keywords and land featured snippets through targeting “question-based” keywords.

For example, if we head over to Google and look up “how to upload an article into WordPress.”

You’ll find that the first result provides a direct answer to that question. When you’re putting together question-and-answer content you want to find relevant questions that other people are asking on Google so you can potentially rank for those searches.

If you scroll down a little more on the page, you’ll find a section titled “People Also Ask (or people also search for).”

Google makes it easy for us by telling us what other people are searching for related to the keyword you typed into the search box. So, you may want to include some of those phrases in your Q&A session as well.

While you’re doing all of this, you’re including a variety of long-tail keywords that you can convert into a blog post to include along with your video. This is a fast and simple way to put together a keyword-rich piece of content without having to do too much research.

Q&As Help Your Audience Understand Information Better

Google makes it pretty clear in its quality guidelines that they want you to produce content for users, not search engines. It’s our job as content creators to provide answers and solutions to whatever it is people want to know. The question-and-answer format is the perfect place for you to address a large number of questions in a short amount of time.

All in all, we know that Google wants us to write great content and provide answers to questions upfront. The algorithm doesn’t favor people who beat around the bush, drag things on, and fluff up their content.

The sooner you can get someone on your page and give them the answer they want, the better.

One potential way to do this is by answering as many questions as you can in the shortest amount of time while still maintaining proper quality control. Doing this increases your chances of ranking for all of those keywords while also providing a bunch of answers to queries that people may have.

Q&As Are Easy to Create

Question-and-answer content is easy and fast to create because it creates itself. Compared with a FAQ section where you need to know all the answers, all you need to know here are the questions.

You’ll do your research ahead of time by seeing what competitors are ranking for, who has the snippets you want, what does the “people also ask” section say, and so on.

From there, you’ll craft those questions in a way that appeals to both Google and the people. Doing this ensures you keep Google happy while providing valuable and direct information (that also keeps Google happy).

Once you’ve done that, it’s up to the interviewee to provide you with the answers. This is an enjoyable way to put together some extremely valuable content with commentary from industry experts.

You may even be able to rank some of your video content for voice search.

6 Ways to Use Q&As in Your Content

You understand the importance of Q&A interviews and you might even have some ideas as to how you’ll get started. Here are some simple and effective ways you can incorporate this format into your content.

Live Q&A Sessions

Within the live Q&A we have two subcategories. One is you’re the expert and people are asking you the questions. Two is you’re the creator and you’re asking the expert questions from the community.

Both of these methods work but they require their own set of steps to prepare.

You’re the Expert

If you have a skill, talent, or area of expertise, you can set up a live Q&A session on your YouTube channel, social media, or via a Zoom link to your list. The goal would be to preach the value of attending your live session so you get a lot of people to attend.

As the day rolls around, continue to send follow-ups via email and social media motivating your audience to sign up for the question-and-answer session. Prompt them to prepare some questions ahead of time because you’ll be answering as many as you can during the time slot.

Keep in mind that you won’t be able to prepare answers to the questions because you won’t know what people are going to ask. You’re firing straight off the cuff, which has its pros and cons.

On one side, you’re going to seem genuine because people know you’re pulling answers right off your head. On the other side, there’s more room for error if you don’t know the answer or you answer incorrectly.

Make sure you’re recording the interview and breaking it down well enough so you can convert it into a piece of content for your blog or website. You should be able to take many of the questions from the live session and convert them into rankable content.

You’re the Interviewer

In this scenario, you’re no longer the expert. You might be the one with a huge audience looking to bring valuable information to said audience.

Do some outreach and find an industry expert that you want to interview live in a Q&A format. This will provide value to your audience and you’ll also be able to discuss it ahead of time.

Now you can prepare questions that will work from an SEO standpoint while also providing initial value to the people who attend the live event. Your goal should be to ask questions that are related to the questions that people are asking on Google.

They don’t have to be word-for-word in the live event, but they need to be close enough so you can convert the video into written content.

Recorded Video Q&A Interviews

This strategy could be an extension of the previous method or one of its own. You can interview experts on industry topics, commonly asked questions, or go completely off the cuff and see where it goes.

If you recorded your live Q&A that we discussed previously, this could serve as your recorded video interview.

You can also start from scratch. This has a few pros and cons.

You’ll be able to prepare more and discuss with the interviewee so they are prepared for whatever you’re planning to ask. You can also do more SEO work ahead of time so you can easily convert the interview into a piece of rankable content.

The downside is that it might not appear as genuine and you won’t have the opportunity to engage with your audience live because they’ll be watching a replay.

If you’re using this format for the first time, this could be the way to go.

Written Q&A Interviews

A text interview will function the same as a video, except the conversation will be written in text. You can do this live or prerecorded as well.

There are many different formats in which you can do this; Facebook groups, Twitter threads, and Reddit to name a few.

Make sure you’re keeping tabs on the questions that are being asked and saving everything so you can convert the information into a blog post later on. You may even be able to use some of the questions asked in a live Q&A when you have more context about what people want to know.

Q&As in Content Headers

If you’re trying to rank content around popular questions, you’ll end up putting them in header form in your blog posts. This strategy functions much like a FAQ, but the difference is that you’re seeking the questions or answers from a separate source.

For example, if you’re the expert, you’ll want someone else to provide the questions. You can do a social media post or an email blast asking people for questions related to your area of expertise.

Once you’ve compiled enough questions, you can take them and build out a blog post with all the answers.

This works best when focusing on one narrow subject and ensuring that all the questions are relatable to your audience.

If you’re not the expert, you’ll want to follow the same steps but instead, reach out for questions to ask someone else. This person may be a popular figure that will draw attention.

As a result, when you do your outreach, people will be excited to ask this person their questions and will likely check in on your blog post when it’s up.

Ads and Social Media Campaigns

Expert interviews can give your brand a nice boost because the experts provide name recognition and visibility if they share it with their audience. This is a powerful way to build trust, create a buzz, answer audience questions, and rank for a variety of long-tail keywords, all at the same time.

The example above shows how an entrepreneur interviewed an industry expert and was able to provide a ton of value without having to actually know the subject himself. You can do this as well.

Best of all, it’s live without actually being live so you can prepare questions ahead of time and still be able to answer inquiries from the audience on the spot. This method allows you to control the quality of your answers, cater to the SERPs, and provide massive value to your audience.

Question Now; Answer Later

I like this method for YouTube, especially if you run a brand where people don’t often get to see “behind the curtain.” A lot of YouTubers do this when they provide a “day in the life” video.

You can create a social media post or send out an email to your list. Ask them what they want to know about you and what questions they have about you on a personal level.

Take a break from the business talk and allow your audience to get to know you. This can show that you’re relatable and people prefer to buy from people they know and trust.


There are really no limitations to what you can do with the Q&A format. Most importantly, it should be relevant to your brand and provide value to your audience.

If you can take the content and convert it into a blog post or repurpose it in some way, that’s a bonus.

Just remember that the featured snippets live in these Q&A sections so there’s a lot of ranking juice here if you can keep your question-and-answer sessions on topic with what people are asking Google.

Do you regularly create Q&A content? If so, what methods do you use?

Grammarly Review – The Grammar Checker That Goes Above And Beyond

Grammarly Review – The Grammar Checker That Goes Above And Beyond

If you’re looking for a way to quickly improve your knowledge and use of English, we recommend you give Grammarly a try. It is a simple tool to use to get excellent results as you go. You can adjust your English skills on the go with every new piece of text you write.

This article will provide you with everything you need to know about Grammarly.

Part One: What Is Grammarly and How to Use It?

Grammarly is a writing assistant. Rather than just a simple spellchecker, such as those offered by MS Word or Google Docs, Grammarly goes above and beyond to help you reduce errors in your writing.

If you’re a blog writer or a content writer, Grammarly helps you by verifying that what you write makes sense in the context of your document. It will helpfully point out anything that doesn’t make sense. You can then easily see every error and correct it.

Grammarly can detect most writing errors, such as:

  • Spelling and grammar mistakes
  • Readability issues
  • Plagiarism
  • Tone mismatch

These errors are most commonly made by writers. Grammarly offers a unique approach to each of them, which we will explain in more detail below.

Spelling and Grammar Mistakes

Grammarly uses AI-based detection of any errors in grammar and spelling you make. It will make sure that you don’t use the wrong pronoun or verb in your sentences, and it allows you to see everything wrong with your sentences at a quick glance.

This option is available for free, and it is a great starting point for any upcoming writer to check out.

Readability Issues

Grammarly also corrects any sentences that might be too difficult to read by the average reader. It also detects passive voice in a sentence, which can be a significant advantage if you prefer writing more active articles. Passive voice is heavily discouraged in US English compared to other dialects. Some professions might value it more than others.

Grammarly also detects overused words and clichés to avoid, so you can make your writing more concise and straightforward.


Grammarly Premium also allows you to run a plagiarism check on your writing, which is extremely useful for anyone doing important work for their school or job. Making sure your writing is original puts you ahead of the competition.

Tone Mismatch

Grammarly detects the tone your piece is written in and can suggest edits to make sure some sentences don’t deviate too much from that context.

If you’re a free user, Grammarly will let you know what it thinks of the tone, and it’s then up to you to make changes to it. As a paying user, you can easily customize the intended article. Grammarly will make sure your sentences abide by this format.

Customization Options

As a free writing tool, Grammarly is an excellent spellchecker for fiction writing. It allows you to add words to your dictionary, so you can stop getting announcements about the name or location you made up for your own work.

As a Premium user, you get access to Grammarly’s suite of customization options, allowing you to set goals you need your article to accomplish. Academic papers need to abide by higher standards than reviews, for example; Grammarly can adjust to this.

Writing Assistant

More than a simple spellchecker, Grammarly will offer constructive advice on every error it detects. It will show other examples for more common mistakes and expand your vocabulary by introducing different synonyms to replace existing overused words.

It will also compile short reports to let you know how you’re improving and what you need to work on most.

Part Two: How Much Does Grammarly Cost?

If you want to get writing assistance for free, Grammarly has you covered. It has basic functionalities that you can integrate into your browser or use its dedicated web or desktop app to directly copy text.

For beginning writers or students who are looking for a cheap option, Grammarly is an excellent first choice. It will unintrusively aid you in becoming better over time and provide some reports on how you’re doing along the way.

Like any free tool, Grammarly will frequently notify you of its Premium options. You can also be notified of any errors you may not see that the advanced Grammarly AI has noticed and can correct if you purchase the Premium option.

Grammarly Premium ranges from $29.95 a month to just under $12 a month, depending on how long you plan to subscribe. Most inspiring writers will look at the price and balk, but you can always try the free version first and see how it works out for you.

If you have a business, Grammarly will offer substantial discounts to their base pricing and provide you with additional security benefits to manage your team.

Part Three: Is Grammarly Worth It?

That is a difficult question. Grammarly is consistently rated as one of the top performers among grammar checkers. The high score is definitely for a good reason. Grammarly has a lot to offer, and you should bear that in mind when deciding whether to use it over other tools.

When you consider all the features that Grammarly includes, it’s easy to tell it apart from a regular spellchecker. Grammarly provides you with lots of information and advice, rather than merely correcting the mistake for you. Ironically, using Grammarly more means using Grammarly less in the future as your writing will improve.

Grammarly is also very unintrusive. All the suggestions it makes are shown on the side of the screen, allowing you to write unimpeded before checking out errors. This can speed up your writing considerably more than editing as you go, but preferences can vary.

Grammarly also excels at making your writing focused on your audience. When you first install Grammarly, you can set your writing goals. Grammarly’s AI can then assist with plenty of options and word choices that you might not have considered before. When you need to change your target audience, the settings are only a click away.

Grammarly is also available on a variety of platforms:

  • Via an online editor that Grammarly provides
  • As an extension of Google Chrome
  • Downloadable as a Microsoft Word extension
  • As a desktop app for macOS
  • Usable on mobile devices with Android and iOS support

Part Four: Is Grammarly a Replacement for a Proofreader?

As potent as any computer program can get, no amount of work Grammarly can do will replace a human proofreader. Professional proofreaders are invaluable when you need to get a perfect job done. No amount of AI help can beat that.

What Grammarly is useful for is bridging the gap slightly. The type of work where you don’t need professional assistance is an excellent choice to start. If you’re trying to get better at using the English language correctly, Grammarly can assist you efficiently.

Part Five: Who Should Use Grammarly?

When you’re trying to decide whether to commit to a writing assistant, it can be difficult to tell if you’re the right fit for it.

As a terrific free writing tool, Grammarly is incredibly useful for students. It can also highly benefit those that frequently post blogs or use social media. Editing your mistakes on the go allows you to spend less time thinking about words to use in your posts.

If you’re a student, you can get a lot out of Grammarly for free. If you want more options, the plagiarism checker in the Premium version can also be a real lifesaver. However, there are other options available that provide plagiarism checking for a smaller price.

If you’re wondering if Grammarly is hard to use, worry not! You can paste the text you’re working on into the web editor on Grammarly’s website and reap all the benefits in seconds.


If you are still thinking about trying Grammarly, go ahead. It’s completely free to start, and you can’t really go wrong with it. Grammarly is one of the best grammar checkers available. Even the free version will help you immensely. If you decide to purchase Grammarly premium, you know you’re getting some of the best writing assistance available.

For those who already have human proofreaders at their beck and call, we’d suggest that you use Grammarly to iron out some of the rougher details for free.