By now, it’s been clearly proved that Instagram isn’t something of a wet squib. It has exploded on the social media scene like a big bomb, and gone on to become one of the fastest growing social networks. All kinds of product-based businesses and influencers from...
How to Maximize ROI on Social Media By Connecting Accounts
One of the biggest problems online businesses have is that it’s immensely hard to measure the ROI of a social media account. We all know that having 1,000 fans is a good thing, but how do you actually measure the value of those fans and what they bring to your business?
It’s not easy.
But there are some tools we know work to maximize the return on investment you eventually see from your investments. And the better your social ROI, the easier it is to grow your fan base and grow your business – exponentially in some cases.
You’re Spending too Much Time on Facebook
Most businesses either feast or famine on Facebook. They invest hundreds of hours into their social marketing or they set it up and forget about it.
Both are wrong.
The key to social success is to find the highest percentage marketing tools you can and use them wisely – not excessively. More does not mean better, especially when we’re talking about social media. Here are some examples of what we mean:
* Post Frequency – Post regularly, but don’t post five times a day. Too many posts will get you tossed off of many lists (except possibly Twitter).
* Custom Posts? – Unless you are targeting very different audiences (e.g. agencies on LinkedIn, business owners on Facebook), there is no good reason to write fresh content for every platform. Cross post content using HootSuite or Buffer.
* Reuse Content – Content on your website needs to be unique, but free reports, videos, images, and posts on a social media page can be reused. Don’t kill yourself creating lots of new content when you have perfectly valuable content already in hand.
* Mobile Management – Download every social app you can find and manage your accounts from your phone. It’s faster, it’s easier and it’s constantly connected. If you can’t manage it on mobile, don’t do it.
That’s just four tips and they can save you hundreds of hours a year on Facebook, Twitter and Google+.
When you master the concept of targeted, reusable content, consider the next step – automating the entire process. You can schedule posts with Buffer or HootSuite for weeks in advance, and then only login when someone responds to something or asks a question.
Setup contests and promotions to run in advance, and have someone on your team check them periodically for questions or concerns.
When you use social media in a smart way, it costs a lot less and the returns are often greater. It’s more measurable and ROI increases because you can test and improve your efforts from step to step. It’s not universal, but when used wisely these methods are a sure path to social success.
Meteora Automation Tool to Boost Instagram Engagement and Sales
Instagram 5xx Server Error – What is that mean? [Explanation]
No website can avoid running into the occasional glitch and problem, and when you consider how vastly complicated many social media websites are, it’s not surprising that their users encounter lots of different errors and difficulties at various times. There are so...
Instagram Live Isn’t Working, Why? [Quick Fix – 2020]
What Is Instagram Live? Social media websites are always looking for new tools and features to appeal to their users, and Instagram is certainly no exception to that rule. Instagram Live panders to the trend of immediacy, and also creates a sense of urgency to be...
Instagram, Reporting A Problem (How can you report?)
Why You Might Need To Report A Problem Instagram is amongst the most popular of social media websites, and enjoys enormous amounts of traffic and users everyday. It has several different facets and functions available to its users, so it’s no surprise that sometimes...
Instagram Hashtags Not Working [Solution – 2020]
Why Use Hashtags? Hashtags are one of the biggest trends on the internet right now. They’re a very useful tool which allows people to collate related data, connecting it across different channels and cutting through some of the noise generated by social media’s...
Instagram Won’t Let Me Log In [How to fix it? – 2020]
Social media is becoming increasingly popular, and Instagram is amongst the top ones, but that doesn’t mean it doesn’t run into issues occasionally. These can occur on the browser, the app, or both, but no matter what, they often lead to frustration and time wasted...
Instagram Keeps Crashing When I Open It [Solution – 2020]
If you, like most people, find yourself checking your phone compulsively for updates, new pictures, posts to favourite, and are generally a social media addict, you may find that you do run into the occasional frustrating glitch, even with your favourite programmes....
What is Instagram Blocking Limit? – Instagram Blocking List Details 
If i ask you about the rising trend in the world of technology what comes to your mind? Instagram, isn’t it? As a result of its Facebook purchase, Instagram has been developing day by day. The application first came to be known with the photo sharing feature and in...