Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting

Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting

All humans — including your customers — are emotional creatures.

That’s why it’s so important to make sure every interaction customers have with your company a memorable one — so memorable that they’ll want to recommend your business to a friend, family member, or colleague.

Download Now: Ecommerce Marketing Plan Template

That connection between your business and customers is exactly what customer experience is all about — providing the support that your customers seek throughout all stages of the buyer’s journey.

You can think of the whole customer journey as a (very important) and complete transaction between your brand and customer, — what happens throughout that transaction and the way your customers feel define the customer experience.

For instance, you visit your local ice cream shop; the waitress welcomes you with your name and immediately asks if you’d like your regular treat, a chocolate sundae with extra chocolate chips, or if you’d prefer to look at a menu.

Wouldn’t this personalized and positive experience make you want to continue returning to that ice cream shop? Sometimes it hardly matters how the food tastes — the unique and delightful customer experience is what keeps you going back.

This doesn’t just apply to brick-and-mortar stores either. For example, when a prospect visits your website, why would they want to stick around to learn about your products or what your brand stands for if they don’t feel valued, understood, and heard? In this case, it won’t matter how beautiful your site isor how well you’ve optimized your site — what matters is CX.

Understanding Customer Experience (CX): How to See the World Through Your Customer’s Eyes

There are a number of ways a customer may interact with your business. For example, when they visit your website, engage with your social posts, click on your ads, purchase your product or service, or provide feedback. Customer experience includes all of these interactions and more.

A recent study by Oracle reveals maximizing customer satisfaction across the buyer journey increases total customer satisfaction by 20%, and drives revenue growth by up to 15%.

You need to see the world through customer-colored glasses. Understand their challenges and needs. They want to be heard and expect quick responses and speedy reactions from your team members.

Focus on client-centricity — put your customers first by searching for opportunities to create products and services that resolve the challenges of your customers. You can also identify your best customers with smart segmentation. There are a lot of benefits of customer segmentation including a better understanding of your customer’s behaviors, interests, and pain points.

Here are some great examples of how brands are enhancing their customer experience.

  1. When Tony started Zappos (now a billion-dollar brand), he rewarded his team for spending long hours over the phone to create a splendid customer experience.
  2. Apple added a human element to their customer interaction by installing experts at the Genius bar.
  3. FedEx ensured a better customer experience by answering every customer support call on the first ring.

Now that you know what CX is, let’s take a moment to review what it is not.

Customer experience is not user experience (UX).

Customer experience and user experience are separate strategies businesses deploy to help them grow.

User experience is a subset of customer experience. It revolves around your products. It’s all about how your customers interact with your products and what experience they have with them. User experience is a blend of design and architecture, usability, functionality, user-hierarchy, and understanding.

Whereas customer experience is a summary of the complete customer journey map. It starts when a visitor hears about you and exists throughout every interaction with Sales,Marketing, Customer Service, as well as with the product you sell.

Next, let’s review the ways in which CX impacts your conversions and why you may not be seeing the impact you’re hoping for on your bottom line just yet — and don’t worry, we’ll work through some ways to resolve those challenges too.

5 Reasons Why Your Customer Experience is Not Converting Prospects (Yet)

  1. You don’t know your customers well.

The first reason for the low conversion rates is you don’t know who you are targeting. When you are not aware of your target audience, how would you guarantee their conversions?

How to fix it?

  • Determine what your customers want, where their interests lie, what they like, and other common characteristics — everything that helps you reach your audience. (Make buyer personas to help you with this.)
  • Run customer surveys and polls; they are the best way to collect customer information. The feedback you receive from there is filtered and gives you a quick view of your user requirements.
  • Analyze your customers’ behavior with marketing analytics with HubSpot CRM.
hubspot analytics tools and CRM


  • Segment your buyers based on their buying frequency, recency, and monetary metrics (RFM segmentation).
  • Filter your best customers by separating them into categories with HubSpot’s Smart Lists, and send personalized emails to them.

2. Your products are not grabbing your user’s attention.

It’s an age-old saying that the first impression is the last impression. It’s very critical that the visitor’s first impression on viewing your products and your website as a whole is a pleasant one.

The buying decision of the vast majority of your website visitors is impacted by this first impression. If your products are visually appealing, the visitor is bound to take more interest and there is a good chance of conversion.

How to fix it?

When it comes to your eCommerce store, it’s important to keep in mind that your customers are buying products without necessarily ever having the ability to test them out and/or feel them first. So, you need to create an environment where they can make easy purchasing decisions that are virtual from start to finish.

There are a variety of ways through which you can enhance the customer experience and boost conversions.

  • Use high-quality photographs and captivating videos to showcase your product and tell stories about your brand and product or service.
  • Keep your products organized on your website and implement easy-to-use navigation.
  • Leading fashion brands like L’oreal and Rayban allow users to try virtual makeover tools and provide a 360-degree view of their products. Such innovative leaps in presenting online products help these brands to stand out from others and attract huge audiences.

loreal virtual makeover great digital customer experience example


  • Use augmented reality (AR) — this is a popular trend in the beauty and fashion industries because customers can try your products on virtually (e.g. a pair of sunglasses).
  • Create an omnichannel experience for your online shoppers by augmenting product visualization.
  • Be clear about your pricing strategy. According to Quicksprout, 56% of shoppers abandon their carts at checkout because of unexpected costs.

3. Your website isn’t ready for shoppers.

Did you know that 38% of people will stop engaging with a website if the content or layout is unattractive?

Also, 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design.

If you are experiencing a solid amount of traffic but few conversions and a high bounce rate, your website design likely has issues.

How to fix it?

  • If your website is suffering from low traffic, that may be because your audience isn’t getting what they are looking for. Make sure you are keeping everything on your website accessible for your users.
  • Secondly, when a user visits your website, try to enhance the hero section (the header part) as beautiful, clean, and direct as possible. This section can contain your product, service, and offers too.
  • Add clear call-to-actions (CTAs) throughout your webpage. Add a “view cart” option as well to heighten the chances of successful checkouts.
  • Keep your website design conversion-focused. Put your menu bars (in the header and footer) organized. This will allow your users to navigate to find their goals quickly.
  • Statista says there will be a total of 4.78 billion smartphone users in 2020. So if your website isn’t mobile-optimized, then you may lose conversions.
  • Capitalize on your social media — use it to help you boost your top-performing content such as blog posts, customer reviews, and testimonials. Respond to feedback and answer customer questions through social media, too.

4. You’re unable to win your customer’s trust.

One reason for lower conversion rates is that you are incapable of winning your customer’s trust.

81% of online shoppers feel concerned when shopping on a website with which they are not familiar. Trust cannot be forced; let’s see how you can win your customers’ trust naturally without a push.

How to fix it?

  • Choose the right trust seal to improve security on your websites. Trust seals verify your website to be legal and lawful.
  • Add customer reviews to your website to increase the chances of conversions and enhance your customer experience. According to BrightLocal, the average consumer reads 10 reviews before feeling able to trust a business.
  • Be socially active, entertain, communicate, engage, educate, and run campaigns around your brand. Be real and stick to your niche and brand values.
  • Engage your customers and earn their trust by establishing excellent communication practices.
  • Add high-converting and relevant CTAs to your website above the fold. Use phrases and words like Learn More, Shop Now, Download, Sign-up, and Book Now.

5. You have not planned your customer onboarding.

Remember, there are two kinds of customer onboarding: on-site, and off-site. The fundamental difference between on-site and off-site onboarding is that, when a shopper lands on your website, it means they’re looking for your products or services. In off-site, the customer has already been introduced to your products and services, before he/she needs them.

How to fix it?

  • Offer a real-time product demo for your audience to help them explore your product and it’s features quickly. According to Wyzowl, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Video demos impact purchasing decisions significantly and boost engagement as well.
  • For a frictionless customer experience, it is crucial how you handle users who leave your website or intend to leave it.
    • Use an immediate exit-intent pop-up.
    • Set up an email marketing campaign and select time-slots to send interactive abandoned cart emails to lost users.
    • Keep your cart visible to users.
  • Use retargeting or remarketing ads to target users who have visited your website before.
  • Be different — offer a dynamic free trial period for your products and services. Then, a user can extend the trial period and if they choose to. This provides a sense of flexibility and freedom for users.

Remember: Customers are humans, not your contact to close in the CRM.

Customer experience brings your customers closer to your brand. Humanize your brand and design, and analyze your customer journey map.

Light up your brand with a customer-centric approach and capture your shopper’s attention using the strategies mentioned above. For more information, check out the latest customer experience statistics & trends 2020 here.

Author Bio: Himanshu Rauthan is an entrepreneur and co-founder at MakeWebBetter, an eCommerce digital marketing agency, HubSpot Premier Integration and Gold Solutions Partner. He is a digital marketing and inbound expert, passionate about building and scaling eCommerce customer experiences.

HubSpot marketing teams reserves the right to use guest blog author’s likeness across our content as we see fit, including but not limited to HubSpot’s social media channels.

ecommerce planning template

5 Possible Reasons Your Website Isn’t Converting

5 Possible Reasons Your Website Isn’t Converting

Conversions are crucial to making a website successful, but there are plenty of things that can interfere with an optimal conversion rate. Converting site visitors into buying customers is a tricky challenge, but the right strategies can make your website a successful powerhouse that turns visitors into profit.

You Aren’t Driving Traffic to Your Site

Your website can offer the perfect look, navigation, and content, but that means nothing if users can’t find it through search engines. An optimized site makes it easier for search engines like Google to crawl and index its pages. Invest in an SEO audit; a marketing agency that specializes in search engine optimization can assess your site and indicate the areas that need work.

Think of an SEO audit as a type of “health check” for your website. During an audit, SEO specialists poke around in the technical infrastructure of your site, observing on-page elements and off-page features in order to enhance search engine visibility, usability, and ultimately conversion rates. As the chart below shows, there are critical website SEO issues that can impact the way your website is run, including duplicate content, missing information, broken internal links, and the like.

Once the SEO team has assessed your site, they’ll present their findings and offer services that can help correct weak points.

Your Website Isn’t Responsive

It should come as no surprise that mobile usage continues to increase, and if your website isn’t responsive, you could be losing out on a core segment of consumers. There are two major templates used to create a mobile website: mobile templates and responsive design. What’s the difference? Responsive design does a website to adapt to any screen size, regardless of device.

In contrast, a mobile template requires a second, mobile-only website or subdomain, and these templates are built for a particular site—not for screen size. This can result in a poor user experience. According to Google’s Think Insights, if a user lands on your mobile website and can’t find what they’re looking for, there’s a 61% chance they will leave your site immediately—and there goes your conversion. Responsive design can also improve your SEO since having a single URL makes it easier for search engines to crawl your site.

Your Site’s Navigation Isn’t Clear

Navigation can make or break your website’s conversion rates—you want your site to first retain its visitors, then lead them through the conversion funnel. The right navigation features make it simple for visitors to find relevant information without requiring them to “hunt” for it. Better navigation may also improve Google’s ability to index important information, which may help your rankings in the long term.  To improve navigation, divide categories clearly, indicate these categories with accurate titles, and improve your search feature to make it easy for visitors to find whatever they’re looking for.

Your Content Isn’t Unique and Relevant

If you don’t offer unique content, what is it that separates your product from your competitors? To develop effective content, it’s important to uncover your target audience’s central motivation for purchasing your product or service. Who is buying your product? Who do you want to be buying your product? What’s their background? Is there a specific need or problem that would drive them to your offering? Answering these questions before creating a content strategy is essential.

Once you’ve honed in on your target audience’s needs, begin brainstorming titles that are tied to your business goals: answer your customers’ most frequently asked questions, write how-to’s and tutorials regarding relevant topics and tasks, and evergreen topics related to your industry that provide information your customers might be looking for. If you’re not a writer, or you simply don’t have the time to pump out content, you may also consider investing in unique articles from Constant Content.

You Aren’t Catering to Your Audience

Make sure your site caters to your target demographic. Your website design, images, copy, and products should be tailored to a specific user; trying to please everyone will alienate your target consumer. Instead of being general, get specific. Write to the right people, target your ideal customer with relevant content and imagery, and consider how your user will experience the site to better cater it to a visitor more likely to purchase your product.

These are just a few of the reasons your site’s conversions rates could be struggling, but fixing these major issues can significantly improve your consumer interaction and ultimately, your bottom line.

How to Create Converting Affiliate Landing Pages

How to Create Converting Affiliate Landing Pages

How to Create Converting Affiliate Landing Pages



We’ve all been there:

We go to one of these industry forums, check some threads, and then we see it:

A reference to landing pages.

But, wait!

What is a landing page?

How is it used in affiliate marketing?

What types of landing pages can media buying pros play with to increase conversions?

What are the best landing page templates to explore?

Wanna find out?

Want some free landing page templates to go for?

Let’s read up, then!

What is a Landing Page?

Landing pages are custom pages which have been created bearing the specific interests of a particular target visitor in mind.

By creating a specific landing page, you can effectively tailor the customer’s experience, providing eager users the exact info they need to check.

wistia landing page

Source: Wistia

With a landing page, the process of directing the user and make them perform a particular action also gets simplified.

This will ultimately allow you to increase your database or mailing list and get more users going to the right place.

This also means you’ll get a higher number of conversions, and that you help improve the user’s overall experience.

Moreover, since you get the right users to fully understand what they need to do to reach the offer, you’ll effectively reduce costs to boot.


By getting more users to check your landing page, reach the offer, and convert, you’ll be spending less money to get equal numbers of users coming your way, and buying your product.


Amazing, ain’t it?

That’s what I call a landing page definition!

Types of Landing Page

Now that I was able to define landing page, it’s time to understand which are the high converting landing pages you need to know.


Let’s go!

There are two types of landing pages every marketer should know:

What is a Lead Generation Landing Page?

A lead generation landing page is designed with a pretty specific purpose:

To get personal info about a certain client/prospect.

What type of info?

It can be the user’s email address, a phone number, the user’s name, the size of their enterprise, etc.

microsoft small business academy lead generation

Source: Microsoft Small Business Academy

What are the creators of lead generation landing pages searching for, you ask?

They’re looking for leads.

Without these aforementioned leads, you’ll never be able to generate viable customers:

People who spend money on the products you want them to spend money on!

There are many uses for these types of landing pages.

Usually, people resort to lead gen landing pages when a greater product or service is getting sold.


What is a Pre-Lander?

What the heck is a pre-lander?

A lander before the lander?

That’s right!

prelander dating

A pre-lander is a page which appears right before an actual offer.

What is the Goal of a Pre-Lander?

Generally, the objective of a pre-lander is to act as a warm up for the visitor.

Users check the pre-landing page, and they get a sense of what the actual offer is gonna be all about.

A pre-landing page has a clear Call-to-Action with no distractions that could confuse potential users, leading them to convert.

By the time they effectively click through, users have already become acquainted with the offer.

Which means what?

They’ll be more likely to convert, that’s what it means!


How to Create a Landing Page

Now that you know what is a Landing Page and how to distinguish the two popular types of landers, it’s time for you to learn how to actually go about creating a landing page.

Am I right?

Hell, yeah!

Let’s go!

Time to start making your landing pages become a reality.

This means I’m gonna skip the more advanced lesson and go straight to the best part:

Providing you guys with landing page tools you can use to start doing your thing right quick!

Tools to Create Landing Pages

Need a landing page generator?

Wait for it!

There are many different tools you can access to become able to create a landing page.

List of the best landing page creators:

  1. Landingi (Read our Landingi Review)
  2. Thrive 
  3. Instapage
  4. Unbounce
  5. Leadpages

Any of these tools can yield amazing results.


I personally recommend you visit Landingi or Thrive to learn how to make a landing page that’s gonna give you what you need.

Yes, indeed!

Even so, more than knowing which tools to use, you should definitely try to understand the purpose of a landing page.

What’s the aim?

What are you going for?

Depending on your goals, you’ll come across different landing page tools.

And more importantly:

You’re not a complete newbie and even know a little something of HTML/CSS?

Then you’ll probably be able to get most landing pages working fine.

That’s right!

You can have a sweet HTML landing page!

What to do?

Go track your competitors and check their code to see how it’s done!

That’s how you get to create great landing pages.

This is the website landing page course you need.

Just click “View Source” on your browser and spy like a maniac.

Hire an Experienced Professional

You may be thinking – “ok, but I don’t have the necessary skills to create a great landing page. Can I hire someone to do it for me?”

No problem!

You can hire good professionals for a few bucks to do the work for you on freelancer platforms.

To make the work even easier for you, here’s a list of the best landing page design services on Fiverr, one of the biggest freelancer platforms worldwide.

Now you ask – “what type of landing page should I create?”

There’s a great way to do it: spy on your competitors!


You can use AdPlexity (25% lifetime discount) or AdPlexity Adult, which is the recommended ad spy tool from Mobidea Academy.

I’ll go deeper about spying in this article.

What is Your Goal?

Remember when I mentioned purpose?

That’s a crucial aspect to ponder upon when creating a web design landing page.

You probably wanna convert users like a pro.

Let’s think for a moment.

What to do?

First, before starting the process of landing page design, you must understand who your customer is.

Second, you’ve gotta make sure you know what your users are supposed to do while on the landing page.

Third, it’s time to create a page that galvanizes users, making sure they’re so excited they actually convert.

What do you want your users to do?

Let’s pretend you want them to give you their email.

That’s the info you’re looking for, because you happen to be the kind of affiliate marketer who understands the importance of an awesome user database.

What will you give in return?

affiliate marketing guides

In return, they’ll give you the info you need.

But what’s the problem?


In order for the user to actually choose to divulge their info to acquire your FREE Guide, you must remove any sort of resistance users may have regarding what they need to give up to get the product.

People are careful about sensitive info.

They’re afraid, reticent, and don’t wanna give their personal info away.

What to do?

In order to remove the fear of some thoughtless crime that’s going through your audience’s collective brain, you must first understand who these people are, what they’re looking for, and why do they want your Affiliate Guide in the first place.

This is how you create the best converting landing pages!

Get it?


No worries!

I’m gonna go over it into detail right now so you can get to understand how to create top landing pages.

Affiliate Landing Page: How to Identify Your Audience

We all know everyone is a special little gem.

Everyone is different.

In this industry, we must not only know this but adapt our landing page strategy accordingly.

Success is gonna come your way if and when you effectively know your audience’s inner needs and desperate desires.

What do they really want?

Once you find that out, after an intensive study and analysis of your audience, you’ll become able to better cater a simple landing page that answers the user’s needs.

People wanna be happy.

excited man

They don’t have something.

They want what they don’t have.

Find out what your audience are in lack of, understand how to create an appealing landing page after a thorough analysis of your market, give your audience exactly what they need, and I’m sure you’ll get those awesome conversions.

Did you study your audience to be able to create effective landing pages?

Do you know the numbers, stats, and have all the wealth of data needed to target your campaign to those specific customers who shall definitely convert?

Have you made your visitors get a glimpse of how awesomely fantastic their life is gonna be once they get to your offer?

Then you’ll be getting more conversions than it’s even possible.

Want more info on buyer personas so that you can identify your target audience like a pro?

You’ll get to see what must be done for you to be proud of your awesome landing pages!

The Secret Sauce: Copy

One of the most crucial factors that’ll help you come up with highly creative and high-converting landing pages is the power of your copy.

Try to learn from different landing page copy courses.

You really need to hone your writing skills, crafting compelling yet decisively to-the-point sentences that galvanize users, make them click, and get you some sweet conversions.

You must understand the importance of writing persuasive sentences that use the immense power of both emotional force and logical reasoning to get users to click!

Moreover, you should definitely learn how to use proven landing page copy techniques that help you keep your copy goals focused on what matters most:

The specific desires and yearnings of your target audience!

Feeling iffy about this particular aspect of landing page creation?

How to Analyze Traffic Coming from a Landing Page

You wanted to create landing pages.


You’ve got your landing page and you’re the coolest landing page designer in town.

You’ve used one of the free tools I’ve mentioned.

You’ve learned how to have a complete grasp of your audience, what they want, how to build the perfect landing page that gets conversions, etc.

You have copy tricks and know everything you need to succeed!

But how to know if the deal is paying up?

pile of money

How to measure the success of a landing page in affiliate marketing?

You take a look at three cool metrics that you should ALWAYS bear in mind when creating a landing page:

  • Time on Page
  • Bounce Rate
  • Conversion Rate

Time on Page

You probably know that Google Analytics can only record the time spent on a page if the user happens to move on to another page on the same specific website.


If a visitor reaches your landing page, stays there for a while, actually completes a desired goal on the said page, and then leaves the site, Google Analytics will actually record that particular time spent on page as a disappointing 0:00.

This means you can’t trust Google Analytics when it comes to ascertaining the Time on Page.

Which tool can you trust to know this important metric?

Google’s Event Tracking API!

Just insert the “Track Event” JavaScript code.

This way, you’ll be able to record when a visitor is on a page, since the code triggers every 10 seconds.

What does this mean?

Instead of having Google Analytics give you an inaccurate idea of your landing page’s Time on Page, you’ll get a super accurate result that measures engagement like nothing else.

Bounce Rate

Let’s say a huge number of humans visit your landing page.

That’s great!

Even so, let’s pretend that 90% of them visit and BOUNCE right away, frightened to the core.


Bad news, am I right?


Bounce Rate is a spectacularly important metric you’d be a fool to overlook.

It allows you to understand that your landing page – which was supposed to take the audience’s desires into account and also be super appealing – is not that appealing and therefore completely fails to do what it was meant to.


Here’s what you don’t know:

Sometimes, the Bounce Rate can be inaccurate.


Because it doesn’t truly distinguish a user who came to the page and bounced right away from that other user who encountered the landing page, stayed for a while, analyzed the proposition, and left.

If a user comes to the landing page and spends several minutes analyzing, then we have a great sign.

Your landing page may not be the bee’s knees but it somehow managed to hold the user’s attention for a while.

How to make sure you get an accurate Bounce Rate?

One that separates the pogo sticker from the guy who comes in and stays for a while?

You determine a minimum amount, that’s how.

It’s a minimum number of minutes a specific user spends trapped in your landing page before actually converting.

Let’s say that most of your conversions happen only three and a half minutes after the user gets to your landing page.

These visits – which would have been considered bounces and would have negatively affected your Bounce Rate – will cease to be.

Want a special trick to help you calibrate this metric for you to get a super accurate Bounce Rate that clearly helps you understand how you’re doing in landing page land?

Are you all set up and ready to party on Google Analytics?

There’s a tweak you can efficiently insert on your Analytics code.

This tweak will actually trigger an event after the user has indeed spent a determined number of minutes on your landing page.

That’s right!

Clears things up for you, right?

You’re on the path to create the best landing page so keep reading!

Conversion Rate

This is the gold medal!


It’s the most important metric when it comes to landing pages.

No doubt about it, mister!

Have a great conversion rate?

Then you’ve been able to create landing page history!

But what can mess up your conversion rate data?

The fact that – on Google Analytics – the conversion rate is actually calculated not based on the number of unique visitors but instead based on the number of visits.

Why do I think the conversion rate should be calculated based on the number of unique visitors, you ask?

Because not every visit that’s gonna come to your landing page is gonna develop into a conversion.

That’s right:

The customer’s decision may come about only after the person comes to your page after a few more visits.

Customers look around, study, search and understand the pros and cons of other offers before they pick your offer.

This means?

The user can return to your landing page several times before actually becoming a fruitful conversion.

That’s why using unique visitors will actually give you a more accurate notion of the user’s purchasing journey.

As a result, you get to tweak your strategy and become able to better measure the success of your landing page.

Now that’s data taken to a whole new level, ain’t it?

That’s right!

It’s landing page optimization turned real!

Spy or Die

I’ve already mentioned this part briefly.

Even so, I’ll devote a whole heading to it.

Either you spy or you get killed.


Who are your competitors?

Find them.

Now go through their funnels and understand their message, the placement of several trust factors, their whole style, and even how they go about Calls-to-Action.

What info do they get from the user?

Do they use cool dynamic call-outs in an attempt to galvanize the user?

What are the colors they’re going for?

Do they have what’s known as a lead magnet?

Got the info?

Now it’s A/B Testing time!

Check all the aspects I mentioned and drink your competitors’ creative juices.

A/B test!

Time to split test 4 or 5 styles of different landing pages.

This is how you get to the best-performing type of landing page!

As I already suggested above, I recommend you to use AdPlexity (25% lifetime discount) or AdPlexity Adult to do it like a pro!

Speed Up Your Landing Pages

Feel like the speed of your landing pages isn’t that relevant?


Speed is crucial!

This world is filled with impatient users who have a whole lotta different landing pages to check besides yours.

This means people want your landing page to be as fast as possible.

In fact, a delay of only one second can mean 11% fewer page views, a loss of 7% when it comes to conversions, and a decrease of 16% in user satisfaction.


Don’t know what you must do to ensure that speed is Nascar-fast?

I’ve got you covered!

Test Your Site Speed

First, before even starting to worry about the speed of your landing pages, you should visit Google PageSpeed Insights, Pingdom, or GT Metrix.

These platforms will effectively allow you to test the speed of your landing page!

Go for it!

Use a Great Hosting Service

Number two little something you can do?

Using a great hosting service like Bluehost or Hostgator is something that can upgrade your whole experience.

Avoid using solutions which go for shared server space.

This means you’ll probably end up having to share server space with other cool customers, which will invariably drag your performance.

Use a Content Delivery Network (CDN)


You should use a CDN to deliver images.

This will allow you to make sure the effort required to actually deliver content from the server to a user’s browser is gonna be optimized.

Optimize Images

Resizing your images is crucial in your landing page experience.

Though often neglected, this is a fundamental step.


Because this trick really speeds up your whole site.

There are some free image compressing tools out there such as or TinyJPG.

If you’re a WordPress user, you can go for WP Smush or EWWW.

You can also avoid using PNG images, since they occupy more of that sweet space than JPG images.

Minimize Redirects

Redirects, especially the 301 redirect, are one of those basic, standard SEO practices.

Why do people use a 301 redirect?

To inform visitors and search engines that a page has moved its location on a permanent basis.

As sites tend to shift, evolve and change over time, this practice has become the norm, helping you to also cut broken links or those messy 404 errors.

Here’s the deal:

You need you have a low number of redirects, because this will positively impact your page’s loading speed.

Is there a perfect number of redirects?

Even though Google tends to be a bit vague about this, the tech giant suggests that you either minimize redirects or eliminate a bunch of them.

The most popular tool to check the redirects contained on a website is Screaming Frog.

Enable GZIP Compression

This has to do with content encoding.

It’s about minimizing server requests made by your specific browser.

This means you can get to reduce the size of your files, thus enabling much quicker loading times.

Enable Browser Caching

When you happen to visit a given website, the page’s different elements will be stored on your hard drive in a cache, or what’s also known as temporary storage.

This means that – the next time you visit the site – the browser can effectively load the page without the need to send a whole other HTTP request to the server.

HTML & CSS – Reducing Time

Minimizing both CSS and HTML will allow you to package and also deliver the data of a page as fast as technologically possible.

Don’t know how to go about it?

Insert your URL on Google PageSpeed Insights and follow the suggested guidelines!

pagespeed insights

Don’t Use Too Many Plugins

WordPress plugins!

Where would any of us be without these gems?

It seems harsh to say we need to divest ourselves of these handy little helpers but it must be done.

Try to do a complete overhaul and make a decision:

Important plugins stay, irrelevant plugins have gotta go.

Optimize CSS Delivery

What’s CSS?

It basically holds the requirements of style of a given page.

Normally, websites will access this info either through an external file which will actually load before your page has effectively rendered, or inline, which means it’s efficiently inserted in the HTML document.

Which style should you go for?

External style!


It not only reduces the size of your code but also creates a lower number of code duplications.

Landing Page Examples

Ready to check some awesome examples of landing pages?

The people who’ve created them were able to understand some of the points I’ve explained to you above.

Let’s check these examples of landing pages!

uber landing page

This landing page was created by Uber.

What’s great about it?

Its simplicity.

Notice how you can easily get to understand the actions you must undertake.

You can either register to be a driver or a rider.

Easy, fast, and to-the-point!

spotify landing page

Shopify never plays around.

Check how these guys start by establishing their street cred and authority:

They tell you they’re trusted by half a million businesses all over God’s green earth.

They’re also able to quickly let you know where to insert your email!

Simple, right?

hubspot landing page

HubSpot has some master landing page creators, am I right?

The CTA is straight-to-the-point and, after you click it, you’ll find the following image:

hubspot landing page 2

What happens if the user fails to click the CTA?

When they scroll down, a CTA button appears at the top!

It’s another CTA just to make sure you click!

Awesome and efficient!


“What are landing pages?”

Now you know!

You got the tools to create a hyper responsive landing page, becoming able to come up with appealing landing page designs every single day.

I taught you how to create the best landing pages for WordPress and also how to go for custom landing pages like a pro.

You know the different types of landing pages.

You know your goal and have studied your audience.


You even know how to check the right metrics to analyze your traffic.

You’ve spied and performed split testing.

Now, what?

Explore the tools I gave you, launch your landing page, understand how to fully grasp the metrics found on Google Analytics and Google’s Event Tracking API, spy on your competitors, split test, read about landing page best practices.

Ready to start your affiliate journey?

Go for it!

We’re gonna help you succeed!

Nelson Nascimento

Affiliates Director

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