How to Use a Free SERP Checker to Monitor SEO Keywords
If your business has a website, and you use that website to reach potential users or customers, then search engine optimization will always play a role in your business plan. The old adage — if you build it, they will come — simply does not hold true when it comes to search engine rankings. You need to track and follow the data. And to do that, the AI-powered accuracy from Zutrix strives to “improve your SEO performance [so you can] achieve more with less.”
Intelligent Rank Tracking
There are innumerable tools on the internet you can use to improve your SEO efforts. Part of the problem or shortcoming of other rank tracking utilities, however, is that they don’t truly mimic the experience of actual, human users. They may use scraping techniques, for example. This lends itself to inaccuracy. Zutrix is different.
Zutrix functions as your smart assistant, offering intelligent rank tracking that’s powered by artificial intelligence. Instead of seeing the web through the virtual eyes of a bot, scraping what’s out there, Zutrix provides AI-powered accuracy that really reflects how real human users see the web.
In other words, it’s “a rank tracker that acts just like you, not a bot.” What this means is you can improve your SEO performance based on the most accurate and up-to-date information available. Track your website’s ranking across hundreds of keywords, inspecting not only changes over time, but also how you stack up against the competition over the same period.
All pricing plans with Zutrix, which are detailed below, include the ability to add unlimited domains to your account. This makes it easy to keep tabs on all your websites and online businesses. The dashboard is clean and simple, with all the core navigation along the left sidebar. It’s easy to see your projects and domains at a glance, including the last update and your average position.
Clicking on one of your domains, you get an overview of the site’s performance. It defaults to showing a one-month period with daily data, but you can adjust those parameters to your liking. At the top, you see the average change, as well as how many of your keywords are ranking first, in the top 3, top 5, top 10 or top 100 of Google search results, as well as the percentage change over the prescribed period.
Below this is a list with all your keywords. For each of these, you see the most recent ranking data for both desktop and mobile, the performance over time, when was the last update, the estimated volume for the keyword, and any tags or comments you’ve assigned. You can force a daily update by clicking the yellow button, based on the number of refresh credits in your account. Adding new keywords is just as easy.
For each of these keywords, you can dive as deep into the reporting as you’d like. This includes the ability to look at geo-targeted results.
Want to know how you rank for “Chicago bakery” in Illinois? No problem. This becomes especially important for local, brick and mortar type businesses like that, because how well you rank for “Chicago bakery” in Thailand isn’t especially meaningful to you. As you work with your team, you can also offer live sharing for these reports, showing them exactly what you’re seeing and strategizing where you can go from here.
Neighbors and Notifications
When you click on any of the keywords in that list, you’re immediately shown a few other useful data points. Along the left side, you’ll see your site alongside its “neighbors” on the search engine results page. This way, you can visit each of the pages that are ranking near you in the SERPs and review what they’re doing better (or worse) than you.
Where available, you’ll also see your performance graph for that particular keyword. This defaults to a daily chart over the last 7 days, but you can expand that to the last 15 days, last month or last year, plotting the data daily, weekly or monthly.
To the right, you can see what SERP features are shown for this keyword in Google. Are there Adwords placements that you’ll effectively have to compete against for clicks? Is there an image pack, a Twitter snippet, a review, or a featured snippet? How about related questions, sitelinks, shopping links, knowledge panel, or local teaser map? All of these can factor into your SEO strategy for that keyword.
While you will likely check into your Zutrix account regularly to monitor your SEO performance anyhow, another useful feature are the real-time notifications. You can opt to receive notifications via Telegram, Slack or mail. Configure how sensitive you want these notifications can be. Do they get triggered when your keyword rank drops or gains by five spots? Ten? Twenty? It’s up to you.
It goes without saying that keywords are at the heart of any SEO effort. You want to track your keyword rankings over time and against the competition, to be sure, but you also need to research these keywords too. This includes both if you’re going after them for the first time or this is a continuation of ongoing efforts.
In what Zutrix calls its Keyword Lab, you can research relevant keywords. You’ll gain insight into the estimated search volume, level of competition, and keyword difficulty, as well as a list of the first several domains that rank for the keyword, along with their domain authority and Z-rating.
The click-thru rate is also represented. While it’s obvious enough that the first ranked site will get the most clicks, how does that look for other sites in the top few spots? This will give you a sense of how well your site might perform if it ranks third or fourth for your target keyword, for example. This is also where it’s important to pay attention to the SERP features for the keyword.
Zutrix Pricing Plans
Zutrix offers three main pricing plans, depending largely on how many keywords you want to track. The rest of the features — unlimited domains, keyword lab, competitor tracking, local results, Google Search Console import, advanced reporting — are largely the same.
The $28 Basic plan allows up to 250 keywords, the $54 Standard plan tracks up to 500 keywords, and the $99 Advanced plan supports up to 1,000 keywords for tracking. Only the Advanced plan enables white label reporting.
If you want to try the Zutrix Google SERP rank tracker before signing up for a paid plan, there is also a Free Package with no credit card required. You still get unlimited domains, real-time notifications and the keyword lab, but you are limited to 10 keywords and 10 on-demand updates per day.