The Step-by-Step Guide To Making More Money From A Single Client

The Step-by-Step Guide To Making More Money From A Single Client

Being broke is too expensive.

Looking for ways to make more money will ultimate confuse you, because there are over 35 million search results in Google for the keyword “make money online.”

Three times in 2014, in June, August, and September, I made more money in my freelance writing business than I did in 2013. You’ll learn how I did it.

The first assumption many freelancers have is that it takes years to build a successful business.

Even though I agree with that, it’s not totally true.

The reason why I said that is because when you don’t have enough clients who pays what you’re worth, then you’ll always be on the lookout for more opportunities.

But what about other freelancers who when they started, leverage their network and had clients come to them in droves.

Does this freelancers need years before they can grow their business?

I don’t think so.

Embrace the best business model

If you’re struggling to make more money online, freelancing is the best business model that I recommend.

Because you really don’t need thousands of clients to work with – if that ever happens you’ll be drained and may even quit freelancing due to too many assignments.

Needless to say, the 6-figure freelancers don’t have plenty of clients in their cabinet, but a handful of clients that pay handsomely. That’s exactly how to achieve freedom, while doing what you love and impacting lives with your work.

Let me quickly show you how to make more money from a single client if you’re a freelancer or aspiring to become one.

In fact, this is the same strategy I used to generate over $30,000 in those three consecutive months – without sending endless pitches.
Let’s fly:

Step #1: Project your personal brand high

Satisfaction is what brings about repeat clients.

How often you pursue clients has a lot to do with the legacy that you’ve left behind with your initial clients.

According to contently, 28.5% of freelancers pursue new clients every month. In other words, they churn and burn clients – only to start from scratch. How sad!

Pursue_New_Clients

Personal branding is no longer an option in today’s freelance-paced world, it’s a necessity. “Because people buy from other people,” says Pam Moore.

It’s high time you launch yourself as a freelancer. There is no perfect time to start. As a freelancer, you’re the CEO of your own personal enterprise.

As such, you’ve to project your personal brand at the forefront. A research study found that 87% of people believe that a CEOs reputation is an important part of a company’s reputation.

If your reputation is questionable, you can’t thrive, no matter the marketing skills that you posses. Your personal brand is your identity online. Tame it. Safeguard it. Because your success depends on it.

Complete_Guide_to_Your_Personal_Brand

You see, some of the clients whom I’ve worked with in 2011 still recommend my services to their friends – not because I’m the best writer, there are better writers out there.

But my slate is clean. My reputation is so important to me. Interestingly, if I run into muddy waters with a client, I usually will deliver the job, but will not send an invoice. You may think I’m a fool for doing that, but only I define who a fool is, you don’t have a right to call me names…

A fool is someone who doesn’t know what they’re doing. But in this case, I understood pretty much that laying up gold for the rainy day; in the nearest future, is more important than today’s profit.

Quick tip: Do all that you can to make your clients happy. Treat them like a King, so that when they wake up by 12.00 midnight, they’ll remember how awesome you handled their job. This will go a long way.

Step #2: Know what you’re worth

Freelancing doesn’t really sound that difficult. Once you set a standard that’s in line with the value that you bring into the marketplace, smart clients who understand what “quality work” means for their business will hire you nonetheless.

How much are you worth?

This is a confusing question to most freelancers. Only a handful knows how to calculate their worth.

First, calculate your hourly rate. Here’s how to do it:

Go to Yourrate.co: Fill in your annual income (how much you want to make per year)

Calculating_Your_Rate

Fill in your billable hours per week (how much of your time in hours you’re willing to invest into clients’ works)

Finally, how many weeks in a year would you like to go for vacation or just relax and leave work behind? Fill that in as well.

Here’s how it should look like:

YourRate_Calculations

Finally, click the “CALCULATE MY RATE” button to get the final result:

Calculating_Your_Hourly_Rate

So your hourly rate is $67, if you want to earn $50,000 annually, working 6 hours per day and taking only 2 weeks off.

Depending on how fast you’re, it’d take you 1 – 2 hours to write a 1000+ words article. And you could earn $60 – $100 per article.

So it’s possible to make 5-figure income every year if you’re hard working. But you’ve got to stick with your rate, and only work on increasing your value so that you can charge more. But don’t charge less.

Step #3: Reference clients’ results in your portfolio

Crafting a portfolio that will pique potential clients is always a nightmare for freelancers. That’s why I recommend that you reference client’s results in your portfolio instead. See how I did it on my portfolio page:

Using_Testimonials_to_Increase_Rate

You may not have a lot of work in your portfolio page, but if you can take the results that you generated for clients, or their testimonials, you’ll command more rate than ever.

I’ll have to digress a bit here. I started freelancing in 2011, and till date, one of the things I’m glad I did was build my email list. In fact, every month, I get 1 or 2 clients from my list.

Also, whenever I need feedback from prospects and clients alike, I would send a persuasive email newsletter and with the push of a button, hundreds if not thousands of feedback will be sitting in my inbox.

As a freelancer, if you’re not collecting your prospects email address, you’ll always pursue new clients and you know how difficult that can be.

There are so many email marketing solutions out there, but the one that gives me total control over my customer contacts, and enables me to craft responsive email designs is GetResponse.com.

Step #4: Offer complementary services

There is something to be said about being an expert in one field. It becomes a major obstacle when you refuse to see through the lens and offer your clients complementary services.

Obviously, you want to make more money, and that’s exactly what your client wants. By working with them on a specific project, you’ve already won their heart.

Don’t take that lightly. As a professional freelancer, your major pursuit is to retain clients more, and increase customer lifetime value (CLV).

New_Lead_Objectives

You really need to diversify, because if you don’t do it then your client will look elsewhere. So how do you do that?

Let’s assume that you only offer blog writing services. Do you know there is possibility that your clients would need help with copywriting, SEO, PPC advertising, social media marketing, and more?

If you don’t have additional skills aside from what you’re currently offering, YOU CAN ALWAYS LEARN. There are free lessons online, high-quality and interactive tutorials to help you out.

Even if you want to learn high-level programming, you can do it online and become a pro at it.

In 2014, one of my clients needed a social media manager. I said that I would handle it, and deliver excellent results and I did. How?

I read every social media marketing book I could lay my hands on. I watched YouTube videos, and attended social media webinars. Most especially, I studied the best times to post on social media, and posting frequency – and that really helped. A lot.

Trust me, you could charge premium prices for complementary works. For example, if your current rate falls within $70 – $150 for logo designs, did you know that you can/should charge between $500 – $1,500 to design customize a WordPress theme.

Here’s how Oli Anderson puts it:

“If you are a web designer, don’t just do one kind of website. If you are a developer, don’t just manage one single kind of coding. If you are a writer, don’t write in a single niche. In fact, don’t just remain in your own industry. Designers and developers can get into writing, even if it is technical.”

Conclusion

Freelancing is here to stay. More people are going to get in. It’s a choice to either increase your earnings or remain where you are. But rest assured that business expenses and fees will continue to add up.

For example, just PayPal alone is 2.9% +$0.30 for people who live and work in the U.S. This means that if you earn $1,000 per month, that is almost $30 in fees for a single transaction.

So what’s left for you?

Work on improving yourself. Top up your skills, and above all, stick out your personal brand like a fork. You’ll find that your income will continue to increase – even when you don’t have floods of new clients looking for your sign post.

What major challenge holds you down from earning what you’re worth as a freelancer?

 

This article was a contribution from Michael Chibuzor of ContentMarketingUp.com.

3 Useful Tools to Help You Score that Next Big Client

3 Useful Tools to Help You Score that Next Big Client

On the internet, everyone is on a level playing field. There is no other business landscape in the world where someone working from home on their computer can compete with a multi-billion dollar company and win time and time again. I’m not saying it’s easy or that it happens all the time, but it is possible. This is the reason why everyone wants to be an entrepreneur these days, and why more people are flowing into the world of affiliate marketing as well.

With this in mind, it’s always important to realize that finding success on the internet with a business is more about resources you use and relying on numbers more than anything else. It’s not a matter of if someone is going to buy advertising on your site, or if someone is going to purchase your product — it’s a matter of who and how many.

This is where your advertising, outreach and getting creative with your marketing will come into play. For freelancers, bloggers and smaller businesses that don’t have a massive budget to spend on costly keyword advertising or mass media buying, there are plenty of outreach and research tools to help with this process. Here are a few you can start putting to use today.

Find Anyone’s Corporate Email Address in Seconds

Imagine how much more effective your time and outreach could be if you went directly to the source. We all know and use LinkedIn for business connections, but it can be a huge pain when it comes to getting someone to approve your content request, and then you still need to hope they actually check their account and DMs coming through. LinkedIn is great… but email is still one of the best ways to get immediate results.

One site that is changing the way email research and outreach is taking place is Voilanorbert. Through their email address finder solution, all it takes is a simple personal name and company search and you will be provided with the direct email address of the individual you are looking for.

When you create an account on their site you will get 50 leads for free. Once you run out, you can sign up for one of their plans, or simply pay as you go at just .10 per email search. Try it out and see who you might find the direct email address for.

Impress with Fancy Proposals and Documents

Many freelancers, bloggers or individual marketers are good at creating content and making money online. However, that doesn’t mean that have all the bases covered for when it comes to making new agreements or impressing potential clients and advertisers. In the corporate world, people still like to see professional documents, proposals, invoices and much more — which is something many smaller businesses and brands might not necessarily have in place.

The good news is, gone are the days when you need to hire a professional designer to come up with a fancy letterhead or proposal for your next client. By using a proposal software solution like PandaDoc, anyone can create an account and start building out their own proposals in seconds, while also not requiring any technical skills in the process.

While looking through the collection of templates and pre-built proposals on their site, I was impressed with the selection and quality of the PDFs. As you can see in the screenshot below, many of these proposals would fit perfectly into any online marketing, blogging or social media outreach type of business. The filler content is already provided within each proposal, it’s simply up to the end user or company to tweak the data and make it fit their own needs.

Membership plans start at $19 a month, which provides up to five different templates, unlimited docs and e-signatures, custom branding and email support.

2 Billion+ Personal Interests through Facebook

Facebook just recently passed the 2 billion member mark. While most people are using Facebook just as a way to be on the social platform and connect with friends, it’s can also be an extremely valuable resource for business and networking as well.

Outside of the traditional means of connecting with people and chatting with them through direct messages on Facebook, the real value here is getting to know someone on a more personal level and what they are interested in. In the world of quick second emails and first impressions that need to last, knowing what your next potential client or big contact has personal interests in can go a long way. More often than not, business deals are made over ‘real conversations’ and not through pitching or template based emails.

So what’s the next step here? Spend some time on Facebook and start building connections with other people in your industry that you might be able to work with. Don’t approach them with a pitch right away. Instead, first take a look at what they are writing about, posting pictures on and have a passion for — then maybe start a discussion up in this area.

Best of all, Facebook is free and the knowledge and opportunities provided through it are priceless!

Outreach and First Impressions are Key

When running a business online, always remember that we are all on an equal playing field — some just play it a little better than others. First impressions and the right type of outreach are always going to be key when creating new opportunities and business for your brand. It doesn’t matter if you are a blogger making a few hundred dollars per month, or a full-service company with hundreds of employees. Implementing any or all of the recommendations and tools shown above is a great way to give yourself an extra edge over the competition.