What Is OSHA Compliance?  Reasons Why It’s Crucial for Your Business

What Is OSHA Compliance? Reasons Why It’s Crucial for Your Business

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OSHA (Occupational Safety and Health Administration) is the utmost authority on workplace safety. In the U.S., companies that perform dangerous work must abide by OSHA standards. These ordinances are put in place to prevent injury and carelessness.

OSHA standards explain that employees need a workplace that does not ignore serious hazards.

You’ve heard of OSHA compliance through business owners in your community. You may have had to perform OSHA compliance training at your job. The OSHA compliance definition explains that guidelines for safety at work are practical.

A place of work should supply an environment free of hazards.

The involvement of your employees is essential. Put in place vital training and educational programs. An in-depth explanation of safety can help your staff feel more involved.

Frequent discussions about safety procedures will keep essential guidelines in the foreground. You may begin to notice some aspects of your workplace and deem them as unsafe. As an employer, you must keep a lookout for treacherous situations.

Are you OSHA compliant? Does this apply to you?

Pay attention to the potential dangers of hiding in your workplace.

A Safe and Healthy Workplace

OSHA regulations greatly reduce accidents at work. You should take the time to review safety protocol with your staff to avoid injury. Keeping information regarding safety training events reminds you who is participating.

You should make sure you provide a safe and healthy work environment. Being proactive keeps health problems or accidents at bay. Even if one accident is avoided, all your training will be extremely beneficial.

Consider OSHA standards to be the golden rule. Employers all over the United States use OSHA standards when working to oversee safety protocol. Many states have government sanctions in place for several similar safety programs.

This training can help employees find and fix workplace hazards before an incident can occur. Injury and illness prevention programs are systems that reduce the severity and frequency of injuries at work.

You can provide an OSHA compliance checklist in your workplace. Help your team to stay informed. Post this checklist in a shared space at work.

It would help if you discussed the prevention protocol. These measures can provide useful information. The protocol allows employers to have a foresight for workplace hazard.

Establishing protocol makes it simple to perform repairs before any injury can occur.

Your Employees

OSHA was developed with the mission is to ensure the protection of workers. OSHA works to prevent work-related injuries. Deaths and illness in the workplace can also be a preventable issue.

When OSHA guidelines are met, employees feel safer at work. OSHA guidelines grow your employees’ interest as they learn the proper skills and knowledge for their job. Their role at your company becomes vital to them.

A service provided by my OSHA allows for a practice round with a professional.

OSHA provides a no-cost service in which government officials will perform an inspection. This inspection allows for employers to discover potential workplace threats.

This inspection also works to give your employees a participatory sounding board and a voice at work.

Use this visit to encourage a discourse about safety.

Ask your employees what they discovered and what could be better.

Stay Reputable

OSHA and HIPPA provide regulations for safety and privacy. These companies are regulatory bodies for a good reason; they protect our well-being.

OSHA guidelines keep our safety in mind—even without our knowledge.

Being reputable includes abiding by OSHA compliance codes. If you want to be honorable, you need to have an accident-free establishment. Not only to keep your employees safe.

Customers, strangers, and any other person in your space need to know they won’t be injured.

This is for your benefit and theirs. The more reputable and safe your establishment is, the less risk you invite on all fronts. The less risk you invite, the more profits you take home.

Build Morale

When you stay up to date with your OSHA compliance certification, you build morale within your company. Certification builds your team from a solid core; when a level of understanding of expectations means achieving at work, it’s easy to be happier in your role.

People feel better when they achieve things.

Providing clear expectations is vital.

OSHA compliance can help to establish rules and regulations. Everyone is safe and knows what to expect.

Teambuilding

A visit from an OSHA compliance officer can grow to be an exercise in community building. You can schedule a no-cost consultation with an officer to inspect your site.

Use this as an opportunity.

Create a group activity where management and employees discuss safety. Please encourage others to bring up what they feel is unsafe. Your compliance officer will issue you a statement at the end of their visit.

Compare the results of your job hazard analysis from the officer with what your staff had to say. What are the differences or similarities?

Increase Productivity

Looking to improve the way your business runs? When you follow OSHA standards, your employees can work without incident. A safe workplace shows that you care, boosts productivity, and even keeps morale high.

When employees are happy, they are productive, and therefore profitable. An employee that is involved in where they work is successful. They become more active member rather than someone merely doing their job.

When employees feel as though they have an active role, they will strive to succeed. You will experience an upswing in productivity after implementing OSHA standards.

Productivity seeds an excellent message to the public about how you run your business.

Increase Profitability

OSHA compliance training increase profits across the board. Profits increase due to less workplace injury and reduced worker’s compensation costs.

Profitability will increase along with your sales as morale and safety increase. Establish a good workplace culture.

OSHA Compliance and Your Workplace

Use standards and practices in the workplace to improve your office morale. OSHA compliance should be non-negotiable. Everyone deserves to feel at ease at work and unexposed to dangerous situations.

Ultimately, you are at work to earn a living, and no one should have to risk their life for wages. OSHA compliance should be a large part of your management protocol. It affects so much of your business.

You should make sure everyone is safe and understands the protocol. Do some research and reference OSHA regulations and materials. Think about how you operate your business and what you can do to improve its condition.

Suppose you’re a new business owner looking into employee training programs for OSHA certifications. Study for your exam and audit your space for safety. Your employees and your customers will thank you.

For more articles like this explore our site. You can learn what OSHA guidelines and other management strategies can do for you and your team.

Why SERP Analysis is Crucial for SEO (Step by Step Guide)

Why SERP Analysis is Crucial for SEO (Step by Step Guide)

Why SERP Analysis is Crucial for SEO (Step by Step Guide)

There’s a popular misconception about keyword research: that the process ends when we’ve found the ideal balance between search volume and keyword difficulty.

Newsflash: no, it doesn’t end there.

There’s this thing called SERP analysis, which is an inseparable part of your keyword research, and if done correctly, can be a true game-changer.

In short, SERP analysis means to check the results you get after you search for relevant keywords and decide if you’re going to optimize for these keywords based on your chances of beating the competition.

I’m not over-exaggerating when I say that it actually doesn’t matter if you’re 100% sure that you’ve found a great keyword with a reasonable search volume and level of competition.

If you skip the search results analysis, it can still be a huge miss that causes you to lose money or time, or both.

I’ve rounded-up the most important aspects of a SERP competitor analysis in 3 points:

  1. Finding the right keywords
  2. Understanding your competition
  3. Doing SERP competitor analysis

Let’s go!

Finding The Right Keywords

Wow, I found the right keywords for my website, they are not too hard to rank for and their aggregated search volume should bring me a lot of relevant traffic! But wait, look at the SERP. The results are different from what I would want to rank in. Oh, it looks like the search intention behind them isn’t what my customers would expect.

Yes, this can happen.

Here’s a simplified example that does not take the metrics into account.

Let’s say you’re optimizing a product landing page for a keyword research tool. Instinctively you may consider “keyword research” to be one of the keywords you’re going for.

But then look what happens on the 1st SERP:

All results lead to blogs and guides on keyword research.

The obvious intention behind this search query is to find free information, and not to buy a product.

If you want to rank for the correct user intention, you’re going to need a different search term. In this case, your best move is to include the word “tool” in your phrase.

The same applies the other way round.

Skipping SERP analysis is a common mistake when doing local SEO keyword research too.

A food blogger reviewing New York pizza restaurants won’t find it useful to rank their article for online pizza delivery services for the same reason as in the first example – the intention mismatch.

SERP analysis basically shows you what users mean when they search for something and it eliminates the need to blind-guess the search queries.

Taking a simple look at the search results for a particular keyword is enough to understand whether it’s relevant or not.

Understanding Your Competition

Let’s focus on your competition now.

What you’re aiming at is to rank on the 1st SERP or at least at the top of the 2nd SERP.

The CTR study chart below shows the average CTR on the 1st and 2nd SERPs. The stats for the top positions on the 2nd SERP are a bit higher compared to those of the last positions from the 1st page.

Turns out it’s not such a bad idea to appear on the second page of Google after all (as long as you nail the top spot).

However, your #1 priority is to have as many engaged organic users as possible by ranking high for similar middle and long-tail keywords in multiple SERPs.

This is what we’ll try to discover now about your competition.

To analyze properly, you’ll need a lot more data than what shows in the search results, that’s why free tools come in handy.

Back in the days there weren’t too many keyword research tools that included SERP analysis. One of the pioneers was KWFinder, and it’s their tool that I used to research “best pizza in new york”.

Thanks to the SERPChecker integration, I can analyze:

  • Link profile strength (LPS)
  • Domain Authority (DA)
  • Page authority (PA)
  • Citation Flow (CF)
  • Trust Flow (TF)
  • Facebook shares (FB)
  • Alexa Rank
  • Number of external backlinks
  • Referring Domains (RD)
  • Referring IP Addresses (RI)

Check what all of these metrics mean here.

Now, let’s talk about Moz. As you see, a bunch of the metrics above refer to them.

These guys produce a range of wildly popular SEO tools and their metrics are still among the most used by SEO managers who want to calculate the authority of websites.

As we all know, the URL link profile remains one of the top three ranking factors. By having all this data you’ve got a chance to outrank high-authoritative sites which have strong backlinks even if you don’t have any backlinks.

All you need to do is produce super relevant and well optimized content. Be useful, offer value and Google will pick you up! That’s the magic of the Google algorithm.

If you don’t work with Moz, you can still check their metrics directly in Google SERP for free with the MozBar extension available for Chrome.

Here’s a glimpse:

Not bad, right?

In a nutshell, the strongest benefits of running a SERP competitor analysis are evaluating your chances of dominating the organic search, and what’s even more important, understanding the search intent behind a keyword, which will give you additional reasons to optimize for it.

Having said this, it’s time to move on to the real action.

Doing SERP Competitor Analysis

You have 2 options:

  1. Analyze Google Search results manually
  2. Use keyword tools with integrated SERP analysis

Doing SERP Analysis in Google Search

It’s all done directly in Google Search and you get to see the results in the same way as any other user. What you’ll do differently than the average searching user, however, is to employ various SEO extensions to get an overview of the most important metrics around your competition – their DA, PA or the number of external links.

Keep in mind that since Google has updated their local results, you won’t be able to inspect the SERP for specific locations unless you use specialized tools or know a couple of hacks.

You can use Nightwatch Search Simulator for instance. It’s a free Chrome extension that helps you simulate search engine queries on Google and compare the rankings of your website to these of your competitors.

Using keyword tools

In order to analyze location-specific SERPs, we have to use either keyword research tools with SERP analysis for selected locations or tools designed to generate accurate search results for these locations.

The few I mentioned earlier – KWFinder (Discount Coupon) or SEMrush (SEMrush Free Trial) can do this and I noticed that Long Tail Pro has incorporated this feature too.

In my opinion, the biggest added value of these tools is that you can do everything in one place. Not need to manually inspect the Google Search or use another tool and stretch your attention.

More and more keyword tools include this single dashboard organisation, so thumbs up for their developers.

They must have realized how important it is to do the SERP competitor analysis in the process of keyword research, so we’ll surely see even more improvements in the future.

Conclusion

To sum it up, here’s a list of things to keep in mind during a SERP analysis:

  • The SERP analysis helps you decide if you’re targeting a relevant keyword
  • Additional SEO metrics will help you analyze your competitors and if you have the potential to beat them
  • Inspect location-specific search results. It is a good idea to use keyword research tools which offer SERP analysis
  • Google SERP features such as answer boxes, featured snippets, AdWords, etc. may lower the CTR of organic results

I hope that this piece gave you new ideas on how to improve your keyword research. If there’s one thing that’s absolutely fundamental to take from this article, it’s to remember that SERP analysis isn’t only about your competition – it’s a crucial step of your own keyword research process.

Maros Kortis

Head of Marketing at Mangools

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