How to Make Money with Dating and Relationships Offers

How to Make Money with Dating and Relationships Offers

No matter what happens in the world markets or with the economy, one thing is for certain — the world of dating and relationships is going to keep on strong! From online dating sites like eHarmony, Match and everything in between, the business and growth from these sites never seems to end.

The reason is simple. Every day thousands of people are dating for the first time or getting married, divorced or going through the ups and downs of their relationships. It’s the one constant that we can all rely on, no matter what is happening in the world around us. At the same time, we can also rely on one other thing — that there will always be services out there to compliment the ups and downs and love and relationships in the world today.

Before the internet, this was market was heavily dominated by therapists, lawyers, divorce attorneys and relationship counseling. Now anyone can share their expertise, guides and resources, while also being a fraction of the cost of what a one-on-one with a counselor or lawyer might be.

This is where opportunities lies for affiliate marketers and entrepreneurs.

How to Make Money with Online Dating Offers

One of the best ways to learn how to make money through affiliate marketing is with online dating offers. The concept is usually simple, refer a new user to a dating site and get paid a compensation of around $1-$4 for each valid signup. The reason why the dating industry is a great place to get started with is because dating sites are free to join and there are a number of them to choose from. From a marketing and targeting standpoint, this audience is relatively easy as well.

Dating Industry Money

I’ve covered online dating many times on this blog, so I will simply reference my best articles for you here:

Each of the articles and methods above will help you with promoting dating offers online, however, these same methods can be used to promote higher paying relationship based offers as well.

Earning Higher Commissions Off Dating & Relationship Guides

Getting a user to signup for a dating offer is easy, but if that’s your only form of advertising and monetization you are still leaving a lot of money on the table. After all, what’s about everyone who is already dating or married? If you are already having experience with online dating offers, it shouldn’t be too hard for you to play around with some of your existing ad campaigns and test out dating and relationship on a CPS basis as well.

For example, let’s take a look at a simple search through Google Keyword Planner for the word “relationship”. Right away we can see thousands of people are searching for various terms relating to relationship problems, marriage counseling, love advice and much more.

Keyword_Planner_–_Relationships

As you can see, the audience is there, now you just need to cater to their needs and put a solution in front of them.

ClickBank is probably the best place to start making money in the relationship space since they pay super high commissions and there are a bunch of products already catered to this audience. One such offer that would be perfect for this type of marketing is “The Relationship Building Package“, which pays out a ClickBank maximum of 75% on every $49.95 sale. This comes out to $33.90 in commissions for each sale generated.

The_Relationship_Building_Package

Once you’ve found a program worth promoting, you will then need to decide on how you want to promote it. Here are a few options that usually work well.

  • Content Site – Creating a site based around the contents of a ClickBank product or relationship guide is a great idea, but one that will take some time to develop. The benefits here is that you can rank organically within the search results and get people to your site that are looking for relationship advice.
  • Facebook Targeting – There are a ton of opportunities with Facebook, thanks to their awesome demographic targeting. Through Facebook Ads you can target men/women, based on their age, location and marital status. All important factors when building out pre-sell landing pages or ad copies that relate with your target audience.
  • Plenty of Fish Advertising – POF is an online dating network that has a self-serve advertising platform just like Facebook Ads — but on steroids when looking for dating targeting options. Through POF advertising you can sort your ad targeting by hair color, body type, income and much more. By the way… everyone on POF is looking for love!
  • Pay Per Click Marketing – While most search engines won’t allow you to direct link to an affiliate offer directly, it doesn’t mean you can’t create your own landing pages or sites to pre-sell the offer. This would also work if you were building out your own content site and trying to establish it with paid traffic. To find success with PPC and pushing affiliate offers, you would want to go long tail so you can have the most targeted traffic as possible while also lowering your competition and PPC rates.
  • Media Buying – Another option is to invest some money in media buying. This can be done through Google Adwords and displaying banner ads on relevant sites or even buying popunder traffic on other relevant dating/relationship sites.

No matter what method you choose, it’s all about testing and seeing what works best. In the case of “The Relationship Building Package”, you are looking at a $33.90 commission per sale. If your cost per click average is under .50 you will only need to convert 1 out of every 60 visitors into a sale to make a profit. The key is to make sure you are going after the right traffic and maximizing your click through rates to lower your costs.

As with all affiliate marketing, it’s simply a numbers game. Just one sale per day on an offer like the one above could result in extra $949.20 per month in revenue. Should you multiply those earnings, you would then see a revenue stream like the ones below. The traffic is already out there, you just need to build a campaign and keep split testing til it’s profitable.

Love_is_Strange_Affiliate_Program

The dating industry is now valued at over $2.4 billion dollars, and the demand for such services and products isn’t slowing down any time soon. To learn more about “The Relationship Building Package” and how to setup your affiliate links, simply visit theiraffiliate resource page or find them within the ClickBank marketplace (search for “relationship building”).

Top Dating Keywords and How to Create a Profitable Dating Site

Top Dating Keywords and How to Create a Profitable Dating Site

With so many different ways to make money on the internet, it’s important not to fall into the trap of shiny object syndrome. And by this, we mean jumping from one idea to another and trying to get rich overnight. Even if this can be successfully done, it will likely only bring minimal results and only last for a short period of time.

A much better way to make money online is to look at the long-term picture and create a website, or an ad campaign that will continue to provide value, incoming traffic, and revenue for years to come. With virtually an unlimited supply of traffic and advertiser money out there to benefit from, it’s simply a matter of choosing a niche market, then making the most of it.

One such example of an industry that is completely evergreen and will have a never-ending supply of traffic and revenue, is the online dating niche — much like the weight loss and financial markets, they just never seem to die out as more people come of age daily. However, this is an extremely saturated online market as well. If you are going to jump into this area, you need to put in the time and effort to know who your audience is and create the best ad campaigns possible, specifically targeted towards geographic and demographic interest and data.

You might also be thinking about how saturated the online dating space already is — which is correct. If we take a look at the Wikipedia graph below, we can see just how many members are subscribed to the top dating sites. However, you will also learn that there are hundreds of online dating sites with affiliate programs, and millions of individuals throughout the world are trying online dating for the first time daily.

As for growth, Nasdaq reported, “Online dating is also gaining traction overseas, most notably in China, where revenue is estimated to total $1.6 billion for the year by the end of 2016.” For even more updating online dating numbers, we can take a look at some stats and revenue growth charts from Statista.

  • Revenue in the “Online Dating” segment amounts to US$1,383m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 3.9% resulting in a market volume of US$1,610m in 2022.
  • User penetration is at 5.7% in 2018 and is expected to hit 6.3% in 2022.
  • The average revenue per user (ARPU) currently amounts to US$4.70.
  • From a global comparison perspective, it is shown that most revenue is generated in the United States (US$590m in 2018).

So what does this mean for content creators, site owners, and affiliates marketers?

Simple… a world of opportunity and growth! And also, stop focusing all of your efforts on just the U.S. and English speaking markets!

With all of that in mind, today we are going to walk through the process of how to create a profitable dating and relationship blog. This is a perfect business model or marketing method for anyone to get started with online and affiliate marketing. Even better, this method also doesn’t require a lot of upfront money in the process and is ideal for anyone that would like to focus more on putting their free time and effort getting put to good use.

This process breaks down into the following three steps.

  1. Know your audience and target demographic
  2. Have a form of monetization (ie: affiliate2day)
  3. Promote your site with SEO and social media

Be sure to follow along and consider your options with making money in the world of online dating and providing relationship advice to the millions of people who are searching for these types of resources daily.

The Target Audience and Demographic of Your Site

While it might seem like your audience and the demographics of your site would be anyone who is single and is looking for a relationship, you would be correct, but you would also be way too generic at the same time. Instead, if you want to make money and be able to rank above the competition, you will need to have a very niche specific site that not only caters to a specific gender but also provides them with exactly what they are looking for.

When looking at the type of content to create and how to target an audience, a perfect example of this can be seen below in this dating keywords list from Modovo. While many sites will list one or two keywords to target, Mondovo has done an excellent job with listing a wide range of long-tail keywords and search phrases — all related to everything dating.

In that same article, we can also take a look at some of the most searched dating keywords as well. When doing any research on these dating keywords, be sure to look at the additional long tail keywords and other ways that you can spend this into more creative topics while giving the audience exactly what they want. For example, you might see that “dating app” and “dating sites” have more than 600,000 searches per month. But going after a search phrase like “what to do on a first date” (with 5,400 searches per month) has a completely different focus and mind set. Depending on what keywords and search phrases you are going after, you will have to create content based on these needs and individual call-to-actions that relate to the users need.

When creating the content for your site, it’s important to always focus on not just your end goal (which is likely to get users to sign up for a dating offer) but to also rank higher in the search results with the most targeted content possible. If you have a site that is strictly focused on kissing, you can cover every type of kissing/making out search phrase there is. You can see a few more examples of these keywords below.

Sticking with this same concept, you can use any of the most searched for phases at the beginning of this section, then plug them into Google and see more “related searches” like the ones above. For best results, create one super long article with all of these topics covered, or multiple articles (2,000+ words in length) and link each of them back to each other on your site.

How to Best Monetize Your Site Content

The great thing about creating dating tips or relationship blog is that there are plenty of ways to monetize your content. At the most simple form, you can always use Google Adsense ads on your site and make a small portion of the revenue generated, or you can promote individual dating related offers or actual dating sites in themselves. In most cases, going with an affiliate offer to send leads to a dating site is probably the best option — since that is likely what your audience is interested in.

As mentioned earlier, there are now well more than a billion active sites on the internet today. That is a lot of content, and way too many distractions out there. This is especially true if you plan on converting your audience into a lead after just one visit. A better way to connect and provide value to your audience, might be through the use of an autoresponder series where you can deliver quality information, guides, and resources over time.

This is just one of the many forms on monetization available to site owners and bloggers today. Through the visual below we can see how marketing might start through ppc ads, forum posts, banners, or even social media… but that is just the start of the process. It’s then up to your content and websites to flow the user through a process where they trust your content and find value in it, then also subscribing to your mailing list, and also be ready to take action through your site.

This isn’t just an effective business model for brands and site owners selling courses of digital products, it also works in the world of online dating and relationships as well. Once you have a content focus and target audience in place, don’t just think of a monetization play and how to make money — consider your options with longterm subscriber and revenue growth as well.

Also mentioned earlier, the online dating space is absolutely saturated with content, competitors, money, and advertising options — however, there is still plenty of room to compete and make money as well. There are many well-known brand name US dating sites, many of which you probably already know and maybe even use or promote. The same holds true for dating outside of the US. If you are only targeting the USA or just English-speaking countries, you are missing out big time! Take a look at this list of the world’s most single countries.

  1. BRAZIL, 10%
  2. KENYA, 15%
  3. SOUTH AFRICA, 24%
  4. RUSSIA, 25%
  5. CANADA, 27%
  6. U.S., 28%
  7. ITALY, 29%
  8. JAPAN, 31%
  9. BRITAIN, 34%
  10. SWEDEN, 47%

To make all of this easier to follow, we will use Affiliate2Day as our example affiliate program for monetization on dating tips or relationship blog. Like many other affiliate networks, Affiliate2Day is a dating-specific affiliate program that offers compensation when someone joins or purchases on one of their dating websites.

The benefit of using a dating-specific platform like Affiliate2Day, is dating is all they do! This means they know what type of landing pages, ad creatives, traffic sources, and types of audiences and demographic targeting work best. With all of this in mind, their platform also has affiliate managers with this same knowledge, who are more than willing to pass it along to any dating affiliates to increase leads, revenue, and earnings for both sides.

If you don’t already have an affiliate account with them, you can create one by clicking here. It’s free to create, and you will quickly be assigned to an affiliate manager that can help you get started with your first dating ad campaigns or placements on your site.

Most of my site readers should already be familiar with the process of affiliate marketing and how to set up their first campaign. You simply join a program, grab your affiliate link, and post it to your site. For a program like Affiliate2Day, it would be best to place call-to-actions throughout the content on your site. If you were going to promote the dating offers through paid marketing and media buying, then using unique landing pages that cater to different demographic audiences and their interests would be best.

When attempting to make money with a dating and relationship blog, it’s important to keep your efforts focused on one common call to action. For example, if you know your target audience is ‘single men’ living in the ‘United States’ and speak ‘English’, this should be the main focus of your landing page (while also have a call to action on the page for “Single Men” and also having a picture of a female on the page. This all simple advertising 101, but if you have any questions or need custom ad copy created, Affiliate2Day can help with that as well.

Generic monetization methods that are commonly used are often a rev-share solution like Google Adsense, an individual product/service, or affiliate marketing. In the case of Affiliate2Day and running dating offers, this would prove most effective on sites that have dating or relationship offers. No matter what you decide to promote, make sure not to load the site up with too many monetization options or distractions, as this can lead to site readers being overwhelmed and simply leaving your site. This can also be a headache for tracking site earnings as well.

In reference to making money with Affiliate2Day, affiliate partners have three monetization methods to choose from.

  • Pay Per Sale: 25% of sales amount + $25 sign-up bonus
  • Pay Per Lead: $6 to $8 per lead generated
  • Pay Per First Order: $150 to $250 per first order

If you aren’t sure which monetization method is best for your site, I would recommend going with the “up to $8 per lead” option, as this will give the best results overall while also letting you know the type of data and leads you have flowing through your site. For sites with higher quality content, or those focused strictly on dating/relationship articles, it would likely benefit more from the “$250 per first order option”. The same holds true for the 25% pay per sale program as well, so it’s worth testing on both sides.

Affiliate2Day Referral Program:

Another way to make money with Affiliate2Day is to refer other site owners and affiliates to their network, and then earn 10% of their commissions. This is an ideal offer for any bloggers or site owners that already cover the topics of making money online or affiliate marketing.

Affiliate2Day Anniversary Bonus Promotion:

Everyone loves to celebrate their anniversary, and Affiliate2Day is doing just that. Best of all, they will be sharing the experience with their site partners and affiliates as well. Here’s what you need to know:

This promotion will take part between September 1st – September 30th.

The bonus promotion hasn’t started yet, but that doesn’t mean you can’t start preparing for the event to take place.

The program is broken down as follows:

FOR ALL AFFILIATES

  • Earn $100 for each new sub-affiliates referred to the platform
  • Affiliates will also earn 10% from the earnings made by each affiliate referred
  • The more sub-affiliates referred, the more potential earnings throughout September
  • Log in to your affiliate account to grab your code and start referring affiliates today

FOR PPS AFFILIATES ONLY

  • Boost your affiliate earnings to the next level by referring as many customers as you can. A $1000 bonus is up for grabs to any PPS affiliates that can reach 200 sales!
  • Start today and get a jump ahead of the competition. The more referrals you send, the more likely you are to hit your bonus and sales required in September.

As stated on their site, if you’d like to take part in the event, “simply send a request via the contact form on their site, and mention your affiliate ID or username.” — once that is done, you will then receive a confirmation from their team, and the bonuses will be added to the winner’s accounts by October 20th 2018.

Now that we have a content monetization method in mind, we can now move onto the content promotion part.

Attracting New Site Visitors with SEO and Social Media

Creating a website or a blog is extremely easy. Content creation is also very easy as well, and can even be outsourced if you don’t know what you are writing about. One of the most important factors when attempting to make money online with a website or a blog, is knowing how to get a consistent flow of new visitors to your website.

Two of the most common and effective ways to accomplish this is through the use of SEO and social media. As mentioned earlier, ranking at the top of Google for any type of generic term is nearly impossible. This is why you are going to have to get creative and unique with the type of content you create. We recommend you go after long tail keywords and make your content as specific as possible, not only so you can target your audience, but also make it more likely that they will take action when they get to your site.

However, there are better ways to approach this process. For example, using a tool like SEMRush, we can plug in any dating or relationship blog and see what keywords they are currently ranking for. We can also see their placement in Google, how many people search for that phrase monthly, the difficulty in ranking for that keyword, and also a direct link to the article that is ranking. Obviously, you don’t want to copy the content on these sites, but instead, study the long tail keywords that are ranking and getting traffic, which you might not have found otherwise. You can see an example of all of this below.

At the same time, if you are completely against the idea of waiting around for your site to organically rank in Google, you can also focus your efforts on social media. Twitter, Facebook, and Pinterest are three of this hottest social platforms for building a following around relationships and advice — and Facebook Ads is ideal for targeting singles based on their interests and locations (think custom landing pages here).

No matter what method you choose, understand that it’s all about the time and effort that you put into your content, call to actions, and link building/promotion efforts. With more than a billion active sites on the internet, creating a site and content means nothing — it’s all about the value, delivery, and getting it in front of the right audiences.

Can You Really Still Make Money in the Online Dating Space?

Without a doubt. Just ask any of the top dating affiliate platforms on the internet today, and they will tell you they are paying out thousands of dollars per month to hundreds, if not thousands of their site partners — and best of all, affiliate marketing is paving the way. This means you can test different dating sites, content offers, and traffic sources, to see which work best for you.

As always, I can only provide you with so much information and details. To see real results, you need to actually put all of this into action. If you haven’t started a website or blog yet, follow this guide, and feel free to shoot me an email when you get started. I would love to hear about your online success!