4 Tips for Making Effective PowerPoint Presentations

4 Tips for Making Effective PowerPoint Presentations

Anyone who’s familiar with public speaking already knows the dreadful feeling that can come with a presentation. The feeling of being put under a microscope, every single person in the room looking you dead in the eye while you attempt to communicate a concept, idea or plain knowledge on a given topic. It’s a lot. If you’re finding yourself in a position of having to speak or present often, you need to understand four key things in order to be successful.

With Affiliate Summit West 16 in the books, I’m sure this is something many of you are now thinking about, having either given your own presentation or having watched ones being given. I’m sure others stood out for their value and quality while others were a drag just for you to sit through.

No matter what your thoughts on the sessions given, it’s time to up your game when presentation during your next meeting or conference with these presentation tips!

Avoid Lecturing Too Much

As Inc. says, you should not lecture people. A lecture is what happens when your parents want to tell you all of the ways you messed up. Do you really think you will get through to your audience when you attempt to tell them each and every item on your list? There truly is a significant difference between entertaining someone, teaching someone, explaining something, or lecturing them. What you need to do is understand the difference.

Six Figure Affiliate Blogging

As mentioned earlier, Affiliate Summit West 16 just came to a close in Las Vegas. Having spoken at the event several times now, I have a good idea on what the audience wants to hear. Through our “Six Figure Affiliate Blogging” panel, John Chow, John Rampton, Syed Balkhi and myself share some of our best tips and recommendations for finding success online. Not only do we share our own experiences, we also open the floor for audience Q&A to keep the engagement going.

When setting up your next presentation to an audience, try to start a dialogue and ask questions. Have the audience participate. Tell stories. Do anything besides just sitting back and reading off a list of points as the audience sits there gazing at you, eyes full of boredom.

Learn From the Professionals

You don’t need to be an expert at presenting to deliver an engaging presentation. After all, if you were an expert you wouldn’t be looking for tips. That being said, there are a few professionals out there who have an advantage when presenting to others. They seem to captivate their audiences every time. If you’re able to learn from some of the best speakers out there, identify what they do that makes them successful and mimic those things in your own way, you could see more positive results in your presentations.

To get some new ideas and real-life examplers on great looking presentations, all you need to do is head over to Slideshare to view thousands of presentations like the one below.

As Powtoon says, you need to focus on your presence. However, you can only develop your presence once you know what makes the best speakers and presenters successful. From there, work on conveying your message through storytelling rather than filling your audience’s ear holes with drab statistics and recited information. Whether you’re trying to persuade someone to take action on something or just sell them a product, if your presence and story are lacking, you have no chance.

Tailor to Your Audience

The best presentations are tailored to their audience. As Harvard Business Review points out, the people in the room need to be spoken to according to their experience, ability and general level of intelligence. If you are presenting to a small room of a dozen c-suite executives you’ll undoubtedly have a different approach than if you were going to present to an auditorium of five hundred high school seniors.

On the flip side, if you are simply looking to target towards an online audience, you can simply create content and put it out there for your audience to find. Again, using Slideshare as an example, we can see the slide below targets to the pitching / entrepreneur audience.

Your core message can be the same time and time again, but you need to be sure that your presentation and rhetoric is subtly changed to meet the needs of your audience. The best trick for doing this is to have the majority of your presentation planned out, and then change up the supplementary material within your slides.

For example, using software like LiveSlides allows you to embed video in PowerPoint, so when you go to your next presentation (or find out the audience has changed), you just switch the videos you want to link in. Pop culture and humor can be used for those high school students, and something more industry specific or professional can be inserted when it comes to those executives.

The content and audience is already out there, now you just need to integrate the two to create the ultimate experience.

Tell Them What They Want to Hear

It doesn’t matter what your topic is. People come for information that is exciting, relevant and powerful. Don’t spend too much time trickling in facts and figures the whole night just to build up to something; give them what they want. The whole point of a presentation is to engage others and persuade or inform them of something important. Why would you delay them any longer and make them squirm in their seats? A little buildup of anticipation can be a good thing, but you have to remember the attention span of your target audience. Don’t blow your whole opportunity and get to the point.

Hubspot has always been great at making engaging content that grabs attention. We can see an example of this in their motivational quotes slideshare below. Right away you will notice that each slide has a quote and a picture of the person who said it. This is the perfect amount of text and images for a 20-30 minute speaking presentation, as you can control the flow with your own voice, while not losing the crowd with too many distractions.

Regardless of why you are presenting, where you are presenting, and what you are presenting about, these tips hold true. They are some of the most powerful points that professional speakers use all of the time, and they can all serve you well as you are preparing to ace your next presentation. One thing is certain, you don’t have to be an expert when it comes to conveying information to others. You just need to follow this advice and you’ll have a much easier time at engaging your audience.

8 Effective Tools for Monitoring the Buzz Surrounding Your Brand

8 Effective Tools for Monitoring the Buzz Surrounding Your Brand

Your customers could be liking, mentioning and tweeting about your brand online, but if you aren’t keeping track of this buzz, you can’t take advantage of it. However, with so many platforms in the online space, how can you ensure that you’re catching every brand mention?

That’s where social monitoring tools come into play. Using a tool that monitors online mentions is a great way to safeguard against missing important buzz. Let these tools do the work for you when it comes to tracking brand mentions.

From a simple Facebook search to a service like SEMrush that sends out daily emails, these eight entrepreneurs from YEC share their favorite tools for monitoring online brand buzz.

1. Facebook and Twitter Search

kris-jones The easiest manual way to keep track of brand mentions on social media is to simply use Facebook and Twitter search. Both search engines provide you with a list of all mentions of your brand. At least once a month, you should leverage Google Trends to analyze how your brand mentions are trending over time. –

Kristopher Jones, LSEO.com

2. Mention

rahul-varshneyaWe use Mention to monitor conversations and coverage surrounding our brand. You can set it up to listen to the conversations across social media channels, blogs and websites for your personal and company brand. Mention also makes it simple to respond to social media mentions directly from their interface. –

Rahul Varshneya, Arkenea LLC

3. Inoreader

vik-patelI’m a heavy RSS user. It’s not a fashionable technology, but it’s effective for keeping an eye on published content in my field. My RSS reader of choice is Inoreader, which includes a feature for searching all the public RSS feeds that it has indexed. I have a number of active searches related to our brand and on relevant topics so I can quickly see when and where we’re mentioned in the media. –

Vik Patel, Future Hosting

4. Rankur

zach-binderRankur is one of my favorite tools because it scours everything online to see if there is buzz surrounding my brand and where. It hits the most current and relevant content related to my brand, and delivers it continually so I’m always informed.

Zach Binder, Ranklab

5. Google Alerts

leila-lewisThe quickest way is to set up Google Alerts so that every time your company is mentioned, you’re notified. You can’t monitor the whole internet, but Google can! When people post positively about your company, help spread that message by sharing it on social media. If negative comments arise, reach out to the author directly to resolve the issue.

Leila Lewis, Be Inspired PR

6. Ahrefs

brandon-laughridgeEven though the name might look like jibberish, Ahrefs is a fast-growing tool for SEO and online PR types alike. I consolidated my alerts for our brand mentions and our important keywords into its simple dashboard. It’s more robust than Google Alerts, by far. –

Brandon Laughridge, PolicyZip

7. Brandwatch

brian-lischerBrandwatch is an insanely powerful tool for monitoring buzz surrounding your brand. It gives you access to data from over 80 million sources, including social networks, blogs, news sites and forums. With charting, categorization, sentiment analysis and more, Brandwatch provides a comprehensive look at who’s talking about your brand, plus actionable ways to use that data.

Brian Lischer, Ignyte

8. SEMrush

matthew-paulsonSEMrush is traditionally thought of as a search engine marketing tool, but it also offers a great brand monitoring service. Every day, we get an email that contains a summary of new search results that mention the name of our brand. Whenever anyone mentions our name on a website, we’ll know about it because of the daily email that SEMrush sends out.

Matthew Paulson, MarketBeat.com (American Consumer News, LLC)

 

Keep Your Reputation Clean By Always Knowing What’s Going On

Now that you’ve read some of the best methods and tools for monitoring your reputation online, it’s time to start taking action. In addition to all of the resources, tools, and references above, I’d also like to share the following two resources with you as well. Be sure to read through them, as they are loaded up with the latest tools, tricks, and methods being used to protect name brands, social media mentions and reputations on the internet today.

  • 97 Resources to Better Manage Your Online Reputation
  • How to Protect Your Online Reputation with a Blog
13 Effective Ways to Build a Consistent Social Media Presence

13 Effective Ways to Build a Consistent Social Media Presence

Maintaining an active and consistent presence on social media is crucial for any business nowadays, as that is often its first point of contact with potential customers. Posting quality content and thoughtful comments is a good way to start engaging with your audience, but it’s hardly enough if you want to stand out among a sea of competing businesses.

To expand your reach, grow your visibility, develop stronger relationships and increase your authority, you need to build and maintain a consistent presence on all of your social channels and share quality, engaging content multiple times a day. This will ultimately lead to enhanced brand recognition and higher ROI.

Below, 13 entrepreneurs from YEC share their top tips on how to achieve a consistent social media presence.

1. Try IFTTT

There are many social tools that allow you to automate posts. However, a lot of them require premeditated scheduling. If you do not have the time to create an editorial calendar at the beginning of every month, IFTTT is the tool for you. Create a chain on IFTTT to automatically push your blog posts onto your desired social platforms once they have been published on your site.

Duran Inci, Optimum7

2. Schedule Everything

I like to do things on the fly, but social media is not the way to communicate like that. Instead, for me and my team to be consistent, we schedule all social media content. If there are situations when we need to respond to a breaking issue, we will discuss how we can immediately respond and get guidance from all to make sure it reflects our philosophy and core messaging.

Murray Newlands, Sighted

3. Complete Your Social Media Schedule in Q1

The beauty of social is that it can be scheduled, so get a year’s worth of content scheduled by the end of Q1. Why? Because then you are free to focus on immediate trends, manage customer support and build out new and focused materials. You will grow your social media presence tenfold with this strategy.

Nicole Munoz, Start Ranking Now

4. Use Buffer

Buffer is an incredible social media scheduling tool. You can schedule posts for all of your platforms, customize for each and shuffle so that all of your newsfeeds are different. It keeps you organized and your posting consistent — you can’t do social media without it.

Kevin Conner, BroadbandSearch

5. Plan Ahead, But Keep Your Schedule Fluid

As in any area of your business, you need to plan, and plan ahead in advance. However, social media is one area that’s constantly changing by the hour or even minute. Your plan needs to be flexible to allow you to jump into trending topics as necessary. Planning a month ahead simply doesn’t give you proper insight into important social trends that pop up constantly.

Andy Karuza, FenSens

6. Make Sure You Have a Social Media Strategy

Automation tools and services can help. Another option is outsourcing. However, what’s most important is to have a coherent social media strategy. Once you identify your goals and the kind of content you want to publish, it’s easier to create and implement a schedule for posting. For example, you may want to curate and comment on a certain type of tech news.

Shawn Porat, Scorely

7. Use BuzzSumo

We use BuzzSumo to help us find the best content to share on our social media platforms. You can find out what news is trending in your industry to always be on top of the game. We usually post around 50/50 original content vs. industry news and retweets.

Syed Balkhi, OptinMonster

8. Invite Audience Participation

One effective way I’ve found to generate consistent and engaging content is to regularly seek feedback from your followers and subscribers. Something as simple as a weekly opinion poll or a regular column inviting letters to the editor can go a long way toward building a social media presence and improving communication with your audience. This is a successful strategy used by YouTube creators.

Bryce Welker, Beat The CPA

9. Use Meet Edgar

Meet Edgar is nice because you just have to load up the posts once and the software recycles through the content as often as you want. I’ve seen a notable increase in my social media traffic and I haven’t manually made a post in months.

Ajay Paghdal, OutreachMama

10. Build Up a Reservoir

Make a routine, every week or month, of creating a lot of high-quality content ahead of time, then posting it as a slow drip. It’s much easier to post consistently when you have a repository of content to pull from. I have a habit of busting out all my LinkedIn content on Sunday mornings — it’s a time when I can write without distractions and create plenty of ammo for the week.

Ben Lee, Neon Roots

11. Focus on Only a Few Key Platforms

Focus only on those social media platforms that provide you with good ROI. Some people get distracted by trying to be active on every social media site. This ends up diluting your efforts, as you can only keep up with so many accounts. Use Facebook and Twitter at least and then maybe one or two others with proven value. Set up a schedule for posting and stick with it.

Kalin Kassabov, ProTexting

12. Try Facebook Publishing Tools

Although third-party apps such as Buffer are great for scheduling upcoming content, our social media team schedules all Facebook content natively. Publishing directly through Facebook allows you to see what your post will look like when it goes live and gives you clear insights on how each post did, which is great information to use when it comes to creating future content.

Dave Nevogt, Hubstaff.com

13. Hire Freelancers

When it come to blogging consistently, it’s difficult to do it all on your own. Hire some freelancers to write a couple articles a week and post them on social media to stay consistent. Once you’ve developed a reputation for consistency, people will start coming to your blog to see what’s new, and you’ll even start getting some guest blogging inquiries.

Jared Atchison, WPForms

How to Get the Most Out of Your Social Media Marketing Efforts

Social media is now more oversaturated then ever before. If you really want to find success, you need to select a niche audience and cater to them as best as possible. It’s no longer a winning formula to just create content and send out as many social updates as possible.

If you enjoyed this expert roundup, I highly recommend you check out another one which asks 83 online marketing experts the question “How Do I Start a Successful Blog?“. If you don’t already have a website or blog of your own, follow my guide to get started with one today.