How to Use Twitter Video to Increase Engagement

How to Use Twitter Video to Increase Engagement

When was the last time you wrote a piece of content? If you are a blogger, it was probably just a few hours ago. Content creation is easy… getting people to actually read and engage with you content is not. However, it’s not just about the time, work and effort you put into your content promotion and outreach… it’s also about your creativity and how you deliver your message as well.

With over 300 million other blogs on the internet all fighting against you in the never ending war of content creation and eye balls, you need to stand out from the crowd.

One of the best ways to do this is by going the extra mile when creating content for your site. After all… anyone can create content, so why should someone bother reading it on your site.

After seeing one of Gary Vaynerhuk’s recent posts on the rise of video on social media, it gave me a great idea on how bloggers can start getting more immediate outreach and engagement for not only their personal brand, but also their blog traffic and outreach as well.

Here’s how you can implement this process into your blogging journey right now.

Step 1: Create an Awesome Viral Post Highlighting Industry Experts

This one is a no brainer that so many people are already doing on a daily basis, but not everyone is doing it perfectly. Here’s a good example of 32 blogger popup windows, each of which are all prominent authorities that other bloggers all look up to — not to mention they have millions of Twitter followers between them all.

The goal of writing killer expert roundup posts or resource guides is not only to “hope” they post and share your content, but to also provide value in the process.

Once you have some killer content, it’s time to move onto step 2.

Step 2: Engage with these Experts Through Twitter Video

Next, it’s time to get these expert bloggers’ attention… and here’s how.

The most immediate thought is to send out an email to them directly, or to tag them in a social tweet. While this does occasionally work, it doesn’t work well, because…

  1. Most top bloggers get way too many emails to respond to them all
  2. Most top bloggers are tagged hundred/thousand of times per day

So how can you get their attention? Through a Twitter video of course!

Not to brag, but I also get retweeted, shared and mentioned hundreds of times per day on social media as well. While I greatly appreciate all the activity, it would be very hard for me to respond and engage with each. However, the occasional few times I do get a Twitter video, I look at it and respond immediately!

A short 5-10 second clip saying “Hey Name, I love your blog and recently profiled you in my latest post. I’d love if you could check it out real quick!” can do the magic.

Nothing more, nothing less. Don’t ask for a share, just let them know it’s out there. More often then not you will get a response, or even a social share or link back.

This one simplistic and 10 second action can make a world of difference in your response rates and blog engagement. Now it’s time to implement this super powerful asset into your blog, brand or business.

Twitter Video in Action

Here’s a perfect example of Twitter video and it’s power in action. The other Brian of 413MarketingGroup sent me a dead simple Twitter video just welcoming me as one of his latest followers.

When I saw the video in my response stream I looked at it right away and sent a quick message over to Brian. His video was asking for nothing and was just a simply way of saying hi and thanks.

Twitter_Video_Notifications

However, what Brian DID end up with was a feature on this blog and a link back to his site.

Yes… out of the box thinking and engagement does work.

Gary, Are You Listening?

I guess this is the part of the post where I should put all of this into action, right?

Earlier I mentioned Gary’s post that gave me the idea to write this post and share it with all of you.

Let’s see if Gary takes the time to respond with a Twitter video message of his own.

UPDATE: Less than an hour after the post went live, @Garyvee responds.

Instagram Hashtags Strategy: 9 Ways to Grow Engagement on Instagram

Instagram Hashtags Strategy: 9 Ways to Grow Engagement on Instagram

Written by Zac Johnson
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Instagram is all of the buzz lately. It’s where kids and audiences want to be, and where content creators and brand advertisers NEED to be.

However, Instagram is unlike any other website, search engine, or social media platform out there.

Having quickly approached well over a billion active users, the platform replies on images, videos, comments and hashtags to create content for their audiences. There is also little-to-no URLs and clickable links on the platform — except for in the author bio and through advertisements on the site.

With all of this in mind, a lot of time, work and effort needs to go into an effectively Instagram marketing strategy.

To help with this process, today we are highlighting a few of the best tools, working methods, and tricks to properly use Instagram hashtags, while reaching new audiences around the world.

9 Useful Instagram Hashtag Tools, Tips and Tricks

  • Use Relevant Hashtags Only

It might seem appealing for you to include a countless amount of hashtags, merely because they are slightly related to your niche. This might also make you think that you are reaching onto a larger audience, however this is often the complete opposite and just makes your content look like a spammy mess. Be careful to select on the necessary and high volume hashtags that are relevant to your audience.

  • Pinpoint the Hashtags Trends for Your Hashtags

If you want to find the best Instagram hashtags, then you need to dive down into smaller niche markets. You can do this by sorting through content manually on the platform, or by using a Instagram hashtags resource site that highlights the top hashtags trending for the day, or around specific topics. 

  • Consider The Strategy Used by the Leaders in the Industry

Now it may be difficult to come up with the perfect strategy to increasing your engagement overnight. In fact, the possibility of this happening is slim! This is why you should watch what the successful leaders in your industry do and try to implement the same strategies, see if they work.

  • Be as Specific as Possible

The reason why you should be utterly specific when it comes to choosing your hashtags is because this notably narrows down the pool of customers. This will make it easier for you to create a highly engaged audience. For example, if you had an axe throwing business and were looking for new customers, take a look at what other competitors in your area are sharing, and also see what hashtags they are using as well. This is a method that has worked extremely well for Kicksta and the many accounts they help manage through their social sharing platform.

  • Use Hashtags in Captions and in Comments

Another highly used strategy is incorporating hashtags in captions and in comments. While they are not clickable, the use of a visual hashtag within your videos and images is always a good idea. This will further increase the visibility of your account, granted that you choose your hashtags most sensibly.

  • Consider Your Target Audience

Just as you always consider your target audience before creating an eye-catching Instagram bio, the same goes for hashtags. Hashtags ought to be customized depending on your target audience; otherwise, you won’t manage to achieve your targets.

In addition to creating customized content for your targeted audience, it’s also a good idea to start implementing video into your Instagram marketing strategy as well. When doing so, make sure each video is short, has some type of branding and call to action, and is also something that your audience will enjoy. If not, creating and launching such videos could backfire and just hurt your overall brand and social media presence.

  • Place Hashtags in Your Instagram Stories

Moving on to another tested strategy – namely incorporating hashtags in your Instagram stories. This increases the possibility of your account showing up to a new user, thus, potentially growing your engagement and your base of followers.

  • Incorporate Geographical Tags

Research points out the high efficacy rate of implementing geographical tags, as they do what you expect them to do: increasing your rate of engagement. You can include a location to any video or photo you post.

  • Create Your Own Hashtag

And finally, another approach that will most likely help you reach your goal is to come up with a hashtag of your own, something that is characteristic and representative of your account. Not only will this make for something unique and exciting of your own, it will also make the process of following relevant comments and Instagram updates from other people using your unique hashtag as well.

There you have it: Nine efficient ways in which you can increase the rate of engagement on Instagram by using hashtags sensibly. Remember, hashtags, if used correctly, are the key to growing your account!

5 Actionable Tips to Boost Your Customer Engagement

5 Actionable Tips to Boost Your Customer Engagement

5 Actionable Tips to Boost Your Customer Engagement

Written by Zac Johnson

When was the last time you met a customer or client of your business? This might sound like an obvious question but be honest. In today’s digital world of huge corporations, most people who own companies don’t meet their clients or respond to their needs individually.

But engaging with clients or customers on an individual level is vitally important to growing your brand and ultimately your product or service. Without customer engagement, you become another company lost in the wilderness of the internet.

Here’s what you should include in your customer engagement strategy.

1. Make Yourself Approachable

The first rule of business is to ensure that customers know who you are and how they can reach out to you. Be sure to advertise the different methods that customers or clients can reach out to you. Provide a phone number and its operating hours if you don’t have one.

But also provide the names of the people at the company and their roles along with their email addresses. This allows customers and clients to put a name and even a face to the company.

Don’t send out automated messages, try to reply to everybody with personalized messages if you can. This is how you can demonstrate great customer engagement.

2. Improve Your Social Media Game

Social media is the biggest way you can reach out to new and existing customers and often the first channel they will seek to reach out to you.

Be sure to put out regular posts and keep them personal. Nobody wants to see boring corporate tweets or Facebook posts. Give them a personal slant and ensure they are signed by a member of the team.

Social media is also the place that people come to vent their frustrations that something has gone wrong. Be sure to remain sympathetic and calm during interactions where the company is criticized.

Ask the compliant for an email address or a phone number so you can reach out to them individually. This might make them feel more respected and calm.

3. Know What Your Audience Wants

If you want to have a brand or business that stands the test of time, you need to provide real value to your audience. A perfect example of this can be seen with Amazon.com. Not only have they drastically expanded the reach and products from their business, they also continue to gain more customers daily as well.

This is something Print on Demand Academy preaches within their courses and content, which is to focus all of your efforts what the end user wants and how to give it to them.

No matter the size or focus of your business, it’s ultimately going to come down to the engagement and appreciation you get from your customers. Without it, you are just another failing company without a purpose and need.

4. Create a Regular Blog

As well as short-form content in terms of tweets and social media posts, it is important to also put long-form content out there. This is usually in the form of blogs.

Regular blogs help customers see what you are up to and get insider insight into how the company works. They create that personal connection between the company and the customer or client.

But they also do more than that. Blog content should also be search engine optimized. This ensures that it used the right keywords and links. The site is then ranked highly on Google searches, one of the most important customer engagement marketing strategies.

Remember though it’s important to consider what it’s worth investing in social media or SEO.

5. Use Popups and Unique Call to Actions

Thanks to the power of the internet, it’s never been easier to connect with audiences around the world and also capture their email — which leads to an instant way to stay in contact and message them.

With this in mind, the more call to actions you have on your site, the more likely you are find success with your brand or business.

Start with social media and site content, then add in some call to actions for a simple email grab. As you continue to optimize your site, also think about adding popup windows, push notifications and other unique call to actions to get the end user to engage with your content.

Creating A Good Customer Engagement Strategy Is Key to Business in the Modern World

In the modern world, competition is rife. Because of the growth of internet customers, and consumers increasingly have much more power than they once did.

And they use this power to demand better customer engagement through social media, blogs, and personal interaction.

If you are interested in reading more about customer engagement or have to make money online then be sure to check out the rest of my blog.

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