Making The Most as an Affiliate On The Dating Vertical

Making The Most as an Affiliate On The Dating Vertical

Online dating has been booming pretty much since the moment it was introduced.

Now, however, with most of the world still grappling with the new normal introduced as a result of the ongoing Covid-19 pandemic, the dating vertical has entered the stratosphere.

But that’s just the tip of the iceberg. By all accounts, the increased draw to the dating vertical will continue for the foreseeable future and stands to benefit the entire affiliate industry. Circumstances have only served to intensify an already acute need, and, as an advertiser, all you need to do is to figure out how to cash in on the opportunity.

What You Need For a Successful Dating Campaign

High traffic volume. Traffic is king in affiliate marketing. If you don’t have access to sites with a high traffic volume, you could have the best creatives on the market and still not see many conversions.

Some of the highest traffic sites, relevant to the dating vertical, are adult entertainment sites.

The premium adult sites have an abundance of users who are a perfect match for your offers.

Understanding of the market. To run a successful campaign in any vertical, you should have an understanding of your target audience – what they are looking for on dating sites, what kind of advertising works best, which formats to use, etc.

The more you understand the vertical, the better your chances of launching a successful campaign.

Gripping creatives. Even if you calculate everything related to the dating vertical perfectly and have a clear idea of who you need to reach and where to reach them, failure to use engaging creatives could still mean you won’t get the results you want.

You’re going to need texts that get a response from viewers, and you’re going to need eye-catching images to bring those texts to life.

Testing and trialing. Content on the internet is in constant flux, and things are changing all the time. What works one day has no guarantee to work the next. In order to orchestrate a successful dating campaign, it’s crucial to start by testing out the reach and scope of your ads.

This can help to identify strengths and weaknesses in consumer connection.

Next, you must monitor the performance of your campaigns so you can tweak them to focus on more of what’s working.

Top Conversion Formats for Dating

The top conversion formats for dating are:


Native ads are designed to blend in seamlessly with the site and the surrounding content. In this vertical, three things are essential; your native ads should have an eye-grabbing creative, engaging caption text and use macros and emojis in the headlines.


Banner advertising on mobile and desktop requires a bit more creativity than native. In this ad format, you are dealing with prominent placement, so you want your visuals to be provocative, unique, and engaging. Clear CTAs on banner ads are a must.

In-Page Push

In-page push notifications are notifications that pop up while users are on the website. Their design resembles classic push notifications, but they don’t require the user to subscribe to receive them. These notifications are usually sent in a messaging format with a catchy image and work best to create a personal connection.

Classic Push

Classic push notifications are sent to desktop and mobile users regardless of whether they are currently visiting the page or not. Like in-page push, these notifications are most effective when paired with provocative imagery and the promise that someone on the other end wants to connect with the viewer.


It can’t be stressed enough how important it is to test your campaign in order to measure its effectiveness and determine where your weaknesses and strengths lie. To test a dating campaign we recommend that you start broadly by selecting a site with considerable traffic, and pairing that with a parallel RON (not limited to one site) test campaign.

Using a popular adult ad network such as TrafficStars you can quickly set up a dating campaign and experiment with a wide range of targeting options. Then perform the same steps for your RON campaign.

Your native ads, banners, and push ads can be tied to specific user demographics, user material preferences, different advertising models, and geolocations.

After experimenting with other ad formats and targeting, you’ll be able to find the most effective strategies and build your campaign around them.

If you’re looking for high-converting offers, make sure you check out Mobidea’s offer directory.

Keys to Dating Creatives

There are a few battle-tested keys to successful creatives. Generally, a dating creative should:

  • Be short and sweet (between 35-45 characters is proven to work best)
  • Be personal (content should be tailored to your target audience.)
  • Inspire curiosity (play with terms like “secret,” “unbelievable,” “surprising,” etc.)
  • Include numbers, lists, or figures.
  • Not be negative in tone (not including terms like “never,” “worst,” “mistake,” etc.)
  • Use playful and suggestive emojis and macros.


The winning formula of high-converting ad formats, plus high-performing traffic sources, and kick-ass creatives, make dating an extremely lucrative vertical.

Once you get familiar with creating your ad campaigns and start to see some conversions using the tips in this article, it’s time to add your own twist.

Experiment with trending dating offers, optimize your ads and try out new traffic sources, and you‘ll be well on your way to creating profitable campaigns in no time at all.

While there is a fair amount of legwork that needs to be done in order to launch a successful dating campaign, it is one of the most profitable and well-performing verticals in the industry.

The guide above will help you in your first steps towards achieving some great results. At TrafficStars, we run campaigns that generate billions of impressions daily and we would be delighted to help you start making a serious impact in the dating vertical.


Start Your Dating Campaign with ProfitSocial’s Summer Contest: 1500 Offers in 150 Geos

Start Your Dating Campaign with ProfitSocial’s Summer Contest: 1500 Offers in 150 Geos

ProfitSocial is a Smartlink platform that will help you effectively monetize your traffic. I have used their smartlink dating system in the past before. It has helped me find what dating niche and verticals work with my traffic sources.

If you’re looking for a way to earn some extra bucks, you got it! ProfitSocial is glad to announce the opening of its traffic contest. All you have to do is send traffic to ProfitSocial’s smartlinks and you could win up to a $5,000 bonus. That is a lot of moo-lah! This contest is till August 31st, so you have a lot of time to use their smartlink system.

What Is ProfitSocial?

We’ll be discussing the details of this contest pretty soon but what is ProfitSocial anyway?

ProfitSocial is a SmartLink platform that specializes in automated algorithms to unite all top offers. Among the strongest vertical are dating along with its respective niches namely: Gay, BBW, Ebony, Asian, Milf, and Mature. Concurrently, you can promote other verticals such as sweepstakes, webcams, gambling, and games.


In this platform, you are standardly given a minimum threshold of $250. But if it were up to me, you better challenge yourself to meet $1,000 a week. That way, you will be able to switch to weekly payments instead of the typical per month commission. 

Becoming a ProfitSocial affiliate gets better with time but they also have a bit of surprise for newbies. As a welcome gift to new affiliates, ProfitSocial will be giving you a welcome bonus. But you also need to prove that you are committed to becoming an active member of the platform. To receive the bonus, your spending for each first 3 months should exceed $3,000.

Send quality traffic. The more you do, the more cashback you will get. Here is the breakdown of your commission by percentage in you first three months in ProfitSocial:

  • 1st month – 5%
  • 2nd month – 8%
  • 3rd month – 10%

ProfitSocial is only one out of dozens of other affiliate smartlink platforms on the web. But here is how this platform benefits you:

  • ProfitSocial has automatically optimized funnels
  • It has high conversion through direct offers on top locations and latest creatives
  • Regularly offers bonus deals to affiliates
  • You get to attend meetups across countries if you are a top affiliate
  • You can get rate increase through high-volume revenue and quality of company partners

ProfitSocial Smartlink Contest

Now going back to their smartlink contest, let us talk about a couple of simple rules:

  • You need to be a ProfitSocial Affiliate
  • Should be able to drive as much traffic as possible to all GEOs 
  • Validate the traffic quality with your personal affiliate manager
  • Get your bonus at the end of each month
  • If you are a new affiliate who had just claimed your welcome bonus, you won’t be eligible for the SmartLink summer contest
  • DEU, AUT, ITA, CHE, BEL, KOR, ESP, TWN, and JPN GEOs give x1.5 the standard bonus amount
  • The bonus period is from May 1 to August 30

So, What If I Don’t Perform As Well Compared To Other Affiliates?

Regardless of whether you are a ProfitSocial partner, a veteran affiliate, or a new one, you are guaranteed to receive a bonus. The amount of the bonus just depends on the monthly commission growth in comparison with the previous month and is calculated during the bonus period. Take a look at their bonus calculation grid below for your reference. Read the community discussion here.


Commission growth (all GEOs except ‘premium’) Bonus
$1,000 – $3,000 $100
$3,001 – $5,000 $300
$5,001 – $10,000 $500
$10,001 – $25,000 $1,000
$25,001 – $50,000 $1,500
$50,001 – $75,000 $2,500
$75,001 – $100,000 $3,750
At least $100,000 $5,000
For each further $100,000 $5,000


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Dating Offers to Promote: Successful Combinations From Your Competitors

Dating Offers to Promote: Successful Combinations From Your Competitors

This is a post by our friends at Spyteg, the adult spy tool. Enjoy!

Today, our team want to share the best winning combinations for promoting dating offers for all summer. First, let’s look which methods are used your competitors: which traffic sources and devices are the most popular etc.

Bonus at the end of the article: You can download popular pictures for your future creatives and landing pages for free!

Catch new ideas for creating your own advertising campaign. Be inspired of successful advertising campaign and get ahead of competitors in adult advertising.

We are going to look at 3 popular advertising areas in the adult space:

  • USA and Canada
  • Europe
  • Asia

First, let’s look what was popular in USA and Canada in summer.


Here are the most popular ad texts for promoting dating offers:

  1. Would you like to meet tonight?
  2. New App For Dating in Montreal?
  3. Rich Mature Cougars from Boardman Want to Meet You Tonight!Click Here to Join Now for FREE
  4. hey! I am from Beauharnois, wanna meet?
  5. Mia, Toronto Ready to Chat!
  6. Talk to these girls now
  7. Sexy Babes Looking For New York Men Older Than 30
  8. Over 30 And Looking For a Fun Night in Montreal? Take Her Home Now!
  9. Meet Single Russian Girls Who Want Your Love
  10. Been A Good Boy? You Get To Meet The Prettiest Girls

Here is a breakdown of the most popular devices found in the US and Canada as well:


And the most popular traffic sources:


You can download the creatives for promoting US/CA dating offers for free in our Google Drive link here.

Next, let’s check European countries and adult advertising there.


The most popular ad titles for promoting dating offers in Europe:

  1. Single Euro Girls Are Looking For Love . Meet Your Ideal Match
  2. Want to meet a single woman nearbly?
  3. Click Here To Start Chatting With This Seductive Girl
  4. This Hot Russian Girl Wants To Date You!
  5. She Will Enchant Your Soul. Get A Hot Girlfriend Right Now !
  6. 10 Crazy Things Women Like to Do on a First Date
  7. Meet Someone You Might Like To Date Later
  8. Laura Want To Date! Send A Direct Message
  9. Single Ukrainian Ladies Looking For Their Soulmate (39+)
  10. I Dream Of A Man Who Will Become My Whole Universe

The most popular devices or Spain, Great Britain, France, Italy, and Switzerland are:


And the most popular traffic sources were:


We created a folder with the pictures for the creatives that you can find in this Google Drive.

And the last area we want to look at is Asia.


Girls with an asian appearance seem to be the most popular for promoting dating in Asia (makes sense). The most popular ad titles are:

  1. Seductive Asian Girls Are Looking For Your Love Register now to meet the girl of your hottest dreams
  2. These Pretty Asian Ladies Are Single!
  3. Ask A Beautiful Girl Out On A Date. She may very well be your soulmate
  4. A Little Flirting Is Never Superfluous
  5. Date hot girls near you!
  6. Beautiful Women In Bangkok Want To Date You
  7. Click Here To Start Chatting With This Seductive Girl
  8. You will be surprised! A lot of men have already found girls here!
  9. Single Girls Are Looking For Single Men In Sylmar
  10. Cute Girls Are Looking For Single Men

The most popular devices for Asian dating advertising campaigns is:


And the most popular traffic sources:


Download pictures for creatives free here.

And here 5 tips for creating dating creatives:

  1. Choose saturated and maximum real photos according to interest of your audience
  2. Ad text should be short and solve the user’s problem
  3. Use your audience language, for example Vietnam – Vietnamese, Thailand – Thai, Italy – Italian. Of course it’s possible to use English, but should consider interests of target audience.
  4. Try A/B test for different pictures for same offer promoting.
  5. Write target audience portrait. It will help you attract more traffic for your advertising campaigns.

You can download all creatives free in Google Drive here.

We hoped you enjoyed this article and found the information and creatives useful! Good luck on your affiliate marketing campaigns 👍

Catch the best ideas for your campaigns in Spyteg. Analysis all piece of competitors adult advertising campaigns and make more money from yours.
Create your account here.

Wish you high conversions!