The Complete Guide to Firmographic Data

The Complete Guide to Firmographic Data

Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers.

Part of the problem is supply — bigger data volumes offer greater insight around B2B and B2C buying preferences both immediately and over time.

But variety also plays a role. While information about individuals at a company (demographics) and the technology they use (technographics) can help enhance marketing and sales outcomes, there’s also a place for firmographics, which are datasets that help businesses effectively segment organizations into meaningful categories.

The challenge? Although this is a great high-level definition, it doesn’t offer much in the way of specifics or actionable strategies.

In this complete guide to firmographics, we’ll define firmographic data with a look at key forms and functions, explore how it’s used for segmentation, and dig into the types of questions that can help your company locate — and leverage — firmographic data.

Download Our Free Buyer Persona Guide + Templates 

What is firmographic data?

Demographic data focuses on information tied to individuals. Data such as contact names and customer purchase preferences are examples of demographic assets that can be used to drive targeted marketing campaigns.

Firmographic data shifts the focus to organizations — or firms — to collect and analyze key information about the operation of enterprises themselves. Common firmographic data examples include:

  • Industry type — From manufacturing or logistics organizations to financial, professional or legal service firms, industry type is a key vector for segmentation. Worth noting? Many companies occupy more than one industry vertical and can also occupy multiple firmographic segments.
  • Organizational size — How big is the organization, both in terms of physical location and staff size?
  • Total sales and revenue — Both quarterly and annual information is relevant here. While annual sales and revenue data can drive long-term sales strategies, quarterly results can help pinpoint more immediate needs.
  • Current location — Where is the company headquarters located? How many satellite offices do they have, and where?
  • Ownership framework — Is the company a public organization? A private enterprise? An NGO, charity or non-profit? Each comes with their own unique market approach.
  • Growth trends — Is the company growing, downsizing or maintaining its current market position? All three movement metrics offer opportunity, but must be approached in different ways.

There’s also a crossover segment of firmographic and demographic data as it relates to specific job roles, titles, departments, and potential buying power.

By understanding more about the people responsible for decision-making within an organization along with the operational framework that surrounds them, businesses can better target marketing efforts to receptive audiences with the power to take immediate action.

Benefits of Firmographic Segmentation

The primary goal of firmographic data is to help organizations segment potential B2B customers into meaningful segments, which in turn can reduce the distance between observation and action.

If marketers, sales teams, and C-suites have access to segmented information that classifies prospective clients by size, location, revenue, or current growth trajectory, they don’t need to spend time and effort separating this data before making decisions. Instead, potential purchasing partners are pre-sorted into relevant categories.

Segmentation offers specific benefits for organizations, such as:

1. Improved market targeting.

Understanding the physical and market size of potential B2B buyers can significantly improve sales targeting. Here’s why: Smaller, “mom and pop” businesses don’t have the same needs as larger enterprises — while both are potentially valuable clients, their paths from initial contact to sales conversion are significantly different. For example, while many SMBs want one-size-fits all solutions to help reduce total complexity, many enterprises are after custom-built tools and technologies to help address specific issues.

2. Enhanced customer service.

Leveraging key firmographic data about where companies are located and how their employees are geographically distributed can help improve customer service offerings. Consider a manufacturing firm located entirely within a single state — chances are they’ll prioritize partners that can deliver local service. Multinational firms, meanwhile, often prefer on-demand, distributed digital services.

3. Long-term buying potential.

Companies moving up the market offer the potential for B2B businesses to get in on the ground floor and enjoy increased conversion volume over time. Enterprises that are currently downsizing, meanwhile, also come with sales potential but require a different approach with services that are both cost-effective in the short term and can scale over time as revenue targets evolve.

Key Firmographic Questions

So how do you gather firmographic data that’s relevant to your brand and can help drive corporate success? It all starts with asking the right questions. Commonly-used queries include:

  • When was the company founded?
  • How many employees in total does the company have?
  • How many staff at each office or satellite location?
  • What is the company’s revenue per year?
  • What percentage of their target market share does the company currently have?
  • Are they currently in a growth phase, downsizing or remaining relatively consistent?
  • What does their organizational structure look like (flat leadership, standard hierarchy, etc.)

When it comes to collecting firmographic data, you’ve got three broad options: Survey companies directly, conduct online reconnaissance or purchase firmographic information from a data clearinghouse or similar service.

All three come with potential benefits and drawbacks. For example, while surveys offer the most accurate firmographic information, many companies prefer not to share this data — especially if you’re taking a “cold call” approach.

Online searches, meanwhile, can turn up a host of useful firmographic data but there’s no guarantee about its accuracy or relevance; the actionable value of data gathered this way depends heavily on the source and the date the information was obtained.

Purchasing data from a reputable seller provides the most accurate and up-to-date option, but prices vary significantly and it’s worth cross-referencing this information with publicly available sources to ensure sellers are consistently accurate.

Finding a Firm(ographic) Foundation

Timely, accurate and actionable “graphic” data — demographic, technographic, and firmographic — can help B2B organizations create custom-built sales and marketing strategies and improve overall conversion rates.

To ensure firmographic frameworks deliver intended outcomes, it’s critical for companies to focus on both segmentation forms and decision-making functions.

By asking the right questions, accurately segmenting potential customers and using this data to inform sales and marketing efforts, companies can reduce the time between information and action while simultaneously increasing sales success.

Blog - Buyer Persona Template [Updated]

The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2021

The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2021

How many times have you seen a killer marketing campaign and thought to yourself, “Wow, I wish I would’ve thought of that!”

(Glossier, I’m looking at you.)

We’ve all been there.

The truth is, when you’re just starting out, it can be tough to know whether your strategy is as comprehensive and powerful as it could be.

To help ease some of that uncertainty, we’ve created this guide that’ll show you step-by-step how to create a marketing strategy that leaves no stone unturned.

Let’s dive into the five critical components of a complete marketing strategy in 2019, followed by some examples for further inspiration.

Download Now: Free Marketing Plan Template

1. Build a marketing plan.

Wait, I have to make a plan for my strategy? What’s the difference? Your marketing strategy provides an overview behind the reasons why your marketing team will need certain resources, take certain actions, and set certain goals over the year. Your marketing plan is the specific actions you’ll take to achieve that strategy.

Not sure where to start? This free marketing plan template can help. 

how to create a marketing planImage source

The right template can help you build a marketing plan that identifies your budget for the year, the initiatives your marketing organization needs to tackle, and the marketing channels you’ll use to implement those initiatives. And it will tie everything back to a business summary, to keep you aligned with overarching company goals.

2. Create buyer personas.

If you can’t define who your audience is in one sentence, now’s the chance to do it. A buyer persona is an example of your ideal customer.

For example, a store like Macy’s could define a buyer persona as Budgeting Belinda, a stylish working-class woman in her 30’s living in a suburb, looking to fill her closet with designer deals at low prices.

With this description, Macy’s Marketing department can picture Budgeting Belinda and work with a clear definition in-mind.

Buyer personas have critical demographic and psychographic information — including age, job title, income, location, interests, and challenges. Notice how Belinda has all of those attributes in her description.

You don’t have to create your buyer persona with a pen and paper. In fact, HubSpot offers a free template you can use to make your own (and it’s really fun). Buyer personas should be at the core of building your strategy.

3. Identify goals.

Your marketing strategy goals should coincide with your business goals. For example, if one of your business goals is to have 300 people attend your annual conference in three months, your goal as a marketer should be along the lines of boosting online RSVPs by 10% at the end of the month.

Other marketing goals might be to increase brand awareness or generate high-quality leads. You might also want to grow or maintain thought leadership in your industry or increase customer value. Whatever your goals, identify what they are and how your marketing organization can work to achieve them over the next year.

4. Select the appropriate tools.

Once you have your goals identified, make sure you have the right tools to measure the success of those goals. Online software like social media schedulers gives you analytics to help you keep track of what your audience likes and doesn’t. Alternatively, you might consider Google Analytics to measure blog and web page performance.

Additionally, it will be helpful if you make your goals SMART — to do so, take a look at How to Write a SMART Goal [+ Free SMART Goal Template]. Here are a few tools that can help you track and measure the success of your marketing goals:

Trello

trello-for-marketing-planning

Trello keeps your marketing team on track and openly communicating about the projects they’re working on. Create boards for individual campaigns, editorial calendars, or quarterly goals.

Built-in workflows and automation capabilities keep communication streamlined, and simplicity keeps your marketing team focused on the work that matters.

Pricing: Free; Business Class, $9.99/user/month; Enterprise, $17.50/user/month for 100 users

Monday.com

monday.com-hubspot-integrationEverything on Monday.com starts with a board or visually driven table. Create and customize workflows for your team and keep groups, items, sub-items, and updates synced in real time.

You can also transform data pulled from timeline and Gantt views to track your projects on Monday.com and ensure deadlines have been met. Plus, with more than 40 integrations — from SurveyMonkey to Mailchimp and, of course, HubSpot — you can visualize your data and ensure your whole company is collaborating.

Pricing: Basic, $8/month/seat; Standard, $10/month/seat; Pro, $16/month/seat; Enterprise, contact for pricing

SEMRush

semrush-marketing-planning-benefitsSEO continues to be a huge factor in the successful ranking of your website. SEMrush allows you to run a technical SEO audit, track daily rankings, analyze your competitor’s SEO strategy, research millions of keywords, and even source ideas for earning more organic traffic.

But the benefits don’t stop at SEO. Use SEMRush for PPC, building and measuring an effective social media strategy, content planning, and even market research.

Pricing: Pro, $99.95/month; Guru, $199.95/month; Business, $399.95/month

BuzzSumo

buzzsumo-content-measurement

BuzzSumo allows you to analyze data to enhance and lead your marketing strategy, all while exploring high-performing content in your industry to increase engagement. Use the platform to identify influencers who may help your brand reach, and monitor comments and trends to make the most of every turn.

They also have tools to help with crisis management and video marketing as your needs evolve.

Pricing: Pro, $99/month; Plus, $179/month; Large, $299/month; Enterprise, $499+/month

Crazy Egg

crazy-egg-website-optimizationNeed to optimize your website this year? Consider getting started with Crazy Egg. You’ll be able to identify “attention hotspots” on your product pages, track ad campaign traffic on your site, and understand if shoppers are clicking where you want them to. You can even make sure your “buy now” buttons are in the best place.

Crazy Egg also offers recordings, A/B testing, and more to help ensure your website is offering the best user experience and the best return.

Pricing: Basic, $24/month; Standard, $49/month; Plus, $99/month; Pro, $249/month; Custom options available upon request

5. Account for existing resources.

Decide what you already have in your arsenal that can help you create your strategy. To streamline this process, think of your assets in three categories — paid, owned, and earned media.

Paid Media

Recall that paid media means any channel you spend money on to attract your target audience. Twitter, Facebook, and LinkedIn offer paid media options that boost your exposure.

Owned Media

Owned media is any of the media you create — blog posts, ebooks, images, and infographics that your marketing team has created are examples of owned media.

Earned Media

Earned media is another way to say user-generated content. Shares on social media, tweets about your business, and photos posted on Instagram mentioning your company are all examples of earned media.

Gather your materials in these areas and consolidate them all in a single vehicle so you’ll have a clear vision of what you have and how you can integrate the three channels together to maximize your strategy.

For example, if you already have a blog that’s rolling out weekly content in your niche (owned media), you might consider promoting your blog posts on Twitter (paid media), which customers’ might then re-tweet (earned media). Ultimately, that will help you create a better, more well-rounded strategy.

The free option? Tweet it from your company’s Twitter or post it on Instagram and use relevant hashtags to spread it.

If you have resources that don’t fit into your goals, nix it. This is a great time to clean house or identify gaps in your materials.

6. Audit and plan media campaigns.

Cleaning house segues straight into this step. Now, you must decide which content is going to help you. Focus on your owned media and marketing goals. For instance, will updating the CTAs at the end of your blog posts help you increase RSVPs to your event?

Next, look at your buyer personas. Let’s say you work for a video editing software company. If one of your persona’s challenges is adding clean sound effects to their videos but you don’t have any content that reflects that, make a 15-second demo video for Instagram to show how great your product is at solving that challenge.

Finally, create a content creation plan. The plan should include the title, goals, format, and channel for each piece of content. Be sure to include which challenge it’s solving for your buyer persona.

For ideas on content creation or a more in-depth look at how to create a content plan, check out our post, The Ultimate Guide to Content Creation.

7. Bring it to fruition

At this point, your market research and planning should help you visualize how your strategy will be executed (and by which teams).

The final step is to bring that all together — to put actions into your planning. Create a document that maps out the steps you need to take to execute your campaign. In other words, define your strategy.

Think long-term when creating this document. A standard strategy document is 12 months. This structured timeline should be the home base for your strategic marketing efforts.

To paint an example, let’s go back to the video software company.

Maybe in January, you will launch a software update that improves the exportation process for users. In April, you want to publish an ebook that explains editing terms to your buyer personas, and in September, you plan to launch an integration with other software.

Remember, your digital strategy is unique to your business, so the document should be, as well. As long as the strategy includes all of the necessary information, you’ll be all set to take your company’s brand from okay to outstanding.

Now that we’ve explored five critical steps of a complete marketing strategy, let’s look at some “Why didn’t I think of that?” strategies to inspire your own.

Examples of Successful Marketing Strategies

1. Regal Movies

Digital strategy: Owned media

Regal Movies took the Halloween spirit to a new level, even re-naming their Twitter to reflect the spirit of the season. This “Monster Madness” poll is a fun, interactive way to get followers invested in Regal’s content:

Regal Movies' owned media

Image Source

Regal’s tweet is an example of owned media because the company was in full control of the answers followers gave (and, apparently, American Werewolf didn’t stand a chance). Regal effectively kept true to their brand by using only classic movies in their poll,, while still putting a modern spin on it.

This is also a good example of how retweets don’t necessarily equal success. While four retweets isn’t that big of a deal, check out the votes: 461. That means there were over 400 interactions with a single tweet.

2. Taco Bell

Digital strategy: User-generated content, earned media

Real love is taking your engagement photos at your favorite fast food Mexican restaurant — right? User-generated content is one of the best ways to gain traction in your strategy — it demonstrates your appreciation for loyal customers, and also incentivizes other users’ to promote your products for the chance at a similar shout-out. Plus, sometimes the content your brand-lovers create is really, really good:

It’s not every day someone takes engagement photos at a fast-food restaurant, and Taco Bell jumped at this earned media opportunity. Earned media is at work here because this couple is saying they love baja blasts and crunchwraps as much as they love each other — so it must be delicious.

3. Small Girls PR

Digital strategy: Event marketing

Wait, is that Keke Palmer?

Small Girls PR is a boutique PR company based in New York, and one of the company’s talents is throwing amazing events for their clients, like Olay. This event recap carousel on Instagram is an effective event marketing example.

Event marketing is a fantastic opportunity to boost awareness for your brand. Not every business needs to throw lavish events, either. Event marketing can be as simple as the last company outing you had at your team’s favorite brewery.

Posting a quick recap on Instagram sheds light on your business’s culture, and demonstrates your appreciation for your employees’, ideally incentivizing others to apply.

4. Diesel Cafe

Digital strategy: Word of mouth

Boston-local cafe Diesel Cafe is more than just a great location to get vegan bagels. It also rocks at word-of-mouth marketing. In fact, Diesel even has a website dedicated to it — a place where fans can submit letters about the fun times they’ve had at the cafe:

Check your company’s Yelp climate. Are people giving you nice reviews? Showcasing some of them on your social channels is an effective opportunity to provide social proof that your products or services are a worthwhile investment, since people typically trust peers more than ads.

5. Target

Digital strategy: Paid media, Twitter cards

If you’ve got the budget for paid media, take full advantage of it. Paid media is when you pay social channels, like Twitter, to promote your content on their site. By doing this, your content reaches new audiences you might not be able to reach organically:

An inclusive ad from Target about fall shopping uses Twitter cards to promote their brand and offer easier ways to shop — simply click on the photo, and you’re redirected to a purchase page. More social channels are offering ways for shoppers to purchase in-app or close to it, driving sales and boosting exposure for brands.

Ultimately, creating a complete marketing strategy isn’t something that can happen overnight. It takes time, hard work, and dedication to ensure you’re reaching your ideal audience, whenever and wherever they want to be reached.

Stick with it (and use some of the resources we’ve included in this post), and over time, research and customer feedback will help you refine your strategy to ensure you’re spending most of your time on the marketing channels your audience cares most about.

Editor’s note: This post was originally publishing in October 2019. It has been updated for freshness and accuracy.

Marketing Plan Template

How to Use Clickfunnels For Affiliate Marketing (Complete Tutorial)

How to Use Clickfunnels For Affiliate Marketing (Complete Tutorial)

How to Use Clickfunnels For Affiliate Marketing

Sales funnels are one of the best ways to convert your visitors into leads and then those leads into customers.

Clickfunnels is by far the best sales funnel builder you can have in 2020. There are some alternatives like Kartra, Leadpages, etc.

But, none can do better than Clickfunnels.

So, Today in this tutorial, I will explain how you can use Clickfunnels for affiliate marketing and make a huge amount of money from it.

Here is brief about what you will learn in this Tutorial

  • You will set up a highly converting sales funnel on ClickFunnels
  • Set up an email marketing campaign for your funnel.
  • Some of the best traffic sources.

Disclaimer – This page may contain links to affiliate websites, and we receive an affiliate commission for any purchase made by you on the affiliate website using such links.

The Complete Tutorial to Use ClickFunnels for Affiliate Marketing

Setting Up Your ClickFunnels Account

Setting up Clickfunnels is quite easy and straightforward. If you already have a ClickFunnels account, you may skip this step.

Otherwise, You can indeed start using for free using 14-day Trial that ClickFunnels offer. Here’s how you can set up your free account

  1. Go to ClickFunnels.com and click on the “Start Free 14-day Trial Now” button
  2. You will be prompted to enter your details like name, email and password.
  3. On the next page, you will have to choose a plan that you want.

Here is a small comparison between the 2 planes. Choose according to your needs.

clickfunnels pricing

Unless you are some kind of a professional internet marker, you wouldn’t need the Clickfunnels platinum. So, I suggest you go with the basic plan.

But, the basic plan doesn’t come with an email marketing tool. So, we will use another tool called Getresponse for our email marketing campaign.

  1. After selecting the plan, you will have to input your debit card or credit card information. But, don’t worry, you will only be charged when the 14-day free trial ends.
  2. That’s it, you will now be redirected to your dashboard.

Related Article :- Is ClickFunnels Worth it in 2020? – ClickFunnels Review 2020

Selecting Your Affiliate Product

Before we start creating a sales funnel, we need an affiliate product. Affiliate products can be found from Clickbank, JVZoo, WarriorPlus or even Clickfunnels. You can choose any product you like.

For this tutorial, I will be choosing a product which offers some free training. That way, the chances of converting a visitor into a lead is really higher.

The affiliate product is from ClickFunnels itself. It’s called LadyBossMovement. It offers a 48-hour on-demand free training, which is exactly what we want.

This affiliate product can be found on Clickfunnels affiliate page.

Now, this offer can be promoted like everyone else does, by driving traffic to the affiliate offer directly.

But, instead, you should first collect the email address of the person and then slowly nurture them by sending them emails once in a while.

P.S – You may select any affiliate product that you want. But, make sure that it provides some kind of free training or a free product with it.

Related ArticleMake money With ClickBank On Complete Autopilot (For Super Affiliates!)

Creating Your Funnel

Once you select your product, it’s time to build your funnel. This funnel will have just 2 pages, the landing page and the thank you page.

Follow the steps below to design your funnel:-

  1. Head over to your ClickFunnels dashboard. Click on “Click Funnels” in the menu and then click “Funnels”.
  2. Click on “Add new”
  3. You will have 2 options here Clicking on “Create New Funnel” will let you create a funnel in your own or you could click “start cookbook”, which will list 22 different funnel types that you can use for your business.
  4. After you select your template, you will finally reach a page like this one.

You can now edit anything you want in each of these steps. The editor is very easy to use and you do not need any technical knowledge for that.

The design of the landing is pretty simple and it should be. I have used this exact same landing page to create a ton of leads.

You would get a landing page like this one shown below.

The second step in the funnel is the thank you page. This page is shown to your visitors once they submit their email address.

You will have to make some changes to thank you page.

The thank you page will consist of the thank you message and a video which promote another affiliate product which closely relates our primary product.

In this case, I will be using a ClickFunnels intro video for encouraging my visitors to start their free trial. I will also add a button which directs the users to the free trial of Clickfunnels when clicked.

In The End, the thank you page will look like this.

Now, we need to link this page to the Optin/landing page. To do that, copy the URL of the thank you page. Then go to the editor of the landing page, select “General” from the “Settings” tab on the menu. Paste this URL to the field where it says “on submit go to”.

Your Funnel is not finished yet. You will now need a powerful email marketing tool to nurture your leads and finally make them buy your affiliate product.

Related ArticleClickfunnels vs Kartra? Which is Best For Your Business in 2020?

Setting Up Your Email Marketing Tool

Email marketing is one of the best ways to reach a potential customer. The email marketing tool that we will be using is Getresponse.

It is a very powerful tool and moreover, it is free for the first 30 days.

Once a visitor enters his/her email address you would need to send out the link to your affiliate offer (ie. the free training) through an email.

Now, this is where Getresponse comes into play.

With Getresponse, you could create and send emails to people in your lists. You also get the feature to target specific people in your lists like those who opened the message, clicked a particular link in the message and much more.

To create an email marketing campaign for your funnel, we need to do 3 things:-

  1. Create a List
  2. Draft 2 Emails
  3. Create an automation Workflow.

1. Create a List

A list is where all those who submitted their email address resides. To create a list, go to “Lists” which can be found on the menu.

By default, a list is built for you with just your contact info in them. But, if you want another list for this tutorial, you may create one.

2. Draft 2 Emails

We need primarily 2 emails for this funnel. The first one is sent when someone submits the form on our landing page.

The second email is sent when someone who opens the message but doesn’t click on the offer link in the message. This is done to maximize sales by retargeting the visitors again.

To create an email, do the following

  1. Click on “Menu” and then click “Email marketing”
  2. Click on “Create newsletter”
  3. Then click “drag and drop editor”
  4. Give the email a name and a subject
  5. Click on next and choose a template that you want or you may start from scratch.

You won’t need to draft the emails by yourself. All these emails can be obtained from the affiliate promo tools that each vendor provides. This product has some email swipes that they provide. So, I will be using them. Always make sure that you read the email twice and edit if necessary.

The second email, however, needs to be somewhat like this. This is used for retargeting the visitors again.

Subject: Your Free Training Awaits! (Or Something like that)

Body

Hey,
Just wanted to contact you about the training that you were interested in. This training has helped thousands of people to built a profitable business online.

If you’re looking to build a business online, but you feel like you’re starting out at total SQUARE ONE…

Check out this training (Give your affiliate Link Here)
(Nope, it’s not mine- but I watched it and learned SO much!) 

It’s a cool training by Kaelin Poulin (A.K.A. LadyBoss).  

She and her husband have built a multi-million dollar online EMPIRE.

The above email is for reference only. Feel free to edit it as per your needs. Make it concise and short. People don’t like reading long emails!

After you write your emails, click on “save as draft” and then exit from the editor (Don’t click send right away).

3. Building an Automation Workflow

An automation workflow is used to automatically send messages as per our needs. You have the power to set it up however you want.

To configure your automations, do the following:-

  1. Click on “Automation” from the “Menu”
  2. Click on “Create Workflow”
  3. Then click “build from scratch” and create the workflow shown below

If you are new to building things like these, don’t worry, Getresponse shows you a small tutorial before you get started.

Now, what this does is whenever a person joins my list, a welcome message containing our affiliate link will be sent after 5 minutes (This is done, so that that person may watch the video on the thank you page.).

Once your prospect receives the message, he/she may or may not open it. If they open and click on our affiliate link, our automation ends. But, if he/she doesn’t open the message we will send the same message after 3 days.

Sometimes, he/she may open it but doesn’t click on the link, when that happens we send a message that we drafted above after 1 day.

Finishing Touches

The funnel is not ready yet. You still haven’t linked your Clickfunnels and Getresponse account together.

To link them:-

  1. Go to the dashboard of GetResponse, navigate to the top left under the menu and click “Integrations & API.”
  2. On the left of your screen, click “API.”
  3. Click on “Generate API key”
  4. Then Go to your ClickFunnels account settings and navigate to Integrations settings, then select “Add New Integration.”
  5. Search for GetResponse in the search bar. 
  6. Give your integration a Nickname. 
  7. Paste the API Key. 
  8. Click “Add Integration.”

P.S – This may produce an error. To solve it, just ask the Live chat of Getresponse which can be seen at the left corner. Tell them or copy/paste the error to the live chat and they will help you out.

After successful integration, go to your funnel in ClickFunnels. Click on “edit page”. From the settings tab in the menu, select “Integrations”. Then select Getresponse from the list. Finally, you will be asked to which list it needs to add. select the required and you are all set.

That’s it! You have successfully made a sales funnel for affiliate marketing.

Driving Traffic To Your Funnel

Driving traffic is the hardest part of all. You will have to market your funnel through different sources so that it receives maximum traffic and eventually more sales.

There are so many ways to drive traffic to your website. Some are discussed below.

1. Social Media Sites

Social media platforms such as Instagram, Facebook, Twitter, etc are some of the best ways to drive traffic. These platforms have millions of users daily and convert really well.

There are a lot of ways to market your funnel on social media sites. Some of them are shown here.

You could also do paid advertising on these sites. They do convert really well.

I used Instagram in the early stages of starting this blog to bring in traffic.

2. Quora and Other Forums

Try answering questions on Quora and other forums. Many of Quora’s questions rank on Google. So, if you are able to provide an excellent answer and link your sales funnel in them, you could drive crazy amount of traffic in no time.

3. Solo Ads

Udimi is a marketplace where you can buy solo ads for a nominal price. The thing about solo ads is that they are highly targeted and can bring in lots of leads and sales.

Check out the reviews of some sellers on Udimi after you sign up. Lots of customers get sales when they buy solo deals from Udimi.

If you already have a website, the exit-intent popup can bring in lots of leads for your business.

Exit-intent popups are popups which triggers when a person is about to leave your blog/website.

I have personally used this and have got lots of leads.

5. Paid Advertising

Advertising on Google, Facebook, Instagram is a great way. However, you would require some money when you start.

This is how most internet marketers do affiliate marketing or sell products online.

So, this is how you can bring in traffic to your funnels. If you know any other sources of traffic, do let me know in the comments section below.

Conclusion

Building sales funnels isn’t easy. It takes a lot of time and testing to find a strategy that you can implement using funnels.

This funnel which I have explained is just one out of the thousand marketing funnels out there. Be sure to check others out and test each of them.

When you become a professional in this, try split testing on ClickFunnels and Getresponse. That way, you will know which kind of funnels are best for your business.

Hope I have helped you in this comprehensive tutorial. Please let me know when you make a sale from this funnel.

Peace!