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5 Employee Recruitment Strategies for Scouting the Top Candidates

Nov 28, 2020 | Online Marketing

The employee recruiting market industry’s worth $19 billion. Why? Employee recruitment’s far beyond hiring.

Strong hires come from recruiting, quality interviews, onboarding, and training.

Since recruiting’s the first step, having employee recruitment strategies is crucial. Successful businesses don’t wait for people to knock on their door.

Recruiting’s a bit like fishing — you want quality before quantity. To catch the right candidates, follow these top strategies for recruiting employees. Here’s what to know.

The Importance of Employee Recruitment Strategies

HR, management, and recruiters navigate new hires. Beyond deciding who’s a yes or a no, strong recruiters use employee recruitment strategies.

The goal is acquiring long-term talent for your business. While companies have varying standards and values, programs like Outmatch can match candidates with you.

Read on to learn how to recruit employees for the long-run.

1. Job Advertisements

Job advertisements have many parts. First, decide where to post your job advertisements.

Consider if you want paid sponsored ads to increase visibility. You can use programmatic advertising to scout candidates who fit your job description.

Your job ad’s how candidates learn who you are. Describe job duties and descriptions with clarity and transparency.

2. Demographic

Who’s your job for? Over 56 million millennials work today. If you have a younger audience, take advantage of college job boards and social media platforms to connect.

Once you know your demographic, put it in your job advertisement! Candidates like to know who you’re looking for.

3. Employee Referral Program

Finding the best employees can feel like picking a needle from a haystack. Rely on your current team by developing an employee referral program.

Benefits of in-house referrals include:

Strong team morale
Long-term employee satisfaction
Employee loyalty
Lower turnover

Use incentives or positive reinforcement strategies to propel employees to refer your business!

4. Employer Brand

Recruiting is the first impression of your business. Make your employee brand evident in your job advertisements, your outreach, and your interviews.

Your hires are reflections of you. To gain the best employees, consider the following:

Why’s this job important?
What makes this job desirable?
What value does it bring to people?
What benefits does it offer?

The foundational question every recruiter should ask themselves is why would an employee want to work here? Once you establish value and desirability, you’ll know which candidates resonate.

5. Interviews

Now that you’ve established yourself with compelling copy and job ads, it’s time to connect person-to-person. Remember, you’re the face of the business and the job.

How you communicate the business’s needs and culture impacts the quality of the hiring process.

Think Big Picture

Businesses are well-oiled machines when they run well. Recruiting’s the start of the domino effect. Without quality hires, businesses become hamster wheels – you don’t get very far.

The right employee recruitment strategies help you expand your vision for the long-term. While it’s easy to feel stress or impatient while hiring, remember, quality is the most important.

Once you find your A-list team, you won’t be sorry. For more business success tips that’ll make you never turn back, check out our latest blog posts!

Effective Employee Training Tips for Long Term Success

Nov 27, 2020 | Affiliate Marketing

With more businesses and organizations changing the way they conduct business in the world today, it’s important for them to implement the necessary training and online accessibility that employees need to complete their daily tasks.

As we continue to see more businesses focus their efforts on ‘work from home’ and teleconferencing, the idea of including employee training through similar methods is catching on as well.

To better understand the importance of employee training within the workplace and how businesses and brands of all sizes can start incorporating such methods, we will be highlighting some of the many benefits and reasons why employee training is now more important than ever before.

Employee Training that Works for Your Employees and the Business

Before going live with your own internal training courses, content and videos, it’s important to know who you will be training, the key goals in mind and making sure that your material is going to work for not just the employees and team members in your organization, but also for the good of the organization as well.

As highlighted in this recent article from Entrepreneur, employee training shouldn’t just feel like a requirement, but instead another growth mechanism for the business in general.

Don’t implement a training program just to go through the motions. That’s likely a colossal waste of time. Instead, set clear goals for what each employee should know and be able to do at the end of the training program.

To best accomplish this, you will want to make sure you have clear goals in mind before getting started. These should largely depend on the state of your company, and the specific roles that you are looking to fill.

By knowing who your new hires and what they should be getting out of your training, will allow you to create course and training material that works best for the business and your employees.

With this same mentality in mind, you also want to tweak and improve your training material as the growth and focus of your organization changes over time. After all, you wouldn’t want to be training your new hires today with the same information as you would for new hires in a few years from now.

Employee Training Sets Everyone Up for Continued Success

While the idea of setting up such training and having your team members and employee go through such training might not seem that exciting to either side, the truth of the matter is that it works quite well.

This is especially true for larger businesses and organizations that will be hiring a lot of people to fill the same roles, while also preparing them for higher responsibilities down the road.

Through the use of online training or individual courses, the process of training employees can be replicated and automated, without the need to have another team member spending their valuable time in one-on-one training sessions.

This is also something Indeed has continually talked about in their training resource guides.

Training programs can also help prepare employees who are moving into higher roles and taking on more responsibilities in an organization. These programs will help them learn the skills that are required to function effectively in their new positions. For example, they may be trained in leadership skills or in a specific software they will use in their new role.

At the same time, with all employees and team members going through the same training, there is no excuse for everyone to not be on the same page.

In the end, the benefits of setting up online training and video courses for businesses and brands of all sizes, is a win-win across the board.

Training to Expand the Growth of Your Business Team

When Fortune 500 and Enterprise organizations are hiring, they are often looking to bring in new people that are going to grow with the company and not leave within the next couple of years.

Through the use of advanced training options, the process of improving the skills, knowledge and expertise of employees can grow and be implemented at a much faster pace.

By offering advanced training to team members and employees, this will not only allow for a faster and improved training process, but it will also allow for individuals to improve their skills and expertise on their own time and pace.

How to Get Started with Your Own Employee Training

As mentioned throughout this article, in order to create the best training possible, you need to know what your employee and business needs are before getting started.

With so much focus on this topic lately, Forbes recently touched on this process and recommended doing the following before getting started.

Create a plan
Host regular training sessions
Use employees as trainers
Cross train workers
Set training goals

No matter what course material or training platform you intend on using, all of these preparation tips can be done before any of the content and training is created.

Lastly, in order to get the most out of your training course, platform and efforts, you need to provide your employees with the necessary tools and resources.

This means not just handing course material and training off to them and then leaving them in the dark, but also following up and providing advanced support and training in the months and years to come.

Freelancer and Employee Payments: 7 Methods that Work Best

Oct 6, 2020 | Online Marketing

Written by Zac Johnson

Owning a small business is like herding cats. There are tons of details to keep track of and never enough hours in the day to get everything done. And one of the most important parts of any business is payroll.

After all, everyone wants to get paid! That’s why making sure employee payments get made on time should be a major priority for every business owner.

Let’s take a look at some types of payments you can use to keep your business running efficiently and keep everyone happy!

6 Types of Employee Payments to Consider

When you’re planning your business strategy, don’t forget one important thing: Your workers need money!

Employee payments extend further than just the traditional paycheck. Here are 4 types of payments that you can offer your employees.

1. Issuing Paychecks

This is traditionally the most universal method for making payroll payments. With paychecks, you don’t have to hand out cash, and employees don’t have to have a bank account.

For small businesses, providing a paycheck for each employee can be time-consuming, or you’ll need to outsource the process to a payroll payment service.

However, with more businesses using cheaper and automated digital solutions for payments, Paychecks are quickly finding themselves an ‘old world’ method for payments.

This is especially the case when being compared to other methods like Paypal and Payoneer.

2. Direct Deposit Payments

Each year more and more employees are choosing direct deposit as their payment type of choice. After all, they don’t have to do anything or worry about running a paper check to the bank on payday. The money goes directly to their bank account and is immediately available.

This is by far the fastest and most efficient way to get paid. The only thing that’s required of the employee is to be able to provide the employer their checking account number and the bank’s routing number.

Online payroll software like a fake paystub generator can streamline the process, and keep in mind that if you don’t have this kind of specialized software you’ll likely have to pay a small fee for each direct deposit. These methods are often used to verify income statements when setting up a new account or applying for a loan.

Overall, this process is simple, fast, and convenient.

2. Cash Payments

Paying your employees in cash is another option, but you’ll need to keep very good records because this can make the IRS suspicion about your taxes.

Many employees prefer being paid in cash because they don’t have to deal with a bank, and yet you are still required to take out taxes and maintain records of each payroll payment. There are really very few instances where paying employees with cash is the best option.

We all know cash is king, but when collecting payments online, this just isn’t a viable solution. This is especially the case when looking to hire freelancers or designers.

However, cash is still one of the most common ways to make or receive payments in smaller localized markets and 9-5 side jobs.

4. Paypal

For online businesses, SaaS platforms, and freelancers, Paypal is still one of the best ways to send and receive payments online.

The reason why Paypal is so widely accepted and loved, is that it makes the process of getting paid so easy.

With Paypal being the backbone for many global payments through platforms like eBay, Etsy, and millions of others — it’s a standard that is now accepted across all platforms.

For employees and businesses, making payments through Paypal is great for many reasons, such as being able to pay with a credit card, connecting payments to a bank account, and also using the Paypal Working Capital as a way to fund the company should it need a loan for growth or excessive spending.

Other benefits of using Paypal (for businesses, or as an employee) include:

Scale: A payments partner that can support your growing business and help you sell across multiple markets and platforms.
Conversion: PayPal is the most-used digital wallet. Shoppers complete their checkout 88% of the time on average, helping you close more sales.
Security and Confidence: Get the products that work for your business from a partner that offers Seller Protection and fraud monitoring.
Live Customer Support: You can speak with a live representative if you need help with the merchant services your business depends on.

Many of these benefits will also come in handy for freelancers and employees as well. Paypal offers a debit card and for payments to be deposit right into user’s bank accounts as well.

5. Payroll Cards

Payroll cards have become increasingly popular in recent years because you don’t have to keep up with cash, or print new paychecks during every pay period, and employees don’t need bank accounts to make the deposit.

The setup costs are similar to using direct deposit, but there are also advantages. Payroll cards allow an employer to simply load the money onto an employee’s card each pay period. This saves you money on the cost of supplies.

It also saves your employees from having to go to the bank, and the employee can withdraw money at any ATM at their convenience.

6. Payoneer

Similar to Paypal, Payoneer is another payments solution that is quickly being accepted by freelancers and employees around the world.

Some of the most common reasons and benefits why employers and freelancer enjoy using Payoneer as their financial platform include:

No bank account required for an account
Super fast platform for receiving payments
Withdraw payment to any local currency
Send money to friends and family without fees
High-quality customer support and user friendly

Payoneer is also very friendly towards affiliate marketing partners and companies that are working directly with site owners, affiliates, and bloggers. You can see some of their top payment partners listed below.

6. Venmo

With digital employee payments and transactions on the rise, Venmo is another name you are probably hearing a lot more in daily life.

Similar to Payoneer and Paypal, Venmo acts as a digital wallet that makes online payments easy, and also include the following benefits.

Pay from a bank account, major debit cards, or your Venmo balance.
Free to receive money.
Free to send money when using certain debit cards.
Freelancers can get money to their bank accounts within one business day.
Sign up with Facebook or email.

You can learn more about their platform by visiting their site and seeing if their terms and conditions align with yours as an employee, or a business.

Dolla Dolla Bill Y’all!

At the end of the day, we all want to be paid what we are owed — and at the time we are supposed to receive payment.

Employee payments are an essential part of doing business. These different ways to pay employees offer business owners plenty of flexibility. After all, every business has different needs.