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How to Use a Free SERP Checker to Monitor SEO Keywords

Jan 10, 2021 | Seo

If your business has a website, and you use that website to reach potential users or customers, then search engine optimization will always play a role in your business plan. The old adage — if you build it, they will come — simply does not hold true when it comes to search engine rankings. You need to track and follow the data. And to do that, the AI-powered accuracy from Zutrix strives to “improve your SEO performance [so you can] achieve more with less.”

Intelligent Rank Tracking

There are innumerable tools on the internet you can use to improve your SEO efforts. Part of the problem or shortcoming of other rank tracking utilities, however, is that they don’t truly mimic the experience of actual, human users. They may use scraping techniques, for example. This lends itself to inaccuracy. Zutrix is different.

Zutrix functions as your smart assistant, offering intelligent rank tracking that’s powered by artificial intelligence. Instead of seeing the web through the virtual eyes of a bot, scraping what’s out there, Zutrix provides AI-powered accuracy that really reflects how real human users see the web.

In other words, it’s “a rank tracker that acts just like you, not a bot.” What this means is you can improve your SEO performance based on the most accurate and up-to-date information available. Track your website’s ranking across hundreds of keywords, inspecting not only changes over time, but also how you stack up against the competition over the same period.

User Dashboard

All pricing plans with Zutrix, which are detailed below, include the ability to add unlimited domains to your account. This makes it easy to keep tabs on all your websites and online businesses. The dashboard is clean and simple, with all the core navigation along the left sidebar. It’s easy to see your projects and domains at a glance, including the last update and your average position.

Clicking on one of your domains, you get an overview of the site’s performance. It defaults to showing a one-month period with daily data, but you can adjust those parameters to your liking. At the top, you see the average change, as well as how many of your keywords are ranking first, in the top 3, top 5, top 10 or top 100 of Google search results, as well as the percentage change over the prescribed period.

Below this is a list with all your keywords. For each of these, you see the most recent ranking data for both desktop and mobile, the performance over time, when was the last update, the estimated volume for the keyword, and any tags or comments you’ve assigned. You can force a daily update by clicking the yellow button, based on the number of refresh credits in your account. Adding new keywords is just as easy.

For each of these keywords, you can dive as deep into the reporting as you’d like. This includes the ability to look at geo-targeted results.

Want to know how you rank for “Chicago bakery” in Illinois? No problem. This becomes especially important for local, brick and mortar type businesses like that, because how well you rank for “Chicago bakery” in Thailand isn’t especially meaningful to you. As you work with your team, you can also offer live sharing for these reports, showing them exactly what you’re seeing and strategizing where you can go from here.

Neighbors and Notifications

When you click on any of the keywords in that list, you’re immediately shown a few other useful data points. Along the left side, you’ll see your site alongside its “neighbors” on the search engine results page. This way, you can visit each of the pages that are ranking near you in the SERPs and review what they’re doing better (or worse) than you.

Where available, you’ll also see your performance graph for that particular keyword. This defaults to a daily chart over the last 7 days, but you can expand that to the last 15 days, last month or last year, plotting the data daily, weekly or monthly.

To the right, you can see what SERP features are shown for this keyword in Google. Are there Adwords placements that you’ll effectively have to compete against for clicks? Is there an image pack, a Twitter snippet, a review, or a featured snippet? How about related questions, sitelinks, shopping links, knowledge panel, or local teaser map? All of these can factor into your SEO strategy for that keyword.

While you will likely check into your Zutrix account regularly to monitor your SEO performance anyhow, another useful feature are the real-time notifications. You can opt to receive notifications via Telegram, Slack or mail. Configure how sensitive you want these notifications can be. Do they get triggered when your keyword rank drops or gains by five spots? Ten? Twenty? It’s up to you.

Keyword Lab

It goes without saying that keywords are at the heart of any SEO effort. You want to track your keyword rankings over time and against the competition, to be sure, but you also need to research these keywords too. This includes both if you’re going after them for the first time or this is a continuation of ongoing efforts.

In what Zutrix calls its Keyword Lab, you can research relevant keywords. You’ll gain insight into the estimated search volume, level of competition, and keyword difficulty, as well as a list of the first several domains that rank for the keyword, along with their domain authority and Z-rating.

The click-thru rate is also represented. While it’s obvious enough that the first ranked site will get the most clicks, how does that look for other sites in the top few spots? This will give you a sense of how well your site might perform if it ranks third or fourth for your target keyword, for example. This is also where it’s important to pay attention to the SERP features for the keyword.

Zutrix Pricing Plans

Zutrix offers three main pricing plans, depending largely on how many keywords you want to track. The rest of the features — unlimited domains, keyword lab, competitor tracking, local results, Google Search Console import, advanced reporting — are largely the same.

The $28 Basic plan allows up to 250 keywords, the $54 Standard plan tracks up to 500 keywords, and the $99 Advanced plan supports up to 1,000 keywords for tracking. Only the Advanced plan enables white label reporting.

If you want to try the Zutrix Google SERP rank tracker before signing up for a paid plan, there is also a Free Package with no credit card required. You still get unlimited domains, real-time notifications and the keyword lab, but you are limited to 10 keywords and 10 on-demand updates per day.

Grammarly Review – The Grammar Checker That Goes Above And Beyond

Nov 13, 2020 | Online Marketing

If you’re looking for a way to quickly improve your knowledge and use of English, we recommend you give Grammarly a try. It is a simple tool to use to get excellent results as you go. You can adjust your English skills on the go with every new piece of text you write.

This article will provide you with everything you need to know about Grammarly.

Part One: What Is Grammarly and How to Use It?

Grammarly is a writing assistant. Rather than just a simple spellchecker, such as those offered by MS Word or Google Docs, Grammarly goes above and beyond to help you reduce errors in your writing.

If you’re a blog writer or a content writer, Grammarly helps you by verifying that what you write makes sense in the context of your document. It will helpfully point out anything that doesn’t make sense. You can then easily see every error and correct it.

Grammarly can detect most writing errors, such as:

Spelling and grammar mistakes
Readability issues
Plagiarism
Tone mismatch

These errors are most commonly made by writers. Grammarly offers a unique approach to each of them, which we will explain in more detail below.

Spelling and Grammar Mistakes

Grammarly uses AI-based detection of any errors in grammar and spelling you make. It will make sure that you don’t use the wrong pronoun or verb in your sentences, and it allows you to see everything wrong with your sentences at a quick glance.

This option is available for free, and it is a great starting point for any upcoming writer to check out.

Readability Issues

Grammarly also corrects any sentences that might be too difficult to read by the average reader. It also detects passive voice in a sentence, which can be a significant advantage if you prefer writing more active articles. Passive voice is heavily discouraged in US English compared to other dialects. Some professions might value it more than others.

Grammarly also detects overused words and clichés to avoid, so you can make your writing more concise and straightforward.

Plagiarism

Grammarly Premium also allows you to run a plagiarism check on your writing, which is extremely useful for anyone doing important work for their school or job. Making sure your writing is original puts you ahead of the competition.

Tone Mismatch

Grammarly detects the tone your piece is written in and can suggest edits to make sure some sentences don’t deviate too much from that context.

If you’re a free user, Grammarly will let you know what it thinks of the tone, and it’s then up to you to make changes to it. As a paying user, you can easily customize the intended article. Grammarly will make sure your sentences abide by this format.

Customization Options

As a free writing tool, Grammarly is an excellent spellchecker for fiction writing. It allows you to add words to your dictionary, so you can stop getting announcements about the name or location you made up for your own work.

As a Premium user, you get access to Grammarly’s suite of customization options, allowing you to set goals you need your article to accomplish. Academic papers need to abide by higher standards than reviews, for example; Grammarly can adjust to this.

Writing Assistant

More than a simple spellchecker, Grammarly will offer constructive advice on every error it detects. It will show other examples for more common mistakes and expand your vocabulary by introducing different synonyms to replace existing overused words.

It will also compile short reports to let you know how you’re improving and what you need to work on most.

Part Two: How Much Does Grammarly Cost?

If you want to get writing assistance for free, Grammarly has you covered. It has basic functionalities that you can integrate into your browser or use its dedicated web or desktop app to directly copy text.

For beginning writers or students who are looking for a cheap option, Grammarly is an excellent first choice. It will unintrusively aid you in becoming better over time and provide some reports on how you’re doing along the way.

Like any free tool, Grammarly will frequently notify you of its Premium options. You can also be notified of any errors you may not see that the advanced Grammarly AI has noticed and can correct if you purchase the Premium option.

Grammarly Premium ranges from $29.95 a month to just under $12 a month, depending on how long you plan to subscribe. Most inspiring writers will look at the price and balk, but you can always try the free version first and see how it works out for you.

If you have a business, Grammarly will offer substantial discounts to their base pricing and provide you with additional security benefits to manage your team.

Part Three: Is Grammarly Worth It?

That is a difficult question. Grammarly is consistently rated as one of the top performers among grammar checkers. The high score is definitely for a good reason. Grammarly has a lot to offer, and you should bear that in mind when deciding whether to use it over other tools.

When you consider all the features that Grammarly includes, it’s easy to tell it apart from a regular spellchecker. Grammarly provides you with lots of information and advice, rather than merely correcting the mistake for you. Ironically, using Grammarly more means using Grammarly less in the future as your writing will improve.

Grammarly is also very unintrusive. All the suggestions it makes are shown on the side of the screen, allowing you to write unimpeded before checking out errors. This can speed up your writing considerably more than editing as you go, but preferences can vary.

Grammarly also excels at making your writing focused on your audience. When you first install Grammarly, you can set your writing goals. Grammarly’s AI can then assist with plenty of options and word choices that you might not have considered before. When you need to change your target audience, the settings are only a click away.

Grammarly is also available on a variety of platforms:

Via an online editor that Grammarly provides
As an extension of Google Chrome
Downloadable as a Microsoft Word extension
As a desktop app for macOS
Usable on mobile devices with Android and iOS support

Part Four: Is Grammarly a Replacement for a Proofreader?

As potent as any computer program can get, no amount of work Grammarly can do will replace a human proofreader. Professional proofreaders are invaluable when you need to get a perfect job done. No amount of AI help can beat that.

What Grammarly is useful for is bridging the gap slightly. The type of work where you don’t need professional assistance is an excellent choice to start. If you’re trying to get better at using the English language correctly, Grammarly can assist you efficiently.

Part Five: Who Should Use Grammarly?

When you’re trying to decide whether to commit to a writing assistant, it can be difficult to tell if you’re the right fit for it.

As a terrific free writing tool, Grammarly is incredibly useful for students. It can also highly benefit those that frequently post blogs or use social media. Editing your mistakes on the go allows you to spend less time thinking about words to use in your posts.

If you’re a student, you can get a lot out of Grammarly for free. If you want more options, the plagiarism checker in the Premium version can also be a real lifesaver. However, there are other options available that provide plagiarism checking for a smaller price.

If you’re wondering if Grammarly is hard to use, worry not! You can paste the text you’re working on into the web editor on Grammarly’s website and reap all the benefits in seconds.

Verdict

If you are still thinking about trying Grammarly, go ahead. It’s completely free to start, and you can’t really go wrong with it. Grammarly is one of the best grammar checkers available. Even the free version will help you immensely. If you decide to purchase Grammarly premium, you know you’re getting some of the best writing assistance available.

For those who already have human proofreaders at their beck and call, we’d suggest that you use Grammarly to iron out some of the rougher details for free.