Chatbots For Business – Infographic

Chatbots For Business – Infographic

chatbots-for-business-infographic

Thanks to the constant evolution of artificial intelligence since the past year, the creation of chatbots for business has seen a striking rise on the digital platform. Today, chatbots are gradually making their mark in our lives by assisting in nearly every crucial aspects, especially, in the field of making purchase decisions. Today, a majority of the businesses online have included chatbot marketing in their branding strategies. It is needless to say, shopping with the guidance of chatbots is itself no less than an incredible experience for the customers, and that is why millions of people are today are gradually getting comfortable with this new way of marketing.

In this infographic below, learn how chatbots are slowly getting involved in our lives slowly and how it is going to give us a new way of looking into things.

chatbots-for-business

Designed by: Infographic Design Team

Improving Sales: 9 Ways Chatbots Can Engage and Inform

Improving Sales: 9 Ways Chatbots Can Engage and Inform

Chatbots have caught on with businesses and brands. These programs allow companies to quickly share information with visitors, answer general questions and direct users to specific spots online. They can also increase engagement, keeping visitors on the site longer as they gather information and have their questions answered through AI.

All of this can help sales: An active customer is more likely to stay and purchase, especially if they feel confident about what is being sold.

There are a lot of specific details to weigh when adding a chatbot to your site, especially when seeking to improve sales. We asked nine members from YEC how they leverage chatbots and why they work for them. Here’s what they had to say:

1. Help Visitors Find the Right Information

I’ve redesigned my website to include a chatbot, which helps my visitors find the right tools, resources and calculators to make smarter investing decisions. It also offers a quick way to ask me a question. The more value I create, the more likely it is that a visitor will want to work with me. It’s a way to showcase your authority, provide value and make a sale. –

Abhi Golhar, Real Estate Deal Talk

2. Have Your Top Sales People Train Your Chat Crew

When it comes to sales, nothing is better then experience. If you want your chatbot to sell, make sure your top sales people are involved in each step of the customization process. They know the right qualifying questions and the correct pain points that a closeable lead is looking for. They also know the ideal direction and key points of information that a prospect will need.

Nicole Munoz, Start Ranking Now

3. Provide Answers Outside of Business Hours

Customers browse sites at all times of the day and night. A chatbot can help answer customer service questions during the evenings, weekends and holidays when a human customer service representative is not available. If the question is too difficult, the bot can pass the customer inquiry to a human agent during regular business hours.

Adelyn Zhou, TOPBOTS

4. Answer Frequently Asked Questions

We use a chatbot that has canned answers to our most-asked questions. If the question is out of the scope of the answers, it either connects to a real person in a customer service center or, if after hours, asks for an email which is manually answered within 24 hours. We find this helps eliminate a certain percentage of would-be cart abandoners.

Chris Van Dusen, Parcon Media

5. Focus on Escalating and Prioritizing

If you’re using a chatbot, then it’s best to focus on escalating higher-priority customers. No one likes to say some customers are more important than others, but if I have an extremely angry customer or my top client chatting on the website, I want to address them ASAP.

Baruch Labunski, Rank Secure

6. Preload the Chatbot with Pitch Materials

Leveraging a chatbot that provides quick access to meaningful information can help speed up the sales-flow process. Preloading the chatbot with access to pitch materials can help provide relevant information to potential customers quickly. Additionally, utilizing a chatbot to qualify potential sales leads in terms of budget and overall commitment can help as well.

Jordan Edelson, Appetizer Mobile LLC

7. Give It Access to Purchase Histories

The chatbot should have access to your database so it can determine which customers have bought what and when. When they sign onto the mobile site, the chatbot can pop up for a chat and offer a promotion based on their previous purchases.

John Rampton, Due

8. Let the Chatbot Test Different Sales Approaches

Chatbots are a great small-scale way to split test how customers respond to different attitudes about your copy. For example, if you have more formal copy, a chatbot can be a good way to test a more cheery or hip approach to visitor engagement. If you get a lot of responses to a new approach, you now have something you can build on for future improvements.

Adam Steele, The Magistrate

9. Pay Attention to How Customers Are Interacting With Your Bot

Your chatbot is only as smart as you program it. Pay attention to how customers are interacting with your bot and make changes accordingly. For example, if people are asking a certain question about your product, make sure the chatbot has an answer. Monitoring interaction allows you to make your chatbot smarter over time, which will make it a better tool for selling.

Kalin Kassabov, ProTexting

9. Act as a Marketing Strategy

Chatbots are thought of as mostly a support or guidance tool for customers and visitors to a website. And that still holds true. However, many brands are being to leverage social media bots, through platforms such as Facebook Messenger’s chatbot. Many e-commerce brands are using Facebook’s chatbot features as a weapon to increase their sales, and even as a shopping-cart abandonment strategy. Currently there are over 300,000 brands using Facebook’s marketing bot features and have exchanged over 8 billion (with a b) messages. But that is just 1% of all brands who have a Facebook business page. Look for chatbots to become a bigger tactic for marketing teams going forward.

– Levi Olmstead, G2Crowd

Using Chat Bots and Automation to Scale Your Business

As internet-based businesses, we already know the benefits and value in automating wherever possible. With the exciting outlook for chatbots and advanced IA, there is no question that your business will be changing and developing in such a direction in the coming months and years.

Now that you’ve heard what some of the industries top experts had to say about chatbots and AI, it’s time to start thinking about how you can start using such methods within your own business.

If you enjoyed this expert round up, I highly recommend you take a look at this roundup with 83 online marketing experts and their best advice on “How Do I Start a Successful Blog?“. If you don’t already have a website or blog of your own, follow my blogging guide to getting started with one today.

Tips for Integrating Chatbots into your Marketing Strategy

Tips for Integrating Chatbots into your Marketing Strategy

Tips for Integrating Chatbots into your Marketing Strategy

Written by Zac Johnson

We have all been on a website and had a chat box pop up and ask us if there is anything that we need help with. More often than not, the person who we start chatting to is not a person at all.

Chatbots are computer programs that have been designed to have a conversation with a person in a way that makes it seem they are talking to another person. How natural the conversation will be depends on the sophistication of the chatbot technology.

Chatbots are useful tools for all kinds of businesses and can provide a number of marketing benefits. They are easy to design too, especially with an intuitive chatbot builder at hand.

This article will explain four useful tips for integrating chatbots into your business marketing strategy.

Choose the right chatbot to suit your needs

The first thing you must do when planning to integrate chatbots into your marketing strategy is to identify your goals. The type of chatbot that you will need to use will depend on the objectives that you set out to achieve. A simple chatbot can be used to answer frequently asked questions. They are easy to design and implement and will recognize keywords and phrases in questions and will be able to give the appropriate answer from a pre-programmed list. Booking.com uses a relatively unsophisticated chatbot to answer FAQs about hotel check-in policies, payment options and other basic information. The chatbot’s answers use natural language like “How can I help you?” or “Is there anything else today?”

More complex engagements require a more highly sophisticated ai chatbot which is able to learn from dialogues in order to engage with customers at a far superior level. AI chatbots can be used at every stage of an outreach marketing campaign. AI chatbots are able to evaluate leads and determine whether that lead is a potential customer. Not all people who show interest in your product or visit your website are genuine potential customers and so a sophisticated AI chatbot are able to hone in on the best quality leads which will enable you to more accurately target your marketing campaign. Once a lead has been determined to be a potential customer, chatbots can be used to make the initial sales approach and analyze customer responses.

Sophisticated AI chatbots will learn what approach customers react positively to and are designed to adapt accordingly. 

Use chatbots for 24/7 customer enquiries

As in the case of Booking,com as explained above, one of the easiest but also most effective ways to use chatbots is to answer customer enquiries. One huge benefit of this is that you can respond to customers any time of the day without having to hire extra staff to deal with out of hours enquiries. A simple chatbot can be integrated into your business’s website through a built-in messenger tool and customers can make direct enquiries without having to email or call you. Customers have been shown to much prefer the back and forth interaction with a chatbot rather than a traditional FAQ page on your website. Facebook offers a chatbot service to businesses through the Facebook Messenger program and can be used either on their Facebook business page or integrated directly onto their website. This service can answer customer queries about operating hours, give online quotes, and take food orders for restaurants that offer delivery services.

Use chatbots for fun customer interaction

Chatbots can be used for far more than just given information or answering customer enquiries and one great way to integrate chatbots into your marketing strategy is to create an enjoyable customer experience. You only need to look at how people chat to Siri or Alexa to see that a conversation with a chatbot can be really fun. A fun chatbot experience can help to create a good feeling towards your brand or business. Fashion brands use visually-aided chatbots to enhance the customer experience. The chatbot assists online shoppers through each step of the process in the same way a stylist would, asking questions like “What kind of collar do you prefer?” and then showing the customer different photos to choose from which would then take the chatbot onto the next step, and so on until the perfect fashion item is chosen. Visually-aided chatbots are also great for recipe websites where users can choose different ingredients and the chatbot can suggest other compatible ingredients and popular recipes. Identifying what your customers would enjoy and designing your chatbots accordingly is key to integrating chatbots into your marketing strategy.

Match the chatbot’s tone with your products or services

Whilst the whole point of chatbots is to imitate a person, it is important that it is designed to communicate in a way that is in fitting with your business and the chatbot’s purpose. What this means in practice is that a chatbot should speak in the same way that you or your employees would speak if it was you who was having the interaction. For recipe or fashion websites, the tone of the chatbot can be informal and even playful. Added little remarks will make the customer experience more fun. Take the recipe and fashion website examples, a little comment from the chatbot like “That sounds delicious!” or “That style would really suit you!” can enhance the experience. In the Booking.com example, it is not necessary to add little comments like these as people are just looking for important information and could be annoyed by unnecessary chatbot exclamations. Some businesses require chatbots with a far more formal tone in order to convey a more serious message or service. Lawfirms, for example, who use chatbots for client enquiries should integrate polite and informative chatbots that communicate with clients in the same way that anybody working at the law firm would. Likewise, visually-aided chatbots should not be used for businesses like these where a serious and professional impression needs to be made.

Chatbots are a brilliantly innovative way to enhance your customer experience and there are a huge number of ways to integrate them into a comprehensive marketing strategy. The evolution of chatbots is changing how businesses reach out to potential new customers and how businesses and customers engage with each other. Identify your chatbot needs and integrate a chatbot that meets your marketing objectives and fits your business’s message.

How To Upload Animated GIFs To Instagram [2020]

Why GIFs Are So Important GIFs are something which have rocketed in popularity in recent years, taking their place as one of the most popular things to share and create for social media networks of all kinds. GIFs are like a very short video which is on a permanent...

Best Time to Post on Facebook [Check this before Publishing!]

How often do you post on Facebook? Do you only post maybe once a week or a month? Are you obsessed like me and post every 10 minutes? Okay, perhaps that’s a little much. But with all the things going on today you feel like you need to post a lot to keep in contact...

Subscribe