15 affiliate marketing tips to improve your campaign efforts in 2020

15 affiliate marketing tips to improve your campaign efforts in 2020

Many predictions made in January for how 2020 was going to pan out have been crumpled up into a ball and tossed straight out of the virtual window.

This includes much of what was thought about the digital sphere and even some affiliate marketing tips.  

Marketing techniques never stand still, but the global pandemic that has hit in 2020 is something new altogether. As the underlying market shifts and turns and with more consumers than ever before forced to stay at home, more businesses are turning to the online world. To stand out from the crowd online retailers alongside affiliate marketers, advertising and promotional methods need to embrace the changing tides.

The good news is, if the future of affiliate marketing follows its pattern to date, it looks set for vast expansion. So far, 2020 has seen some drastic changes to the retail landscape and in some cases, the loss of well-known brands in an uncertain climate. However, it is important that as an industry we are able to evolve and embrace as many changes as possible, in order to sustain growth in the affiliate marketing channel and therefore the wider economy.

1. Building trust

Consumers are becoming savvier and more used to the concept of affiliate marketing and online partnerships, particularly with the Federal Trade Commission (FTC) ruling that content creators have to disclose these by law. They are more aware when they read about a product in a blog or email that the author is likely to be getting some form of compensation for the promotion. This has developed into a level of consumer cynicism, which means subscribers are only likely to listen to those they trust. Building trust is going to become even more important to the future of affiliate marketers.

2. Building relationships

Anonymity is no longer acceptable in the online retail industry, as people buy from people. This will become even more paramount to the future of affiliate marketing, as bonding and building relationships over time are the key to forging trust. However, the benefit to affiliate marketers is they will learn quickly what their audience wants. Although it may take time to initially build that relationship, each campaign will likely become more successful in a shorter timescale, due to the long-term connection with the audience.

A starting point to building relationships is by providing free valuable information to potential consumers, and when the time is right within the sales funnel, demonstrating how affiliate products can help consumers solve a problem.

3. Content

Content has been king for a while now and it won’t be stepping down from the throne in 2020. Building a successful campaign will continue to rely on great content. The importance of original and fresh content that resonates with the audience cannot be underestimated. Marketing campaigns producing compelling and original copy are likely to see higher rates of conversion. Advanced software and technology enabling the testing of sales pages will make this task easier than ever, allowing marketers to utilize the best content within their toolbox.

Focusing on spending more time creating content that offers genuine value to their subscribers for free will help marketers improve their campaigns long term. Marketers who appreciate the impact quality content will have on their campaigns will stay one step ahead of the crowd.

The focus should be on providing quality content in the form of long copy; this is essential for SEO and traffic, and ultimately conversions. Filler content or repetitive sales material is easy to spot by the savvy consumer and erodes their trust. 

4. Telling stories

Human beings are storytellers. It’s something which sets us apart and it helps us connect and engage. Engagement will continue to be key to conversions and should lead to more and more real-life stories and case-studies being used to add credibility and social proof. 

Many consumers are no longer satisfied with just the affiliates’ point of view, but prefer honest and believable testimonials showing how the product can work for them.

5. Utilizing tools

According to top affiliate marketing experts, fundamental affiliate marketing concepts will not change. Instead, what will change is the technology and media networks affiliates use to promote, such as video, audio, podcasts and long-form content. The industry will continue to evolve and expand.

Existing tools, such as automation for email and artificial intelligence bots that chat online, will continue to play an important part of the marketer’s arsenal. What we have seen quite obviously in 2020 is people connecting via video and the rise of the virtual event. This is something brands and affiliate marketers should very quickly get comfortable with. Facebook Live, Zoom and Google hangouts are being utilized far more than ever before to engage the audience and, moreover, audiences are becoming more used to this style of content.

Further development of artificial intelligence and machine learning will also provide advancements in the ease of gaining new customers. Google and Facebook have introduced learning mechanisms which help pinpoint target audiences and aid those using paid methods of advertising to find customers and provide clearer ROI.

Instagram and Facebook have also been quickly announcing new features, such as their ‘shop local’ badge for stories, augmented reality shoppingInstagram Shop and Live Shopping. By connecting with Shopify, BigCommerce, Woo, Channel Advisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics, this could be utilized by savvy affiliate marketers to push brands they’re choosing to work with.

6. Marketing channels

As the importance of building relationships becomes paramount, advertisers will focus even more on marketing channels targeting consumers who have already shown an interest in you and your affiliate products. These include retargeting and remarketing through social platforms and search browsers, as these algorithms become more refined and dynamic. Artificial intelligence and technology supported by it are still on the path to becoming more streamlined and effective.

With people having more time on their hands to consume content, blogger outreach strategies will also continue to become more relevant. Building relationships with other influential marketers not only opens up advertiser products to a new market both within and beyond the affiliate channel, but also helps to build upon authority and trust.

7. Micro-influencers

Micro-influencers are said to be those with a following of between 1000 to 100,000. Though there have been discussions around the ability of influencers to effectively market products with the current state of the world, this form of marketing still looks set to grow in the future. Those who are active and engaged with their audience are finding new and innovative ways to connect during the pandemic, and will likely continue to do so after it ends. We will see companies adding micro-influencers to their strategies more and more as trust is stronger on a micro-level. As we have already seen, affiliate links are becoming common across social media platforms, allowing a greater variety of people to become affiliate marketers.

8. Payment on influence

Further to the above, it’s becoming increasingly important to look at how affiliate marketing fits into a purchasing cycle. Some publishers may not always garner the final click, but are still vital in the advertiser’s purchase process. Tracking this across multiple platforms can be challenging, which is why the Awin US Group introduced the Payment on Influence system. This is something advertisers should really consider in 2020, as it can be a contributing factor to being able to work with good quality publishers.

9. Social Media

Social media has been subject to much criticism over the past few years, with fake news and fake accounts top of the agenda. We’ve seen many small changes during that time, such as Facebook announcing the platform would return to its roots in 2019 as a tool for connecting with friends and family. This left some affiliates wondering what the impact would be on their advertising campaigns; however, it was not the massive pivot which was expected from the platform. Social media has remained an excellent place for affiliate marketing, and even more so while people are increasing their online usage in isolation.

The aim of social media should not be about how many followers or shares you get, but rather on the trust and true engagement your followers give to your brand through social media. If you share and comment on relevant and good quality information, your followers soon learn what you are posting is pertinent to them. Shares will automatically follow. This is a great time for brands to build trust, make consumer connections and hopefully instil a little bit of hope.

10. User experience

Your user is more important than Google. Even Google knows this, and as such the web giant has tried to move further towards a user-centric system and algorithms. Though they have made great progress with this, a computer is still a computer; therefore, you should optimize your landing pages for your visitors rather than for Google’s web-bots. The page should load quickly and give them the information they need without having to dig deep. The better the user experience, the higher your rankings will be.

Publishers also favor affiliate programs with a great website focusing on user experience and therefore, providing a strong platform for conversion. Their focus will be to move away from one-off niche sites relying on just one keyword and instead look for brands who provide websites focusing on building authority and offer solutions to the problems experienced by their audience.

11.  Mobile responsive websites

According to ComScore, mobile-only internet users exceed desktop-only internet users. Furthermore, as per Hootsuite’s 2020 Q2 updated report, 76% of internet users have stated they have significantly increased their mobile internet usage since January 2020, compared to 45% for laptop computer usages and 32% for desktop computers. This would be even more prevalent while many people are at home in isolation.

Having a mobile responsive site is also crucial for Google’s ranking algorithms for advertisers and publishers alike. Usability and speed are becoming more and more important, so for affiliate marketers to stay ahead of the game they will need to ensure their website performs spectacularly, both on desktop and across all mobile platforms. Google launched its mobile-first algorithm last year, really highlighting the importance of the platform and having this mentality.

12. Be different

Being different and thinking outside of the box is an important consideration now and in the future. If audiences are consuming more content, there is more noise to cut through and they will begin to search for originality and new ideas. This will mean running an affiliate campaign will take more thought and creativity to attract the right audience. Whether you are an advertiser or a publisher, think about your USP (Unique Selling Point) and brainstorm how you can show the world this in the most creative way. No one is exactly the same (if they were there would be much more copyright infringement). In turn, this will lead to more varied and interesting campaigns with a greater range of products and services, focusing more on the end-user.

13. GDPR and data privacy

The GDPR really shocked the world and panicked marketing spheres, particularly those who dealt internationally, when first announced in 2018. Since then people have found a level of clarity and comfort with the laws. Affiliate marketing covers an expanse of different sized affiliate operations, from one-man bands to large players. The latter have generally been able to put the infrastructure in place to embrace the new regulations with greater ease, but smaller online businesses are finding their way. 

Outside of the EU, there are several other countries with similar privacy laws to consider. This isn’t a trend looking to change. It’s a huge affiliate marketing tip to stay up-to-date on all data privacy laws in the countries you have a large audience, particularly with cookie tracking and retargeting in place.

14. Holistic view

Justin Cooke, Founder of Empire Flippers, wants to see more affiliate sites take a holistic view of their visitors and try to solve a problem for consumers.

Consumers want to know their issues are important to those they reach out to. In response, advertisers will need to take a more holistic view of visitors’ requirements, and right now, there are a lot of issues.  Looking at the bigger picture is going to be a crucial aspect of long term success to affiliate marketers, resulting in all the involved channels taking on a united campaign front. This could lead to email marketing campaigns increasing, using personalized drip campaigns that are segmented and highly targeted.

15. Diversify your offering

If 2020 has taught us anything it’s things don’t always go to plan. If you have created a business around one product or service and the world tips upside down with seemingly no warning, you and your affiliate marketing campaign can be left scrambling to survive. Once you have a firm grip on who your audience or customer is, start to figure out how you could diversify your product offering to suit them in order to create a range of revenue streams.

In summary

Though the world is at a strange place right now, this is actually a great opportunity to thrive in the online world. Affiliate marketing will continue to evolve, bringing more focus than ever before on value and customer experience. Finding a niche, becoming an authority, building links and giving consumers a great user experience will all lead to great long term partnerships. 

5 Mobile SEO Mistakes That Are Sabotaging Your Mobile Marketing Efforts

5 Mobile SEO Mistakes That Are Sabotaging Your Mobile Marketing Efforts

5 Mobile SEO Mistakes That Are Sabotaging Your Mobile Marketing Efforts

SEO remains one of the most popular topics on the internet. Why?

Because webmasters are always fighting to get search traffic – the better your pages are optimized for search engines, the more chances you have to rank your content, and the more traffic you’ll drive to your site.

That’s not all; it equally means that you’ll be making a lot of money (provided your site is optimized for conversions).

It doesn’t matter whether you are in blogging, content marketing, affiliate marketing, social media, or e-commerce, the challenge is the same…

…Every website owner is searching for the right skills required to make their sites perform better in SERPs (search engine result pages).

However, while implementing SEO strategies, one area most people often fail to give adequate attention to is mobile SEO.

In today’s marketing era, mobile marketing is becoming increasingly popular. Any marketer who’s not yet paying attention to mobile traffic is not doing SEO correctly.

 

As more and more people are starting to use mobile devices for every task that used to be only possible on desktop, one thing has become apparent:

  • The mobile web is gradually taking over the internet.

And, I’m not talking about just surfing the net. I’m talking about everything from browsing social networking sites, checking emails, collaborating with teams, and making purchases.

According to statcounter.com, mobile browsers enjoy 53.03% of the total number of people who access the internet, while desktops have 42.19% and tablets have 4.78%.

Furthermore, in an article on the Hallaminternet blog, Jonathan Ellins stated that:

In 2016, we saw an increasing number of people using tablets and mobile devices instead of desktop computers to browse the internet. On average, the combined number of mobile and tablet users finally surpassed the number of desktop users globally and the upwards trend is continuing.

Therefore, it’s important for site owners and internet marketers to pay more attention to the mobile version of their sites so that they will benefit more from these mobile users.

However, just like desktop marketing, mobile marketing requires the right SEO tactics to get you a significant position in SERPs.

Sadly, a lot of marketers still make huge mobile SEO mistakes that end up robbing them of a considerable chunk of internet traffic – thereby leaving a lot of money on the table.

What Are These Mobile SEO Mistakes?

1. You’re Not Using A Responsive Design

What exactly is a responsive web design, and why does it matter?

According to HuffingtonPost:

“A responsive design simply means a website that has been constructed so that all of the content, images and structure of the site remains the same on any device. For example, when a user accesses a site on their desktop, they are getting the full view of the site. But when that same user goes to visit the site from their smartphone or tablet, the site will retract to fit on the smaller screen.”

Responsive Design Example

(Source: Freshparks)

In 2015, Google started taking a website’s mobile presence as one of its ranking factors – this alone can justify why using a responsive design is essential.

Typically, one of the reasons why responsive blogs perform better in search rankings is because they provide a better user-experience over websites that are not mobile-friendly.

Additionally, Google likes the fact that responsive sites use a single URL as opposed to using different URLs for separate versions of a website.

With a responsive site, you no longer have to worry about creating different websites for different devices; your website will run perfectly across all devices.

Apart from all these obvious facts, there are also other vital reasons why you should instantly switch to a responsive design right now.

Responsive sites:

  • Enable you to reach more clients and customers on smaller devices (smartphones and tablets).
  • Decrease labor and costs as you no longer have to run separate websites for various devices.
  • Track and report analytics from one place.
  • Increase customer satisfaction, which will eventually lead to higher sales and conversions.
  • Stay ahead of the competition as over 44 percent of fortune 500 companies not yet mobile ready.

Finally, if your site is not responsive, you will lose out on mobile traffic as a lot of mobile users who try to access your site will quickly hit the back button and leave.

2. Your Mobile Pages Load Slowly

Just as people who access your site on desktop computers hate slow loading pages, so do mobile users.

According to Think With Google:

Slow loading sites frustrate users and negatively impact publishers. While there are several factors that impact revenue, our model projects that publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds.

Mobile Pages Load Slowly

The same study also observed 25% higher ad viewability and 70% longer average sessions for sites that loaded in 5 seconds vs. 19 seconds.

If your site takes too long to load, visitors might leave before they’ve even seen anything.

Apart from annoying visitors, Google also punishes slow loading pages and ranks them very low in SERPs.

In a blog post on the Appticles blog, Alexandra Anghel stated that, “when your mobile website or app is clumsy or slow, 29% of smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs (that is, they can’t find information or it’s too slow).”

Below are the basic things you can do to boost your mobile page speed:

3. You Have Blocked Files

Internet marketers understand how critical search engine indexing is to their website search experience. This is why they always do their best to help the search engines to properly crawl and index their sites, spending time and money in off-page and on-page optimization such as website structure, content, links, meta descriptions, tags, image optimization, etc.

But, while it’s obvious that high-quality website optimization is paramount to success in search, not paying attention enough to the technical aspect of SEO can be disastrous.

If you’re not familiar with terms like robots.txt, XML sitemaps, microformats, and meta robots tags, you might be putting yourself in a lot of trouble.

Let’s focus on one of those terms right now – robots.txt.

Robots.txt is simply a text file whose function is to instruct search engine robots (also known as spider, bots, or crawlers) how to properly crawl and index web pages. Typically, the robots.txt file is placed in the top level directory of your site so that the bots can easily access its instructions.

Unfortunately, in an attempt to optimize a site and rank higher, some site owners make a big SEO blunder by shutting out the Googlebot from indexing their files.

How do they do that? They restrict Google’s access to their CSS, JavaScript, and image files.

And if your robots.txt file disallows the Googlebot from accessing crucial elements of your site, your rankings will definitely drop.

To prevent this potential disaster, always check your robots.txt files to see that no essential elements are disallowed. You can also test your robots.txt files on the Google Search Console to be sure that all is well.

4. You Don’t Have Rich Snippets

Let me ask you a question:

Have you ever noticed that when performing a search on Google, some listings often look more attractive and sexier than others? For example, check out the screenshot below:

Rich Snippets example

See that extra information like the star rating? That’s a rich snippet.

Rich snippets take relevant information from your blog and display them on your website’s listing in the search results, apart from the usual page title, URL, and meta description. This additional information can include star ratings, images, author information, etc.

Rich snippets are often neglected in SEO strategies, and this is because they are more tedious to implement than traditional on-page SEO tactics. But if you can spend a little time practicing how to use them, it will be well worth it in the end.

According to Search Engine Land, adding this extra piece of information to your Google search listings captures the eyes of viewers, and they can increase your click-through rates by 30 percent, even if you’re not occupying the first position.

Google loves websites or blogs that provide rich, accurate, and instant answers to queries. If you want to be the website that provides those instant answers, you should use Schema.org on your site.

Finally, using these kinds of rich snippets increases your CTR because it makes your site more attractive to users, and Google tends to reward these helpful additions.

5. Your Multimedia Content Is Causing Problems

Adding videos and multimedia content to your site is a great way to make your blog posts better and more engaging. However, you need to be sure that your site is able to play this content without any issues.

In a situation where this multimedia slows down your site’s speed or isn’t playable, this could pose a great challenge to your mobile marketing efforts.

Back in the day, all the videos you’ve ever watched on the internet were channeled via a 3rd party plugin such as RealPlayer, QuickTime, or Flash. With these great plugins integrated into the various available web browsers, almost invisibly, the viewer wasn’t concerned about how they were seeing the video.

Nowadays, problems occur when the audience suddenly attempts to view a video on an unsupported platform. This is especially problematic for mobile users who may not be using a supported browser.

One good way to overcome this problem is to follow Google’s advice by using HTML5, especially if you want to display animated content on your website.

With an ever growing number of people viewing video content on mobile devices, ensuring video can be seen on any device and with any browser should be of great concern to every webmaster.

Mobile SEO Mistakes

Because the mobile internet is so ubiquitous, optimizing the mobile version of your website will not only improve traffic, it will also go a long a way in improving your income as well.

Do not wait until you’ve lost your users before implementing changes on your site. People love sites that load fast, have responsive designs, and have obviously been optimized for their specific platform.

And in doing this, Google will reward you.

Implement the tips we have provided in this post, and you will surely notice some level of improvement in your SERPs.

What things do you do to improve your mobile SEO? What tips can you add to this list? Let me hear your thoughts in the comments below!

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Three Things Content Does for Your SEO Efforts

You’ve probably heard in recent months how important it is to use content to improve your search engine optimization efforts. How you need to build a stronger foundation of quality content, blog posts, articles, and social media content that drives people to your site, but also keeps them there for longer, helping them to build a stronger relationship with you and your brand.

That’s marketing, and increasingly SEO is becoming a marketing activity. The days of checking off a list of technical tasks you could perform to build backlinks and generate traffic for your website are coming to an end. To be sure there are still quite a few technical tasks you’ll need to perform when it comes time to generate traffic to your website through SEO, but those things are increasingly less effective when it comes time to solidify your position in search rankings.

That’s where content comes in. But how do you use content effectively, both in terms of effort and cost? Here are three things good content will do to improve SEO when used properly.

Improve On Page Metrics

There are a number of important metrics that Google increasingly measures with its built-in analytics and Chrome tools. They include:

*  Bounce Rate

*  Time On Site

*  Return Rate

*  New Visitor Rate

*  End of Search

*  Pages Viewed

Each of these numbers represents how well your website resolves the query used by the visitor to find what they need. If someone searches for “how to grow carrots”, finds your article about carrots, reads it for 5 minutes, saves the site and returns four times in three weeks, that’s a very good sign to Google. If they land on a keyword stuffed page, find nothing of use and leave five seconds later, Google sees that.

Good quality content ends search and that in effect boosts your search engine value.

Generate Social Signals and Authorship

Social signals are important for a number of reasons, not the least of which is that Google is giving them a disproportionate value right now. Combined with Google Authorship rankings and the fact that more content means greater authority in your niche, you have a perfect storm where more content means more readership and more readership means higher rankings.

Provide Marketing Materials for Backlink Generation

Finally, more content gives more targets for other sites to link to yours. If you have 100 blog posts every 3 months, that means 100 new pages that people can link to. If you have only one new blog post every three months, you’ll need to get very lucky or market like a madman to get backlinks to it.

That’s not all of course. Good content goes above and beyond simply reaching out to people and creating those connections. It is a permanent part of your website – consistently driving traffic to your website for weeks or even months into the future. If you can use it effectively, you will build an audience that lasts for years and a rank in search engines that matches.

By affiliaxe.com

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