How to Create a Solid Landing Page That Converts

How to Create a Solid Landing Page That Converts

If you want to convince your visitors to take action on your website, you have to create a solid landing page.

A landing page is a special web page designed to promote your products or services to boost your sales and reach your conversion goals. Many marketers often confuse a landing page with a homepage. But the two are completely different.

A homepage is usually the first page of a website that is designed to provide information to its visitors.

A landing page, on the other hand, is not necessarily the first page of your website. The main objective of the landing page is to persuade a visitor to take a specific action.

This can be to make a purchase, subscribe to a newsletter, download a digital file, etc. It can be different for different businesses based on what their conversion goals are.

Landing pages are more about conversions and hence are directly related to the success of your business. That’s why it’s important that you create a solid landing page that can convince people to do what you want them to do.

Here are a few tips that can help you create a powerful landing page that converts.

1. Choose a Powerful Landing Page Builder

The first step to creating a solid landing page is to choose a powerful landing page builder. There are various page builders that’ll help you create beautiful landing pages for your website. But it’s important that you choose a page builder that suits your business needs and aligns with your designing skills.

Plugins like SeedProd can be a great option for all marketers, irrespective of their business goals.

This plugin is super easy to use and is highly flexible in terms of customizing your landing page designs. To make things simpler, it offers an intuitive drag and drop builder and some pre-built landing page templates too. You can either use these templates directly and tweak them a bit for the final result or create your own landing page from scratch.

SeedProd also offers various pre-built smart sections like headers, calls to action, FAQs, and more. You can simply drag the section you want and drop it on the landing page in your page builder. The good thing about this plugin is that you can use it to create a professional-looking landing page even if you have no designing skills at all.

2. Keep it Simple

The next important point to remember is to keep your landing page simple. It’s easy to design good-looking and complex landing pages when you have a good page builder.

But the problem is that when you offer too much information and several options on a single page, you end up confusing and distracting your visitor. As a result, they’ll take more time in making a decision.

If you don’t want that to happen, always keep your landing page as simple as possible. Keep your copy brief and try to keep things relevant and specific. You also need to ensure that your visitors aren’t distracted by any headers or links. The main motive here should be to highlight the core message of the page.

3. Add a Killer Headline

Your headline is the first thing that your visitors will notice on your landing page. This means that your headline will set the first impression on your audience. And based on that, they will either continue to read further or opt-out of your landing page.

The secret of good copy is to get your user to read every sentence one after the other until they reach the call-to-action. And the headline is the first sentence in this process. So make sure you have a powerful and catchy headline that hooks the visitors right away.

You can use tools like the IsItWP Headline Analyzer to find out how powerful your headline is. Just add your headline to the given field and click on the Analyze button. It will quickly analyze it for you and tell you how good it is by rating it on a scale of 100.

The higher this number is, the better your headline will be. It also checks the balance of words, the use of emotions, power words, etc., and tells you if it needs any improvement.

4. Add Social Proof

Another important element that can instantly make your landing page more powerful is strong social proof. These are small messages that show up on your website when a visitor engages with your brand and looks something like this –

These notifications trigger FOMO in your visitors, and they instantly respond to it.

FOMO or Fear of Missing Out is a psychological phenomenon that arises out of the belief that others are enjoying something without them.

So when they see social proof of others buying your product, they try to grab the opportunity in fear of missing out. Using social proof on your website is a very effective way of reaching your conversion goals.

Products like TrustPulse make it easy to add social proof on your website without coding a single line.

5. Use Videos

Videos always make your content more interesting. So using it on your landing pages can be a great way of catching your visitor’s attention.

The best thing about videos is that it lets you explain a complex product in a simple way within a very short span of time. Besides, it helps people understand the product better because they get to see how it appears in reality. So they know what to expect from it, and people are more likely to respond to such content.

You can simply create a video and upload it on YouTube and then embed it on your website. There are various tools that let you do that. But the best option is Smash Balloon. With this tool, embedding videos on your website becomes easy even if you have no prior experience with it.

These are some of the tips that can help you create a powerful landing page for your business. But remember, no landing page is complete without a well-optimized CTA. So make sure you add one that encourages people to click.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

how-to-create-a-webinar-that-converts-viewers-into-buyers

how-to-create-a-webinar-that-converts-viewers-into-buyers

In today’s evolving digital marketing world, it’s important for your business to stand out — especially when it comes to converting your viewers into buyers within your content marketing strategies. 

How can your company stand out? 

Here’s one way: interact with your customers in real time with a webinar.

A webinar is an effective marketing tool in helping turn potential customers into buyers through a live, educational, and engaging discussion. 

In fact, according to a GoToWebinar study, consumers are willing to spend more time with a webinar than with any other type of content. 

Webinars are also a great way to validate your organizational brand and its products and/or services to customers. Plus, it can instill new interest in your brand. 

Like any marketing strategy, webinars take practice, preparation, and refining through trial and error. 

In this article, we will discuss everything you need to know when creating a webinar that converts viewers into buyers.

What is a Webinar?

A webinar is a video seminar/presentation tool used by companies to help promote, educate, or train customers on a product or service. 

Webinars vary in length, with the majority lasting anywhere between 90 to 120 minutes. Almost all sales webinars should be at least 60 minutes. 

They can be viewed either live or after the recording.

As a business, your goal is to promote your webinar in order to gain a large audience and have maximum engagement that will convert leads. 

A webinar can help companies showcase their expertise to customers and instill credibility and trust in their brand. 

How Do You Create a Webinar? 

Before discussing how to use your webinar to convert viewers into buyers, you first need to know how to make a webinar that’s compelling. 

To begin, set a goal of what you want the webinar to accomplish. When creating a guide for your outline, keep in mind the two key parts to most webinars: the content and the sales pitch. 

You’re promising your viewers that they’ll learn something from the webinar but you’re also selling something at the end of the presentation.

If your webinar viewers want to learn more or dive deeper into the topic, this is the opportunity to get a conversion by having your viewers purchase your product or sign up for a demo. 

It’s important that the content of the webinar is compelling enough to keep viewers watching, but that it sets up a sale at the end of the webinar.

Next, you’ll need to find a webinar hosting system that will broadcast your webinar, such as GoToWebinar or Zoom.

ClickFunnels provides tutorials for webinar integrations. 

You’ll also need to promote your webinar and provide a way for your audience to register for the webinar. 

More on this in the best practices section of this article. 

Before you present your webinar, you’ll need to make sure you’ve tested the hosting system, your internet connection, microphone, webcam, and other webinar tools. 

In addition, ClickFunnels offers a tutorial on how to create a successful live webinar funnel. Click here to learn more. 

How Do Live Webinars Work?

Like business conferences and meetings, webinar presentations can be as unique as you want them to be.

Typically, you would present your webinar for an allotted time and then conduct an interactive session, such as a question and answer segment at the end. 

Next, after the webinar is over, you would post the video to your website, as well as email it out and promote it on social media to your subscribers. 

Research your target viewership for your webinar and create a presentation that appeals to them. 

Find out what motivates them, what they like and value, and create a webinar experience they will remember. 

How to Create a Webinar in PowerPoint

PowerPoint is a great tool to use for slide templates in your webinar. 

It offers different tools at your disposal to create engaging slides such as choosing from various slide themes and transitions to creating charts, graphics and more. 

Plus, PowerPoint is easy to use and efficient in creating a professional looking presentation. 

Again, you’ll need to use a webinar hosting system in order to host a webinar. 

4 Webinar Best Practices That Will Convert Viewers Into Buyers

Now that you know the steps to create a webinar, what are some best practices to keep in mind?

1. Promote your webinar often and early through Facebook ads

With any webinar, it’s important to plan ahead. Research to see when the best time to host a live webinar is for your target audience.

Also, pick a date at least a week/week and a half out so you can properly promote your webinar through Facebook ads.

Facebook ads allow you to drive in additional traffic and reach past your current customers. 

When creating a Facebook ad, be sure to have informative messaging and a call-to-action, such as RSVPing for the webinar.

Lastly, don’t turn off your Facebook ads on the day of the event. Research has shown that around 29% of webinar attendees sign up the day of the presentation. 

2. Create a sense of urgency on your webinar landing page

You don’t want to lose potential viewers because you have a disengaging funnel with difficult web design navigation. 

It all starts with your landing page headline.

You need to write a compelling headline that lets the customer know they’ve come to the right place to sign up for the webinar. 

You should have a quality image to go on your landing page that sets the right tone for your webinar. 

Also, keep your customer instructions to a minimum and only ask for basic contact information. 

You want to instill trust, and asking for irrelevant contact information will make them second guess registering for your webinar. 

A submission form should be simple and straightforward, as to keep them excited about your webinar and hopefully more interested in your product. 

3. Create a webinar around compelling content

At the end of the day, you want to offer unique and compelling content to your audience.

The best way to do this is to create a webinar based on solving a problem your target audience is facing or has faced. 

It’s a simple way to bring your viewers on a journey as well as give them a new perspective in the end.

4. Have a follow up system in place after the webinar 

Finally, you don’t want to lose traction with potential customers after an engaging webinar. 

Be sure to have a system in place, such as emailing a replay of the webinar within 24 hours of its conclusion.

You should also send other retargeting email campaigns including surveys, and instructions on how to learn more about your company and future webinars to sign up for.

When creating these emails, be sure to make them personal and valuable — without flooding the customer’s inbox.

Research your target audience to figure out how many emails you should be sending them before and after your webinar. 

Retargeting email campaigns are a great way to keep the momentum going in converting potential customers into buyers. 

With the above tips in mind, you’ll be well on your way to creating and presenting engaging webinar funnels that will be beneficial to new and returning customers. 

About ClickFunnels

ClickFunnels is a great sales funnel tool to use for your business and has the resources to help you create and maintain a growing email list. 

We make it simple for any entrepreneur to build their own sales funnels in just minutes, all without needing to rely on a team of techies.

With ClickFunnels, you’ll build high converting and clean sales funnels. 

Everything you need to build and launch your funnel is pre-developed and automatically pieced together for your company, so you have a seamless and fast set up.

Check out ClickFunnels’ Perfect Webinar Funnel — providing all of your webinar needs. 

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