How To Analyze & Increase Your Sales Funnel Conversion Rates

How To Analyze & Increase Your Sales Funnel Conversion Rates

Want to improve your conversion rate? In this guide, we’ll show you how to do a deep-dive analysis and improve the funnels that fuel your business.

What good is a sales funnel without a hefty conversion rate? 

The reason that you created your sales funnel is so that you could generate leads and make sales on autopilot. 

You’ve probably done lots of research into conversion optimization. Maybe you’ve even talked with other successful funnel hackers. 

And while you’ve learned a lot…

Something still isn’t working. 

The good news is, you’re not alone. Creating high-converting sales funnels is a process that takes practice. And a low conversion rate isn’t a sign that you’ll never succeed… it’s just a sign that something needs to be fixed. 

In this guide, we’re going to show you how to analyze your sales funnels and improve their conversion rates. 

Understanding The Sales Funnel (and Why Your Business Needs One)

Before we explain how you can analyze your sales funnel and improve it, let’s talk about why your business needs one in the first place. 

First, let’s clear the air about what a sales funnel actually is

A sales funnel is a series of pages that guide people, step by step, toward taking a valuable action for your business — registering for an event, opting into your email list, or buying a product. 

A very basic sales funnel might look something like this…

The term “sales funnel”, though, is often confused with a marketing funnel, which is the entire path a person takes in your business, from awareness to return customer.

But a sales funnel is only a part of the entire marketing funnel — a very important part. 

Well-built sales funnels can convert cold traffic into paying customers in one fell swoop (we do this all the time at ClickFunnels!). They can also take a less direct path, focusing only on lead-gen or customer follow-up. 

And naturally, there are different types of sales funnels for different types of conversion goals. 

There are the Squeeze Page Funnel and the Application Funnel for generating leads. 

The Tripwire Funnel, VSL Funnel, and Product Launch Funnel for selling products. 

And the Webinar Funnel and Autowebinar Funnel for running online events. 

But you might be wondering, how are these sales funnels different than websites?

Think of it this way. 

A website is like a digital brochure. You hand it to someone and they can learn everything about your business that there is to know. They can browse around in whatever order they like, flip back and forth between pages, and see multiple product offers. 

That’s fine for branding purposes. 

It’s a well-documented psychological fact — called “analysis paralysis” —  that having more options makes decision-making difficult. 

And if there’s one thing that a typical website provides, it’s lots of options

A sales funnel does the opposite.

It gives people only one path to follow, one product or set of products to purchase, and one decision to make. 

Then, all of the sales copy and design guides the visitor toward taking that one specific action. For obvious reasons, this is far more effective than the typical website. 

That’s why your business needs a sales funnel. 

It’s the new, proven way to find success when building an online business. 

(That’s why we have hundreds of people in our Two Comma Club — a group of homemade, online entrepreneurs who’ve generated more than $1 million with their sales funnels!)

Just look at what happened to Jaime’s at-home ecommerce businesses when she switched to ClickFunnels. 

Sadly, 68% of businesses have not identified or attempted to measure a sales funnel. 

But that just means you will have a competitive edge 😉

Try ClickFunnels FREE For 14 Days!

Building a Sales Funnel That’s Easy to Analyze

One of the most common mistakes in the online business world is building pages, funnels, and marketing processes that are mind-blowingly difficult to understand. 

According to research by HubSpot, 43% of companies said that “proving the ROI of marketing activities” is one of their biggest marketing challenges. 

So how do you build a sales funnel that is easy to understand, analyze, and optimize?

Here are some ideas. 

UTMs: Traffic to Top-of-Funnel

UTMs are unique links that allow you to track where traffic is coming from. 

This is really important. 

If you don’t know where traffic is coming from, and if you’re not measuring the individual conversion rate of each traffic source, then you won’t know if you have a sales funnel problem… or a traffic source problem. 

What do I mean? 

I mean that where people come from when they enter your sales funnel really matters. 

Maybe, for instance, it’s not your sales funnel that’s doing a poor job, but a specific Facebook ad. Perhaps the Facebook ad is motivating the wrong people to click, or maybe it’s not putting people in the right frame of mind before they visit your sales funnel. 

That’s why it’s important to know where traffic is coming from and to attribute an individual conversion rate to each traffic source. 

You can use Google’s UTM generator to create unique tracking links. 

And here’s a helpful guide to creating and tracking UTM links in Google Analytics

Removing Other Links

Like we already discussed, a sales funnel is a series of pages that guide visitors, step by step, toward conversion. 

And to be effective, sales funnels need to focus on only that conversion goal. 

So we recommend excluding a navigation bar or any other type of website-browsing element on your sales funnel pages. 

These don’t just distract from the one thing that your sales funnel is trying to accomplish, they also make data tracking and organization much more difficult. 

Think about it: if you have links on your sales funnel that take people somewhere other than to the next page of your sales funnel, how will you make sense of the paths people are following? 

The more links you add, the more confusing this gets. 

So keep it simple, ditch your instincts, and get rid of those website navigation links. 

Connecting Google Analytics

To create an analyze-able sales funnel, you’ll need easy access to important data.

Google Analytics is probably the best (and cheapest) way to set that up. 

As a ClickFunnels member, you’ll be able to access lots of mission-critical metrics, like individual conversion rates, and average value per order, but Google Analytics will help you get more detailed data. 

Here’s a video that walks through how to connect ClickFunnels and Google Analytics. 

Try ClickFunnels FREE For 14 Days!

How To Do a Deep-Dive Analysis of Your Sales Funnel


Now that you know why sales funnels are so important for online businesses and you’ve built yourself one that’s easy to analyze, let’s talk about how to do a deep-dive analysis on it. 

1. Find Drop-Off Points

Like a car engine, a sales funnel is made up of parts. 

And if just one of those parts isn’t working correctly, the entire engine is going to seize up. 

Fortunately, because sales funnels are well-organized into specific steps and pages, they are much easier to analyze than a website. 

The first thing to do, then, is to figure out at which step(s) people are leaving the sales funnel. 

You can do this really easily as a ClickFunnels member. 

Just go to your funnel overview and on the left side, you can see the percentage of traffic that went through to each step. 

In the example below, 100% of people visited the sales page, 21% visited the order page, 0% visited the OTO 2 page (which is an optional part of the funnel), 3% visited order confirmation (which means they purchased), 2% visited membership access, and 4% went to the membership area. 

See how easy it is to see which pages are working and which ones are struggling? 

In this case, we might consider better optimizing the sales page and order page in order to drive more people to Order Confirmation. 

Which brings up an important point. 

If there are multiple parts of your sales funnel that seem to be struggling, start at the top and work your way down. 

You might find that fixing just the sales page or order page, for instance, gets the entire funnel running more smoothly. 

Or you might find that another page still needs to be fixed, in which case you should continue on down the funnel, optimizing each page to drive people to the next step. 

We’ll talk about how to do this in detail here shortly. 

For now, just identify the first page of your sales funnel that needs a little love. 

2. Consider Conversion Rate By Traffic Source

Before you fix your sales funnel, it’s extremely important to make sure that you don’t have a traffic problem or an advertisement problem. 

If you’re driving the wrong people to your sales funnel or if your advertisements aren’t pre-framing their mindset correctly, then even a great sales funnel will struggle to convert visitors. 

So make sure you know the individual conversion rate for each traffic source. 

This means creating UTMs to track advertising campaigns and connecting with Google Analytics. If you find a problem with one of your traffic sources, either turn it off or try to fix it. 

And if you find that one traffic source has a great conversion rate, then consider dumping more budget into what’s already working. 

You can get our bestselling Traffic Secrets book for free; it will show you how to drive high-quality traffic to your sales funnels, no matter your budget or industry!

3. Use Heatmaps/Scrollmaps

Imagine that you find a problematic drop-off point in your sales funnel. 

So… what’s next? 

It can be difficult to just look at a sales page and try to figure out what’s wrong with it. 

Beyond asking other experts for their opinion in our Funnel Hacker Forum (member-access only), you might also consider setting up a heatmap, click-map, or scroll-map on the page where traffic is dropping off — consider Hotjar, which easily integrates with ClickFunnels. 

These aren’t perfect, but they can certainly provide you with valuable information about where visitors are looking, clicking, and scrolling. 

That information can help you make important decisions about exactly how to optimize your sales funnels pages. 

Which is exactly what we’re talking about next!

Try ClickFunnels FREE For 14 Days!

How To Increase Your Sales Funnels Conversion Rate

Now let’s talk about how you can improve the conversion rate of your sales funnels!

1. Optimize Drop-Off Pages

Assuming that there’s a problem with your sales funnel (as opposed to your traffic-driving strategies), your first priority is to fix the top-most page where people are bouncing.

If your sales page has a low conversion rate and isn’t driving people forward, then there are three fundamental things we need to look at:

  1. The Hook
  2. The Story
  3. The Offer

In his bestselling book Traffic Secrets, Russell Brunson — our founder and CEO — talks about the simple hook-story-offer structure for creating high-converting sales pages. 

So let’s talk about how to optimize each of those pieces (or you can just watch the video below). 

Pro-Tip: If you’re already using the hook-story-offer format for your sales page, you might consider using a heatmap tool like Hotjar (which integrates with ClickFunnels!) to figure out where you’re losing people’s attention.


Let’s assume that you’ve already caught someone’s attention with one of your advertisements and they’ve clicked through to your sales page. 

What they see next is absolutely critical. 

Your ad may have caught their attention, but if your sales page doesn’t keep their attention, then your conversion rate is going to suffer. 

How do you do that? 

Well, you’ve got to understand your target market and their fears and desires. The better that you understand your dream customers, the easier it’ll be to craft a compelling hook. 

Visually speaking, the “hook” is the first thing that people see and read once they land on your sales page — it needs to pull them in and inspire them to keep reading. 

Consider, for instance, our Expert Secrets landing page…

At ClickFunnels, our target market consists of entrepreneurs who want to forge their own path in life… they want to build online businesses that make them tons of money and give them tons of freedom. 

And that’s why this heading is so inspiring to our audience. 

(Of course, they want to tell their story, build a tribe, and change the world!)

Here’s another example from SmartBlogger, the go-to place for writers to learn about making money online…

Notice how this page’s hook empathizes with SmartBlogger’s target market? 

“Writers don’t have to be poor,” it promises. And then it says, “The new way to make six figures as a freelance writer, working from home whenever it suits your schedule.”

That’s exactly the sort of hook that Jon Morrow’s audience won’t be able to resist. 

Think of your own target market. 

What is a hook that would be absolutely irresistible to them?

Here are three criteria to consider when crafting your hook…

  • Is it relevant to YOUR target market? 
  • Does it create hope for the person’s future? 
  • Does it promise to help the person avoid future suffering?

Pain and pleasure are the two strongest motivators for humans. 

If you want people to take action, then create hope for their future and/or promise to help them avoid pain along the way. 

Here’s one more example of this…

Your only job at this point is to hook the person into the rest of your sales page. 

Once you have their attention, it’s time to tell a story. 


Human beings are storytellers. 

We listen to other people’s stories, we share our own stories, we even take action because of the lessons hidden within a story. 

After all, that’s really what a story is. 

It’s a way of communicating an important lesson indirectly so that it’s more persuasive and life-changing for the listener. 

That’s why it’s so much easier to accept the lesson behind a well-told story than it is to agree with an aggressive salesperson. 

Both claims might be valid… but the story is always more convincing than the assertion.

Notice, for example, how our Traffic Secrets page transitions from hook to story…

We even show screenshots of people’s dashboards to story-show how the concepts inside of Traffic Secrets have had a real impact on people’s businesses.

So how do you tell a compelling story that seamlessly drives people toward your offer? 

The key is to use what we call an Ephiphany Bridge Script…

Check out the below video to learn how this works…

And remember: the entire purpose of telling this story is to convince the visitor to take the next step in your sales funnel… registering for your event, purchasing a product, or opting into your email list. 

This means that the lesson of your story needs to have a direct connection to your offer

That is, the story you tell should indirectly teach visitors that they need your product or service if they’re going to be successful. 

Here’s a high condensed example to show you what I mean…

Hook – Want to lose a ton of weight really fast?

Story – Believe it or not, I was really overweight two years ago. I kept having to buy new clothes because I kept gaining weight. But then I discovered this crazy process that allowed me to lose weight with just a few key changes to my diet!

Offer – This process was so powerful for me that I documented it, packaged it into an easy-to-follow 30-day program, and now I want to give it to you!

Notice how the story naturally flows into the offer? 

That’s exactly how your epiphany bridge story should flow as well. 


Maybe you have a great hook and a great story. 

But here’s the kicker: if you don’t have a great offer — and I’m talking about an absolutely irresistible offer for your target market — then your conversion rate is going to suffer. 

Okay, okay. 

But how do you create a mind-blowing offer for your dream customers? 

Well, we could explain it to you. 

Or we could show you — check out the 9-minute video below to learn how Russell Brunson is systematically creating mind-blowing offers for his own businesses!

The best part is, his process is repeatable and easy to follow. 

2. Consider Average Order Value

Conversion rate isn’t the only metric that matters when it comes to optimizing a sales funnel to pull max profits. 

Average order value is also important — this is the average amount of money that a new customer spends after they’ve completed your funnel. 

And we have a few tricks up our sleeves for improving the average order value of your sales funnels. 

First is upsells. An upsell is when you offer an additional product to the visitor after they’ve already input their payment and shipping information, but before the visit the order confirmation page. 

Here’s an example of what this looks like (these are a fundamental part of our Tripwire Sales Funnels)…

Upsells (also known as “one-time offers”) are extremely effective for increasing the average order value of a sales funnel.

Second is downsells. Imagine that someone rejects your upsell offer. A downsell is when you then take the person to a second page that offers them a slightly less ambitious offer.

Here’s what that looks like…

This downsell pop ups only when the initial upsell is rejected.

And the third trick is order bumps. When people buy, they often go on buying sprees, where they aren’t just in a mood to purchase one product… but to go all out and get everything they need to be successful with their new pursuit. 

The best way to leverage that fact is by adding order bumps to your checkout process. These are products that customers can add to their order with just a single click. 

All three of these tactics work wonders for increasing the average order value of your sales funnels. 

And you can easily create all three of these pages and forms with ClickFunnels!

3. Create a Follow-Up Funnel

What do you do if someone leaves your sales funnel without purchasing? 

After all, no matter how well you optimize your sales funnel… some people are still going to leave. 

What’s the proper response? 

You guessed it — following up. 

In fact, we call these follow-up funnels and they’re a critical part of any sales funnel. A follow-up funnel is quite simply an email-based sales funnel with the goal of converting people who abandoned the original sales funnel. 

These are critical for recapturing lost sales from people who need a little bit longer to consider your offer. 

Here’s Russell’s full video presentation of what a follow-up funnel is and how it works…

Watch the video below to learn how to create follow-up funnels inside of ClickFunnels…

Ready To Improve Your Sales Funnel’s Conversion Rate?

You now have all the knowledge you need to build analyze and improve your sales funnels conversion rates. 

Find the drop-off points, consider traffic sources, use heatmaps, and identify the real source of the problem. 

Then optimize your sales pages, improve average order value, create a follow-up funnel, and segment your email list.

With that, you’ll be well on your way to building a high-converting funnel!

Try ClickFunnels FREE For 14 Days!

9 Untold Secrets of Content Marketing That Increases Your Website Conversion

9 Untold Secrets of Content Marketing That Increases Your Website Conversion

Content Marketing Strategy is not a new concept in the world of digital marketing, but with several innovations, gradually this idea has developed as a vital marketing approach more than ever before. Marketers consider content as the king of digital marketing because it is a crucial element to reap the rewards regarding lead conversions.

Website conversion is one of the essential factors for the success of any online business. Conversion means prompting one’s visitors to do what one wants them to do, whether purchasing a product or downloading any document. However, each company has to develop a particular type of content marketing strategy according to its niche.

Companies need to focus on creating high-quality, unique and engaging contents for its target audience. Users get attracted to pieces that are entertaining, interesting and useful. Contents are of varied types; they range from texts, images, videos, infographics, webinars and podcast. Different types of content generate various kinds of leads. Besides creating an excellent material, it is also essential to ensure that these are relevant and shareable to the industry.


Marketing that uses contents requires two funnels – Purchase funnel and Content Marketing Funnel. The purchase funnel or conversion funnel is a model that is a consumer-focused approach. This pipe describes the entire process of a customer’s journey through the buying of a product or service.

The content marketing funnel is a marketing process which increases the leads to a continuous content flow. This system converts the users into actual customers who are likely to pay for the products or services.

Content marketing funnel includes three different aspects:

Knowledge: When visitors initially discover the brand.
Assessment: The moment a qualified prospect finds out whether the offered product or service is the right fit for him or not.
Buying decision: when the prospect gathers the final necessary information before purchasing the brand.

Understanding why content marketing is essential to increase conversion

Content marketing has become the buzzword in the digital marketing scenario. Nowadays, instead of pitching about the products or services, companies provide appropriate and useful information to their customers to help them solve their issues and understand the offered product and services.

The Content Marketing Institute defines the content marketing strategy as a preferred marketing technique as it aims at creating and distributing valuable, relevant and consistent articles to attract and retain a limited market. The primary goal of content marketing is to initiate useful customer action.

The approach of marketing through the contents yields the same result of driving traffic for both the established brands as well as small business owners alike.


How to increase conversion rates through content marketing

Every brand around the world is spending over 25% on an average of their total marketing budget on this ever-evolving technique. But sometimes digital marketers get lost when it comes to differentiating between contents that work and articles that cannot make an impact on the audience.

Mentioned below are some of the untold secrets of Content Marketing that can enhance your Website Conversion.

Secret 1: Create contents to convince target audience to take further action

Contents have a convincing and persuasive power on the audience. Hence, while producing such materials, companies should aim to satisfy the target audience about their needs. People must get the impression that the offered product or service is the best in the market.

Before publishing such documents, decide how the audience would react to the piece. Develop contents that provide solutions or answers to persistent problems or questions. Create contents to augment emotional response in the audience. These approaches are some of the proven methods that compel users to read the write-ups and share it again and again.

Secret 2: Build a strategy to influence your competitors’ audience also

Building a perfect strategy to influence competitors’ audience is one of the best ways to increase one’s reach through content marketing.

Online marketers should look for opportunities where they can create compelling write-ups and leverage other people’s audience.

As a marketer one needs to ensure the best possible customer response. One should develop a winning marketing plan with detailed marketing objective. It is essential for entrepreneurs to identify productive ways to target the intended audience.


Secret 3: Use Plugins to share and promote content quickly

When you’re publishing content to draw visitors to the site, it is also necessary to make it easy for the people to share the content further. Although, these people might not be potential customers, yet they may share the content with someone who will be interested in the information you provide.

The internet offers several plugins for social sharing. Online dealers can use the available plugins according to their preferences. Among many plugins, – ‘AddThis’ is a favorite one that can be used in various locations throughout one’s site. The -‘AddThis’ service is one of the preferred plugins among others because it has the capability of showing the geographic location and web activity of the visitors.

Secret 4: Build a network of your clients amongst competitors

The internet is a crowded space; almost all businessmen within the industry would post contents to reach their clients. So, it is essential for every online marketer to build a network among the people who value the content.

Content marketers would find success when they focus on matters of not just creating great content but also on building up great relationships.


How to build an effective client network?

One can create a comment section on the blog. Social media Facebook, Reddit, Twitter play a vital role to build fan following and a network. With such customer relation, a marketer can experience a consistent flow of traffic to their site and continue regular sharing of posts as well.

Secret 5: Create high converting landing pages

Creating a high converting landing page is another untold secret of content marketing. This activity results in improved website conversion. A landing page is the most significant part of a website; it is the first page a visitor sees when he starts browsing a site.

Thus, marketers must produce a landing page with attractive images and engaging write-ups to capture the attention of the targeted leads. Further, the landing page should have the capability of conveying a message well.

Secret 6: Keep posting blog sequels and series

To generate more traffic and improved user experience, bloggers should generate more leads by presenting series or chains of posts related to their previous posts.

Keeping target audience tied up to the content is another proven method of website conversion through content marketing.

Digital marketing professionals are of the view that posting content in a sequence has several SEO benefits also. The more pages one can create, the more opportunities a reader can find the company through search engines. Additionally, a high-ranking post will even bring much more traffic and lead to conversion as well.


Secret 7: Podcast should be used in content marketing

Besides the traditionally written contents, a podcast has taken the front seat as a prominent content marketing tool. It is a type of material that adds variety to a text-based content strategy.

A podcast is an easy way to generate guests’ content and further, it can influence the audience more. Among several benefits, a podcast can attract an deal buyer. It creates awareness regarding the brand and establishes the company’s status within the industry.

Secret 8: Graphics are content too – give importance to graphics

Graphics are visual contents and so to succeed in content marketing one must adequately go for visual treatment. If marketers fail to produce visuals that are not appealing, the website might lose prospective consumers. The human brain is equipped to process visual information faster compared to plain text. Research shows that people on an average remember about 20% of what they read, but never forget something which they see in an image or video form.

A marketer can thus use strong visuals in the form of images, charts, screenshots and symbols to appeal to his readers.

Secret 9: Analyze situation-what type of content fits your business

One should consider analyzing the content type that fits the business. The activity of identifying appropriate content is necessary for marketing and website conversation. There are several types of contents and each has its converting power. Enterprises should take a closer look before investing in this marketing approach. One should identify which type of content has been more successful and which model will establish ROI.


Effective marketing is not possible without excellent content and so Content Marketing has evolved as an engaging trading technique in today’s environment. To create a better impact, a marketer must plan adequately and devote the maximum amount of time to explore what will initiate good content marketing. Each entrepreneur must aim to produce high-impact content that will pay-off and make readers come back again and again.

Want to Escalate Your E-commerce Conversion Rates? Try Videos!

Want to Escalate Your E-commerce Conversion Rates? Try Videos!

Did you know, why do you mostly prefer videos over plain texts? Because the human brain processes videos 60000X faster than plain text. Hence, videos have increasingly become the perfect solution in improving e-commerce conversion rates and creating brand awareness.

The average e-commerce conversion rate 2018, through desktop is 3.83%. This figure is a bit lower in mobile with 2.03%. If you own an eCommerce site and intend to boost your sales conversion, you must be trying your hands in every possible device. Leveraging the power of product video on your homepage happens to be an integral part of that strategy. Once you garner leads, channeling them to the sales funnel is what comes next.

With videos strategically placed on the homepage, inside services pages or on the product pages, customers automatically develop a sense of confidence upon you. And there starts the actual conversion! These are some of the e-commerce benchmarks to augment the lead conversion rate.

So why are videos so effective?

The average b2b lead conversion rate for a novice eCommerce site would be 1% to 2%. This is 8% to 9% for big eCommerce enterprises. With videos, this figure can increase 6X. If your eCommerce website homepage has a professionally created video about your services and the benefits, it establishes you as an industry expert.

Once you attain that stature, it becomes easy to goad your prospects towards purchase. Videos are that marketing force hard to ignore. Bland commercials and lousy sales pitch are no more trump cards of businesses. Smart entrepreneurs have understood that videos have come of age now and must be utilized wisely.


Shareability – Videos are shared 12X more than texts and links on Facebook. On YouTube, social actions are taken by 100 Million users every week. That said, videos have enough power to make people click on them and share them.

Google Page Rank – Videos generate quality backlinks and increase the time people spend on your website. That helps in boosting your SEO. Google is always focused on helping searchers find the best answer to their questions. And if your video has that answer, then your eCommerce site will see itself high on the SERPs.

More Clear and Concise Communication – Did you know? A 30-second video is equivalent to half a page text. So no matter how complex your product or service is, you can swiftly communicate and explain it through a well-created video. The more you come up with clear communication, the higher your e-commerce conversion rates amplify.

It takes less effort to watch videos – Videos work great where understanding things are involved. A survey by WeCapture says, 59% of corporate executives prefer videos over texts while grasping data.

You can instill faith and trust in your prospects – Your eCommerce site does have a myriad of people working behind the curtain. In your “Meet The Team” page, if there’s a video that shows all of the faces who are continually working on the site, that not only boosts your prospects’ confidence. But also gives them an idea of your work culture and values.

You can address their concerns – When prospects see a brand or a product, there come several questions in their minds that need to be clarified. Understanding the product through a video gives answers to those questions and transform your conversion rate.

User-Generated Video Content – Seeing real people benefited by your product/service has its reward. Including such UGC in the key stages of the sales funnel can reduce drop-offs to a great extent and transform your conversion rate. Because user-generated contents contain more weight than something coming from you.

Create and Leverage Instructional Videos – This is another step in boosting user-experience. Suppose your product is a Smart TV. Now if you create a video that clearly explains how to set up the device, that’s a great relief for your users/customers. The more they are fed with instructions that make their lives easy, the lesser is the chance of them moving on to your competitors.

Also, it is likely they will intend to buy other accessories from your eCommerce site.

So, How would You Use Videos for your eCommerce website?

Put together your landing page with a video

Your prospects need to connect with you. And landing pages with relevant images and videos connect with them faster. Using videos on landing pages can take your conversion rate to the higher side just because they can evoke the desired response among your traffic.

Know your previous year’s sales conversion rate statistics and find out where you can leverage video contents.

On your Homepage

Just as mentioned earlier, homepages that have videos have a higher rate of lead conversion. Why? Because of the fact (true fact rather) that videos build trust with the audience. Your homepage is the first thing that your traffic would see. And if there’s a thumbnail of a happy smiling face, people are likely to click on it.

A 60 seconds video delivers your core message as well as why you stand out from the others in the industry. There you go! Give a short description of your brand and how you can add value to your customers, and have been doing it since, say, 1990? 🙂

Send Personalized Videos to your Prospects

If you get no luck in reviving the dead leads, have already tried cold emails and cold calls to death, try sending video voice mails to your leads. Not only these create a more personalized sales experience, but it makes your prospects feel that you genuinely care for them. They open up and discuss things more freely.

Thus it becomes easier for you to take them towards the end of the sales funnel.

On your Product Page

While making a purchase, 90% of buyers find it useful if there’s a supporting video. And 64% of users opine that they are more likely to buy a product only after viewing a video. That said, your primary target would be to include engaging videos in your product pages.

When images are not enough, videos save the day by giving your prospects a real feeling. It doesn’t really matter whether they watch the videos till the end or stop midway, but the very existence of product videos will amplify the conversions.

Include Videos that explains your benefits better

The best way to appear neutral and less ‘salesy’ is to just to showcase your benefits to your prospects. They will decide for themselves whether to tune you out or stick to you. So make sure you have videos that talk and explains about your benefits and how they can add value to your buyers.


Testimonial Videos

There’s something called ‘Social Proof’ that 90% of buyers rely upon while making a purchase decision. And smart business persons know that the most original sales message come from happy and satisfied customers. So when your prospective buyers get to see such satisfied customers benefited by your product, their trust quotient increases.

So ensure you include proper testimonial videos that reinforce credibility and trust.

Try Tutorial or How-To Videos

This type of videos is more apt for brands that sell products and not services. This is a straightforward way to showcase with step by step guidance, how one would use your product. Surely enough when their concerns and questions are addressed, they would be happy to try your product.

Post Videos on Social Media Profiles

Social media channels can be big-time lead catchers considering how powerful they are now. They are not only great tools to reach the masses, but also to convert the followers into paying customers. And your social media conversion rate will significantly rise as you upload more and more shareable videos.

Encourage Surveys through Videos

Customer feedback/reviews are the primal elements expected by all marketers. Conduct surveys and ask for feedback from your customers. You may appear in the videos yourself and ask for feedback on the areas you can further improve. Halfway, questions can come up onscreen that the audience has to answer to further watch the video.

Wrapping Things Up!

So all that said, video marketing happens to be the most lucrative yet cost-effective strategy to enhance conversion and create a sustainable brand image. Marketers and business development managers are under continuous pressure to come up with innovative ideas to generate more leads and conversions. Yet in a less pricey way. In this scenario, video contents have the highest ROI.

We offer professionally created Animated Explainer/Promotional videos for all kinds of business that encourage prospective buyers to make a purchase, bring repeat clients and boost your e-commerce conversion rates. If you are interested in how video contents can further help in raising your online conversions, feel free to get in touch.

And if you have anything else to add, please share your comment in the comment section below.