Twitter for SEO: How To Use Twitter to Boost Your Brand

Twitter for SEO: How To Use Twitter to Boost Your Brand

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content.

If you aren’t using Twitter to boost your brand, you’re seriously missing out.

According to Statista, Twitter has amassed more than 330 million active monthly users.

twitter for SEO twitter users

But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides.

Search engines actually use social signals from social media to rank your website. Likes, shares, and comments can have a massive impact on SEO.

According to cognitive SEO, the higher the average number of shares, comments, and likes a brand has, the higher their website rank actually is.

social signals Twitter for SEO

That’s crazy, right?

If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

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That’s because Twitter lets you build a large following and gain the attention you need to boost brand awareness.

More brand awareness = more searches about your company.

You might be wondering, “Where do I start?”

Exposure is key. For starters, you need to promote Twitter trends, your tweets, and your account to get your name out there to as many people as possible.

Twitter for SEO Tip #1: Promote, Promote, Promote

Twitter ads are a surefire way to gain tons of visibility, generate leads, and grow your audience. Therefore, promoting content on Twitter can help you rank higher.

The best part is that you can target specific, custom audiences.

One brand that is currently using an effective Twitter strategy is Rothy’s, a sustainable shoe company. Their Twitter content is on-brand, impactful, and engaging.

Rothy’s shoes are not only made from recycled materials, but they’re also machine washable. And the brand doesn’t let their Twitter followers forget it.

twitter SEO, twitter trending example rothys

One way to enjoy the same success as Rothy’s is to promote your own trends or “tags.”

Promote Twitter Trends

On Twitter, trending or “viral” topics appear on the Discover tab, within the Twitter app, and on the left side of the page.

When you promote a trend, it will appear in those locations.

twitter trends example

The more people that use the tag, the more exposure you’ll gain.

Promote Tweets

Promoted tweets are just regular tweets that appear for users who don’t follow you on Twitter.

The only difference is that Twitter will add a tag to these tweets that read, “Promoted by (your brand’s name.)”

twitter for SEO twitter ad example

Users can like or retweet them like any other tweet, but you have to pay to have them show up in a targeted audience’s timeline.

Promote Accounts

Promoted accounts put your entire Twitter account in front of users you’ve targeted to help grow your audience.

As many as 85% of people say that they find new businesses on Twitter through promoted accounts.

Promoted accounts appear within people’s timelines in the “Who to follow” section and search results.

twitter for SEO promote twitter accounts ad example

A small tag will appear under your account name that says, “Promoted.”

You shouldn’t just be promoting your account, tweets, and tags to targeted audiences, though. Be sure to add targeted keywords so Google is more likely to recognize your tweets.

Twitter for SEO Tip #2: Use Targeted Keywords

You optimize your website for the keywords you want to rank for.

Why not do the same with your Twitter account? Add keywords right in your Twitter bio, for example, so that Google associates your account with relevant keywords.

Use these same keywords within your tweets or as a caption alongside images you post.

Users who are searching for these terms on Twitter will then find your page. Your tweets will get more exposure, which will boost your SEO.

The best part is that keyword searches on Twitter account for misspelling, synonyms, slang, and more, just like on Google.

If a user searches for “love pizza,” broad match results might include, “loving pizza” or, “I love pizza.”

You know which tweets, tags, accounts, and keywords you want to promote. But which audiences should you promote them to?

Twitter for SEO Tip #3: Select Your Twitter Audience

You can target Twitter ads to certain audiences so they appear in search and in their timeline.

You can select additional audience features and add keywords to any ad campaign. You can even import multiple keywords.

twitter for seo choose your audience example

Campaigns will show up in both search and timeline by default.

You can customize where tweets appear if you prefer one over the other, though.

And adding tailored audiences only takes a few clicks.

You can upload your own list or you can put a code on your website to collect visitors, purchasers, or downloaders.

It’s important to note that uploading your own list can take up to three hours.

twitter for SEO how to upload lists

In addition to promoting your content, using targeted audiences, and selecting a custom audience, you should also use relevant hashtags.

Twitter for SEO Tip #4: Use Relevant Hashtags

There are several ways to use relevant hashtags.

You can be on the lookout for trending Twitter topics you can use to generate more attention.

With this one, make sure that you research and understand what a tag means before you use it.

For instance, you might not want to use the tag “#WhyIStayed” to promote your pizza, since that tag originated as a way for people to share stories about domestic violence.

You can also create a branded hashtag (that you can later promote) as Toyota has done with the tag “#LetsGoPlaces.”

It’s right in the company’s Twitter bio.

twitter trending, twitter SEO toyota letsgoplaces example

By creating a branded tag, you’ll encourage other Twitter users to use the same hashtag on posts that they share featuring your brand.

twitter for SEO example #letsgoplaces

Rothy’s has accomplished the same kind of brand awareness with the tag “#LiveSeamlessly.”

twitter for SEO rothys example #liveseamlessly

You can even find out which hashtags influencers are using with the help of a few tools.

Like Twitonomy, which will show you a list of the top ten hashtags for the industry influencers you search for.

twitter for SEO how to find top hashtags

Finding trending hashtags in your industry at any given time is important, too.

Hashtagify is a great tool to try out since it will reveal the top 10 hashtags related to the keyword you search for.

For example, if you want to see the most popular tags related to the word “SEO,” type it into the search bar.

The site will show you the tag’s recent popularity and trend information.

twitter for SEO tools hastagifyme

From there, you can see a full list of related hashtags.

twitter for SEO find related hashtags

You can even view a list of top influencers related to that specific tag.

twitter for seo find top influencers

If that isn’t enough, look at Twitter’s tailored trends for more ideas.

Twitter for SEO Tip #5: Check Out Twitter Trending Topics

Tailored trends, which Twitter introduced in 2012, give you a list of topics based on your location and the users you follow.

Twitter trending topics can help you stay current on topics that are important to your audience. Keep an eye on these lists and make sure that your selections are as close to the audiences you’re targeting.

To change your location, just click on the “Change” button.

twitter trends example Twitter for SEO

Then, enter the region/country and city that you want to see.

twitter trends set location

That’s all there is to following Twitter trends!

Now, if you aren’t already adding images and video to your tweets, you should. They will give you more exposure than tweets without them, which is great for SEO.

Twitter for SEO Tip #6: Add Images and Video

According to WordStream, tweets with images receive 18% more clicks than tweets without them.

More clicks = better rankings.

Make sure that you only include images that are relevant, engaging, and high-quality.

Mr. Peanut’s account using this image is a great example:

twitter for SEO tips use images example mr Peanut

Video views can have the same effect as images.

According to Insivia, 82% of Twitter users watch video content on the platform.

Add a short video to your next tweet to promote your product, brand, or service, like this one from SMILF.

twitter for SEO example SMILF

Giveaways and polls are another great way to interact with followers, find new followers, and most important of all, gain attention.

Twitter for SEO Tip #7: Run Giveaways and Polls

One simple way to leverage Twitter to boost your search engine rankings is to run a giveaway based on retweets.

To enter, people complete an action, like retweeting one of your tweets.

You can include a link to your website or your most recent blog post in the tweet to boost that page’s rankings.

Or, just add a branded hashtag like the Pittsburgh Steelers did in a Twitter giveaway.

twitter for SEO giveaway example Pittsburgh steelers

Be sure to offer the winner a prize and announce to your audience the date that you will be choosing the winner.

Running polls is just as easy as running a giveaway, if not easier.

BuzzFeed has even created an entire Twitter account dedicated to polls, which currently has 119,000 followers.

You can use polls to settle a debate or interact with your followers by asking questions, like Airbnb.

twitter for SEO airbnb poll example

The engagement you’ll gain from giveaways and polls will boost likes and retweets, improving your overall search rankings.

Remember how I said to include a link to your website when running giveaways? You should add those to regular tweets too, especially if you post blog content regularly.

Twitter for SEO Tip #8: Share Links

The power of links on Twitter is huge. Sharing them can maximize the reach of your content and web pages.

Since Google recognizes links, tweeting URLs is a quick way to use the power of Twitter to boost your rankings.

That’s one of the reasons I share links regularly to promote my new blog posts.

twitter for SEO tips example from Neil Patel

By sharing links, you’ll direct and drive traffic right to your site, which Google will love.

I like to use a URL shortener like Bitly to optimize my links before I share them so that my links don’t take up too much of my character count.

If you don’t have a blog, tweet out links to your products or web pages on a regular basis, like Free Radicals does.

twitter for SEO example of posting a product

Just be sure to share relevant and helpful information regularly, not just links to your products.

Twitter for SEO Tip #9: Tweet Consistently

You may think that more is better when it comes to tweeting.

But Google might actually see that approach as spam.

Plus, you don’t want to post too many tweets in a row to your followers, or you might annoy them into clicking that “unfollow” button.

Stagger tweets throughout the day and during times when your followers are the most active.

One tool that makes scheduling tweets easy and efficient is TweetDeck.

To schedule tweets, just write them out and select the date and time you want them to go live.

twitter for SEO tools tweetdeck

Another great Twitter management tool is Hootsuite. You can integrate other social media accounts with this tool, too.

You should also use a tool like Tweriod to determine when most of your followers are online. Buffer does this in their platform as well.

twitter for SEO twitter tools tweriod

Those are the best times for you to tweet because your tweets will get maximum exposure and attention.

Aside from following all the rules I’ve already named for boosting your rankings through Twitter, the most important one is to actually interact with your audience and reply to them.

Twitter for SEO Tip #10: Interact with Followers

This tip might seem obvious, but people often overlook it.

Imagine if Wendy’s hadn’t replied to Carter Wilkerson? #NuggsForCarter would never have become a trending topic that brought Wendy’s tons of publicity.

twitter for SEO tip interact with followers example

It can be hard to gain interactions on Twitter. Considering that users send over 350,000 tweets every minute, your tweets can easily get lost in the crowd.

That’s why you should engage with the people who are already talking to you to gain the attention of users who aren’t yet.

By creating personalized replies that relate to your specific industry and audience, you’ll build up tons of engagement for a boost on Google.

Encourage users to interact with you by posting relevant tweets, talking to industry-specific followers, mentioning other Twitter users, and responding to mentions quickly.

By interacting with followers, you’ll gain more retweets, mentions, and likes. And that means better rankings.

You should also reach out to influencers who can share your tweets, brand, and account with their audience.

Twitter for SEO Tip #11: Do Influencer Outreach

Since exposure on Twitter is the key to gaining likes and retweets, look for influencers who can give you exposure to their Twitter audience.

Twitter influencers can boost your credibility quickly because they’re already credible within your industry.

When an influencer talks about your brand, products, or services with their Twitter audience, their trusted followers will head to your page to check you out.

When trying to reach out to influencers, it can be helpful to:

  • Create meaningful content that is shareable and valuable to your industry
  • Develop long-term relationships with influencers rather than viewing them as people who can give you a quick, short-term boost
  • Retweet tweets from influencers with whom you want to engage
  • Collaborate with influencers by writing guest blog posts for them or allowing them to write guest posts on your blog

Several tools help find influencers in your industry if you aren’t sure who to reach out to.

One of them is Klear.

twitter for SEO tools influencer marketing Klear

Just select the social network you want to search through, the skill or keyword you’re interested in, and your location.

That’s it!

Another great tool for finding influencers in your industry is BuzzSumo.

Just search for a keyword, and you’ll find influencers that relate to that topic.

twitter for SEO tools BuzzSumo

The tool will even show you the page authority, domain authority, number of followers, retweet ratio, reply ratio, and the average number of retweets for each influencer within the results.

Conclusion

Twitter is an absolutely massive social network.

But you should never think of social networks as being isolated from search engines. It’s actually quite the opposite.

Google pulls tons of information from social sites like Facebook, Twitter, and LinkedIn.

The more exposure your posts get (such as likes, comments, mentions, and retweets), the higher your search engine rankings will be.

That’s because Google uses social signs to recognize certain web pages and brands.

But you have to use Twitter in the right way.

It’s all about gaining exposure and attention. Start by promoting your account, your tweets, and your tags (sometimes known as trends).

Use targeted keywords on Twitter just like you do on your web pages and blog content. Google will recognize the keywords associated with your brand on Twitter, too.

Be sure to use relevant hashtags and research a trending tag before you tweet something that contains it.

Add images and video to your tweets to increase engagement, and be sure to share links back to your website to direct and drive traffic.

Tweet consistently and schedule out your tweets in advance to maintain a regular posting schedule. Post during times when your followers are most active.

Finally, don’t forget to engage with followers as often as possible and do some influencer outreach to get your name out there.

How do you use Twitter to boost your search engine rankings?

User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Many businesses aim for their websites to rank highly in search engines, but it’s a moving target.

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the “optimization” part of SEO).

You might remember when Google’s featured snippet addition disrupted the numbered ranking system of search pages. Because the snippet’s goal is to provide a simple answer from a strong piece of content, it might pull from the second or fourth website listed on the search engine result page instead of the first.

As a result, 34% of desktop users don’t even click on a webpage, since their questions are answered by a featured snippet on the search results page. This may seem like a cheap tactic to hoard traffic, but it’s not. By prioritizing the searcher’s experience over the hierarchy of web pages, Google ensures satisfied users.

Optimizing for search engines shouldn’t be your main focus anymore. The ongoing shift in Google’s algorithm over the past decade indicates a new market focus on meeting user expectations. In this post, I’ll do my best to pull back the curtain and show you how improving the user experience on your site will also improve your rankings and increase traffic.

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Search Engine Engagement Metrics

Before we delve deeper into the metrics that will likely correlate with an increase in rankings in the age of user experience, it’s worth noting that no search engine is an open book. Google notifies the public when it updates its core algorithm, but it’s notoriously secretive about this proprietary information.

With this in mind, here are a few user engagement metrics that Google and other engines seem to value as priorities.

Mobile Optimization

In 2015, Google announced that mobile optimization would become a contributing factor to SEO rankings. Half of all searches originate on mobile devices, after all.

Google recommends a responsive web design that adapts to desktop computers, phones, and tablets, and it rewards mobile-optimized sites with higher rankings on SERPs.

This opens up into another potential benefit: placement in Google’s coveted “local pack.” The local pack is the set of three businesses featured on Google’s search results. Previously, Google featured seven businesses there, but the number has since been reduced to maintain a mobile-friendly layout.

local searchSemantic Search

We’ve already mentioned that Google’s algorithm has drastically changed, especially since the old days of keyword stuffing. The first change allowed Google to judge not only the use of keywords, but also the ways in which they are used. During this phase, keywords and phrases needed to appear naturally. If they detracted from the readability of a page, Google would penalize that page’s ranking.

After the 2013 Hummingbird update, the search engine’s algorithm considers overall meaning — it realizes a page is more than the sum of its keywords. For instance, if you searched for “What’s the fastest animal?” prior to Hummingbird, a page would have to use the keywords “fastest animal” in several places to communicate the topic to Google’s crawlers. Now, with semantic search, Google can compare search intent with a page’s content to provide a better search experience.

Most recently, Google has helped searchers by rolling out BERT. This technology was designed for users who increasingly search by posing questions. It considers search intent by analyzing how a word relates contextually to the words that precede and follow it. Most searches made via voice recognition are questions, so this advancement will probably benefit Google in the future (Comscore predicts that half of all search engine inquiries will be voice searches by 2020).

Dwell Time

The dwell time metric is determined by the amount of time a user spends on a page before navigating back to a search engine. Search engines use this metric to judge the relevance of a page to a user’s query. If a user stays on a page for a long time before bouncing back to the SERP, then that page is likely more valuable than others.

Browsers such as Google Chrome, which is used by 81% of W3School’s 50 million monthly visitors as of August 2020, know how long a visitor remains on a page. Dwell time is a significant indicator of relevancy and quality, so webpage designers should aim for visitors to remain on a website for as long as possible.

Unfortunately, dwell time is one of many metrics that only search engines have access to. However, you can still use other data to measure the user engagement on your own site. Tracking metrics like time on page, bounce rate, and conversions from your landing pages can provide crucial insights into the value your users get from their experiences with your website.

4 Ways to Boost User Engagement on Your Website

Realistically, it’s easy to understand how a great user interface has the potential to boost search rankings, but making it happen is another story. Let’s take a look at several UX SEO best practices.

1. Augmented Reality

In 2017, personal care and beauty store Sephora released the Visual Artist update on its app. Users can virtually try on lipsticks, eyeshadows, and other cosmetic products from the comfort of their homes. This small user experience-focused change resulted in a reported organic revenue growth of 14% parent company LVMH.

Augmented reality is increasingly accessible to smaller businesses. It is quite common to find eyeglass retail websites, for instance, boosting user engagement with AR features that allow shoppers to virtually try on glasses.

You can also use this technology to include customers in the experience of launching a product. Jordan Brand did just that with the release of its Air Jordan III Tinker sneakers. Sneaker fans could scan a Snapchat code, purchase through Shopify, and have the shoes delivered by local fulfillment centers within the day.

2. Interactive Tools

Increasing user engagement is as simple as finding ways to capture the attention of a website visitor. Interactive tools and activities that occupy a user’s time (and provide value) are essential when creating a top-notch search experience.

This could be something simple such as a mortgage cost calculator on a home lending website, a responsive chatbot, or live user survey feature on your landing page. Warby Parker, for example, has enhanced the online prescription glasses retail web experience by offering an online quiz for picking out the right frames. The simple quiz provides personalized fashion advice and leads visitors along their sales journeys.

warby parker quizIn fact, if you use a tool like SEMrush to identify the most trafficked pages of a popular website, you will often find that they are interactive. These tools keep users engaged. By installing event tracking within the tools, Google Analytics can report just how engaging they are.

3. Video Content

Many marketers fear that video content will slow down their pages and cause the bounce rate to skyrocket. This is a valid concern, but it also may be worth the risk. Video is easier for people to process, and it can encourage someone to stay 2.6 times longer on a webpage. Well-placed video enhances dwell time and boosts rankings.

For example, Toyota used video in its interactive “Choose Your Wild” campaign for its 4Runner vehicle. The video engages potential customers by letting them go virtually “off-road” in the vehicle and, at the same time, allows the company to collect customer preference information in a fun, unobtrusive way.

4. Lead Magnets

Surprisingly, some of the most effective ways to ensure you’re providing an exceptional user experience aren’t particularly innovative at all. Lead magnets with gated content aren’t a new tool in the digital marketing space, but you’ll find that you’ll command your audience well by understanding their needs and producing applicable content.

After all, the subtext of Google’s movement toward user-friendly webpages is really just ensuring that high-ranking pages are valuable content resources. You will be improving the user experience and prioritizing conversion optimization at the same time.

Bidsketch uses this approach: It offers a free sample proposal in exchange for a voluntarily disclosed customer email address. Content-heavy websites like The Oatmeal and BuzzFeed similarly capture email addresses by offering quizzes (which also enhance user engagement and dwell time). Try offering various free “goodies” as lead magnets such as spreadsheets, tutorials, generators, or calculators.

By keeping users engaged with valuable, meaningful content, you will not only create happier visitors (and maybe brand advocates), but you will also rank highly on Google.

Whether that engagement stems from augmented reality, interactivity, videos, lead magnets, or some other approach, it can make all the difference in the success of a company’s user experience and SEO efforts.

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15 Cold Calling Alternatives for Lead Generation To Boost Your Income

15 Cold Calling Alternatives for Lead Generation To Boost Your Income

Can you cry underwater? Or sweat while swimming? Do fishes swim while eating or how long do they wait to swim after eating?

These ancient questions have perplexed humanity for decades, but for many sales representatives, the question that’s left them troubled is whether cold calling still works or not.

man in black suit holding a laptop in hand

There’s tons of research that highlight the idea that soon enough cold calling will be discarded. Whether it’s going to be forsaken is up for an argument, but what’s certain in the minds of many sales leaders is that it’ll be less frequently used than other prospecting methods and lead generation techniques.

Cold calling was one of the most effective prospecting strategies but in the last 4 decades, a host of other alternatives emerged.

While we can’t say that cold calling is never successful, necessary, or useful. It’s a wise move to ensure that your other prospecting strategies are solid enough so it’s not your go-to technique.

Why? For one, cold calling has a 2% success rate. Imagine driving with your eyes closed. That’s what you do with your marketing every time you opt for a cold call. 

As a salesperson or marketer, you have more information, technology, and tools at your disposal than has ever been available for a quality sales process. And the worst move you could make is trying to make sales blindly with cold calls.

Once you’re able to generate leads without cold calls, you’ll dramatically boost your marketing budget ROI.

So let’s go through the list below and explore 15 alternatives to cold calling geared towards helping you hit your future sales targets.

Before that though, let’s see why you need cold calling alternatives.

Why Opt for Alternatives to Cold Calling Lead Generation?

Cold calling is an ancient sales strategy that works by calling persons that you have no relationship with. It still is infused into the sales reps’ contemporary workflow, but there are far better ways to implement this outreach.

man working on alternative of cold calling lead generation

For example, a great prospecting strategy must be:

  • Consistent: That is it can reliably generate fresh leads continuously.
  • Targeted: A good prospecting strategy should connect you with relevant prospects, not random people.
  • High Returns: A solid prospecting strategy pulls in a huge number of prospects for the equivalent amount of energy put in.

Cold calling achieves none of this. With it, you’re calling people you have no connection to and the conversation is just about your offer.

And when you relate this to the statistics available, you can see why this approach isn’t efficient anymore. For instance, more than 200 million people are on a national list for “do not call”.

That’s not all. Most businesses are not even taking calls except you want to speak to a contact you already know. And telecom giants like T-Mobile are offering data-only packages for mobiles.

All these make it clear that the desire of humans to talk to people over the phone is fading, most especially if those calls are unexpected.

Besides, potential customers can now research brand reviews, information, and feedback. And every kind of data online about your business. All these things make cold calling appear as an unnecessary nuisance.

Potential customers don’t need sales reps how they used to.

It’s even fair to state that any random person who interrupts your day with an unexpected 3-minute call script may have to do some impressive speedy talking to stop you from ending the call.

What’s worse is further research reports that cold calling is ineffective 90% of the time and another study revealed that 63.27% of people reject or ignore calls from businesses and random numbers.

cold calling effectiveness statistics

This means that if we assume a 0.3% booking rate for appointments and a 20% success rate, you would have to make 6264 cold calls to get 4 sales! That’s horrible!

The odds are certainly not in your favor if you stick with cold calling as your only lead generation strategy.

With that in mind, we’ve put together a huge list of alternative techniques in this piece to enable you to properly and effectively generate leads. You can also merge the strategies below for better results.

1. LinkedIn

linkedin lead generation

LinkedIn is an excellent way to build a personal relationship with a prospect before calling them. That said, it’s also valuable for increasing your network audience.

For instance, tools like LinkedIn Sales Navigator, are great for locating leads that satisfy your buyer persona and taking full advantage of your mutual connections to build relationships with top-level decision-makers.

90% of business-to-business (B2B) executives do not respond to cold calls anymore.

Also, these LinkedIn messages create room for personalization from prospect and company research, which is information that usually isn’t evident in a cold call. And they take much less time than cold calls. That’s not taking into account the loss of drive that can occur in a harsh cold call rejection.

You can share content on LinkedIn as well to initiate organic interactions with your current connections or generate inbound leads.  This is a form of “thought leadership” that’s rapidly gaining popularity amongst salespersons to prospect fresh leads.

2. Email Promotion

lead generation with email marketing

Email marketing or promotion is the use of emails to promote or market your brand and its services. Every email you send to prospects on your mailing list should nurture them as they head towards conversion.

And to automate and segment this process you can take advantage of customer relationship management (CRM) solutions.  Email promotion is also a powerful way to keep your business in the mind of people who are interested in it, as well as, induce repeat business.

An email campaign that offers valuable data to your inbound and does not revolve around your offer is an excellent way to connect with prospects.

Plus, offering email content that isn’t just satisfying a sales pitch or meeting requests is a great way to build engagement from leads that may be hard to get to otherwise.

If you get your email leads via your website it offers you information on the user’s behavior. You get to see what they engaged with while on your website and how long. This gives you enough information on how to contact the lead and the target message to use.

That said, it’s vital to state that if you’re in Europe, your web visitors need to opt-in to your email subscription because of GDPF regulations.

3. Sales Process Relationships

persons shaking hands to build sales relationship

Sales process relationships or social selling involves fostering relationships during the sales process by connecting directly or sharing relevant content via mediums like social media.

There are so many techniques in this lead generation method. For example, joining LinkedIn or Facebook groups that are relevant in subjects that are of interest to your target buyers can be a crucial place for interacting with fresh leads.

Also, answering questions on platforms like Quora displays your passion, experience, and expertise. This attracts interest in your skills which you can then follow up with a sales targeted interaction in a non-pushy way.

You can host webinars to share your expertise and knowledge with prospects in your target audience as they’ll be more likely to embrace your solution after listening to you because it shows them that you know your stuff and understand the pain points they need satisfied.

Every form of content like blogs, or vlogs can be used to display the intertwined relationship between your prospects’ pain points and the value your solution offers.

Just sharing relevant content from other sources can also work perfectly in building prospect engagement and fostering your brand’s credibility.

Also, you can use social listening tools like Sales Navigator and Google alerts to set up notifications that show up when a particular prospect puts up a post that’s relevant to your brand or experiences a major change.

So rather than use an out-of-tune cold call, you can engage with your prospect’s content in a genuine way to build a connection before you make your sales pitch.

4. Referrals

referral marketing

Did you know that 84% of B2B executives begin their buying journeys via referrals?

Requesting your loyal customers to refer people to your business who are relevant to the same is an effective strategy. Such channel multipliers and partners are especially vital for small scale businesses to grow.

Again, there’s something you can take advantage of with LinkedIn when seeking referrals as the platform allows you to see your network’s mutual connections. This allows you to target your advocates for referral leads.

Plus, direct referral requests are better sent via LinkedIn or email rather than via calling.

Not only can you find referrals in your current customer base, but you can also generate leads through consultants, and coaches.

5. Warm Calling

girl working on customer service

Warm calling involves you establishing contact with the prospect before you reach out to them.

The connection can happen over social media networks like LinkedIn, or via a mutual colleague introducing you to each other before you try to close the interaction by making a sale.

Normally, warm calling happens through personal referrals, however, it’s very effective when implemented via social media channels.

Analyzing warm calls’s 30% success rate versus the 2% for cold calls is enough evidence that it offers better methodologies for sales reps to implement.

It’s also obvious that salespersons are more likely to get an appointment if they’ve previously built a connection with the prospect. This is another reason warm calling produces better results than cold calling.

Warm calling can also happen after engaging with content that the prospect shared or posted.

6. Webinars

studio setup for webinar

We’ve already touched on this previously, but let’s get into a bit more detail. Webinars are online seminars that may consist of panel discussions, interviews, or the host talking directly to the viewer.

Webinars can also be used in lead generation by collecting prospect contact information via online forms in exchange for access to the webinar.

This method even allows you to classify prospects based on how close they are to converting by analyzing what topics they are interested in.

Inviting guest speakers who are known in your niche can pull in a fresh audience as well.

7. Paid Advertisements

drawing of online advertisement methods

Online ads on social media channels and search engines are a quick way to direct traffic to your website, especially if it’s just been launched.

Platforms like Facebook allow you to create ads that target particular demographics and keywords to amplify your ad’s impact.

Paid ads are a crucial aspect of any ad campaign and must be a continuous component of your marketing budget till you get a stable organic inflow.

8. Retargeted Ads

retargeting process illustration

Retargeted ads are adverts on search engines or social media platforms that are targeted at your website’s past visitors. This is possible via tracking codes, or cookies, which gather information about people when they come to your website.

You can then use this information to show them relevant ads when they’re off your website. Research shows that retargeted ads are 10 times more powerful in causing sales conversions than display ads.

The moment your website starts getting huge traffic volumes, retargeted ads are one of the best ways to take advantage of it.

9. Direct Mails

direct letter sending marketing

Do you recall when last you sent a letter or even opened one? Probably not, either way, many accounts of successful snail mail or direct letters marketing campaigns exist. Why this method works is due to the opportunity for personalization it presents.

Also, a small gift sent alongside the letter can even be included as an incentive without overshooting your customer acquisition costs because of how cost-effective this strategy is to lead generation budgets.

10. Physical Events

speaker presenting on a live conference in front of audience

Besides networking via social media, there are loads of physical networking events that happen in all regions and industries and such programs offer a huge opportunity to find decision-makers.

These events may be conferences, fairs, and exhibitions as well as networking events. The entry costs to such events are usually worth the number of leads you can generate if you chose the event correctly.

11. Incentives

incentive offers to acquire leads

Loyal or returning clients cost less in terms of acquisition than fresh ones, and a great way to pull in more recurring customers is by giving incentives.

Think of running a rewards or loyalty program for clients who sign up. Perks like discounts after making a certain number of purchases or even rewards for referrals are great offers to keep customers spreading the word about your business.

Incentives can amplify your marketing opportunity as popular offers can magnet new leads by word of mouth or online buzz.

12. Gated Downloads

gated download icon

A gated download is content that requires the prospect to take a step like inputting contact details to access the information to be downloaded.

The download offer could be a checklist, case study, white paper, infographics, video, or anything that can be valuable to the prospect’s journey.

The moment you get the person’s information, you can then market them some more to get additional information that’ll push them nearer to your sales pitch.

13.  Landing Pages

digital diagram of landing page

The first place a web visitor arrives when they click through to your website is a landing page. That said, the term is usually used to imply a dedicated page created to convert traffic to leads.

Most landing pages are used to gather prospect contact information for gated content. You can use landing pages at any point in the buyer’s journey but it’s most effective in the consideration stage when prospects know they need a solution to their problems.

14. SEO

search engine optimization

SEO or search engine optimization is the process that a website undergoes to optimize it for search engine algorithms. Websites that have better SEO rank higher in the search engine results pages than other sites competing for the same keywords.

This increases the chances of a prospect clicking on the website. A lot of the SEO changes done to a website can boost its overall accessibility and user experience. And this results in a cycle of traffic boost that further amplifies rankings.

15. Social Media Engagement

instagram twitter facebook apps on a smartphone

Maintain interaction with prospects on the various social media platforms that you have pages on. And always reply whenever a potential client reaches out to you, cautiously though.

For example, if you share or repost a prospect’s content on LinkedIn and they like a tweet from you, don’t send them a private message immediately.

Maintain casual social media engagement by tagging them to content that they may find interesting, follow them, or like any other posts they put up.

By turning your social media visitors and followers who would still be in the research stage into prospects by engaging them you ensure that they’d be more receptive and willing to listen to you when you make your sales pitch.

Since you’ve built a relationship, it’ll be a lot easier to make the sales pitch than if you simply give them an unexpected phone call.

Plus, by looking at your social pages as lead generation channels, you get to connect your marketing team and sales team which results in an effective approach that excels in nurturing leads and closing deals.

Conclusion

Prospects don’t respond to cold calls as they used to anymore and some even loathe receiving such calls. With the advancement of humanity, people have so many ways of engaging with a product or service before the purchase to build trust, that they simply prefer not to make buying decisions randomly.

With that in mind, we listed out these cold calling alternatives that can help you effortlessly generate leads and ultimately improve sales.

Implement them and watch your income rise