11 Public Speaking Tips From the World’s Best Speakers & Communication Experts [SlideShare]

11 Public Speaking Tips From the World’s Best Speakers & Communication Experts [SlideShare]

On January 9, 2007, Steve Jobs unveiled the iPhone in one of the most captivating product launches in history. Indeed the iPhone was a revolutionary product, but it wasn’t the iPhone that inspired thousands of people to camp out in the cold over night. It was Jobs’ unique presentation style — which Apple fans referred to as a “Stevenote” — that helped make this among the most awe-inspiring, memorable keynotes ever delivered.

As Carmine Gallo puts it in his book, The Presentation Secrets of Steve Jobs, Steve “transformed the typical, dull, technical, plodding slideshow into a theatrical event complete with heroes, villains, a supporting cast, and stunning backdrops. People who witness a Steve Jobs presentation for the first time describe it as an extraordinary experience.”

Steve Jobs was one of the world’s most captivating communicators. Even if you’re not the star of a highly anticipated product launch or a best-selling author and entrepreneur, chances are, you’re going to be standing in front of an audience at some point in your career.

Click here for our free guide to improving your presentation skills.

Take these lessons from the world’s most captivating presenters and communication experts and apply them to your next presentation.

1. Start with a clear message and purpose.

 “If you can’t write your message in a sentence, you can’t say it in an hour.”

 

Dianna Booher, Communication Expert

Chances are, if you don’t know what’s most important for your audience to know, they won’t either.

Don’t even begin your presentation without first understanding what, in simple terms, you want the audience to take away. This purpose and message becomes your guiding star. Once you can convey it in the simplest terms, you’ll be able to build from that foundation to support your points.

2. Begin on paper, not PowerPoint.

 “The single most important thing you can do to dramatically improve your presentations is to have a story to tell before you work on your PowerPoint file.”

 

— Cliff Atkinson, Beyond Bullet Points

Think back to the last time you prepared for a presentation. Did you start by outlining the story you would tell on paper? Did you then gradually weave in meaningful data, examples, and supporting points, based on that outline? Did you have a clear unifying message that your audience would remember even without the benefit of a transcript or notes?

Chances are, you answered “no” to those questions. If you’re like most people, you probably “prepared” by opening up PowerPoint the night before your presentation, cobbling together a few dozen slides from decks you or your colleagues have used in the past, peppering in a few stock photos, and counting on your ability to “wing it” in person.

The world’s most captivating communicators know better. They invest more time in the idea than the slides. Don’t sell yourself short by jumping head-first into presentation software. Take the time to thoughtfully craft your story on paper before you even think about creating a single slide.

3. Think of your presentation as a story.

 “Personal stories are the emotional glue that connects the audience to your message.”

 

Nancy Duarte, Communication Expert

Expert speakers carefully, painstakingly plan, storyboard, script, design, and rehearse their presentations like an Oscar-winning Hollywood director prepares their film for the big screen. They’ve seen the impact that a carefully crafted story can have on influencing an audience, and they know that skipping this crucial first step is what separates average communicators from extraordinary ones.

According to Nancy Duarte, the communications expert behind Al Gore’s An Inconvenient Truth, presenters should dedicate roughly 30 hours to researching, organizing, sketching, storyboarding, scripting, and revising the story for a one-hour presentation.

4. Tell your story in 3 acts.

“The way something is presented will define the way you react to it.”

 

Neville Brody, Designer

Most presentations follow some variation on the following format:

  1. Who I am 
  2. What I do (or what my company does)
  3. How my product/company/idea is different
  4. Why you should buy/invest/support me now

The world’s most captivating communicators typically rely on a three-act structure, more common in modern storytelling than in corporate conference rooms. The narrative is divided into three parts — the setup, the confrontation, and the resolution — and comes complete with vivid characters, heroes, and villains.

The following image provides a snapshot of the three-act structure and which critical questions are answered for the audience in each:

three-act story structure, which introduces the setup, the confrontation, and the resolution

Notice that this structure turns the typical presentation “flow” on its head.

Instead of following a WHO > WHAT > HOW > WHY flow, master communicators like Steve Jobs prefer a WHY > HOW > WHAT format:

  1. Why should the audience care
  2. How the idea/product will make their lives better
  3. What action they need to take

This works because expert speakers recognize that the first thing they need to do when standing in front of an audience is get them to care.

By structuring your presentation with a clear and compelling beginning, middle, and end, you’ll take your audience on an exciting journey… the kind that inspires action, sells products, and funds businesses.

5. It’s not always about being unique. 

 “I tell my story, not because it is unique, but because it is not. It is the story of many girls.”

 

Malala Yousafzai, Activist and Speaker

Writers and communicators often agonize over how they can be innovative and different. However, sometimes it’s better to be universal and resonant.

Malala’s story has been described as inspiring, courageous, and touching, yet “Malala does not consider herself extraordinary. That is ‘simply Malala,’ as she would describe herself” (Source).

Nonetheless, her speaking and advocacy helps to fight for girls’ education on an international scale.

If you bring authenticity and passion to your audience, saying something new becomes less of a concern.

6. You don’t need to memorize word-for-word.

 “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

 

Maya Angelou, Poet and Activist

It’s natural to want to deliver your speech “perfectly” every time. Your inclination might be to memorize each word or read directly from your speaker’s notes. This can cause a lot of undue nervousness. But guess what? You can let that all go.

Your audience doesn’t know what you were going to say; they only hear what you are saying. And, as Maya Angelou said, they won’t remember the exact words you spoke but rather how you spoke them and how it made them feel.

Instead of memorization, rely on the topic you know well. Practice explaining it off the cuff.

7. Speak from the heart.

 “Emotionally charged events persist much longer in our memories and are recalled with greater accuracy than neutral memories.”

 

— John Medina, Brain Rules

Maya Angelou’s quote in the previous tip isn’t just about memorization, though. There’s another point she’s making.

While virtually every presentation relies on some form of data to illustrate or emphasize the core point, master communicators like Steve Jobs know that data alone ain’t enough.

Science again comes to our aid in explaining how and why this is important. In his book, Brain Rules, molecular biologist John Medina has this to say about the role of emotion on the human brain:

“An emotionally charged event (usually called an ECS, short for emotionally competent stimulus) is the best-processed kind of external stimulus ever measured.” 

Chip and Dan Heath further elaborate on the impact that emotion can have on persuasive communication in their book, Made to Stick: Why Some Ideas Survive and Others Die. The authors describe an exercise that Chip does with his students at Stanford University. The students are tasked with giving a one-minute persuasive speech. Everyone must present on the same topic, with half the class arguing for one point of view and the other half arguing for the opposite point of view.

After everyone has given their one-minute speech, the students are invited to rate each other on the effectiveness of the presentations, and then instructed to write down key points made by each speaker.

Here’s the data they collected from this exercise:

  • On average, the students used 2.5 statistics during their one-minute speeches
  • 1/10 of the students used a personal story to make their point
  • 63% of the class remembered details from the speeches that used stories
  • Only 5% remember the statistics that were shared

The Heaths drew this conclusion from the data:

“The stars of stickiness are the students who made their case by telling stories, or by tapping into emotion, or by stressing a single point rather than ten.”

With this in mind, make sure your presentation content goes beyond pure “facts.” Triggering audience emotion is a guaranteed way to increase retention and impact of your core message. You can do that by speaking from the heart.

8. Use compelling imagery as a component in your speech.

“A picture is worth 1,000 words.”

There’s a reason why expressions like, “Seeing is believing” and, “A picture is worth 1000 words” are so universally recognized — and that reason is based in science.

It’s called the Picture Superiority Effect, and it refers to a large body of research, which shows that humans more easily learn and recall information that is presented as pictures than when the same information is presented in words.

In one experiment, for instance, subjects who were presented with information orally could remember about 10% of the content 72 hours later. Those who were presented with information in picture format were able to recall 65% of the content.

Picture superiority effect demonstrated with the word circle vs. an image of a circle

Not only do we remember visual input better, but we also process visual information 60,000x faster in the brain than we do text.

Sure, it takes more time to find and select awesome images to replace text, but master communicators know that it’s worth the extra effort to achieve maximum impact and maximum audience retention.

9. Ditch the bullet points.

 “The minute you put bullet points on the screen, you are announcing ‘write this down, but don’t really pay attention to it now.’ People don’t take notes at the opera.”

 

— Seth Godin, Really Bad PowerPoint

Seth’s right. Researchers have demonstrated time and time again that text and bullet points are the least effective way to deliver important information. Yet despite clear evidence that wordy, bullet-point-heavy slides don’t work, the average PowerPoint slide has 40 words. No wonder SlideRocket has found that 32% of people fall asleep during PowerPoint presentations, and 20% would rather go to the dentist than sit through another one!

This may be hard to believe, but Steve Jobs never used a single bullet point. Not once. His presentations were always remarkable spare, relying on a few powerful images and carefully selected words or phrases.

Even during product demos where Jobs explains or demonstrates key benefits of a new product, his slides are refreshingly devoid of bullet points. 

Our short-term memory can hold onto fewer than 7 items for no longer than 10-15 seconds.

So, imagine you’re introducing the world’s thinnest notebook. Replace the bulleted list of techie product features with a photograph of a large, manila office envelope.

Or perhaps you’re trying to inspire an audience to help your nonprofit end the water crisis? Skip the bulleted list of statistics in favor of a short, powerful video that shows rather than tells why everyone in the room should care.

10. Spend time rehearsing.

 “Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.”

 

— Nancy Duarte, Communications Expert

Creating a presentation that informs, entertains, AND inspires an audience takes a lot of time. The first 30 hours will be spent researching, sketching, planning, and revising your story. The next 30 hours will go toward building simple, highly visual slides with very few words and NO BULLETS.

But the final 30 hours will go toward rehearsing the delivery.

It takes 90 hours to craft a world-class, 60-minute presentation.

When was the last time you spent 30 hours rehearsing for a presentation?

Of all of the lessons revealed above, this one is undoubtedly the most often overlooked. Don’t be the person who does everything by the book, only to blow it all at the very end by failing to practice. A lot.

30 hours of rehearsing may be painful. It’s definitely time-consuming. But there are no shortcuts to excellence.

11. Use plain English.

 “iPod. One thousand songs in your pocket.”

 

— Steve Jobs

When Steve Jobs introduced the world to the iPod, he could have said something like this: 

“Today we’re introducing a new, portable music player that weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.”

But he didn’t. Instead, he said: “iPod. One thousand songs in your pocket.”

Jobs could have described the MacBook Air as a “smaller, lighter MacBook Pro with a generously-sized 13.3-inch, 1280- by 800-pixel, glossy LED screen and a full-size keyboard.”

Instead, he walked on stage with an office-sized manila envelope, pulled the notebook out and simply said, “What is MacBook Air? In a sentence, it’s the world’s thinnest notebook.”   

Steve Jobs introduces the MacBook Air

Unlike most of his contemporaries, Jobs generally avoided complicated stats, technical data, buzzwords, and jargon in his presentations. Instead, he relied on simple, clear, direct language that was easy to understand, easy to remember, and better yet, extremely “tweetable.” Jobs frequently used metaphors and analogies to bring meaning to numbers.

A closer look at some of Jobs’ most famous keynotes reads like a presentation in “headlines” — powerful, memorable, specific statements that consistently add up to fewer than 140 characters.

Now take a look at one of your recent presentations. Is it buoyant with simple, specific, tweetable headlines? Does the script read like plain English that a 7-year-old could understand? Do you put data and stats in context so their meaning is clear and easy-to-digest? Have you ruthlessly pruned out all of the jargon, including overused, meaningless terms like “integrated,” “platform,” “leading-edge,” “synergy,” and so on?

If you want to improve your ability to persuade an audience, do your best Steve Jobs impression. Use simple language, free of jargon. Make sure your key messages are concrete and consistent. And don’t forget to use vivid metaphors or analogies to provide context and clarity around big numbers and complex ideas. 

Final Thoughts on These Public Speaking Tips

On September 28, 1997, Apple debuted its now famous “Think Different” ad campaign, which featured a series of black-and-white images of iconic figures like Albert Einstein, Martin Luther King Jr., and Amelia Earhart. While their images flashed on the screen, the following words were spoken:

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square hole. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.”

The goal of the “Think Different” campaign was to sell computers. Notice how the word “computer” didn’t appear even once in the script.

I point this out as a final thought, because it summarizes a crucial, remarkable quality shared by most of the world’s most captivating communicators. They may have wildly different presentation styles, but they all have this in common:

They don’t just provide “information;” they convey meaning — and they do it with passion.

Editor’s note: This post was originally published in March 2013 and has been updated for comprehensiveness.

Free Guide Presentation Skills

7 Pro Tips to Create a Presentation For Effective Communication

7 Pro Tips to Create a Presentation For Effective Communication

Do you want to create a presentation for lasting effects?

Do you want your target consumers to take necessary actions just based on your presentation?

Read and find out tips for an excellent presentation. Get to know also, why in today’s high tech world presentation is an essential tool for business.

A presentation is one of the many ways of reaching to your target audience. Nowadays it has become a crucial part of everyday business operations. But creating a presentation is no easy task. In this fast track life, nobody has enough time to spend on anything that is uninteresting and doesn’t serve their purpose. So, as a marketing professional, you should look for ways to create a presentation that is engaging and effortlessly captures your audience’s attention.

Presentations are visual displays that combine several graphical images and stylish texts. To make it attractive and visually appealing, you need to use each element imaginatively. Choosing the right presentation tools like Powerpoint Online or Google Slides  will enable you to produce creative powerpoint presentations.

If you want to make a PowerPoint presentation enticing? you can check out the elements and strategies used in the award-winning PowerPoint presentations.

When you create a presentation, you need to understand what you would deliver?

How would you like to inform your target client about your product and services?

Here we have compiled unique powerpoint presentation ideas only for you.

Presentations can be of three types- analytical, informative and persuasive. All your design principles would depend on the type you choose.

Every presentation should have an exciting story to tell. Weave your thoughts with the format, and design each element. As you create a presentation, it’s necessary to understand audience’s psychology for presenting the best content.

tips-to-create-a-presentation-for-lasting-effects

Take a look at the 7 Pro Tips to Create a Presentation For Effective Communication:

1. Create your presentation keeping audience first

The audience is key to success in every business. You organize a presentation session to inform your target audience about your product and services. Hence, during a presentation, your primary focus should be on your audience. Delivering a slideshow is an easy task, but satisfying your target clients is tough.

How to put your audience first?

Don’t make your presentation only a long list of products and services.

Engage your audience with your performance.

Make it an interactive and exciting session- e.g. before delving into the product’s features, ask your audience what kind of features would they expect from the particular product.

2. Share your presentation for greatest success

Your primary focus of creating a presentation is to inform people worldwide about your brand. How do you do this? Share a presentation online, bring more and more people to your company and brand through proper presentation distributing platforms. Needless to say, before incorporating social media into your presentation, first its essential to identify the channels where your audience is present.

However if you are using SlideShare to upload your presentation, here are three main ways how you can better share your presentation:

  • You can share the URL through email.
  • Use the social media SlideShare Share buttons.
  • Embed the SlideShare on your site or blog too.

share-your-presentation-for-greatest-success

3. Include Links in the presentation for effective communication

When you share your slides online, you need to incorporate clickable links so that clients can get more information on your company and brand.

These links are helpful to direct the audience to your company’s website as well as to other additional resources which are vital for their use. Presentations become useful when you include a link in the ‘ call to action’ button. However, it’s essential to understand that links don’t work in the first three slides of a SlideShare presentation.

There’s a specific trick to follow if you want links to work on all slides in a SlideShare display:

Before uploading a presentation to SlideShare, use presentation authoring software to create links. This way all links will work correctly in SlideShare.

4. Incorporate Call to Action message

Presentations become effective when you include ‘Call to Action’ in it. A ‘call to action’ approach directs your audience to further action. Guiding your audience to the next step is important because without proper advice your audience might not respond to your efforts in the way you expect them to.

Create a presentation with a call to action typically placing it at the end of the slideshow. Be clear with your message- make it clear and noticeable. A pro tip is – ‘If your presentation is lengthy then it’s better to add the message in the middle for a more effective result.’

5. Engage your audience with an spectacular design

Design is another vital criterion for a successful and productive presentation for business communication. Undoubtedly we all work to make it visually appealing. However, you must find out what are recent design trends today. What colors have more effect on your prospective clients? You are aware that a poorly designed presentation would reflect a gruesome image of your company.

  • Identify the perfect slide ratio:

Slide ratio is essential for both online/offline presentations. Mainly three aspect ratios are considered to be perfect for creating a compelling slide story- 4:3, 16:9 and A4 Print Ready. However many users are of the view that the 4:3 slide ratio is essential nowadays.

A presentation is primarily for grabbing the attention of the target clients and informing them about your company brand in an engaging way. Do you know the use of colors plays a huge role in capturing the attention of your audience? According to psychology, there are a few particular colors that have a dramatic impact on the audience. Regarding the uses of useful colors, a stunning example is cited in the blog ‘Color Psychology – What Colors Make Great’ by Noah Zandan. He explains that colors like red, blue, green and purple can influence the potential clients’ buying decision and further move him up to the purchase funnel.

colors-plays-a-huge-role-in-capturing-the-attention-of-your-audience

  • Fonts also play a crucial role:

Presentation is a beautiful concoction of your public speaking skills and efficiently designed slides with readable fonts and impressive colors. Hence, when you create a presentation, you need to choose a font that can interest your client. Research has proofs that San serif font styles like Helvetica, Verdana or Calibri are more preferred by an audience. These fonts are also easily readable online.

  • Design slides with both (online and offline) audience in mind:

The best way to make a presentation is to create it for both online and offline audience. For creating a web-friendly design, keep the composition elements simple. Create SlideShare designs only with one or two main elements per slide. Envato Elements is an excellent source where you can find essential quality graphic elements.

  • Use high-resolution images

Images are a crucial part of your presentation. Hence you need to focus on using high quality images. Plan and incorporate visual content into your presentation with high-resolution photos. Besides every other element, crisp and clear displayed images are out to capture your clients’ attention and compel them to take an interest in your product.

6. Create your presentation with multimedia

If you incorporate multimedia, a visual presentation tools for your presentation, it becomes quite engaging and entertaining. According to surveys, the audience often prefers presentations that have some element of multimedia in it. This feature helps people to understand the theories that you explain. It is said that any online marketers have only first 15 seconds to make an impression on his client. Hence, in these 15 seconds if you can team up your presentation with the multimedia presentation, at least it would create a welcoming atmosphere and keep your audience glued to your presentation.

create-your-presentation-with-multimedia

7. Choose the right presentation software

Choosing the right business presentation software tool is essential for effective communication. A presentation can become the useful model for information dissemination when it’s made using software with engaging visuals and animations. Hence, it’s necessary to choose the right presentation software tools to influence prospective clients’ attention and engage them accordingly. Besides the widely used Microsoft Powerpoint, there are several popular software tools online that can help you create an impressive presentation.

Here’s a list of the best business presentation software 2018 where you can find the best business presentation templates to influence your prospective customers.

A. WPS Office – offers free software for your presentations

WPS Presentation is ideal to use for your next presentation because it’s compatible with PPT and PPTX files. It’s free software and you can find an assortment of impressive templates, animations and range of transitions and effects. In addition to that WPS office has the facility for helping you embed numerous different file types- ( such as Flash SWF files and many other video formats).

B. LibreOffice Impress: offers stunning visuals and graphics

LibreOffice Impress is also a free presentation software that is known to impress the audience with its stunning visuals and graphics. This software is known to have features like import compatibility with Keynote files, export formats including SWF and also it provides full support for embedding fonts effortlessly in your presentations. LibreOffice Impress is an entirely free open source software. However specific features of the modern PowerPoint versions such as collaboration, internet broadcast and animated diagrams are not available in LibreOffice.

C. Canva: for a smart and stylish presentation

Canva enables you to create smart and stylish presentations in your browser ideal to help you make a difference amongst competitors. Canva is a user-friendly software that offers its service mostly for free account holders when you get started. If you look for exclusive designs, you can become a premium account holder and enjoy more options.

D. Prezi : create slick presentation with traditional slides

Prezi takes your presentation to the next level. This is next generation software using it you can create presentation extremely differently. This software enables you to create an eye-catching animated presentation and make your presentations public by default.

To conclude

Presentations are spectacular ways to connect to audience. But to make it more engaging and compelling, use tools and software for your next slideshows. Presentations have three main purposes – to inform, to persuade and to build a good will with your clients. Therefore, you need to create attractive ones. The above pro tips will guide you and help you create enticing presentation and target a diversity of audience.

Want to create an engaging and irresistible presentation? Infographic Design Team has a talented pool of designers who will assist you to create the best presentation with world-class design ideas.

Gif Marketing 7 Ways This Unusual Communication Element Drives Reach

Gif Marketing 7 Ways This Unusual Communication Element Drives Reach

Living in an age where social media platforms are flooded with memes, GIFs and one-liners- it is very tough to oversee the scope of gif marketing & gif advertising on the digital platform. Yes, whatever you are wondering, gifs can very well stand as an incredible marketing tool for digital branding. Why? Because the full engagement of the users that it fetches across different platforms of social communication has made it a lucrative aspect to be included for gaining customer attention.

Did you know?

Giphy serves more than 1 billion GIFs per daySource

Using gifs for business may raise the concern on how they prove to be effective because gifs are plainly used for entertainment purposes; how can they be included in serious business?

Before jumping into the 7 ways how businesses have already been using gifs in their marketing, know this universal marketing truth that whenever any popular trend sticks for a long time, organizations ensure to use it in different ways for reaching the target audience. The concept of gif marketing is not at all ineffective even if it is new!

1. Businesses Use Gif In Email

Excepting platforms like Outlook 2007+, all other email software used to reach clients support the exchange of gifs. Taking advantage of this, many businesses have been embedding gifs in their newsletters and making their email marketing campaigns a great success. Instead of using plain and texty images in the mail, awesome gifs are taking the place. Gifs in emails are a great way to develop anticipation, understanding and excitement in the customers. It is a powerful way to germinate emotions in the people for the brand’s products and services. The only important thing to ensure here is that it does not appear as spam.

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2. How-to Videos can have Gifs

Demonstration videos or how to videos are essential tools of marketing for companies who mainly sell products. Although, instructional videos are also ideal for many other industry verticals in this case. Videos generally come with a play button and with gif. We have come across these excellent explainer gifs many a time in MailChimp. In fact, when they roll out a new feature or update, they use gifs to let their customers know.

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These gifs are nothing but screen recordings that are edited to be shown in important frames. Gifs don’t rely on any kind of action from the viewer and channelize information clearly. Create one gif with many levels of tutorial or create multiple gifs for each point; the way you would conduct gif marketing solely depends on your digital marketing strategy.

3. Gifs are vital for Illustrating Products

Still photographs, HD videos, e-flyers and what not?! Brands leave no stones unturned to showcase how attractive their newly launched or a new conceptualized product is. Now, it is time for the digital marketing gifs to be their torch-bearers. If you are thinking how gifs can actually provide an excellent first glance, then look at Hershey’s gif below:

[Creator] [Source]

How amazingly the confectionery and candy giant has impressed every customer with the adorable Hershey kisses dancing together. Reading between the visual content, one understands that Hershey’s kisses are the most eligible sweet accompaniments for every joyous occasion.

4. Increase Homepage Traffic with Gifs

By this time, we have come to know the broad scope of adding any animated elements on the homepage of your website. With the same benefits, gif inclusion on the home page can fetch greater engagement for a brand. They, alongside attracting the target audience, also increase the average spending time as well as the amount of new traffic over the time. Gifs also create a delightful visiting experience for the customers as they feel interested in exploring your lively website.

A word of caution: Never overdo your homepage with this otherwise fantastic tool. A heavily decked-up webpage can significantly result in losing ranks in the search engine page and also turn your customers away from the page.

5. Heightened Social Media Presence

With gifs, we began our journey of knowing this eccentric and entertaining flash content. Social media marketing gifs came way after the content reeled in significant popularity or, as mentioned before in this informative- stayed there for a long time as popular trend. Many prestigious organizations have continuously treated their target customers with fantastic gif contents on social media, which fetched them overnight success and exposure to paths untraversed. The companies exponentially increased their target customer base with heightened popularity, more than before. Below is a great example of a great social media gif.

[Source]

The gif above is extremely simple yet engaging that grabbed the attention of its customers. It does not stick to the usually strict norms of its product or brand ethos, which is okay because- IT IS MADE FOR ENTERTAINMENT PURPOSE!

6. Gif-Based CTA’s

Only a few people could discover the potential of a gif as an out and out Call-To-Action. We all know the benefit of animated CTA banner or video in this case and Gifs too carry the same element of attracting the attention of its viewers and enabling them to take a favoring decision for the brand. Add taglines, funny characters, caricatures, fabulous color palette, or even a story of a microsecond- the right gif CTA will indeed go a long, long way in fulfilling your digital marketing goals.

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This humble CTA, with a mere two words, is enough to trigger the customer to take any action and make a decision to avail a brand’s products or services. Place the gif on the landing page or in a blog; gif CTAs are unusual means of marketing.

7. Elucidating Product Functionality

Extending the point of illustrating the products, gifs can also be used for showing the functionality of the same. It is not necessary for them to only showcase the nice looking packaging; gif can also highlight the critical levels that will lead to the product’s full optimization. In easier words, the gif can show the functionality of the product through detailed steps. This can be ideal for making the customer learn to use the product in its fully optimized capacity with error-free technical functioning. For example, one can get a clear idea of his or her car engine care when the company releases the step-by-step care guide of the same. In case your business does not deal with any physical product, you can still build a gif citing your service’s benefits.

How Can Gifs Be Found?

Relevant and incredible gif contents are never easy to find. However, below, we provide you an informative guide on how you can make the best efforts to extract the best content to your needs.

A. Finding Gifs On Google

  • Enter your search term
  • Click on Images
  • Click on tool for accessing the submenu
  • Select the animated option from the Type dropdown

B. Finding Gifs On Twitter

Twitter comes with a gif library since they partner the gif websites or gif maker hubs GIPHY & Tenor

  • Click on the Tweet for a new post
  • Inside the message box choose the option of adding gif
  • Type in your topic of interest or relevance
  • Select the most suitable one for your post

C. Finding Gif On Facebook

Facebook, too, comes with an extensive Gif database. You can search for a new gif in the following ways

  • Make a new post
  • Click on the ellipses for more option
  • Select gif from options
  • Type in your topic
  • Select that fits your post

D. Gif On Instagram

Instagram is a different platform in comparison to the aforementioned ones. More than gifs, they prefer the Boomerang loop video created by their app. But yes, they do allow searching for gif stickers through Giphy for Instagram stories.

  • Select video or photo for Instagram Story
  • Click on sticker app
  • Select the gif option
  • Search for your relevant gif

Social Media Is The Best Place To Share Gif. Here’s How You Can Do With These Recommended Tips:

For Facebook: Use high-quality animations, choose subtle motion, use links with .gif with less than 8mb size.

For Twitter: Use looping gifs; otherwise, after playing after one time, the content will become static, use between 5mb to 15mb, use one gif for every tweet, use links ending with .gif.

For Instagram: Only when you add sticker to your gif, you can create stories; you can also create a video of 15-second loop in mp4 format and share it as gif on the platform.

Choose Professional Help For Achieving Your Goals

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