12 Proven Facebook Post Ideas That Will Help Boost Your Organic Reach!

12 Proven Facebook Post Ideas That Will Help Boost Your Organic Reach!

Facebook Status Updates That Will Get You A Lot of Likes and Shares 

Facebook is an incredibly popular platform where you can find all kinds of things. It is also one of the biggest marketing platforms on the web so as you might think, there is a lot of money to be made. If you have a Facebook page that is advertising your products or services you know how much followers can mean.

To have as many followers as you can, you should implement organic reach. Organic reach means that your posts show up on people’s feeds without you paying for them. This type of reach is limited compared to paid advertising on your page, but it’s still very important. 

Knowing what exactly to post and when to increase organic reach is important for every aspiring page. So, we decided to show you some things you can do to improve your organic reach through some of the best Facebook posts. With these tips, you will surely be able to reach new audiences and pay far less for advertising as well as have an incredibly active community! So, let’s not waste time, here are some incredible Facebook post ideas that will push your Facebook content to the max and help organic reach. 

1. Ask Your Audience Questions

Asking questions is always a great idea. People get engaged by these questions and if you do it right, they might want to interact and comment on the posts. This can turn some of your followers into fans and make them to those followers that always comment and interact with the content. This is an incredible way to create engagement posts without much trouble. 

The questions can be some simple and obvious ones that pretty much anyone can respond to. Or really specific questions that will push the niche audience to respond more. Try being creative with your questions and approach as it is better for engagement. 

  • What are you reading today?
  • Which are your favorite affiliate marketing products?
  • What is the best affiliate marketing tip you have ever heard?
  • What is the biggest lesson you learned in affiliate marketing
  • What was your most profitable campaign in affiliate marketing?
  • How long have you been doing affiliate marketing
  • What is the best marketing book you ever read?
  • What affiliate marketing tip changed how you do things?
  • What is the biggest difference in affiliate marketing five years ago compared to today?
  • What is your favorite affiliate marketing blog?
  • What is your favorite affiliate marketing YouTube channel?

These are some of the ideas for an affiliate marketing page for example. But you should always consider your audience on a case-by-case basis and determine what to ask them. 

Fill In The Blanks Questions

Similar to the regular questions, fill-in-the-blank questions are great for increasing engagement. People love engaging with this kind of content. Sometimes they will try to add to the topic in a creative and informative matter, and sometimes they will try to be funny to gain some likes. Both groups are great to have as your audience, so encourage the behavior in general.

2. Show What’s Behind the Scenes

A thing that people love to see is behind the scene photos. Your team (if you have one) can post a group photo, or anything related to their workplace. Even photos and stories about the workers themselves usually get great traction. This will make your business feel more personal and friendly. It is also a simple way to get bonus Facebook content to your page. 

Facebook post ideas

Some good ideas can be:

  • Teambuilding posts
  • Regular workplace posts
  • Off work posts
  • Posting pictures of pets or hobbies of the employees

3. Find Interesting and Trending Topics

Trending topics are always… well… Trending!

People love to see what is currently new and find out more about new stuff. This is where you can shine. You can follow social media trends and put your twist on them to gain more organic reach easily! These are some of the best Facebook engagement posts as people love talking about new developments in any area. 

4. Use Branded Graphics

facebook post ideas - branded content

If you are out of Facebook post ideas, look no further than his! Have ever seen branded graphics on people’s posts? Sure you have! As you know these infographic-style posts are usually shared to other pages as well. So in total, you can get a lot of eyes for just one branded graphic post. You can develop your style so that people recognize your brand even if it doesn’t have a logo on it. If you manage to do this then you should have no problem organically growing your brand!

5. Tell Your Audience Great Stories

Stories are always a great way to connect with your audience. It might be a story of how your company started. Something your company did. Your product that helped someone. Thoughts of your employees. The possibilities are endless. The only important thing is that you have a clear and interesting story to tell. If you are bad at writing, outsource this to someone or just don’t do it at all! This is a great post idea for multiple reasons. It connects your audience to your product and service and it gives you great Facebook content that is easily sharable. 

6. Interesting Product Photos

facebook post ideas - creativity

Sharing your product photos is always a great way to increase your engagement and eyes on your posts. If you are a business that sells some kind of product share those photos to your timeline. 

Try being creative with the way you post them. Make the images interesting. Creativity is always rewarded and the same goes for these types of posts! This is why the best Facebook posts are the most creative ones!

7. Infographics Can Be Incredible

facebook post - infographics

Infographics are incredible for visualizing complicated statistics and explaining them to some degree. They are present on every platform and Facebook is no different. Infographics are one of the best Facebook post ideas as they are simple to make yet highly effective. The thing that is great about infographics is that if you make an incredible one, people will share it. And as we know from “branded graphics”, you should include your details on it. So when people see it on other pages, they can look you up.

8. Having a Personality

A thing that most advertisers miss is personality. They usually post rehashed and already seen content all the time. Making them feel more like a robot pumping out content, rather than a friendly brand. This personality can also distinguish you from your competition. 

Your posts should always have a hint of personality. Though it is bad to overdo it. You should always stay within your general topic and not stray too far from it. (If you are a swimwear seller, there is no reason to make posts about flowers). 

9. Cross Promoting Blog Posts

If your company has a blog, make sure to share your best posts to your Facebook audience as well. It makes for simple, yet great content. This can boost your Facebook page as well as your blog. Social media and content work incredibly well together so use them as much as you can!

Your audience will appreciate the additional info and you should reach more people through organic reach and maybe even boost your blog!

10. Incredible Industry Tips

If you are a company that sells services you should consider sharing industry tips with your followers. This will increase your image as a knowledgeable industry leader. Sharing interesting and useful tips is something that will always boost your organic reach because people love that kind of content. But if you make yourself a name by sharing incredibly useful info, your brand will grow a lot more in a short time due to word of mouth and sharing of posts. 

Some examples can be:

  • High-quality content is the most important thing
  • Don’t solely focus on one platform. Mix and match for best results
  • Dedicate time and attention to each of your promotions
  • Spend extra time searching for the best affiliate programs
  • Find similar products of competitors and research what they are doing differently 
  • Be honest with the product. Inform customers about its weak sides
  • Focus most of your attention on mobile conversions

You can share text-only statuses, images, infographics, videos, live content, or something else.  The possibilities are endless. 

11. Contests and giveaways

12 Proven Facebook Post Ideas That Will Help Boost Your Organic Reach!

Ah, the holy grail of organic reach, contests, and giveaways!

People LOVE free things. If you offer people a way to get something for free via a giveaway or contest, they will flock to your posts like crazy.  No wonder these are some of the most popular Facebook post ideas for engagement posts. 

If these contests and giveaways are something you do often, then people will follow your page more closely as they won’t want to miss the next opportunity to win. 

When doing this type of content you should always make sure that in order to participate, users need to do a few things first. Liking and following should always be a requirement and sharing should be encouraged with extra chances. 

If you are selling a product you can give your audience that product or some addon if it has any. 

12. Discounts and sales

Similar to the last entry, discounts and sales are often a great way to increase your reach. People love spending less money on things, even if they sometimes buy things they usually wouldn’t.

These types of promotions also convert well, so other than reach, you will also get sales right away! This is one of those Facebook post ideas that are great for the seller and the buyer. Win-win!

Final Words On the Best Facebook Posts and Status Updates

Increasing your organic reach through creative and interesting Facebook statuses is easily done if you follow these Facebook post ideas and engagement posts. With these engagement posts, your Facebook content should be engaging to your audience and you should see great results because of it. Hopefully, some of these content ideas will trickle down to your page and you will have success with your page!

Twitter for SEO: How To Use Twitter to Boost Your Brand

Twitter for SEO: How To Use Twitter to Boost Your Brand

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content.

If you aren’t using Twitter to boost your brand, you’re seriously missing out.

According to Statista, Twitter has amassed more than 330 million active monthly users.

twitter for SEO twitter users

But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides.

Search engines actually use social signals from social media to rank your website. Likes, shares, and comments can have a massive impact on SEO.

According to cognitive SEO, the higher the average number of shares, comments, and likes a brand has, the higher their website rank actually is.

social signals Twitter for SEO

That’s crazy, right?

If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

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That’s because Twitter lets you build a large following and gain the attention you need to boost brand awareness.

More brand awareness = more searches about your company.

You might be wondering, “Where do I start?”

Exposure is key. For starters, you need to promote Twitter trends, your tweets, and your account to get your name out there to as many people as possible.

Twitter for SEO Tip #1: Promote, Promote, Promote

Twitter ads are a surefire way to gain tons of visibility, generate leads, and grow your audience. Therefore, promoting content on Twitter can help you rank higher.

The best part is that you can target specific, custom audiences.

One brand that is currently using an effective Twitter strategy is Rothy’s, a sustainable shoe company. Their Twitter content is on-brand, impactful, and engaging.

Rothy’s shoes are not only made from recycled materials, but they’re also machine washable. And the brand doesn’t let their Twitter followers forget it.

twitter SEO, twitter trending example rothys

One way to enjoy the same success as Rothy’s is to promote your own trends or “tags.”

Promote Twitter Trends

On Twitter, trending or “viral” topics appear on the Discover tab, within the Twitter app, and on the left side of the page.

When you promote a trend, it will appear in those locations.

twitter trends example

The more people that use the tag, the more exposure you’ll gain.

Promote Tweets

Promoted tweets are just regular tweets that appear for users who don’t follow you on Twitter.

The only difference is that Twitter will add a tag to these tweets that read, “Promoted by (your brand’s name.)”

twitter for SEO twitter ad example

Users can like or retweet them like any other tweet, but you have to pay to have them show up in a targeted audience’s timeline.

Promote Accounts

Promoted accounts put your entire Twitter account in front of users you’ve targeted to help grow your audience.

As many as 85% of people say that they find new businesses on Twitter through promoted accounts.

Promoted accounts appear within people’s timelines in the “Who to follow” section and search results.

twitter for SEO promote twitter accounts ad example

A small tag will appear under your account name that says, “Promoted.”

You shouldn’t just be promoting your account, tweets, and tags to targeted audiences, though. Be sure to add targeted keywords so Google is more likely to recognize your tweets.

Twitter for SEO Tip #2: Use Targeted Keywords

You optimize your website for the keywords you want to rank for.

Why not do the same with your Twitter account? Add keywords right in your Twitter bio, for example, so that Google associates your account with relevant keywords.

Use these same keywords within your tweets or as a caption alongside images you post.

Users who are searching for these terms on Twitter will then find your page. Your tweets will get more exposure, which will boost your SEO.

The best part is that keyword searches on Twitter account for misspelling, synonyms, slang, and more, just like on Google.

If a user searches for “love pizza,” broad match results might include, “loving pizza” or, “I love pizza.”

You know which tweets, tags, accounts, and keywords you want to promote. But which audiences should you promote them to?

Twitter for SEO Tip #3: Select Your Twitter Audience

You can target Twitter ads to certain audiences so they appear in search and in their timeline.

You can select additional audience features and add keywords to any ad campaign. You can even import multiple keywords.

twitter for seo choose your audience example

Campaigns will show up in both search and timeline by default.

You can customize where tweets appear if you prefer one over the other, though.

And adding tailored audiences only takes a few clicks.

You can upload your own list or you can put a code on your website to collect visitors, purchasers, or downloaders.

It’s important to note that uploading your own list can take up to three hours.

twitter for SEO how to upload lists

In addition to promoting your content, using targeted audiences, and selecting a custom audience, you should also use relevant hashtags.

Twitter for SEO Tip #4: Use Relevant Hashtags

There are several ways to use relevant hashtags.

You can be on the lookout for trending Twitter topics you can use to generate more attention.

With this one, make sure that you research and understand what a tag means before you use it.

For instance, you might not want to use the tag “#WhyIStayed” to promote your pizza, since that tag originated as a way for people to share stories about domestic violence.

You can also create a branded hashtag (that you can later promote) as Toyota has done with the tag “#LetsGoPlaces.”

It’s right in the company’s Twitter bio.

twitter trending, twitter SEO toyota letsgoplaces example

By creating a branded tag, you’ll encourage other Twitter users to use the same hashtag on posts that they share featuring your brand.

twitter for SEO example #letsgoplaces

Rothy’s has accomplished the same kind of brand awareness with the tag “#LiveSeamlessly.”

twitter for SEO rothys example #liveseamlessly

You can even find out which hashtags influencers are using with the help of a few tools.

Like Twitonomy, which will show you a list of the top ten hashtags for the industry influencers you search for.

twitter for SEO how to find top hashtags

Finding trending hashtags in your industry at any given time is important, too.

Hashtagify is a great tool to try out since it will reveal the top 10 hashtags related to the keyword you search for.

For example, if you want to see the most popular tags related to the word “SEO,” type it into the search bar.

The site will show you the tag’s recent popularity and trend information.

twitter for SEO tools hastagifyme

From there, you can see a full list of related hashtags.

twitter for SEO find related hashtags

You can even view a list of top influencers related to that specific tag.

twitter for seo find top influencers

If that isn’t enough, look at Twitter’s tailored trends for more ideas.

Twitter for SEO Tip #5: Check Out Twitter Trending Topics

Tailored trends, which Twitter introduced in 2012, give you a list of topics based on your location and the users you follow.

Twitter trending topics can help you stay current on topics that are important to your audience. Keep an eye on these lists and make sure that your selections are as close to the audiences you’re targeting.

To change your location, just click on the “Change” button.

twitter trends example Twitter for SEO

Then, enter the region/country and city that you want to see.

twitter trends set location

That’s all there is to following Twitter trends!

Now, if you aren’t already adding images and video to your tweets, you should. They will give you more exposure than tweets without them, which is great for SEO.

Twitter for SEO Tip #6: Add Images and Video

According to WordStream, tweets with images receive 18% more clicks than tweets without them.

More clicks = better rankings.

Make sure that you only include images that are relevant, engaging, and high-quality.

Mr. Peanut’s account using this image is a great example:

twitter for SEO tips use images example mr Peanut

Video views can have the same effect as images.

According to Insivia, 82% of Twitter users watch video content on the platform.

Add a short video to your next tweet to promote your product, brand, or service, like this one from SMILF.

twitter for SEO example SMILF

Giveaways and polls are another great way to interact with followers, find new followers, and most important of all, gain attention.

Twitter for SEO Tip #7: Run Giveaways and Polls

One simple way to leverage Twitter to boost your search engine rankings is to run a giveaway based on retweets.

To enter, people complete an action, like retweeting one of your tweets.

You can include a link to your website or your most recent blog post in the tweet to boost that page’s rankings.

Or, just add a branded hashtag like the Pittsburgh Steelers did in a Twitter giveaway.

twitter for SEO giveaway example Pittsburgh steelers

Be sure to offer the winner a prize and announce to your audience the date that you will be choosing the winner.

Running polls is just as easy as running a giveaway, if not easier.

BuzzFeed has even created an entire Twitter account dedicated to polls, which currently has 119,000 followers.

You can use polls to settle a debate or interact with your followers by asking questions, like Airbnb.

twitter for SEO airbnb poll example

The engagement you’ll gain from giveaways and polls will boost likes and retweets, improving your overall search rankings.

Remember how I said to include a link to your website when running giveaways? You should add those to regular tweets too, especially if you post blog content regularly.

Twitter for SEO Tip #8: Share Links

The power of links on Twitter is huge. Sharing them can maximize the reach of your content and web pages.

Since Google recognizes links, tweeting URLs is a quick way to use the power of Twitter to boost your rankings.

That’s one of the reasons I share links regularly to promote my new blog posts.

twitter for SEO tips example from Neil Patel

By sharing links, you’ll direct and drive traffic right to your site, which Google will love.

I like to use a URL shortener like Bitly to optimize my links before I share them so that my links don’t take up too much of my character count.

If you don’t have a blog, tweet out links to your products or web pages on a regular basis, like Free Radicals does.

twitter for SEO example of posting a product

Just be sure to share relevant and helpful information regularly, not just links to your products.

Twitter for SEO Tip #9: Tweet Consistently

You may think that more is better when it comes to tweeting.

But Google might actually see that approach as spam.

Plus, you don’t want to post too many tweets in a row to your followers, or you might annoy them into clicking that “unfollow” button.

Stagger tweets throughout the day and during times when your followers are the most active.

One tool that makes scheduling tweets easy and efficient is TweetDeck.

To schedule tweets, just write them out and select the date and time you want them to go live.

twitter for SEO tools tweetdeck

Another great Twitter management tool is Hootsuite. You can integrate other social media accounts with this tool, too.

You should also use a tool like Tweriod to determine when most of your followers are online. Buffer does this in their platform as well.

twitter for SEO twitter tools tweriod

Those are the best times for you to tweet because your tweets will get maximum exposure and attention.

Aside from following all the rules I’ve already named for boosting your rankings through Twitter, the most important one is to actually interact with your audience and reply to them.

Twitter for SEO Tip #10: Interact with Followers

This tip might seem obvious, but people often overlook it.

Imagine if Wendy’s hadn’t replied to Carter Wilkerson? #NuggsForCarter would never have become a trending topic that brought Wendy’s tons of publicity.

twitter for SEO tip interact with followers example

It can be hard to gain interactions on Twitter. Considering that users send over 350,000 tweets every minute, your tweets can easily get lost in the crowd.

That’s why you should engage with the people who are already talking to you to gain the attention of users who aren’t yet.

By creating personalized replies that relate to your specific industry and audience, you’ll build up tons of engagement for a boost on Google.

Encourage users to interact with you by posting relevant tweets, talking to industry-specific followers, mentioning other Twitter users, and responding to mentions quickly.

By interacting with followers, you’ll gain more retweets, mentions, and likes. And that means better rankings.

You should also reach out to influencers who can share your tweets, brand, and account with their audience.

Twitter for SEO Tip #11: Do Influencer Outreach

Since exposure on Twitter is the key to gaining likes and retweets, look for influencers who can give you exposure to their Twitter audience.

Twitter influencers can boost your credibility quickly because they’re already credible within your industry.

When an influencer talks about your brand, products, or services with their Twitter audience, their trusted followers will head to your page to check you out.

When trying to reach out to influencers, it can be helpful to:

  • Create meaningful content that is shareable and valuable to your industry
  • Develop long-term relationships with influencers rather than viewing them as people who can give you a quick, short-term boost
  • Retweet tweets from influencers with whom you want to engage
  • Collaborate with influencers by writing guest blog posts for them or allowing them to write guest posts on your blog

Several tools help find influencers in your industry if you aren’t sure who to reach out to.

One of them is Klear.

twitter for SEO tools influencer marketing Klear

Just select the social network you want to search through, the skill or keyword you’re interested in, and your location.

That’s it!

Another great tool for finding influencers in your industry is BuzzSumo.

Just search for a keyword, and you’ll find influencers that relate to that topic.

twitter for SEO tools BuzzSumo

The tool will even show you the page authority, domain authority, number of followers, retweet ratio, reply ratio, and the average number of retweets for each influencer within the results.

Conclusion

Twitter is an absolutely massive social network.

But you should never think of social networks as being isolated from search engines. It’s actually quite the opposite.

Google pulls tons of information from social sites like Facebook, Twitter, and LinkedIn.

The more exposure your posts get (such as likes, comments, mentions, and retweets), the higher your search engine rankings will be.

That’s because Google uses social signs to recognize certain web pages and brands.

But you have to use Twitter in the right way.

It’s all about gaining exposure and attention. Start by promoting your account, your tweets, and your tags (sometimes known as trends).

Use targeted keywords on Twitter just like you do on your web pages and blog content. Google will recognize the keywords associated with your brand on Twitter, too.

Be sure to use relevant hashtags and research a trending tag before you tweet something that contains it.

Add images and video to your tweets to increase engagement, and be sure to share links back to your website to direct and drive traffic.

Tweet consistently and schedule out your tweets in advance to maintain a regular posting schedule. Post during times when your followers are most active.

Finally, don’t forget to engage with followers as often as possible and do some influencer outreach to get your name out there.

How do you use Twitter to boost your search engine rankings?

User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Many businesses aim for their websites to rank highly in search engines, but it’s a moving target.

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the “optimization” part of SEO).

You might remember when Google’s featured snippet addition disrupted the numbered ranking system of search pages. Because the snippet’s goal is to provide a simple answer from a strong piece of content, it might pull from the second or fourth website listed on the search engine result page instead of the first.

As a result, 34% of desktop users don’t even click on a webpage, since their questions are answered by a featured snippet on the search results page. This may seem like a cheap tactic to hoard traffic, but it’s not. By prioritizing the searcher’s experience over the hierarchy of web pages, Google ensures satisfied users.

Optimizing for search engines shouldn’t be your main focus anymore. The ongoing shift in Google’s algorithm over the past decade indicates a new market focus on meeting user expectations. In this post, I’ll do my best to pull back the curtain and show you how improving the user experience on your site will also improve your rankings and increase traffic.

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Search Engine Engagement Metrics

Before we delve deeper into the metrics that will likely correlate with an increase in rankings in the age of user experience, it’s worth noting that no search engine is an open book. Google notifies the public when it updates its core algorithm, but it’s notoriously secretive about this proprietary information.

With this in mind, here are a few user engagement metrics that Google and other engines seem to value as priorities.

Mobile Optimization

In 2015, Google announced that mobile optimization would become a contributing factor to SEO rankings. Half of all searches originate on mobile devices, after all.

Google recommends a responsive web design that adapts to desktop computers, phones, and tablets, and it rewards mobile-optimized sites with higher rankings on SERPs.

This opens up into another potential benefit: placement in Google’s coveted “local pack.” The local pack is the set of three businesses featured on Google’s search results. Previously, Google featured seven businesses there, but the number has since been reduced to maintain a mobile-friendly layout.

local searchSemantic Search

We’ve already mentioned that Google’s algorithm has drastically changed, especially since the old days of keyword stuffing. The first change allowed Google to judge not only the use of keywords, but also the ways in which they are used. During this phase, keywords and phrases needed to appear naturally. If they detracted from the readability of a page, Google would penalize that page’s ranking.

After the 2013 Hummingbird update, the search engine’s algorithm considers overall meaning — it realizes a page is more than the sum of its keywords. For instance, if you searched for “What’s the fastest animal?” prior to Hummingbird, a page would have to use the keywords “fastest animal” in several places to communicate the topic to Google’s crawlers. Now, with semantic search, Google can compare search intent with a page’s content to provide a better search experience.

Most recently, Google has helped searchers by rolling out BERT. This technology was designed for users who increasingly search by posing questions. It considers search intent by analyzing how a word relates contextually to the words that precede and follow it. Most searches made via voice recognition are questions, so this advancement will probably benefit Google in the future (Comscore predicts that half of all search engine inquiries will be voice searches by 2020).

Dwell Time

The dwell time metric is determined by the amount of time a user spends on a page before navigating back to a search engine. Search engines use this metric to judge the relevance of a page to a user’s query. If a user stays on a page for a long time before bouncing back to the SERP, then that page is likely more valuable than others.

Browsers such as Google Chrome, which is used by 81% of W3School’s 50 million monthly visitors as of August 2020, know how long a visitor remains on a page. Dwell time is a significant indicator of relevancy and quality, so webpage designers should aim for visitors to remain on a website for as long as possible.

Unfortunately, dwell time is one of many metrics that only search engines have access to. However, you can still use other data to measure the user engagement on your own site. Tracking metrics like time on page, bounce rate, and conversions from your landing pages can provide crucial insights into the value your users get from their experiences with your website.

4 Ways to Boost User Engagement on Your Website

Realistically, it’s easy to understand how a great user interface has the potential to boost search rankings, but making it happen is another story. Let’s take a look at several UX SEO best practices.

1. Augmented Reality

In 2017, personal care and beauty store Sephora released the Visual Artist update on its app. Users can virtually try on lipsticks, eyeshadows, and other cosmetic products from the comfort of their homes. This small user experience-focused change resulted in a reported organic revenue growth of 14% parent company LVMH.

Augmented reality is increasingly accessible to smaller businesses. It is quite common to find eyeglass retail websites, for instance, boosting user engagement with AR features that allow shoppers to virtually try on glasses.

You can also use this technology to include customers in the experience of launching a product. Jordan Brand did just that with the release of its Air Jordan III Tinker sneakers. Sneaker fans could scan a Snapchat code, purchase through Shopify, and have the shoes delivered by local fulfillment centers within the day.

2. Interactive Tools

Increasing user engagement is as simple as finding ways to capture the attention of a website visitor. Interactive tools and activities that occupy a user’s time (and provide value) are essential when creating a top-notch search experience.

This could be something simple such as a mortgage cost calculator on a home lending website, a responsive chatbot, or live user survey feature on your landing page. Warby Parker, for example, has enhanced the online prescription glasses retail web experience by offering an online quiz for picking out the right frames. The simple quiz provides personalized fashion advice and leads visitors along their sales journeys.

warby parker quizIn fact, if you use a tool like SEMrush to identify the most trafficked pages of a popular website, you will often find that they are interactive. These tools keep users engaged. By installing event tracking within the tools, Google Analytics can report just how engaging they are.

3. Video Content

Many marketers fear that video content will slow down their pages and cause the bounce rate to skyrocket. This is a valid concern, but it also may be worth the risk. Video is easier for people to process, and it can encourage someone to stay 2.6 times longer on a webpage. Well-placed video enhances dwell time and boosts rankings.

For example, Toyota used video in its interactive “Choose Your Wild” campaign for its 4Runner vehicle. The video engages potential customers by letting them go virtually “off-road” in the vehicle and, at the same time, allows the company to collect customer preference information in a fun, unobtrusive way.

4. Lead Magnets

Surprisingly, some of the most effective ways to ensure you’re providing an exceptional user experience aren’t particularly innovative at all. Lead magnets with gated content aren’t a new tool in the digital marketing space, but you’ll find that you’ll command your audience well by understanding their needs and producing applicable content.

After all, the subtext of Google’s movement toward user-friendly webpages is really just ensuring that high-ranking pages are valuable content resources. You will be improving the user experience and prioritizing conversion optimization at the same time.

Bidsketch uses this approach: It offers a free sample proposal in exchange for a voluntarily disclosed customer email address. Content-heavy websites like The Oatmeal and BuzzFeed similarly capture email addresses by offering quizzes (which also enhance user engagement and dwell time). Try offering various free “goodies” as lead magnets such as spreadsheets, tutorials, generators, or calculators.

By keeping users engaged with valuable, meaningful content, you will not only create happier visitors (and maybe brand advocates), but you will also rank highly on Google.

Whether that engagement stems from augmented reality, interactivity, videos, lead magnets, or some other approach, it can make all the difference in the success of a company’s user experience and SEO efforts.

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