5 Working Methods to Drive Massive Traffic to Your Website in 2020

5 Working Methods to Drive Massive Traffic to Your Website in 2020

Traffic is something we all need. No matter what type of business or brand you run, there is an endless supply of traffic floating around the internet, yet there is also never enough. At the same time, not all traffic is the same, and some sources will work differently for different sites and ad campaigns.

The main reason why we all want more site traffic, is that it usually results in more customers and leads, which means more money. It’s no secret that the internet is a crowded place, so your business needs to be strategic in order to get the customers you want on your site. It’s not enough to simply create a website and hope the right people will stumble onto it.

If you’re feeling overwhelmed, keep reading to learn more about how to drive traffic to your website.

Five Ways to Drive Traffic Today

Driving organic traffic might seem difficult, but there are a few things you can do right now that will help. The key with driving traffic is to stay consistent, and don’t expect results overnight. Here are five things you can do right now to bring in big traffic to your website:

1. Start email marketing

Email marketing is one of the easiest ways to drive traffic to your website. Start building your email list, and use an online email marketing tool like OptinMonster or Aweber to send out relevant information to your customer base. For even better results, set up a newsletter that also has a follow-up autoresponder series built in.

The thing about email marketing and list generation is, the earlier you get started, the better the results you will see. Even if you don’t have hundreds of visitors to your site at the moment, you could be picking up a few new subscribers daily.

Remember, everything on the internet is 24/7/365. So you if starting a new site and getting three new signups to your mailing list per day, that’s over 1,000 sign ups per year! If you wait until you have a lot of traffic going to your site, you could be missing out on a ton of subscribers and more traffic to your site.

2. Use social media effectively

If you’re looking to drive traffic, it’s not enough to just post on your social media accounts and then forget about them. If you’re strategic about how you use social media, you can really drive traffic to your site. At the same time, it’s also important to know what social platforms your audience is on, while also making sure you have exposure on each.

Personally, I like to focus my efforts on Twitter and Facebook — as those are the two social platforms I enjoy the most.

When creating your social profiles and accounts, be sure to include a website link. Google loves to rank social content and these links can also pass link juice back to your main site — to help ot rank even better. This is something I also recommend to everyone to better protect their name online, and even secure the whole first page of the search results for their name.

Additionally, make sure you’re using appropriate hashtags in order to broaden your audience. This will drive new traffic to your site, not just your current followers.

3. Use SEO tricks

In order to drive traffic, you need to make sure your website ranks high up in search engine results. To do this, you need to be getting high-quality links from other websites or blog. As often as people will say “just create great content”, it really doesn’t work that way anymore. You need to actually create great content, and then know how to promote the heck out of it.

Once you have this in place and have secured some solid backlinks and social shares, then you might be able to rely on Google and ranking for some quality search terms. Another key tip here is to create long-form content with more than 2,000-words per articles, and also going after longtail keywords.

Make sure you use keywords throughout your site. Keywords are things that customers search in a search engine. The more keyword matches you have on your site, the more relevant Google will think your site is. Also be sure to mix things up with H1, H2, H3 tags and using custom images and reliable data sources within your content as well.

4. Build links on other sites

As we mentioned in the previous point, getting external links on other sites is a great way to drive traffic back to your website. This might sound complicated, but there are many different ways you can do this. If you’re a small business, make sure your store or office is listed in online directories or other sites that locals might browse for reviews or information.

Here are some of the best ways to accomplish this, while also getting creative as well:

  • Design a custom infographic on industry stats or reports
  • Interview other experts within your industry
  • Throw together an expert roundup
  • Take part in expert roundups on other sites
  • Outsource the content promotion and outreach process
  • Invest some time and effort into 404 broken link building

Many of these methods work extremely well, simply because they are time-consuming and not something most people want to do. They do take a lot of time and effort.

Another way to build links is to guest post on other sites. There are a lot of websites out there that are always looking for content and will offer you a link to your website in return. Check out this article for some places that accept guest posts.

5. Turn to a professional

When you are awesome at what you do, and you have a service to offer, sometimes it’s better to just outsource the SEO and link building process to the experts. In fact, this is the whole reason why the SEO and online marketing niche is massive multi-billion dollar industry.

Content creation, promotion, and SEO all take time, effort, monitoring and expertise.

If you’re still struggling to get decent traffic to your website, it might be time to invest in professional help. For example, if you own a chain of businesses, you could invest in a franchise SEO expert to drive traffic to your websites. A small investment ahead of time on professional services can lead to massive revenue.

No matter what industry you might be working in, it’s best to find an SEO agency that is specific to that niche. “Jack of All Trades” SEO agencies might be ok, but wouldn’t you want an expert within your own niche to promote your business? Of course you would.

SEO and Online Marketing: Ready to Learn More?

The best way to master digital marketing and drive traffic to your website is to stay up-to-date with the latest trends.

Check out the rest of our articles on more SEO tips, digital marketing, also also my brand new affiliate marketing directory.

11 Actionable Tips to Increase Instagram Engagement and Drive Traffic to Your Website

11 Actionable Tips to Increase Instagram Engagement and Drive Traffic to Your Website

11 Actionable Tips to Increase Instagram Engagement and Drive Traffic to Your Website

Would you like to increase your Instagram engagement to increase traffic to your website? Or would you like to increase Instagram sales?

Regardless of the reason you use Instagram, you need to focus on connecting with your existing customers and followers, and also gaining new ones.

In our recent live session with Andrea D’Ottavio, founder of Webing and a digital marketing expert who is also known as VagabondCEO, shared his 11 tips to improve Instagram engagement organically. And in this blog, we are going to cover all those tips and tactics.

If you are not a reader and would rather watch a video instead, here is the video for you –

Reasons why you need Instagram to sell more?

According to Andrea, here are 4 reasons you should not avoid Instagram if you really want to boost your sales –

  1. Instagram has 500M+ daily active users. (Instagram)
  2. India is the second-largest country in terms of Instagram users (Statista 2020)
  3. 200M+ of accounts visit a business profile daily (Instagram
  4. It is the 2nd most engaged social media platform after Facebook with over 60% users log in daily (Brandwatch)

That said, I hope these statistics will convince you that Instagram is the platform that you should be used strategically to drive traffic and boost sales.

Before going ahead, let’s first try to understand what Instagram wants from us and how it ranks our content.

Understand Instagram Ranking Factors –

First things first, understand that Instagram wants us to be hooked to the platform. They want us to spend more time on the platform so they can sell more ads.

And to succeed on the platform as a content creator, help them in achieving their objectives – make users spend more time!

Hence, the most important ranking factors are –

  1. TIME people spend on your content (posts, stories, IGTV)
  2. How people ENGAGE with your content

Time and engagement on your content are the prime factors of how successful you can be on Instagram.

Tips & Tactics to help you rank better and boost engagement on Instagram 

All said you have to always keep in mind that Instagram wants users to be engaged on Instagram, and your strategy should also be in the same direction to achieve your goals.

If you are ready, let’s get started…

1. Optimise your Instagram bio

Your Instagram bio is one of the first things that people see when they land on your profile, and you want them to tell the most attractive thing about your brand that makes them scroll down and follow your page ultimately.

However, bio isn’t just a place to tell about your brand but to make sure that your profile is discoverable for your primary keywords. There are two ways to add keywords in your Instagram profile. First is, you can add the primary keyword in your profile name. For example, if you’re an influencer, you can add a keyword like “Instagram Influencer” with your profile name as shown below –

keyword-instagram-profile-name

Here are a few more ways to optimise your Instagram bio –

  1. Add emojis/symbols.
  2. Add your brand, hashtag.
  3. Add a UTM to the link and shorten it.

2. Use the right hashtags

On Instagram, users can follow specific hashtags which allow you to be discovered in the feed of people who aren’t following you but are interested in the topic you cover.

So, by using relevant and targeted hashtags in your post and stories can help you boost engagement and attract new followers which can be further translated into more customers for your business.

To find the most relevant hashtags for your posts, you can use tools like Tailwind, Keyhole and Social Info

3. Share infographic posts

Infographic or any educational posts are one of the most engaging content types on Instagram because such posts increase the number of saves on your post which is vital for Instagram algorithms. 

The more the saves you get on your posts, the Instagram algorithm finds it more interesting and boosts the reach of that specific post. And since these are informative posts, people like to share their own opinion around the topic which establishes the engagement on the post.

So, always to try to share informative posts which bring value to your audience about your product or service.

4. Post Long Videos

Instagram allows you to share videos of a maximum of 60 seconds in the post while on IGTV, you can share longer videos and share its preview on your Instagram feed and stories.

Now, the longer your videos are the more time people spend on your content allowing you to engage them and drive them to your website via the link in the IGTV description.

As mentioned earlier, Instagram wants us to spend more time on the platform and by posting long videos you’re keeping people on the platform for a longer duration. Thus, Instagram loves your content too and gives a broader reach among the relevant audience.

5. Use Interactive stories to grow engagement

 Instagram has evolved the story format since it was launched a couple of years ago. It is continuously bringing new interactive stickers that allow users to engage with the brands instead of just being an audience.

Interactive stickers like Questions, Quiz, Polls, and countdown enable you to keep your audience engaged and make them spend more time on your stories. For example, when we were about to go live on YouTube for this webinar, we used a countdown sticker in our story which allows users to set the reminder when the countdown ends.

Countdown-started-instagram story

You can also add a link to stories which people can access by swiping up on your story. This way you can direct the interested people to your blog post, landing page or YouTube Live as we did –

Countdown-ends-instagram story

6. Add your main products as story highlights

Using story highlights, you can add stories to appear on your profile right below your bio even after the original story disappears. Now, if you’re selling products or offering services, story highlights can be used as a catalogue from where users can visit your website and learn more about it.

For examples, if you’re an affiliate marketer then you can add your best selling or popular affiliate products in the story highlight. This way whenever a user lands on your website, they can go through all the tools recommended by you.

Instagram story highlights are really a vital section of your profile and you must leverage it to create awareness about your offerings to the first time visitors and drive them to your website.

7. Do micro-blogging on Instagram

Instagram is a picture sharing platform and it is true that pictures are worth a thousand words. However, a combination of a picture with a compelling story behind it adds more meaning to it.

You can use Instagram as a micro-blogging platform where you can dive deeper into the topic, share behind the scene story or tutorial with your followers in the post caption. For example, in the post below, we took a micro-blogging approach in the caption to talk about the image content.

The advantage of doing this is that users will spend more time on your posts and stimulates conversation in the comments which ultimately results in higher engagement and wider reach of posts.

8. Share Quotes

On Instagram, people love quotes, they save the quotes, they like and share with others which results in higher engagement.

So, whether you’re running a restaurant, retail store or building personal brand, quotes work for every type of audience in keeping them engaged and staying on top of their mind.

You can leverage Pinterest to find quotes related to your industry or product and use free tools like Canva to add quotes to your images like below –

Share-quotes-on-instagram

9. Get more clicks on your link in bio

Since you cannot add links in your Instagram post captions, you want people to click on your link in the bio to visit a webpage for more information.

Now, encouraging people to visit your profile to find the link to get an offer, download an ebook or just to read the recent blog post is a big thing to ask. However, you can make this easier for your followers, by adding your profile username in the caption where they can click and visit your profile directly from the caption.

click on instagram bio link

  • Save

The objective of doing this is to offer a call-to-action directly from the caption instead of just asking “visit the link in the bio”.

10. Add multiple links in your bio

Well, you cannot really add multiple links in your bio but I have a hack to help you with it. You can add a link to an Instagram specific landing page where you can add links to other pages where you want to direct traffic.

For example, if you’re an Amazon affiliate, you can add your affiliate page link in the bio. Similarly, if you are selling ebooks or courses, you can add a link to the landing page highlighting the popular courses.

You can also use free tools like Linktree to create a link with multiple links to different websites or pages for the visitors. Here’s how SEMrush uses Linktree to offer multiple links to their Instagram followers –

SEMrush Linktree page

11. Run Instagram Giveaways

Last but not least, you should run Instagram giveaways to drive more engagement and build an active follower base for your brand.

Instagram giveaways are limited-time contests during which the brand promises to give away something to one or more lucky participants who fulfil a specified set of criteria defined by the brand itself.

Running an Instagram giveaway contest may sound like a gigantic task and expensive, but it isn’t like that. Your giveaway prize has to be something that adds value to your audience and makes them feel good to win that. 

Here are two types of giveaways you can run on Instagram –

  1. Comment Picker giveaways – In this giveaway, post photos or videos and ask people to comment and mention a (or multiple) friends to enter the contest. Afterwards, you randomly select the winner(s) from the participants.
  2. Hashtag contest – In this type of giveaway, you ask people to post a photo or video with your product or anything related to a specific topic and a winner is picked from them. You can also add a few more terms for the contest participation like follow and mention your profile, tag 2(or more) friends in the caption to get better engagement.

Now, making an Instagram successful depends a lot on how you spread the words about the contest and how do you announce the winners.

When there are lots of brands running fake Instagram giveaways just to attract new followers, transparency from your part can play a significant role in attracting wider participation and followings for your brand.

Conclusion

Instagram is one of the most popular social platforms, especially among young people, so it doesn’t matter what industry, industry or profession you’re in, Instagram needs to be included in your marketing strategy.

And now that you know the best tactics to grow your brand on the platform, it is high time you put them into action and see the results. However, I must say that the greatest asset you can have in marketing is patience and consistency.

These strategies can help you increase engagement on any Instagram profile if you do it consistently and maintain patience to see the numbers grow.

Do you use Instagram for your business? If so, share your one tip with us that worked for you in the comments below.

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