How Can Your Website Attract Highly Targeted Traffic That Delivers Results

How Can Your Website Attract Highly Targeted Traffic That Delivers Results

Websites are digital storefronts for your business. Setting up a blog or website for your product is just the beginning. For your site to get traffic, it needs to get noticed first.

While having a good website structure is paramount, following an effective content marketing strategy is also critical for generating traffic. So what can you do to reach that perfect target audience who is genuinely interested in your product?

How can you convert your traffic to substantial sales? In this article, you’ll discover the top ways to help your website attract highly targeted traffic that delivers results.

Search Engine Optimization

Ranking high on search engines is all about passing the test of credibility and quality. In addition, keyword placement also plays an important role in showcasing a website high on the search results. You can make your website visible on the search results by optimizing its content for search engines. How do you do that?

Make sure to fill out the alt text option in all the images on your website. In addition to this, you can make the most out of meta-descriptions. SEO experts advise you to create internal links on your website that connect to the latest content being posted on your site. Being proactive and performing keyword research can help generate organic traffic that will most likely engage with your business.

Social Media Marketing

Almost everybody uses social media nowadays. For businesses that cater directly to the customer’s needs, social media platforms are one of the best ways to advertise their products.

By posting relatable content based on a formalized media strategy, any business can gain followers on social media easily. With a notable online presence, you can increase brand awareness for your business.

Most social media platforms allow businesses to link their websites to their account so that visitors can seamlessly check out their services. If you have an engaging and visually pleasing landing page, chances are high that your social media campaigns and paid ads will generate value for your business in return.

Blogging

According to the top SEO experts, one of the best ways to add relevant keywords, that can help your website rank high on search engines, is to start blogging.

Most people who look for a product, service, or even answers to some questions turn to search engines for help. If your website provides relevant information to seekers, it won’t be difficult to create a positive brand image.

According to the inspirational quotes on https://bloglingo.com, life has its challenges (like driving targeted traffic to your website). By faith, however, all things are possible. Although it may take you some time to see consistent results, keeping your content as genuine as possible is crucial. If you try to trick the algorithm by stuffing keywords meaninglessly, your blog may even get banned.

Paid Advertisements 

The best way to get your website noticed by potential customers is by smartly placing ads all over the Internet. You can use search engines and social media platforms to build your brand and attract new customers. More traffic means more sales.

Paid advertisements are highly customized to suit your needs and help your business reach its goals. You can focus your ads to gain more traffic for your website, get more footfalls on your blog, and convert visitors into new customers. However, you need to consistently modify your advertisement strategy based on the feedback you get from your previous ads.

Referral Traffic

Many new businesses find it profitable to collaborate with another business of the same or somewhat related niche. By adding relevant links in meaningful places, you can guide potential customers from one website to another. Also known as referral traffic, this strategy is focused on interlinking similar businesses to help them benefit mutually. You can collaborate with reputable sites to help your business gain visibility in front of visitors.

However, if you link your website to malicious sites, you may face penalties from the search engines. The best way is to create high-quality content that compels other sites to establish links to your website.

Structure, responsiveness, and quality of content are major factors that affect the way new visitors react to your website. In addition to a compelling and visually appealing website, you might want to set up Search Engine Optimization (SEO) and use Social Media Marketing (SMM) to get your brand noticed.

If you’re already implementing these two strategies, you can also do blogging, paid advertisement, and referral links, to help your site reach a wide base of potential customers further.

Traditional Publicity vs. Content Marketing – Which delivers?

Traditional Publicity vs. Content Marketing – Which delivers?

The world of overpriced offline advertising is dying — there really isn’t much of a need for expensive TV commercials, print advertising and newspapers. There’s always going to be individuals who prefer to get their advertising and information this way, but the numbers don’t justify the results and ROI for advertisers anymore.

With that said, in this article we are going to look at some of the differences between traditional publicity and content marketing.

At first, they both might sound similar, but as we will see from the stats and information provided through the infographic below — they are actually quite different.

Traditional Publicity

Before we jump into the stats of traditional publicity, I want you to first think about the last set of advertising and promotions you saw offline. They were probably more like interruptions and not specifically targeted towards your interests as well. More importantly… did you act upon these promotions? (did you end up buying or taking action based off seeing these interruptions)

As stated, traditional publicity is more of an interruption to the client rather than providing value. Methods such as TV commercials, radio ads, magazine ads, posters and billboards will only capture your attention for a short period of time. In most cases you will see the ad and move on.

There are also three major flaws to traditional publicity, which are:

  1. The inability to hold one’s attention for a long period of time
  2. Usually delivered through interruption, rather than providing value
  3. Traditional advertising also tends to be very expensive and offers limitations on the ability to track performance and ROI

Content Marketing

Now, just like we did with traditional publicity, I want you to think about the last time you saw content marketing that either grabbed your interest and made you click, or interrupted your online browsing. No matter how you got there, what was your thought process while reading the content and how did you act after reading it? (did you make a purchase, click a relevant link or simply close it out and move on?)

More often then not, we find content marketing as a result of our own actions and we are looking for information or value. This is a huge difference in comparison to traditional advertising, which is usually seen as an interruption and often doesn’t provide any value.

See how the article in the screenshot below focused on providing value and ended up getting over 3,660 social shares from individuals who read it, then did their part to take it viral based on their own will. This is a perfect example of content marketing, and something you really wouldn’t see happen with a print ad campaign.

SEJ Article

While we could point out several flaws within traditional publicity, we can actually highlight the many benefits of content marketing:

  1. Provide valuable content to your client or audience while building loyalty to your brand in the process
  2. Create blogs, videos and online content to educate your clients, which may increase the chances of them buying from you in the future
  3. Through the use of social networks you can build out your content, grow an audience and also use the power of viral marketing
  4. Unlike traditional advertising, content marketing offers the ability to split test, update content and target your demographic audience based on your demands and customer needs.

No matter which method you prefer to use for your business and marketing, there is always going to be audience for each — though the possibilities that lie within the world of online marketing are quickly outweighing the old world of traditional marketing.

Special thanks to AttachMedia for the creation of the infographic below.

content-marketing-traditional-marketing-chart