7 Ways an Effective Social Media and SEO Strategy Can Grow Your Brand

7 Ways an Effective Social Media and SEO Strategy Can Grow Your Brand

If you’ve been on the internet long enough, there is a good chance that you’ve stumbled across the term search engine optimization at some point or another. You’ve probably used Google or another search engine millions of times. The goal of SEO is to ensure that your website shows up on the first page of Google’s results. In return, your company’s website will gain more visibility, additional traffic and your revenue will eventually soar to new heights.

For most of us, the concept here is nothing new. What is different however, are the methods being used to rank higher in Google, while also pushing the competition lower. Within this guide, you will learn how the right strategy that can empower your company to achieve growth through the use of both SEO and social media.

Helps Build Your Reputation

First and foremost, you should realize that consumers think highly of companies that Google likes. People tend to trust Google and Microsoft, more than other brands they may not have heard of. If you’re able to get your website on the first page of Google and Bing, consumers will see that these companies trust and respect your website and company. In return, they’ll feel much more confident about doing business with you. They’ll realize that they’re going to get a great deal by working with your business.

When it comes to SEO and content creation, you should definitely consider your options with starting a blog. This is something I recently talked about in my ORM blogging article, where I highlighted the following data points.

  • Put a Face and Personality with Your Blog
  • Get Out There and Engage with Your Audience
  • Create Content that Gets People Talking and Sharing

Cost-Effective

Many forms of marketing and advertising are immensely expensive, and in most cases — dry up after your budget is spent. With the right SEO strategy, you’ll be able to push your website to new heights without spending excessively. In fact, it is possible to get ahead in the SEO world without spending anything whatsoever. Nevertheless, some companies may want to invest in pay-per-click ads or media buying. Regardless, you can rest assured knowing that your SEO venture will be relatively inexpensive compared to starting any other type of business or using other marketing techniques.

The following methods work perfectly for SEO when you are working on a small budget.

  • Creating your own content and doing competitor SEO analysis
  • Guest blogging on other sites within your niche market
  • Putting in the time and effort to creative expert roundups

Catering To Your Goals

Each company will have a unique set of goals. Some companies want to compete on the international level and conquer the world. Others will be happy gaining a footing in the local market or within a small niche market. SEO is truly very diverse and it can be customized to suit your individualistic needs and goals at the given time. With local SEO, you’ll be able to reach customers in your geographical location. Or, you can expand your base and market to customers all around the world. With SEO, the possibilities are truly endless.

In addition to having your own personal goals, it’s important that you not just have a marketing plan in place, but also a way to measure your success and results over time. I personally use and recommend SEMRush. Not only will their platform allow you to check on the latest rankings for your own site, they also provided competitor analysis and site audits as well.

Social Media and SEO are a Great Mix

As important as natural SEO is, it would be a big mistake to discount the power and viral marketing that social media can bring into the equations as well. For example, more people are accessing the internet through their mobile devices and social media than ever before. This is where big-name fashion bloggers are seeing the most of their growth and revenue come in — mainly through visual social platforms like Instagram.

With that being said, be sure to not just have a presence on social media, but also to actively gain more followers across all platforms — whether that be Instagram, Twitter, Facebook or Pinterest. At the same time, be sure to syndicate your best content as well. The more followers and eyes you get your content in front of, the more likely it is to get shared and picked up on other sites. In many cases, this can be automated, but will also help improve social awareness, shares, and SEO back to your main sites as well.

Reach Legitimately Interested Customers

When using other forms of advertising, you’re truly taking a gamble. You never know who is going to read your ad in the newspaper and you don’t know who will hear it on the radio. Radio and newspaper ads might be very effective or they could be a complete bust. In the world of advertising and SEO, you always need to stay updated with the latest trends and what’s working today. The same can actually be said of other media buying methods online as well. Sure, you might be getting traffic and ad impressions, but does that audience really have an interest in what you have to offer?

With SEO, you can actually reach legitimately interested customers. After all, these individuals will have to search for specific keywords to find your company. This ensures that they’re somewhat interested in the goods and services that you have to offer. Just think about the last time you went to Google and searched for something… you were definitely interested in and probably ready to take action or make a purchase as well.

Social Media Builds Quick and Reliable Relationships

One of the most important things to remember about social media and finding success on various platforms is that you not only need to increase your follower count, but you need to have a great reputation as well. This includes promoting and sharing content with others (and not just your own) and also giving people a reason to follow you or your brand in the first place.

At the same time, social media is a great way to build new relationships with other site owners and bloggers who might offer guest blogging, interview opportunities, or social sharing groups. Spend some time on Facebook and look for active blogger groups, and you will know what I mean. Use social media to promote your content, but also to build new relationships and opportunities as well.

You can learn more about this process and see some examples here.

SEO is Great for Long-Term Growth

Finally, you should realize that SEO is going nowhere. In fact, the internet has grown more and more popular during the past few years, and even more so with technology and mobile devices making their way into third world countries. If you’re able to achieve success in SEO, you will be able to also achieve long-term growth. As long as people continue using the internet, they’ll continue finding your site and your revenue will continuously climb higher and higher.

A great way to look at this is if you had $100 to spend. You can either blow through $100 in Google PPC ad spend and be out of traffic when the campaign is over, or use that $100 towards content creation, social promotion, link building outreach and more. Both methods work, but when trying to start a business or online site with a small budget, SEO is a great way to go.

How to Create the Best SEO Results for Your Efforts in 2018

When it comes to SEO and social media, there are many ways to improve your site rankings and reach. The most important thing is that you actually put in the time and effort to get started. Unfortunately, way too many people will focus on how many different things there are to do, and never really take action.

Start with any of the methods or elements above, then scale out over time. Most importantly, make sure you track your results so you can always see where your efforts are paying off.

Twitter Automation and Growth: 3 Tips for Effective Twitter Marketing

Twitter Automation and Growth: 3 Tips for Effective Twitter Marketing

Twitter is still one of the most sought-after and recommended social platforms in the world today. Whenever something groundbreaking happens in the world, it usually gets reported through Twitter first. At the same time, Twitter is still the preferred platform for most brands and bloggers, when it comes to sharing their content and messages with an audience.

The main reason for this is that Twitter is still very content friendly and doesn’t limit organic reach like Facebook has. Twitter also makes it easy to post short status updates while also linking to an article and featuring a custom image or preview of your content. Lastly, it’s also made some great improvements in how automation and demographic targeting can be done on the platform.

With all of that in mind, let’s take a look at some useful tools and resources on how to get more out of Twitter.

Grow Your Audience with User Interaction

Of the many different goals, you might want to accomplish with Twitter, growing your following has to be at the top of the list. Not only is this a vanity play, it’s also ultimately how many users you are going to be able to reach. On Twitter, it’s all a numbers game.

However, waiting around for users to come to your site, then visit your social profile and click “follow” is simply too long of a process. A better option is to go with a Twitter automation tool, that actually does the outreach and engagement for you — while also allowing you to target your demographic audience, hashtags, and user interests as well.

The importance of all of this is quite simple. Let’s say you have a website or blog that is focused on selling shoes. Wouldn’t it be ideal for you to follow, respond, and interact with someone whenever they talk about shoes on Twitter? Of course, it would — but it would also be a manual process that could take a lifetime in the process.

When you engage and provide value to an audience, the reciprocal “follow” is much more valuable and authentic. So the goal here is to not just reach as many Twitter users as possible but to actually give them a reason to want to follow you back as well.

Create Custom Images Just for Twitter

If you want to gain the interest and attention of your audience, you will have to make a great first impression. Since Twitter is allowing all social updates to be seen by everyone an account is following, it’s likely the user will have a lot to skim through. This is where visuals will become a huge factor.

When posting a URL to Twitter, sometimes it will automatically load with an image for the content. Other times it will show nothing or just a default image that shows ‘no image’. It’s also possible to set up custom Twitter cards and images as well. This the option you are going to want to go with — especially if you are doing any type of paid promotion of heavy marketing.

Text updates will get read on Twitter, but having a visual associated with your update will definitely attract even more attention and clicks. If you haven’t currently tried this or don’t know how to create graphic images, this can easily be done for free through a tool like Canva. They have plenty of free templates that you can choose from, then you can customize them to your liking through their drag and drop editor.

Scheduling and Automation is Key on Twitter

Once again, with the concept of Twitter allowing a user to see status updates from all of their users, it’s important that you send out a lot of updates on a daily basis. I’ve seen some accounts that will actually have a new Twitter post going live every 15 minutes!

Now you might be saying, how is it possible for someone to jump onto Twitter every 15 minutes and make a new post? Well, the good news is that you don’t have to. Thanks to automation tools like Hootsuite and MeetEdgar, there is no need to manually post updates to most social media platforms — unless you wanted to.

Twitter is an amazing platform for sharing content with a wide range of audiences. Setting up a daily or weekly schedule to share your best ‘evergeen’ content is a wonderful idea for any online business, brand, or blog. Best of all… with such automation in place, you can almost guarantee that your content is going to be seen.

 

How to Get the Most Out of Twitter

As you can see, there are plenty of ways to grow your reach, increase clicks, and also automate several areas of Twitter. In addition to being a numbers game, and trying to reach as many users as possible, it’s also about knowing what the best tools are to use, and which can help save you the most time in the process.

Once you’ve mastered the art of Twitter, you can then apply many of these same methods to other social platforms as well. Remember, not everyone is using your favorite or preferred social platform, so it’s important to make sure you have all of your bases covered.

3 Simple, Yet Effective Paid Facebook Ads Strategies for Beginners

3 Simple, Yet Effective Paid Facebook Ads Strategies for Beginners

Social media is everywhere. Whether it’s Twitter, Instagram, Facebook, or any of the smaller platforms in between, it’s become one of the most effective ways to build a following, reach new audiences and also putting marketing dollars to good use.

That is… if you know what methods to use, and which others to stay away from.

While the concept of social media marketing is nothing new, don’t forget that millions of new people are going online for the first time, and thousands of entrepreneurs are launching businesses online for the first time — both of which are going to want to get active with social media.

If you want to reach new audiences and generate leads, paid social is the channel you need to be using. But without the right training, paid social can be a tough medium to crack. If you’re new to paid advertising, there are some important things you are going to need to know.

One such example is the clear difference between Facebook Ads and Google Adsense, which might not be so clear to newbie marketers or anyone going live with their first online ad campaign. Neil Patel does an excellent job in explaining the differences between the two in the video below.

Facebook Ads vs. Google Ads is just one example of something that should be obvious to marketers and site owners before spending money online and playing around with social media. Here are a few other tips, tricks, and marketing methods to consider as well.

Boost Posts

If you already have a Facebook page set up for your business, then the easiest place to get started with paid advertising is by posting your top performing posts. This tactic requires minimal effort and training, and will help expand your reach beyond your existing fan base on Facebook.

There has been some debate for many years now on which advertising method is best; Boosts vs. Promoted Posts. However, for most brands and site owners that spent money on ‘boost’ campaigns, they usually didn’t see the ROI they were looking for.

When it comes to boosting, this is often a FB strategy that many people wish they understood early on. Since it’s so easy to boost posts, it’s also a quick and easy money maker for Facebook–but not so much for the brands doing the boosting.

To implement this strategy, take a look at your Facebook post timeline and identify organic top-performing posts – posts that got a lot of engagement (likes and clicks) naturally. Select the “Boost Post” option in the lower right hand corner. From there, you can select a goal for your boosting, like Engagement or Website Visits, and also do some audience targeting to reach new people. You can choose Location, Age and Gender to help Facebook find the right people to show your post to.  

“Boosting” a post is extremely easy and you can make it fit any budget. However, just because it’s easy, it doesn’t mean you should do it. A better example would be to still use Facebook, but to focus more on custom audiences, remarketing, and targeting your ads towards existing mailing list subscribers and site visitors — which are all possible through the Facebook Ads platform.

Try a Link Ad

Link Ads are one of the easiest Facebook ads to set up for beginners. These types of ads look like a regular Facebook post that you posted to your Facebook page’s timeline, and will help you reach people who aren’t your fans. This type of ad works best for driving traffic to a blog post or a landing page.

The benefit here isn’t just that they are easy to set up, it’s also that they blend in with the regular content on Facebook Ads, which allows marketers to see much better results and engagement if they are willing to put in the time and effort. You can see an example of one of these ads below, and also explore the many other types of ads on Facebook here.

To set up this ad you will need to create: ad copy (post copy, link title, link description), image, call to action and a link.

Experiment with Video

Facebook is becoming more and more of a video platform, so, especially if video is already a part of your marketing strategy, you should experiment with Video Ads on Facebook. Videos are a unique and memorable way to reach new audiences. Videos also autoplay in the Newsfeed, which increases the likelihood of users seeing and absorbing your content.

Video is so attractive right now because everyone is consuming it. For brands with a lot of money to spend, Facebook Video Ads are perfect for not just increased branding, but also real views, engagement, and ROI as well. Take a look at some of the most active brands using online video through Facebook Ads.

When you set up a Video Ad, make sure you set up a call to action (like Learn More, Buy Now, etc) at the end of your video through the Power Editor. In addition, make sure you include subtitles, as many Facebook videos are watched without sound.

Set up Retargeting

Once you start running Facebook ads, your site will start receiving more traffic. You want to make sure you’re taking advantage of this traffic and these new visits, and a great way to do this is by implementing retargeting. Retargeting captures the digital information of your site visitors, and then follows their “digital footprint” around the web so you can continue to serve them ads and stay top of mind. So if they don’t convert on their first visit to your site, you drastically increase their chances of converting down the road.

Retargeting is now being used by more businesses and brands today than ever below. This Facebook Advertising Agency in London had the following to say about Facebook Ads and the continued support for retargeting campaigns:

“If you’re looking for exposure, Facebook is hard to beat. On a daily basis, you’ve got access to over 1 billion users – with a lavish spread of demographics within. What’s more, the average Facebook user checks the service five times or more during their day – so it’s the perfect platform for building brand awareness. Facebook allows advertisers to create custom audiences for their paid campaigns. Often, this will mean people retarget users who have expressed a prior interest – or have signed up to email marketing. Your advertising can now follow your customer’s online footsteps. Traffic leaving your page or site no longer represents a missed opportunity either – with Facebook retargeting, it could be the first part of a person’s journey toward becoming a customer – and can be exceptionally powerful when tied to your broader SEO, PPC and social campaigns.”

While this might not make perfect sense to a new marketer or brand setting up their first ad campaign, it will after a few quick examples. You can also take a look at the retargeting graph below to see a visual on how this multi-step process works.

Retargeting can be a bit trickier to set up, so be sure to research a few resources online and walk through the steps to make sure your Facebook Ads account, pixel placements, and ad copies are all in place for optimal testing and ROI.

How to Grow Your Business and Brand through Paid Social Media Efforts

With more than a billion active sites on the internet today, and more than three billion users spread across social media, it’s important to know what you are doing before getting started. This is true with all online advertising and anything that requires a decent amount of investment.

Be sure to run through each of the Facebook Ads methods above, and also consider these expert social media tips.