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Customer relationship management or CRM systems are crucial for business decision-making. Featuring this system to your enterprise makes it easy for entrepreneurs to identify failure, success, and growth opportunity. The system can do this because of the existing customer records. Agencies find customer relationship management as the best way to gather accurate data for end-user confirmation and adoption.
However, if a CRM system lacks a mobile solution, the chances are high that an enterprise will remain with bulk software invoice and unhappy sales representatives. To understand what a field sales mobile solution means for business, here are four points on mobile as a crucial communication mode.
Mobile Growth Explosion
In 2018, internet access through mobile devices accounted for more than 45% of all online activities. Considering that the mobile traffic contributed to less than 0.8% nine years before, the number of mobile online users has drastically overshadowed that of desktop users.
This year’s projection on mobile online trading, suggests that the number of users will rise to 67%. Platforms such as Google Analytics claim that half of business-to-business enquires are done from mobile devices. Regardless of your activity online, mobile usage has become the go-to option.
Phone Are Part of Human Life
Data shows that more than 50% of email recipients used phones with 90% of online users having a smartphone. Almost everyone owns a phone that can access the internet, making a mobile device significant in modern time. Troparé is one of the many agencies taking advantage of this data to reach as many clients as possible for the best field sales service.
Utilizing a tablet or smartphone is like second nature with smartphone owners surpassing toothbrush owners. From the data, experts suggest that mobile devices are here to stay. It is one of the reasons why businesses need to use them to their advantage.
Current Workforce Trends
The current age of entrepreneurs is full of millennials. This generation is conquering the workforce, and they serve as the largest consumers of online mobile usage. A mobile customer relationship management system facilitates faster and smarter workforce. Keep in mind that this group of citizens contribute to 45% of the workforce in the US.
Field sales and mobile technology only translate to profitable result as long as you use them to build strategic ideas. The majority of the world’s population spends most of their time on their mobile devices. The current and future workforce is hooked to utilizing these devices with more than 60% of them sleeping with their devices due to business deals. It explains why the majority of mobile employees utilize their time online to continue business activities.
From the information above, it is easy to determine that people spend a lot of time and money on their mobile devices. When you have a group of individuals that already embrace modern business apps, it is only right to give them an appropriate resolution like mobile solution. A mobile CRM is a dedicated system for external sales reps.
If you own a local business, be it a restaurant, bar, retail store, or even a local service provider, you might have heard of Yelp Elite. This coveted group of “expert reviewers” gets more exposure on their reviews from others.
Yelp offers “Yelp Elite Benefits” to anyone considered a role model on the site. They achieve this crown by meeting some of the following qualifications:
A large quantity of both positive and critical reviews
A complete profile with plenty of high-quality photos
Detailed personal information
A background of responding to criticism positively
To become a member of the Yelp Elite Squad, it’s clear that you can’t simply hop around from restaurant to restaurant offering negative reviews in exchange for free meals. These people are usually food bloggers, photographers, and digital nomads who spend most of their time traveling and sampling the wares at each location.
Why Your Business Should Work with the Yelp Elite Squad
There are a couple of important reasons why you might want to work with these individual reviews:
These people need to write as many as 40-50 high-quality reviews per year, maintain a large social network of other reviewers, interact with people on the platform, as well as a bunch of other factors to achieve and maintain this status.
What does that mean for you?
It means a lot of exposure if you can provide an excellent experience.
You Could Become the Local Expert
Does your business specialize in something? Elite members love going to places where they can get something that isn’t available everywhere. It gives them something to talk about in the review.
It’s the difference between reviewing a hamburger shop and reviewing a vegan gastropub.
If your business does something a little unique or can generate attention for a specific product, it’s worth it to invite a member or a group and knock it out of the park.
How Your Local Business Can Get Involved with the Yelp Elite Squad
There are a few simple ways to work with the Yelp Elite Squad.
Host Elite Parties
Hosting a Yelp Elite event could be a way to set yourself apart from the competition. Yelp makes it easy to do this because you can message your local Yelp community manager, and they’ll work with you to host an event if it’s a good fit.
No matter what type of business you are, you’ve got some positive reviews under your belt and a unique product to offer, consider reaching out. There’s no harm in giving it your best shot.
Participate in Forums
Commenting on local forums on Yelp is an excellent way to get your name out there, and you can leapfrog over the competition pretty easily this way. Let’s say you own a ramen restaurant in downtown Knoxville, and people are posting in a forum trying to find something unique to eat in the city.
If you’re staying up to date and checking in regularly, you can chime in on the thread to let people know you opened a ramen restaurant, provide the address, and give a little background on the place.
Bear in mind you most likely won’t have access to communication with Yelp Elite members, but discussing this with regular Yelpers might be a great way to get your foot in the door.
Sometimes you might just have to go all-in and message someone directly. If you find there are specific Yelp Elite members in your local area that you really want to get into your business, you can try this easy method.
You’ll want to filter based on location and your type of business. For example, if you own a day spa, you wouldn’t want to message a member who usually reviews restaurants.
You can then filter your competition by reviews, and there should be an “elite” status on there. You can collect all the people who review businesses in your niche and message them one-by-one.
Before you do this, be choosy about who you message. Don’t invite someone who is overly critical. Also, as with marketing of any kind, you need to understand your audience.
Take a look at their profile, see what they like and what some of their personality traits are, and don’t be afraid to butter them up a little.
Don’t just talk about your specials or what you do at your business; talk about the benefits of coming to visit you and how it could potentially be mutually beneficial for both of you.
Businesses That Have Found Success with Yelp Elite
Here is a brilliant example of how local businesses can find amazing success through the Yelp Elite program. In this scenario, six different businesses came together to provide a unique and extraordinary experience for all Indianapolis members.
In this “Friendsgiving,” Elitists were brought together for dinner, dessert, and drink tasting in a unique setting in the Tomlinson City Market Catacombs. They created an unforgettable experience, and if you look, the five-star reviews are endless. This will likely have a positive impact on their business for years to come.
In a different scenario, we see how you don’t need to own a restaurant, bar, or food brand to benefit from Yelp Elite. In Cleveland’s Playhouse Square, Elite members toured 1920’s construction, received information on the city’s past, and learned all about the mystery behind their city.
This resulted in several amazing reviews, positive experiences, and publicity for the city’s art district in exchange for a little bit of their time.
How Does the Yelp Elite Squad Compare to Google Guides
If you’ve heard of Yelp Elite, you’ve likely heard of Google Guides as well. That platform debuted around 2015, and it’s a way for Google to offer incentives for people who regularly review local businesses. It encourages those people to write more reviews so Google can provide a more pleasurable experience for its users.
Local guides receive a badge on their profile, social media features, and even an annual thank you gift of unknown value.
The one issue I see with Google Guides compared to Yelp Elite is that anyone can receive this badge on Google when they surpass a certain number of reviews. Many of these people only write reviews when they’ve had a poor experience. The reviewers aren’t manually reviewed like they are in Yelp.
The program seems to be a lot more “open” and less coveted than Elite status, but they’re still important because of the visibility a badge can bring.
It also doesn’t seem like Google creates much of a community out of their Google Guides as Yelp does. There’s no way to create events or persuade these reviewers to visit your business other than scouring the internet to try and find their contact information, which might come off as weird to the individual.
Other Ways to Work with Influencers
We live in the age of the influencer. While we tend to focus on Instagram and TikTok today, Yelp Elites were the original influencers, and they’re still relevant today. As a business owner, you should not ignore these people or Yelp in general.
While it might seem painful or even torturous to appeal to “professional reviewers,” it’s beneficial for your business. Though it’s not guaranteed, one great event or a few positive reviews from well respected Elite status members can give your business more visibility in Yelp search results.
If you’re looking for a few different ways to work with influencers, here are a few quick tips to help:
Just like on Yelp, send DMs to people in your local area by searching relevant hashtags that apply to your community. Find influencers in your niche and location and send a bunch of DMs asking for them to reach out in exchange for a free product or service.
The good thing with Instagram is you don’t have to follow the Yelp community guidelines stating you can’t exchange goods and services for reviews. You may be able to find a new Elitist looking to conduct more reviews, and this could be a great way to get your name out there!
On TikTok, you can become an influencer yourself. The platform is ripe for people who are interested in making a name for themselves. Post some of the most interesting aspects of your business, and be sure to follow trends.
Post whatever is currently trending on TikTok and try to get attention from local influencers. Once you do, find a way to contact them by searching for them on other platforms. If they’re on TikTok, they’re probably also on Instagram, and it’s much easier to get in touch with them there.
As much as we like to keep our pride intact, sometimes it’s beneficial for us to set it aside and do what we know we need to do for our business. Yelp Elite members are the first influencers, and they’re more than relevant for brick and mortar businesses.
Print on demand can be a convenient, cost-efficient way to get your creations out there. Of course, like anything in business, there are pros and cons to using print on demand.
However, the many opportunities available with print on demand services are almost limitless. Putting your creativity to work, you may find print on demand is a great way to supplement, experiment with, or support your business goals.
What is Print on Demand?
So you have a great new idea. Maybe it’s a new design or a new book.
What if you could get it out on the market without the expensive overhead of a bulk order?
That’s where print on demand comes in. As the name suggests, an item is printed when the demand calls for it. When you or one of your customers orders a product, only then is it printed and shipped out.
A type of dropshipping, print on demand allows you to engage with a third-party seller who customizes a blank item from their inventory of options with your design or personalization. Your customers can place their order through that seller, or you can purchase your products in smaller quantities.
Print on demand is available for a wide range of items from a variety of vendors. We’ll discuss a few specific vendors below, but here are a few categories of items you can print:
Books: Fiction and non-fiction books, e-books, workbooks, notebooks and journals, photo books, coffee table books
Office Items: Pens and pencils, notepads, mousepads, thumb drives
Paper Items: Posters, stickers and labels, folders, bumper stickers
Create something new. Get it out there quickly. That’s what print on demand is all about.
The Benefits of Print on Demand
Print on demand is a popular revenue stream or marketing strategy for many businesses, and for good reason. Here are a few of the benefits.
Printing on Demand Means Lower Overhead
Rather than purchasing inventory, which often requires large, bulk orders, you can sell items one at a time. That means you only have to pay when an item is actually purchased. Whether you’re starting lean or aren’t sure how popular a product will be, you can keep your overhead low and costs in line with exactly how many you have sold.
There May Be Less Work With Print on Demand
If you want to sell a new product line, you may not want to spend time looking for a new vendor or be responsible for research or shipping. The third-party vendor takes care of the printing and the shipping for you, letting you focus on more product lines or ideas. It’s a great way to get the product out there without a lot of work on your part.
Printing on Demand Often Takes Less Time
We’ve all been there. You come up with a great idea in the middle of the night, and it needs to become a reality the next day. But, you don’t have time to print and gather inventory. Print on demand allows for this kind of spontaneity and flexibility.
You May Face Lower Risk With Print on Demand
Let’s be honest: Not every idea is a winner. Rather than shelling out a lot of money on inventory, putting you on the hook for selling those products, print on demand allows you to test out an idea without putting all your eggs in that basket.
You may find your customers respond to your design, but only on certain products, but not others. Or they may love the design for a time and then be done. And when they’re done, you can be, too.
There are a lot of reasons to turn to print on demand for your next idea, but there are downsides as well. Consider some of these drawbacks before deciding whether this option is right for you.
Print on Demand May Have Lower Profit Margins
In general, print on demand costs more per item than inventory you purchase in bulk. This means you’ll either have to pass these costs on to your customers by charging more or absorb the costs and make less per item. This may not be a problem if this is a supplemental or side project, but it’s worth calculating.
There Are Often Limited Product Options With Print on Demand
When you work with a print on demand vendor, you’re limited to their inventory. Maybe you would prefer that sweatshirt in plum or a more modern style hat? Well, the company doesn’t necessarily have that kind of flexibility. You usually have to just go with what the vendors have available.
You Usually Have Less Control When Printing on Demand
With print on demand, you don’t have much control over the products, including the quality of design, where the product is made, and so on.
For some, this isn’t a big deal. You’re just trying to get the design out there. But for others, this could be a sticking point. You may not want your brand or designs associated with a product you don’t have ultimate control over.
Printing on Demand Means Shipping From Somewhere Else
This can be an issue when it comes to customer service and general follow up. When a customer orders a product from a print on demand vendor, it’s not coming from you—it’s shipped from the vendor.
This means their logo and address are associated with the shipping, and they have control over when it ships and how it’s tracked. But, you may be the one customers will come to when there are problems, not the vendor.
Overall, print on demand could be a great option if you can handle a more hands-off approach. But if you’re the kind of business owner who needs that hands-on touch throughout the process, then you may want to reconsider how well print on demand is going to serve you.
Who Uses Print on Demand Services?
With so many different products available through print on demand and endless customization options, theoretically, just about everyone could use this service to benefit their business.
Here are just a few common groups that leverage print on demand to further their business goals:
Content creators, artists, and designers showing off their skills
E-commerce business owners expanding their offerings
Social media influencers selling merch to their followers
Start-ups getting the word out about their brand
Growing companies sharing their logo or slogans with loyal customers
Nonprofits fundraising for their causes
As discussed above, the best people for print on demand services are creative, fast-moving business owners who want to get a product on the market but don’t want to spend a great deal of time, money, or energy to produce and ship items in-house.
5 Reasons Print on Demand Can Benefit Your Business
If you’re the kind of business owner who’s ready to engage with print on demand services, your wheels may already be spinning with ideas. What can you make next?
Before you dive in, think about the goals you have for this project. Let’s take a look at the many ways you can use print on demand to benefit your business.
Grow Your Audience With Print on Demand
Print on demand allows you to create new products during a specific season or for a niche customer base. You can get the products out to them, practically overnight, and reach an audience you could have missed otherwise.
Use Print on Demand to Advertise Your Brand
Advertising your brand through merchandise can build a small income stream and support your overall marketing efforts by spreading the word about your brand. This is especially useful if your brand is connected with a local market or a specific audience that tends to gather at special events.
Print on Demand Could Increase Your Customer Base
Printing on demand often allows you to diversify your product offerings and reach more buyers. For example, if you offer one-offs or customized products, print on demand can let potential customers who aren’t ready for a larger investment to connect with your brand at a lower price point.
Print on Demand May Level Up Your Image
Many print on demand services, like some discussed below, have been around for a while and built some street cred with buyers. Rather than taking a chance on printing items yourself, leaving customers to wonder about the quality, print on demand lets you engage with popular third-party companies that do the work for you — and make you look good by association.
Get Immediate Feedback With Print on Demand
Not sure if your next big idea is going to hit it out of the park? Print on demand lets you test the idea among your customer base. In fact, you could create some products using print on demand and send the idea or sample products to your most loyal fans to get their feedback before you spend too much time on it.
Print on Demand Options for Businesses
The options for print on demand are almost as limitless as the ideas you can create for them. However, here’s a short list just to get you started.
(These aren’t in any particular order, and the list is certainly not exhaustive. If you have a favorite print on demand service we haven’t shared, please comment with your recommendations.)
If you already have an e-commerce shop, such as a Shopify site, you may want to look for a print on demand app or integration with your e-commerce platform. This could make creating and listing a seamless experience.
One of the early players in this space, Zazzle has been around for a long time and has built a solid reputation. When you create on Zazzle, you can leverage their expansive marketplace and potentially build your audience there.
In addition to hundreds of product options, Printify provides state of the art features to make creating and selling more straightforward.
Their Mockup Generator lets you “see” your design on a product before you order a sample. They also have a wide range of integrations with e-commerce platforms.
Lulu is a self-publishing platform giving authors and similar types of artists a print on demand option for their creations.
For instance, rather than looking for a traditional publisher to take a chance on your book, you can get it out there immediately with Lulu’s publishing options. You can also build an author platform on the Lulu website.
Catering to artists and designers, Society6 boasts a range of products from apparel to home decor. They focus on prints and canvases, making it appealing to artists who want to sell reproductions of their work.
Additionally, Society6 actively promotes its artists, highlighting top sellers with a strong aesthetic style.
TeeSpring encourages the success of its creators through incentives. Working a little differently from other print on demand services, TeeSpring offers you more products to design and sell as your monthly sales increase.
They also have a tiered system that charges less per product as your sales increase, giving you a higher profit margin if your creations succeed. Additionally, TeeSpring has Merch Shelf, a YouTube integration that can further market your products if you qualify for this option.
Print on demand can open several doors for your business and let you explore new ideas in a low-risk environment while reaching a larger niche customer base.
Whether you’re looking for a way to explore a new design, develop a new income stream, build up your side hustle, or jump on a current trend, print on demand could be the answer.