If you want to convince your visitors to take action on your website, you have to create a solid landing page.
A landing page is a special web page designed to promote your products or services to boost your sales and reach your conversion goals. Many marketers often confuse a landing page with a homepage. But the two are completely different.
A homepage is usually the first page of a website that is designed to provide information to its visitors.
A landing page, on the other hand, is not necessarily the first page of your website. The main objective of the landing page is to persuade a visitor to take a specific action.
This can be to make a purchase, subscribe to a newsletter, download a digital file, etc. It can be different for different businesses based on what their conversion goals are.
Landing pages are more about conversions and hence are directly related to the success of your business. That’s why it’s important that you create a solid landing page that can convince people to do what you want them to do.
Here are a few tips that can help you create a powerful landing page that converts.
1. Choose a Powerful Landing Page Builder
The first step to creating a solid landing page is to choose a powerful landing page builder. There are various page builders that’ll help you create beautiful landing pages for your website. But it’s important that you choose a page builder that suits your business needs and aligns with your designing skills.
Plugins like SeedProd can be a great option for all marketers, irrespective of their business goals.
This plugin is super easy to use and is highly flexible in terms of customizing your landing page designs. To make things simpler, it offers an intuitive drag and drop builder and some pre-built landing page templates too. You can either use these templates directly and tweak them a bit for the final result or create your own landing page from scratch.
SeedProd also offers various pre-built smart sections like headers, calls to action, FAQs, and more. You can simply drag the section you want and drop it on the landing page in your page builder. The good thing about this plugin is that you can use it to create a professional-looking landing page even if you have no designing skills at all.
2. Keep it Simple
The next important point to remember is to keep your landing page simple. It’s easy to design good-looking and complex landing pages when you have a good page builder.
But the problem is that when you offer too much information and several options on a single page, you end up confusing and distracting your visitor. As a result, they’ll take more time in making a decision.
If you don’t want that to happen, always keep your landing page as simple as possible. Keep your copy brief and try to keep things relevant and specific. You also need to ensure that your visitors aren’t distracted by any headers or links. The main motive here should be to highlight the core message of the page.
3. Add a Killer Headline
Your headline is the first thing that your visitors will notice on your landing page. This means that your headline will set the first impression on your audience. And based on that, they will either continue to read further or opt-out of your landing page.
The secret of good copy is to get your user to read every sentence one after the other until they reach the call-to-action. And the headline is the first sentence in this process. So make sure you have a powerful and catchy headline that hooks the visitors right away.
You can use tools like the IsItWP Headline Analyzer to find out how powerful your headline is. Just add your headline to the given field and click on the Analyze button. It will quickly analyze it for you and tell you how good it is by rating it on a scale of 100.
The higher this number is, the better your headline will be. It also checks the balance of words, the use of emotions, power words, etc., and tells you if it needs any improvement.
4. Add Social Proof
Another important element that can instantly make your landing page more powerful is strong social proof. These are small messages that show up on your website when a visitor engages with your brand and looks something like this –
These notifications trigger FOMO in your visitors, and they instantly respond to it.
FOMO or Fear of Missing Out is a psychological phenomenon that arises out of the belief that others are enjoying something without them.
So when they see social proof of others buying your product, they try to grab the opportunity in fear of missing out. Using social proof on your website is a very effective way of reaching your conversion goals.
Products like TrustPulse make it easy to add social proof on your website without coding a single line.
5. Use Videos
Videos always make your content more interesting. So using it on your landing pages can be a great way of catching your visitor’s attention.
The best thing about videos is that it lets you explain a complex product in a simple way within a very short span of time. Besides, it helps people understand the product better because they get to see how it appears in reality. So they know what to expect from it, and people are more likely to respond to such content.
You can simply create a video and upload it on YouTube and then embed it on your website. There are various tools that let you do that. But the best option is Smash Balloon. With this tool, embedding videos on your website becomes easy even if you have no prior experience with it.
These are some of the tips that can help you create a powerful landing page for your business. But remember, no landing page is complete without a well-optimized CTA. So make sure you add one that encourages people to click.