8 Tips on How to Build Backlinks with Infographics

8 Tips on How to Build Backlinks with Infographics

Do you have a business that you want to expand? Or a website where you want to draw more footfall? If you have answered in the affirmative to both these questions, here we are with a solution for you… Infographics. Yes, infographics can help address the above woes for you. If you are wondering how this can help your business prosper, read on to know the various tips on how to build backlinks with infographics.

A brief history of infographics

It has been almost a decade since infographics first came to the knowledge of the citizens of the internet. Gradually with a plethora of benefits, the use of infographics has witnessed a sharp rise over the recent years. So if you are wondering what is the secret behind the popularity of infographics, here are some ways in which they can prove to be really useful in drawing web traffic.

All about infographics

We all know the benefits of infographics, but what makes a good infographic? Here are some pointers:

1. A good design

Whatever the subject, a good and neat design can do wonders in popularizing your website. A great tip is to refrain from using an infographic just because you happen to like the design. Make it relevant to your content and purpose to help your clients relate more to it.

infographic-designing

2. Effective creation

Be focused on the message that you want to impart through your infographic. Think of yourself in the place of your client. What kind of data would you be searching for if you were a visitor to the website? A process? Some figures? Shape your infographic accordingly. For example, if you would rather put in a process to demonstrate something, try adding a flowchart instead of an infographic depicting figures.

3. Promote the graphics

Create links leading to the graphics and build content focusing around it. Nobody likes to view another infographic just added to the screen without creating any tangible benefits to the knowledge base. So make the graphics as meaningful as possible and try and link them to other pages of content to popularize them further.

4. SEO rules

If your motive is to draw more traffic to your website by creating backlinks through infographics, an SEO search for the right terms as well as content can work wonders for you. check out the top search terms that people around the world are looking out for and then build your content around that. A perfect tip for drawing more virtual footfall to your website, this is a great way of helping you build more backlinks as well.

5. The perfect eye candy

Infographics should definitely showcase information. However, in the process of showcasing the required information, we need to make sure that we do not miss out on the look and feel of the website. One of the most important aspects of website designing is visual. Unlike the other mediums of communication, an online client’s first impression is through the eyes. So make sure that your infographic is both catchy as well as informative.

6. Sharing access

In a general way, infographics get shared a lot more regularly, especially if they are vibrant and full of information. In fact, a lot of websites would like to share an embedded code to your infographic on their website, which could help in a lot of cross-linking and an increase of traffic.

7. Social media is here to help

No one can deny the importance of the social media in today’s digital age? Whether it is Facebook or Twitter, the buzzwords are interactivity and interaction. So take advantage of this as much as you can! Share and retweet your infographic as a sneak preview of your followers and potential clients for their curiosity to be aroused. Not only this, sharing will also help you to broaden your audience and thereby increase your market base.

share-infographics-on-social-media

8. Bloggers can help

A great way of spreading awareness about your brand is to ask for help from bloggers. There are countless blogs on almost conceivable subjects in the world and hence almost all of them have regular readers who visit the site daily. So this is definitely the best platform your infographics to get the publicity that can draw more visitors to your website. Email bloggers who host a content or mindset and audience similar to yours and ask them to share the infographics with a link to your website and watch it grow!

Kinds of infographics

Now that we are aware of both, the benefits of infographics as well as the various tips that can help them be more successful in backlinking, here is a short account of the different types of infographics that you can opt for:

1. Static infographics
2. Interactive Infographics
3. 3D infographics
4. Short infographics

If this interests you and makes you want to revamp your website with some arresting infographics? But are you confused about where to start? Look no further. With our vast experience in the design field, Infographic Design Team is just the perfect help you need. What makes us special is the vast range of designs that we have created for over 700 clients across the globe.

Apart from infographics, our team of over 120 design specialists offers expertise in graphic design and video services. Our featured services include infographics, presentations, social media graphics and video infographics. So hop on to the design bandwagon and ask for a quote today!

13 Effective Ways to Build a Consistent Social Media Presence

13 Effective Ways to Build a Consistent Social Media Presence

Maintaining an active and consistent presence on social media is crucial for any business nowadays, as that is often its first point of contact with potential customers. Posting quality content and thoughtful comments is a good way to start engaging with your audience, but it’s hardly enough if you want to stand out among a sea of competing businesses.

To expand your reach, grow your visibility, develop stronger relationships and increase your authority, you need to build and maintain a consistent presence on all of your social channels and share quality, engaging content multiple times a day. This will ultimately lead to enhanced brand recognition and higher ROI.

Below, 13 entrepreneurs from YEC share their top tips on how to achieve a consistent social media presence.

1. Try IFTTT

There are many social tools that allow you to automate posts. However, a lot of them require premeditated scheduling. If you do not have the time to create an editorial calendar at the beginning of every month, IFTTT is the tool for you. Create a chain on IFTTT to automatically push your blog posts onto your desired social platforms once they have been published on your site.

Duran Inci, Optimum7

2. Schedule Everything

I like to do things on the fly, but social media is not the way to communicate like that. Instead, for me and my team to be consistent, we schedule all social media content. If there are situations when we need to respond to a breaking issue, we will discuss how we can immediately respond and get guidance from all to make sure it reflects our philosophy and core messaging.

Murray Newlands, Sighted

3. Complete Your Social Media Schedule in Q1

The beauty of social is that it can be scheduled, so get a year’s worth of content scheduled by the end of Q1. Why? Because then you are free to focus on immediate trends, manage customer support and build out new and focused materials. You will grow your social media presence tenfold with this strategy.

Nicole Munoz, Start Ranking Now

4. Use Buffer

Buffer is an incredible social media scheduling tool. You can schedule posts for all of your platforms, customize for each and shuffle so that all of your newsfeeds are different. It keeps you organized and your posting consistent — you can’t do social media without it.

Kevin Conner, BroadbandSearch

5. Plan Ahead, But Keep Your Schedule Fluid

As in any area of your business, you need to plan, and plan ahead in advance. However, social media is one area that’s constantly changing by the hour or even minute. Your plan needs to be flexible to allow you to jump into trending topics as necessary. Planning a month ahead simply doesn’t give you proper insight into important social trends that pop up constantly.

Andy Karuza, FenSens

6. Make Sure You Have a Social Media Strategy

Automation tools and services can help. Another option is outsourcing. However, what’s most important is to have a coherent social media strategy. Once you identify your goals and the kind of content you want to publish, it’s easier to create and implement a schedule for posting. For example, you may want to curate and comment on a certain type of tech news.

Shawn Porat, Scorely

7. Use BuzzSumo

We use BuzzSumo to help us find the best content to share on our social media platforms. You can find out what news is trending in your industry to always be on top of the game. We usually post around 50/50 original content vs. industry news and retweets.

Syed Balkhi, OptinMonster

8. Invite Audience Participation

One effective way I’ve found to generate consistent and engaging content is to regularly seek feedback from your followers and subscribers. Something as simple as a weekly opinion poll or a regular column inviting letters to the editor can go a long way toward building a social media presence and improving communication with your audience. This is a successful strategy used by YouTube creators.

Bryce Welker, Beat The CPA

9. Use Meet Edgar

Meet Edgar is nice because you just have to load up the posts once and the software recycles through the content as often as you want. I’ve seen a notable increase in my social media traffic and I haven’t manually made a post in months.

Ajay Paghdal, OutreachMama

10. Build Up a Reservoir

Make a routine, every week or month, of creating a lot of high-quality content ahead of time, then posting it as a slow drip. It’s much easier to post consistently when you have a repository of content to pull from. I have a habit of busting out all my LinkedIn content on Sunday mornings — it’s a time when I can write without distractions and create plenty of ammo for the week.

Ben Lee, Neon Roots

11. Focus on Only a Few Key Platforms

Focus only on those social media platforms that provide you with good ROI. Some people get distracted by trying to be active on every social media site. This ends up diluting your efforts, as you can only keep up with so many accounts. Use Facebook and Twitter at least and then maybe one or two others with proven value. Set up a schedule for posting and stick with it.

Kalin Kassabov, ProTexting

12. Try Facebook Publishing Tools

Although third-party apps such as Buffer are great for scheduling upcoming content, our social media team schedules all Facebook content natively. Publishing directly through Facebook allows you to see what your post will look like when it goes live and gives you clear insights on how each post did, which is great information to use when it comes to creating future content.

Dave Nevogt, Hubstaff.com

13. Hire Freelancers

When it come to blogging consistently, it’s difficult to do it all on your own. Hire some freelancers to write a couple articles a week and post them on social media to stay consistent. Once you’ve developed a reputation for consistency, people will start coming to your blog to see what’s new, and you’ll even start getting some guest blogging inquiries.

Jared Atchison, WPForms

How to Get the Most Out of Your Social Media Marketing Efforts

Social media is now more oversaturated then ever before. If you really want to find success, you need to select a niche audience and cater to them as best as possible. It’s no longer a winning formula to just create content and send out as many social updates as possible.

If you enjoyed this expert roundup, I highly recommend you check out another one which asks 83 online marketing experts the question “How Do I Start a Successful Blog?“. If you don’t already have a website or blog of your own, follow my guide to get started with one today.

11 Ways to Build an Email List That Actually Yields ROI

11 Ways to Build an Email List That Actually Yields ROI

Every online business and brand needs to have a mailing list. It’s simply the best way to get subscribers to leave their personal information before they leave your site. Some of the largest websites and blogs on the world today do nearly all of their business through their mailing list.

When used properly, email campaigns can be one of the most effective marketing tactics for any brand. Campaign Monitor reports that email marketing can yield $38 for every dollar spent — but if you’re not targeting the right people, you’ll never see that kind of return on investment.

Building an opt-in email list can be tricky, especially as a website owner, but with the right tactics, you can translate subscribers into profits. Here’s what 11 YEC members had to say about creating an email list with ROI in mind.

1. Consistently Offer Valuable Content, Before and After Signup

You want access to the inboxes of potential leads, and you have to give them something in exchange. You can persuade people to give you that privilege with relevant and valuable content, compelling branding and trust. Bring leads to your site with social media posts, SEO, blog articles and videos; then offer even more valuable content in exchange for that all-important email address.

Justin Blanchard, ServerMania Inc.

2. Use Social Media to Target Your Audience

Social media platforms like Facebook and LinkedIn provide brands with a way to create marketing campaigns that can target a specific demographic audience that will most likely buy their products and/or services. Simply create an online form that prompts the user to enter their email address in exchange for a 30-minute consultation or free download.

Codie Sanchez, www.CodieSanchez.com

3. Invest in Content Marketing That Speaks to Customer Needs

What has worked well for us is investing in content marketing and taking blogging seriously. Use sites like Quora and Answer the Public to find out the questions your target customer is asking. Then, come up with catchy titles and hire freelancers to write great articles that answer their questions. Optimize each blog post with opt-in forms and you’ll start forming a highly targeted email list.

Syed Balkhi, OptinMonster

4. Build a List From Your Existing Subscribers

Buying a bulk email list is definitely not the way to go. If you’re looking at optimum return on investment, it is important that you focus on building a targeted email list. Your best bet is to turn to people who subscribe to newsletters through your website. Website owners should also consider providing users with relevant top-quality content in the form of e-books, white papers and blogs.

Derek Robinson, Top Notch Dezigns

5. Hire an Email Marketer

People assume that once you have a list, it will simply sell itself. You have to make tactful and succinct drip sequences and carefully layer in your offers. If you’re just providing news, it’s important to consistently reiterate good content.

Nicole Munoz, Start Ranking Now

6. Find Your Company’s Voice

Use your e-blasts to tell a story, and make sure there’s a consistent voice. Emails written by a company look like spam. Emails written by a singular voice with personality have the best chance of survival in this new frontier where social media has highlighted our fascination with the individual. If your Instagram and Facebook pages have a narrative, your e-blasts should too.

Anthony DiFiore, Neverland Events & Artist Management Corp.

7. Include a Short Survey With Email Signup

Ask three to four key questions with your signup form to shape a better email list with a more targeted audience. This will help you sift out the people who may not be as ready to buy from you or who are not interested at all.

Angela Ruth, Calendar

8. Offer Mutually Beneficial Incentives

Incentivization, when handled correctly, is a great way to build an effective (read: profitable) email list. Whether it’s a discount on your most popular product or service, or a link to a valuable resource or white paper, the key is to offer an incentive that is beneficial enough to encourage the sale while ensuring you are still meeting your margins.

John Scheer, Herman-Scheer

9. Use Engaging Pop Ups

Wheelio is an interactive exit-intent pop up that allows users to spin the wheel for a chance to win a prize after entering their email address. A user who is willing to engage with your pop up is clearly interested in receiving a special offer or promotion to use toward their next purchase. Thus, these users are more likely to engage with future emails and convert.

Duran Inci, Optimum7

10. Take Advantage of Pinterest

For us, Pinterest is the most effective way to build an email list. We use it when we publish a new blog post with a content upgrade, offer a freebie or launch a new product/service. We will link to a landing page where people can opt in to receive some type of download. We will then use BoardBooster for automation. Since we’ve started using Pinterest, our email list has grown by 35,000.

Kristin Marquet, Creative Development Agency, LLC

11. Focus on Segmented Journeys and User Intent

Simply slapping a form on your site will not work. List-growth magic happens when you identify top traffic sources to your site, then tailor the message and creative in your forms to that visitor journey. For example, if a Facebook ad for a red sweater drove them to your site, don’t show that visitor a generic form. Rather, present a specific form or offer including that same message and creative.

Ben Jabbawy, Privy

Turn Visitors into Customers through Email Marketing

Now that you’ve learned some of the best ways to convert site visitors and social audiences into high-value email subscribers, it’s time to start implementing these methods into your own site or business. Also, remember, it’s all a numbers game. Just 30 new email subscribers per day is more than 10,000 over the course of a year. Think small, to think big.

To see more expert roundups like this one, be sure to view our previous articles on improved Facebook marketing and the best tools for monitoring your brand online.