Financial stress can lead to poor physical health, as well as delayed healthcare. It can also lead to mental health issues like depression and anxiety. These are all because of the challenges that you are constantly trying to overcome when it comes to your finances. In this case, the tips below may prove to be beneficial in helping you reduce your financial stress.
Evaluate Your Spending Habits
One of the primary things that you can do to reduce your financial stress is to evaluate your spending habits. This means that you need to have a good idea of where your money goes by tracking your expenses. In this case, it will help if you list down the amount that you spend and the item that you bought each time you make a purchase. Alongside this, also keep track of the other things that you spend money on such as your utilities, as well as your debt payments.
Set Realistic Financial Goals
Once you have a good insight into where your money goes, the next thing that you can do to reduce your financial stress is to set realistic financial goals. For instance, if you have several debts that you need to pay off, then you need to set a specific timeline on when you intend to complete your repayment, depending on the amount of money that you can set aside for payments each month. This also means that you need to allocate a specific amount that you can save and stick to constantly.
Create a Budget
One of the best tools that you can use to be on top of your financial situation is a budget or a financial plan. In doing so, make sure that you prioritize your immediate needs as you are working towards your savings. This means that if you acquired an instant online title loan, then make sure that its repayment is part of your budget. This is also true for the other debts that you have such as your mortgage payments. Once you come up with a budget, make sure that you exert the extra effort to stick to it to minimize or potentially eliminate overspending.
Seek Extra Sources of Income
If you feel like there is too much load when it comes to dealing with your finances, perhaps what you need is another income stream. In this case, look for avenues where you will be able to create a passive income, such as investing in the stock market. Numerous online sources can help you generate a decent sum such as online selling or taking part in paid surveys. Otherwise, turn your hobbies into something profitable, such as selling the pastries that you love to bake. But remember that the extra income you generate should be directed to paying off your debts or going into your savings rather than on unnecessary expenses.
Start an Emergency Fund
As soon as you have a budget, as well as an additional income source, then make sure that you start an emergency fund. This will help you eliminate the need to resort to borrowing money in case of emergencies or immediate needs. Ideally, your emergency fund should be able to cover you for at least three months in case your main income stream is cut.
Always remember that you are not alone in any of your troubles, including financial stress. There are always people that you can turn to for help and support. This means that if you are in a tight financial situation, make sure to involve all your family members so that each one will be able to help out in making ends meet. There is also the option for you to reach out to your relatives and friends who are willing to lend you the money that you need to pay for your debts without putting any interest on the amount that you have borrowed. In this case, make sure to pay them back responsibly.
Monitor Your Progress
Finally, make sure to monitor your progress when it comes to your financial situation. You will not be able to appreciate how far along you have come or which areas you can still improve without keeping track of your progress.
The tips above are only some of the things that you can do to relieve yourself from financial stress. Although you are not going to realize the effects of your efforts instantly, with consistent practice, you will soon attain financial freedom that will also steer you clear of the stress that financial trouble brings. Just bear in mind that you can do this.
A lead magnet is a resource, product, or service that is given away for free in order to collect contact information from the company’s target market. Contact information might include email address, phone number, name, and shipping information.
Examples of lead magnets are free trials, eBooks, video courses, newsletters, or consultations. Marketers use lead magnets to generate leads, grow email lists, and increase the long-term sustainability of the company.
Lead magnets work in just about every industry. SaaS companies often use free trials. Ecommerce companies use free sample products. Freelancers, agencies, and coaches use free consultations. Information product companies use eBooks and sample courses. Local businesses use free intro services. And blogs use newsletters.
So no matter what type of business you own, lead magnets can help you generate leads and increase sales.
These lead magnets can display in a lot of different ways on your website, including in-content, as a post footer, ribbon, screen filler, scroll mat, slide-in, widget, or pop-up.
Here’s what our own lead magnets look like on the page you’re on right now!
Lead magnets are a top-of-funnel marketing strategy, meaning that they’re meant to generate leads and bring people into your sphere of influence.
You can then sell products or services to those leads down the road.
What Qualities Make For a Good Lead Magnet?
Of course, not all lead magnets are created equal.
What are the commonalities between lead magnets that are highly effective?
Let’s talk about that.
1. Attractive To Your Target Market
A lead magnet is only useful if it attracts your target market — people who are likely to buy from you in the future.
If a lead magnet attracts the wrong people (I’ve seen it happen), it can be detrimental to your business and your marketing budget.
So it’s immensely important that you get this first quality right.
Take Smartblogger’s highly successful lead magnet as an example…
Smartblogger is an online company whose target market is, well, bloggers. And what do bloggers want more than to write posts that go viral?
That’s the genius behind this lead magnet. It’s wildly compelling to Smartbloggers target market… but not really to other people.
Which is good, because you don’t need “other people” on your email list 😉
2. Solves An Immediate Problem
What makes a lead magnet mind-blowingly attractive to your target market?
Answer: something that promises to solve, with very little friction, the person’s most immediate problem.
Imagine, for example, that your target market is people who want to change their eating habits, but they don’t have the time to meal plan, make grocery lists, or find new recipes.
Their immediate problem, then, is that they can’t eat healthier because they don’t have time.
So what if you offered a lead magnet that solved that problem for free?
Or imagine that your target market is people who want to learn how to make money as freelance writers.
Their immediate problem is that… well, they don’t even know where to start.
So you might offer a free starting course to help them gain some momentum.
What if, instead, Jacob McMillen offered a lead magnet that helped freelance writers create 7-figure agencies? That might work… but he’d be going after a different target market with entirely different wants and desires, which would impact his entire business model.
For who he’s targeting — beginner to intermediate freelance writers — this lead magnet is perfect.
Your lead magnet should solve your target market’s most immediate and pressing problem, not a problem that’s going to appear down the road. Meet your target market where they are when they enter your funnel and address other problems at the proper time.
So what is your target market’s most immediate problem and how can you solve it with a simple lead magnet?
Answering that question is the best way to ensure that you build an irresistible bribe to subscribe.
3. Easy To Consume & Easy To Create
Yes, your lead magnet should solve your target market’s most immediate problem, and it should do so genuinely.
But that doesn’t mean it should give everything away.
In fact, it shouldn’t.
Your lead magnet has just a few important goals.
To attract your target market.
To be genuinely helpful.
And to build momentum toward your other offers.
In a sense, your lead magnet is your starting low-level product. It should be easy to create and easy to consume while also offering real value that inspires people to buy from you down the road.
That is to say, solve your target market’s immediate problem, but also don’t stress about creating some massive, time-consuming resource.
It’s true that more compelling lead magnets will increase conversion rate… but time-consuming and difficult-to-create doesn’t always equal “more compelling.”
Often, it doesn’t.
So, find the balance.
What could you easily create that would be genuinely valuable to your target market?
4. Part of a Whole
Maybe your lead magnet will generate leads like clockwork.
But does it create momentum for people to buy from you later on? Does it naturally carry them into purchasing your next offer? Does it build trust and excitement around your brand?
Russell Brunson often talks about what he calls the Value Ladder and how to drive people from one offer to the next.
The lead magnet is your bait… it’s the very first thing you’re offering to get people into your sphere of influence.
In other words, your lead magnet is part of a larger whole.
It’s not a product all its own… it’s a resource that should be attractive, helpful, and should ultimately persuade people to continue buying products from you down the road.
6 Steps to Create a Highly Effective Lead Magnet (With Examples)
Now that you understand what qualities make a lead magnet attractive to your target market, we can turn our attention to creating your lead magnet, squeeze page, and opt-in forms.
Let’s dive in!
1. Outline Your Attractive Offer
A lot of people make the mistake of creating their lead magnet before outlining their offer.
We recommend going the other way around.
If you know what you want to offer your target market, why it’s appealing, how you’re going to “sell” it, and exactly what content it needs to include in order to be helpful, then creating your lead magnet becomes really easy and simple.
You can use the four qualities of a successful lead magnet that we listed above as a checklist for creating your own.
For now, just outline what you want to offer people and list out some of the hooks and benefits that would make the lead magnet even more compelling.
Offer: 30-Day Weight loss Course
– Lose up to 30 pounds in 30 days
– Lose weight WITHOUT exercising
– Discover a diet that is easy to follow
– Follow the proven system that helped me lose 100 pounds without ever feeling miserable
Not all of these benefits will make it into the final draft of your squeeze page, but that’s okay.
The goal right now is to brainstorm and list out as many compelling benefits as possible (they need to be things that you can actually offer, of course).
And then in the next step, we’ll use that outline to write your sales copy!
Pro Tip: Remember that specificity wins when it comes to creating offers. Don’t show people “How To Lose Weight!” Show them “How To Ditch Sugar & Drop Up To 5 Pounds per Week!” Don’t show people “How to Get More Leads!” Show them “How To Generate 3 Leads Per Day Using This 5-Step System!” This makes your offer more visceral, believable, and compelling.
2. Build Your Squeeze Page & Get Feedback
Now it’s time to create your squeeze page and get feedback.
We recommend doing this before you create your lead magnet so that you can determine the true attractiveness of your offer without spending time building it.
A squeeze page is a simple landing page where your lead magnet offer will live. This is the main gateway where people will download your lead magnet.
(We’ll talk about creating more gateways in step 4)
Here’s what a squeeze page looks like…
But how are you going to design your own squeeze page? One that has a good design and compelling sales copy?
For sales copy, the good news is that you don’t need to write thousands of words. Since your lead magnet is free, you really just need a great title, a focussed subject line, exciting bullet points, and a CTA. here’s a simple but effective template & example you can follow…
[Question Title] – Want to lose weight without sacrificing good food?
[Solution Subheading] – Discover the 30-day weightloss plan that changed my life.
[Beneficial Bullet Points]
Lose up to 30 pounds in 30 days without ever going to the gym.
Discover a diet that is easy to understand and even easier to stick to.
Follow the proven system that helped me lose 100 pounds.
Lose weight AND eat great!
[CTA Button] – [Get My Free 30-Day Weightloss Plan Now!]
Creating this squeeze page with ClickFunnels is as simple as putting together Legos.
You can even create an autoresponder email campaign to deliver your lead magnet to new subscribers! Or if you already have an email service provider, then you can easily integrate them with ClickFunnels.
Once you’ve built your squeeze page (but before you’ve actually created the lead magnet), show it to some of your most loyal subscribers or most honest friends.
Ideally, show it to people who fit the demographics and interests of your target market.
And ask them what they think.
You might even consider creating a short survey with Google Forms so that it’s easy to collect feedback from your target market.
That way, you can determine the likely effectiveness of your lead magnet before creating it.
If feedback is good, then go to step 3 and start building. If feedback is negative, then take what you learned and keep at it until you have a winner.
3. Create Your Lead Magnet
Now it’s time to create your actual lead magnet.
Fortunately, this doesn’t need to be super complicated or time-consuming.
Your lead magnet should be easy to create and easy to consume (you can always add to it later if you feel that something is missing).
Maybe you’re creating a PDF, a free course, a series of audio lessons, or a webinar presentation.
Whatever the case, there are three elements that your lead magnet needs…
An exciting introduction to what they’re going to learn.
The meat of the resource — this is where they get tons of free value!
A recap of what they learned and the next steps to take — this should guide them toward your front-end offer or toward your upcoming Soap Opera Email Sequence (which will then guide them toward your front-end offer).
That’s the structure you should use for any sort of digital download or resource.
If your lead magnet is something like a free trial, consultation, or ecommerce product, then the only thing to keep in mind is that when you’re providing the free product or service, the goal is to drive those people toward your front-end product.
SaaS free trials do this by promoting paid features and sending notifications when the trial is ending.
Coaches and consultants do this by building one-on-one relationships and pitching prospects at the end of a phone call.
And ecommerce businesses do this by upselling customers from cheap or free products to more expensive and valuable items.
4. Build at Least 3 Gateways
Your website should consistently be generating leads, regardless of where the visitors are landing… on a blog post, podcast episode, about page, product page, etc.
And that’s why you should create multiple (at least 3) gateways for people to get your lead magnet and join your email list.
We recommend displaying these gateways as a CTA in the header or footer…
An exit-intent pop-up…
A sidebar form…
And when it makes sense, in-content upgrades…
This way, your entire website is generating leads… not just a page or two.
Not sure how to create all of those lead magnet gateways on your website?
Your first lead magnet doesn’t need to be your only lead magnet.
At ClickFunnels, we have quite a few different lead magnets that we use in different blog posts, pages, and offers… wherever they make the most sense.
You can end up creating a library of valuable lead magnets that you can use as needed. You might run advertisements to a few, add others to relevant blog content, put one on the side-bar, and use another as your exit-intent pop-up.
Ramit Sethi’s website, for example, has two lead magnets on the homepage…
And another if you click “Free Tools”…
Sprinkling lead magnets throughout your website like this is a great way to capture different types of people within your target market (people with different interests, concerns, and problems).
If a particular piece of content is driving a lot of traffic to your website, you might even consider creating a content upgrade lead magnet specifically for that article.
Smartblogger does this in their article titled, “How to Make Money Blogging (Free Guide For 2020)”
And their content upgrade looks like this…
A content upgrade is just a lead magnet that piggybacks off of the content that the visitor is already interested in.
(Alternatively, you can just focus on creating content that guides visitors toward a lead magnet you’ve already created)
Don’t feel overwhelmed by this, though.
Just start by creating one lead magnet and then be open to creating more in the future when you’ve got the time and budget.
6. Test, Test, Test
What has the final say on whether a lead magnet is effective or not?
Well, the data does.
If your conversion rate is healthy and the leads you’re generating are consistently turning into customers, then you’ve found a winning sales funnel.
If the opposite is true, then you’ll need to adjust.
Whatever the case, there’s always room for improvement.
And testing your lead magnet is the only way to know what’s working and what isn’t.
That’s why, at ClickFunnels, we give all of our members the ability to split test anything on their website. Just create different versions based on what you want to test and we’ll automatically track and report results.
And don’t wait on this.
The sooner you start testing and iterating, the sooner you’ll create a winning lead magnet.
BONUS: 5 Lead Magnet Ideas For Any Type of Business
Still struggling with what type of lead magnet to create?
Well, keep in mind that your lead magnet doesn’t need to be perfect on the first go-around. Since lead magnets are easy to create and increasing conversion rate is an ongoing goal, it’s likely that you’ll create quite a few different lead magnets down the road.
So don’t sweat.
Check out the list below to get lead magnet ideas for every type of business… and then get started!
1. Free Consultation
Free consultations or coaching sessions are an awesome lead magnet for people who sell one-on-one services… like coaches and consultants.
This free consultation is basically just a friendly and helpful sales call.
You’ll guide the call by asking questions, explaining your expertise, and showing the person how you’re capable of helping them.
Since coaches and consultants rely on authentic one-to-one relationships, free consultations are a no-brainer, crazy effective lead magnet.
2. Free eBook, How-To Guide, Course, etc
Free eBooks, how-to guides, courses, and other digital resources are one of the most common types of lead magnets.
And they work for just about every type of business.
Even in SaaS companies that offer a free trial, ecommerce businesses that bait free products, and coaching businesses that offer free consultations, there’s still room for these types of downloadable lead magnets.
They make for great exit-intent pop-ups, sidebars, and in-content forms on your website.
3. Free SaaS Trial
What we love most about free trials for SaaS companies is that they are product-centric lead magnets.
This means two things.
First, people who sign up for a free trial of your service are guaranteed to be a part of your target market… because they’re literally signing up for a basic version of the service that you offer.
And second, it’s really easy to guide people from taking a free trial to paying for your service, especially if you get their payment info upfront and encourage them to make a habit of using your tool.
For SaaS companies, we definitely recommend testing out a free trial and seeing how it goes.
You’ve had some success with SEO sites and need to find more time in your schedule to scale up.
Did I get it right?
Either way, you need an efficient method of assigning work to writers so that you receive publish-ready articles with as little time-input on your part as possible.
Content templates are the single, best way to scale up your article production quickly and easily.
What is a content template?
A content template is a blueprint that writers can use to create a specific type of article.
Instead of training several writers to create your articles just the way that you like them, content templates allow you to go through this process just once.
These templates should include your desired article structure, format, explanations of what should (or shouldn’t) be included in each section, and examples that illustrate how a final product should look.
After it’s created, you can simply share this document with a freelance writer or content creation agency, and they will be able to get started writing immediately.
Benefits of content templates
You probably have yet to realize how much time is being wasted by NOT using content templates.
Content templates allow you to:
Achieve clarity in regards to your needs and expectations
Reduce the amount of time you spend assigning work and training writers
Create uniform articles in regards to structure, format, and voice
Use lower cost writers since you are removing high-level decisions from their plate
Quickly increase the volume of article development
Ensure core elements are not overlooked or left out of an article
The benefits you experience from using content templates will vary by usage, but you can expect to free up massive amounts of time so you can get back to growing your business.
Style guide vs. content templates
SEO content site owners often confuse a style guide with a content template.
They are not the same thing!
A style guide is a document that defines your brand’s voice and writing style.
It lets writers know your standards and expectations for all articles on your site, regardless of the content type.
Style guides generally include rules for capitalization, source citations, image attribution, punctuation, and other similar writing elements.
While prominent publications tend to build their own style guide, content site owners like us can generally get away with using the AP Stylebook for our needs.
Writers will likely have experience with it already, and it helps you avoid reinventing the wheel.
Conversely, content templates apply to a specific article or type of article.
It will include rules specific to the article such as what sections need to be included, what should be included in each of those sections, keywords to use, types of sources you want to be included, and specific rules for any media integration.
The bare minimum template
There are a few core elements that must be included in your template.
The required word length
The article title or a clear explanation of how to create the article title based on a topic
The target keyword and rules for its usage
Structure rules such as how subheadings, bullet lists, and other similar elements should be used
Instructions for how to integrate both internal and external links
Examples of existing live articles that you want to mirror or “beat”
A checklist that writers can use to cross-reference their article against quickly
These elements are all you need to get content production rolling quickly and efficiently.
The detailed template
The chances of your writers making a mistake drop drastically as you increase the granularity of your template.
Just keep in mind that your ability to use this content template for the creation of many articles will decrease as your instruction specificity increases.
The way I get around this is by creating a rather broad content type template and supplement that with a spreadsheet that has all of the article-specific information that the writer will need to meet my expectations.
By doing this, I can use a single template for the production of many, many articles that all follow the same rules.
At that point, the only thing I need to do is create a spreadsheet with article-specific information such as the exact title, keywords, and other article-level instruction that will then be applied to the broader template.
It works like a charm!
Being comprehensive vs. micromanaging
Ok, ok… this section is a bit self-serving being that I operate a content creation agency. But, it should be helpful for you when creating long-lasting relationships with your writers.
We get A LOT of clients that try to micromanage us through their content templates in an attempt to get us to create the exact vision that they have in mind.
We once had a client that provided us with a 46-page content template for a single 1000-word article!
Their templates become so detailed that they may have well just written the article on their own.
Let me explain why micromanaging doesn’t work.
Besides being counter-productive to your goal of scaling content production, you will never be able to get a writer to see the exact vision you have in your mind.
If you already have a predefined vision of what you expect to see in the article down to the sentence level, you absolutely should be writing the article yourself.
You need to leave room for the writers personal writing style. By trying to get them to write in the same way that you would, you’re essentially masking the writer’s inherent talents and forcing them to be something they’re not.
SEO content site owners do not have the full picture in regards to how Google evaluates content in their ranking algorithm.
Instead, we use the best practices available to us and run tests to see what works best in our vertical.
Knowing this, we all need to give writers a little more breathing room. As long as the article follows SEO best practices, you’re in good shape.
If you feel the need to be extremely specific about your expectations, the way to get the best results is to provide the writer with multiple examples of existing articles that exhibit what you’re seeking from the article they are creating for you.
You can even point out specific sections in those example articles and explain why you like them or why they’re important.
Try it out. I bet you’ll be surprised at the result!
Be prepared for disappointment when you use your content templates for the first time.
While you may think that you created an iron-clad document that will be the answer to all your scaling problems, your writers may not interpret it the same way.
This is not to say that your new content template won’t work and your dream of scaling content production is doomed. It just means that some tweaking is in order.
Please don’t take it out on your writer if the article they created didn’t match your vision. Instead, remind yourself that you are a business owner, and it’s your role to manage this process until you achieve your expected results.
Feedback from your writer in the form of failure is an invaluable tool that you can use to propel your business forward.
Here is how to make iterative improvements to your content templates:
Create the first draft of the template
Order 10 articles using the template; one article per writer
Review the articles in detail and make a note of every “failure” you find
Create a log of each of these failures; notate what was wrong and why it didn’t meet your expectations
Update your template with specific guidance, so those failures do not happen again
Rinse and repeat
You will move closer and closer to the “perfect” article with each iteration of your template.
Keep maintaining your issue log and update it after every batch of content comes back.
Eventually, you’ll see clear patterns that signal to you what is confusing your writers. You can then adjust the template to alleviate that confusion.
It’s time to scale!
And, there you have it.
This is the exact process I use to develop my content templates as well as the templates we create for our clients at WordAgents.
Take the time to create a comprehensive content template for each type of article you publish on your website.
After a few iterations, you’ll be well on your way to pain-free content production at scale!
Vin D’Eletto owns and operates WordAgents.com and has over a decade of experience building, operating, and selling revenue generating websites.
When he’s not glued to his computer screen, you can find him drinking Sake at his Japanese restaurant or having family time with his wife and German Shorthaired Pointer!