How Matt Diggity Grew 2 Sites to Nearly $100,000 a Month with Link Building and EAT Strategies

How Matt Diggity Grew 2 Sites to Nearly $100,000 a Month with Link Building and EAT Strategies

Matt Diggity is someone that has been buying, building, and growing affiliate website for a long time. In fact, I had him on the podcast about a year ago to discuss some of his background.

Since then, I’ve stayed in touch with Matt and he started sharing more and more about the recent success of a couple of websites that he purchased.

These 2 sites have gone from making less than $1,500 a month combined to nearly hitting his goal of $100,000 per month (combined earnings) before the end of this year!

And all of this growth has happened in less than 2 years.

How did he do it?  Well, that’s the focus of this brand new interview that I’m releasing today.

We dive into tons of SEO strategies, but we focus mostly on E.A.T. (Expertise, Authority, and Trust) and Link Building.

Just like myself, Matt is always working on a handful of projects. He keeps himself busy running Authority Builders link building service, Leadspring affiliate businesses (which is what we discuss mostly in this interview), The Affiliate Lab, and an SEO Conference in Chiang Mai. 

Consider getting a free link analysis consultation call with Authority Builders right here.

Watch the Full Interview with Matt Diggity

You will find a general outline (or a full transcription) of the interview and the topics covered.

But in general, Matt tells the story of 2 sites in the Health and fitness space that he purchased and has now grown to nearly 6 figures a month in revenue.

You’ll hear his link building strategies and on-page strategies for really establishing authority.

Matt shares some ideas for analyzing the competition and strategies for link building that he has not shared anywhere else before.

Get a Free Backlink Consultation with Team Diggity

When I asked Matt if he and his team at Authority Builders would be interested in helping out the Niche Pursuits audience, I was shocked when they offered to go as far as analyzing anyone’s website that wanted for free!

You can book a strategy call to discuss your website, a potential backlink strategy, and to analyze your competitors with someone on Matt’s team (from Authority Builders).

Doing a free 30 minute call with you could set you on the right path to understand the types and quantities of links you should be building and much more.

Obviously Matt and his team can’t offer this forever, so this offer is available just this week.  (As long as you book a time this week, they will do the free consultation call in future weeks; just no new calls booked after this week).

Book a Link Building Strategy Call Right Here

The First 50 to Book a Call Get an Anchor Text Analysis

I actually hired Matt and his team for one of my sites to do a link building analysis and to start getting links.  I’ve been super impressed with the depth of their analysis and I’m certain you’ll get the same quality on your call.

Because of how in-depth an anchor text analysis is, Matt is only allowing the first 50 to get the FULL anchor text analysis (in addition to the competitor and link building analysis).

Everyone after the first 50, still get the consultation call – just not the anchor text analysis.

NichePursuits Subscribers Free Consultation Call Includes:

  • A fully comprehensive competitor link analysis required to rank.
  • Custom Strategy Session Tailored For Your Site
  • Link and Content Velocity Analysis
  • An exact anchor text road map for your backlinks. (limited to first 50)

Schedule Your Call

All Niche Pursuits audience will get a link gap analysis and power categories strategies, etc. You’ll get a detailed report that will tell you how they would run the link building campaign.

You can use their team or execute their ideas yourself. It’s a no-pressure offer. 

Advanced SEO Campaign Management

Below is not a beginner SEO tutorial. Matt is an engineer by trade. His SEO strategies are highly thought out and produced with precision and documentation. 

When it comes to building affiliate sites, most stay away from health and fitness niches as they are incredibly competitive and sometimes feel it’s impossible for any type of SEO campaign management.

Matt took on the challenge. He bought a small health and fitness site and hopes to grow it  to someday compete with sites like, one of the most recognized brands in their niche. 

Spending $45,000 to buy a site

Matt purchased two health and fitness sites through private sales. One through a classified advertisement and the other through Empire Flippers. 

When he purchased, neither site was generating that much traffic, and between the two of them barely made a thousand dollars a month. The total purchase price was about $45,000. (Approximately $4-6k for the first site, and the second was around $40k.)

The sites are now on pace to earn $100,000 per month by the year’s end!

Every step of the way, the team was thinking about the acronym “EAT”. Every post, image, link building opportunity needed to provide expertise, authority, and trust to compete in this niche. 

Expertise, Authority, Trust: SEO Link Building Services

Matt provides link building services and is a former engineer.

To provide this authority and trust in the health and fitness space, Matt had to get creative.

He isn’t a doctor, so he had to prove to his niche audience (and Google) that his site did have the expertise and trust to provide reliable information. Here is how he was able to do this. 

1.) Build a “real” site

When you look at most affiliate businesses, they don’t look like a “real” business; they are often just pushing products at you. Matt was sure to add the basics to his sites. 

The main goal for the website of a typical business is to get you to contact them. Simple things like adding a real physical address, email addresses, phone numbers, contact infoboxes, and even a google my business account were the first steps to make the sites get more trust.  

Additionally, taking the extra time to add in the schema for your organization and linking to your Facebook, Twitter, Youtube, etc. all are ways that help search engines recognize that your site is trustworthy. 

2.) Creating a face to the brand with Instagram Influencers

Now he needed a face to the brand if he was going to show some real authority. The good news is every day; people are joining the ranks as an influencer marketer on Instagram, Tiktok, etc. 

Matt reached out to these up and coming influencers with a unique pitch. He would ask them to be the face of his up and coming brand. In exchange, the influencer would be highlighted on his blog and would occasionally be asked to provide a Youtube video for the health and fitness site. 

As this was such a win/win for the influencer and Matt’s team, the prospects’ response rate and engagement was an easy task. They took a few afternoons to complete. 

3.) Sharing Images In Exchange for Links

When it came to adding more authority to the sites using stock photos was not going to cut it. To compete at a top-level, they used custom images as often as they could. 

What makes this unique is they would then upload those custom images to aggregators. Free images sits such as Pexels or Unsplash. They wanted others to use their pictures, and when others would use their free image, Matt and his team would personally reach out and ask the site using their image if they would kindly give them credit with a link. 

When reaching out, they would get a 3-5% response rate. At first, it doesn’t sound great. But when you compare to tasks like guest post outreach, which often gets less of a response rate and requires more work (like writing the guest post), it’s a huge win. 

If you are like me and are already thinking that creating custom photos for every post sounds like a lot of work. Matt had a solution. 

They went to a coffee shop, hung up a sign with their brand on it, and had a professional photographer take many photos. Each time they needed to review a product, they would put the coffee shop disguised as their office in the background and had an instant custom (and branded) photo to share with the world. 

4.) Link Building with Reviews

A strategy you’ve likely heard of before, but it’s often forgotten. When writing a list post, for example, “Top 10 XYZ Products”. After the article is written, the strategy is to reach out to those ten products asking for a link back to your site. 

Matt had a different approach, instead of reaching out after the article was complete. He would reach out before asking the features, highlights, or anything that their team should know about the product. At that time, he would ask for a link back. 

If they provided a link, that product would get a little higher rank on the post as an incentive. 

5.) How to Link Build Pitching Journalists

Can you imagine yourself sitting on the couch enjoying a little dinner watching your favorite news source, and your brand starts scrolling across the screen on national news. 

That’s what happened to Matt. Since they were in the health and fitness niche, they decided to survey moms and their fitness changes and challenges during the Covid pandemic. 

Once the survey was complete, they put together a comprehensive study, infographics, charts, quotes from authority figures., etc. Matt optimized the page as an exclusive news story. 

There was no focus on keywords, title optimization, or even an advertisement or sidebar on this page. The goal was to leverage the data for the press. 

An enormous amount of time and effort put this unique page together, so they leveraged a PR firm and were sure to get the article on the top news sites. 

If you don’t have a budget for a PR firm, many also use techniques such as using HARO to get links from journalists needing a story. 

When this page hit the news, the trajectory of the site completely changes. It was no longer slow growth, but it felt as if the site user algorithms had fundamentally changed, and they saw an instant uptick in traffic. 

After the news-press died down on the page, they optimized the page for SEO with a title and keywords focused and landing search results. 

In addition, they used the new “link juice” they had to that page to then internally link out to other keyword focused pages they were trying to rank.

Implement Link Building Strategies Yourself or Hire it Out?

Now Matt does make many of these items sound a lot easier than they are, but in reality, most of what he discussed is just an afternoon of work. It just takes discipline to complete. 

If you’re still trying to decide which of these strategies will work best for your site and audience, be sure to get your free analysis from the Authority Builders team this week

Matt left the interview with a little motivation for us. He couldn’t stress enough the feeling of value and self-worth you receive when you get to wake up every morning and work on what you want. 

I couldn’t agree more with Matt and feel I’m truly blessed to work on what I want for the last 10+ years. Yes, there are days where it feels like a lousy afternoon of boring work, but that’s what it takes to push through and make it all work. 

NichePursuits Subscribers Free Consultation Call Includes:

  • A fully comprehensive competitor link analysis required to rank.
  • Custom Strategy Session Tailored For Your Site
  • Link and Content Velocity Analysis
  • An exact anchor text road map for your backlinks. (limited to first 50)

Schedule Your Call

Here is the Full Transcript

Hey, Matt, welcome back to the niche pursuits podcast.

Matt Diggity: [00:03:43] Thank you very much, always a pleasure. I was a good time to talk and catch up with you, by the way. I don’t want to like take away from your intro, but Spencer, like any good podcast host, he sends over some possible questions we might get into during the course of the interview.

And some of these questions are pretty bad ass. And so I’m going to step up to the plate in. Reveal a lot of stuff that I probably regret later because you know, these questions are just too good.

Spencer: [00:04:08] Well, good. I’m going to hit you hard then we got you while you’re weak. I guess we’ll get all the good stuff out of you while we can.

That’s awesome. Because people, yeah. When they’re listening in, they want to know what’s working. Right. And if you’re willing to share. What’s working on your sites and we’re going to talk about how successful some of your sites, like that’s the good stuff. So, so let’s dive into it for people listening in.

They may remember that you were on the niche pursuits podcast. It’s it was actually almost a year ago. believe it or not, it seems like it was. You know, just a couple of months ago or something, but yeah, almost a full year ago. So people listening in right now, if they want a bigger introduction to Matt and what he’s done previously and how he got started online, that whole story is in that other interview.

today I really just want to jump right into sort of tactics and strategies and what’s working really well. Right. Right now. so to kind of kick that off, just to give you people an idea where you are right now, Matt, just explain what businesses you’re in with, right now, and just give an overall sort of picture of your portfolio of businesses.

Matt Diggity: [00:05:12] Absolutely. So the main brand is Diggity marketing and that hold They could be marketing as my blog and the whole motif ever since the beginning was, this is where I’m going to talk about my tested SEO technique. So I’ve, I’m an engineer by trade. And whenever I decide to integrate a new process technique system into my ranking process, it gets tested systematically.

Three of their single variable testing on fake websites or actually real live websites that are actually up and running. So I blog about that stuff a lot on diggity and then beyond that. So I have a company called lead spring lead spring is completely set up to build rank monetize, and essentially flipped affiliate businesses.

And some people call this a media group. Some people call it an affiliate agency, but. That’s just what we do beyond that. I have a seven figure client facing agency called the search initiatives and we just rank other people’s websites. I have a backlink service called authority builders. I have teach us yo at the affiliate lab and, last year, so to speak, we ran the Chiang Mai SEO conference and three years before that.

But we’re on timeout right now, obviously, but, hopefully if we get this COVID thing worked out, we can get back up and running. Yeah,

Spencer: [00:06:25] definitely. It’s tough for everybody to kind of take a break from conferences and everything like that. I’ve heard great things. Maybe when it’s open next time. Hopefully next year, maybe I’ll make a debt down to Chiang Mai.

I’ve never been, so we’ll, we’ll keep it on the bucket list for now.

Matt Diggity: [00:06:40] Please do. We’d love

Spencer: [00:06:42] to have you. Yeah, absolutely. so. You’ve, you’ve talked a little bit privately with me about a couple sites that you have, in your portfolio that are doing really well. and so I think people are going to be most interested in hearing about those sites, kind of how you’re hands on with those, as opposed to some of the other businesses that you have, like your agency and things like that.

so let’s start at least there. I understand you have a couple of sites that are in the health or fitness niche that. Like I said are doing really well. So maybe explain how well they’re doing and just a little bit of the history of the site. Did you start those? Did you acquire those? What’s the story there?

Matt Diggity: [00:07:20] Sure. Yeah. So let’s laser focus in, on lead spring for this interview. And I think the interesting thing about the questions that you have prepared is we’re really going to get into like the ones that are doing well. Like I’m sure you and I talk about beginner SEO all the time. So let’s talk about like what it takes to get the sites to the five figure level and beyond.

So. Good. These two sites, the ones that you’re referring to, they’re both in the health and fitness niches. So the first one, I’m not going to reveal any names. I respect these businesses too, too much to throw them under the bus. But, so the first one it’s mostly focused on wellness, fitness. Of self discovery.

And I don’t know a little bit of medical too, so diagnosing like issues, side effects and stuff like that too. So in one of the most challenging niches possible, this one we picked up through a private acquisition. So one of the, my main tactics on starting new websites is. Like you have a whole bunch of options.

You can start a website from scratch with a brand new domain. You can start an expired domain, or you can start on an existing website that’s already up and running. So what we did in this case is just put out a post and saying, we’re looking to acquire a business and the health and fitness face. We’re looking for a branded domain.

We’re looking for this, this and that. White hat, backlinks, all that kind of thing. So I put out the feelers and then I got a website with an incredible branded domain. So this is like the type of brand that you would, it would just equate it to like one of the major brands on the internet. If it got big enough, like it’s just got that ring to it.

Right. So we ended up acquiring this website for about. Four to $6,000 somewhere in between there, it didn’t have, it had some Cuban it’s on page one, but no moneymaking keywords. I knew it was in good shape, but I really went for the brain. So that was that first one. And. The second site that we’re talking about, it’s also health and fitness, but it’s a little bit more directed towards the diet space.

A little bit more talking about diet. This one, we purchased off empire flippers and it was making a good 1500 a month or something like that. I believe we got it in our hands for about 40 K $40,000. So this one. Almost in the same niche, but just a little bit skewed more towards that. The good thing about this is the lessons we had learned previously from the first one we know which products are ranked pretty easily.

We know which ones convert. Well, we did duplicate. So now we’re we have keywords and we’re the number one and two result on page one for these certain supplement review keywords and stuff like that. So even though we paid a higher price, this kind of risk was offset a little bit because we knew the niche and we had some experience in it.

Spencer: [00:10:03] And so to clarify, you said the first site, you only spent four to $6,000. so, so less than five figures. correct. So, so these weren’t huge sites, you know, the other one was making, like you said, maybe 1500 bucks a month. Okay. Yeah. Just wanted to kind of set that up, go ahead. And sort of, yeah, carry on with a little bit of the history there and where they’re at now.

Matt Diggity: [00:10:23] Yeah. Yeah. So, I mean, they’ve just been through the full gambit, right? So they both started out, well, the first, this one started out as just a baby site. It was outside the sandbox. Wasn’t making any money really. So you just go through the motions and you go through the various stages, content links, content links.

Technical audit, reprints, repeat over and over again, same kind of situation with the second one, but it had a little bit more of a headstart and then they get to the intermediate stage. And then what would you call it? The authority stage, where it’s just like you publish new content. You’re just ranking right away.

And now the super interesting part about these sites for me is there. I don’t have a label for this, but. But I guess they’re entering the mega authority stage. And the interesting part about this, which you’d be interested in as well is we get to apply the skills we’ve learned you and I as full stack digital marketers to sites like these.

So I’m running email funnels, I’m running Facebook ads. I got retargeting funnels. We’re doing stuff like heading merge on the sites. So a whole bunch of different. Other stuff as well, that’s making it super exciting. And that’s why we’re thinking, you know, like this first one with the household name brand, like, let’s see how big we can get it.

Let’s let’s go head to head with Let’s go ahead with and see if we can take these guys on how much they’re making now. So I have a superstition not to talk exactly about numbers, but I can tell you our goals on these guys is to break a hundred caves by December 31st this year.

So that’s, that’s the direction we’re headed.

Spencer: [00:11:53] Per site or combined?

Matt Diggity: [00:11:55] combined, combined. So 50 K each. And, we’ve been working on these projects for about a year and a half.

Spencer: [00:12:02] Wow. So they’re good size now on a good growth trajectory clearly. if you’ve got that goal to reach that by the end of the year, and you said you’ve been working on both of them now for about a year and a half.

Matt Diggity: [00:12:15] Yeah. Yeah. And I would say in this, with this kind of niche, like in the health fitness, medical niche, the timeline is normally a lot longer. So if you were starting from scratch, it’s a lot longer. This is why I will pick up domains that are already functioning and skip the sandbox to get a little bit of a head start because that, that first traction period can tack on another year to this whole process.

Spencer: [00:12:38] Yup. Yeah, it definitely can. I know people that have followed along with sort of my public case study, it was. Basically a year before I got the site to about a thousand dollars a month, something like that. So it does. So you skip a lot of the early stages, the process, but still going from call it $1,500 a month to whatever it is.

Five figures now in a year and a half is significant. you know, a lot of people never get over that five or $10,000 a month. So I want to dig into. Why and how you were able to do that and specifically, in this particular niche, right? Because there are some additional challenges that come in the health and fitness space, we’ve all heard about your money, your life.

And it sounds like those fit into that category. When you’re talking about even getting into some medical advice a little bit on some of your sites, it sounds like, what sort of challenges do you run into and how do you overcome those?

Matt Diggity: [00:13:31] Yeah, so okay. With these kinds of niches and I think with any other, the, like, why am I on niches?

I know because like my portfolio, isn’t these two shot sites, but there’s certain behaviors you see with these two sites that the rest of the portfolio doesn’t see. And it’s almost like. The, your trajectory of growth is stable for awhile. And then an update happens. Maybe they like you, maybe they don’t, but then it just kind of texts another direction.

Maybe it’s a little bit more in the positive direction. Maybe it’s a little bit in the negative direction and it’s almost like no change happens in between those times, except except when I do something, I’ll tell you what that something is later. Okay. But it almost seems like flat growth. Or positive growth, but it’s also always like the slope of that line is always the same the whole time.

And you don’t really have that much control over it. And it’s always like, what are we doing this for? It’s almost like we’re getting this website prepared. We’re getting the content content prepared. We’re building the links. So when that next update rolls around, they’ll like what they see and then we’ll have a different trajectory.

So it’s a completely different. Situation going on here. It’s it’s like, you’re, you’re more dictated by what the new core algorithm update say than what you do in the meantime now. that’s, that’s one of the most significant things on top of that. They’re super competitive. So. Your biggest ranking factors are content velocity and link velocity.

So no matter what, we really have to like try to out hustle everyone else when it comes to content links. And usually if someone starts to pull ahead or beat us, it’s usually we slip back. And one of those categories, they’re either bigger than us in terms of content size or they’re bigger than us in terms of backlink philosophy or total number of backlinks.

So it’s a pretty big investment, lastly. As you, as you duly noted in these kinds of niches of why I’m by all Nisha is your money, your life. We have to think a lot. I thought about eat expertise, authority, Munis, and trust. And we really didn’t have like the kinds of things we do for eat. I guarantee you, the algorithm doesn’t check right now, but yeah.

When you’re in this mindset of how do we impress them on the next update? You need to start thinking ahead and think, okay, what will they be able to check in the future? Maybe not now, maybe three years from now. So like what can we do to improve our sites?

Spencer: [00:15:48] So can you give us some of your top strategies for expertise, authority, trust, you know, what are things that maybe you’re looking at right now that, that certainly, you know, are important right now, but maybe what are some of those things you alluded to that.

You know, maybe you don’t know that Google’s looking at right now, but maybe they will in the future.

Matt Diggity: [00:16:08] Yeah. Okay. Okay. I’ll, I’ll do the, what we’re doing right now first, because I’ll look less crazy and then we’ll get into how tin, how to him later. So it’s the right now, like the algorithm doesn’t have the, the resources or the code or desire.

To check up on the expertise, authority and trust of your website. Like if you say a guy named Brian Smith is author of this website and he went to Berkeley, they’re not going to go check Berkeley’s records and see like, did this guy really go here? And does he have a background in fitness? Is he really a personal trainer?

They’re not, they don’t have the capability or bandwidth or. Any desire to do that right now, but what they can do is they can check for the opposite of eat, where they just absolutely cannot figure out if there’s anyone legitimate behind this website at all. It’s just fictitional is it completely made up, are there and authors, this is machine generated or whatever.

So the goal right now is just to give all the signals that there’s some ownership behind it. And this is a level above and beyond another affiliate website on the internet. So we start with. The about page and the contact page, right? If you look at it, normal business, normal business, their main goal of the website is they want you to contact them.

So they’re going to give you a hundred different ways to do this. There’s 10 different emails that you can reach out to feedback. customer complaints, inquiries like info sales. Like we have all these different emails listed out, right. Top of that. So we’ll have a whole bunch of different authors.

So there’s not just one author for a website 10. Right. And for our fitness websites, we have, we have doctors on there. We have a, we have. Trainers. We have the marketing team, we have the owners of the website, so a whole list, a whole team behind it. Right. And different ways for you to contact each of them.

And then on top of that, so most real businesses have a physical location, or I’d say a lot of, I wouldn’t say it’s a hard requirement, especially post COVID, but a lot of places have physical locations. So we’d go out and we’d actually establish a name, address, phone number, and even a Google my business.

For our affiliate websites and then reference that on the about page. So here’s our name, address, phone number. We’ll embed a Google map and that’ll reference or actual Google my business. And then you tie that all together in the schema. So schema, you can use op organizational schema and then, you know, you enter in your name, address, phone number, and then you can also use this.

Property called same as so, same as it’s where you can list down and say, our website is the same property as this Facebook page, this Twitter page, this Instagram, all of these different places. So without a doubt, you can see here that. For our crawlers perspective and for what the robot can see, all these check boxes are filled like this is above and beyond what most affiliate websites would do.

And it looks a lot like a normal business. And then on the contact page, you do the same, like an affiliate websites contact page is just contact form seven name and then maybe a capture. And then whatever the body of the email is. But a real website, real business is going to say, you can email us here, or you can use this form here, or if you want to come into our office, here’s the map location.

So we’re just going above and beyond here. He did ask you how, how tin hat does that sound already?

Spencer: [00:19:32] I don’t know about 10 hat, but it is above and beyond. Definitely what I’m doing on my affiliate sites. You already mentioned a few things that I could be doing better there. I, I don’t think that’s crazy.

I mean, certainly talking about the schema and being able to link up all your social profiles and business pages. I think it makes a lot of sense, right? And I think it’s something that probably most affiliates are not doing. So I don’t think it sounds too crazy yet, but it sounds like maybe you’ve got more.

That is a little bit crazier.

Matt Diggity: [00:20:03] Yeah. Yeah. Okay. Well just, just to rewind a little bit, it’s like the stuff I just talked about now, right. It isn’t that hard to do. This is just someone shitty afternoon. Pardon? My French. It’s just, someone’s bad afternoon. And you do it once and it’s done. Right. So now let’s get into what I’m doing to future proof, my sites.

And a lot of the times when I’m doing masterminds or sitting down with folks, like you smart people in the space, like these are the kinds of questions I’m asking, like, what do you think that they’d be able to figure out with infinite computing resources? So. Now we’re doing stuff like getting real people to be authors.

Yeah. On our website. And I have a couple different techniques. So the first one is I just made a blog post about this. So this is called the influencer pitch. And you just reach out to budding influencers in your niche. So someone who’s just starting to start like a. If fitness, Instagram, or a fitness YouTube channel, you reach out and say like, Hey, I got this website, this website ranks for these different things where we’re looking to compete with these other websites.

We’re looking to grow big. We’re looking for someone to be the face of the brand. So would you be interested in coming on, we’ll put some authorship in your name and all we’re asking and exchanges. Maybe you come on our YouTube channel every once in a while and make a few videos for us. So it’s a solid win-win and we get huge conversion rate for this.

And this also works for doctors as well. So like in the health and medical niche, you can get doctors to represent your brand. You can get fact checkers. So maybe someone who’s. Currently in med school or currently going through like they’re doing their underground biology or something like that, that can do some fact checking on your articles and that it looks like that’s something that they can put on their resume.

Like, Hey, like when I applied to be a doctor or when I’m going to med school, like, look, I already have this experience. In fact, checking here. So you can reach out to these people and it’s pretty easy to do this. Like, honestly, this is also another afternoon’s work just to make these outreach emails and stuff like that.

There’s more gray hat ways to do it too. So if you’re you want a simple way to do it, go to one of the Facebook groups. Where they do a lot of client SEO. And you just say like, who has a doctor, client who has a doctor client? And then you’re going to have 40 people say, I have doctor clients message them and say, do you want a backlink from a dr.

50 website? All I’m just asking you to put your doctor’s face on the about page boom done. And then here’s your futuristic future proofing for some kind of algorithmic checking on whether people are actually expertise, authority, and trust for your website. So. That would be like EMT type stuff. And other other things I think about too, is what about, what about like custom images, right?

Like maybe that’s the sign of a real established website that can be trustworthy if they’re not using stock images. So other crazy things we’re doing is like, we’ll go to a coffee shop and we’ll hang our logo on the back wall and take 500 pictures. Right. And then when it’s time to review products, alright, we Photoshop them on top all of our pictures.

So it looks like. We’re actually reviewing the products, call that gray hat, call it whatever you want. I look at it as a high ROI way to get featured in custom images.

Spencer: [00:23:17] Yeah, I love it. I think it’s a way to establish yourself. Really as a real business, right? This is what real businesses would be doing, as opposed to just the next affiliate website.

And so I think that’s smart people, can, can take that and apply that to their business, related to eat, is link building. And I, I, I want to. Ask you, how important do you think link building is for that expertise, authority and trust? We kind of mostly focused kind of on on-page stuff you can do to establish your authority there, but certainly link-building is still important.

And when Google is making these sort of eat updates, as some people might say, is it really the links that’s causing the algorithm shifts? or is it mostly the on-page stuff that you’ve been talking

Matt Diggity: [00:24:04] about? Yeah, that’s a good question. I think. I think if we look at the history of Google, it’s always been the links that are used to establish the trust of a website.

Like that’s why Google is Google. That’s why they exist. Got a head against AOL search engine against Yahoo search engine because they put faith in this concept called a backlink, which they’re going to use as a phone from one website to another. And I think, right, like that’s still. Out of every SEO ranking signal, they’re all manipulatable.

Let’s, let’s be Frank. Everything could be manipulatable, but backlinks are the hardest backlinks from good real websites are the hardest. So I still think it’s probably the biggest signal that can be used to establish expertise, authority, and trust. And are they going to phase that out eventually? I’m sure they want to.

Right. It’s just, it’s another, I mean, the ultimate goal of Google is just to be able to read every piece of content on the internet and tell you which one’s best, but they have to rely on these factors for now. Right?

Spencer: [00:25:00] Yeah, I agree. And so, as it relates to link building, I want to spend a little bit of time here now.

because link building is something that, can either be really difficult for some people. or it can just be really time consuming, as you explained, I think we all know it’s important. some people rely on just getting sort of links naturally because they do produce great content. Maybe they do some social sharing and it does snowball and eventually, you know, their sites rank, pretty well.

I know you’re a little bit more active at link building. And you talked about link velocity a little bit earlier. so where I’m going with this is because this is a question and that I genuinely have, I sort of have my own strategies that I look at, but when I produce a new piece of content, I write a new article.

So maybe for one of your health sites, you’re doing a review on a particular product or something. And you publish that article. You’ve probably looked at your competitors to know how many words or how long, the piece of content. Kind of should be. is that the same process that you follow to figure out?

How many links do you just look at? Okay. The average number of links in the top 10 results of Google is, is 10 links to this page. So I need 10 links. Is it, is it that simple or is there a little bit more that you do to figure out how many links do you need to build to an article to rank it? Number one in Google.

Matt Diggity: [00:26:18] Right. So that’s a really good question. I mean, I completely agree with you. I think the right philosophy to have when it comes to ranking in Google is just see what already worked on page one, the answers right there. You’re playing poker with someone. And their cards are showing backwards. So what I do as far as backlinks goes, I’ll typically look at the top three rankers.

Like people look at the top five, but I don’t want to be in the top. I want to be in the top three. So the top three guys, and then I’m going to look at all their do follow different domains going to the exam. Yeah. You were all set our ranking, right? So let’s say. Website number one, this website, number one, it’s ranked number one for the keyword I want to rank for.

It’s got 10 links in the DRF, 20 to 30 category  domain rating. And then from 2030 to 40, they have five links from 40 to 50. They have four links. So I have a power breakdown. So I’ve got. A breakdown per power category, then I’ll do the same for two and three. And then from these guys, I’ll have an average per power bucket.

So I know I need based on these top three guys, I need to build seven links to Yara 20 to 30. I need 12 links, 30 to 40, et cetera. And then I know how many links I have. And then I’ll just compute what’s the gap. So how many do I need to build in each power bucket to close the distance, so to speak. Now there’s some pitfalls here.

So let’s say I’m a  website and I’m trying to compare myself against three D or 60 websites. So a backlink for me, isn’t the same power as a backlink for them. They got a whole bunch of power already from their whole overall demand authority and internal linking, which you know very much about. So. What you need to do is you need to multiply by a scaling factor.

And the scaling factor is exponential, like to get from a dr. 20 to 30. Is much more to get from or much less than get from 30 to 40. So there’s an exponential scaling factor that you need to consider. Also, you don’t want to what I’d like to call black sheep yourself. Like if everyone ranked on page one with 10 links, then you don’t want to be the one sending.

Right. Because that makes me stick out like a sore thumb. It’s just diminishing returns. Then you can just dig a hole from yourself for yourself. So in the kind of case you would max out on the niche or max out on how many links you need to send to that URL based on the max of the niche. And you would send more links to these pages that are internally linking to the one you want to rank.

That’s how I do it pretty much.

Spencer: [00:28:47] Yeah. I think that’s really smart. I like that strategy a lot. And so to, to follow up on that, So, if you know, you, you figured that you need X number of links in this 30 to 40 dr. Category. Let’s, let’s call it five. but you don’t feel like you can get those links. Are you going to be able to get there?

If you build, you know, 10, you know, less valuable links sort of in the call it the, the 20 to 30 range, right. Can you kind of double up on lower quality links? I know I’m kind of setting this up, but have you seen that work? Right. So if. You do get those twice as many links, but maybe they’re lower value.

Can you still rank, even though the sites maybe have a fewer, more valuable links?

Matt Diggity: [00:29:33] I definitely wouldn’t build below. Right. So if you’re supposed to build in 30 to 40 category, I don’t think it you’re doing yourself a favor by building the 20, 30 to replace replace those there’s. I like to think of links to supply different types of metrics, power, which comes from PageRank algorithm, but also relevance, which is.

Pretty easy to establish, but also trust. Trust is the one that comes from your high authority links, right? So while you might be filling the power category with the same amount or even more of the lower authority links, you’re still not getting that trust delivery, which is highly required in the health niche.

For example, like I’ve also played around with some easy, easy niches. That are more niche and don’t have any why and why all aspects and you don’t need that kind of like trust. You can rank with gray hat links you can rank with just garbage, but in certain niches, you definitely want the trust.

Spencer: [00:30:32] Yeah. So how are you acquiring these types of links, in this particular niche?

You know, these ones that are higher domain authority or dr. and maybe are a little bit harder to get.

Matt Diggity: [00:30:43] Ooh. Okay. So I just want to say like, EV these types of links are yet to build in the health, fitness, or health, fitness, or CBD niches. Like all these casino niches, like pretty much, you want to go for anything, you can get your hands on, but let’s laser in on the high authority links.

So. You can do your typical outreach. So you can outreach for guest posts and Lincoln sessions. And I think that they have their place for sure. This is where you’re going to get a bulk of your back links. And they’re going to make up the mid range of where your quality links spectrum is coming from. So most of your links are going to come from this kind of area now to get these dr.

70 and above links. So you got to kind of think outside the box. One of the first techniques I’ll be using is I use concept called social proof. So. Great sources of, of getting backlinks are who am I promoting in my affiliate Roundup pro. So I’m promoting these seven supplements. Let’s reach out to each of them and make sure that they know we’re featuring them and try to get a backlink from them.

And then you can also up the ante and say like, you know, we really liked your product. How about we give you a crafty testimonial? You can put on the homepage of your website and then just link back to us and then we’ll call it a day. Right? So now we got a dr. 80 link from a, some sites homepage. This is really starting to snowball now.

So you can do stuff like this. You can also preemptively before you actually write the content and say like, I need some more information about your product before I write about it. Can you, can you let me know? everything you know about it, like, give me your customer testimonials, what are your features and benefits, but also how about this?

What if I can get you ranked a little bit higher and I can expedite your ranking in the, in the list. Maybe you can give me a back link in the process. So you set up that link before you even write the content some other way to do it to other other things you can do is you can. After write testimonials for maybe software in your niche or otherwise products that maybe you’re not even reviewing, but they have something to do with you.

Especially when you get real influences on your website. You can start to leverage that when you start to look like a real brand, then your word is valuable here. So that’s one outside the box tactic that I’m working on right now and been doing for quite some time. on top of that is what some people would call it, digital PR.

So digital PR is when you craft some pretty awesome story about your website, something that can go viral and then you reach out to journalists in the space and you say, Hey, I’ll give you access to this story. Just forward this along to New York times, New York post Fox news, stuff

Spencer: [00:33:17] like that. So I want to hear more about this.

Of course, I can’t let you just mention New York times Fox news, Fox news, and possibly getting links and not dig into that a little bit more. So. How do you craft a piece? I mean, yeah, this is sort of the golden goose, if you will, right. If you’re able to, to really craft a piece and this is way beyond what most affiliates even think about, right.

Is, actually reaching out to real journalists that might mention your article or your website in a large publication. So how do you go about both thinking of ideas that might work and I guess. How do you actually connect with those journalists and make that happen?

Matt Diggity: [00:33:59] Right. So this is something that we’ve been working on this year.

At the beginning of this year, I, and found myself making a post on social, saying this whole thing, overboard and garbage for the fill it. And the issue is there’s no way you would need something like that for affiliate website. And I’m eating my foot right now, because it’s just remember how I told you that in these different nice, it’s almost feels like you’re only get movement during the core algorithm updates.

This is the only thing that seems to change the trajectory. And I think it has to do with these things going super viral. And getting a huge traffic injection to your site, sending off user metric algorithms and then changing the momentum mid, mid update. Right? So. How to do this. This is like we’re by no means experts on this, but what we’ve found working so far is usually the type of content that you want to put on your site is highly research based.

So something that looks like this is, this is some kind of research that got put out. And they didn’t just scrape the internet to find this. It looks like they, they did a study or surveyed some people or something like that. So when covert first hit, we made a study. Yeah. We sent a bunch of quizzes to people at home, a bunch of moms staying at home and asking, how has this affected your fitness?

So what, how many pounds have you gained? And then we broke this down to a state by state basis. We ranked the state’s top, top number one to top 50, and we had the worst States and the best States in terms of. Who’s been impacted from the state home foreign team kind of thing. And then, so this kind of information, especially at the right time, right now, it wouldn’t work as well.

But at that moment, you know, you reach out to journalists and we got published all over the place we’re on, we’re actually on Fox news. So they actually showed a video that described our story and stuff like that. it doesn’t always work. So this is, this is the one thing too. We wanted to, we still do want to productize this at authority builders, but.

It is not a hundred percent success rate. So it has to do with timing. It has to do with the cleverness of the story this has to do with what if the journalists are distracted by the election. So it’s not, it’s not consistent, but we’re working on it and we’re getting better at it.

Spencer: [00:36:09] Yeah. That’s really interesting.

Certainly it’s timely. It has the opportunity to go viral and get way more links than perhaps you thought. is, is it just as easy as finding here’s the sort of person that covers this type of story at Fox or whatever news organization, you just find those hundred people and

Matt Diggity: [00:36:26] email them. Yeah. So this is the part where.

We don’t have down, we’re gonna have to outsource this part, this, so these kinds of relationships with the journalists need to be built up over years. So this is the part that we’re outsourcing and leveraging other people’s existing relationships. Yeah.

Spencer: [00:36:43] Yup. Yup. It might be able to have contacts with authors that write at Forbes or Fox news or wherever.

and you’re right. Yeah. It’s not just somebody that, you can pick up the phone and call it. You’d probably have to have connections to be able to do that. so that, that absolutely makes sense. Oh, what, what am I missing here? I know you are doing a lot of interesting things, and have been able to, to acquire a lot of interesting links.

I just want to make sure there wasn’t anything that you were willing to share here that, I sort of glossed over. That’s worked really well on these couple of sites that you have.

Matt Diggity: [00:37:17] So the, the bread and butter of the backlinking is like I mentioned, it’s guest posts and Lincoln sessions. So that’s the most common link we’re doing citations as well.

We do infographic outreach, expert roundups. We do a lot of image outreach. So this is maybe something that’s new for your podcast. So what we’ll do is we’ll go out and we’ll, we’ll get a professional photographer to take a bunch of pictures and upload them somewhere like a Pixabay and stuff like that.

And if someone uses a photo, then we reach out to them and say like, Hey. As, you know, you downloaded this from a free, image sharing platform and stuff like that, you know, and you’re no way obligated to do this, but yeah, it would really help our business. If you could give us some, some credit for the image and we can produce more and, you know, maybe work together in the future, something like that.

So there’s, there’s white hat and there’s black hat ways to do this. So these are brands that we’re looking to nurture for quite some time. So we’re doing the white hat version and a lot of links can be gained this way.

Spencer: [00:38:16] Yeah, what’s sure. success rate on something like that, reaching out to people that have linked to an image.

And the reason I asked this is because I know, and I just haven’t had time to do it yet looking at my site on the yard. you know, it does decent on Pinterest and a lot of people will grab my images either from my site or Pinterest and. And they’ll put a copy of my image on their site without a link to my site.

I see tons of those. So I should probably reach out and say, Hey, you know, would you mind just adding, you know, the sources on the but just curious, what sort of success rate you have? Is it, you know, 2%, 10%, something

Matt Diggity: [00:38:54] like that? Between three to 5%, something like that, which is actually not that bad.

Considering most guests posts have like a one to 2% conversion and they cost money every time these are free and two to 3% is better. Yeah.

Spencer: [00:39:10] Yeah, absolutely.

Matt Diggity: [00:39:13] You

Spencer: [00:39:13] mentioned something as well. You mentioned link velocity, but you also mentioned content velocity. And so I know people listening in are probably just curious how much content you’ve put on the site.

you know, from, from where it started a year and a half ago to kind of now, and how much content are you producing on a regular basis and, and how do you determine that content velocity?

Matt Diggity: [00:39:36] We just try to outpace the main competitors in our niche. And when I say competitors, I’m looking at. The people where we want to be, not, not where we’re at right now, where we want to be.

So I’ll look and see how fast are they producing. And I want to outpace that because if we just match it, then it all always looked like this. We’ll just always be pacing each other together and we’ll always be behind. So basically we try to outrun them and in our niches, So in health and fitness, it’s about one post a day.

So we try to one new post page, piece of content per day. And yeah, it’s, it’s a beast of a system. So there’s writers writing at all times as editors turning there’s designers, uploading all the time. But any type of, I can say it like clockwork, if. Anytime that I can’t figure out why someone’s ranking above me.

Like we have better links, we have better onsite optimization and we’ve done all the things, our technical SEO. It’s always just, they have a thousand page website and we have 300 pages, something like that. It’s just so much topical relevance that is built again, as you know, from interlinking. Yeah. Get these pieces of content, linking to each other.

There’s so much. Left on the table all the time with topical relevance, internal link building, you, you’ve made a really smart decision in the industry to capitalize on that and hopefully get people to see the light. That interlinking is the key in a lot of cases.

Spencer: [00:40:59] Yeah, no, absolutely. And, of course I, I agree that, you can see, see a lot of that.

Matt Diggity: [00:41:04] I actually want to

Spencer: [00:41:05] just. Follow up to sort of the digital PR strategies that you’re using. So you are producing a piece of content and you’re putting it on your site and hopefully getting a lot of links from, from press that’s mentioning that is that piece of content, really something you’re trying to rank in Google, or you just using that piece of content as sort of, you know, a link builder that then you are internally linking out to the pieces that you actually want to

Matt Diggity: [00:41:33] rank.

Really good question. So it’s, it’s entirely linked bait, right? Even the title that you put behind it, like 45% of Americans that bubble a lot like that has no keyword volume behind. Yeah. So you set this up. Even the title is purely for click and link bait. The whole article, no sidebar, you go full with you have no money, ties links, and there are no ads running on that page.

It just completely clean. Then once that campaign’s done, then you toss in those internal links. You can put on whatever you want.

Spencer: [00:42:03] Yep. Perfect. Yep. Just wanted to clarify that. That’s what I assumed. So, very good. We have just a few minutes here. I don’t even know if we have time to jump into, I know you have another lead gen site that’s done really well also with lead spring, right?

It’s under that umbrella, as well. maybe you can just give us briefly, how well that site’s doing anything different that you’re doing there as opposed to these other. Health and fitness sites.

Matt Diggity: [00:42:30] Yeah. Yeah. So I mean, my bread and butter is affiliate, but a couple of years ago, we entered in a JV through our lead spring launch pad program with a buddy of mine, who I had known for years.

He’s an SEO, but he’s also a real estate agent by trade and he’s, he’s a gun and he’s awesome at it. So he had this vision of making an authority website that ranks nationally that’s used for lead gen for real estate. He would handle the leads. Sell houses, condos, apartments, and stuff like that. And we would rank it and generate the leads.

And the idea, I mean, is that a $1,001 million condo, right? Like the commission that the real estate agent gets on, that kind of thing is in the five figure range. So we will split that. We’ll find a fair split and we’ll inequity in the business. So that one. Right. There was a lot of new lessons that needed to be learned there.

So we’re dealing with local based SEO. We have city, we have building landing pages. We have city landing pages. We have neighborhoods, we have States, we have all these different ways. We have to silo it down and structure it. So there was, it was a architectural, like you have to be much more architecturally minded with this kind of niche.

and then also like this one took a super long time to get started. Right. So all these authority sites, if you type in. Condos in Chicago, right. You’re going to see some of the biggest 30 sites in the United States. So we had to close that gap and we saw nothing. We saw nothing for years, a year and a half, and then all of a sudden it just turned around and now we’re, we’re doing pretty good.

We’re generating good leads and it’s, it’s making good money. Definitely. Definitely impacted by COVID. Apparently people don’t want to buy houses without seeing, without seeing them, but, it’s yeah. It’s, it’s still our biggest earner for sure. Which is pretty interesting.

Spencer: [00:44:16] Yeah. And, I, you know, I assume a lot of similar principles apply, as you mentioned, you know, sort of establishing authority on your site.

Doing some link building. and so Matt, you shared a lot of really interesting strategies and I’m sure listeners wish I would dig in even more for another hour or so. but I, I actually want, I’m not sure if you know, but I actually did just in the last. Couple of weeks. I signed up for a package on authority builders, for one of my sites.

And so you guys are gonna start building some links. I hooked up with one of your guys there. And so we’ve started the process there. Like I said, it’s only been a couple of weeks, so obviously I don’t have anything to report there yet, but I am excited to, You know, have one of my sites get some links that you guys are involved with.

And I think it’s really smart. You guys have come up with, your, your ABC plus I think is what you’re calling it and which is. Basically just hands-off right. Like I pay a thousand bucks a month and you guys are out building links for my site, which I love, you know, a busy sort of entrepreneur like myself.

I always have too many projects and I’ve got software, I’ve got this podcast, I’ve got my other affiliate sites to be able to just say, you know what, here’s a thousand bucks. You guys. Build some links for me. I love it. I think it’s a great solution. what’s kind of been the feedback on that. Maybe just explain a little bit more what, you know, authority builders and ABC plus a, is that as well?

Matt Diggity: [00:45:40] Yeah, first off, welcome aboard. I think you’ll like the results feedback has been awesome. We hear success stories all the time on both new and established sites. So the process is pretty straight forward. I’ve already described half of it with how to figure out what kind of links your site needs is. By reverse engineering the top three.

So that’s how we figure out which power categories of the links we need to send your site. The other half of that is figuring out how to optimize it. So what kind of anchor texts those top three people sent? So are they super optimized? This is the niche. Very, very optimized. And we need to go in hard with target anchor text, or do we need to really go conservative?

Is it mostly branded anchor text? So. We come up with this niche specific target anchor text profile that we start to work towards over month month. So the, I think that’s half of it is you get the analysis done for you. The other half of it is, is we start supplying those links month from month from websites that we deem to be the best that we work with.

Right? So these are the ones that have solid traffic. They have great performance. We’ve seen them. Exhibit nice ranking increases for our customers before these are all websites, real websites that rank and Google that have their own rankings. Like if Google didn’t like them, they wouldn’t rank them themselves and just rinse and repeat.

And it seems like a simple process so to speak, but there’s a lot that goes into the analysis of it, which is. Interesting because this month we’re offering all this analysis that I talked about, the link gap analysis and the anchor text analysis for free, which all supply you with the link to.

Spencer: [00:47:14] Yeah. and so yeah, we are, if people want to sort of take advantage of that, like you mentioned, I’m offering that for free.

As I understand, you’re going to be able to hop on a call, with, people right. And, and sort of, discuss with them. Their website and sort of the link gap analysis. Yeah. And other issues there, to do a consultation with your team there at authority builders, And, I’ll make sure we have sort of a link that redirects to the proper link there, but we’ll go to niche, builders.

They can take advantage of that deal. How long are you going to be offering this sort of free consultation?

Matt Diggity: [00:47:53] Yeah, so it’s a lot of work. so we’ll probably be able to offer this to the end of the month. So October 31st, I have to admit that we’ll be able to do anchor text analysis for everybody. So let’s just say the first 50 people that sign up through your link will do the anchor text analysis for, but for everyone else, we’ll do the link app analysis.

So we’ll tell you the power categories that you need to build to close gap. And like you said, to jump on a call. Well, actually sit down and explain how we come up with this, how we’d run the process. So if anything, you’ll just learn a lot.

Spencer: [00:48:24] Yeah, absolutely. So people can take that free plan. They can implement it on their own if they want, or if they want to have you guys is actually go out and build all the links, you know, based on sort of this plan.

it’s, it’s an easy, you know, sort of, you guys are all set up to do that. You’ve got the history and ability to make that happen.

Matt Diggity: [00:48:41] Yeah, absolutely. That’s that’s the whole thing.

Spencer: [00:48:43] Yeah. And, you know, it’s, it’s one of those things, like you mentioned, it’s, it’s really easy to kind of explain, okay. You need these types of links.

All of the analysis is not easy, I guess. For guys like you and I maybe we’ve been around it a long time and we maybe think that way, but certainly for people that are building sites, the analysis can be the hard part. So I shouldn’t brush over that. but I guess the point I was making is that once you get to the implementation stage, you guys have been at this for years.

You’ve got a large network of either site owners or just other relationships that does make link building a lot easier. And so that for me, I guess, is really the big advantage. Is this the time I can hand it off and let somebody like you guys take it and run with it.

Matt Diggity: [00:49:26] That’s the way I look at it too. You either exchanging time or money and a certain point in your business or at a certain evaluation of your business, you might just decide here’s what I’m good at.

And this is where I want to put my time and we’ll take care of the rest.

Spencer: [00:49:41] Absolutely. Matt congrats on the success of your businesses. Thank you for diving in and sharing a lot of those strategies with us. like I said, we could probably go on for another hour here kind of diving into all the details, but you’ve given a lot of really good, actionable advice.

I think for people that they can go and apply to their own sites, Any final thoughts? either just sort of motivational words for affiliate, you know, marketers or people building sites or any sort of final tips or strategies that I didn’t have a chance to cover here.

Matt Diggity: [00:50:16] Yeah. Maybe just a little bit of motivation.

I came from a background in electrical engineering background. It was, it was hard work and I always kind of felt like I would either be trading hap I would always be trading happiness for money, and I could say. Whether it be SEO, like we’re doing affiliate SEO, whether you’re running a podcast like Spencer or running a SAS business.

The key is that it’s yours and this kind of good feeling to wake up and know that you’re in control of your destiny and what work you put in, you’re going to get out of it. And you’re completely responsible for yourself is worth its weight in gold, right there. You don’t have to be super successful. You don’t have, I have to be, you know, you just need to be on the right path and know you’re doing the right things for yourself and taking care of your own future.

That’s that’s what it’s all about. Keep trucking away.

Spencer: [00:51:05] I agree. It’s all about having that autonomy to work on what you want, what you’re passionate about, be able to apply that to your business and hopefully be able to see the rewards both financially and timewise and just being able to yeah. Focus like you said, on, on what you want to put this on.

So, Matt, thank you so much, so much for coming on the podcast. I appreciate your time.

Matt Diggity: [00:51:24] Always a pleasure. Take care. See you next time.

Spencer: [00:51:26] Alright. Thank you.



Top 10 Roblox Blogs on the Internet Today | Building Blocks Websites

Top 10 Roblox Blogs on the Internet Today | Building Blocks Websites

Roblox is a popular gaming platform similar to LEGO and Minecraft, but in a fun and exciting online world for kids and adults of all ages to play in. In addition to an online game, it’s also a popular mobile application as well. While Microsoft own’s it’s direct competitor, Minecraft, the company did help build the original vision and growth of the game. Today, David Baszucki is the founder and CEO of Roblox.

Roblox is a global platform that brings people together through play, and the appropriate age for players on the game is 13 years and up. It’s free to play, and there are many different ways to purchase or unlock different features and items in the game. If you consider yourself an avid fan of Roblox, along with millions of other active players of the game, you will likely also enjoy our list of top websites and blogs as well.

List of the Top Roblox Websites and Blogs on the Internet Today

With millions of online games and apps to choose from, it’s always great when you come across one that is fun to continuously play week after week. That is what many users are finding with Roblox. If you are also a fan of the game, be sure to check out our list of the top ranked websites and blogs that cover news, tutorials, trends and discussions on the super popular game.

Add Your Site to the List


1. Roblox

Site Review Roblox is a global platform that brings people together through play.

Launch Date  –  Jan, 2004

Alexa Rank –  97

2. Roblox Developers Blog

Site Review Official site of the free MMO building game for kids. News, contests, forums, parent’s section, and merchandise.

Launch Date  –  Jan, 2004

Alexa Rank –  97

3. List of Resources | Roblox Rise of Nations Wiki | Fandom

Site Review 1 List of resources 1.1 Aluminum 1.2 Oil 1.3 Fertilizer 1.4 Steel 1.5 Phosphate 1.6 Chromium 1.7 Aircraft Parts 1.8 Consumer Goods 1.9 Iron 1.10 Copper 1.11 Titanium 1.12 Motor Parts 1.13 Electronics 1.14 Tungsten 1.15 Gold 1.16 Uranium 1.17 Diamond 2 Removed Resources 2.1 Lithium 2.2 Sulfur 2.3…

Launch Date  –  Oct, 1996

Alexa Rank –  106

4. How to Be a Good Player on Roblox: 11 Steps (with Pictures)

Site Review If you play Roblox and are not very good at it, here is a guide to help you become better at it! With just a bit of practice, you’ll become a good player in no time! Improve your control skills. Watch YouTube videos on how to beat certain…

Launch Date  –  Jun, 2004

Alexa Rank –  211

How to Get Started with Your Own Roblox Fan Blog

In addition to enjoying your time while playing the Roblox game, you might also enjoy helping other players with their game skills and achievements as well. If this is true, then you might want to consider creating a gaming resource blog of your own.

To learn more about how to get started, simply visit the main page of and walk through the simple three-step process to get started with a new blog of your own.

Wait! Don’t forget to check out these related articles:

How to Build and Exit a Website for Mid-6 Figures Using the Shotgun Skyscraper Link Building Technique

How to Build and Exit a Website for Mid-6 Figures Using the Shotgun Skyscraper Link Building Technique

Mark Webster and Gael Breton are from and have been in the authority website space for a long time. 

These two guys have made their mark on authority website building from content strategies to link building.

In fact, the “shotgun skyscraper” link building method was a term coined them (a play on the term “skyscraper” which originated from Brian Dean). In addition to running their own portfolio of websites. They run courses that teach you to create highly profitable online businesses.

These guys are legit. You won’t hear any black hat tricks or ways to cheat the system from these two. Mark and Gael are known for doing things ethically and the right way, which is why they have been so successful. 

I recently had the opportunity to sit down and interview Mark and Gael. We were able to discuss their advanced link building strategies and much more that they used to rank and sell a site for mid-six figures.

Not too long ago, the Authority Hacker team built an authority site and sold it for over six figures. Unfortunately, due to an NDA, they can’t give the actual numbers. 

In the last six years, Mark and Gael have been able to successfully: 

  • Sell a niche site for over six figures they built in 18 months
  • Negotiated affiliate deals three times higher than the public rates
  • Develop their trademarked Shotgun Skyscraper strategy 
  • Create successful frameworks to identify keywords

Watch the Entire Interview Here:

Authority Hacker Pro is Open This Week Only

Finally, as a heads up, Mark and Gael teach an extremely in-depth training course showing how to build authority sites and use their shotgun skyscraper link building (and much more). 

That course is called Authority Hacker Pro.

They only allow new members of Authority Hacker Pro twice a year.  This week happens to be one of the weeks that Authority Hacker Pro is open.

So, if you’d like to join Authority Hacker Pro while the doors are open this week, you can do so right here.

Join Authority Hacker Pro Today

What is Authority Hacker and its Shotgun Skyscraper Technique?

Authority Hacker sells courses to show you just how to build websites. It’s Shotgun Skyscraper technique is a method of link building that is taught extensively in their courses.  They have two offerings: the Authority Site System and Authority Hacker Pro. The Authority Site System is built for the beginner in mind while the Authority Hacker Pro course is an advanced course. Both courses cover making money through affiliates, advertising, and products. This strategy is referred to as “Revenue Stacking”.

Authority Hacker Pro is only available during certain launch times and you should have a website and general affiliate marketing knowledge already. 

If you already have a website and are trying to either grow or monetize your affiliate site. Authority Hacker Pro is the course for you. 

The course includes over 400 over the shoulder videos. Meaning you’ll get to watch precisely step by step how they are building successful niche websites

The Most Comprehensive Authority Hacker Course is Back Once Again!

  • Designed for ADVANCED affiliate marketers
  • Most up to date curriculum in authority site-building
  • Over 400 behind the shoulder videos
  • Learn keyword systems that actually work!

View the Entire Curriculum

I last interviewed the Gael way back in 2014. Here is what is new in the last six years. 

Buying or Building A Niche Website?

There has been a lot of chatter buying a niche website on sites such as Motion Invest instead of building from scratch. To this date, the Authority Hacker team has only built their sites from scratch. Historically they found that finding quality sites other people have made have been difficult and not quite how they wanted. 

The team is rethinking some of these decisions, though. Timing is a significant factor, and wanting to go fast may mean that buying a site or domain may be a way to break through a bit quicker. 

One way to compromise building from scratch vs. buying a site is to look at auction domains. 

Auction domains are a domain name previously registered. An auction domain could provide links back or have a little bit of domain authority already in place. You’re only purchasing the domain URL, and it’s a bit different from buying an available domain. 

Quantity or Quality Content? 

I interviewed John Dystraka not too long ago on the show, and he has been very successful in building sites with several thousand articles. The team at AuthorityHacker uses a different approach. 

The site Gael and Mark sold for six figures a few years ago had 120 or so pages. The top 20% of those pages made the most money. 

Their approach now is to predict what pages will be a hit before they actually hit and focus their time there. 

Predicting Keyword Success

AuthorityHacker uses tools to pull a spreadsheet with every competing domain then map out the keywords and domain competition extensively. 

Mark and Gael create a giant map of keywords and competitors. They are using the Ahrefs tool to help narrow down. When they see competitors with low authority, Gael says if using Ahrefs, the low authority metric when looking at competitive opportunities should be around 30-35. 

While extensive competitor analysis is a huge component, it would be without saying that you do have to use some of your own logic as it’s not purely scientific. Still, their strategy is a framework to decide how to grow their site. 

What makes a great keyword?

The Authority Hacker team has made its approach to finding keywords with the changing landscape of affiliate commissions to be more relevant than ever. 

The example they used was if a keyword is only getting 40 searches per month, but it’s for a keyword with a $400 commission. You’ll make far more than targeting a keyword with thousands of views but low conversions and low commission payouts.

This is interesting as it’s one of the rare times that traffic is not the answer. I do agree that sometimes you should be willing to trade traffic for payouts in some cases. 

Shotgun Skyscraper Link Building Technique 

The Authority Hacker course teaches the shotgun skyscraper method of link building. They trademarked the name years ago, and has been around for some time, but I think Gael is on to something with his additional strategy layer.

He is essentially using the low competition keywords to rank quickly and generate revenue, but at the same time, those high competition keywords he is focusing on getting links. 

You’ll want to use the shotgun skyscraper on the high KD keywords. KD stands for Keyword Difficultly, a direct measurement of the number of external links the top 10 results have pointed towards the keyword. In the Authority Hacker framework, you don’t need to worry about ranking. But you are instead getting lots of links. Using a combination of personalization and templates, you would be surprised at how quickly you can build links. 

Authority Hacker is also a big proponent for adding internal linking using a hub and category approach. It’s easier to provide value to the site visitor with the hub strategy and get the relevant content. You can use tools like Link Whisper, which have a full internal link reporting to send these visitors to pages that are genuinely making you money.

Skyscraper vs Shotgun Skyscraper Techniques

The skyscraper technique is about discovering a great piece of content, developing a better version, and focusing on landing backlinks for the content you’ve developed. The Shotgun Skyscraper technique is similar but what makes it unique is the outreach strategy.

Instead of reaching out to potential sites for a backlink one by one. With the shotgun skyscraper technique, you’ll automate the outreach process by sending out multiple semi personalized outreach emails all at once.

Content Hubs for Negotiating Affiliate Rates

A content hub strategy was made famous by Hubspot but has proven to be a successful strategy. What you do is create a category or pillar pages, as Hubspot called them. With affiliate marketing, the category page will want to be your most valuable offer on it. 

When you create content category hubs, you can reuse the same affiliate offer repeatedly. As you begin to rank for a particular offer, you can negotiate higher offers with the vendor. In some cases, the Authority Hacker team was able to negotiate up to 3 times higher rates.

Negotiating rates and staying hyper-focused on niches are even more critical when you do not focus on Amazon affiliate sites. It takes time to negotiate rates so you’ll want to focus on growing those pages as much as possible. 

Negotiating affiliate rates is something we will occasionally do with my sites, but we often try to pass the discounts on to our readers.

For example, with Niche Website Builders, we got you an extra 10% of the content. This deal is exclusive to Niche Pursuits, and because we often offer these types of arrangements, we see people continually come back to the site creating a win/win. 

Affiliate Managers Giving Higher Commissions?

Once you have volume for a particular offer or keyword, this gives you some leverage to get a higher commission. You’ve proven yourself to be able to sell the product. 

Mark highlighted that most affiliate managers out there have considerable leeway to grant you a higher commission. The process isn’t as complicated as some would think. 

Should you take part in Authority Hacker Pro?

I’m always impressed by the things the team at Authority Hacker Pro is working on and their attention to detail. As mentioned they have over 400 videos in this course. So it’s a commitment you shouldn’t take lightly. If you already have a site and are serious about taking the next step in your affiliate marketing journey. Authority Hacker Pro is a good choice. 

Authority Hacker Pro is only open at limited times so don’t wait. If you want to join the course you’ll need to join before the doors close in about a week!

Here is the Full Transcript

[00:00:25] Hey everyone. It’s Spencer here with niche And I’m excited to introduce you to Mark Webster and Gail Breton from authority, If you’ve been in the affiliate marketing and niche website or authority website space for any period of time, you certainly heard of these guys over at authority,

[00:00:46] They do a lot of great work. They’ve got their blog there. They even have a YouTube channel and their podcasts and their. Producing a lot of high quality content that teaches people how to build websites that rank and Google. Now they can monetize that with affiliate marketing. And so we dive into that subject pretty deep.

[00:01:04] We specifically talk about their shotgun skyscraper technique for link building. We talk about content clusters, and then we go on to talk about the future of SEO. So we covered a wide range of subjects. But overall, I think there’s a lot of actionable tips that you can take and you can apply why to your specific website.

[00:01:26] If you want to learn more from Mark and Gail, they actually have, I have a premium training course called authority, hacker pro, and you can go to niche,, hacker pro. If you want to take advantage of that again, it’s niche Authority hacker pro, but overall, whether or not you take advantage of that, I hope that you enjoy the interview with Mark and Gail

[00:02:06] Hey, Mark, Gayle. Welcome to the niche pursuits podcast. Thanks. Good to be here. I’m not going to expecting that with cuts came already. So he just said they always happen. I can never get worded. Well, we’re going to have to see how this works. I’m not used to having, you know, two guests on the podcast. So this is a little bit new for me.

[00:02:27] So, I’m sure we’ll make it work. Right. Normally works is, you know, you and I can have a conversation Spencer and Gail will just interrupt, regardless whenever you want. You know, I watched the debate last night, so I picked something key. We’re we’re primed for lots of interruptions. Yeah. That debate. Oh boy.

[00:02:46] Well, let’s, let’s not talk about politics. Let’s let’s chat, niche sites and business, of course. but for first Mark, I understand, you were married not too long ago. What? Maybe a year ago. How’s married life. Yeah. One year and three months. It’s very, very different to, the, my old single life. I’ll, I’ll say that I have a dog now as well.

[00:03:07]so his name’s Steve, and the features on our podcasts sometimes as well, just to get more likes. Right. So that was good. So it’s no longer just your schedule, right? You got to, make your spouse happy, unfortunately. Yes. Married. I’ve been married for it. Believe it or not. And this will age me a little bit.

[00:03:28] I’ve been married. It’ll be 18 years in, December. Yeah. How old are you? Spencer? Nobody’s asked me that because I honestly turn these to all podcasts. I can’t picture it, you know? No, you, you, you seem very, very, very. Old in the way you described that 18 years, but you look very young so well, that’s why I’m growing.

[00:03:52] The beard is to help age me a little bit now, believe it or not. my birthday is in October. So if anybody wants to send me anything mid-October, here I will be turning 43 years old and believe it or not. So I I’m an old man, at this point, but I try to stay young as much as possible. I think for this where you used to, like, you’re fine, man.

[00:04:14] You’re fine. It’s like, you’re still running a lot as well. So, yup. So lots of live and left to do so. But we’re losing viewers. Now let’s talk about that’s right. So Gail, we actually had you on the podcast. I just checked, back in 2014. Can you believe it’s been six years since then? Yeah. It’s like, I, you know, it’s like, it feels like a totally haka is not that old, but now the, and I’m like, Oh shit, because that’s, it was just when we started Tori Hy-Ko right.

[00:04:46] I think like our blog post and having emailed me and then like, you guys invited me and we had a discussion, also a people actually on the podcast, funnily enough. and, yeah, I mean, we’re still around, I guess. And you’ll see around it. We just felt like, kind of like running Paolo courses with like, you know, it’s, I think, It’s been fun.

[00:05:03] It’s been awhile. Yeah. It’s, it’s been quite a journey. I mean, you guys, from the very beginning, you’ve always put out really quality content and helping people out learn SEO and, you know, growing authority sites. And, but a lot has happened in the last six years. So I want to dive into not so much, you know, what you are doing with authority,, but a little bit more like your own portfolio.

[00:05:29] So. Catch people up with, what is your portfolio of sites looking like right now? What are you guys working on? Yeah through CS. Oh, you know what? You go ahead, go, go for a gal, go for a gal. I can never drug that. The thing is like, it’s like, there’s even kind of like ups and downs and you know that as well.

[00:05:48] Right. There’s times when you’re like doing a lot of projects at once and you’re like, you know what, I need to cut down on stuff and I need to go back and stuff, et cetera. Kind of what happened during the six years basically. So we, I think when we started at  haka, we were running like. Three sides or something like not too many, but like some big ones.

[00:06:04] And, and we did that for about like, honestly three or four years, like four, three, four years. It didn’t reach. There’s not much. and then we. Started another site. We started the site where we made the case study that we sold two years ago. We made, that we sold, we couldn’t say the number. We still can’t say the number.

[00:06:21] It was telling you NDA on this. So we can actually say meet six figures. That’s what we’re allowed to say from the vendor. but like that’s, that’s how we agreed 18 months that we, yeah, it wasn’t a software niche and we, yeah, it was pure affiliate high commissions. So it’s like, that was also making your case because it wasn’t Amazon.

[00:06:40] And it’s like a lot of case studies where Amazon as well. Interesting. And why allowed us to highlight is that, is that one, is that how, when you do volume on private office, you’re able to negotiate. It was the vendors develop a relationship, get higher commissions. To a point where we ended up with like pretty much triple the public commissions, that there was for the program, because we were like one of the fastest growing sites in the nation.

[00:07:02] We were doing good volume. And we were in good terms. Like, not even when two men meet people from these companies in face to face, et cetera. so we had that one. Then when we sold that site, we kind of like divested a bit. Yeah. And the truth is that, we hired Tony hacker pro at the time, but it wasn’t leading to the, what we expected it to be.

[00:07:21] So we decided to divest a bit from the portfolio and kind of like, be like, you know what we want to, if we’re charging people, we want to actually do something great. Right. So that’s when we kind of like divested a bit and then kind of like focused monetary haka. And then for the past, maybe 18 months, we kind of like been releasing up to building or the size, et cetera, and all picking up size that were leftover.

[00:07:42] And now it’s like gross phase. Actually. I’m actually relearning a lot of stuff, new stuff. Like, you know, the thing I’ve never done before that I’m really looking quite deep into now is like picking up, auction domains and things like that to explain Caesar, et cetera. So I didn’t really do that before because.

[00:07:57] No, this was more for PDN people, et cetera. But now, like I kind of want, we’ve had high results with all sites and I kind of wanted things to go a bit faster. We have cash available in hand, et cetera. So we’re willing to trade money for speed. And so I’m kind of like clicking on these things right now, but we’ve also picked up some sites that we can have like, well, low traffic, but we like 10 external traffic in the last 12 months, et cetera.

[00:08:17] So now we’re working on like three main sites and then we’re actually looking for like, to expand on more opportunities basically. And like we’re, we’re looking to like, Rebif of the site portfolio types of types of things. Now that authorial haka is more or less under control and that we’ve achieved what we wanted to achieve with that.

[00:08:34] So that’s essentially what happened in these six years, basically. It’s, you know, I’ll tell you that really fast, but it’s like, you know, it’s like these things and take months to like, grow them, even like selling a site takes forever, et cetera. And so it’s like, yeah. So we’re kind of like regrowing three main projects right now we’re focusing on each of them has an editorial team building.

[00:08:51] Building team is. For all the sides together. And, yeah, we’ll see, like we really, as I said, I’m running about picking up auction sites, maybe even like buying sites from people, et cetera. And hopefully we’re going to expand that a little bit more. All right. Great summary. And I didn’t ask a lot of those detailed questions, because I know you had that really big case study with the software site, which is really interesting by the way.

[00:09:15]I. Enjoyed reading that, partly because like you said, it’s, it was in a niche that a lot of people aren’t kind of writing about, at least in our small portion of the world, right. We’re often near about affiliate size display ads. And, so it’s so interesting to hear that case study. and so congrats on being able to sell that for.

[00:09:34] Mid six figures, whatever the exact, amount there was. But the three, you mentioned that you’ve got three sites that you’re working on now, are those all sites that you started it from scratch or did you buy any existing sites? No, they’re just starting from scratch all of them. Yeah. Good. Well, all of the sites we’ve ever built, honed ran have been ones that we’ve built from scratch in the past.

[00:09:59] We found it quite difficult to find good sites, which other people have built. It’s never been quite the way we wanted it. and we haven’t in the past been able to accept the fact that we need to make stuff or just accept some of the. Imperfections the way they, they are. So that’s why we’ve done up until that point.

[00:10:16] But now we realize that time is, is, is really our limiting factor here. So that’s why we’re changing our thinking a little bit on that. Right. So you’re saying going forward, you’re looking at some of these, auction domains, some more about valuable domains sites as well are good opportunities. Let’s say domain, that’s like three years old with like, doesn’t earn that much, but he’s in an interesting niche.

[00:10:36] Maybe the owner didn’t have the time, the resources or the knowledge to do properly. yeah, that’s the kind of stuff we’re looking to pick up to like kind of like, you know, you know how the first yoga website is, is never amazing. So if we can skip that. Yeah. Like I won’t complain. Yeah. Yeah, absolutely.

[00:10:53] So, so you haven’t done any of that yet, but that’s, that is correct. Like you’re, but, but you’re, you’re actively looking to buy either all domains or maybe a small existing site. Okay. Very cool. So I want to dive into that a little bit, but maybe let’s talk about sort of the three existing sites that you have right now.

[00:11:12] Are they any of them, you know, performing. Well, at this point that, you know, kind of are worth talking about specifically. I think we have good growth, but like, I mean, the truth is itself is doing really well. So like when we compare the earnings to, well, it’s like, it’s great. But like I told you, haka, add these fine makes more money than them.

[00:11:34] It’s like, I try to be honest with people about that. Like not bullshitting, et cetera. Oh, you just sold your larger site, you know, a couple of years ago, right? Like it’s a, it’s a way like I do the same. Yeah. And so like, I will be honest about that, but the thing is like, we have some really interesting growth in some issues are the problem is that that one side that I’m thinking about is actually quite seasonal and we’re kind of like starting to enter the declining phase of this is analogy.

[00:11:59] So. No, we’re kind of like fighting against the trend to just at least maintain it in revenue. So it’s like, it’s not as exciting to look at as when you’re like in these, right. Yeah. And your traffic is like we 10 X the traffic in like, eight months or something. So doing really well. but, yeah, I mean, definitely could live on that money basically.

[00:12:18] Yeah. So what’s the, what’s the overall strategy, just to give it a highlight of, you know, you’re, you’re building a new site for people listening in particular, right? Like what’s the, what’s the strategy? Is it just, You know, there there’s a couple different schools of thought, right? Like just tons.

[00:12:36] Yeah. Of content. I know you guys just interviewed John Dykstra. I had him on the show. So not too long ago where he just publishes tons of content targeting really low competition. Doesn’t even worry about links. Right. And he mostly monetizes with just display ads does a little social media marketing with Pinterest.

[00:12:53] Right. And. Some of his sites are doing really, really well. yeah. So, so what’s kind of, yeah. So, so what’s sort of your, your overall strategy. I mean, we used to take that approach and we have built sites where we’ve done several thousand dollars articles on the site. And to be honest, what we found happens is they just become a nightmare merit to work with you.

[00:13:16] If you want to start adding in like affiliate tables to every single article and then writing mini descriptions for each of those products, it’s, there’s so much on there to work with. And the benefit of doing that for each individual article that might make you an extra two bucks a month seems. Not that the incentives don’t that strong.

[00:13:33] So what we found with the site we sold a couple of years ago is that we actually had far fewer pages on there, I think 120 or 130 or something. and even then the tops of 20% of those were making most of the money. So now our thinking is more like, well, can we just figure out what the ones that are going to be a hit before they’re a hit are and like, take that approach.

[00:13:56] So, how do you do that? How do you find, what’s going to be a big producer, a big earner keyword that you target extensive competitor research. Really? That’s where it starts. Like really? We tell people like you want to literally have a spreadsheet with every competing, competing domain. In there and there are stats, and we mapped this out like extensively.

[00:14:16] Like, so basically that spreadsheet essentially has like one tab with like all the competitors. And then you essentially tried to have another dive with all the CIOs and then you have usually we’ll have another tab with automatization that essentially the goal is to kind of like link these three. Use the competitors to find the cures and you

[00:14:35] And you’re like, okay, well, these keyboard, I can make this offer this keyword. I can be selfish, et cetera. That’s kind of like how you’re doing when you go off Amazon, because you don’t, you usually juggle with a few of us, even though most of its size, 80% of money comes from like one to three of us. I’d say, you, you try to lean that.

[00:14:51] And so. Yeah, we have that giant map of keywords and competitors. And then let’s say like, usually the metrics I give to people it’s like, I do find, I try to find, out for new site, we tell people all at least the three D or the five sites. Or less on page one. and we want them to get, we use a trust and, you know, they give that traffic metric.

[00:15:12] And the reason I like that traffic metric is because essentially it includes all the long tail keywords that page might be ranking for in that number. So it’s like, you’re kind of like thinking in terms of topics rather than like the keyboard. Right. And so I’m looking, I’m looking to get like 150 to 200 traffic to the pages that are top five, maybe.

[00:15:30] And there are, and there’s some load yellow pages in there. I don’t have too many leads to page. That’s essentially the kind of words I pick when we start on a new site, then, you know, like low authority, let’s say 35. I would say that that would count as low authority. And after that, usually that  is replaced by, one of them made the area.

[00:15:51] So it’s like, if my authority is 50 or 60, they essentially, I do that. And then I increase my traffic number as well. So that. You know, I don’t aim for like two small numbers and like, I get a substantial increase on the traffic on the site. But usually these are the kind of like, you know, you know, it’s kind of like when people invest in, they have these rules, it’s not like pure scientific, but gives them a framework to like, decide how to do things.

[00:16:13] That’s essentially how it works. And usually for us, it’s based on his data and extensive competitor analysis, like we look at competitors sites. All the time. And for example, because we’re competing in subs, I know most of the pages on your site for it. I’ve seen that I’ve seen a half ago. Yeah. So it’s like, you know, it’s like, and that’s fine.

[00:16:36] It’s like, it’s okay. Like friendly competition, but like, yeah, we’re very, very, very much based on like looking at what other people do and essentially let them spend the money. And try to figure out what’s working for them so that you don’t have to waste your time and money on stuff that has less chances of working.

[00:16:52] You know, I would also add, we’ve started looking a lot more at the products we’re going to be promoting as an affiliate site. So what is the price point? What’s the commission? some. Programs have like really good deals where they’ve kind of front load the commission and they pay you a hundred percent or even more than 100% of the value of the first sale.

[00:17:12] So like, those are very, very attractive as an affiliate site versus the, you know, 0.3% or whatever day, 3% you’re getting on Amazon these days. Right. That’s made a big difference in helping us to find. Higher paying niches, I think. Yeah. I think I made the argument in the, in the case study of the site, we sold basically say the, the payout of offers increases faster than I see difficulty.

[00:17:38] So if you’re we’re good at SEO, usually you’re better off going for. You don’t really care about competition. You will find a way to get traffic, even if it’s for very long tail keywords, but like mind going for the 40 searches per month keyword, if it’s four, $400 credit card offer, for example, and I probably make more money than like thousand searches, filaments, Amazon keyword.

[00:17:57] Right. and so like, there’s that kind of function as we get more advanced, were you willing to. You’re willing to trade traffic for payouts because it’s increases exponentially higher than, than the difficulty of ISU. It might be twice higher, but you get paid 10 times more, you know? Right. So to kind of summarize, it’s a lot of competitor analysis you’re looking at what are, you know, your, your competitors doing in the SERPs.

[00:18:23]but you’re trying to find those keywords that. A have traffic, B are going to make you the most money. but see, still have some weaknesses in the SERPs perhaps, right? Yeah. Pretty much. There’s a compromise, you know, and after that, when you come with that list of keywords, then you try to build a site structure.

[00:18:39] That makes sense as well. I’m sure you’ve seen that with your sites, but like, Let’s say you have like five to 10 pages on a more set topic. You tend to do better as a website, right? All these pages. Then you do with a single page on that topic. And if you were writing about 10 random different topics, so we tend to try to group these things.

[00:18:55] And it’s kind of interesting when you say as well, because. Well, sometimes I’m willing to write for keywords or you have no chance of ranking so that we’d build that collect complete hub. It’s kind of like the assembly gig, you know, where you just tried the cows, et cetera. And you tried to get the family.

[00:19:07] It’s kind of the same. You’re trying to like essentially be able to hold family because all together as much more powerful. and, any like you are the difficult, what these usually means, these that, The top ranking pages have a lot of links. And so what we do is we flip the script. We use that page to build links to the hub rather than the page to actually rank.

[00:19:23] And so we li we reach out to the people that link out to their competitors. And we were like, well, look, we made a better, more data version. Then you link to us. That’s like essentially the shotgun skyscraper, we teach to people. And so we flip the script. We write about low competition and high competition keyword in the same hub.

[00:19:36] The low condition keywords are here to make money. The high competition keywords are here to get links. Internal linking. I mean, you know, the internal linking I’m. Sure. Yeah. And then the hub works for you all because you get relevant links to a relevant piece of content. The internal needs to monetize piece of content that ends up ranking because it was low competition.

[00:19:55] Yeah. Yeah. So I do want talk a little bit about sort of content hubs or content clusters, and link building. So can you maybe give us a concrete example, either from authority, hacker, or just, you know, make up an example right. Of like, how would you use a content cluster? What might be that article or that keyword that you’re trying to get.

[00:20:18] You know, external links pointing to right. Like, no, no, no, totally hiker that like, everyone can go check out, actually. So actually it’s funny because this is YouTube video coming out where I talk about this. but if you check, we have an article on best keyword research, keyword tools, right. And at the time when we wrote about this, it was like a semi community of Curry, but not too crazy.

[00:20:37] Now you Google that query. It’s like a traffic. Yeah. It’s insane. He’s like, you need to be beyond 92, essentially a complete cure. You have no chance. The good thing is. We actually, because we made a pre original, case study. Initially that page has I think, 85 domains or something. Okay. So I have like I have on that page, but I have no chance to rank for that keyword.

[00:20:57] And so what we’ve done, what we’ve done here as well. We can’t rank for that Curry, but we could rank for . We could rank for a spiteful versus by level, et cetera. So what you do is you create these sub pages. You link from that page that has the authority, and you try to help these pages rank. And hopefully through long tail traffic, you actually make your authority worse.

[00:21:16] It’s a great way to repurpose stuff that became too competitive for you as well. And essentially you transformed that one page that used to be great at the time to a hub that ranks smaller pages. Yeah. That’s a great example. Do you still try to get new links to that? You know, best keyword research tools, article like, you know, it’s, you have two approaches to that, right?

[00:21:37] There’s like, well, Jesus lady D and you’re like, like. Whatever all you can be like. So the, the other person you can tell, because like, you know how content refresh is really important these days. I like people just refer to their content. You could play the longterm game. You can be like, well, maybe it’s an article I’m going to be updating every year.

[00:21:52] Yeah. And I’m going to be approach promoting it every year. And hopefully in two or three years, I’ll be able to compete for that very, very competitive query. Because I’ve been doing, I’ve been quite diligent on my update and hopefully some computers have not done that. so right now we’re not doing it.

[00:22:04] Yeah. But like that’s essentially the two approaches you can be. You can either just like actively recycle your link equity and not really build links. Or also there’s an opportunity where I’m like, actually for these years he was a number four or five. I want to rang them up. And maybe I’m just when I do a guest posting campaign to that page and I killed two birds in one stone.

[00:22:21] Maybe I can get to rank a little bit better for the really, really difficult query. And I get to push the site pages. So. You know, it’s like, I can’t tell you what we’re going to do because it kind of changes depending on their circumstances and where you, how you’re doing, et cetera. But like there’s many ways to manage that, basically.

[00:22:36] Yeah. Any additional thoughts on that Mark that you might want to add to sort of the, the content clusters, you know, and how it interacts with where your link building? no, not really. I mean, it’s usually mostly what, what, what we found though, like consistently over the year, over the last few years is that like, in the past we had this famous, like semi famous health website, which we did loads of case studies and stuff on, but it was like so broad.

[00:23:07] That was very rare that like any one cluster would do very well. It’s just like a bunch of random pages would suddenly do well here or there more recently, what we’ve moved over towards is, is like really going hyper focused on one category, one sub category. So even if we brand the site very broad, we’ll just build out one category.

[00:23:28] Completely first. Right. and that seems to work really, really well. I don’t know if it’s like a massive relevancy signal or, or just all of the links are like we’re acquiring are related to that. So the relevancy of the links or counting or what it is, but I mean, it’s anecdotal, but it’s, it’s working really well for us.

[00:23:44] Yeah. To give you an idea to say we sold for half a million, only had one out of five categories developed the way the site was built is that there was one category was a hundred plus pages. And every other category, was it a single page? It was just get through like mush to Brendan, just to make it look like a full site.

[00:24:01] The content brief was just a deep content. Brief was write 300 or words about this topic. Wow for more for looks than anything. So like that gives you an idea of like how deep you are on this. And like, it’s worked really well for us. And, and also when you, like, for people who do Amazon, they don’t really realize that.

[00:24:22] But when you get off Amazon, you know how it works, a few offers are going to make you a lot of money and a lot of offers are going to come with absolutely nothing and Uganda zero. Right. And so what happens is that when you make a content hub, you can kind of like reuse the same offer again and again, that works well.

[00:24:36] So you need to cross that with your revenue numbers. And it’s like, once I know for walks, I don’t even care about social volume anymore. I just want all the traffic, I can get whatever. And then very often you rifle tiny keyboards and you end up getting way more traffic than you thought. And because that offer, and then when you get volume on these offers, you can negotiate higher commissions.

[00:24:54] So it kind of like multiplies with each other. And so that’s the other thing, because we don’t really do like. Very Amazon focused sites. It’s quite important for us to stay focused on a few products because you know how it works with private FAF. Yep. No, that’s very true. I can give a couple examples of that.

[00:25:09] You know, like for example, jungle scout works really well on across niche pursuits. Whenever, whenever I’m talking about Amazon FBA, that’s sort of like one of my pillars on niche and just anytime I’m talking about Amazon FBA, like it’s easy, even though like jungle scout, isn’t really. Part of the article.

[00:25:28] It’s easy to just kind of add a paragraph or something, because I know it converts really well across that entire category. And so it makes it really easy to monetize those types of posts and even smokey was I lost it for you cause you probably get a good commission, right? Yup, absolutely. So, I just want to add to that as well.

[00:25:47] Like, cause it’s, it often gets overlooked by internet marketers who, who, you know, don’t like talking to people and stuff normally is that. the, once you have a lot of volume around a specific, affiliate product, the negotiation part, where you just ask for more money, ask for a high percentage, most affiliate managers out there have considerable leeway to grant you higher commission.

[00:26:08] Some will try to incentivize you to do it. So, you know, because number one in your review, right? These more articles. Yeah. You don’t, you don’t have to do that. I’m not saying you should be like a, Tit for tat kind of thing. but the amount of you, you could do, you mind, you can increase your revenue is so much higher than, you know, building out another category or, you know, building another a hundred links or 50 articles or something just cause, you know, we’ve had cases where they would literally triple our commissions over like a six month period by just focusing so many people to that one offer.

[00:26:41]and not that moves the needle quite significantly. Yeah, no, that’s a great point that people can try out and, you know, are, are you guys completely off Amazon? Right? Were you cause you can’t negotiate with Amazon, right? Like you can’t like there’s, you know, Jeff controls the strings there. so there’s, there’s an argument to be made though, right?

[00:27:04] To promote private affiliate offers. Sure. So to clarify though, we still use Amazon quite a lot. It’s kind of our, if we don’t have an offer, if he does not specific, then we’re going to promote, it’s the, it’s the everything else affiliate program, because it just has so many products, you sign up for it once and, you know, promote anything on there.

[00:27:25] So if we don’t have an exp another explicit program to promote, will we’ll still go to them. And sometimes. When we’re starting a starting a site. I mean, usually now we plan specific affiliate programs to join, but y’all, you often need to like, grow your site a little bit and build out before you can, you can apply to some of these individual programs.

[00:27:42]so you know, you can stick Amazon in there to start with at least. Yup. That makes sense. So, speaking of, kind of your newer sites that you have now, you talked about. The fact that you aren’t publishing quite as much content, at least initially you’re going after sort of these core topics. Right.

[00:28:00] Focusing on those, trying to make those every single one ring, try to make them a winner. Right. so what do you, do you have a target amount of content that you hope to publish on these news sites? Like, is it, Hey, We’re going to publish 50 articles and, you know, build links and see how it does. And that may be all view.

[00:28:18] One concept where it’s like, we can, like, we kind of like indexed the side before, because you kind of want to eat to age anyway. So like once we have like five, 10 articles, we tend to index the sites so that it just starts aging, but we don’t really tell anyone. We just let Google now. but we kind of have like that consideration of like the site is launched properly and usually the number would be between 40 and like 80, 90 pages usually.

[00:28:38] So it took quite a bit of content, can take a while sometimes to do it properly. but yeah, we have that. We have that V one concept. My idea is like, well, if, if, if I do these pages and if I do it, yeah. I build a hundred links to the site or something like that. Like I said, a goal as well. I expect that site to at least be breakeven.

[00:28:55] That’s kind of like, we’re looking for the breakeven point when your side brings as much money as it costs, then you, you have the luxury of time to grow it, you know? And so it’s kind of like the first goal of new sites is not like to make millions. These two. Pay for themselves and pay for the deals. And usually we hire a full time writer or something for new size these days, we tend to hire specialists these days.

[00:29:17] Like, yeah, so like people who actually have experienced in the field, et cetera. So it’s not always the cheapest. so usually like the breakeven point would be like, Three to $5,000 a month. I would say four for a site like that. That’d be, how’s a breakeven then usually that V one plan is okay. I think if we do that, we might reach breakeven, but obviously, you know how this goes is it’s hard to predict.

[00:29:38] So it’s like, it’s, it’s a guesstimation is just say that this process also allows you to identify potential superstar sites. So like that, that one that we sold the grew really fast, but we didn’t. Really intend or expect it to that to happen. It just happened to be a site that as we started doing this and started building out the first 50 odd articles, we really got some great initial traction and we thought, Oh, we got to like put our weight behind us and really make it work.

[00:30:06] So, yeah. We found some unique was in this new structure. Like the way we did it is we found, I talk about this in one of our YouTube, the way we did it. I’m not going to say which means I’ve got to tell you how we got the key words. we actually put the, the health section and knowledge base of the software tools in.

[00:30:22] A truss, every found which problems people were looking for. And they essentially created content around the problems people had and, and promoted, promoted offers around that. And that was interesting. That was one of the biggest factors of growth. So yeah, like that’s one thing you can, another thing that works like that, as well as you can put like really big size, you can put Reddit, for example, you could put on HRS.

[00:30:46] And you type the name of products in your own issue type. Then they like keywords related to your niche, but like more, more niche ones, you know? and then, and then you will find like weird questions. If it’s ranks, it’s like a usually use not that competitive, like nobody’s building links to it, nobody’s optimizing for it.

[00:31:02] And so, and if you find like pages in your niche with a lot of traffic, I’m kind of like an angle to monetize. It’s like essentially solving the problem while selling your product. that’s usually like an, a good, low hanging fruit for new sites as well. So let’s talk a little bit more about link building.

[00:31:19]I think, you know, when people think authority, hacker, they. One of the big things is link building that you guys teach. You talked about the shotgun skyscraper technique that you’ve sort of coined to that phrase at least. so let’s is it okay? It was, it was a defense mechanism. Someone else has a similar trademark, so we didn’t want, it went to take a photo of a mock was a shotgun for the sales page that would certainly attract a certain crowd.

[00:31:48] Right. That would be great. so, Either explain the shotgun skyscraper technique, or if you’re doing anything slightly different with your new sites, these three new sites that you talked about, explain sort of your link building strategy now. Okay. So shotgun skyscraper, skyscrapers, a play on the skyscraper technique, which was, I think originally coined by Brian Dean.

[00:32:11]so you have a. An article, which a very high value article, which hopefully is targeted, a keyword with high I  keyword difficulty, K D is a direct measurement of the number of external links. The top 10 results have pointing towards it. So normally when you’re trying to rank a, an article, you look for low, medium competition keywords because you think it’d be easier.

[00:32:36] Well, we don’t actually care about ranking these articles. We care about getting lots of links. So. So we look for a high KD keyword. That means that the article, the other article is already ranking, have lots of links. We build a better article than that. And that is really important. It’s not just, Oh, tell your writer to coffee, the number one ranking article and this, this, for this keyword, right?

[00:32:57] You have to actually put a lot of thought into making it good. I’m making it legitimately better. This makes this a really important point, especially nowadays cause the loss of people doing this technique. So if you do that and if you do that well, then you craft, an outreach campaign where you start contacting everybody who is linking to all of these people.

[00:33:16] Who are ranking for this keyword, and you have to apply a little bit of common sense and logic and filter out anything kind of unrelated. And there’s a few cool techniques for, for doing this, but most of this work, you can create into a process where you’re downloading all the backlinks lists from hay, trash, merging them altogether.

[00:33:35]D duplicating them, filtering them out. You can even like filter them by dr. So maybe you want to take a different approach for the very high dr. Sites that tend not to respond to these, these kind of mass outreach requests. so, once you, once you have that prospect list, you need to find email addresses or contact information for all of them.

[00:33:54] There’s a number of ways you can do that. is a paid tool. You can use it for free, but only I think 50 or a hundred a month. so that that’s an approach. So we use Hunter quite a lot. There’s also a bunch of other things you can do with like ScrapeBox and like scraping people’s Facebook page, Facebook page about pages because loads of people have emails in there.

[00:34:14]and there’s a few of the techniques and stuff we use as well. And then we use it. Cool. Like Mailshake or actually now Hunter dyo has a free outreach tool. I think it’s called Hunter campaigns. So we’ve started using that as well. And then you create a semi personalized template. You want to like pull in fields.

[00:34:34] First name and anything else that you can do to personalize it, the more personalization and the better you outreach a bunch of people and you say, Hey, essentially, you’re what you’re saying is you linked to these people linked to me as well. Now you have to be a bit nicer about it and not sound like you’re just saying.

[00:34:52] Yeah. So, but the key with this strategy is you can do a lot of outreach. some people think, well, that’s kind of spammy or, you know, you’re annoying people. I wouldn’t respond to those squares and I wouldn’t respond to those great. I don’t respond to those queries, but the fact is a lot of people do, and.

[00:35:08] Some people will ask you for money, if you’re okay with paying money for links, you can do that. We don’t, we’ve never paid for no, we never paid for links in that sense on any of our websites. and so, yeah, that’s, that’s essentially the technique I would say, I would say as well that the. How that technique is.

[00:35:26] One is in negotiation, in the conversations you have when someone responds, not in the filtering or not an outreach message. It’s in not negotiation, because if you have someone really good responding to those emails and really connecting with people, you, you got so many more links. So. Right. I can suspect and know from previous emails, either that I’ve gotten or sent that a certain people full, I think as you’re sort of insinuating here, certain people might own a whole portfolio of sites, right?

[00:35:59] Like you found one of their sites, they might have an even better site. Right. And they. Connect with you. Maybe, maybe talk about some of that negotiation that happens. Like what will, what sort of a best case scenario of an email you send out? What’s better than just getting a link to the article you wanted anyways.

[00:36:18]so as you said, getting multiple links or building a relationship, so you can. Basically get a guest post or ask for a link from them for any future website or any other page you want to push, you know, having one link to your domain from a target is good, but being able to push five money keyword pages that you want to push, you know, your number two for you, or just the bottom of, just to the top of page two, for anyone to on this page one, those kinds of relationships really powerful.

[00:36:47] So again, one, one of the. Good things to do when you’re doing negotiations, just track everything. So everyone you’re talking to everyone who you think you can get another link and reach out, reach to, and, and just, I guess, really try and connect with them on a personal level. So like figure out what else they do on the internet.

[00:37:07] One of the best examples I had was. I used to love my electronic music and was like wanting to be a DJ and all that back in the day, someone like cyber stalked me and found my, like an old SoundCloud page of mine, which had a bunch of like DJ mixes and stuff. And then I don’t even think they liked that kind of music, but they’re like, Hey Mark, I found your Seinfeld page.

[00:37:28] I really liked this. have you heard this track from this new. You DJ. And I listened to it. It was actually a pretty cool track. and that’s like one of the few, few times where I’ve actually given a link, from authority hacker to, to, to someone actually paid attention to what they had to say. So I think more than one.

[00:37:48] So it’s not going to work again. So don’t email me about that guy. Anything like that, that helps you stand out and show that you’ve actually taken an interest in and cared. I know it can be, it can seem a little fake when you’re doing doing that. but just the fact that, so I knew they were doing that to get the link, but the fact that they had gone to the effort of it, and to be honest, the track they recommended was actually kind of cool.

[00:38:11]made me listen to other original pitch was, and the original pitch. although it looks very similar to most other link building outreach messages, But the content they had was actually really good. And the, the link that they wanted us to decide that they wanted to, the page that they wanted to us to link to rather was very relevant to what we were talking about.

[00:38:27]yeah. I just, it makes sense from that, that perspective. So, is it possible to get a link, to your SoundCloud page? We’ll put that in the show notes so people can go check out your old music. Okay. so the, the, the outreach that you guys are doing, I mean, you’ve got a whole process set up, are Mark and Gail actually doing all of that and monitoring the emails?

[00:38:53] Or do you have VAs and everybody doing everything? No, it would be, we used to do it ourselves initially, before we figured out a lot of the systematized elements of it, and I think that’s something really important whenever you do any starting a new link building techniques, very important to do it yourself.

[00:39:08] Get a feel for how it actually works. Don’t try and build a scaled version before you’ve built the basic rough around the edges version. but nowadays, I mean, we have, we have people who work for us. We don’t really go with the VA approach so much. We haven’t been able to make that work. with email outreach.

[00:39:26]sometimes it’s kind of okay for some of the patients expecting elements of it and anything to do with data analysis and working with Xcel and Hunter. And that stuff seems to be not so bad, but when it comes to crafting outreach messages or responding negotiation, any like cheap VA that we’ve, we’ve worked with just hasn’t had the.

[00:39:45] Finesse. I think that’s necessary to stand out from everyone else. Who’s doing this, this kind of outreach. So we go where with, you know, more higher page, full time employees. and that’s, that’s, that’s been, that’s worked very well for us. It’s taken a while, have a say to. train those people. And as we’ve, as we’ve done that, we’ve also improved our processes just bit by bit adding on some automations or building a script or a macro or a tool, which interfaces with, you know, some API and just speeds up certain parts of the process.

[00:40:17] No, we actually have the staff that comes up with the improvements and works with developers to build tools, et cetera. So it’s kind of nice actually, like I’m like. Interesting building for awhile, but I did do original shotgun skyscraper. It’s like, I just went off for two weeks and I had this idea and then came back to Mark, like, look, I’ll be with all these leagues.

[00:40:35] And then that’s how it started basically. And I was like, Oh my God doing this, Laurel. I’m looking at that. Okay. And then you fixed everything. Yeah. That’s how we work together. Yeah. Mark. Gail’s the crazy idea person and Mark year the Lake let’s button this up and make it done right. Pretty much. I just go and do something else, you know?

[00:40:58] Yeah. That’s good. I mean, you guys are a great team, to, to be able to work together. How, how long have you guys been working together now? It’s over 10 years now. So we, before we started authority, hacker, we had another business together as a digital marketing agency. And, that was our first business.

[00:41:17] My first. Thing in entrepreneurship really. And, that was, that was interesting. We talked about that a lot on our podcast in the early days, but, we didn’t, I mean, we learned a lot from working with all these clients and doing a bunch of SEO and digital marketing, but we’re not agency people. We don’t have the patients, especially Gail doesn’t have the patience to, to deal with, clients and all the red tape.

[00:41:38] And it’s just really nice, you know, working for yourself. Not having any red tape being, if you have an idea going, just implementing it without having to get approval from the web developer and the legal team and all these other people. yeah, we worked for some big sites, so there was a lot, at some point we were doing, we were doing lingo for Macy’s for example.

[00:41:54] Oh, wow. I be like every outreach template had to be approved by the social media manager, the lawyer. The head of SEO, then the assistant SEO lady was like five or six people. I had to approve the list of websites, the outreach emails, et cetera. I mean, we learned a lot doing this, but wow, that was, that was hard.

[00:42:13] Like I think, I think also beside SEO is so different from small sites as you like. You know, like one time I had a desk on like updating title PDF, which you’re like, okay, sounds easy. Right. And they sent us this Excel file. That was like 300 megabits. Yeah. It was like a hundred thousand pages. And they’re like, well, we want this updated in four days.

[00:42:33] And we have to build the whole system. I’ll make any call Turk. Who’s like editors that we check every scene, et cetera. So it was like a whole, yeah. It’s like, it’s just not the same, basically. So it’s like, it was interesting. We learned a lot, it made us creative, you know, but, But it’s like, I wouldn’t say it all translates to the stuff we do today.

[00:42:52] So just to kind of tie it back into, to link building, to wrap up that shotgun skyscraper technique. I want to just clarify, you mentioned that you are writing the original article on a high KD term that maybe you’re not trying to rank specifically for that term. Right? You’re, you’re building all the lace to that page, those pages, but then your.

[00:43:13] Linking out, I assume to all the other terms that you really want to rank for, is that correct? Even, even if you don’t link out a tall, even if you, you know, you just have a ton of links pointing to that one page, it increases your overall domain authority. And as much as people say, you know, Google works at page level and stuff like we’ve seen it firsthand.

[00:43:33] You have a hundred links pointing towards. One page and that page has no links pointing except for maybe the menu and stuff. No links pointing anywhere else on, on, on your site, it’s still increases like the, not like the domain authority, but like the genuine, yeah. Underlying Google domain authority. And seems to seem when you do that a lot that you can just create new content and events targeting.

[00:43:58] Laurie medium competition keywords. It ranks like within hours or days, but then if you do go and smart about it and use, you know, link whisper and these other amazing tools out there to build internal links, then from that page to other pages on your site, especially money keywords, where you’re like a page where you can make, can make a lot of money, like pushing an affiliate review or something.

[00:44:21]then that can be even more powerful. Yeah. I want to point out to a mistake. People may make when they doing something leaking though, it’s like, they, they, they put as many into Onyx as they can on that page links. But the way page rank works for Google is essentially the page rank is divided by the number of readings that comes out.

[00:44:37] Right. And it’s like, not all pages are making you. The same money, some pages make you very little money. Well, some pages are like very important to most of the money you make that not. So, so I think one thing that people never think about is deleting internal links to pages that don’t perform that well anymore, or like stuff that has changed, et cetera, and focusing on just the few internal things that really move the needle in terms of, in terms of income.

[00:44:59]I think it’s really powerful, especially when sizes get a little bit older, you know, you’ve been working on the cycle to, for years, you’ve been doing internal linking every time you publish a new page, et cetera. And then you’ll have your old articles that literally like internal links. Well, it’s kind of like diluted.

[00:45:12] Then you can cover it. We boost that by removing the links to the pages that don’t matter as much to you anymore, which happens. You know, there’s always a cycle was like, these pages used to make a lot of money, but not so much anymore. Now this new one, the next Monday, et cetera. So. yeah, I think it’s important to kind of like revise that like, you know, twice a year or something like have that kind of like spring cleaning of your website.

[00:45:31] Yeah. Yeah. I think that’s a great tip. I know a great tool called Linquist for that gives full internal linking reporting. If people want to, you know, do some spring cleaning on their site and that was a free version. They can check it out. They can try it for you. That is true. That is true. so, eh, Le any, any final thoughts on SEO?

[00:45:51] I mean, recently we’ve seen a lot of changes, maybe not changes, but, boy SEO is always changing I guess, but what I’m referring to is we’ve seen some things like GPT three and other advanced, you know, sort of. Writing natural language processing, artificial intelligence, and people are scared that, Hey, all of a sudden, we’re going to have robots writing articles and, you know, if they can just crank out a thousand grade articles, like how do we human stand a chance?

[00:46:22]I’m just curious, curious your thoughts on kind of the future of content. And SEO, it doesn’t specifically need to be, you know, sort of this GPT, but just any forward thinking, looking thoughts on content and SEO. The, I think the mistake a lot of people make when trying to look, look ahead into the future is they compare now to some distant point where like all these changes have manifested and like, okay to go from here to here.

[00:46:52] It’s like a cliff edge, you know? I mean, every writer is going to be out of a job and the machines are taking over a sky now. Oh my God. But actually non-processed might happen over, you know, maybe five years, 10 years, 20 years, 30 years, however long it is. it’s, it’s going to happen, but it’s going to be gradual.

[00:47:08] So you have GPT three at the moment, which I haven’t actually used it, but as I understand you couldn’t basically ask it to write an article and it will. You know, it, some kind of AI to the first two sentences, somewhat. Okay. Nickel. So you could, you could in theory, use that to replace a bunch of writers, but it, the content wouldn’t be legible, but you could perhaps have your writers use that in certain subsections of their writing.

[00:47:33] So maybe they’re writing a review article, which includes, an FAQ section with a bunch of questions, which has each, maybe two or three paragraphs long. And you could ask GPTs. Three to help out in that sense. So in a way you can think of it rather than a replacement to your writers, a way to augment them or potentially augment them in some situations.

[00:47:54] And then as technology improves more than it may be able to do other things and eventually create whole readable article articles that are passable, in the sense that you wouldn’t know, it would pass the Turing test wherever you would know, whether it’s a computer written, written or not. As you said, SEO link, building content, all this stuff it’s changing so fast.

[00:48:14] If you, if you, when you started this, if you said what’s SEO going to look like in 2020, and you think to what it looks like now, it’s probably quite different than the direction that you thought it was going. I know for sure. It’s very different to the way we thought we thought it was going. so I would just say to people, like, just trying to try and adapt as much as you can and don’t freak out about these kinds of Skynet situations, right?

[00:48:36]And, and it’s, it’s probably not going to be as bad as you, as you think. Right. Yep. I agree. I mean, bottom line is that I think humans are always going to want it connect with humans. Right. And so there’s always this, this advantage of, if you can truly write in a way that connects, like we’re, we’re we’re years away from where.

[00:48:56] Yeah, I think there would be people that want to read content by humans and not content by robots as well. There would be people who’d be like, no, no, no, no. I don’t want to read any of these robot sheets. I want to someone who wrote it, et cetera, billings, there’ll be like an Apple ad block, plus the blocks out robot, or like a seal like certified written bike seal.

[00:49:17] Right? Like, I’ll get your content, you know? Yeah. It’s also also want more and more people starting to consume content on video. Now G a is much more prevalent data. Everyone has a cell phone, a smartphone, these days, much easier to create videos than it was 10 years ago. So, you know, that’s another element too.

[00:49:37] I think people like connecting with the author, not just reading a bunch of bunch of tax, to together information. So. Yeah, I’ll be honest. Where for me, the more immediate change to the internet is more like a lot of content is hosted on third party platforms versus on your website. Like for example, you removed the comments from this person.

[00:49:55] Why? Because you’re kind of on Facebook, YouTube, Twitter, et cetera, essentially. You’ve, you’ve moved that content from your website to that. So I think like that’s more. Like, you’re going to have to have your brand exist on these third party platforms. And maybe the way people will touch your website will be a little bit later to like, like get a deeper version of your posts.

[00:50:16]maybe try an email list, maybe like, you know, this kind of like deeper connection. And, so I think it might be tricky for things like ad based, websites. Like, you know, it’s like the number of pages you can generate your site will be a little bit harder because most of the internet traffic will be directed to Facebook, YouTube, et cetera.

[00:50:35] But you can like, for example, YouTube, you get money from that sense. You still get all of that, et cetera, you can still monetize, but, you’ll still be able to, like, I think that’s why I tend to like, projects where you can eventually sell your own products as well. even if you don’t have to do it now, like, you know, Like, it’s kind of like the, the attitude we’re taking two hours, two hours new sites right now, which is like, we don’t try to make it very complicated.

[00:50:57] We just want to get a lot done, but we want to see that perspective that we can take them to a place where we could even have our own shop or products or whatever. And then, then yeah. Then you could actually explore that brand to YouTube, to Facebook, to all that you don’t care that much because eventually you just drive people to do the final purchase on your website.

[00:51:14]and then, you know, the thing as well is like, these platforms are more than happy to give you impressions. People stay on their platform. This is when they click to go towards your website. So when you have that kind of business model, you tend to have much more traffic opportunities as well. So, but you don’t have to do it now.

[00:51:30] Like it’s still good, right? I mean, I guess it was still amazing, et cetera. It’s like people are making a ton of money. That’s right. It’s still, and people are still doing really well with it, affiliate and all of that, et cetera. But I just like the perspective. I like the idea of like, you know, what, if anything, I know I can turn this around.

[00:51:45] It’s a flexible niche where I can actually go and do these things. And that’s kind of like the way you future proof things, you know? Cause then you can just turn your traffic around and monetize it still in a bit of a different way. Yep. I a hundred percent agree. so speaking of video and YouTube that you mentioned, you guys are making a little bit more effort, it seems like on your YouTube channel with authority, hacker, over there, you’ve got the nice, setup that we talked about a little bit before, right?

[00:52:11] You invested a lot of money and in the microphones and the setup and the video equipment, how is YouTube going for you guys? I mean, it’s, it’s starting to grow. It started, we started like hitting that compounding phase. So like the numbers are actually going up kind of in a more meaningful way. Then what was interesting is with our approach is we have this podcast for several years before, which was just audio and we’re like, let’s do video and let’s make that our YouTube channel and most of the videos on our YouTube channel, our podcasts, like an hour or so long, there’s not, it’s not the usual.

[00:52:46] Not the usual YouTube algorithm built videos, you know, 10 minutes or so click baity titles. We start to do duty if you click baity titles now. But I think because we, because, cause we had that, that flip from the audio to the video version, it took a while for us to like really understand what was working on YouTube.

[00:53:06] We’re doing, taking the same approach with audio podcasts, and that wasn’t really resonating at least in the YouTube algorithm recommendations engine. And all that, but now we’ve started looking at the data and like, which, which podcasts working better on YouTube and then we’re okay. Adjusting future topics and angles and little bits of in our presentation, how we do it.

[00:53:25] So those iterations of start to stack more and more. We start doing better B roll and, and all sorts of stuff on top of the video version of the podcast now as well. So it’s. It’s going. I think if you ask to ask us the same question in a year’s time, it’d be very interesting to see how far far it’s gone.

[00:53:43] Cause it’s, it’s a channel. We we’re getting a lot of value from it at the moment and we really want to push further. it’s also quite enjoyable to make videos, versus just sitting in behind a blank screen. Yeah. I think if you start a podcast and you don’t do it on YouTube these days, you’re crazy.

[00:53:57] It’s like actually, like the audio podcast space is so competitive. Like I’m sure if you look at your download numbers, it’s like a flat line and like slight, like you look younger, you might have a slight increase, but, people don’t discover podcasts, audio podcasts. They just follow that phase on the people that like our, as YouTube is that recommendation engine, et cetera.

[00:54:16] It’s kind of like. You know, that that enters the realm of like repurpose content, doing things for multiple things. Like, you know, then you can take clips and put them on Instagram, do the scenes, et cetera. And, yeah. It’s like, I enjoy YouTube personally. It’s like, you know why? You know, I enjoy YouTube.

[00:54:30] Yeah. Because Google falses they’re fricking. I’m searching dent on every query now. So you can’t even make cool stuff. You just need to make one, they want. And it’s like, and it’s very often true. She’s got a heat. Like I don’t like creating content that matches. I can’t tell you how, like, I hate that because it’s usually like, Terrible content doesn’t work and you should do it.

[00:54:51] It’s just terrible. But because everyone writes about this, then Google, as soon as that’s the truth. And if you’re at something else you don’t rank. And so on, YouTube is engagement days, which means like, we get to say what we want. And then if people watch and like, et cetera, then we will get the distribution, which is a lot more enjoyable for us to do this than to actually go ahead and.

[00:55:10] Rewrite the same article a hundred times on Google, which is essentially how Google works these days. Yep. No, I I’m sort of looking at it the same way. Like I’ve started to put a little more effort into my YouTube channel. Like believe it or not. I was just looking yesterday. I’ve had my YouTube channel since 2010.

[00:55:27]but most of it is just been like, I did a quick demo of long tail pro and I threw it up there. Right. Like it, I never actually like. Cared, what people looked at on YouTube. I just had it embedded on niche Right. We did that at the beginning. It was a hosting. It was a hosting for me. but now I’m looking at it.

[00:55:47] And you mentioned something that, with YouTube, you can do things that maybe are more interesting that, you know, they, they, are something that you should just. You know, you feel like talking about or sharing, or here’s a quick strategy. it’s more interest based than, Hey, just straight keywords.

[00:56:05] Although the people want it. Go ahead. So I wouldn’t you what it used to be like to be a blogger when bloggers yes, exactly. Exactly. Which is what I miss. Right. Like I can’t, I can’t go over to niche pursuits and just write whatever I want. And sometimes I do that. but those articles usually don’t perform that well.

[00:56:23] Right. Yeah. Later, like what’s left. Not exactly. Exactly, exactly. And it’s like, that’s, that’s how Google works now. Now they want you to write you to the target on content that just answers the search intent of the query, but like, You know, before if you were doing something really cool and getting a lot of things you could rank because you were doing really well.

[00:56:41] I need metrics now, even if you’re the lead metrics, it doesn’t matter. Like if, if Google wants to these folks for that query, you don’t have at least books. You’re not going to show off. There’s no chance. Even you have 10 times more links and that’s, and that’s why YouTube it’s fun for me because it’s still, you still get a benefit of search, but it’s actually a search powered by interest and people’s engagement.

[00:57:01] Like Google used to be several years ago. Yup. I agree. And then we, and our audience, those were humans, you know, when they’re looking at us on YouTube. So that, that helps. Right. So that can’t be taken over by a robot quite yet. anyways, Mark, Gale. It’s great. Yeah. You on the podcast, any final thoughts or just.

[00:57:22] Tips, perhaps for somebody just getting started out there trying to build that either their first site, they’re trying to rank in Google any just final advice for them. yeah, I would say that the, the one biggest thing yeah, you can do to differentiate yourself from other people is content quality. So that doesn’t mean, I mean, even though Gail was saying like the intent of the search find a keyword is like, maybe there’s a list post.

[00:57:49] So write a list post, but that doesn’t mean just copy or rewrite someone else’s list posts, like look genuinely, look for ways in which you can improve it and make it better. And yeah. Yeah, improve the production quality, like try and be the best when it comes to content and everything else gets much easier.

[00:58:04] Link-building especially when, when you do that. Yeah. I can give a practical example. Like one thing that we’ve done for the past two years on outsize to like enhance their quality is we’ve hired illustrators. I knew create custom illustrations for our content actually. and it’s like when there’s technical stuff, I mean, I’m thinking of one of our sites right now that we’re working on when it like very technical.

[00:58:24] Things that people need to do. Like, we literally have the diagrams showing exactly how they need to do things and like little arrows pointing at it, et cetera. And, you know, it’s like, it’s kind of like, it looks like a comic book almost, you know, you have each step, et cetera. And like people can go through that.

[00:58:36]so that’s, that’s an idea on how you can improve your production quality. So even though you have to measure the search intent, it’s just, you can still be creative, but it’s quite constraining. but it’s. Probably still the best traffic source to rank on Google. So you should not, despite what I say, you should not give that up and you should definitely, definitely compete on that.

[00:58:57] And we do compete on that. It’s just for hacker, because we’ve been doing my marketing for so long. We just enjoyed it, just like sitting back and actually talking about more advanced things than just repeating what is a long tail keyword or something like this, for the thousands type basically. Yup.

[00:59:14] Great tips. Great advice guys. Like I said, it’s great having you on the podcast and being able to see you on video. I know people can go to authority, if they want to follow along with what you’re doing. But is there any other place that you’d like to send people or how can they get in touch with you?

[00:59:34] Yeah, I think we have, yeah, so we have a podcast as well. Authority,, 230 something episodes up there. Now come down every Monday. It’s also on YouTube, YouTube, just search for authority, hacker we’re on social media, but we don’t really post that much. We don’t like great in it. We’re more like I say, podcasts, blog, email type site.

[00:59:56]so follow us there. it to the newsletter, we spend a lot of time on this lately actually. Right? Like, so it’s like, it’s funny, you think it’s tight from the bucket. So we kind of like take a tangent from the podcast. We take like a set up eco something. We might just have brushed on us. I think. I would just like expand on these I’ll like make real case studies.

[01:00:12] So like that’s where we go and show screenshots of stuff. Basically all the blogging that Google doesn’t want anymore, we put it in the email that way. So there you go. People can head over to authority,, check out those resources, join the email list or anything else. guys, it’s great to connect again.

[01:00:32]it’s been six years since around on the podcast. Let’s let’s maybe not wait another six years to do that again, but, I appreciate it guys. Thank you. Absolutely. Thanks very much for having us on Spencer. Thank you. Cheers. .