A Guide to Choosing Your Blog Title

A Guide to Choosing Your Blog Title

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Typewriter and camera

These days, with sites such as Blogger, WordPress and Typepad out there, it is easy and free to instantly create a blog and seconds later be commenting about everything and nothing. This means that gaining a relevant, high quality audience for your blog and posts is becoming more and more of a battle. Content can be improved over time and while your poorer articles and posts will get buried away in your blog archive, your blog name, if good it’s enough, will keep visitors coming back. A bad name will lead to name changes which in turn will lead to visitors either losing you on the net or losing interest full stop.

Know Your Audience

Your blog name must reflect your content and blog image, but must also appeal to your target blog audience. If your audience are the grammar Gestapo, a group who enjoy hunting down grammatical imperfections, then misspelt names such as Flickr, Pikchur or Raptr wouldn’t be appropriate. However if your audience are from the more causal Web 2.0 crowd then they may well embrace this new “text speak” alternative spelling.

Alphabetical Placement

As more of a side note than a direct rule, you may want to think about the first letters of your blog’s name, as blog rolls and directories often list blogs alphabetically; therefore the closer you are to the start of the alphabet the more potential traffic you stand to gain.

Domain Name

Having your own domain can mean the difference between being easily found or lost in a sea of similarly named blogs. Ensuring your blog name is free as a domain is a crucial stage in setting up a blog, as if it’s not available it may be worth going back to the drawing board. It’s also worth considering the length of your domain name. Filling a domain with a ridiculously long blog title that essentially means nothing is a sure-fire way to put off visitors and search engines, which look for relevancy of both domain and title. Keep things simple and avoid extra words which add confusion, for example – “Just About Everything You Can Think Of” blog.

Keep SEO In Mind

Every blogger wants their blog to be read otherwise there would be little or no point in creating one. To get a blog read and visited you must gain an optimum position in the search engines for words related to your blog title and content topic. To do this you can either leave the search engine algorithms to pick up your content then judge its relevancy and quality, or you can help yourself gain a higher position in the search results by considering SEO when creating your blog name. Produce a blog name that contains at least one main keyword which sums up your content, while at the same time trying to keep it original by adding words that differentiate your blog from others in the field.

Originality

For any blog, standing out is important. For any subject matter or industry insight there are multiple bloggers writing multiple blogs so using some imagination and being original is important. Look at your competition and analyze what type of blog names they have. If they are all mundane and descriptive then perhaps a more creative title would give you an edge. Think about differentiating yourself in the search listings so that users can instantly see your blog name or URL.

Planning Ahead

Think about where you’d like to see your blog in 5 years time. For example, will it always be a blog focusing on SEO in the Manchester area or would you like to expand geographically to the North West UK or all of England? Think about whether you want to stick with commenting about that specific industry, or would like to expand into the digital marketing mix in the not so distant future. Focus can be a great way to keep your target audience’s intererest.

The Name Depends on the Type of Blog

Naming your blog depends on what you want to get out of it and who you are trying to reach with your blog’s content. Deciding this should be one of the first things you do before actually coming up with names. Get this wrong and there may be no point in starting a blog in the first place.

Commercial Blogs

Commercial blogs are often linked to from the homepage of a commercial site. Commercial blogs have a tendency to be either named simply as ‘Blog’ or after the company’s service or brand. This is to give an instant point of reference and help visitors know exactly whose blog they are reading. Some companies disguise their blogs with people’s names or generic service titles to build up a network of followers who can then be linked back to their homepage and create traffic as well as potential customers.

Personal Blogs

Just because a blog is personal, it doesn’t mean that title doesn’t matter. Choosing a suitable blog name can help your audience relate to you, and their numbers increase. A blog name or title can immediately tell your audience a lot about your character and personality, giving them an instant reason to connect with you or leave your page. For example this blog, entitled “Work In My Pajamas“, instantly hints to any visitor that the author has a job which allows them to work from home, a passion for what they do and importantly, a sense of humor not to mention a fondness for online.

Informative Blogs

A blog name such as SEO Manchester would be considered a more formal, informative title used by an industry expert or freelance SEO consultant to talk about news and goings on in his or her industry. The title gives the visitor a clear indication of what the content of the blog will comment on and helps the search engines match the content with the name. Having a domain that contains those keywords will increase the chances of a good search engine page rank.

Lastly here is a quick checklist for a good blog name:

  • Easy to Read
  • Easy to Pronounce
  • Easy to Spell
  • Easy to Remember
  • SEO Friendly
  • Original

If there’s a story behind your blog name then feel free to leave a comment below.

Good luck and happy blogging.

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An Essential Guide To Choosing Video Voice Over For Your Next Creation

An Essential Guide To Choosing Video Voice Over For Your Next Creation

The script is ready for your next commercial video and the next step is to choose that perfect video voice over that will bear the exact results that you have hoped for. Making this choice may sound easy, but the chore needs immaculate and skilful steps to be taken because voice over for video can make or break the appeal of the brand. Selling a product to every individual head is a hard job to accomplish. One cannot impress everybody. So, here we lay certain criteria on choosing the perfect video voice over.

When you are making a video, there are two main areas of
focus; one is the audio and other is visual. Believe it or not, getting the
visuals done is easier than designing the sound. From background music to the
right voice, the work is too much.

Ask the right
questions of consideration to add voiceover to video

  • What information do you want to convey? Is your commercial directly pitched towards sales or does it involve a bit of storytelling? In both the cases, the approaches have to be different.
  • What kind of voice would the audience click to? Young? Exciting? Trustworthy? Eccentric? Joyful? Each and every audience cannot have the same personality, so you have to think of what your product must convey in what voice. A commercial for chocolates will not have the same throw of voice or background score for a commercial of perfume.
  • What is the speed of your video? If the things in the frame are moving fast, it is evident that the sound elements too have to be on their toes to catch up with the visuals. A fast commercial does not mean that the conveyed information has to have a hasty video voice over that will lose the message. Making a video with the most relevant pace of audio is the need.
  • What is the sound of your brand? Does the brand have a signature tune that can connect to the audience at any stage? If yes, then the next responsibility is to find the voice that sits perfectly with the tune.
how-to-make-a-voiceover-work-for-your-product

Exploring the types: how to make a voiceover work for your product?

Each voice has its character; the selection has to be made
with the purpose of the product that is being advertised for. Also, not every
voice artist can be comfortable in speaking every voice. Here are the styles of
voiceover that are generally worked upon for corporate video creation:

  • Announcement: It requires a classic sound of voiceover as generally heard in radio messages. This type of voiceover is ideal for any kind of advertisement or trailer.
  • The ‘average’ person next door: The tone is somewhat friendly with this style and ideal for the audience who strike mostly with soft selling approach for any product.
  • Narration: A fairly neutral narration establishes an authoritative approach of the brand and usually is highly listenable without going over the top.
  • Actor: Just the opposite of narrator, the actor can give voice to any type of modulations and can turn every word into a story. Subtlety is not a part of it and therefore, these voiceovers can connect to the majority of audience easily.

Before starting with your next voice over recording, here are the criteria to choose video voice over:

1. Suitable for the long-run

The purpose of a professional branding video serves its purpose best when its appeal will get the quality of long-term sustainability. We all have videos that make us nostalgic; even the classic movies that get aired can make us stop our work and watch them. In this case of making a video, the right voiceover artist’s personality and the clicked connection it will establish with the brand will create a long-term impression with the audience. A reservoir of trust and respect will be formed.

2. Determining the target audience

Found a killer voice artist? He or she can easily connect to the youth? So, what about your audience belonging to the age-group of 35 years to 55 years? Every branding video is based on the criterion of appealing to the target audience, and if yours is targeted to all, then the voice over has to be decent, quirky, fun and attractive.

3. Voice quality and adeptness of the voice over artist

Making a professional brand video comes with the mandate of recruiting the best voice-over artist. Google will provide the names of locally based voice over services for your job, or you can also get references from your peers. In the majority of scenarios, video creators use voice over recording software to modify or mould the tone of the artist as per the video need. In both the cases, the tone or the voice quality of the artists or the software plays a crucial role.

4. The pace of the voice

The industry standard for 60 seconds of animated video is 130-140 words of voice-over text.

Would it be okay if the video voice over is faster than the visuals? This anomaly is not always technical as it depends on:

  • The type of audience
  • The message to be reflected
  • The speed of the artist’s voice

It is very important to strike the perfect balance between these 3 to produce the perfect video for branding.

5. The accent of the voiceover

Accents have a great effect on the target audience. They establish confidence and trust for the brand within the consumers based on local parameters. But what if your targets are based outside your country? In that case, it is ideal to hire professionals who are dexterous and talented to pick up foreign accents with little practice. In case, you fail to find one, the last and the most reliable option is to seek automated voices by using the voice-over recording equipment and software.

6. Gender-based video marketing

What is the gender of your target audience? Sounds uncanny? It would not if the product aims at serving the male or female audience exclusively. In the history of branding and advertisement, we have come across many videos and also audios (in case of radio) that are targeted towards one gender. The voice over in those advertisements is hence, as easily guessable, given by men and women exclusively for respective cases.

One large-scale survey by Adweek Media revealed that 48% of respondents found a male voice more forceful. A further 28% suggested that a male voice was “more likely to sell me a car.” While 46% of respondents reported finding female voices more soothing. – Source

7. Seeking professional service

Out of any kind of expertise? You have the professional video creating agencies by your side. The creative heads and artists of the professional agencies work in perfection to deliver excellence in their every project. From designing each and every frame to selecting the perfect voiceover, these agencies produce the best video for every project requisites.

End slide…

The responsibility of choosing the right voice might exactly
feel like walking over a minefield. Even if you have chosen a professional,
chances are he or she might not be able to deliver the performance you have
hoped for or, the chosen voice has a different appeal to different people.

At the end of the day, it is the product that you are
selling, the audience you are targeting and other crucial factors that determine
the success of your marketing video.