How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

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In this tutorial I’m going to teach you how to set up and launch JackpotCrypto Casino campaigns on PropellerAds Push.

JackpotCrypto is a new casino website, where cryptocurrencies such as BTC – BCH – LTC – ETH – USDT are accepted as payment methods.

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Casino is a very hot vertical now, especially on Push traffic sources, such as Propeller Ads, Zeropark, etc. 

We are testing many different Push traffic sources, but we had the best results with Propeller Ads so far, so in this guide I’m going to show you how to prepare, launch and optimise your Casino campaigns.

Here we go!

Spying On The Best Performing Campaigns

We are going to start with spying on other Casino campaigns to see what kinds of ads and landing pages are working. For this we are going to use the #1 Spy Tool for Push Ads, Adplexity Push.

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

 First when you log in to Adplexity it will show you the most recent campaigns that are running on various push traffic sources.

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

To find the best performing and most profitable campaigns we need to adjust some settings to filter the results. 

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

First let’s set the date filter to Last 30 Days.

Then sort the ads by ’’Received most traffic’’

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

This way Adplexity will show you ads that received the most traffic in the last 30 days. The idea behind this technique is that these campaigns must be profitable, otherwise they would not spend money on buying so much traffic.

Next you can search for the keyword ’’Casino’’ to see casino ads only.

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

If you want you can also select specific GEOs or Traffic sources.

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack
How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Then you can click through the top 5 / 10 ads, make notes of the angles, creatives, landing pages, to get some ideas for your own ads.

The best way to do this is by creating very similar ad texts and images to the top performing ones, because those are already proven to work.

Once you have that it’s time to set up tracking.

Setting Up Tracking with RedTrack

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Using a proper tracking tool to track your campaigns performance is extremely important, and RedTrack has always been the best option for me. Without tracking you are basically burning money, because you can’t see important data that you are buying, and you won’t be able to optimise and craft profitable campaigns.

Setting up tracking is not that complicated, you just need to follow a few easy steps.

#1 ADD YOUR LANDERS

First things first, you need to add the landing pages you are going to use. So go to landers and click on +New

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Then you need to type in the name and the URL of your landing page

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Then click Save and that’s it.

#2 ADD THE OFFER SOURCE (AFFILIATE NETWORK)

Click on Offer sources, then +New

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Then to add JackpotCrypto, click on ’’Create Custom’’  (jackpotCrypto is a new Casino network, they don’t have a Redtrack template just yet)

So you need to type in the name of the network, the postback URL and the network’s CLICKID manually.

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Ask your rep to help you with the Postback, they will be happy to assist you.

#3 ADD THE OFFER YOU ARE GOING TO PROMOTE

Go to Offers and select +New

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Type in the offer’s name, select the Offer source (Affiliate Network) and insert your Offer URL. Remember you need to add the correct ClickID parameter to your offer link.

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Always double check or ask your rep on which parameter should you send the clickid!

#4 ADD THE TRAFFIC SOURCE

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Then scroll down until you see zeropark, and click on the green Add button, that’s it.

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Once you are done with these 4 steps, you are ready to create your first tracking campaign in Redtrack.

#5 SET UP YOUR FIRST TRACKING CAMPAIGN

Go to Campaigns and click on +New

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

First you need to name your campaign, and select the traffic source.

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Then you can create your flow.  You can add multiple Landing pages and Offers if you want to

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

If you add more Landers or Offers, you can adjust the Weight and Redtrack will rotate and split-test them for you.

Then you need to save your campaign and that’s pretty much it. Next copy your campaign link from the campaigns section:

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Propeller Ads Campaign Setup

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Now it’s time to launch our campaigns on Propeller Ads. 

To get started, log in to your Propeller Ads advertiser account and click on Create campaign.

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

First you need to name your campaign, select Push notifications as the advertising format and then the Push notification types. Now I’m going to start with Classic Push notifications only, then I’m going to create a separate campaign for In-Page Push later.

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Next choose a pricing model, I recommend CPA Goal or CPC, and paste your Redtrack campaign URL in the Target URL box. 

*Make sure it contains the clickid!

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Then you need to select user activity, which is basically target users based on their activity level. I highly recommend starting with targeting High user activity only! Later you can try to test medium too, but for start go with High only.

Then select your target country and the CPA Goal.

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Next, set your Daily and Overall campaign budget, then devices you want to target, OS, OS versions etc.

Always create separate campaigns for Mobile and Desktop devices, don’t target both devices in one campaign.

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Then you can upload your ads. I recommend starting out with at least 5 creatives per campaign, to be able to tell which one is the best as soon as possible.

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Then click Start Campaign, and that’s pretty much it!

Monitoring Stats In Redtrack

Once your campaign is approved and starts getting traffic, go to Redtrack, select your campaign and click on Reports.

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Then click on Subs, and make sure that data is coming through the parameters (Zone ID, Campaign ID, Banner ID, etc.)

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

You should be able to see data coming through like this for example:

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

This step is very important because if there is a problem in your setup and you don’t receive data your campaign is wasting money, and later you will not be able to optimize your campaign correctly.

Campaign Optimization

If you don’t see any profits in the first couple of days, don’t panic, it’s normal, you need to optimise your campaigns until they become profitable.

First you need to buy data to find the most profitable targeting (zones, creatives etc.) and optimise the campaigns based on the data you receive. 

Usually I start with Zones first.

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

My optimization strategy goes like this:  If a placement spends more then $20 and gets 0 conversions I stop it.

To stop a placement go to your Propeller Ads campaign, select Zones and uncheck the bad ones:

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Then I do the same thing with creatives.

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

If I see any significant signs that one creative is performing worse than the other, or it spends more then $30 and got 0 conversions I cut the creative.

To get rid of a bad performing creative go to your Propeller Ads campaign, select Creatives and just like in the placements section, uncheck the bad ones.

How To Launch A JackpotCrypto Casino Campaign from Scratch Using Redtrack

Usually I do this after a couple of days, not right at the beginning, to ensure I got enough data for optimization.

Then I repeat these steps regularly, we are getting traffic from many placements so we need to monitor and get rid of the bad ones as soon as possible.

A couple of days later I start diving deeper into data by checking Devices Types, OS types, Browsers, Day parting etc. and try to optimize wherever I can to improve the campaigns.

Scaling Winning Campaigns

When one of your campaigns finally becomes profitable, you should start working on scaling it ASAP to earn more and more money, because unfortunately, winning campaigns don’t live forever.. sometimes they just die out after a couple of months or so.. That’s why you need to work on them consistently, and scale whenever you can.

First you can simply try to increase the daily budget of your campaign and see how it goes. Also you can try adjusting with the bids on your campaign. If you bid a bit higher you can reach new audiences, or try to decrease them a bit and see if your campaign remains profitable or not.

After that you should try scaling by targeting new countries. What you need to do is to localize your ads and landing pages (translate them to local languages) and launch new GEOs.

Finally you can grab your winning campaigns, and launch the same winning campaigns with the same ads and landers on new traffic sources. Most of the time those campaigns will perform well on other traffic sources too.

If you want to try to promote JackpotCrypto’s offer, let me know, their offer is exclusive and they don’t want to open it to public.

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Gambling in Post-Covid times: How to run Casino offers

Gambling in Post-Covid times: How to run Casino offers

Post-COVID-19 times affect the whole affiliate marketing industry making changes to all the verticals. While betting suffered critical losses during the pandemic as all the sports events were canceled, gambling started to move up right after the outbreak of coronavirus. Lots of affiliate marketers decided to retrain and started to run casino offers. Bored people in turn started to entertain themselves and visit online casinos.

But now we see some improvements and removal of restrictions in other verticals. Businesses are coming back to usual life and affiliate marketing is not an exception. What is the situation with gambling now and which should be the tactic of making a profit with casino offers? RichPush experts are providing guidance 👇

Why gambling?

There are lots of different verticals that bring profit if you manage it right. But lots of affiliate marketing experts still think that gambling is the best option for different groups of users (newbies, professionals, experts, agents, direct advertisers).

There are certain advantages we cannot help but notice.

Evergreen vertical
Gambling will be always relevant. It’s impossible to see its decline or peak as there are lots of gamblers who want to earn easy money at any time. Of course, there are some changes in approaches over time but nothing global.

Lots of traffic sources and high-profit potential
You can choose any traffic type you want as gambling vertical works with lots of traffic channels. Advertising networks are one of the best variants as push, pops, native ads work effectively with casino offers. We recommend trying push notifications as this format can be easily personalized by using creatives with personal messages.

Huge variety of casinos and lots of bonuses
Users can visit online casinos from any country in the world. They are especially attractive for countries where offline casinos are forbidden. Users are also engaged by lots of bonuses. Deposits, free spins, additional payouts work like a magnet for gamblers.

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Approaches for icons and main images of gambling creatives

Show real people on your creatives
Photos of real people winning will make users more loyal and attract them to the landing page. Remember that statistically, creatives with women are more appealing and they also gamble a lot. Especially if we speak about slot machines where you don’t need any special skills to win. Don’t forget about it.

Note!
Check the restrictions of your affiliate network (it can be age, gender, traffic sources).
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Note!
You can use 2 approaches:

  • interest: Find out how lucky you are today!
  • generalization: Everyone wins, and you can! Try!

Create an atmosphere of casinos from the very beginning
How can you do it? Add casino elements on the main image of your creatives. Spin wheels, poker rooms, slot machine elements, and croupiers. It’s important to convince users that they can win and show that creative’s content is similar to the content of the offer. When even newbies of the casino industry see such creatives they may feel the excitement and become money-motivated.

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But what about the headlines and description?

Match your headline to the peculiarities of the GEO you’ve chosen for the campaign
The headline should contain elements that are common for a certain country. For example, names of cities, nationalities, the national currency.

Note!
Names of small towns increase users’ loyalty.

Also, it’s better to prepare creatives in the language of the country of your GEO. Use browser language targeting to save your budget.

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Use global world events as a newsbreak for your headline. Mind users’ national hobbies
Great world events are always actively discussed and attract the attention of different audiences. Use sports events, resonant occasions, and sensations. People have always been interested in resonant news that’s why they will easily notice your push notification. You can use shocking news and secrets on how to win against casino.

Also, don’t forget about national hobbies and holidays. For example, people in German, Spain, and England like football. To make a connection between different kinds of sports and your headline is always a nice idea.

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Approaches to gambling landing pages

Gambling landing pages should be either catching or informative
Speaking about entertainment, elements of the game show really effective results. For example, different spin wheels, slot machines, surveys where people can try to win may force them to visit the page of your offer. In other words, if you are able to hold users on your landing page, it will most likely end with conversion.

As for the informative side of the coin, useful materials can also attract users and gain their trust. Everybody wants to learn the tactics and rules of gambling from people who regularly win. Success stories are always in demand. You can place them on your landing page. In this type of the lander, you can also add some bonus (for example, the one that you’ve previously mentioned in the creative).

Useful testing and optimization tips for push ads on gambling

✅ Test a few creatives per one campaign (at least – 5, maximum – 10).
✅ Use 24/7 scheduling at the first stage. Later you can change it during optimization.

Note!
There can be exceptions for some GEOs. For example, there was a case when in Norway at 5 a.m. were lots of conversions. Check the schedule for your particular GEO.

✅ Set up 1 impression limit per 24 hours – don’t overwhelm users with your offer.
✅ Choose an average or even higher bid to increase CTR and get a quality audience.
✅ Use the blacklisting (not whitelisting) strategy when launching push campaigns (if you create too small whitelist it will burn out very quickly and you won’t get HQ traffic).

📚 Find more useful tips and tactics in RichPush ultimate guide “Gambling ad campaigns”.