10 Ways to Make Your Website Stand Out from the Crowd

10 Ways to Make Your Website Stand Out from the Crowd

Creating a successful web site or blog on the internet isn’t as easy as it used to be. With more people now on the internet than ever before, and WordPress making it so easy for anyone to start a site… you simply need to put in more effort than ever to stand out from the crowd. It’s not just about creating the best content, it’s about starting from the foundation and moving up — while making sure every aspect of your site is awesome.

10 Tips for Making Your Site Stand Out from the Crowd

In this post we are going to look at ten different ways you can set yourself on the path for success, by making sure your site has what it takes to stand out from the crowd!

A Quality Web Host

One of the first things you’ll need to consider is the type of web host your website is will be hosted on. Choosing a quality web host from the very beginning is very important. This is essentially where your website will be published and is the only way that your target audience will be able to reach you. If your website is constantly down, runs extremely slow, or has very poor security protection you may want to consider switching providers.

A Good Domain Name

Your domain name is extremely important. It is how your customers will access your website. Choosing a name that is too complex in nature or unrelated to your products and/or services could result in the loss of a lot of potential customers. The FatCow blog gives great tips on how to choose the perfect domain name for your site. A great way to get started is to simply register your personal name as a domain, if someone else hasn’t already.

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A Memorable Logo

Part of branding your company means creating a company logo or slogan that is easy for your target audience to remember. It also separates you from your competitors. If you already have a company logo, make sure that you have it placed in a location where it can be seen by all visitors. This provides a lasting memory for your target audience. Just think about all of the amazing logos in the world today (like Apple), that don’t even have a name attached to it, but still… everyone know’s who and what it is.

A Good Choice of Colors

Aesthetics are important when trying to stand out and should be considered when designing your company website. When choosing colors you want to stick with colors that are either soothing to look at or that coincide with your company colors. Refer to this color guide to learn what colors emit different emotions.

Color Charts

Simplicity

As you begin working on the aesthetics of your website be sure that you keep it simple. Adding too many graphics, large pictures, and other features to the site not only make it take much longer to load, but it can also be very distracting to the website visitor which is never good for business as they’ll just move on to the next site. “Ugly sites” like Drudge Report, Google and Craigslist are the kings of simplicity, and look how famous and rich they are today!

Easy Layout

When creating and searching through a website, always keep the user in mind. As you begin laying out the various web pages and information, it is important that it is easy to comprehend. Remember, a confused user will quickly lose patience and move on to another site. Whether you are creating a web site or blog, start with a base template and work out from there — always remember to keep it simple.

Compelling Content

Whether your content will simply consist of a few informational pages about your company and products/services or it is going to consist of a blog and additional resources, the content you provide within your site should be compelling. You want to grab the reader’s attention from the beginning giving them instant access to what your business is all about and why it benefits them. One of my best posts has been the one about how I made over $800,000 in just 4 months with one of my sites. How can you create this same type of compelling content for your site?

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SEO Friendly

While you might believe this is an old concept, search engine optimization or SEO is still very relevant when it comes to website creation. Ensure that you’ve utilized keywords that your target audience would search for to improve your chances of being seen on the first few pages of a search engine. When creating a site with WordPress, many of the built in features and plugins will make this process a breeze.

7_Reasons_Why_Your_Business_Should_Invest_In_SEOSocial Media

The millennial shopper loves to share the good news about a company, product, or service through social media outlets. Having social sharing features on your website such as icons, users can easily find you on other platforms and share the information with others who could use your products or services. In addition to sharing buttons, there are plenty of other ways to get attention and social traffic back to your blog as well.

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Easily Accessible

Last but certainly not least you want to make sure that the website you create is easily accessible on various platforms. Should your user search your site on a desktop, laptop, tablet, or smartphone, they should be able to do so without complication. If you don’t already have a mobile friendly site, this is something you want to work on so that you don’t miss out on the potential website traffic

That pretty much sums it up. Your website or blog needs to incorporate aesthetics along with practicality in order to attract the attention of your target audience and to stand out from the crowd. If you are not knowledgeable in web design, working with a developer is ideal to ensure that you’ve encompassed all the above discussed features as well as other important components. After launching your site with these improvements, you should begin to see a hike in visitor stats.

7 Ways to Make Your Blog Stand Out from the Crowd

7 Ways to Make Your Blog Stand Out from the Crowd

When you first started your blog, you will probably remember the very basic looking design and theme it had. This is because each WordPress installation comes with the default theme of WordPress. If you don’t change this theme, you will then be lost among the millions of other blogs on the internet that have this same default theme. Good for WordPress, bad for you!

However, there is good news. In addition to changing your WordPress theme, there are many other ways you can make your blog stand out from the crowd. In this post we are going to highlight seven of the best ways to make a great first impression with your site, while also looking like an established authority in the process.

Change Your WordPress Theme

As mentioned, changing your WordPress theme is one of the easiest and most effective ways to stand out from the crowd. There are hundreds of thousands of free and premium WordPress themes for you to choose from. Free themes are always nice, but they are often outdated and not the highest of quality.

Over the years, I’ve always had a custom theme for this blog. Right now I’m using a custom version of the RISE theme from ThriveThemes, and I definitely recommend that you check it out if you are serious about the look, feel and customization of your site.

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If you can’t afford a custom theme or hiring a designer to do the customization work, there are many other premium theme sites like ElegantThemes.com, which offer a wide selection of themes at a very low annual cost.

Get a Domain Name and Premium Hosting

When starting a blog, you have the option between going with a free hosting service like WordPress.com or Blogger.com, or actually getting your own premium hosting and a domain name to go along with it. The later is definitely your best bet, as it will allow you to not only have complete control over your site, but it will look much more professional than having a long free address off another free service.

Choosing Your Domain Name

Invest in a Logo Design

A great way to make your blog and site name pop, is to have a logo created for your site. Years ago a logo design may have cost a few hundred dollars to create. Now with the addition of sites like Fiverr and many different logo design marketplaces (such as DesignHill and LogoMyWay), anyone can now have a great logo design created for their own site for under $50.

DesignCrowd Logo Designs

Don’t Let Your Blog Content Dry Out

With several hundred million blogs in the world today, many of them have died out and stopped creating content for their sites. This is the last thing you want to happen to your site, as anyone who comes to your site and see the content is a few years old, it’s likely they won’t keep reading or even come back again.

At the same time, this doesn’t mean you need to create content on a daily basis — just make sure it’s consistent over time. Some of the biggest blogs in the world today might only release new content once every few weeks or even per month.

Get Active on Social Media

With over two billion users spread across all of the major social networks, shouldn’t it be a priority for your blog to be there as well? Of course!

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In addition to any personal profiles you might already have setup with Twitter, Facebook, Pinterest and so on… you should also create accounts for your blog as well. This way you can easily share blog content with your social followers, while also keep track of who is sharing your content and engaging with your audience on their favorite networks.

Engaging Comments Through Your Blog

Reply to All CommentsJust like everyone is using social media to connect with friends and family, blogging is meant to be the same way. Go back ten years ago and most web sites were created with HTML and were a one-sided conversation. With the introduction of WordPress, blogs are now more interactive and allow people to place comments on any blog posts they like.

To increase engagements and comments on your site, be sure to end each post with a call to action, such as asking for your audience’s thoughts in the comments below. It’s also important for you to respond to these comments as well. Everyone loves to be appreciated, and there is no better way to appreciate a blog comment, then to acknowledge them and follow up with your own response.

Keep Your Distractions and Ads to a Minimum

In the world of blogging, it’s very tough to keep people on your site. In fact, over 70% of the people that visit your site for the first time will never come back. It’s not so much about your site content, but that there is already so much out there already.

For this reason, you need to make sure your blog is limited on how many distractions and advertisements you have. Gone are the days of creating a site and throwing as many advertisements on it as you can. Now it’s all about creating compelling content, building a trusted brand and growing your following on a daily basis. One of the best ways to do this is through the use of the Optin Monster popup window (shown below) to grab your visitors email address and follow up with them through a well thought out autoresponder series.

OptinMonster Popup

How to Create a Successful Blog from the Start

No matter where you are currently at with your blog, it’s important that you always keep all of these methods in place. Starting your blog off in the right direction from the beginning is one of the best ways to insure you find success down the road.

An excellent way to think about how others might find value in your blog, is to simply look at your site or article as if you were a visitor and what areas you might like or dislike. Put yourself in the eyes of your audience and if your content doesn’t provide value to yourself, why would it be worth posting for others to read?