How To Use LinkedIn For Personal Branding

How To Use LinkedIn For Personal Branding

Creating a personal brand can be a powerful way to achieve important professional and business goals. When you develop a personal brand, you make yourself more recognizable and take charge of how you are perceived online. When done correctly, a personal brand can help you achieve the following:

Building a personal brand is different from becoming an influencer. A personal brand is oriented towards a professional audience and involves content for B2B or B2C audiences.

For this reason, LinkedIn is a good place to start your personal brand building journey.

LinkedIn is the largest networking platform for professionals. It has over 500 million professionals to date and a significant chunk of this network consists of high-level decision-makers. Another interesting LinkedIn stat is that for B2B businesses, 50% of their social traffic just from the platform.

You have the best chance of building a strong personal and professional brand by leveraging LinkedIn. Let’s get down to the specific ways you can use it and become a recognized figure in your industry.

Build a strong profile

Before you can start any other step, you need to have a robust LinkedIn profile for your audience to visit. The profile section is where people will learn more about you so that they can connect with you, follow your content, and figure out if you’re the right fit for their goals. If they’re looking for someone to hire or to get interesting content, your profile content will help them understand if you’re a good fit.

Before you can start writing your profile details, there’s are two things you need to do:

  • Brainstorm the goals of your personal branding efforts because this will direct how you write your profile and posts
  • Determine the right keyword to use in your profile and content. LinkedIn can be compared to a search engine for people. Leveraging the right keyword will help people find you using the search feature

When you’re clear about what you want your branding to achieve, you’re going to shape your content by keeping your goals and the keywords at the forefront. Here are different areas of your profile that you can optimize.

Headline

One of the elements of your profile that’s visible in a LinkedIn search result is your headline. It’s also the first thing that draws people’s eyes after your picture and name. In this spot, you need to create a descriptive headline that includes the keyword you want people to find.

Keep it short and eye-catching so that people want to continue exploring your site.

The About Section

You can write up to 2000 words in your profile’s About section. However, it’s the first sentence that will determine if people read it fully. Create a good hook in the first five words and try to create a story here. End your About section with a call to action. For example, ask your audience to send you an email or to connect with you.

Experiences

Another way to highlight whether your profile is relevant is to add helpful details to your work experiences section in your profile. Elaborate on what you’ve done and try to tie it together with what you currently do. This will help you build a robust profile that gets recognized as a good result for specific searches.

As you create your profile, make sure that it provides information that goes beyond what’s on your resume. Try to make your personality appear in the way you write. LinkedIn is a networking site and you want to reach people at an emotional level by generating trust. Use conversational language and keep your content easy to read to draw more people to your brand.

Connect with your target audience

LinkedIn allows you to connect with 30,000 people. But when you make connections, pick people who potentially belong to the audience that will value your content.

Once you’ve built your profile so that your audience can find out more about you, your next step is to connect with the right people.

To do this effectively, consider your goals and who your audience is. If you’re trying to become a thought leader in the arena of data science, then you need to connect with other data scientists and people in related roles. Getting connected to people who are involved in, say, orthodontics will not serve you. Your content won’t interest them and this will show through a lack of engagement on your posts.

Use LinkedIn’s search feature to find people who are your target audience. Filter by location and keywords and send a personalized note when you do add a connection.

To get more attention and engagement, comment on their posts, wish them on their work anniversaries, and also follow up on your invitations.

The most important thing you can do is to send an invitation that explains why you want to connect with them and how connecting with you can benefit them. This will make it more likely that you’ll get a positive response.

Create engaging LinkedIn posts

So, you’ve made a solid LinkedIn profile and have connected with the right people. But the final ingredient in the mix is to make great content. LinkedIn is like any other social media network in the sense that emotions are the key to engagement. Here’s how to structure your posts:

  • Make the very first line a hook that expresses your point of view in the form of a statement or the start of a story
  • Use short sentences and line breaks to make your post easy to read
  • Tell a meaningful story or share your insight on a trending topic
  • Add a call to action inviting people to comment
  • Use hashtags to make your content findable by topic

Put these tips into practice and you’ll see a rise in engagement as well as views on your profile.

Conclusion

The steps suggested here will all improve your profile’s performance on LinkedIn. However, there’s no substitute for real passion for what you do. Be consistent with the techniques given here and make content regularly that shares what you think.
As you continue to build your personal brand, you should see an increase in followership and get recognized as a thought leader on the topic you focus on. Keep engaging with other people too and you’re bound to grow your personal brand on LinkedIn.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

How Online Reviews Help with Branding and SEO, According to Neil Patel

How Online Reviews Help with Branding and SEO, According to Neil Patel

Online reviews are one of the most effective and powerful ways to influence sales, conversions, and customer confidence in your brand or product. With millions of people now heading to Google to search for reviews and customer feedback before purchasing pretty much anything, your business will likely be heavily influenced by what your potential customers see in the search rankings even before they get to your site.

When looking at the internet as a whole, this affects businesses of all sizes – whether you are in the travel industry, sales, customer service, ecommerce or even a person brand.

With sites like Yelp, Google Local, and Trip Advisor often ranking at the top of Google for most review related search results, it’s not just about making sure your site ranks at the top of Google, it’s also about making sure you have positive reviews and a trusted reputation across all of the mediums as well.

To help with this process, today we are going to highlight some of the best tips from Neil Patel on how to boost your business with reviews. Whether you’re after the SEO benefits or the trust-building conversion optimization benefits of customer reviews, there’s a lot that you can do to proactively improve your brand’s digital footprint with proactive management of reviews, and Patel has a lot of killer advice on the subject.

Let’s get started.

Get Creative with Your Customer Recommendations and Testimonials

When it comes to gaining the trust and business from a new customer, recommendations and testimonials go a long way – even if the audience doesn’t know that person recommending the product or service directly.

With this in mind, you will want to get as many testimonials for your brand and business as possible. If you are going to wait around for random positive emails and comments to come in, they’re likely going to be far and few between.

Instead, you are going to need to get creative with not only how you collect feedback from your customers, but also how you showcase them as well.

Here are a few recommended tips from Neil on how to best accomplish this.

  1. Facebook Reviews
  2. LinkedIn Recommendations
  3. YouTube Video Reviews
  4. Local Search Directories
  5. Niche Review Sites
  6. Rewarding Customers Who Review
  7. Google Alerts and Social Mentions

Each of these recommendations can be used differently, but the most important thing is to try and make it as easy, quick, and fun as possible for your audience to leave feedback. Social media platforms like Facebook make this extremely simple, as users can visit your Facebook Page and click a star rating, and also leave their own feedback.

He also wisely recommends that you set up alerts for new social posts or web pages that include mentions of your brand name, so that you can be notified when a new review goes live. This way, you can jump in on the conversation, thank the reviewer for his or her feedback, and perform some “damage control” if there’s anything negative in the content.

And finally, Neil advises his audience to consider incentivizing customers to leave reviews for your business with some kind of reward program. This can help steer the conversation towards vibes of delight and positivity, while simultaneously maximizing the volume of reviews that your business has amassed.

If you would like to learn more about each of these methods, you can read his full resource guide on this process here.

Connect with Other Industry Experts You’ve Worked With

We’ve already stressed the importance of getting reviews out there for people to see when they start searching for your brand or business. But there are many other ways to make a great first impression and gain new customers as well.

One such way is to connect with any influencers or industry experts that you may already be working with. For example, check out this Neil Patel review that was written up and posted on the blog from one of his previous customers. They found so much value in his courses and consulting, that they took the time to let their audience know about it and share it with others.

The benefit here to a business or brand is HUGE — and not just in the aspect of getting another testimonial.

When someone writes about your business or brand in a positive way, it works wonders across the board. It can help with social media exposure, search rankings, and also be used as yet another testimonial.

Even better, if that person is an influencer or has a following online, their recommendation or feedback is likely to go even further and could result in an immediate impact to your business and brand.

Use Social Profiles to Rank in Google

As previously mentioned, one of the most immediate first impressions that someone is going to find when they search for your name or brand online, is through the many different premium rating sites in Google. In most cases, you aren’t going to be able to controlled the feedback or ratings left on these sites, but what you can do is try to rank above them with your own websites and social profiles.

Since Google loves sites like Twitter, Facebook, Instagram and LinkedIn, it’s in your best interest to try and rank these pages for your name and brand. If you were to visit Google and type in “Neil Patel”, you would see something like this… with his main websites and social profiles ranking for his personal name and brand. This is what all businesses and brands should be striving for.

Not only will this help with getting people directly to your own sites and brands, it can also help improve your reputation and customer loyalty in the process.

By making it easy for your audience to find your main websites and brand online, they will be more likely to shop or purchase right away. At the same time, by having potential customers hit your websites, blog, or social profiles first, it’s another great way to showcase your best customer feedback, reviews and rating, and also any awards to top achievements you might want to be known for.

To learn more about how to start ranking your social profiles higher in Google, you can do so by reading this social media SEO expert guide.

How to Grow Your Business and Brand with Online Reviews

As you can see, there are plenty of benefits to using online reviews, ratings, and customer testimonials to grow your brand and business.

At the same time, you shouldn’t just be focusing your efforts on sites like Google Local and Yelp.

The more ownership you have over your own sites and where your reviews and customer feedback is posted, the better control over the first impression that will be delivered to your audience.

Follow these steps and start putting more emphasis on the power of online reviews and customer feedback to increase ROI and new business for your brand.