Creating An Automated Sales Funnel: A Step By Step Guide

Creating An Automated Sales Funnel: A Step By Step Guide

Sales are the lifeblood of any business. Many factors can influence your business’s growth, and there are a ton of competing interests for your attention and energy. The one finite resource that all companies have that may limit your business’s growth is time.

The ability to automate tasks to free up your time, energy, and other resources that allow you to grow your business is crucial.

What Is An Automated Sales Funnel?

To understand an automated sales funnel, it’s essential first to understand the term “sales funnel.” A sales funnel describes the steps and flows a potential customer takes with your brand and product. It is the stage in the buying process your client may be at a given time and how you move them toward a decision-making moment. 

Before making any purchase, a consumer, knowingly or not, will base their decision on familiarity with the product and then look at possible other comparative options, including price points. But how do you get a potential customer to the decision stage of their purchase? 

typical sales funnel diagram illustration

Stages Of The Sales Funnel

The sales funnel is the process by which a buyer may, or may not, act and is broken into three stages:

Top of the Funnel: Think of a sales funnel as the phase in the buying process your potential customer may be at any given time. One way to think about the sales funnel is that it is as wide of a target audience as possible in the funnel’s beginning or top.

Middle of the Funnel: This is the stage the audience and potential client has toward possibly buying your offer. 

Bottom of the Funnel: The bottom of the funnel is where the potential for a sale has become an active sale. This phase includes any new customers and any existing customers that can lead to repeat sales. 

Another way to think about each step is that the purchasing journey begins as complete as possible and narrows each step during the process. 

The beginning stage is the widest swath. This stage is where you’re trying to get your brand recognized by as many potential customers as possible. All too often, this stage is the most costly as it tends to be the least focused of your efforts and can lead to cost overruns in your marketing. 

The middle stage is where your potential buyer has become aware of your offerings and is considering buying. Here it is crucial to focus on the persuasive element of your marketing efforts. Providing an incentive for the customer to act is an integral part of your planning at this phase. 

By giving attention to highly targeting your potential customer, you can still attract as wide of an audience as possible and eliminate those who may not have anything but passing interest. 

Finally, the customer has moved from indecisive to action. This phase is the last stage and one where the sale occurs. 

But how do you move a potential customer through the various stages of the sales funnel? 

To move your customer along your sales funnel, you need to address the why, how, and when of their buying process. There are four essential stages of the buying process in the sales funnel.

Those four stages are defined as the AIDA model for marketing.

The AIDA Model

Defined in 1898 by St. Elmo Lewis, the AIDA model identifies how and why personalized selling is effective. Its simple definition of the buying process has allowed it to be widely used and understood since Lewis introduced it.

The process is broken into four phases of the buying process, and understanding each of these phases is essential toward moving the buyer into a purchasing decision.

aida model of buying process
  • Awareness: The first phase of the AIDA model is to create awareness of your services, products, and offers. Depending on the type of offer you have, brand awareness can take some time. Think about Apple releasing the first iPhone to the market. Most users were unaware of its value, or that of some of Apple’s competitors that were able to adopt the concept quickly and flexibly adapt to the marketplace.
  • Interest: Once your audience is aware of your brand, the next step is the interest phase. Generating interest can be accomplished in many ways, from an exciting marketing approach such as the iconic Apple iPhone ads built off the awareness and brand loyalists created by the iPod marketing strategy.
  • If you recall, the iPod advertising was of silhouettes and famous people going about their daily activity while dancing and listening to their iPods. This strategy created a demand for consumers to strive for the happiness and joy that the iPod promised.
  • Desire: The desire phase follows after brand awareness and interest. If the first two phases are implemented correctly, your produce or service will be more valuable and interest increased. This process is because you’ve virtually eliminated those customers that may be indecisive and unsure of your brand at this point of the process.
  • Effectively improving your potential customer’s sense of desire is achieved by creating a personal, emotional attachment to your brand. Much like the loyalty shown by adherents to the Apple brand, what you choose to offer, how you show the customer that it’s beneficial for them, goes a long way in increasing their desire for your products.
  • Action: The most coveted phase of the personal buying process is the action stage. Here is where the sale is made, and the services are bought. Getting your target customer to this stage rarely happens, but it is one you need to spur with a definite call to action, but one that doesn’t come across as pushy. If all the leading steps before this stage are done correctly, you give the buyer permission to act on what they desire.

One last stage that is occasionally discussed is the retention phase. By offering upsells or product enhancements and improvements, you can create a brand loyal customer that will continue to purchase your products.

Again, think about the loyalty of major brands such as Apple. Most of their customers may have bought an initial, lower-priced product such as an iPod or earlier version iPhone and then moved on to the next iteration of the iPhone or personal computer as Apple iterated their devices with upgrades performance improvements.

Why Create Automated Sales Funnels?

automated sales funnel infographics

As sales are what makes or breaks any business, the ability to grow and increase sales is your business’s security. Whether it is to increase new business or build on existing sales, you know the need to continue to grow.

To focus your energy on your business’s growth, you need to free up time and other resources. The best plan to free up your time is to create a plan to automate your business areas to allow you to focus on other areas.

Optimally, free up your time is to create an automated sales funnel for new and recurring sales. 

Automation is the process of setting a process that requires little or no interaction for it to operate.

  • Increased Efficiency: By creating a process that can operate independently, with minimal involvement by the operator, you free up time to devote to other tasks. The benefit of an automated sales funnel is that you create efficiency in your operation and one that you can iterate as needed.
  • Free Up Time and Other Resources: Automacy will allow you to “set it and forget it” so that you can, in turn, redouble attention toward new sales, products, and offerings. Think of it as an opportunity to craft, create, or distribute a new product offering that has been hampered by your focus on the current sales process.

There is a pitfall to keep in mind with anything that operates on automatic. The problem is that with a hand’s off approach, the operation will only move along a path as it was set in the beginning. It must be maintained and reprogramed based on data of what is and isn’t effective.

Simply put, you need to keep in mind that automation only sets a trajectory; it doesn’t fool-proof the action. It is up to you to follow up with the process from time to time to ensure it operates on the most effective path.

To quote Bill Gates, “Automation applied to an inefficient operation will magnify the inefficiency.” 

While you need to be aware of problems with automating your sales approach, the benefits far outweigh the risk. By investing in automating your sales funnel, you will:

  • Decrease Expense and Labor Costs: One of the hidden benefits that automated sales funnels can offer your business is that by automating your process, you lower overhead on labor and time to a sale, which improves your ROI or Return on Investment. In the long-run, an increased ROI is a higher profit margin for your business.
  • Improve Your Data Points: Additionally, automating your sales funnel frees up more time to analyze the most critical data and what is not working. This analysis allows your marketing efforts to sharpen focus and better target your potential customers.
  • Find Better Leads and Create Better Conversions: The effect of better targeting customers helps eliminate cost overruns in your marketing, giving your efforts better-qualified leads and, in turn, increased conversions through your sales funnel.

By creating a system that allows you to automate your targeted customer’s buying process, you can devote time, energy, and resources that otherwise have been tied up. These insights offer a higher level of returns and a better understanding of who is buying when they make their purchasing decisions and how to best connect with them in the future.

Setting Up An Automated Sales Funnel

Now that we understand the need and the benefits of setting an automated sales funnel, the next step is understanding how to set one up.

There are four steps in setting up your automated sales funnel following the AIDA model of Awareness, Interest, Desire, and Action. Those four sections are Content Marketing, Lead Magnet, Follow-Up Offer, and Backend Sale(s).

The first step in the AIDA model is to create better brand awareness. There are a few strategies to consider that will improve your brand awareness, and they all begin with the type of content you publish and share online.

What is Content Marketing?

content marketing illustration

Content marketing is a process of sharing content, whether written content, videos, or social media posts that help expose your brand, but more importantly, your products and services to as broad an audience as you choose.

In short, content marketing is anything you decide to share that helps your targeted customer learn about all that you are offering. The most effective forms of content marketing are blogging, videos, and social media, usually tied in to each other to craft a compelling narrative around your products.

Think about your content marketing plan as a way to target your audience and lead them into whichever part of the funnel you would like them to be in. Beware, you could waste a lot of time and energy if you take a less than laser-focused approach to lead generation.

Blogging: One of the most prominent and most comfortable forms of content marketing to create brand and product awareness is written content. Every website has or should have a blog that ties content up with product offerings.

Your blog’s objective isn’t to create an immediate sale; instead, to improve the image of your brand and product offerings. The content should work to lead your potential customer toward the part of the funnel that you think the customer is at in their journey.

To be the most effective, you need to craft your blog posts in a way that does a few things for your audience.

Write your blog in conversational tones, and make your content tell a story. Lending personality to your blog makes your post easier to read and will create trust in your authority. Unless, of course, your services are specific and require a very academic or professional tone.

Identify something your audience sees as an issue, problem, or pain point. This could be an issue in the marketplace, a problem or pain-point that your reader may be experiencing, and offer a solution or better way to do something. This problem-solving technique will establish you as an authority and create trust in your reader that you can solve these issues.

Video: Video is highly engaging, easy to consume, and widely shareable. You can create a high-resolution video and quickly post it on your company website and blog.

In fact, the American Marketing Association states that “video will make up 82% of all web traffic by 2021.” Don’t skimp on the video. If you aren’t comfortable on camera, you can script out your video and hire freelance talent to produce it for you.

Again, like a blog post, identify a few issues and problems your audience may be experiencing and offer a solution. You can embed the video directly or include it in a written blog post to add a personal element.

Social Media Posts: It’s been stated that over 72% of all adults consuming one form of social media or another. This is a crucial platform in your content marketing strategy. You can create standalone posts or promote other content you’ve made, such as your blog posts and videos.

The best strategy to reach as broad an audience as possible is to cross-promote your content within as many channels as possible for the highest level of reach and engagement.

Set a publication calendar and use a third-party app to publish along all your various content marketing channels. You can outsource your content production as well to maximize your automation process.

Now that your content marketing strategy is in place, it’s time to focus on the next step you’d like your audience to take in your funnel.

The goal is to create something that attracts your reader’s attention and builds on the trust and authority you established in your initial content marketing.

This step is where you move the reader from awareness to interest and eventually desire and action. The key here is to create a lead magnet that attracts their attention and makes them want more that you have to offer.

The Second Step, Create A Valuable Lead Magnet

lead magnet illustration

A typical lead magnet should target your specific audience and offer something in return for their information. For example, a B2B lead magnet might be a free white paper that identifies one problem in the industry and offers a free solution and a promise of more solutions if they sign-up for your email newsletter.

Another lead magnet may be a webinar that is directed toward a particular segment of the industry. You promote your webinar with a landing page that requests sign-ups, and you give the solutions to the participants’ specific needs.

The lead magnet should identify a problem with getting qualified leads in a particular industry and show a strategy to help your reader improve the types of leads they are generating.

By receiving the lead magnet, you capture the prospect’s information and add them to a squeeze page to direct them to the funnel’s third step, the follow-up offer.

The Follow- Up Offer

The third step of the funnel should be to make a second offer to your prospect. It should be in addition to the lead magnet offer and be more specific and offer much more detailed value than the initial product.

Again, the key here is added value to what your audience received already. You can approach this in one of two ways, an upsell or down-sell of products. An upsell is a pricier product than what you offered previously, while a down-sell is priced lower and is typically an add-on that increases the value of your previous product.

By creating value in your content and sharing across various channels, you increase your brand awareness.

Next, by making a low-to-zero cost lead magnet, you hope to capture the prospect’s information that allows you to direct them to the third step in your funnel.

From here, you make an additional offer, one that is priced higher or lower than your original offer but adds value to what the prospect already received.

The final step is where the money is – the backend sale.

The Backend Sale

The final step in the sales funnel is the backend sale. If you’ve set up your funnel correctly, from content creation to lead magnet and follow-up, you’re ready to pitch your sale.

After creating awareness of your brand, establishing some authority, and building trust in what you provide, this is where you highlight the benefits of your product or service.

Your focus here should be on giving the customer “permission” to make the sale that they’ve been moving toward making and should be enticing. If you provide lead generation as a product, enhance the attractiveness of your service by offering something in addition, such as around the clock customer service, or a weekly consultation, whatever will help separate your service from others.

Your automated sales funnel’s goal is to allow you to have your sales work independently and will enable you to focus your attention on other areas of growing your business. By automating your sales process, you can capture leads, analyze what is and isn’t working, iterate those actions, and reset the process more efficiently.

The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2021

The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2021

How many times have you seen a killer marketing campaign and thought to yourself, “Wow, I wish I would’ve thought of that!”

(Glossier, I’m looking at you.)

We’ve all been there.

The truth is, when you’re just starting out, it can be tough to know whether your strategy is as comprehensive and powerful as it could be.

To help ease some of that uncertainty, we’ve created this guide that’ll show you step-by-step how to create a marketing strategy that leaves no stone unturned.

Let’s dive into the five critical components of a complete marketing strategy in 2019, followed by some examples for further inspiration.

Download Now: Free Marketing Plan Template

1. Build a marketing plan.

Wait, I have to make a plan for my strategy? What’s the difference? Your marketing strategy provides an overview behind the reasons why your marketing team will need certain resources, take certain actions, and set certain goals over the year. Your marketing plan is the specific actions you’ll take to achieve that strategy.

Not sure where to start? This free marketing plan template can help. 

how to create a marketing planImage source

The right template can help you build a marketing plan that identifies your budget for the year, the initiatives your marketing organization needs to tackle, and the marketing channels you’ll use to implement those initiatives. And it will tie everything back to a business summary, to keep you aligned with overarching company goals.

2. Create buyer personas.

If you can’t define who your audience is in one sentence, now’s the chance to do it. A buyer persona is an example of your ideal customer.

For example, a store like Macy’s could define a buyer persona as Budgeting Belinda, a stylish working-class woman in her 30’s living in a suburb, looking to fill her closet with designer deals at low prices.

With this description, Macy’s Marketing department can picture Budgeting Belinda and work with a clear definition in-mind.

Buyer personas have critical demographic and psychographic information — including age, job title, income, location, interests, and challenges. Notice how Belinda has all of those attributes in her description.

You don’t have to create your buyer persona with a pen and paper. In fact, HubSpot offers a free template you can use to make your own (and it’s really fun). Buyer personas should be at the core of building your strategy.

3. Identify goals.

Your marketing strategy goals should coincide with your business goals. For example, if one of your business goals is to have 300 people attend your annual conference in three months, your goal as a marketer should be along the lines of boosting online RSVPs by 10% at the end of the month.

Other marketing goals might be to increase brand awareness or generate high-quality leads. You might also want to grow or maintain thought leadership in your industry or increase customer value. Whatever your goals, identify what they are and how your marketing organization can work to achieve them over the next year.

4. Select the appropriate tools.

Once you have your goals identified, make sure you have the right tools to measure the success of those goals. Online software like social media schedulers gives you analytics to help you keep track of what your audience likes and doesn’t. Alternatively, you might consider Google Analytics to measure blog and web page performance.

Additionally, it will be helpful if you make your goals SMART — to do so, take a look at How to Write a SMART Goal [+ Free SMART Goal Template]. Here are a few tools that can help you track and measure the success of your marketing goals:

Trello

trello-for-marketing-planning

Trello keeps your marketing team on track and openly communicating about the projects they’re working on. Create boards for individual campaigns, editorial calendars, or quarterly goals.

Built-in workflows and automation capabilities keep communication streamlined, and simplicity keeps your marketing team focused on the work that matters.

Pricing: Free; Business Class, $9.99/user/month; Enterprise, $17.50/user/month for 100 users

Monday.com

monday.com-hubspot-integrationEverything on Monday.com starts with a board or visually driven table. Create and customize workflows for your team and keep groups, items, sub-items, and updates synced in real time.

You can also transform data pulled from timeline and Gantt views to track your projects on Monday.com and ensure deadlines have been met. Plus, with more than 40 integrations — from SurveyMonkey to Mailchimp and, of course, HubSpot — you can visualize your data and ensure your whole company is collaborating.

Pricing: Basic, $8/month/seat; Standard, $10/month/seat; Pro, $16/month/seat; Enterprise, contact for pricing

SEMRush

semrush-marketing-planning-benefitsSEO continues to be a huge factor in the successful ranking of your website. SEMrush allows you to run a technical SEO audit, track daily rankings, analyze your competitor’s SEO strategy, research millions of keywords, and even source ideas for earning more organic traffic.

But the benefits don’t stop at SEO. Use SEMRush for PPC, building and measuring an effective social media strategy, content planning, and even market research.

Pricing: Pro, $99.95/month; Guru, $199.95/month; Business, $399.95/month

BuzzSumo

buzzsumo-content-measurement

BuzzSumo allows you to analyze data to enhance and lead your marketing strategy, all while exploring high-performing content in your industry to increase engagement. Use the platform to identify influencers who may help your brand reach, and monitor comments and trends to make the most of every turn.

They also have tools to help with crisis management and video marketing as your needs evolve.

Pricing: Pro, $99/month; Plus, $179/month; Large, $299/month; Enterprise, $499+/month

Crazy Egg

crazy-egg-website-optimizationNeed to optimize your website this year? Consider getting started with Crazy Egg. You’ll be able to identify “attention hotspots” on your product pages, track ad campaign traffic on your site, and understand if shoppers are clicking where you want them to. You can even make sure your “buy now” buttons are in the best place.

Crazy Egg also offers recordings, A/B testing, and more to help ensure your website is offering the best user experience and the best return.

Pricing: Basic, $24/month; Standard, $49/month; Plus, $99/month; Pro, $249/month; Custom options available upon request

5. Account for existing resources.

Decide what you already have in your arsenal that can help you create your strategy. To streamline this process, think of your assets in three categories — paid, owned, and earned media.

Paid Media

Recall that paid media means any channel you spend money on to attract your target audience. Twitter, Facebook, and LinkedIn offer paid media options that boost your exposure.

Owned Media

Owned media is any of the media you create — blog posts, ebooks, images, and infographics that your marketing team has created are examples of owned media.

Earned Media

Earned media is another way to say user-generated content. Shares on social media, tweets about your business, and photos posted on Instagram mentioning your company are all examples of earned media.

Gather your materials in these areas and consolidate them all in a single vehicle so you’ll have a clear vision of what you have and how you can integrate the three channels together to maximize your strategy.

For example, if you already have a blog that’s rolling out weekly content in your niche (owned media), you might consider promoting your blog posts on Twitter (paid media), which customers’ might then re-tweet (earned media). Ultimately, that will help you create a better, more well-rounded strategy.

The free option? Tweet it from your company’s Twitter or post it on Instagram and use relevant hashtags to spread it.

If you have resources that don’t fit into your goals, nix it. This is a great time to clean house or identify gaps in your materials.

6. Audit and plan media campaigns.

Cleaning house segues straight into this step. Now, you must decide which content is going to help you. Focus on your owned media and marketing goals. For instance, will updating the CTAs at the end of your blog posts help you increase RSVPs to your event?

Next, look at your buyer personas. Let’s say you work for a video editing software company. If one of your persona’s challenges is adding clean sound effects to their videos but you don’t have any content that reflects that, make a 15-second demo video for Instagram to show how great your product is at solving that challenge.

Finally, create a content creation plan. The plan should include the title, goals, format, and channel for each piece of content. Be sure to include which challenge it’s solving for your buyer persona.

For ideas on content creation or a more in-depth look at how to create a content plan, check out our post, The Ultimate Guide to Content Creation.

7. Bring it to fruition

At this point, your market research and planning should help you visualize how your strategy will be executed (and by which teams).

The final step is to bring that all together — to put actions into your planning. Create a document that maps out the steps you need to take to execute your campaign. In other words, define your strategy.

Think long-term when creating this document. A standard strategy document is 12 months. This structured timeline should be the home base for your strategic marketing efforts.

To paint an example, let’s go back to the video software company.

Maybe in January, you will launch a software update that improves the exportation process for users. In April, you want to publish an ebook that explains editing terms to your buyer personas, and in September, you plan to launch an integration with other software.

Remember, your digital strategy is unique to your business, so the document should be, as well. As long as the strategy includes all of the necessary information, you’ll be all set to take your company’s brand from okay to outstanding.

Now that we’ve explored five critical steps of a complete marketing strategy, let’s look at some “Why didn’t I think of that?” strategies to inspire your own.

Examples of Successful Marketing Strategies

1. Regal Movies

Digital strategy: Owned media

Regal Movies took the Halloween spirit to a new level, even re-naming their Twitter to reflect the spirit of the season. This “Monster Madness” poll is a fun, interactive way to get followers invested in Regal’s content:

Regal Movies' owned media

Image Source

Regal’s tweet is an example of owned media because the company was in full control of the answers followers gave (and, apparently, American Werewolf didn’t stand a chance). Regal effectively kept true to their brand by using only classic movies in their poll,, while still putting a modern spin on it.

This is also a good example of how retweets don’t necessarily equal success. While four retweets isn’t that big of a deal, check out the votes: 461. That means there were over 400 interactions with a single tweet.

2. Taco Bell

Digital strategy: User-generated content, earned media

Real love is taking your engagement photos at your favorite fast food Mexican restaurant — right? User-generated content is one of the best ways to gain traction in your strategy — it demonstrates your appreciation for loyal customers, and also incentivizes other users’ to promote your products for the chance at a similar shout-out. Plus, sometimes the content your brand-lovers create is really, really good:

It’s not every day someone takes engagement photos at a fast-food restaurant, and Taco Bell jumped at this earned media opportunity. Earned media is at work here because this couple is saying they love baja blasts and crunchwraps as much as they love each other — so it must be delicious.

3. Small Girls PR

Digital strategy: Event marketing

Wait, is that Keke Palmer?

Small Girls PR is a boutique PR company based in New York, and one of the company’s talents is throwing amazing events for their clients, like Olay. This event recap carousel on Instagram is an effective event marketing example.

Event marketing is a fantastic opportunity to boost awareness for your brand. Not every business needs to throw lavish events, either. Event marketing can be as simple as the last company outing you had at your team’s favorite brewery.

Posting a quick recap on Instagram sheds light on your business’s culture, and demonstrates your appreciation for your employees’, ideally incentivizing others to apply.

4. Diesel Cafe

Digital strategy: Word of mouth

Boston-local cafe Diesel Cafe is more than just a great location to get vegan bagels. It also rocks at word-of-mouth marketing. In fact, Diesel even has a website dedicated to it — a place where fans can submit letters about the fun times they’ve had at the cafe:

Check your company’s Yelp climate. Are people giving you nice reviews? Showcasing some of them on your social channels is an effective opportunity to provide social proof that your products or services are a worthwhile investment, since people typically trust peers more than ads.

5. Target

Digital strategy: Paid media, Twitter cards

If you’ve got the budget for paid media, take full advantage of it. Paid media is when you pay social channels, like Twitter, to promote your content on their site. By doing this, your content reaches new audiences you might not be able to reach organically:

An inclusive ad from Target about fall shopping uses Twitter cards to promote their brand and offer easier ways to shop — simply click on the photo, and you’re redirected to a purchase page. More social channels are offering ways for shoppers to purchase in-app or close to it, driving sales and boosting exposure for brands.

Ultimately, creating a complete marketing strategy isn’t something that can happen overnight. It takes time, hard work, and dedication to ensure you’re reaching your ideal audience, whenever and wherever they want to be reached.

Stick with it (and use some of the resources we’ve included in this post), and over time, research and customer feedback will help you refine your strategy to ensure you’re spending most of your time on the marketing channels your audience cares most about.

Editor’s note: This post was originally publishing in October 2019. It has been updated for freshness and accuracy.

Marketing Plan Template

5 Tips For Creating Striking Social Media Content

5 Tips For Creating Striking Social Media Content

social media content
Content creation word cloud concept on grey background.

Do you think that social media is all fun and games? Think again. With the right type of social media content, aimed at the right audience, you can create powerful marketing campaigns and promote your business and ideas.

Whether you want to make money with some exciting advertising or leverage your social media accounts to drive traffic to your blog, we’ve got you covered.

Ready to start, then? Here’s your guide to the best five ways to create media content that will win you likes (and make you money!).

1. Do Some Prep Work

Before jumping into the creation of the best social media post that you’ve ever written, you want to take a step back and look at the bigger picture.

Ask yourself what you want from social media. Is it a chance to make some extra money? Or to promote your blog? Or perhaps you aim to become an influencer in a specific niche, like fashion or food?

Treat this step like a mini-business plan. Draft your objective, vision, and aspirations, and factor in any potential budget requirements. Are you going to go it alone, or do you plan to hire any help, like a proofreader or designer? All of that needs to be taken into account.

2. Not All Social Media Content Is Created Equal

Creating impressive social media posts requires a bit of word wizardry. Don’t feel discouraged, though: we’re not talking about impeccable grammar or syntax (you can hire a proofreader for that). What you really need is creativity and imagination.

Social media is full of posts that feel samey-samey, so you want to produce something original and unique that can help you stand out from the crowd.

At this point, you also need to ask yourself whether you want to post on one particular platform (like Instagram), or several (a combination of Instagram, Twitter, and Facebook, for example). Each social media platform provides different ways to gain more visibility, so you will want to read about each one in detail and make sure your content is optimized for the platform you’re using.

3. Eye-Catching Content

A complete and compelling marketing message conveyed through social media must not miss one factor: striking images and videos.

Whatever the types of visual content that you choose, make sure they are relevant both to your message and to the audience that your message intends to reach.

And don’t limit yourself to standard images or traditional videos. Visuals, these days, are so much more than that. Try your hand at something fun like a meme, or put your design skills to good use by coming up with a great infographic.

4. Talk to Your Audience

Once your post is out there on the world wide web, you want to drive engagement and ensure that as many people as possible are reading, liking, and sharing.

A great way to do so is to engage with your readers. Great content that doesn’t offer a chance to spark a conversation is very limiting and often doesn’t generate the desired results.

Try to set aside some time, each day, to go through comments and messages from your audience, and reply to as many as you can. Seeing that there is a real person behind your account will help to boost your credibility and drive more traffic.

5. Be Consistent

Last but not least, remember that consistency is key. If you post your content every once in a while, or in a very unpredictable way, your audience will soon lose interest and move on.

How can you ensure that you never skip a beat? You could take advantage of a social media content calendar to set reminders or schedule posts for a specific time. Just make sure that you deliver the content that your readers expect, when they expect it.

This becomes particularly crucial if you’re harnessing the power of social media to draw attention to your business venture. Timely posts are not just a way to keep your readership engaged, but are also a reflection of how reliable you are as a businessperson.

Make Your Content Shine

If you follow our tips above, you’ll be in a great position to succeed in creating social media content that sets you apart from the competition.

Want more inspiring blogs and life hacks? Check out our website now.