Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

To have a successful e-commerce platform, you have to pay to play. Some of the top US brands spend billions on advertising to secure their internet advertising space.

If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed.

One such method is an influencer promotion campaign. It’s a quick and effective way to help with brand recognition. You could also invest in some tools that will make working with influencers simpler. In this guide, we will break down these unconventional forms of marketing.

How Using Social Media Influencers Can Grow Your E-commerce Brand

Influencer marketing is the practice of working with well-known social media users to grow your brand. For example, if you have a popular skincare line, you might have a well-known lifestyle influencer try your product and tell their audience about their results.

This is a highly effective strategy. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions.

Marketers like influencer promotions too. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC.

The problem is, most e-commerce brands don’t have the budget to partner with the likes of Kim Kardashian.

Working with micro-influencers, who have smaller but more targeted audiences, might be the way to go. However, you still have to deal with finding the right influencers, managing communications, making sure influencers create the posts you pay them for, and tracking campaign efficacy.

For smaller e-commerce stores or those with limited budgets, this can be more hassle than it’s worth.

So what’s the answer?

Try using influencer marketing tools for e-commerce brands that make working with influencers easier by bringing the influencers to you.

Why Your E-Commerce Business Should Use Influencer Marketing Tools

E-commerce is a highly competitive market. Currently, there are more than 7 million online retailers. That’s a lot of other stores for users to choose from.

The Baymard Institute found that after going through the difficult trials of browsing products, filling a cart, and committing to a purchase, two out of three users will end up abandoning their cart.

Even if you can grab shoppers’ attention, you also have to keep that attention if you want to drive conversions.

For e-commerce brands, influencer promotion helps leverage your consumer base to do your marketing for you rather than spending thousands on ads that may or may not actually work. Influencer marketing tools can help connect you with hundreds of powerful influencers.

In addition, influencer marketing tools often offer marketing tools such as automated emails that reduce other e-commerce challenges, like cart abandonment.

Here are a few other benefits of influencer marketing tools for e-commerce brands:

  • Letting the influencer choose the brand or product means the person using your product is more likely to be genuinely interested in it. This makes their content more authentic.
  • Tools give you access to a wider range of influencers instead of focusing on who you already know, including micro-influencers.
  • Influencer tools can help you track influencers’ niches, the quality of their audiences, and their engagement rates so you know the influencers you work with are legitimate.
  • Tools that take care of all communications, post content, and monitoring, thereby simplifying the process, meaning brands can sit back and enjoy conversions without the hassle of striking and sealing deals.

Statista, a company specializing in market and consumer data, found that 88% of U.S. consumers used coupons for shopping in 2020. Discounts and coupons are proven methods of retaining customers and increasing brand loyalty. 76% of consumers rate discounts as top-ranking factors for purchasing, according to RetailMeNot.

As a marketer, this offers an opportunity to cater to a wider audience while simultaneously promoting products.

By using influencer marketing tools, consumers can get a good deal and value for their money. The added incentive of discounts has the potential to attract new customers by drawing them in with savings and payment options.

Looking for more ways to boost your e-commerce presence? Find out how you can drive 10 times the e-commerce sales with a $0 budget.

Influencer Marketing for E-Commerce: Tools to Help Grow Your Brand

Brands have stepped into the scene and are finding creative ways to leverage consumer marketing techniques.

SwayPay

SwayPay offers discounted rates for influencer promotion, which can offset added costs like shipping, tax, and fees. In addition, SwayPay offers a simplified payment option that tailors itself to consumer needs.

As users browse through online stores, they see special SwayPay pricing available on products. When they go to purchase a product, they will be asked to add their Instagram account handle. Adding this information lets them know what discounts they may be eligible for and how many Instagram posts will be required to earn the discount.

A user’s “sway” determines their discounts, which means the more followers they have, the less they have to pay. This ensures the posts you are trading for will benefit your business, not simply fade out into the social sphere.

In the SwayPay checkout, the user will pay the full dollar amount of the product, without the discount. Then, they have 30 days to make the required posts and keep their discount.

This means a shopper could pay for a $150 item with $90 and two Instagram posts. SwayPay requires shoppers to tag them in each post, so compliance is mandated.

For businesses, this system opens up a range of new conversion opportunities. Customers are now incentivized to complete their purchase and engage in online marketing of the product.

The SwayPay app boasts their retailers receive twice the number of branded Instagram posts, 17% engagement increases on SwayPay posts, and up to 13% of all processed sales coming through their app.

Currently, the app only works with Shopify and Instagram. They are hoping to branch out in the coming quarters and integrate their platform with the likes of TikTok and BigCommerce.

SwayPay plans to introduce more ways to sway, such as a SwayScore that would score user purchases and reward them with extra discounts or prizes. They also plan to implement a Live Receipt feature to let users generate sales more directly through affiliate payments.

At the moment, SwayPay offers the best ease and accessibility for consumers. Seeing the discount at point-of-purchase as well as a clear and direct promotion task is unique and, if their strategy works out, will help brands connect with influencers more often and more efficiently.

Dealspotr’s Influencer Marketplace

Dealspotr is an online platform that connects influencers to brands and offers discount codes through their website. They call themselves “the LinkedIn of influencer marketing” and are essentially a meeting place for brands and influencers.

Brands can offer “free product campaigns” that supply products directly to influencers, or they can choose a “promotional fee campaign”, where they pay influencers a designated rate in exchange for promotions.

This gives brands greater visibility without having to find the right influencers and adjust the process based on what works best for your brand. For example, you can offer influencers an exclusive discount code for their followers or partner with specific influencers that fit your niche.

You can fund an influencer campaign with as much or as little as you like, though Dealspotr does recommend offering at least $100 if you want to work with small to medium-sized influencers.

Unlike SwayPay, Dealspotr doesn’t offer a point-of-sale option. That means their customers can set up deals on the platform but will have to find workarounds to get those discounts applied to their orders.

Heepsy

Heepsy is an influencer search and marketplace that connects brands with more than 11 million influencers on sites like Instagram, YouTube, TikTok, Twitter, and Facebook.

Like other influencer tools for e-commerce, Heepsy makes it far easier to connect with influencers. In addition, Heepsy provides data about influencer audiences, engagement rates, and gives influencers an “authenticity score.”

You can also create influencer lists, make sure they don’t have a ton of fake followers, and even monitor the effectiveness of campaigns.

All this data makes it easier to find the right influencers for your e-commerce brand — and make sure your influencer campaigns are driving sales.

If you don’t want to deal with managing the influencer process, Heepsy can handle it for you with their influencer campaign management service.

Shopify

Shopify is best known as an e-commerce solution for building stores. However, there’s a lesser known tool you can use with influencer marketing as well.

Shopify also offers group discount options, which can help you create special rates for your influencer community. By using the code, influencers can receive a predetermined commission based on your agreement.

You can also add influencers to a specific customer group so that no one else can use that code — which protects you from giving deep discounts to everyone if the code gets leaked.

While not as full-featured as some of the other influencer marketing tools (there are no pay features or influencer marketing metrics, for example), this is an easy way to leverage influencer marketing if you already have a Shopify account.

Conclusion

As the popularity of e-commerce continues to grow, finding cost-effective advertising platforms will become more and more important.

You can offer customers discounts on products in exchange for Instagram posts. These posts act as influencer marketing channels and allow your products to be seen by more people, more often.

By offering discounted rates, which research says improves buying behaviors, you open up your market to new customers.

Likewise, tapping into influencer promotion is a great way to spend less on advertising and keep your budget where you want it to be.

What benefits have you found through influencer marketing for e-commerce?

Should You Add Buy Now, Pay Later Options to Your E-commerce Site?

Should You Add Buy Now, Pay Later Options to Your E-commerce Site?

There have never been as many ways to pay online as there are today. Nor has it ever been more important to make sure you offer your consumers their preferred option.

For some, that might be a long-trusted Visa or Mastercard. Others may prefer Apple Pay, PayPal, or another digital wallet. And, increasingly, consumers are choosing to use buy now, pay later solutions when they checkout.

But what is this payment solution? And is it time you added buy now, pay later to your website? Read on to get my views on the topic.

What is Buy now, Pay Later?

The name says it all. “Buy now, pay later” literally lets consumers buy a product and have it delivered while delaying payment until a later date.

This option is very similar to the old-school layaway method, in which stores let consumers reserve an item while paying it off in installments. Once all payments were made, they’d then be able to take the item home.

Buy now, pay later offers an even more consumer-friendly alternative to layaways. There’s no need to wait to access the item until it’s paid off in full—consumers only have to wait for their items for as long as they take to reach their doorsteps.

You’ve probably seen buy now, pay later payment options at checkouts in many places you shop. Mattress company Leesa partners with Affirm. Anthropologie partners with Klarna. Sezzle partners with Bodega.

Unlike layaways, consumers don’t necessarily use buy now, pay later to fund expensive purchases. They use the payment method to buy all kinds of things, from everyday needs like clothing and homeware to big-ticket items like fitness equipment.

While there are several options for buying now and paying later, they all broadly offer the same thing. The consumer gets to make repayments over several installments (typically between two and four) or in full within 14 to 30 days. Failing to pay will usually result in a fee, but not always.

One of the reasons buy now, pay later solutions are proving so popular is because they offer consumers an easier way to access credit. Unlike credit cards, which require users to hand over a lot of information and pass a rigorous credit check, buy now, pay later providers only ask for a consumer’s name, email address, date of birth, and billing address.

The solutions also mirror the purchasing habits of young consumers who are more likely to buy a selection of items, try them out at home, and then return the ones they don’t want. Returns are often more manageable and less stressful using a buy now, pay later solution since consumers don’t pay for the products in the first place.

6 Reasons to Add Buy Now, Pay Later Options to Your E-Commerce Site

It’s not just consumers who like buy now, pay later solutions. There’s a lot to like about them from a store owner’s point of view, too.

Here are six benefits to buy now, pay later.

Potential Sales Increases With Buy Now, Pay Later

When you allow consumers to spread out payments, they may be more likely to make a purchase. Consumers don’t even have to have the money in their account to buy your products.

They just have to be confident they can pay for them in the next few weeks. This is particularly handy for capturing consumers with paydays on the horizon.

The increase in conversions can be particularly dramatic if your items are higher priced, as consumers may be more willing to buy something pricey they otherwise wouldn’t when they can split the payment into manageable chunks.

Buy Now, Pay Later May Entice New Customers

More and more consumers are choosing this payment option. Even if they have the cash in their banks, there is little downside to spreading the payments out when they aren’t charged interest.

That means some consumers might actively look for stores that offer their favorite buy now, pay later options. Recognizing this, many buy now, pay later providers offer lists of where the service can be used. Some, like Klarna, even have apps allowing consumers to shop online directly through them.

Buy Now, Pay Later Could Build Trust

It used to be almost impossible to get a trial period for many consumer products, but buy now, pay later often makes this possible. By purchasing via a buy now, pay later solution, consumers can test out your product without committing to the purchase.

If they like it, they can pay as usual. If not, they can return it without having to worry about getting a full refund since they haven’t spent much, if anything, yet.

A small increase in free returns may cost you more in the short-term, but the long-term benefits of increased consumer loyalty can be substantial.

Customers may see you have enough confidence in your products to risk the possibility of returns and trust them enough to make good judgment calls for themselves, free of the questioning they may get in stores.

You May Decrease Cart Abandonment With Buy Now, Pay Later

Around 6% of cart abandonments are caused by a lack of payment options, according to the Baymard Institute. If you increase payment options by including a buy now, pay later solution, you may see a decrease in your abandonment rates.

That’s not all, though.

Buy now, pay later can also make your checkout process much smoother. Consumers don’t have to enter card details or a billing address; they only need to log in with their Klarna or Affirm account. This fact is important because 28% abandoned their carts because they didn’t want to create an account, and 17% didn’t trust the sites with their information.

Your Competitors May Already Use Buy Now, Pay Later

If your competitors haven’t already integrated at least one buy now, pay later solution into their checkout, the chances are high they will do it soon. Research shows one-third of US-based e-commerce stores plan to integrate a purchase finance option over the next one to two years.

If you fail to keep up with consumer demands, you’ll inevitably lose customers to competitors that do keep pace.

Buy Now, Pay Later May Give Consumers a Better Credit Solution

The fact of the matter is buy now, pay later is a much more affordable finance solution than credit cards for many consumers. Not only that, they are often a much safer form of debt than credit cards or payday loans.

The former can have double-digit interest rates, while the latter can trap you into a spiral of debt. And if your customers need those to pay for things, they may hesitate to make purchases at all or end up in a financial situation where they can’t become a repeat customer.

You may worry about selling to customers who can’t afford the products up front, but don’t worry: like credit cards, buy now, pay later companies pay you when the transaction is made, and it’s on them to pursue non-paying customers.

3 Reasons Not to Add Buy Now, Pay Later to Your E-commerce Site

Buy now, pay later tools aren’t perfect for everyone. As a consumer finance solution, there are some issues you need to consider.

Buy Now, Pay Later Services Often Require Higher Fees

There’s a cost for the increased conversion rates and new customers that buy now, pay later can bring. They come in the form of higher fees. Klarna, for instance, charges a $0.30 fee and a variable charge of up to 5.99%. That’s significantly higher than almost all Visa and Mastercard payment gateways.

It’s not just the higher fees you need to worry about. There’s also the opportunity cost of listing another payment solution. Every time consumers use a buy now, pay later option, they are choosing not to use another payment option with lower fees.

Buy Now, Pay Later Could Encourage Consumer Debt

While buy now, pay later solutions are marketed as consumer-friendly finance products, some critics believe they are just another way to trick consumers into taking on more debt than they need.

This is true whether you sell t-shirts at $10 a pop or mattresses for $1,000. Buy now, pay later encourages consumers to take out credit agreements with third-parties even if they can already afford to pay for the product in cash.

You Could Risk Your Reputation if Buy Now, Pay Later Problems Arise

Owing to the issues above, buy now, pay later solutions have received a lot of negative media coverage. There’s every chance these solutions may be looked on favorably in the future given the value they provide for some consumers—but only time will tell.

If negative media coverage of these solutions grows, and public opinion turns against these options, brands that facilitated these payments may become targets.

However, this coverage could disappear or improve as people become more used to these products, so it’s something to consider but not necessarily something to panic over.

Best Buy Now, Pay Later Tools

Competition in the buy now, pay later space is fierce and growing. That means consumers have more options. You’ll probably want to consider having more than one buy now, pay later option to keep consumers happy.

Here are some of the leading players you should consider integrating into your checkout.

Klarna

Klarna is a Swedish bank and one of the most prominent players in the buy now, pay later market, partnering with thousands of businesses in almost 20 countries. The platform offers users two ways to make repayments: “slice it” and “pay later.”

With slice it, consumers pay for purchases in four installments over six weeks. With pay later, consumers receive a bill for the full amount after 30 days. The payments are interest-free for consumers who qualify. Brands using Klarna include Uniqlo, H&M, and Anthropologie.

Affirm

Affirm is designed to help consumers finance purchases of all sizes. It supports small, everyday purchases like the rest of the solutions in this list, with interest-free payments split over weeks or months.

It also helps consumers make more significant purchases or needs like car repairs with interest-bearing loans spread over six to 18 months. How long consumers spread out the payments is up to them.

Affirm also doesn’t charge any fees, including late and repayments fees. There’s no fee to open or close an account, either. Brands using Affirm include Peloton, Walmart, and adidas.

Quadpay

Quadpay lets consumers split purchases into four installments paid over six weeks when they shop online or in-store. Approval is instant and performed using soft credit checks.

There’s no need for store owners to install Quadpay at their checkouts. The payment tool is available anywhere Visa is accepted because the company provides users with their own Quadpay Visa card numbers.

All your customers need to do is choose the retailer and enter the purchase amount—Quadpay takes care of everything else.

Sezzle

Sezzle lets consumers split purchases into four interest-free payments due over six weeks. There are no fees if consumers pay on time, and there’s no impact on their credit ratings.

Sezzle partners with over 24,000 stores, including Brandless, YoungLA, and GHOST, and integrates with all leading e-commerce platforms.

Afterpay

Afterpay lets consumers make interest-free purchases and repay the amount with four equal payments due every two weeks. If consumers miss a payment, Afterpay charges them $10. A further $7 will be charged if they fail to make payment within a week.

Afterpay differs from some lenders on this list by approving users for every purchase rather than approving an account. The company has stated its algorithm has been programmed to favor users who have previously used the service and paid on time. Participating brands include Jimmy Choo, lululemon, and UGG.

Conclusion

It’s essential to provide as many payment options as possible and give your consumers their preferred choices. Integrating a buy now, pay later solution can result in more sales, decrease cart abandonment rates, and build trust.

You also need to consider drawbacks, like the higher rates that come with buy now, pay later options.

Will you be adding a buy now, pay later solution to your site, and if so, which one?

6 Alternatives to Amazon For E-commerce

6 Alternatives to Amazon For E-commerce

With a net worth of  $1.7 trillion, Amazon has dominated the e-commerce sector for years, leaving many of its competitors in the shade. But are there alternatives to Amazon?

With an audience as vast as Amazon, small business start-ups and solo entrepreneurs flock to the site to sell the products, get established, and build their enterprises. Despite the audience Amazon offers, you may want to look for other online venues to list your items.

There are many good reasons to broaden your e-commerce horizons.

First, it makes little sense to put all your eggs in one basket. Second, selling on a wider range of marketplaces gets your products in front of a larger audience. And finally, looking at the other choices available could save you money on fees, or get you closer to your target buyers.

Below are some viable alternatives to Amazon. We’ll look at their advantages, their fee structures, and what makes them different.

Why You Should Use an Alternative to Amazon for Your E-commerce Business

We already touched on one of the main reasons to seek other venues: the perils of depending on one sales platform.

It’s not unheard of for sellers to have their accounts blocked. If you haven’t already established yourself on one of the alternatives to Amazon, your business could tank.

However, by setting up multiple accounts with different marketplaces, you’ve got greater flexibility if things go wrong. Plus, you can use other online platforms to test out which ones are the best for your products.

And there are other benefits in finding additional marketplaces, like:

Greater Flexibility 

All e-commerce sales platforms have some measure of control over your business. They determine:

  • What products you can list
  • The terms and conditions of doing business
  • Your payment options
  • Shipping fees

These terms might not be suitable for your business. So, If you’re looking for greater flexibility, then seeking alternatives to Amazon is a good idea.

Better Customer and Vendor Support

Perhaps you feel the vendor or customer support is lacking. Amazon provides useful resources for sellers, like its university. But some sellers feel seller support is sometimes thin, especially when things go wrong.

More Shipping Options and Lower Fees With Some Amazon Alternatives

Amazon has changed its fee structure over the years, bringing frustration to some.

Amazon sets its professional selling plan at $39.99, with individual plans available free. And referral fees differ, depending on which category you’re selling in.

Shipping is a further reason to consider seeking alternatives as individual sellers on Amazon lack flexibility over their shipping costs.

If you’re looking to cut fees or branch out, then signing with some alternatives to Amazon may allow you to further scale your business while reducing costs.

Amazon Alternative Payment Choices

If you’re a seller on Amazon, you’ll know it makes payment via ACH or electronic funds transfer. Amazon distributes these payments to your bank account every two weeks, and they can take up to five days to clear.

But that doesn’t always work for everyone. If you’re a small business and cash is tight, signing up to e-commerce platforms with a broader range of payment options can improve your cash flow.

What to Look for in an Amazon Alternative

Before you search for alternatives to Amazon, you need to decide what you want from your business. You’ll need to consider the products you’re selling and your target customer, too.

For example, if you’re selling printable products, Etsy could be an excellent choice. Or, if you’re looking for consumers who understand tech, you may find Newegg works well for you.

Other areas you’ll want to think about include:

Ease of Use

Marketplaces that allow you to add items efficiently mean you can list more products in less time. But you’ll want to view any alternatives to Amazon from your customer’s perspective too.

How important is the ease of use? Well, if you note some recent research from Digital Commerce 360 and Bitrate, you’ll see this is a significant factor in the buying decision.

When researching new platforms, perhaps test them out for yourself and consider areas like:

  • Navigation
  • Ease of checkout
  • Payment options
  • Shipping choices

User Types

Think about your ideal consumer and the type of users the platform attracts. For example, eBay is huge, with 182 million active buyers. It’s great for snapping up limited-time deals, brand name products, and pre-loved items.

However, it’s not always the first place shoppers think of when looking for handmade goods or unique items. They’re more likely to head somewhere like Etsy.

Fees

Fees can take a considerable chunk of your profits if you’re not careful. Depending on the fee structure, some sites may not be suitable if you’re selling smaller, lower value items.

If you need some help in this area, fee calculators are helpful. Here’s a list of the well-known ones.

Best Alternatives to Amazon for E-commerce

What are some of the best Amazon alternatives when you’re looking to sell your products online? Let’s look at some of the top options, in no particular order.

Bonanza

Established in 2007, Bonanza has built itself a loyal following, with a vast range of categories. Sign up is free, and fees are straight forward. Final offer value fees are 3.5 percent for sales under $500. Sales over $500 attract an additional 1.5 percent fee.

Although it’s much smaller than Amazon, Bonanza has some advantages over its larger rival. They include a greater emphasis on building customer relationships and developing a sustainable business through repeat customers.

Equally appealing to sellers is the marketing tools Bonanza provides. These give you access to valuable data about product performance, allowing you to spot trends, optimize listings, and better market your items.

Other features include:

  • Automatic syncing with eBay, Amazon, and Shopify
  • Customized marketing tools
  • Image editing tools
  • Google integration
  • High level of customer support.

But what makes Bonanza stand out is its focus on unique items. It’s not trying to be another Amazon. As Bonanza puts it, it’s a site where you’ll find “everything but the ordinary”.

eBay

One of the most prominent alternatives to Amazon is eBay. Like Amazon, eBay has made considerable changes since its launch back in 1995. Over the years, eBay’s focus has moved away from the collectibles market it used to cater to, and it’s now more product-based.

Many famous brands like Rolex, Hasbro, and Microsoft make their goods available via ebay.com brand outlet site, enabling consumers to bag a bargain. But that doesn’t mean there isn’t still a place for more unusual or collectible items.

On eBay, listing fees and final value fees vary, but it sets many of its final value fees at 10 percent or less. If you need to calculate fees before listing, use an eBay fee calculator.

Some advantages of selling on eBay are:

  • A more comprehensive range of categories
  • More payment options for shoppers, like a credit/debit card, PayPal, and local collection. Sellers can also accept Apple Pay, Google Pay, and gift cards through managed payments.
  • Improved branding through eBay stores and marketing materials

What makes eBay stand out, though, is its auctions. Auctions may not be ideal for every business. However, sellers who specialize in collectible or rare items may find the bidding pushes their final sales price up higher than they could’ve imagined.

Etsy

If your business primarily sells printable products or art and craft items, then Etsy might be for you. Of the many alternatives to Amazon, Etsy has perhaps one of the most affordable and straightforward pricing approaches.

Each listing costs just 20 cents, and the listing is good for four months. Then there’s a five percent transaction fee for goods that sell. Payment processing fees are variable and depend on location. If you want to grow your business further, Etsy Plus is available at $10 a month.

Re-listing is simple, too. Just select the auto-renew option, and there shouldn’t be anything else to do on your part.

Advantages of selling on Etsy are:

  • Greater customization over how your store looks
  • Ideal for beginners
  • Lower fees
  • Sellers can list collectibles and vintage items on Etsy

That’s the advantages, but there are a couple of possible disadvantages worth mentioning. First, Etsy is much smaller than Amazon, which means there’s intense competition, so your products need to stand out.

Second, although fees are cheaper, you may make more sales on Amazon Handmade because of its larger audience share.

Walmart Marketplace

Amazon dominates e-commerce, but Walmart is gaining ground. Recent sales figures show Walmart’s e-commerce sales have soared by 74 percent. This stat means if you’re looking for alternatives to Amazon, Walmart could be promising.

Like Amazon, Walmart now offers a fulfillment service. Although storage and fulfillment fees apply, Walmart’s fee structure is less complicated than Fulfillment by Amazon, and referral fees are competitive.

In addition, with Walmart’s marketplace, there’s no start-up or ongoing monthly fees. However, you’ll want to factor in other costs, like unique product codes (UPCs).

Advantages of selling on the Walmart marketplace include:

  • Lower costs
  • Less competition due to buyer/seller ratio
  • Price control over inventory

What makes the platform different? Unlike Amazon, Walmart’s marketplace is only open to invited brands. You can’t just register and start selling. But you can sign up.

To register your interest in selling, Walmart asks businesses to fill out the interest form.

Newegg

Newegg has gained a reputation as the top global tech marketplace online. But it also sells apparel, home and lifestyle products, sports/health-related items, TVs, and plenty more.

As for fees, non-elite membership is free. Elite membership has two tiers ranging from $29.95-$99.95 a month. Commissions vary, with the highest being 12 percent.

Advantages of selling on Newegg include:

  • Can be cheaper for tech products
  • Attracts tech buyers who are knowledgeable about products
  • The Newegg search engine makes finding electronics and components quicker
  • Customized marketing for businesses
  • Various payment choices for sellers including weekly ACH payments, PayPal, Wire Transfer, PingPong, Payoneer, and World First
  • A wide range of payments for buyers, including PayPal and BitPay

But it’s the multi-channel fulfillment option that may interest sellers the most. If you’re selling from various platforms, Newegg provides a central point to manage all your orders.

Shopify

When you sell on a third-party platform, you have limited control. Many online sellers favor setting up their stores the Shopify platform.

The site offers new sellers a 14-day free trial to get them started. After that, a basic Shopify store will cost you $29 a month. Online credit card rates are 2.9 percent + 30 cents. And you should find it easy enough to start selling.

Once you’ve signed up for the free trial, the next steps are to:

  • Add products
  • Selecting images
  • Set shipping details
  • Customize pages for search engines using keywords
  • Create main pages
  • Customize store

The benefits of Shopify include:

  • Highly-rated customer support and selling features
  • Greater customization
  • Large range of e-commerce tools and apps
  • Access to the e-commerce university
  • You can accept a large range of currencies

Conclusion

There are a variety of reasons you might be looking for alternatives to Amazon. Maybe you want a platform that provides a wider range of payment options, a site that’s more niche, or you just want a more extensive selection of online marketplaces to sell your wares.

As you can see, there are many venues available, and they all have their advantages. Sites like Bonanza have established a loyal audience, and Walmart’s e-commerce presence is growing strong.

Niche sites such as Etsy and Newegg are ideal for specialist items, and eBay offers greater customization and various selling methods, including auctions.

If you want to go it alone, there’s always Shopify, where you can set up and market your own e-commerce business.

Are you an online seller? Tell us about your favorite platform and your experiences below.