How to Build an E-commerce Brand Using Instagram When You Have No Followers

How to Build an E-commerce Brand Using Instagram When You Have No Followers

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet.

New accounts often have low engagement rates, which can be disheartening, but there are ways to navigate this period strategically. 

Let’s talk about why Instagram as a marketing tool matters, how it can help you grow your business, and look at effective strategies to grow your e-commerce brand—even when you have no followers

Why Is Instagram a Powerful E-Commerce Tool?

Today, 81 percent of people use Instagram to research products and services to buy. Therefore, using strategies to stand out from the competition and attract potential customers to your Instagram e-commerce page can reach a wider audience. 

To do this, you have to understand what makes Instagram a powerful e-commerce tool. 

Research shows we remember more of what we see through photos and videos than what we read through plain text. This makes visually-oriented platforms like Instagram a prime tool for marketing.

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Instagram lets you upload product photos, share demo videos, launch partnerships with influencers, connect with engaged followers, and boost your ROI. 

This can help you grow your e-commerce business faster than marketing only through Facebook and Twitter (which have less than half of Instagram’s brand engagement rate). 

Instagram has more than double brand engagement rate compared to Facebook and Twitter.

10 Ways to Grow an E-Commerce Brand on Instagram

We now know Instagram has a lot to offer marketers at all levels, but how do you capitalize on these benefits when you have no followers? 

Don’t worry. Here are actionable strategies you can use today to start growing your Instagram following. 

Engage With Comments and Review Feedback 

Having a ton of followers is useless if you are not engaging with them. The best way to gain and maintain a large number of followers is to engage with potential customers. 

Engaging with users takes mere minutes but has the potential to boost your revenue significantly. 

Here’s how to get started. 

Step to turn on Instagram e-commerce notifications
  1. Turn on notifications for all comments. 
  2. Respond to every comment you receive, be it positive or negative. This will help increase engagement on your posts. 
  3. Review feedback and see if there are areas you can improve in. 
  4. Thank users for taking the time to interact with your posts. 
  5. Avoid starting fights in your comment sections, even if you disagree with a user’s perspective. This will help you maintain a positive impression online. 

Research Competitors 

If you’re not sure about how to get started, look at what your competitors are doing. 

Your competitors have already done a ton of the heavy lifting and collected a huge base of engaged followers. You can use this to your advantage.

All you have to do to attract your own following is to head to the Instagram profiles of your competitors and steal their audience.

You should already have a pretty good idea of who your competitors are. If you don’t, try using Instagram’s discover tool to find popular accounts in your industry.

Instagram e-commerce discovery tool can be accessed via menu.

You can also search for keywords and hashtags that relate to your brand to get started. The top accounts relating to that keyword should appear.

#Fashion shows several hashtags related to fashion

Host Giveaways in Exchange for Engagement

Instagram giveaways can be an excellent way to generate user engagement. You may have seen some of these in your feed. 

They typically say, “like this post and tag a friend to win a free product, but that strategy might not be the most effective way to gain real followers. 

Giveaways often attract people who want free stuff and are willing to like your images to get it.

Instead, ask users to upload Instagram photos about your e-commerce brand or follow your page. If you ask users to post content, be sure to share a branded hashtag to get discovered by more users.

An Instagram e-commerce giveaway hosted to generate user engagement.

To start, announce your contest with an Instagram post. Include the rules in the description section so people will know how to enter. 

If you need help coming up with giveaway ideas, try out a tool like Woobox. The tool helps brands of all types and sizes create social media contests that drive sales, increase followers, and collect leads.

Consider offering your own products for free instead of prizes unrelated to your niche or brand, like a free iPad. Otherwise, people may only follow you for the prize rather than their interest in your brand.

Post User-Generated Content (UGC)

If you want to drive engagement, make a habit of posting user-generated content. This can be as simple as asking users to review your product in exchange for a free sample. 

User generated content can help increase engagement for your Instagram e-commerce brand

You can also choose to host bigger UGC contests where dozens (or hundreds) of users share their experiences related to your product and industry. This can help you reach new users you wouldn’t have found otherwise

Customize and Optimize Your Shop

Giveaways and hashtags might be easier than a customized, well-optimized shop, but they aren’t more important. 

In fact, having an easy-to-navigate and memorable storefront may increase your sales. 

Here are a few ways to customize and optimize your Instagram e-commerce store for maximum visibility. 

  1. Offer promotions right in the photo or the first line of the description, so users don’t scroll past it. 
Offer sales', giveaways' and prizes' description in the Instagram e-commerce photo.
  1. Add shoppable links to your photos so customers can buy your product directly. 
  2. Keep your descriptions simple, clean, and easy to understand so new users can quickly get an idea about what your Instagram e-commerce brand stands for. 
  3. Add links to your store on other channels, including your Instagram description (or bio), website, other social media pages, and email signature. 

Create a Branded Hashtag

A simple way to keep track of who is talking about your e-commerce store on Instagram is to create a branded hashtag. You can use your business name, an existing slogan, or another creative phrase.

Then, let your customers know what the tag is by adding it to your bio and encouraging followers to use it in their posts.

Later, you can search for your hashtag to find and quickly share user-generated content. You should also add these tags to your images to remind your followers about it.

For instance, when you search the tag “#topshop,” millions of photo results show popular UGC related to the brand. 

User-generated images don’t just give your brand more exposure; they also give other Instagram users exposure so they can gain more followers, too. It’s a win-win situation.

Prioritize Customer Experience

Sometimes you can do all the right things and still not get satisfactory results. You used all the right hashtags, engaged with your customers, and created tons of user-generated content, but you’re still not getting many sales.

Why is that?

It could be because your customer experience is lacking. 

The easier you can make for users to find, browse, and buy from your shop, the more sales you can see. 

A simple way to try to catapult your sales numbers is to prioritize the customer experience

Are you making it easy for Instagram users to find your website or buy your products? Is your storefront easy to navigate? Do you have alt-text for your images? Do you offer a prompt response to questions? 

These may seem like trivial things, but a good customer experience can go a long way in helping you find lifelong customers. 

Partner With Influencers in Your Niche

Instagram influencers are users with a large number of followers and a great engagement rate. 

Why do they matter for your Instagram e-commerce business?

They can help you expand your brand’s reach. These individuals have hundreds, thousands, sometimes millions of followers interested in hearing what these influencers have to say.

So if they recommend your product on their account, you are likely to see an uptick in sales. 

Influencers can help boost your Instagram e-commerce sales.

How can you partner with influencers to grow your Instagram e-commerce business?

Find influencers and large accounts in your niche. For example, if you’re a beauty company, reach out to beauty bloggers and ask them for a product post. 

If a user puts an email address on their profile or says something like “DM for business inquiries,” it typically means they’re interested in sharing sponsored posts.

Email or DM these accounts and ask what their standard pricing is for sponsored posts. Try and establish a relationship with these users.

If they’re willing to work with your competitor, they may be willing to work with you.

Then, make a spreadsheet comparing each account’s followers, cost per post, CPM, average likes per post, and followers divided by the average likes per post.

A simple spreadsheet comparing accounts for Instagram e-commerce partnerships.

Pick the account(s) with the biggest payoff and lowest price.

If you’re selling an original or unique product, it may be better to ask for a review instead of a product post.

Don’t think you have to go for the big names. Sometimes micro-influencers with just a few thousand followers have a better ROI because they have a more targeted audience. 

Use Product Tags

Another way to increase customer convenience is to use product tags to amplify your Instagram e-commerce sales. 

Product tags let users buy products directly from the app without having to jump through many hoops.

This makes it easier for them to purchase, especially if they are browsing on the go (like most of us.)  

Create Product Collections

Instagram has been working hard to create user-friendly shop interfaces to increase e-commerce activity. 

Along with handy features like product tags, Instagram launched product collections, where users can browse through products from a similar category. 

This image from the Instagram business blog shows that product collections make it straightforward to find what you want while scrolling through attractive pictures of the products. 

Instagram product collections example e-commerce for instagram

Instagram E-Commerce FAQs

Do I have to pay for an Instagram e-commerce shop?

Creating an Instagram account highlighting your products is free, but you may have to spend money on advertising, shipping, taxes, transaction fees, and other tools to make a sale. 

How to know if I’m eligible for an Instagram e-commerce shop?

Instagram has posted official eligibility guidelines on their help page. These include having a legal product, being located in a supporting market, and providing accurate information about your business, among other rules. 

How many followers do you need to get Instagram shopping?

Unlike the 10,000-follower rule for the swipe-up feature on Instagram Stories, anybody can access Instagram e-commerce features as long as they meet the eligibility criteria. 

Do you need a website to sell on Instagram?

Yes, Instagram’s e-commerce rules state that your business must own a website domain from which you intend to sell your products to qualify for an Instagram shop. 

Conclusion of Instagram E-Commerce Guide

Building a successful Instagram e-commerce business won’t happen overnight, but it can be done. 

Start with these strategies to get your business up and running, then look for tools, tips, and strategies to make your first sale. 

Which of these Instagram e-commerce tips will you try today? 

Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

To have a successful e-commerce platform, you have to pay to play. Some of the top US brands spend billions on advertising to secure their internet advertising space.

If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed.

One such method is an influencer promotion campaign. It’s a quick and effective way to help with brand recognition. You could also invest in some tools that will make working with influencers simpler. In this guide, we will break down these unconventional forms of marketing.

How Using Social Media Influencers Can Grow Your E-commerce Brand

Influencer marketing is the practice of working with well-known social media users to grow your brand. For example, if you have a popular skincare line, you might have a well-known lifestyle influencer try your product and tell their audience about their results.

This is a highly effective strategy. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions.

Marketers like influencer promotions too. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC.

The problem is, most e-commerce brands don’t have the budget to partner with the likes of Kim Kardashian.

Working with micro-influencers, who have smaller but more targeted audiences, might be the way to go. However, you still have to deal with finding the right influencers, managing communications, making sure influencers create the posts you pay them for, and tracking campaign efficacy.

For smaller e-commerce stores or those with limited budgets, this can be more hassle than it’s worth.

So what’s the answer?

Try using influencer marketing tools for e-commerce brands that make working with influencers easier by bringing the influencers to you.

Why Your E-Commerce Business Should Use Influencer Marketing Tools

E-commerce is a highly competitive market. Currently, there are more than 7 million online retailers. That’s a lot of other stores for users to choose from.

The Baymard Institute found that after going through the difficult trials of browsing products, filling a cart, and committing to a purchase, two out of three users will end up abandoning their cart.

Even if you can grab shoppers’ attention, you also have to keep that attention if you want to drive conversions.

For e-commerce brands, influencer promotion helps leverage your consumer base to do your marketing for you rather than spending thousands on ads that may or may not actually work. Influencer marketing tools can help connect you with hundreds of powerful influencers.

In addition, influencer marketing tools often offer marketing tools such as automated emails that reduce other e-commerce challenges, like cart abandonment.

Here are a few other benefits of influencer marketing tools for e-commerce brands:

  • Letting the influencer choose the brand or product means the person using your product is more likely to be genuinely interested in it. This makes their content more authentic.
  • Tools give you access to a wider range of influencers instead of focusing on who you already know, including micro-influencers.
  • Influencer tools can help you track influencers’ niches, the quality of their audiences, and their engagement rates so you know the influencers you work with are legitimate.
  • Tools that take care of all communications, post content, and monitoring, thereby simplifying the process, meaning brands can sit back and enjoy conversions without the hassle of striking and sealing deals.

Statista, a company specializing in market and consumer data, found that 88% of U.S. consumers used coupons for shopping in 2020. Discounts and coupons are proven methods of retaining customers and increasing brand loyalty. 76% of consumers rate discounts as top-ranking factors for purchasing, according to RetailMeNot.

As a marketer, this offers an opportunity to cater to a wider audience while simultaneously promoting products.

By using influencer marketing tools, consumers can get a good deal and value for their money. The added incentive of discounts has the potential to attract new customers by drawing them in with savings and payment options.

Looking for more ways to boost your e-commerce presence? Find out how you can drive 10 times the e-commerce sales with a $0 budget.

Influencer Marketing for E-Commerce: Tools to Help Grow Your Brand

Brands have stepped into the scene and are finding creative ways to leverage consumer marketing techniques.

SwayPay

SwayPay offers discounted rates for influencer promotion, which can offset added costs like shipping, tax, and fees. In addition, SwayPay offers a simplified payment option that tailors itself to consumer needs.

As users browse through online stores, they see special SwayPay pricing available on products. When they go to purchase a product, they will be asked to add their Instagram account handle. Adding this information lets them know what discounts they may be eligible for and how many Instagram posts will be required to earn the discount.

A user’s “sway” determines their discounts, which means the more followers they have, the less they have to pay. This ensures the posts you are trading for will benefit your business, not simply fade out into the social sphere.

In the SwayPay checkout, the user will pay the full dollar amount of the product, without the discount. Then, they have 30 days to make the required posts and keep their discount.

This means a shopper could pay for a $150 item with $90 and two Instagram posts. SwayPay requires shoppers to tag them in each post, so compliance is mandated.

For businesses, this system opens up a range of new conversion opportunities. Customers are now incentivized to complete their purchase and engage in online marketing of the product.

The SwayPay app boasts their retailers receive twice the number of branded Instagram posts, 17% engagement increases on SwayPay posts, and up to 13% of all processed sales coming through their app.

Currently, the app only works with Shopify and Instagram. They are hoping to branch out in the coming quarters and integrate their platform with the likes of TikTok and BigCommerce.

SwayPay plans to introduce more ways to sway, such as a SwayScore that would score user purchases and reward them with extra discounts or prizes. They also plan to implement a Live Receipt feature to let users generate sales more directly through affiliate payments.

At the moment, SwayPay offers the best ease and accessibility for consumers. Seeing the discount at point-of-purchase as well as a clear and direct promotion task is unique and, if their strategy works out, will help brands connect with influencers more often and more efficiently.

Dealspotr’s Influencer Marketplace

Dealspotr is an online platform that connects influencers to brands and offers discount codes through their website. They call themselves “the LinkedIn of influencer marketing” and are essentially a meeting place for brands and influencers.

Brands can offer “free product campaigns” that supply products directly to influencers, or they can choose a “promotional fee campaign”, where they pay influencers a designated rate in exchange for promotions.

This gives brands greater visibility without having to find the right influencers and adjust the process based on what works best for your brand. For example, you can offer influencers an exclusive discount code for their followers or partner with specific influencers that fit your niche.

You can fund an influencer campaign with as much or as little as you like, though Dealspotr does recommend offering at least $100 if you want to work with small to medium-sized influencers.

Unlike SwayPay, Dealspotr doesn’t offer a point-of-sale option. That means their customers can set up deals on the platform but will have to find workarounds to get those discounts applied to their orders.

Heepsy

Heepsy is an influencer search and marketplace that connects brands with more than 11 million influencers on sites like Instagram, YouTube, TikTok, Twitter, and Facebook.

Like other influencer tools for e-commerce, Heepsy makes it far easier to connect with influencers. In addition, Heepsy provides data about influencer audiences, engagement rates, and gives influencers an “authenticity score.”

You can also create influencer lists, make sure they don’t have a ton of fake followers, and even monitor the effectiveness of campaigns.

All this data makes it easier to find the right influencers for your e-commerce brand — and make sure your influencer campaigns are driving sales.

If you don’t want to deal with managing the influencer process, Heepsy can handle it for you with their influencer campaign management service.

Shopify

Shopify is best known as an e-commerce solution for building stores. However, there’s a lesser known tool you can use with influencer marketing as well.

Shopify also offers group discount options, which can help you create special rates for your influencer community. By using the code, influencers can receive a predetermined commission based on your agreement.

You can also add influencers to a specific customer group so that no one else can use that code — which protects you from giving deep discounts to everyone if the code gets leaked.

While not as full-featured as some of the other influencer marketing tools (there are no pay features or influencer marketing metrics, for example), this is an easy way to leverage influencer marketing if you already have a Shopify account.

Conclusion

As the popularity of e-commerce continues to grow, finding cost-effective advertising platforms will become more and more important.

You can offer customers discounts on products in exchange for Instagram posts. These posts act as influencer marketing channels and allow your products to be seen by more people, more often.

By offering discounted rates, which research says improves buying behaviors, you open up your market to new customers.

Likewise, tapping into influencer promotion is a great way to spend less on advertising and keep your budget where you want it to be.

What benefits have you found through influencer marketing for e-commerce?

Should You Add Buy Now, Pay Later Options to Your E-commerce Site?

Should You Add Buy Now, Pay Later Options to Your E-commerce Site?

There have never been as many ways to pay online as there are today. Nor has it ever been more important to make sure you offer your consumers their preferred option.

For some, that might be a long-trusted Visa or Mastercard. Others may prefer Apple Pay, PayPal, or another digital wallet. And, increasingly, consumers are choosing to use buy now, pay later solutions when they checkout.

But what is this payment solution? And is it time you added buy now, pay later to your website? Read on to get my views on the topic.

What is Buy now, Pay Later?

The name says it all. “Buy now, pay later” literally lets consumers buy a product and have it delivered while delaying payment until a later date.

This option is very similar to the old-school layaway method, in which stores let consumers reserve an item while paying it off in installments. Once all payments were made, they’d then be able to take the item home.

Buy now, pay later offers an even more consumer-friendly alternative to layaways. There’s no need to wait to access the item until it’s paid off in full—consumers only have to wait for their items for as long as they take to reach their doorsteps.

You’ve probably seen buy now, pay later payment options at checkouts in many places you shop. Mattress company Leesa partners with Affirm. Anthropologie partners with Klarna. Sezzle partners with Bodega.

Unlike layaways, consumers don’t necessarily use buy now, pay later to fund expensive purchases. They use the payment method to buy all kinds of things, from everyday needs like clothing and homeware to big-ticket items like fitness equipment.

While there are several options for buying now and paying later, they all broadly offer the same thing. The consumer gets to make repayments over several installments (typically between two and four) or in full within 14 to 30 days. Failing to pay will usually result in a fee, but not always.

One of the reasons buy now, pay later solutions are proving so popular is because they offer consumers an easier way to access credit. Unlike credit cards, which require users to hand over a lot of information and pass a rigorous credit check, buy now, pay later providers only ask for a consumer’s name, email address, date of birth, and billing address.

The solutions also mirror the purchasing habits of young consumers who are more likely to buy a selection of items, try them out at home, and then return the ones they don’t want. Returns are often more manageable and less stressful using a buy now, pay later solution since consumers don’t pay for the products in the first place.

6 Reasons to Add Buy Now, Pay Later Options to Your E-Commerce Site

It’s not just consumers who like buy now, pay later solutions. There’s a lot to like about them from a store owner’s point of view, too.

Here are six benefits to buy now, pay later.

Potential Sales Increases With Buy Now, Pay Later

When you allow consumers to spread out payments, they may be more likely to make a purchase. Consumers don’t even have to have the money in their account to buy your products.

They just have to be confident they can pay for them in the next few weeks. This is particularly handy for capturing consumers with paydays on the horizon.

The increase in conversions can be particularly dramatic if your items are higher priced, as consumers may be more willing to buy something pricey they otherwise wouldn’t when they can split the payment into manageable chunks.

Buy Now, Pay Later May Entice New Customers

More and more consumers are choosing this payment option. Even if they have the cash in their banks, there is little downside to spreading the payments out when they aren’t charged interest.

That means some consumers might actively look for stores that offer their favorite buy now, pay later options. Recognizing this, many buy now, pay later providers offer lists of where the service can be used. Some, like Klarna, even have apps allowing consumers to shop online directly through them.

Buy Now, Pay Later Could Build Trust

It used to be almost impossible to get a trial period for many consumer products, but buy now, pay later often makes this possible. By purchasing via a buy now, pay later solution, consumers can test out your product without committing to the purchase.

If they like it, they can pay as usual. If not, they can return it without having to worry about getting a full refund since they haven’t spent much, if anything, yet.

A small increase in free returns may cost you more in the short-term, but the long-term benefits of increased consumer loyalty can be substantial.

Customers may see you have enough confidence in your products to risk the possibility of returns and trust them enough to make good judgment calls for themselves, free of the questioning they may get in stores.

You May Decrease Cart Abandonment With Buy Now, Pay Later

Around 6% of cart abandonments are caused by a lack of payment options, according to the Baymard Institute. If you increase payment options by including a buy now, pay later solution, you may see a decrease in your abandonment rates.

That’s not all, though.

Buy now, pay later can also make your checkout process much smoother. Consumers don’t have to enter card details or a billing address; they only need to log in with their Klarna or Affirm account. This fact is important because 28% abandoned their carts because they didn’t want to create an account, and 17% didn’t trust the sites with their information.

Your Competitors May Already Use Buy Now, Pay Later

If your competitors haven’t already integrated at least one buy now, pay later solution into their checkout, the chances are high they will do it soon. Research shows one-third of US-based e-commerce stores plan to integrate a purchase finance option over the next one to two years.

If you fail to keep up with consumer demands, you’ll inevitably lose customers to competitors that do keep pace.

Buy Now, Pay Later May Give Consumers a Better Credit Solution

The fact of the matter is buy now, pay later is a much more affordable finance solution than credit cards for many consumers. Not only that, they are often a much safer form of debt than credit cards or payday loans.

The former can have double-digit interest rates, while the latter can trap you into a spiral of debt. And if your customers need those to pay for things, they may hesitate to make purchases at all or end up in a financial situation where they can’t become a repeat customer.

You may worry about selling to customers who can’t afford the products up front, but don’t worry: like credit cards, buy now, pay later companies pay you when the transaction is made, and it’s on them to pursue non-paying customers.

3 Reasons Not to Add Buy Now, Pay Later to Your E-commerce Site

Buy now, pay later tools aren’t perfect for everyone. As a consumer finance solution, there are some issues you need to consider.

Buy Now, Pay Later Services Often Require Higher Fees

There’s a cost for the increased conversion rates and new customers that buy now, pay later can bring. They come in the form of higher fees. Klarna, for instance, charges a $0.30 fee and a variable charge of up to 5.99%. That’s significantly higher than almost all Visa and Mastercard payment gateways.

It’s not just the higher fees you need to worry about. There’s also the opportunity cost of listing another payment solution. Every time consumers use a buy now, pay later option, they are choosing not to use another payment option with lower fees.

Buy Now, Pay Later Could Encourage Consumer Debt

While buy now, pay later solutions are marketed as consumer-friendly finance products, some critics believe they are just another way to trick consumers into taking on more debt than they need.

This is true whether you sell t-shirts at $10 a pop or mattresses for $1,000. Buy now, pay later encourages consumers to take out credit agreements with third-parties even if they can already afford to pay for the product in cash.

You Could Risk Your Reputation if Buy Now, Pay Later Problems Arise

Owing to the issues above, buy now, pay later solutions have received a lot of negative media coverage. There’s every chance these solutions may be looked on favorably in the future given the value they provide for some consumers—but only time will tell.

If negative media coverage of these solutions grows, and public opinion turns against these options, brands that facilitated these payments may become targets.

However, this coverage could disappear or improve as people become more used to these products, so it’s something to consider but not necessarily something to panic over.

Best Buy Now, Pay Later Tools

Competition in the buy now, pay later space is fierce and growing. That means consumers have more options. You’ll probably want to consider having more than one buy now, pay later option to keep consumers happy.

Here are some of the leading players you should consider integrating into your checkout.

Klarna

Klarna is a Swedish bank and one of the most prominent players in the buy now, pay later market, partnering with thousands of businesses in almost 20 countries. The platform offers users two ways to make repayments: “slice it” and “pay later.”

With slice it, consumers pay for purchases in four installments over six weeks. With pay later, consumers receive a bill for the full amount after 30 days. The payments are interest-free for consumers who qualify. Brands using Klarna include Uniqlo, H&M, and Anthropologie.

Affirm

Affirm is designed to help consumers finance purchases of all sizes. It supports small, everyday purchases like the rest of the solutions in this list, with interest-free payments split over weeks or months.

It also helps consumers make more significant purchases or needs like car repairs with interest-bearing loans spread over six to 18 months. How long consumers spread out the payments is up to them.

Affirm also doesn’t charge any fees, including late and repayments fees. There’s no fee to open or close an account, either. Brands using Affirm include Peloton, Walmart, and adidas.

Quadpay

Quadpay lets consumers split purchases into four installments paid over six weeks when they shop online or in-store. Approval is instant and performed using soft credit checks.

There’s no need for store owners to install Quadpay at their checkouts. The payment tool is available anywhere Visa is accepted because the company provides users with their own Quadpay Visa card numbers.

All your customers need to do is choose the retailer and enter the purchase amount—Quadpay takes care of everything else.

Sezzle

Sezzle lets consumers split purchases into four interest-free payments due over six weeks. There are no fees if consumers pay on time, and there’s no impact on their credit ratings.

Sezzle partners with over 24,000 stores, including Brandless, YoungLA, and GHOST, and integrates with all leading e-commerce platforms.

Afterpay

Afterpay lets consumers make interest-free purchases and repay the amount with four equal payments due every two weeks. If consumers miss a payment, Afterpay charges them $10. A further $7 will be charged if they fail to make payment within a week.

Afterpay differs from some lenders on this list by approving users for every purchase rather than approving an account. The company has stated its algorithm has been programmed to favor users who have previously used the service and paid on time. Participating brands include Jimmy Choo, lululemon, and UGG.

Conclusion

It’s essential to provide as many payment options as possible and give your consumers their preferred choices. Integrating a buy now, pay later solution can result in more sales, decrease cart abandonment rates, and build trust.

You also need to consider drawbacks, like the higher rates that come with buy now, pay later options.

Will you be adding a buy now, pay later solution to your site, and if so, which one?